26, Sep 2024
Restoring Hope in the Aftermath: SEEDS’ Lifesaving Support for Women and Children in Assam’s 2024 Floods
In 2024, Assam once again faced the devastating impacts of severe flooding, displacing thousands and threatening the lives of vulnerable communities. Among the most affected were women and children, who found themselves grappling with the loss of shelter, security, and access to essential services. In the face of these overwhelming challenges, efforts to restore hope and rebuild lives became vital, focusing on providing immediate relief and long-term support to help these communities recover.
Amid the crisis, SEEDS (Sustainable Environment and Ecological Development Society), an organization with 30 years of experience in disaster recovery and resilience, stepped forward to provide crucial relief to vulnerable communities. The floods, which began on June 18, 2024, left many areas waterlogged and isolated, forcing families to relocate to higher ground using makeshift floating vessels made from bamboo and banana trees. With power outages lasting for weeks and water supplies halted for over 20 days, the challenges faced by the affected communities were immense.
SEEDS focused its relief efforts on three severely impacted Gram Panchayats in Karimganj district of Assam: Suprakandi, Nilambazar, and Charkuri, prioritizing marginalized communities, women-led households, and elderly individuals who relied on small-scale agriculture and labor for their livelihoods. These areas were among the hardest hit, with damaged sanitation infrastructure, contaminated water sources, and schools closed for over a month.
SEEDS’ Lifesaving Response to Assam’s Flood Crisis
SEEDS responded swiftly to assist families affected by the flooding in Assam, providing immediate aid to those in need. Food kits containing rice, wheat flour, dal, oil, and spices were distributed to 1,282 households, providing them with the essential supplies to survive in the wake of disaster. Additionally, 2,178 households received hygiene kits. These kits ensured basic sanitation and health in a challenging environment where access to clean water and hygiene was severely disrupted. The road to recovery was challenging. With many areas cut off by floodwaters, SEEDS used boats and local vessels to reach affected villages, setting up distribution points to ensure families received urgent aid. Alongside food and hygiene kits, SEEDS provided shelter kits to 891 families and repaired 11 handpumps, restoring safe drinking water to the communities. These immediate interventions laid the groundwork for a more significant focus—creating secure environments for women and children.
Child-Friendly Spaces: Nurturing a Future of Hope
One of SEEDS most transformative contributions to flood recovery was the establishment of Child-Friendly Spaces (CFS) in Suprakandi and surrounding wards. In total, 11 CFS centers were set up, offering a sanctuary for 392 children during one of the most vulnerable times of their lives. These spaces were more than just shelters; they were hubs of informal education, play, and psychosocial support. Children in these spaces found an escape from the trauma of the flood crisis. CFS centers gave them a sense of normalcy and structure, allowing them to engage in learning and recreational activities in a safe and nurturing environment. More than that, these spaces became centers of protection, shielding children from the physical and emotional stress brought about by the disaster. The overwhelmingly positive response from the community demonstrated how crucial these spaces were in helping children cope and heal.
Ensuring Safety and Health: SEEDS’ Support for Women in Assam’s Flood-Affected Communities
While children were being cared for in CFS centers, SEEDS focused its attention on another critical issue—women’s safety and well-being. SEEDS baseline findings revealed alarming gaps in the relief camps. Women and adolescent girls lacked privacy and proper safety arrangements, leaving them feeling unsafe in these communal spaces. Many chose to return home, despite the risk, to sleep in homes partially submerged in water. In response, SEEDS launched initiatives specifically aimed at addressing the concerns of women in these difficult times. In partnership with Anganwadi Workers (AWW), Accredited Social Health Activists (ASHA), and Village Development Police (VDC), SEEDS organized women’s meetings and awareness programs. These sessions focused on safe menstrual hygiene practices during disasters, prevention of gender-based violence in relief camps, and ways for women to safeguard their personal safety. Additionally, SEEDS incorporated health education into these programs, covering essential topics like preventing diarrhea, proper ORS preparation, and maintaining a safe water chain. These awareness programs were repeated multiple times in each ward, ensuring that no one was left behind. Through these efforts, SEEDS reached 687 women and adolescent girls, providing them with crucial information and protection during the recovery process.
Building Resilience for the Future
Beyond the immediate relief, SEEDS is committed to helping these communities build long-term resilience. Recognizing that floods are a recurring threat in Assam, SEEDS advocates for flood-resilient infrastructure, such as raised toilets and flood-proof homes. In collaboration with local authorities, SEEDS continues to push for solutions that will help these communities withstand future disasters. One of the key strategies SEEDS recommends is the cash-for-work program, which would provide a dual benefit—helping communities recover while stimulating the local economy. Additionally, WASH (Water, Sanitation, and Hygiene) committees are being trained within villages to ensure long-term health and hygiene improvements, creating a culture of preparedness that will last far beyond this crisis. As SEEDS continues its work in Assam, it remains focused on empowering women and children, not just through immediate relief but also by addressing the deep-rooted social issues that make these groups vulnerable in times of disaster. By promoting women’s education, protection, and safety, SEEDS is helping to build a future where communities are not only able to recover from floods but also thrive in the face of them.
Conclusion
While the frequent occurrence of floods in Assam has led to a troubling sense of normalcy, often categorizing these events as low-to-medium-level disasters, they cannot be taken lightly. The recurring nature of floods requires sustained attention and strong disaster management strategies to protect vulnerable populations. SEEDS demonstrated that disaster relief must extend beyond the basics. By focusing on women and children, they created spaces of safety and hope, providing critical supplies and helping the community rebuild physically, mentally, and emotionally. SEEDS’ efforts underscore the need for both immediate relief and long-term resilience-building to ensure communities can recover and thrive amid such natural calamities.
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- By Saudamini Bastia
26, Sep 2024
SPACES by Welspun Collaborates with Kajal Agarwal for a Digital Campaign: A New Era of Home Elegance
Mumbai, September, 2024- SPACES, the premium home furnishing brand from the house of Welspun Living, is all set to make homes feel chic and cozier with its latest digital campaign, starring the charming Kajal Agarwal. The campaign, launching across platforms like Meta, YouTube, OTT services, CTV and programmatic channels, perfectly blends style and comfort to transform homes into an extension of every homeowner’s personality.
This innovative campaign, further amplified by influencer activations, marks a significant shift towards a purely digital marketing strategy. Featuring a series of reels and Digital Video Commercials (DVCs), the campaign perfectly represents the brand’s values of elegance, quality, comfort and a deep connection to home.
This collaboration has sparked a captivating series of narratives with Kajal, tailored to resonate with audiences throughout the year.
Each piece, crafted with precision for various moments, showcases SPACES’s dedication to elegance and quality, with Kajal perfectly embodying the brand’s spirit in all future campaigns.
Pradnya Popade – Head of Marketing at Welspun Global Brands
“At SPACES, we believe elegance and comfort turn a house into a home. Our campaign with Kajal Agarwal perfectly showcases our products, which are designed to create cozy, happy spaces. This digital campaign speaks to home décor enthusiasts who want their homes to reflect their personal style, without compromising on quality, comfort, or flair. It’s about making every home a true reflection of individuality and warmth.”
Yash Kulshresth, Chief Creative Officer at ^ atom network:
“In this campaign, we are romancing the product and creating slice-of-life moments to influence the viewers to give attention to details and aesthetics regarding their bedrooms and more. We’re excited to have a charming ambassador like Kajal who exudes what we believe in”
As the festive season approaches, SPACES invites you to discover our latest collection—a perfect blend of luxury and elegance. Featuring chic bedsheets, bed covers, luxurious bathrobes and towels, comfy mattresses, designer upholstery, and cozy linens, etc. Each piece transforms your space into a homely retreat.
Partnering with Kajal Agarwal, SPACES is set to transform every home into a canvas of style and grandeur.
26, Sep 2024
Care.fi Secures 8 Cr Impact Debt Funding to Accelerate Growth in Indian Healthcare- focused Fintech Sector
New Delhi: Care.fi is a pioneering healthcare focused fintech startup which is focused on providing smart financing solutions to the healthcare sector. The company has recently raised INR 8 Cr in debt capital, INR 5 Cr from Wint Wealth (Ambium Finserve) and impact debt capital of INR 3 Cr from Caspian. This funding will further fuel Care.fi’s vision of becoming India’s first healthcare-focused Small Finance Bank.
Sidak Singh, co-founder of Care.fi says, “Since our inception we have witnessed remarkable growth and this funding will help us scale our book size further. Last financial year, we witnessed a growth of 4x in total disbursals, reaching cumulative disbursals of INR 400Cr. This brings a step closure to bring the necessary change in the health-fintech space. . We are attuned to the pain points of the market and the patients, so our solutions help in optimizing the operational bit, especially for insurance, at a time when patients are eager to wrap up payments and go home. The idea is to help healthcare providers focus on providing healthcare while we take care of their operational challenges (or By optimizing operational processes, we enable healthcare providers to focus on patient care while we handle the operational and financial complexities) and we can see that it is emerging now as a fast-growing ecosystem and we hope to continue improving it.”
Care.fi’s achieved the significant milestone of receiving an NBFC license within just two years of operations. This achievement is a testament to the company’s commitment to revolutionizing healthcare financing in India.”Our focus currently is on two major building blocks, i.e. strengthening the team with the right talent and focusing on expansion and growing the business. We are currently working with more than 50+ renowned hospitals and have helped 2,000+ patients with their claims. This funding will help us further increase our presence in the market and invest in the betterment of healthcare fintech especially for optimizing the operational end of hospital management”, shared Vikrant Agrawal, co-founder at Care.fi.
26, Sep 2024
Mexarosa Opens Its Doors in Hyderabad, Bringing Authentic Mexican Flavours with a Contemporary Twist Format
Hyderabad, September 26th, 2024 – Mexarosa, a brand new culinary destination blending the bold, authentic flavours of Mexican cuisine with an elegant and vibrant dining experience, officially opened its doors today in the city. The much-anticipated launch event introduced guests to a unique gastronomic journey that celebrates the richness of traditional Mexican food, with a modern twist that elevates every dish.
The launch event featured an immersive experience, transporting people to the heart of Mexico through a combination of vibrant colours, carefully curated music, and, of course, the star of the evening—Mexarosa’s innovative and delectable menu. From refreshing cocktails inspired by Mexican traditions to dishes crafted with fresh, high-quality ingredients and time-honoured techniques,
Mexarosa promises to deliver an unparalleled dining experience. T Aditya Reddy, Spokesperson, Mexarosa, expressed his excitement about the restaurant’s debut, saying, “We are thrilled to introduce Mexarosa to Hyderabad. Our goal is to offer more than just a meal—we want to create an experience that brings people together through the rich flavors and vibrant culture of Mexico. Every detail, from the food to the ambiance, has been thoughtfully designed to ensure guests leave with lasting memories.”
Mexarosa’s focus on creativity, hospitality, community, and sustainability is evident in its approach. The restaurant aims to innovate its menu and environment while remaining true to the authenticity of Mexican cuisine. With its contemporary presentation, welcoming atmosphere, and a commitment to exceptional hospitality, Mexarosa offers a dining experience like no other in the city.
26, Sep 2024
FURBISHY opens its doors in Jubilee Hills Hyderabad, a luxury interior studio and a bespoke experience center like never before
Hyderabad, September 26th, 2024 – Furbishy, a brand new interior destination blending together both luxury and modernity in a one of a kind experience center located in Jubilee Hills, Hyderabad. Furbishy’s first interior studio in Hyderabad along with an exclusive experience center housing modular kitchens and wardrobes, custom furniture and soft furnishings, custom carved stone tiles and much more.
Furbishy offers a firsthand experience of touch and feel as well as in depth understanding of custom finishes and materials the market has to offer and redefine your dream homes. The experience center is designed to inspire creativity and offers customers the unique opportunity to “touch and feel” the luxurious quality of the products firsthand.
Tejaswini P, Founder & Managing Director, Furbishy expressed her warm welcome by saying, “We are thrilled to introduce our physical presence in Hyderabad. Our goal is to offer more than just home interiors. We want to create an experience that brings together tailor made interiors for your home no matter what size with the best quality of materials in the market. We design and execute ourselves and have no qualms in being known as a true end to end service for bespoke interiors.
Furbishy is here to alter Hyderabad’s idea of luxury and tailor made as we have always believed in attention to detail and quality along with our extensive team that specialises in design & technical expertise.
26, Sep 2024
Women’s Representation at India Inc. Remains Stable at 37%: 2024 Avtar & Seramount BCWI – MICI Study
India, September 26, 2024: Avtar, India’s pioneer and leading workplace culture consulting company, today announced findings from the 9th edition of ‘Best companies for women in India (BCWI)’, listing. The 2024 Avtar & Seramount findings mark an evolution in the workplace culture in India, as the initiative nears the close of a decade. Data emerging from the survey establishes that average women representation across industries today is at 36.6% and close to 40% at entry level. Sectors like professional services are close to gender balance with 46% women while manufacturing reported a gender ratio of 20%, an indication of intensifying efforts.
The 2024 annual listing deep-dives and provides industry-wise listing for the first time establishing that the IT industry as the single largest employer of women with 24% companies in the listing, Banking & Financial Services Industry (BFSI) follows with a distant 11% and close to 20 other sectors ranging across manufacturing, pharma, healthcare, media & entertainment, hospitality, etc. trail with fewer companies featuring on the list. This year’s listing also includes a new category of listing- “Best Companies for Women in India- Emerging Icon”, organizations with 100-500 employees in their Indian operations, where 33% of the workforce are women and an encouraging 26% is the gender ratio at the leadership level.
Avtar also released the sixth edition of its annual ‘Most Inclusive Companies Index’ (MICI), wherein interestingly, from 58% companies focusing on People with Disabilities (PwDs) in 2019, the number has risen significantly to 98% of companies focusing on building inclusive work environments for PwDs. The index further broadens the understanding of inclusivity in India by evaluating diverse dimensions including gender, disability, age and culture.
Dr. Saundarya Rajesh – Founder, President, Avtar, celebrating the progress expressed, “We are at a unique, paradox and juncture in India today with respect to women’s participation in the workforce; we have made significant progress in many areas such as the sheer volume of the women workforce, the facilities and flexibilities provided and the benefits to name a few but yet far behind in leveraging the opportunity – of enabling women in leadership positions, of ensuring rise in women participation and distribution across sectors and needless to emphasise women’s safety and well-being at the workplace so that they are encouraged to stay and grow. We are committed to keep nudging and raising the bar at Avtar and this year’s report takes one more step in that direction – of recognising emerging companies on their initiatives towards increasing and enabling women in the workforce and of deep-diving into the data industry-wise so that we have an incisive reflection of the gaps and areas that we need to work on.”
She further added, “It is remarkable to witness how organizations across geographies are increasingly committed to creating work environments where diversity is empowered to thrive. The BCWI study and the MICI continue to be a beacon of progress and as we move forward, we remain committed to enabling workplaces where equality is not just a goal, but a reality. The DEI rigour and focus of the participating companies prove that they are keen on turning around challenges into opportunities. We are thrilled to congratulate the companies recognised in the listing this year, for their unwavering commitment to DEI in their actions and spirit.”
“Most Inclusive Companies Index helps companies in India focus their efforts to understand gaps and provide specific strategies, programs, tools, and resources to help raise the standard on DEI strategies for under-represented talent including gender, LGBTQ+, PWD, and different generations.” said Subha Barry, President of Seramount. “We celebrate the leadership, employees, and initiatives that foster an inclusive environment where women and all talent can thrive.” she further added.
This year BWCI received 361 applications from organizations across various industries, regions and sectors in India, out of which companies from industries as diverse as Automotive, BFSI, Chemical, Conglomerate, Consumer Products, E-Commerce, Global Capabilities Center, Hospitality, Health Care, IT, ITES, Logistics and Management Consulting, Manufacturing, Media, Pharmaceutical, Professional Services, Real Estate, Retail and Apparel, and Science & Engineering, Telecommunication and Utilities, made it to the Best Companies List. The study accepted applications from companies between February 2024, and July 2024. The Top Companies and Best Companies for Women in India were chosen based on their efforts towards gender inclusion, as represented in their applications. The Emerging Icons had 52 companies applying to participate, of which the winning list features 10 companies.
The companies that feature in MICI together employ 7427 people with disabilities. The champions of inclusion together employ 4652 people with disabilities, the exemplars have over 2275 PwD employees working for them.
26, Sep 2024
She possesses a striking personality, a confident demeanor, and a goal-oriented nature,” Medha Rana describes her character from Amazon MX Player’s Ishq In The Air
Mumbai,26th September 2024- Amazon MX Player-Amazon’s free video streaming service recently unveiled its latest love-drama series, Ishq In The Air. Set against the contrasting backdrops of Mumbai and Indore, the show follows Kavya and Naman’s simple yet passionate life journey as they navigate the ups and downs of life and love. When the soft-spoken Naman crossed paths with the lively Kavya at the airport, it sparks the beginning of an extraordinary adventure. With seatbelts fastened, they embark on a journey that would soar beyond destinations, discovering the limitless skies of love, laughter, and endless possibilities. Produced by BBC Studios Productions India, the series features the talented Shantanu Maheshwari and Medha Rana in key roles.
Medha Rana, who plays Kavya in the series, shared insights about her character, saying, “Kavya is a passionate young girl from the bustling city of Mumbai, following her career as a hairstylist. She possesses a striking personality, a confident demeanor, and a goal-oriented nature, living life on her terms. While Kavya is determined and driven, she also has a charismatic and humorous side.”
Get ready to dive into the captivating journey of Kavya and Naman as Ishq In The Air is streaming exclusively on Amazon MX Player, available within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, and Play Store.
25, Sep 2024
Meghalaya Signs MoU with Bill & Melinda Gates Foundation to Enhance Health, Nutrition, and Agriculture
New Delhi, 25th September 2024: The Government of Meghalaya and the Bill & Melinda Gates Foundation (BMGF) made a major stride in the area of health, nutrition and agriculture today when they entered into an MoU to work together towards improving population health outcomes of the state, particularly related to maternal and newborn health, family planning, nursing education and agriculture and livestock development. Meghalaya is only the third state in India in area of both health and agriculture, after Uttar Pradesh & Bihar, with whom the Gates Foundation is establishing a partnership.
The MoU was signed in the presence of the Hon’ble Chief Minister of Meghalaya, Mr. Conrad K Sangma and Hon’ble Minister of Health & Family Welfare and Agriculture, Dr. M Ampareen Lyngdoh. Shri. M. Hari Menon, Director of the India Country Office at the Gates Foundation, and Mr. Sampath Kumar, Principal Secretary to the GoM, Health & Family Welfare Department on behalf of the state signed the MoU. Other members present during the signing were Commissioner & Secretary, Planning & Investment, Promotion & Sustainable Development, Government of Meghalaya, Dr. Vijay Kumar D.; Commissioner & Secretary, Department of Health & Family Welfare, Dr. Joram Beda; Secretary of Health and Family Welfare & Mission Director of NHM, Government of Meghalaya, Mr. Ramkumar S; Director of Health for the India Country Office at the Gates Foundation Dr. Rajani Ved, as well as other senior officials from the Meghalaya Government and BMGF.
The MoU signed today called for the realization of efficient and effective healthcare solutions in Meghalaya, and the parties also pledged to undertake numerous activities in the achievement of the United Nations Sustainable Development Goals, especially the health-related goal for the year 2030. The MoU will last for four years where both stakeholders shall facilitate successful delivery of the set objectives in the paper with efficiency checkups, monitoring, and evaluation.
Through the MoU, BMGF will provide both financial and technical support to improve outcomes in twelve key areas: comprehensive primary healthcare, family planning, maternal health and anaemia, neonatal health, immunisation, childhood wasting and nutrition, nursing education, supply chain management, digital health, results-based financing and performance management in healthcare, competency mapping and development for government functionaries, and agriculture and livestock development.
Speaking at the signing event, the Hon’ble Chief Minister of Meghalaya, Shri Conrad K. Sangma emphasized the importance of this collaboration and said, “We are happy and excited about the partnership that we are going to have with Gates Foundation. We need to have the right-minded people with the right desire, goal, and mindset to sit together and try to resolve the problems, the institutional setups, and the plans that we have. We are looking at expertise in terms of knowledge. To conclude, for us what matters is how to make life better for our citizens.” He also stressed on improving the socio-economic conditions of mothers and the female population at large. “We have started to make plans based on the real problems, the institutional systems and what we have to do to address the problems. We will go the extra mile to make sure that we achieve the goals that we want. It will not be easy, but it is a continuous process,” he said.
Dr. Mazel Ampareen Lyngdoh, the Hon’ble Health Minister, Government of Meghalaya added, “We are very happy that you are already in the field for so long, so you are familiar what our gaps are, you are familiar with what we need to get done. I would like to see this community participation. I hope that we will be able to evolve a module which would likely be suitable for replication across the board in Northeastern states and other areas. I am looking forward to the MoU signing.”
The collaboration between the Government of Meghalaya and the Gates Foundation is based on three strategically oriented goals for changing the current state of health care. First, it seeks to lower maternal, neonatal and child mortality through increasing access to family planning, managing anaemia and developing emergency transport to reduce death rates. Second, the partnership aims to promote health and nutrition services provided by government and non-government organizations with special reference to gender. Finally, the partnership will build the capacity of local institutions by ensuring that they are involved in policy formulation, research and breakthroughs in healthcare to support sustainable change.
Shri M. Hari Menon, Director – India Country Office & South & Southeast Asia Director, Bill & Melinda Gates Foundation stated, “Our partnership with the Government of Meghalaya underscores our commitment to ensuring equitable access to essential health and nutrition services. We look forward to partnering with the Government to strengthen the health system, foster innovation, and enhance institutional capacity to help achieve long-term, sustainable health outcomes for the people of Meghalaya.”
Shri Sampath Kumar, Principal Secretary & Development Commissioner, Government of Meghalaya commented, “It is a significant step in our endeavour towards reaching people of Meghalaya for quality health and nutrition care through this partnership with the Gates Foundation. Altogether, our mission is to develop a health system that can be safe for future generations.”
The partnership will also focus on several key program areas, such as the creation of IT solutions for primary healthcare as well as improving family planning by increasing the number of contraceptive methods and availability. It will also involve enhanced maternal and neonatal health with reference to anaemia and other essential infrastructure joined to hidden childhood wasting and anaemia through supplementary feeding and immunization. Also, nursing education shall be augmented by a redesigned curriculum that is globally competent and improved supply chain management to increase drug and diagnostics availability. Moreover, adopted digital health will improve research-based decision-making capabilities with the use of performance-based financing. There will also be cooperation in areas of agriculture and livestock development emphasizing building value chains and supporting small farmers in the state of Meghalaya.
The Meghalaya State Health Society will be responsible for the coordination of the activities funded by the Gates Foundation and monitoring the progress and planning on sustainability. The Gates Foundation will invest financial as well as technical resources, attracting national and international technical support for the state’s health agenda.
With this comprehension of fairness in healthcare delivery, the partnership between the Government of Meghalaya and the Gates Foundation stands ready to help contribute to the state’s healthcare system in a positive way and make sure that people get access to good care.
25, Sep 2024
Heart-to-Heart 2024: Creating Heart-Safe Communities with Expert Insights
Bengaluru, 25th September 2024: With the rise of cardiovascular diseases, particularly among younger populations, the inaugural Heart-to-Heart Summit 2024 aims to address these concerning trends. By bringing together leading cardiologists and experts, the summit will provide a comprehensive understanding of how to maintain optimal heart health. It is designed to equip individuals with both the knowledge and practical tools necessary to safeguard their heart well-being. This summit is anticipated to not only inform participants but also inspire them to adopt proactive measures for a healthier heart.
The Heart-to-Heart 2024 summit is scheduled for 27th September 2024, 11 AM onwards, at NIMHANS Convention Centre and Shri Dinesh Gundu Rao, Honourable Minister For Health & Family Welfare Govt Of Karnataka will also grace the summit.
This summit will cover wide range of topics, including lifestyle, diet, obesity, and exercise, all contributing factors towards maintaining a healthy heart. Additionally, there will be a focus on women’s cardiac health, a critical yet often overlooked area.
The Heart-to-Heart 2024 summit aims to bridge the gap between public and leading cardiac care experts. Recognizing the urgent need for heightened awareness and proactive management of cardiovascular health, this summit presents attendees with an exceptional opportunity to engage in thought-provoking discussions and participate in informative, hands-on sessions. As heart disease remains a leading global cause of mortality, this event serves as a valuable platform for acquiring practical knowledge and strategies to safeguard cardiovascular well-being.
The day long summit will be filled with enlightening discussions/interactive sessions including CPR training. Here’s a glimpse of those interesting topics:
- Young and Indian: Vulnerability to heart attacks. How to prevent it?: Dr Vivek Jawali, Chairman – Cardiovascular & Thoracic Surgery Council, Fortis Healthcare Ltd, India & Cardiac Sciences and The Executive Council, Fortis Hospitals, Bengaluru
- A panel discussion, Diet for the heart: Dr Ranjan Shetty, HOD & Consultant – Interventional Cardiology, Manipal Hospital Old Airport Road, Bengaluru, Dr Manjunath N K, Vice Chancellor, Swami Vivekananda Yoga Anusandhana Samsthana (S-VYASA) Bangalore & Dr Deepak Krishnamurthy, HOD – Interventional Cardiology Kauvery Hospital Marathahalli, Bengaluru
- Interactive session on CPR training: Dr Harshitha Sridhar, HOD & Consultant – Emergency Medicine Physician, Manipal Hospital Millers Road, Bengaluru
- A panel discussion, Her Heart Matters: Dr Alben Sigamani, Founding Partner and Chief Scientific Officer, Numen Health, Dr K S Ravindranath, Director, Sri Jayadeva Institute of Cardiovascular Sciences and Research (SJICR), Dr Anupama Hegde, Cardiologist, M S Ramaiah Memorial hospital, Bengaluru
- A panel discussion, Exercise for Good Heart Health: Dhanalakshmi V, Chief Physiotherapist, Manipal Hospital Old Airport Road, Bangalore, Dr Vinay Kumar Bahl, Director – Cardiac Sciences, Ramaiah Memorial Hospital, Bengaluru
25, Sep 2024
ITC Sunfeast Baked Creations Unveils Its First Bakery Café in Bengaluru
Bengaluru, 25th September 2024: ITC Sunfeast Baked Creations, after making a strong mark in the food-delivery space with a popular range of Croissants and Pull-Apart Bagels, today announced the launch of its first Bakery Café at the FabIndia Experience Store in Whitefield, Bangalore. This launch marks a significant milestone in the brand’s journey, from a cloud-kitchen bakery to an omni-channel brand, bringing an elevated bakery café experience to Bangaloreans.
This thoughtfully designed café brings a premium culinary experience to Bangaloreans with a curated selection of products, including Croissants & Sandwiches, Pull-Apart Bagels & Bagel Toasties, Desserts & Pastries and Celebration Cakes, each crafted by culinary experts of ITC with top-quality ingredients and tailored to the Indian palate. These baked delicacies are served with ITC’s Sunbean Gourmet Coffee, elevating the culinary experience of diners.
Shreyanka Patil, an Indian Cricketer and avid foodie graced the occasion as the Chief Guest. She expressed her delight with the association, “I am glad to be associated with a brand whose products I have tried many times and absolutely love! My favourites are Frangipane Almond Croissant, Dark Fantasy Chocofill Croissant and Trinity Ganache Pastry. I recommend everyone to definitely try these.”
Rohit Bhalla, Food-Tech Business Head at ITC Limited, expressed his enthusiasm about the launch, “This café is more than just a new location; it represents ITC Sunfeast Baked Creations’ commitment to bring the ‘World of Bakery’ to Indian consumers, elevating their experience of the category to global standards. Our Croissants and Pull-Apart Bagels have already garnered great popularity through the delivery channel and the launch of this café will give a fillip to our plans to bring many more exciting innovations in the bakery category. This new café is not just another addition to the city’s dining scene; it is a testament to ITC Sunfeast Baked Creations’ evolving vision and dedication to offering exceptional experiences to its customers and café enthusiasts across the city.”
With a seating capacity of up to 30 guests, the café promises to be the perfect destination for both intimate gatherings and larger celebrations, offering a delightful environment for customers to indulge in ITC Sunfeast Baked Creations’ exclusive range of products.
Looking ahead, ITC Sunfeast Baked Creations plans to expand its bakery café presence in Bengaluru with future locations in MG Road and Jayanagar, as well as potential expansion into Chennai. These upcoming locations will continue to build on the brand’s vision of elevating the bakery experience for its customers.
