Category Archives: News

India’s Data Privacy & Sovereignty Imperative: Industry Leaders Chart a Course for AI Innovation and Digital Trust

Mumbai, August 7, 2024: As India emerges as a global AI frontrunner, the intricate interplay between data innovation, data sovereignty and robust privacy safeguards has become a paramount concern, especially given the rise of AI. To address this critical challenge, Data Dynamics and the Consulate General of the United States in Mumbai convened a high-level roundtable on “The Future of Data Privacy and Security in the Era of AI”.

 Hosted by Consul General Mike Hankey, the event brought together a distinguished gathering of government officials and industry leaders. Sujata Saunik, Home Secretary of Maharashtra, and Yashasvi Yadav, Special Inspector General of Police, Maharashtra Cyber, lent their expertise to the discussions.

 Key decision-makers from India’s corporate landscape, including top-tier CISOs, CIOs, and CTOs from BSE, LIC, HSBC, Citi Bank, HDFC Life Insurance, CAMS, ICICI Lombard, Glenmark Pharmaceuticals, Apollo Hospitals, Alkem Laboratories, Kenvue, L&T Technology Services, and Hitachi Vantara, participated for in-depth discussions on data privacy for AI, data sovereignty, consumer trust, the evolving regulatory landscape, and the practical implications for businesses.

 U.S. Consul General Mike Hankey delivered the keynote address stating, “As AI technology rapidly advances, safeguarding data privacy and security becomes increasingly crucial. The roundtable highlighted the need for robust frameworks that foster innovation while ensuring the ethical development and deployment of AI solutions. Through international cooperation and adherence to ethical standards, we can empower societies and economies to fully leverage AI’s potential while protecting individual rights and freedoms.”

 “Ensuring Digital Trust is foundational to our nation’s digital aspirations. This is defined by a commitment to data privacy, ethical AI, data sovereignty and security, while complying with social and environmental regulations. It is imperative that we build a data ecosystem that is not just secure but also equitable and inclusive. This requires a collaborative effort between the government, industry, and civil society to establish India as a global leader in data governance and innovation while safeguarding the interests of its citizens. India has the potential to be a global data powerhouse, but realizing this potential requires a delicate balance between fostering innovation and protecting individual privacy rights,” said Piyush Mehta, CEO, Data Dynamics.

 The roundtable delved into the complexities of navigating India’s data landscape, where the potential to harness data for economic growth is immense. Based on an Ericsson Mobility Report, India is set to become the world’s largest mobile data consumer by 2028, surpassing even developed nations. With average monthly data consumption projected to reach 62GB per user, India’s appetite for data will outpace those of the US, Western Europe, South Korea, and China. This surge is fuelled by exceptionally low data costs, rapid 5G expansion, and increasing smartphone affordability.

 Additionally, a Nasscom-BCG report has stated that India’s AI market is expected to touch 17 billion USD by 2027. This creates an urgency for enterprises to strike a balance between data innovation, usage, accessibility and privacy, while ensuring regulatory adherence and digital trust. However, a key challenge lies in the management of this very data—given that 80% of enterprise data today is unstructured (Gartner)—which will continue to grow due to the advent of AI.
The roundtable discussion called for a comprehensive national data strategy that addresses data privacy, security, and sovereignty. While emphasizing the need for industry-wide adoption of best practices and standards for data management, critical topics discussed included:

•  Navigating the Complexities of Data Privacy in the world of AI
• The rapid advancement of AI has introduced new challenges and opportunities for data privacy. The roundtable delved into the implications of AI-driven data processing and emphasized the importance of responsible AI development and deployment, underscored by robust data governance frameworks.
• Emphasising Consent Management with the Digital Personal Data Protection (DPDP) Act
  The Digital Personal Data Protection (DPDP) Act was a central theme of the discussions. Industry leaders explored the potential impact of the legislation on businesses, consumers, and the overall digital economy. While acknowledging the importance of data protection, participants also highlighted the need for a regulatory environment that fosters innovation.
• Building a Trust-Based Digital Ecosystem
  To ensure the successful implementation of data protection measures, the roundtable emphasized the importance of collaboration between the government, industry, and academia. A key focus was on the role of cybersecurity in protecting data from emerging threats such as ransomware and supply chain attacks.
• Data Sovereignty and Localization
  The roundtable underscored the critical role of data sovereignty in India’s digital future. Participants emphasized the need for a strategic approach to data localization that balances national security with fostering a vibrant data economy, one that adheres to the DPDP Act’s guidelines. By establishing clear and predictable data governance policies, India can position itself as a global leader in data management while safeguarding its digital autonomy.

The roundtable closed with a renewed resolve to foster open dialogue and collaboration, laying the groundwork for a robust data ecosystem in India. With a shared commitment to responsible data management and privacy, India is poised to emerge as a global leader in the AI era.
Data Dynamics remains dedicated to empowering organizations with data-driven insights while upholding the highest standards of privacy and security. With a proven track record of serving over 300 enterprises—including 28 Fortune 100 companies—for the past 12 years, Data Dynamics has established itself as a trusted partner in driving data democratization and digital trust.

Air India Flying Returns Members Can Now Earn Points on Tickets to LEGOLAND Parks

WINDSOR/GURUGRAM, 07 AUGUST 2024: Air India, India’s leading global airline, and Merlin Entertainments, a global leader in location-based family entertainment, have entered a partnership, whereby members of Air India Flying Returns loyalty programme will earn Reward Points when they buy tickets to LEGOLAND® theme parks.

 Air India Flying Returns members can earn up to 10 Reward Points per INR 100 spent across five participating LEGOLAND® locations, namely Windsor (UK), New York and California (U.S.), Dubai (UAE), and Malaysia.

 To earn Reward Points, Flying Returns members simply need to book their tickets on https://bit.ly/AirIndiaLegoland Designed specifically for families with children aged 2-12 years old, LEGOLAND® offers a great day out or the ultimate short-break experience. Each LEGOLAND® theme park features interactive family rides, live shows, building workshops, and fun-filled attractions, including Miniland areas reflecting iconic buildings and attractions from the Resort location – all built using the iconic LEGO® brick.

 Sunil Suresh, Head of Marketing, Loyalty & E-commerce, Air India, said: “This partnership enables families to create lasting memories at LEGOLAND® destinations around the world, while also earning valuable Reward Points towards future flights and travel experiences with Air India. Flying Returns is witnessing a rapid evolution into becoming one of the most attractive airline loyalty programmes globally, and this partnership is a yet another reflection of our commitment to delivering exceptional value and experiences to our loyal guests.”

 Dominique Sidley, Global Sales Director Merlin Entertainments, wrote: “I am delighted to announce that Merlin Entertainments, the world’s leading attraction operator, has extended its partnership with India’s national carrier, Air India, to offer exclusive benefits to the ‘Flying Returns’ members. This partnership will allow the members to enjoy discounted access to our amazing LEGOLAND® Resorts across the globe, where they can experience the fun of LEGO and the playful thrill of theme parks. We’re delighted to celebrate the partnership becoming official, with the fantastic team here at LEGOLAND® Windsor. India remains a strategic market for us, and we are committed to providing the best entertainment options for the Indian consumers. We look forward to strengthening this partnership with Air India across our other attractions in the future.”

This announcement marks the latest step in the airline’s continuing effort to transform Flying Returns and comes as the airline enters a new phase of its ongoing five-year transformation journey.

In April this year, Air India overhauled Flying Returns, introducing a simplified new structure, more customer-friendly features, renamed tiers, and an updated identity for the programme. The revamped Flying Returns moves away from the legacy model of miles-based collection of points to a more equitable spend-based approach while offering members instant global status and privileges around the world.

Over the last 18 months, Air India has added over 50 partners for Flying Returns to offer greater ease, more rewards, and recognition for its members.

ZEISS Launches its First Trail Camera ZEISS SECACAM 7 Classic in India

ZEISS, a leading brand in optics and optoelectronics, has launched its first trail camera ZEISS SECACAM 7 Classic in the Indian market. With this new product, ZEISS enables nature preservation organizations and wildlife research institutes to delve deeper into the understanding of habitats, facilitating continuous monitoring of animal behavior, population size, and area utilization.

Internationally renowned for its superior quality lenses, the newly introduced ZEISS trail camera captures sharp, detailed, high-contrast and brilliantly illuminated photos and videos, even in complete darkness.

Key Features of the trail cameras include:

ZEISS SECACAM 7 Classic is furnished with 60 black LEDs and an exceptionally light-sensitive photo sensor, demonstrating resilience even under challenging weather conditions and in complete darkness. Even heat and snowfall won’t affect the functionality of the wildlife camera.
Capture in HD, day and night shots: Delivering clear, vibrant images during an eclipse or in low-light conditions is a significant challenge for cameras of all types. But the renowned impeccable ZEISS image quality incorporated into the ZEISS SECACAM 7 Classic gives images greater detail and contrast than ever before, whether during the day or at night.
The ZEISS SECACAM 7 Classic is easy to operate even without extensive technical knowledge. A colored LCD display on the front allows for both checking the setup of the camera as well as navigating through the pictures taken.
A rapid tripper allows the trail camera to automatically fine-tune the intensity of the flash during the triggering process.
Notably, this flash is imperceptible to both animals and humans, thereby eliminating the risk of improper exposures and significantly reducing the likelihood of unnecessary disturbances.

Talking about the latest launch, Mr. Kunal Girotra, Head of Consumer Products, Sport Optics, Carl Zeiss India (Bangalore) Pvt. Ltd, said: “We are excited to introduce the ZEISS SECACAM 7 Classic. As we are leveraging our vast experience in the development of robust, high-quality outdoor gear and stringent testing procedures, we are establishing new benchmarks for the quality and durability of trail cameras. Our product is designed with a customer-centric approach, ensuring a quick and straightforward installation process, resulting in a user-friendly experience. The SECACAM 7 Classic stands out notably for its compact dimensions and lightweight nature.”

The unveiling of the first ZEISS trail camera signifies a substantial landmark in enhancing nature preservation initiatives across India and is a testament to ZEISS’ commitment of promoting nature preservation and ecological sustainability by enabling scientists and nature parks to monitor and research wildlife behavior and its changes. Trail cameras serve as a critical instrument in wildlife behavior research. Researchers can strategically position these cameras within the natural habitats of wildlife to document their activities, communication patterns, and migratory behaviors. Minimizing human interference and optimizing the protection of wild species through these data is pivotal for comprehending wildlife habits and interactions within the ecosystem. The launch of the ZEISS SECACAM 7 Classic in India ZEISS recognizes the critical role that trail cameras play in that field of research and stands firm in its dedication to support the future viability of the environment.

The conservation of wildlife not only guarantees the enjoyment of our natural world and it’s amazing species by future generations but also leads to a stable and diverse ecosystem. Understanding the interactions between species within their habitats and the impacts of environmental and human factors are crucial in preserving wildlife. To monitor, observe and study animals and their behaviour without disturbance, trail cameras are a crucial device.

Sony Entertainment Television brings Khushiyon ki Guarantee and Manoranjan ka Waada with Aapka Apna Zakir

National, 7th, Aug 2024

Making his way from India’s heartland into the hearts of millions, the ever-popular comedian, poet, actor, writer and producer, Zakir Khan, makes his television debut as a host with Sony Entertainment Television’s Aapka Apna Zakir. Elevating the talk show experience, the light-hearted show will capture the essence of everyday experiences with a comedic twist, promising ‘Khushiyon Ki Guarantee’ and ‘Manoranjan ka Waada’. Each episode will feature Zakir’s signature storytelling style across segments like celebrity interviews, audience interaction, and stand-up with his unique take on life’s ups and downs, making even the mundane seem hilariously significant as he offers advice and empathy in equal measure. India’s Sakht Launda will take you on a journey of laughter, authentic stories, and perspectives that truly make him ‘Aapka Apna.’ Produced by Only Much Louder and Sakht Films, Aapka Apna Zakir is Co-presented by Volkswagen India and Co-powered by Smith & Jones Ginger Garlic Paste, and will premiere on 10th August, airing every Saturday and Sunday at 9:30 PM on Sony Entertainment Television.

Zakir Khan isn’t just a comedian. He’s a storyteller, producer, writer, actor, poet and a cultural phenomenon. Joining him on this journey will be a star-studded cast, with each adding their flavour. There’s Gopal Datt, Zakir’s old friend who lives with him and Zakir wants to get him married as soon as possible. As well as renowned television actor and diva, Shweta Tiwari who is Zakir’s next door neighbour. We also have Rithvik Dhanjani, Zakir’s cricket buddy bringing his evergreen energy and dance moves. And last but not least, Paresh Ganatra showcases his love for money and food, constantly keeping Zakir on his toes with his wacky investment schemes. Together, this quirky group of friends will make you laugh till your stomach hurts while delivering a power-packed punch of entertainment

A delightful blend of humour and heartfelt life lessons, ‘Aapka Apna Zakir’ has it all!

Tune into ‘Aapka Apna Zakir’ starting 10th August, every Saturday and Sunday at 9:30 PM only on Sony Entertainment Television.

Spotting the Deepfake

In the first six months of 2024 alone, over 300 articles focused on creating detection tools for deepfakes have been published in the IEEE Xplore digital library.

“While AI is enabling deepfake algorithms to produce harder-to-detect fakes, AI-enabled detection technologies are keeping pace by employing diverse techniques and algorithms to identify fakes,” said IEEE Senior Member Aiyappan Pillai.

What Are Deepfakes?
The term deepfake is a mix of two terms: deep learning and fake, as in forgery. Deepfakes are AI-generated realistic videos, audio clips or still images that depict real people doing or saying things they didn’t do or say. They’ve appeared in political realms in recent years. They’ve also impacted the world of entertainment. Deepfakes threaten to disrupt the entertainment economy through songs that imitate popular musical acts, usually without the performers’ consent.

Emerging Detection Methods
Two broad categories of technology exist for spotting deepfakes, and significant research has been devoted to determining how well they work.
Machine Learning: One method for identifying deepfakes involves feeding a machine learning model lots and lots of deepfakes and real content so it can learn to spot the differences between them. These techniques may not involve machine vision at all. Rather, they convert the image into data and learn from its patterns. One challenge with this method may have trouble identifying a new deepfake if it differs significantly from the data it was trained on.

Semantic Analysis: In contrast to machine learning methods, which rely on raw data, semantic analysis looks at the content and context of the image using the same machine vision techniques that help artificial intelligence systems recognize apples or books in a picture. These methods can analyze the pattern of blood flow in a speaker’s face, the shape of their head or whether their appearance is consistent over time. Semantic analysis also covers relationships between objects that don’t make sense. For example, imagine an architectural rendering of a bathroom. An AI-generated image may place a shower head in a location where it cannot be used functionally.

Watermarking
The need to identify deepfakes has led some generative AI companies to create markings for this purpose. In some cases, these markings are visible to users; in others, they are not.
“One of the most effective techniques is digital watermarking of the images generated using the generative AI platforms,” said Rahul Vishwakarma, IEEE Senior Member.

Questions of Bias
About five or six commonly used data sets — videos and images of people — are used to train deep learning models to detect deepfakes. One dataset consists entirely of celebrities. One challenge researchers have is that the people featured in these data sets are more likely to be white and male. That has led to questions over whether deepfake detection tools may have a harder time when faced with data from people from diverse backgrounds.

Are Humans Any Better?
While deepfakes are realistic, humans can spot them. One recent study published in IEEE Privacy & Security pitted humans against machines. Researchers found that humans were, on average, able to identify about 71% of deepfakes, while cutting-edge detection methods identified 93%.
However, some deepfake images fooled the detection algorithms, while humans were able to spot the hoax.

Some people are much better at spotting deepfakes than others, but researchers are only beginning to research why. In another study, researchers examined how well police officers and “super-recognizers” could detect deepfakes. Super-recognizers, whose abilities are certified by a lab, are people who are really good at recognizing and identifying faces. The study showed that super-recognizers were no better at spotting deepfakes than ordinary people. This suggests that being able to tell if something is a deepfake differs from being good at recognizing faces.

NBFCs like SAVE Solutions Innovate to Serve Underserved Populations

Non-Banking Financial Companies (NBFCs) are well-positioned to enhance customer service by drawing on the successful strategies of Microfinance Institutions (MFIs). Since 2015, MFIs have promoted financial inclusion and social impact through resilience, regulatory adaptation, and digital transformation. By adopting technologies like mobile banking, AI, and digital payments, MFIs have streamlined operations, reduced costs, and improved customer experiences. NBFCs can follow suit by leveraging big data to offer personalized financial products and flexible repayment schedules. Additionally, investing in financial literacy programs can empower customers and build trust. By embracing these strategies, NBFCs can build stronger customer relationships, build trust, and remain vital players in the financial sector.

Mr. Ajeet Kumar Singh, MD, and Co-Founder, SAVE Solutions Pvt. Ltd. says “Financial inclusion is a growing concern, and incentivizing Non-Banking Financial Companies (NBFCs) to reach more underserved segments can be achieved through several key enablers. A supportive regulatory environment is essential, encouraging innovation and reducing barriers to entry. Allocated government funds for equity support can provide NBFCs with the necessary capital to expand their services. Additionally, offering tax incentives to impact investors and venture capitalists can stimulate investment in NBFCs, further enhancing their ability to serve underserved populations.”

By implementing these measures, NBFCs will be better positioned to promote financial inclusion and reach those most in need. This strategic approach will not only enhance the reach and impact of NBFCs but also ensure that underserved communities have access to essential financial services. The combined efforts of regulatory bodies, government support, and private investment will play a crucial role in driving financial inclusion and enhancing economic growth.­­­­­­­­­­­

Microfinance Institutions (MFIs) in rural India face several key challenges in addressing the needs of unbanked and financially excluded segments. These challenges include unseasoned income, irregular cash flows, and high borrowing costs, which lead to higher rates of interest that adversely affect both MFIs and their customers. Additionally, MFIs encounter higher operational costs and a lack of digital infrastructure and literacy in rural areas, further complicating their mission to provide financial services to underserved populations.

In the digital era, extensive efforts in digital financial literacy are essential. Overcoming these challenges requires a combination of policy support, technological innovation, and capacity building. By cultivating a supportive regulatory environment, investing in digital infrastructure, and enhancing financial literacy programs, MFIs can sustainably serve rural populations and promote financial inclusion. This strategic approach will enable MFIs to address the unique financial needs of rural India, ultimately driving economic growth and improving the quality of life for these communities.

The relationship between Non-Banking Financial Companies (NBFCs) and traditional banks is poised to evolve into a more collaborative and symbiotic partnership. Traditional banks bring robust capital and infrastructure to the table, while NBFCs and Microfinance Institutions (MFIs) excel in local knowledge and networks to reach underserved populations. This complementary dynamic enables both entities to leverage each other’s strengths, promoting financial inclusion and sustainable development. Various partnership models, such as business correspondents, co-lending, term lending, portfolio buy-outs, and Aadhaar-enabled payment systems, will continue to facilitate this collaboration.

As these partnerships deepen, the financial sector can anticipate more innovative financial solutions and expanded access to financial services for underserved communities. This collaborative approach not only enhances the ability of both traditional banks and NBFCs to serve a broader customer base but also drives economic growth and stability. By combining resources and expertise, traditional banks and NBFCs can create a more inclusive financial ecosystem, addressing the diverse needs of the population and encouraging long-term development.

Non-Banking Financial Companies (NBFCs) are poised to play an increasingly significant role in the future of finance, particularly in terms of financial inclusion and social impact. By targeting individuals and small businesses typically excluded from traditional banking systems, NBFCs and Microfinance Institutions (MFIs) empower small businesses, rural microentrepreneurs, and households. This empowerment leads to improved family health, education, and economic stability, highlighting the pivotal role NBFCs play in community development.

As a larger portion of the population engages with mainstream banking and builds credit histories, the microfinance sector’s importance continues growing, especially when combined with digital payments, contributing significantly to the nation’s GDP. This evolving landscape underscores the critical role NBFCs will play in shaping financial inclusion and driving economic growth. By addressing the needs of underserved segments, NBFCs are enhancing financial access and contributing to the nation’s overall economic prosperity.

SAVE Microfinance’s business model, particularly its Joint Liability Group (JLG) lending, has significantly empowered under-banked communities, especially women in rural areas. Collateral-free JLG loans have catalyzed the growth of women-led businesses, enabling many to transform their skills and knowledge into successful enterprises. This model brings a sense of community and mutual support, enhancing social cohesion and empowering women to gain respect and influence within their families and communities. Participants in JLGs often report increased self-confidence and a greater role in household decision-making, showcasing the profound impact of these financial services.

Furthermore, the loans have led to the emergence of female microentrepreneurs who improve their own lives while creating employment opportunities for others. JLG lending supports sectors traditionally dominated by women, such as handicrafts, textiles, food processing, and animal husbandry, preserving cultural legacies and promoting indigenous skills. Overall, SAVE Microfinance’s JLG lending model strengthens women’s roles in their communities, contributing to their financial independence and security while promoting sustainable economic development.

Indian Family Business Awards Returns for 3rd Edition with PwC India as Process Partner

7th August 2024: To honour and recognise families that have significantly contributed to India’s economic growth, entrepreneurial spirit, and job creation, Moneycontrol PRO, a fast-growing subscription service, and Waterfield Advisors, a leading independent multi-family office and wealth advisory firm, have united once again along with PwC India as the process partner to host the third edition of the ‘Indian Family Business Awards 2023’

The previous edition of the Indian Family Business Awards in 2022 received an impressive response with 140 plus entries across various categories and 200 plus on-ground attendees. The upcoming 2023 edition of the event promises to be even grander.

This year, the awards is segregated into five different segments – Super (under Rs 1,000 crore), Mega (between Rs 1,000 and Rs 5,000 crore), Giga (over Rs 5,000 crore), Best Startup Family Business (under Rs 1,000 crore & 5 years of existence) and Philanthropy Award (Best Family Business). To qualify for the awards, a family business must have been established in India and should be operational for at least 10 years, while start-ups must have been incorporated at least five years ago. Additionally, the family should hold a majority stake and/or control in the business.

Presented by Moneycontrol PRO, co-created with Waterfield Advisors, process partner PwC India, the Indian Family Business Awards 2023 will feature various categories – Best Family Business, Best Governance, Most Innovative, Disruptive & Transformational Family Business, Best Family Business Led by a Woman, Best Startup Family Business and Philanthropy. This year too the participation process involves self-nomination. Once nominations are submitted, the process partner to review the applications and determine their suitability under the various award categories and, where necessary, conduct personal interviews or meetings with them. They then submit their report to the Jury panel. The Jury panel then shortlist the winners post thorough discussions. The esteemed Indian Family Business Award 2023 winners to be honoured and felicitated with a grand on-ground ceremony.

In its third year, the distinguished jury for the awards will include Soumya Rajan (Founder & CEO, Waterfield Advisors); Sonu Bhasin (Founder of FAB – Families and Businesses); Gopal Srinivasan (Chairman, TVS Capital Funds Limited); and Gaurav Dalmia (Chairman Dalmia Group Holdings).

Soumya Rajan, Founder & CEO of Waterfield Advisors, stated, “We conceptualised the Indian Family Business Awards (IFBA) to honour India’s family businesses. At Waterfield, as trusted advisors to this illustrious community, we acknowledge their immense contributions to India’s economic progress. Over the first two seasons, we have laid the foundations for an event that is now much anticipated. We are excited for a grander third season and encourage family businesses across India to participate.”

Falguni Shah, Partner & Leader – Entrepreneurial & Private Business, PwC India stated, “As trusted advisors to family businesses, we are honoured to be the process partners for the India Family Business Awards (IFBA). This prestigious platform allows us to support and celebrate the best in the industry. We eagerly anticipate the journey of evaluating submissions from across the country, uncovering unique strengths, and providing insights that truly make these businesses stand out.”

The Indian Family Business Awards 2023 invites you to join the ranks of those who have significantly influenced India’s economic landscape and left lasting impact on the society.

Indian Bank Celebrates 118th Foundation Day with State-Level Volleyball Tournament in Chennai

August, 7th 2024: As part of its 118th Foundation Day celebrations, Indian Bank is hosting the State-Level Invitation Volleyball Tournament in Chennai. The tournament, inaugurated on August 6, 2024 by Shri S L Jain, MD & CEO of Indian Bank, is taking place at the Mayor Radhakrishnan Stadium in Egmore. The event marks a significant milestone in the Bank’s long-standing tradition of supporting sports and community engagement.

 In the opening match of the tournament, Indian Bank’s team showcased their prowess by outplaying Loyola College in a thrilling five-set game. This victory not only highlighted the team’s competitive spirit but also set an exciting tone for the rest of the tournament. The Bank’s commitment to promoting sports and fostering talent is evident through such initiatives, which continue to resonate with the community and sports enthusiasts alike.

Karan Aujla’s ‘It Was All A Dream World Tour’ Takes Delhi by Storm; Third Show Announced

Punjabi music sensation Karan Aujla is on an unstoppable trajectory as his ‘It Was All A Dream World Tour’ continues to shatter records. The tour which will now commence its global run across territories such as Canada (August 2024), United Kingdom (September 2024) and New Zealand (October 2024) has reached a fever pitch in India, with the Delhi NCR leg proving to be an absolute phenomenon.

Following the unprecedented sell-out of the first two Delhi NCR shows, which collectively drew a record-breaking 50,000 in ticket sales, Team Innovation has announced an additional and a third show in the Indian capital on 19th December 2023.

With a staggering 1,00,000 tickets sold across 4 cities in less than a month, Karan Aujla’s popularity and relevance within the music and entertainment scene is undeniable. His ability to connect with audiences on a profound level, coupled with his infectious energy and chart-topping hits, has solidified his status as a true international superstar.

Karan Aujla shares, “I’m absolutely overwhelmed by the love and support from my fans in India. The fact that we had to add a third show in Delhi is a dream come true. This incredible response fuels my passion to create even more powerful music. I can’t wait to share the stage with my fans and create unforgettable memories together. This tour is more than just a concert; it’s a celebration of our connection. Returning to India for my debut tour feels like coming full circle. It’s where my musical journey began, and to be able to share this moment with my fans here is incredibly special. Through this tour, I want to celebrate the music that connects us all, and create an unforgettable experience where I can get up close and personal with the people who have supported me from day one. Together, we’ll embark on a musical journey that celebrates our roots and the power of human connection.”

Rishabh Talwar, Business Head, Team Innovation adds on, “The unprecedented demand for Karan Aujla’s ‘It Was All A Dream’ world tour is a testament to the incredible power of Punjabi music and the growing appetite for live entertainment in India. By adding a third show in Delhi, we are not only fulfilling the wishes of countless fans but also setting a new benchmark for live events in the country. This tour is poised to make history, and we are proud to be at the forefront of this cultural phenomenon and bringing world-class entertainment to Indian audiences.”

Presented and produced by Team Innovation and supported by Live Nation, the tour is slated to kick off on 7th December 2024 in Chandigarh followed by Bengaluru on 13th December 2024, Delhi NCR on 15th December 2024 and 18th December 2024 with the last stop being Mumbai on 21st December 2024. The tour also marks the 27-year-old singer-songwriter and rapper’s debut arena showcase within India.

The ‘It Was All A Dream’ world tour promises to deliver a visual and auditory spectacle, featuring a state-of-the-art stage production, a dynamic setlist showcasing Karan Aujla’s greatest hits and new music and an unparalleled level of audience engagement. From the electrifying anthems to the heartfelt ballads, each performance has been a testament to the artist’s exceptional talent and versatility. Aujla will be joined by long-time collaborator and Toronto-based producer Ikky in all four cities.