Category Archives: News

ZEE Entertainment Announces Exciting New Agency Premier League T20 Ahead of ILT20 Season 3

New Delhi, 14th December 2024: Zee Entertainment Enterprises Limited (ZEEL), the official broadcaster of the DP World International League T20, is set to engage prominent media agencies with its inaugural Agency Premier League T20, which will be held in Bengaluru, Delhi, and Mumbai. The Bengaluru leg will be graced by popular Kannada actor, director, and television presenter Ramesh Aravind. The multifaceted star, whose iconic Kannada talk show Weekend with Ramesh is one of the many attractions on Zee5, will provide a thrilling start to the tournament with his presence. This unique trade marketing initiative is designed to promote the third edition of ILT20 among media professionals through an engaging platform. The league will start with Bengaluru on 16th December, followed by Delhi on 18th December, and culminating in Mumbai on 20th December.

The Bengaluru leg will see spirited participation from prominent agencies, including Group M fielding two teams, as well as Dentsu, Havas Media, Initiative and Madison each competing with one team. Following this, the Delhi edition will feature teams from OMD, Havas, IPG, Group M, Publicis and Dentsu. The Mumbai event will host an equally competitive line up with Wavemaker, Starcom, Madison World, DBB Mudra Max, Essence Mediacom and Mindshare Fulcrum.

Reflecting on the league, Mr. Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, said, “The Agency Premier League T20 reflects Zee Entertainment’s commitment to fostering meaningful engagement and pursuits with our trade partners, including the media. Cricket unites India, and this league brings the excitement of ILT20 closer to the media fraternity while celebrating the unifying spirit of the game. Through this tournament, our aim is to create an innovative and immersive experience that resonates with cricket fans across the globe.”

The month-long third edition of DP World ILT20 will begin on 11 January 2025, with the finals slated to take place on Sunday, 9 February 2025. Cricket fans can watch this action-packed tournament on ZEE’s most widely distributed and viewed 15 linear TV channels: &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD and &Flix HD. It’s also free to view on one of India’s leading OTT platform – ZEE5. The syndicate broadcast partners around the world will be announced in the coming days.

Earlier this year, ZEE Entertainment Enterprises Limited (ZEEL) reported that the league’s second season reached 221 million viewers and with an aim to capture a viewership of 230-million for the upcoming season, ZEE will expand its reach by including South Indian channels, offering a month-long cricket carnival experience.

The channel’s extensive distribution strategy ensured widespread accessibility in India and across the globe. With a notable 46% share of female viewership and 55% share of youth viewership, the league’s broad appeal in India underscores its status.

Healthcare Leaders Unite at AHPI’s Consortium to Support a TB-Free Uttar Pradesh

Bengaluru, December 14, 2024: Hon’ble Prime Minister Shri Narendra Modi and Hon’ble Chief Minister of Uttar Pradesh Shri Yogi Adityanath officially launched Kumbh Sah’AI’yak, the first-ever AI-powered chatbot for Mahakumbh on Friday, 13th December. This innovative digital companion serves as a free 24/7 guide, offering navigation assistance, and cultural insights tailored to each visitor’s journey. Krutrim will deliver cutting-edge hosted open-source LLM services for the chatbot.

Bhavis

Bengaluru, December 14, 2024: Hon’ble Prime Minister Shri Narendra Modi and Hon’ble Chief Minister of Uttar Pradesh Shri Yogi Adityanath officially launched Kumbh Sah’AI’yak, the first-ever AI-powered chatbot for Mahakumbh on Friday, 13th December. This innovative digital companion serves as a free 24/7 guide, offering navigation assistance, and cultural insights tailored to each visitor’s journey. Krutrim will deliver cutting-edge hosted open-source LLM services for the chatbot.

Bhavish Aggarwal, Founder, Ola said: “Hon’ble PM Shri Narendra Modi’s vision of taking Mahakumbh digital is a remarkable step towards blending India’s rich traditions with cutting-edge technology. Krutrim is honoured to contribute to this historic feat with the launch of Kumbh Sah’AI’yak, a one-stop AI-powered solution at your fingertips. With this innovation, we celebrate the convergence of heritage and progress, while remaining steadfast in our commitment to driving India’s journey towards digital empowerment and technological independence, fueled by our investments in AI, chip designing, and cloud infrastructure.”

Kumbh Sah’AI’yak is a flagship initiative under the Hon’ble Prime Minister’s vision for a Digital Mahakumbh, demonstrating the transformative potential of technology to enhance inclusivity, sustainability, and the overall spiritual experience. It also sets a benchmark for large-scale public gatherings globally, combining tradition with innovation.

An initiative of the Government of Uttar Pradesh, Kumbh Sah’AI’yak has been developed by the Prayagraj Mela Authority and UPDESCO, in close collaboration with Samagra as the anchor partner.

Playing a critical role in the product’s success, Bhashini is the official language translation service partner, while Krutrim is delivering its cutting-edge hosted open-source LLM services. PNB has provided CSR support for the technology infrastructure, while the Gates Foundation has contributed philanthropic support for the product development.

The Kumbh Sah’AI’yak app is designed to serve crores pilgrims and ensures real-time, uninterrupted responses. Supporting Hindi, English, Tamil, Telugu, Marathi, Malayalam, Urdu, Gujarati, Punjabi, Kannada and Bengali, the chatbot offers a user-friendly interface with clickable options, voice commands, and media-enriched content.

The platform allows the pilgrims to easily navigate the Mela area, offering guidance on various topics such as the history, rituals, and significance of Maha Kumbh, travel and accommodation options, and key attractions around Prayagraj. Additionally, with strong security measures in place to ensure privacy and prevent misinformation, the chatbot offers a seamless, safe, and enriching experience for all attendees.

The launch of Kumbh Sah’AI’yak marks a significant milestone in Krutrim’s mission to boost India’s AI capabilities. At Ola’s flagship event, Sankalp 2024, Krutrim unveiled its ambitious AI and Cloud roadmap, reinforcing India’s growing leadership in AI innovation. The company announced the first family of chips called Bodhi for AI; Sarv for General Compute; and Ojas for Edge. The company will design and produce India’s first AI silicon chip by 2026 that is custom-built for complex AI workloads. Krutrim will also be launching Bodhi 2 by 2028. It announced strategic partnerships with Arm and Untether AI to establish its firm footing in silicon technology by 2026.

To supercharge innovation in India, Krutrim also announced over 50 new services on Krutrim Cloud making it ready for most applications needed by Indian developers. The infrastructure services include Virtual Machines (VMs), Cloud Storage, state-of-the-art security measures for data protection and cutting-edge observability features for precise data monitoring. Additionally, the AI cloud services announced were AI Pods to enable low-cost access to best-in-class GPUs, AI studio for building compound AI applications, Model catalog with latest LLMs and vision models, and now code/low code training, finetuning, inference and model evaluation capabilities.

h Aggarwal, Founder, Ola said: “Hon’ble PM Shri Narendra Modi’s vision of taking Mahakumbh digital is a remarkable step towards blending India’s rich traditions with cutting-edge technology. कृत्रिम is honoured to contribute to this historic feat with the launch of Kumbh Sah’AI’yak, a one-stop AI-powered solution at your fingertips. With this innovation, we celebrate the convergence of heritage and progress, while remaining steadfast in our commitment to driving India’s journey towards digital empowerment and technological independence, fueled by our investments in AI, chip designing, and cloud infrastructure.”

Kumbh Sah’AI’yak is a flagship initiative under the Hon’ble Prime Minister’s vision for a Digital Mahakumbh, demonstrating the transformative potential of technology to enhance inclusivity, sustainability, and the overall spiritual experience. It also sets a benchmark for large-scale public gatherings globally, combining tradition with innovation.

An initiative of the Government of Uttar Pradesh, Kumbh Sah’AI’yak has been developed by the Prayagraj Mela Authority and UPDESCO, in close collaboration with Samagra as the anchor partner.

Playing a critical role in the product’s success, Bhashini is the official language translation service partner, while कृत्रिम is delivering its cutting-edge hosted open-source LLM services. PNB has provided CSR support for the technology infrastructure, while the Gates Foundation has contributed philanthropic support for the product development.

The Kumbh Sah’AI’yak app is designed to serve crores pilgrims and ensures real-time, uninterrupted responses. Supporting Hindi, English, Tamil, Telugu, Marathi, Malayalam, Urdu, Gujarati, Punjabi, Kannada and Bengali, the chatbot offers a user-friendly interface with clickable options, voice commands, and media-enriched content.

The platform allows the pilgrims to easily navigate the Mela area, offering guidance on various topics such as the history, rituals, and significance of Maha Kumbh, travel and accommodation options, and key attractions around Prayagraj. Additionally, with strong security measures in place to ensure privacy and prevent misinformation, the chatbot offers a seamless, safe, and enriching experience for all attendees.

The launch of Kumbh Sah’AI’yak marks a significant milestone in Krutrim’s mission to boost India’s AI capabilities. At Ola’s flagship event, Sankalp 2024, Krutrim unveiled its ambitious AI and Cloud roadmap, reinforcing India’s growing leadership in AI innovation. The company announced the first family of chips called Bodhi for AI; Sarv for General Compute; and Ojas for Edge. The company will design and produce India’s first AI silicon chip by 2026 that is custom-built for complex AI workloads. Krutrim will also be launching Bodhi 2 by 2028. It announced strategic partnerships with Arm and Untether AI to establish its firm footing in silicon technology by 2026.

To supercharge innovation in India, Krutrim also announced over 50 new services on Krutrim Cloud making it ready for most applications needed by Indian developers. The infrastructure services include Virtual Machines (VMs), Cloud Storage, state-of-the-art security measures for data protection and cutting-edge observability features for precise data monitoring. Additionally, the AI cloud services announced were AI Pods to enable low-cost access to best-in-class GPUs, AI studio for building compound AI applications, Model catalog with latest LLMs and vision models, and now code/low code training, finetuning, inference and model evaluation capabilities.

Cambridge Strengthens Mission to Prepare Learners for the Future with New Integrated Learning and Assessment

National, 14 December’24 – To equip learners with essential future skills for a competitive global landscape, Cambridge University Press & Assessment has launched its Integrated Learning and Assessment (ILA) programme recently. This programme is designed to provide a holistic English Language learning experience for students in grades 1-8. ILA joins other Cambridge future skills initiatives like Cambridge Climate Quest and Young Pioneers, that equip learners to develop skills for a globalised world.

The new ILA programme, aligned with national (NCF 2022-23) and international (CEFR) standards, provides a cohesive English language learning experience for students in grades 1–8. ILA charts a learning journey that shifts the focus from assessment of learning to assessment for learning and promotes holistic language acquisition and LSRW (listening, speaking, reading writing) skills development. It integrates curriculum-aligned content with international standards to ensure thorough skill development and evaluation.

India has a substantial skills gap, with the 2024 Economic Survey showing that only 51.25% of young people are employable. Within this larger skill gap, there persists the need to develop English proficiency to conquer global opportunities. India is witnessing an all-time high demand for overseas education, with a record 1.33 million Indian students pursuing higher education abroad in 2024, according to data from the Ministry of External Affairs. Proficiency in English has emerged as a critical criterion for these students to secure admission to prestigious international universities and their careers. This initiative aligns with industry demands and workforce trends to navigate and excel in tomorrow’s economy.

Arun Rajamani, Managing Director, Cambridge University Press & Assessment, South Asia said: “The changes underway with NEP 2020 are a positive step, and the government’s ongoing initiatives to impart skills are encouraging. Cambridge has always emphasised future skills, and our learner attributes are the cornerstone of our curriculum. While working with government initiatives like NSDC and TNSDC, we realised that the focus must start at the core level to effectively bridge the skills gap and enhance employability. With ILA, we are supporting the development of essential English language skills at the foundational level in schools across the country.”

Aligned with the National Curriculum Frameworks 2022 and 2023, NEP, as well as the Common European Framework of Reference for Languages (CEFR), this programme charts a learning journey that integrates both national and international educational standards that ensures holistic education to thrive in a global environment. This practice-based solution is designed to empower learners to enhance their English language skills in a day-to-day context.

“The Integrated Learning and Assessment Solution – Level-up Vantage, is the most innovative solution available with schools to support superior language learning with a clear focus on skill building. This practice-based solution shifts classroom learning from traditional tasks to skill-driven knowledge. Partner schools can now support their CBSE/ICSE Curriculum along with meeting international CEFR benchmarks for language learning. It further supports government’s efforts to close the skills gap. By addressing challenges related to balancing subject knowledge and internationally benchmarked skills, this curriculum-based approach better engages learners and aligns their interests with the development of both subject understanding and essential skills,” said Arunachalam TK, Regional Director (English) – South Asia, Cambridge University Press & Assessment.

Exposure to a uniquely diverse range of texts prepares learners for future success, particularly for competency-based assessments at the Board level. The Practice Books also provide targeted preparation for the Cambridge English Qualifications. Under ILA, classroom learning focuses not just on traditional tasks but also on skill-driven knowledge. It focuses on bridging the gap between in-classroom and at-home learning with language learning activities. The reinforcement takes place through CGO access and access to the CEC pages at home. Learning outcome checklists are provided to facilitate the ongoing assessment and enhancement of teaching and learning effectiveness. They enable educators to monitor learner progress and adjust instructional strategies as needed. Ready-made competency-based assessments are available to streamline the evaluation process and provide a clear picture of student mastery of key skills and knowledge.

Cambridge’s future skills initiative(s) aim to equip learners with essential skills for the future, focusing on communication, entrepreneurship, and climate literacy. The Young Pioneers programme (grades 7-10) combines curriculum-based learning with masterclasses, mentorship, and projects to foster innovation and entrepreneurial skills. Complementing this, Cambridge Climate Quest is designed to create climate awareness, literacy, and action among young learners, particularly students in Grades 8 to 12 and integrates climate education across various subjects, emphasising real-world applications and grassroots action.

CMD of IREDA Calls on ICMAI to Strengthen Leadership in Financial and Corporate Governance at CMA Achievers Meet

New Delhi, 14th December 2024

The Institute of Cost Accountants of India (ICMAI) hosted the “CMA Achievers’ Meet: Vision 2030” at Vigyan Bhawan, New Delhi with Shri Shripad Yesso Naik, Hon’ble Union Minister of State for Power and New & Renewable Energy as Chief Guest. Dr. Jayanta Kumar Roy, Hon’ble Member of Parliament, also graced the event. Shri Pradip Kumar Das, CMD, IREDA, participated as Special Guest and outlined a transformative vision for ICMAI’s role in India’s economic future.

In his address, Shri Das urged ICMAI to position itself as a ‘CEO & CFO resource center of India,’ emphasizing strategic supply-side interventions. “Modernizing the curriculum to align with global standards is crucial,” he stated. “Incorporating emerging areas such as digital costing, artificial intelligence, ESG, export accounting and global fundraising into the syllabus will prepare professionals for evolving industry demands.”

He also recommended fostering interpersonal development by partnering with executive coaches. Highlighting demand-side interventions, Shri Das called for stronger corporate partnerships to design industry-relevant programs and certifications. “Embracing Artificial Intelligence and advanced analytical tools can empower CMAs to deliver innovative cost management solutions, crucial for India’s sustainable growth,” he added.

Shri Das emphasized the critical role of renewable energy, environmental sustainability and energy security in realizing the Government of India’s vision for a developed India (Viksit Bharat) by 2047. He said, “A greener economy, driven by a holistic approach, not only meets the nation’s energy demands but also addresses the urgent challenges of climate change and resource conservation. Together, we can achieve the vision of a Viksit Bharat by 2047.”

ICICI Prudential Life and RGA Unveil First-Ever Life Insurance Product for Women’s Health Ailments

ICICI Prudential Life Insurance has launched ICICI Pru Wish, a first-of-its-kind health product catering to women-specific critical illnesses and surgeries. Developed in collaboration with Reinsurance Group of America (RGA), this product addresses unique health challenges faced by Indian women.

ICICI Pru Wish offers an instant payout of up to 100% of the health cover amount upon diagnosis of critical illnesses such as breast cancer, cervical cancer, uterine cancer, and heart diseases. Unlike traditional plans that reimburse costs, this product provides lump-sum payouts, offering customers flexibility in managing their treatment and financial obligations.

Addressing concerns about rising premiums, ICICI Pru Wish offers premium guarantees for up to 30 years. Additionally, customers can avail a premium holiday for up to 12 months during the policy tenure, providing financial flexibility during challenging times.

Optional Coverage for Maternity and Newborn Care: The product also includes an option to cover maternity-related complications and newborn congenital illnesses, further addressing the unique health needs of women.

Mr. Amit Palta, Chief Product and Distribution Officer, ICICI Prudential Life Insurance, said, “ICICI Pru Wish is the life insurance industry’s first health product addressing women-specific ailments. It empowers women to be financially prepared by offering a lump sum payout to manage medical emergencies. With its unique features like guaranteed premiums and multiple claim options, we aim to address the critical insurance needs of this segment.”

Mr. Sunil Sharma, CEO, Reinsurance Group of America, India, added, “We are excited to collaborate with ICICI Prudential Life Insurance on this pioneering product designed to address the unique health needs of Indian women. This partnership highlights our shared commitment to offering innovative, customer-centric solutions.”

Key Features of ICICI Pru Wish:

· Instant Lump-Sum Payouts: Unlike traditional plans that reimburse costs, ICICI Pru Wish provides an immediate lump sum upon diagnosis, offering flexibility in managing treatment and finances.

· Guaranteed Premiums: Premiums remain unchanged for up to 30 years, addressing concerns about rising costs.

· Premium Holiday: A 12-month break from premium payments is available during the policy tenure, offering financial relief when needed.

· Optional Maternity and Newborn Care: Covers maternity-related complications and congenital illnesses in newborns, addressing unique health needs of women.

· Flexibility for Multiple Claims: Enables customers to make multiple claims for certain medical conditions, ensuring comprehensive coverage.

IHM Hyderabad Hosts a Grand Christmas Luncheon as Students Embrace the Holiday Spirit

Hyderabad, 14th December 2024: The Institute of Hotel Management (IHM) Hyderabad, a prestigious Central Government institute with a legacy of over 50 years and consistently ranked among India’s finest by leading hotel chains, hosted a spectacular Christmas Gala Lunch, today at its DD Colony campus. The festive celebration marked the joyous spirit of Christmas while ushering in the New Year with grandeur and cheer.

Adding to the grandeur, Executive Chefs from 5-star hotels, renowned stand-alone restaurants, Area Directors (H.R.), and Training Managers from leading hospitality brands joined the students in the celebrations. This unique gathering provided a platform for interaction and inspiration, making it a memorable occasion for all attendees.

The festive celebration showcased the exceptional culinary talents of IHM’s budding chefs, who presented a lavish spread featuring Christmas classics like Roast Turkey and Stollen, alongside international delights such as Hummus Mezze and Coq au Vin. This vibrant event offered an invaluable opportunity for the aspiring chefs to interact with Hyderabad’s esteemed chef fraternity, gaining priceless insights into the culinary profession and glimpses into a promising future.

The institute was transformed into a festive wonderland, with handcrafted ornaments, wreaths, and mistletoes adorning every corner, creating a truly magical atmosphere. To heighten the holiday spirit, the in-house band FLUTE captivated guests with enchanting Christmas carols, filling the air with joy and warmth.

Mr Sanjay K. Thakur, Principal, IHMH; speaking on the occasion said, The Institute of Hotel Management is the only central government institute in Telangana and Andhra Pradesh teaching hospitality and hotel administration. This college is celebrating 52 years of its existence, with alumni across the globe. IHMH is celebrating Christmas festivities amidst more than thirty prominent Chefs from 5-star, 4-star hotels and independent restaurants. The students prepared more than 35 dishes, the Chefs who are guests today, will evaluate the preparations by the budding chefs and share their valuable insights and tips for the students. This enables our students to be job ready. There is a general concern about rising unemployment among youth, but the students of IHMH have at least 3 to 4 job options through campus placement by the time they leave the institute. Unemployment is not a concern for hotel management graduates, they get placements in airlines, cruise liners, fast food chains, apart from the jobs in star hotels. In Hyderabad itself there are umpteen job opportunities with the number of 5-star hotels alone rising from 1 in 1980s to 18 today and more coming in. Many of our alumni have ventured to be entrepreneurs providing jobs for others, staring restaurant chains, managing healthcare institutions in UK and USA, there are some who have become civil servants from among our students. The CM of Jammu and Kashmir is a hotel management graduate, Actor Akshay Kumar is a hotel management graduate, so our students are excelling in various streams of professions. We offer 3 years graduation and also have one and half year program for food production, six months program for bar tending, bakery products programs etc. We have two to three months ‘Hunar se rozgar tak’ program sponsored by Government of India for students from economically deprived sections who can’t afford to pay fee, with no educational fee, free accommodation, dress and food, there is enormous demand for such skilled students from the industry. We conduct ‘Hunar se rozgar tak’ program even in Districts.

Ms Rachna Agashe, Head of Department, IHMH; said, we give 100% placement guarantee for our graduates, with over forty companies coming to us every year for placements, in fact many students get 4 to 5 job offers. The cut off starting salary offered is a minimum of Rs 3 lakhs and more per annum for these graduates.

Additionally, Celebrity Chef Harpal Sokhi, esteemed mentor and guide of IHM-Hyderabad, was unable to attend the Christmas Luncheon due to unforeseen changes in his schedule. However, he extended his warm wishes and shared an inspiring motivational message with the students and distinguished guests. As a thoughtful gesture, Chef Sokhi also sent copies of his book, The Biryani Leader, for the attendees. The book offers a unique perspective on leadership and management, drawing parallels with the art of cooking biryani, and provides valuable insights on effective strategies, preventing burnout, and nurturing workplace ethics.

This event was a delightful fusion of culinary excellence and the cheerful spirit of the season, making it an unforgettable celebration that resonated with the true essence of Christmas.

Millet-Based Edible Straws Developed by IIT Roorkee Researchers Offer Sustainable Alternative

14 December 2024 | Roorkee, India: In a remarkable innovation, researchers at the Indian Institute of Technology Roorkee (IIT Roorkee) have created edible straws made from barnyard millets, offering a healthier and more sustainable alternative to plastic and paper straws. This effort, led by research scholar Miss Tejaswini Dhanaji Patil under the guidance of Prof. Kirtiraj K. Gaikwad from the Functional Food Packaging Lab, Paper Technology Department, addresses two critical challenges: reducing plastic waste and offering a safer, eco-friendly option for everyday use.

While paper straws have become a popular alternative to plastic, recent studies have shown that they may contain harmful chemicals known as PFAS or “forever chemicals.” These substances are used to make paper straws water-resistant but can persist in the environment and pose health risks. In contrast, IIT Roorkee’s millet-based straws are entirely biodegradable, chemical-free, and even edible, making them a groundbreaking innovation in the fight against single-use plastic pollution.

This innovation directly supports national missions such as “Swachh Bharat Abhiyan” and “Aatmanirbhar Bharat”, aligning with the government’s efforts to minimize plastic waste and promote sustainable practices. Additionally, by incorporating barnyard millets, the initiative contributes to the “International Year of Millets 2023” campaign, which highlights the nutritional and environmental benefits of millets.

Prof. Kirtiraj K. Gaikwad explained, ” These millet straws are designed to decompose naturally, leaving no environmental footprint. Their chemical-free composition ensures safety for consumers, while their durability offers the same convenience as traditional straws. This innovation showcases IIT Roorkee’s commitment to practical, health-focused solutions for global challenges like plastic pollution.”

The millet-based straws developed by IIT Roorkee combine eco-friendliness, safety, durability, and nutritional value into a single innovative product. Being fully biodegradable, they leave no harmful residues, ensuring a cleaner environment. Unlike traditional straws, these are chemical-free and safe to consume, offering a unique edible alternative. Their durability matches that of conventional straws, maintaining structure even in liquids, while also being enriched with the health benefits of barnyard millets. This innovation not only promotes sustainability but also adds a nutritional edge, making it a game-changer in reducing single-use plastic waste.

The millet straws are durable enough to hold their structure in liquids while being enriched with the nutritional benefits of barnyard millets. Miss Tejaswini Dhanaji Patil shared, “Our aim was to create something that goes beyond just functionality. By integrating the richness of millets into the design, we’ve crafted a product that embodies the essence of sustainability and nutrition. This innovation redefines how everyday items can contribute to a healthier planet.”

Highlighting the significance of this achievement, Prof. Kamal Kishore Pant, Director of IIT Roorkee, remarked, “At IIT Roorkee, we strive to foster innovations that address critical global challenges while leveraging India’s rich heritage and resources. The millet-based straws developed by our researchers are a shining example of how modern science and traditional wisdom can come together to create impactful, eco-friendly solutions. This is not just a product; it is a step toward reducing plastic dependency and promoting a healthier, sustainable future.”

The millet-based edible straws signify a pivotal moment in reimagining single-use products. They reinforce IIT Roorkee’s legacy of transformative research that bridges technology, sustainability, and social impact.

This groundbreaking innovation sets a new standard for replacing single-use plastics while creating a ripple effect of positive change—from reducing environmental damage to empowering rural farming communities. As a small yet powerful step, these straws embody the institute’s mission to inspire individuals and industries alike to adopt sustainable practices for a cleaner, healthier planet.

With this development, IIT Roorkee once again demonstrates its role as a leader in research-driven solutions, paving the way for significant contributions to global environmental sustainability and public health. The millet-based straws are not just a product but a testament to how innovative thinking can inspire meaningful action toward a better tomorrow.

Elista Teams Up with Goela Electronics to Strengthen Market Reach in Haryana

Panipat, 14th December 2024: Elista, a leading consumer electronics brand under TeknoDome, has announced a strategic partnership with Goela Electronics Pvt. Ltd., Haryana’s foremost name in electronics distribution. This collaboration marks a significant step in Elista’s mission to expand its retail presence in the country while delivering premium, feature-rich products at affordable prices to households across the region.

With this partnership, Elista is poised to target 28,000+ unit sales in Haryana in 2025, projecting 15,000 units of Smart TVs, 5,000 air conditioners, 5,000 coolers, and 3,000 washing machines.

“Partnering with Goela Electronics Pvt. Ltd. marks a significant milestone in Elista’s journey to strengthen its retail footprint across India. With our robust partner network and proven retail strategies , such as targeted regional partnerships and consumer-centric initiatives, this collaboration reinforces our focus on key markets like Haryana. Leveraging Goela Electronics Pvt. Ltd.’s decades of experience as a trusted distribution network, we are confident of delivering high-quality, feature-rich products that meet the dynamic needs of consumers in the state,” said Mr Ajay Singh, Director (Sales)

The partnership between Elista and Goela Electronics Pvt. Ltd. is set to redefine consumer experiences in Haryana. With Goela Electronics bringing six decades of industry expertise in electronic products distribution, this collaboration promises a seamless purchase experience for consumers. From premium Google TVs to household appliances like air conditioners, coolers, and washing machines, consumers can look forward to products tailored to meet their specific needs.

Expressing his excitement about the partnership, Sanjay Goel, Managing Director of Goela Electronics Pvt. Ltd., said, “We are delighted to partner with Elista, a brand known for its innovative and affordable technology solutions. This collaboration will allow us to offer technologically advanced products that cater to the evolving needs of households across Haryana. Together, we aim to bring smarter living within reach of our customers.”

Elista boasts a robust presence across India and is now strengthening its footprint in the North through this strategic tie-up in Haryana. With an extensive channel partner network spanning over 20,000 dealer outlets nationwide, Elista continues to bring innovative products closer to consumers.

While Elista strengthens its presence in India, it is also making significant strides in the global market. Currently operational in 18+ countries, including key markets like the UAE, Africa, and CIS regions, Elista is set to expand to 35 countries by 2026. Elista’s state-of-the-art facility in Kadapa, Andhra Pradesh, with a capacity of 1 million Smart TVs and computer monitors annually, highlights its ‘Make in India for the World’ vision, establishing India as a hub for globally competitive consumer electronics.

The brand’s tailored product offerings, designed to meet diverse regional needs, have earned it a strong reputation internationally. With a commitment to innovation, affordability, and customer satisfaction, Elista is steadily positioning itself as a trusted global name in consumer electronics.

Governor Commemorates 11 Years of Impact at Grace Cancer Foundation’s Anniversary Event

Hyderabad, December 14, 2024……Global Research and Cancer Education Cancer Foundation widely known as Grace Cancer Foundation celebrated 11 years of service to humanity. Honourable Govern of Telangana Shri Jishnu Dev Varma was the chief guest at a function organised at Hotel Daspalla, Jubilee Hills in the city on Friday evening

Speaking on the occasion Shri Jishnu Dev Varma, Hon’ble Governor said it was his touching moment to be part of the 11years celebration. Referring to Cancer survivors, he said Cancer Conqueror is the most apt word to use and it is inspiring.

The government has limited resources, private organizations have their own challenges. Non-profit organizations like GCF can bridge the gaps in public health and play a pivotal role.

Let no one suffer from Cancer. We hear 3G, 4G, and now 5G. But the most important G is ‘Goodness’.

He also suggested GCF to expand its footprint to the North Eastern states.

Governor along with other dignitaries unveiled the 11th Annual Report of the Grace Cancer Foundation. The Governor also felicitated supporting organizations with awards.

Giving the 11th Annual Report Dr. Chinnababu Sunkavalli, Senior Consultant Robotic Surgical Oncologist and the founder of GRACE Cancer Foundation said Cancer is not a death sentence, but it is a conquerable challenge. Let us ensure connectivity through our goodness, he said.

As it steps into its 12th year, GCF aims to reach one lakh lives through free mobile screening for Non-Communicable Diseases said Dr Chinnababu. Its goal is to bring quality cancer screening and treatment to the doorsteps of rural communities, transforming countless lives.

Speaking further he added that GCF was started with a noble mission to alleviate the burden of Cancer. Grace Cancer Foundation was established to offer CURE, CARE, & COMPASSION for the needy. Today this mission has evolved into a holistic campaign that strives to create freedom from cancer through education, early detection, timely treatment, rehabilitation, and cutting-edge research. Over the past 11 years, it has touched the lives of 1.4 crore individuals across 130 countries. This year alone, it has reached over 61,000 people through mobile cancer screening campaigns.

Its Global Grace Cancer Run is very popular and witnessed participation from over 1.5 lakh individuals representing 130 countries.

Gautham Sawang, a former DGP of AP and a patron of GCF said he was a partner in the mission. From early diagnosis to treatment CGF is doing great work.

As a police officer, I am dedicated to serving and protecting people. As a frontline worrier, police neglect their health. So we involved every police in this drive, he added.

GCF objectives are to raise awareness and promote healthy living, support access to care and build collective commitment to fight cancer.

Some of its initiatives include Tribal Cancer Screening Programs in Odisha and Araku Valley, Andhra Pradesh; Cancer Screening Initiative for Anganwadi Teachers (AWT) and Anganwadi Helpers (AWH) in Telangana State; Protecting Those Who Protect Us: Cancer Screening for Cyberabad Police Personnel; HPV Vaccination Drive in schools and colleges; HPV Screening for cervical cancer; GCF Internship Program for UG Students from abroad; Global Grace Cancer Run 2024: A Worldwide Movement Against Cancer; Collaborations and Research and Innovation

Lilavati Hospital’s New Millet Menu Aims to Boost Recovery for Patients

Mumbai: Food has great healing potential. Particularly, in a hospital environment where there is a growing need to address the challenges confronted in the scope of patient nutrition. Lilavati Hospital, a leading healthcare institution, has taken a pioneering step in patient care by introducing a millet-based diet program. In collaboration with global food services leader Sodexo, the hospital has launched ‘Aarogyum,’ an innovative nutritional initiative to promote healthier dietary choices for patients. This revolutionary measure not only enhances the hospital’s commitment to holistic patient care but also aligns with the growing recognition of millet as a nutritious and sustainable food source.

“The introduction of the millet-based ‘Aarogyum’ program further strengthens our dedication and efforts to improve patient health with one of the vital aspects of recovery which is nutrition. Using millets is incredibly wholesome as they are loaded with essential nutrients, including protein, fiber, vitamins, and minerals, which aid digestion and promote gut health, crucial for patients recovering from various conditions. By partnering with Sodexo, we intend to offer delicious, immunity-boosting meals under the ‘Aarogyum’ initiative to accelerate quick patient recovery and overall well-being. Our super chefs have ideated millet-based recipes to cater to diverse tastes and dietary requirements. By incorporating millets into the patients’ diets, we’re not just addressing their immediate nutritional needs, but also promoting long-term health habits that they can continue after leaving the Hospital,” Said Dr Niraj Uttamani, Chief Operating Officer, Lilavati Hospital.

“Lilavati Hospital and Sodexo’s partnership, built over two decades, has evolved holistically. With the addition of Aarogyum menu, we are providing comprehensive nutritional solutions, ensuring that both organizations remain relevant in the healthcare space and continue to improve patient care. There has been a void in the space of patient nutrition with clear distinction. Our insights when complemented with the needs of the hospital fraternity helped us look for solutions to cater to modern nutritional needs, where food can be leveraged as a differentiator to aid the healing process. The idea is to match patient care with the right nutrition for an enhanced experience. Thus came the idea of Aarogyum, which draws inspiration from the ancient principles of Ayurveda. From adapting the right cooking techniques to the use of fresh and natural ingredients, and the close partnership of the dietetics and culinary team, we have been able to craft a customized solution that is healthy and nutritious,” Says Sharad Misra, COO – of Health & Care, Sodexo India.

Dr Niraj Uttamani, Chief Operating Officer from Lilavati stated, “Our long-standing partnership with Sodexo is testimony to the fact that we have collectively been able to innovate and introduce new healthy solutions, and technologies for patient care. Safety, hygiene, and variety in food are the critical decision-making factors when a patient decides on the hospital for seeking treatment. With Aarogyum, we’re confident to have created that differentiation and further build upon our strong treatment pedigree. The initial response received from patients and relatives is encouraging.”

“Health is fundamentally linked to what your body produces, and this is largely dependent on what you consume. To achieve the best health outcomes, it’s essential to ensure that the quality of your food intake is optimal. Our goal is to promote a nutritious diet for the patients here while ensuring that the meals are flavourful and enjoyable. We hope that the comprehensive menu developed by Sodexo for both patients and staff at Lilavati Hospital in this new initiative will be well-received. Wishing everyone great success with this endeavour,“ concluded Rajiv Mehta, Permanent Trustee of Lilavati Hospital.