18, Jun 2026
Nasscom Stresses Need for Implementable AI Governance Policies
New Delhi, June 18: The National Association of Software and Service Companies (Nasscom) has urged policymakers and industry stakeholders to adopt a more practical and implementation-driven approach to artificial intelligence governance, stressing that regulatory frameworks must translate into real-world outcomes rather than remain conceptual guidelines.
The industry body emphasized that as AI adoption accelerates across sectors such as healthcare, finance, manufacturing, and public services, governance structures must be designed to support innovation while ensuring responsible and ethical deployment of technology.
Nasscom highlighted the importance of creating flexible and adaptive policies that can keep pace with rapidly evolving AI capabilities. It noted that overly rigid or unclear regulations could hinder innovation and slow down India’s competitiveness in the global digital economy.
The organization also called for stronger collaboration between government, industry, and academia to build governance models that are both effective and practical, ensuring transparency, accountability, and trust in AI systems.
According to Nasscom, the focus should shift from theoretical policy discussions to ground-level execution, including clearer compliance pathways, capacity building, and industry-ready standards that can be easily adopted by businesses of all sizes.
The statement reflects growing industry consensus that India’s AI governance framework must balance innovation with responsibility, enabling sustainable growth of the country’s digital ecosystem.
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- By Neel Achary
18, Jun 2026
Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era
India, June 18 : Adobe , the global technology that unleashes creativity, productivity and customer experiences through innovative tools and platforms – announced Adobe Brand Visibility, a new solution for businesses to ensure their brand is visible, trusted and chosen across AI surfaces. The new offering is part of Adobe CX Enterprise, a new end-to-end agentic AI system that simplifies how businesses manage their entire customer lifecycle, from acquiring and engaging prospects to driving conversion and lasting loyalty.
Adobe Brand Visibility will enable businesses to succeed in the latest battleground for consumer attention, where audiences are embracing AI-powered chat services and browsers to discover and evaluate product offerings. New data from Adobe highlights the substantial growth in this channel, where AI traffic to U.S. retail sites have surged 1,324% between October 2024 and May 2026. In the travel sector, AI traffic is up 2,215% in the same period.
“In a world where customers often interact with an AI tool before ever reaching a business’s website, visibility is everything now,” said Anil Chakravarthy, President, Customer Experience Orchestration Business, Adobe. “Adobe has helped brands navigate and get chosen in every wave of marketing transformation, and Adobe Brand Visibility now provides a comprehensive solution for teams to expand their company’s influence across AI surfaces. Following the close of our Semrush acquisition, we moved quickly to integrate its capabilities, and early customer demand has exceeded expectations.”
Adobe Brand Visibility is a comprehensive solution for Generative Engine Optimization that combines the industry-leading capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization. Consider a travel brand seeing consumers embrace AI tools for trip planning and competitors being recommended by ChatGPT. With Adobe Brand Visibility- drawing on nearly 300 million real-world AI search prompts – teams can see exactly which prompts they are winning or losing. Combined with Adobe’s first-party signals from owned channels, marketers gain a complete picture of how their brand appears across ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI, from mention frequency and audience reach to competitive share-of-voice and content gaps. AI agents then surface prioritized recommendations, and updates can then be deployed in minutes, with impact measured directly in the tool. Teams can then connect every GEO action to bookings, pipeline and revenue via integrations to Adobe’s analytics solutions – all in a single workflow.
Adobe Brand Visibility provides businesses with:
- Visibility insights powered by Semrush data: Adobe Brand Visibility offers a comprehensive overview of a brand’s presence across AI surfaces by incorporating Semrush data directly, including how often the business was mentioned and who the audience is (number of times individuals looked at an LLM response that contained the brand), along with information on top performing topics and prompts.
- Prompt strategy: Teams can understand the topics and prompts that are gaining traction across AI surfaces, pinpointing any adjacent areas that a brand should be optimizing for (before competitors capture share of voice) with a full view into which brands are already capturing visibility across those topics.
- Competitive brand comparison: Marketers can easily compare their brand against competitors, to see where they earn citations, how often the brand is mentioned and drive historical comparisons of mentions.
- Auto-optimization: Adobe Brand Visibility surfaces prioritized recommendations and enables teams to act on them immediately, deploying optimizations in minutes. Updates reach AI agents at the edge, so LLMs can access the latest version of brand narratives, while changes to owned content simultaneously improve the experience for human visitors. Every optimization is then tied to measurable business outcomes.
- SEO intelligence: SEO fundamentals play an important role in AI search visibility. Adobe Brand Visibility leverages Semrush’s unmatched SEO corpus – 28.5 billion keywords and 43 trillion backlinks built over 17 years – to reveal exactly where a brand’s existing search authority should be driving AI citations and which content investments will close that gap across both channels simultaneously.
Adobe Brand Visibility can be leveraged as a standalone application or as a native integration with Adobe Experience Manager (an agentic content and asset management system) to ensure brands can optimize for both human and AI audiences across their entire content foundation – from web experiences and campaign content to digital assets and commerce catalogs. Adobe’s suite of brand visibility solutions works as a continuous operating model: Brands can sense how they appear across AI-driven discovery surfaces, generate content and experiences grounded in brand context, reach both human audiences and AI systems from a shared foundation, and continuously learn from every interaction to improve performance – all part of an experience flywheel. Powered by AI agent and human collaboration, Adobe’s brand visibility solutions build advantages that strengthen with every cycle.
18, Jun 2026
Advanced Seed Coating Tech Enhances Agricultural Output Significantly
New Delhi, June 18: A new generation of smart seed coating technology is delivering significant improvements in agricultural productivity, with crop yields increasing by up to 30% in field applications, according to recent findings.
The advanced seed treatment involves coating seeds with precision-formulated materials designed to enhance germination rates, improve nutrient uptake, and strengthen resistance to environmental stressors such as drought, pests, and soil variability.
Agricultural experts highlight that the technology supports more efficient resource utilization by reducing dependency on excessive fertilizers and irrigation, while improving overall crop health and consistency. This makes it particularly valuable in regions facing climate variability and soil degradation challenges.
The innovation is expected to benefit farmers by increasing productivity per hectare and lowering input costs, thereby contributing to improved farm incomes and more sustainable agricultural practices.
Industry observers note that such precision agriculture solutions are becoming increasingly important as the sector looks to balance food security needs with environmental sustainability goals.
With successful early adoption, smart seed coating technology is positioned to play a key role in the next phase of agricultural modernization, supporting higher yields and more resilient farming systems.
18, Jun 2026
India’s Exports to BRICS Nations Projected to Reach Dollar 200 Billion by 2030: ASSOCHAM
New Delhi, June 18: India’s exports to BRICS countries are projected to reach around $200 billion by 2030, driven by expanding trade linkages, diversification of export markets, and growing demand across key emerging economies, according to industry body ASSOCHAM.
The report highlights that stronger economic cooperation among BRICS nations—Brazil, Russia, India, China, and South Africa—along with the inclusion of new member countries, is expected to create significant opportunities for Indian exporters in sectors such as engineering goods, pharmaceuticals, textiles, chemicals, and IT-enabled services.
ASSOCHAM noted that India’s competitive manufacturing base, improving logistics infrastructure, and policy support for export promotion are likely to play a crucial role in achieving this growth target over the next decade.
It further stated that rising intra-BRICS trade and efforts to reduce dependency on traditional Western markets could help India diversify its export basket and strengthen its global trade position.
Industry experts believe that strategic trade agreements, supply chain integration, and digital trade facilitation will be key enablers in accelerating export growth to BRICS economies by 2030.
18, Jun 2026
India Sets Global Benchmark in AI Growth and Innovation: Piyush Goyal
June 18: India is positioning itself as a compelling global example in the field of Artificial Intelligence (AI), Union Minister of Commerce and Industry Piyush Goyal said on Wednesday, highlighting the country’s rapid progress in digital transformation and innovation-led growth.
Speaking at an industry event, the Minister noted that India’s expanding digital ecosystem, strong startup culture, and large talent pool are driving the country’s emergence as a key global hub for AI development and deployment.
He said India’s approach to AI is focused on inclusive growth, real-world applications, and large-scale adoption across sectors such as agriculture, healthcare, education, manufacturing, and governance. According to him, this practical and people-centric model sets India apart in the global AI landscape.
Goyal emphasized that India is not only adopting AI technologies but also building capabilities in innovation, data infrastructure, and skilled manpower to support long-term leadership in the sector. He added that collaboration between industry, academia, and government is playing a crucial role in accelerating AI-driven solutions.
The Minister further stated that India’s digital public infrastructure, including platforms for payments, identity, and governance services, has created a strong foundation for AI integration at scale.
He expressed confidence that India’s continued investment in technology and innovation will further strengthen its position as a global leader in AI and emerging technologies.
18, Jun 2026
AI Upskilling Drives Up to 150 pc Salary Growth in India: Report
New Delhi, June 18: AI-related upskilling is significantly boosting career growth in India, with professionals reporting an average salary increase of up to 150 per cent after acquiring artificial intelligence and emerging technology skills, according to a recent industry report.
The findings highlight a sharp rise in demand for AI, data science, machine learning, and automation skills across sectors such as IT services, fintech, e-commerce, and consulting. Employers are increasingly prioritising candidates with AI competencies as businesses accelerate digital transformation initiatives.
The report indicates that professionals who transition into AI-enabled roles or enhance their existing skill sets with AI tools and technologies are witnessing faster promotions, higher compensation packages, and improved job mobility compared to peers in traditional roles.
Industry experts noted that organisations are actively investing in workforce reskilling programmes to bridge the widening talent gap in advanced technologies. This trend is also being driven by the rapid adoption of generative AI and automation across business operations.
Hiring trends show strong competition for AI-skilled professionals, with companies offering premium salaries to attract and retain talent in high-demand roles. Entry-level and mid-career professionals are particularly benefiting from structured upskilling pathways.
Experts said AI upskilling is becoming a key factor in long-term career sustainability, as industries continue to evolve toward data-driven decision-making and intelligent automation systems.
The report further suggests that India’s large talent pool and growing digital ecosystem position the country as a key global hub for AI-skilled workforce development.
18, Jun 2026
Litera Announces New Cloud AI Automation to Boost Security for Law Firm Communications, Removing Metadata Risk
CHICAGO and LONDON – June 18: Litera, the legal AI platform provider that best unifies the practice and business of law, announced Clean+, the cloud-hosted evolution of Metadact Server. In the practice of law, where speed and volume are constant, every outbound email attachment carries hidden risk. A single missed scrub can expose privileged work, breach client confidence, or trigger a legal ethics inquiry. Clean+ (formerly Metadact Server) delivers server-grade metadata protection across every Outlook environment, on infrastructure Litera manages, with no server for IT to provision, patch, or maintain.
“The practice of law runs on trust, and hidden document data breaks it,” said Joey Benedek, Senior Vice President of Product Management at Litera. “As AI accelerates how lawyers draft and collaborate, the volume of outbound documents is climbing and so is the risk. Clean+ gives IT leaders the server-class protection their firm depends on without the infrastructure burden that has always come with it.”
As AI generates more documents faster, the volume of outbound documents is climbing while IT teams are asked to do more with less. Probabilistic AI tools cannot be trusted to decide what metadata stays and what gets stripped.
Litera addresses this with a fully hosted service that routes attachments through the Litera server, enforcing one policy across classic Outlook, new Outlook, Outlook for Mac, Outlook for Web, and mobile — with no server to provision, patch, or maintain. Clean+ is built on a deterministic, rules-based engine refined over 30 years and trusted by 42% of the market (ILTA Tech Survey, 2025). No AI-first entrant can replicate that foundation, and when metadata mistakes are eliminated at the source, lawyers send legal advice with confidence and clients receive work that reflects the firm’s standard.
Clean+ is part of a broader consolidation of the Metadact line under the Clean brand, giving firms a clear tier of protection for every deployment model: Clean Desktop (formerly Metadact Desktop), Clean Cloud (formerly Metadact in Litera One), Clean Server (formerly Metadact Server), and Clean+ (formerly Metadact Server in Litera One). It is available as a standalone package and included in Draft Advanced, the company’s end-to-end AI drafting suite. Existing Metadact Server customers will receive dedicated migration support. General availability is June 30.
18, Jun 2026
Industrial Ethernet in eight of ten new nodes – Fieldbus decline accelerates according to HMS Networks’ annual analysis
Halmstad, Sweden, June 18: HMS Networks has released its annual analysis of the industrial network market, marking twelve consecutive years of tracking how factories and machine builders connect their automation systems. The 2026 study shows that the long-running shift from traditional fieldbus technologies to Industrial Ethernet has continued through another full year, with Industrial Ethernet now accounting for 79% of newly installed nodes worldwide, up from 76% in 2025 and just 34% when HMS first began publishing these figures in 2015.
Industrial Ethernet reaches 79% of new installations
The 2026 analysis shows that Industrial Ethernet now accounts for 79% of new nodes, up from 76% in 2025. The three leading Ethernet protocols continued to consolidate their position, together representing roughly three-quarters of the wired protocol market.
Within Industrial Ethernet:
- PROFINET strengthens its lead at 30% (up from 27%)
- EtherNet/IP follows at 25% (up from 23%)
- EtherCAT continues a strong trajectory at 20% (up from 17%)
- Modbus TCP holds steady at 5%
- CC-Link IE remains stable at 3%
- POWERLINK declines to 1% (from 3%)
- Other Ethernet protocols account for the remaining 2% as market consolidation around the major networks continues
Fieldbus technologies now represent 14% of new nodes, down from 17% in 2025. PROFIBUS & PROFINET International’s own published figures showed PROFIBUS new-node installations dropping from 1.1 million in 2024 to 1.0 million in 2025, a 9% decline corroborated by HMS
Networks’ internal data and by HMS’s industry survey.
Within Fieldbus:
- PROFIBUS remains the largest fieldbus but drops to 4% (from 5%)
- Modbus RTU holds steady at 3%, reflecting its continued role as the universal low-cost serial protocol
- CC-Link, DeviceNet and CAN/CANopen each remain in the 1–2% range with modest further decline
- Other Fieldbus protocols collectively account for 2%, down from 4%, as the long tail of legacy networks fades
Wireless technologies continue to connect 7% of new node installations, unchanged from 2025. Wireless retains its established role as a complement to wired industrial networks, particularly valuable for mobile equipment such as AGVs (automated guided vehicles) and AMRs (autonomous mobile robots), retrofitted machinery, and IIoT sensors in hard-to-reach locations.
Regional insights
Europe: PROFINET and EtherCAT continue to lead, with strong activity around APL (Advanced Physical Layer) for process automation and SPE (Single Pair Ethernet) for sensor-level connectivity. PROFIBUS decline is most visible in Europe, where the install base is largest and the migration to PROFINET most advanced.
North America: EtherNet/IP remains the dominant protocol, particularly in automotive and discrete manufacturing. Adoption of IO-Link, APL and SPE is gaining clear momentum, supported by interest in OT cybersecurity ahead of the regulatory landscape taking shape around CRA and IEC 62443.
Asia: PROFINET and EtherCAT both continue to grow in the Chinese market. CC-Link IE, the first industrial protocol with TSN mechanism, maintains a strong regional foothold.
HMS Networks’ perspective
“Twelve years of data tell a remarkably consistent story. The migration from fieldbus to Industrial Ethernet is now in its later stages, but the more interesting question is what happens next. When nearly everything is Ethernet, the conversation shifts from ‘which protocol?’ to ‘what is running on top of it?’, functional safety, cybersecurity, TSN, OPC UA, Single Pair Ethernet, IT/OT convergence. That is where the complexity, and the differentiation, will increasingly sit,” says Magnus Jansson, Director of Product Marketing, at HMS Networks.
“The 2026 numbers also reinforce something we have been seeing in our industry survey: cybersecurity is now cited by nearly half of respondents as a top integration challenge, and 93% expect OT cybersecurity to change substantially over the next five years. The protocols matter, but the layers above them increasingly define how factories actually operate.” Magnus continues.
Beyond the protocols: a wider lens on industrial networking
To complement the long-running annual market shares analysis, HMS Networks publishes the State of Industrial Networking, an extended companion report that examines the broader dimensions shaping industrial communication: cybersecurity, leading industry voices from across the world, regional or industry-specific dynamics and much more.
The extended report draws on the Future of Industrial Networks survey, an externally panelled study now in its second annual edition. The 2026 cycle captured responses from industrial designers and users across all major regions and industries, with the 2027 edition opening for participation in June this year. As individual protocol-level shifts grow smaller year on year, the broader picture captured in the extended report will increasingly carry the conversation about where industrial networking is heading.
About the study
The HMS Networks analysis is based on a combination of market insights, internal data, and input from key stakeholders in the industrial automation industry. The study focuses on newly installed nodes in factory automation worldwide, each node being a device or machine connected to an industrial control network. This is the twelfth consecutive year HMS Networks has published this annual analysis.
18, Jun 2026
Apple May Hike Product Prices Amid Rising Memory and Storage Costs: Tim Cook
New Delhi, June 18: Apple may increase the prices of its devices in the coming period as global costs of memory and storage components continue to rise, Chief Executive Officer Tim Cook has indicated.
The company said that persistent cost pressures in semiconductor supply chains are impacting key input materials used across its product range, including smartphones, laptops, tablets, and other connected devices. Memory and storage chips, which are essential components in modern consumer electronics, have seen notable price increases due to supply constraints and rising global demand.
Apple stated that while it continues to focus on supply chain optimisation, operational efficiency, and long-term vendor partnerships, sustained increases in component prices may eventually be reflected in retail pricing.
Industry experts note that the development highlights broader inflationary pressures within the global electronics manufacturing ecosystem, particularly in segments dependent on advanced chip technologies. The trend could potentially influence pricing strategies across multiple technology companies beyond Apple.
Analysts also suggest that strong demand for high-performance devices, coupled with constrained supply in certain semiconductor categories, is contributing to upward cost pressure across the sector.
The company has not announced any immediate changes to product pricing but acknowledged that adjustments may be considered if current cost trends persist in the global supply chain environment.
18, Jun 2026
MENA Fintech Association and FINTECH.TV Forge Strategic Global Media Alliance to Amplify Fintech Leadership, Shape Industry Dialogue, and Connect Innovation Across Global Markets
Dubai, UAE – June 18 – The MENA Fintech Association (MFTA), the leading not-for-profit fintech ecosystem enabler and industry advocacy platform across the Middle East and Africa, announced a strategic collaboration with Fintech.TV, the premier global media platform dedicated to financial innovation, capital markets, fintech, digital assets, and the future of finance.
The partnership will establish a dedicated series of high-impact on-air discussions, executive interviews, thought leadership programs, and ecosystem-focused broadcasts featuring global policymakers, regulators, financial institutions, fintech founders, investors, technology innovators, and industry leaders.
Powered by the MENA Fintech Association and amplified through Fintech.TV’s international media reach, the initiative aims to showcase the rapid evolution of the UAE and broader MENA fintech landscape while facilitating meaningful dialogue around the future of financial services, innovation, regulation, and digital transformation.
“The future of fintech will be shaped by those who lead global conversations, not simply participate in them. Through the MENA Fintech Association’s partnership with FINTECH.TV, we are creating a powerful international platform that positions the MENA region at the center of financial innovation, policy dialogue, and industry leadership – connecting regional excellence with global influence.”
– Nameer Khan, Chairman, MENA Fintech Association
The MENA region is rapidly becoming a global hub for fintech innovation, entrepreneurship, and investment. At FINTECH.TV, we are excited to partner with the MENA Fintech Association to spotlight the leaders and ideas transforming the industry. By combining MFTA’s ecosystem leadership with FINTECH.TV’s international media platform, we will deliver impactful conversations, amplify regional innovation, and connect the MENA fintech community with audiences around the world.
Troy McGuire Co-Founder and Global Head of Content and Operations, FINTECH.TV
