Bengaluru, Mar 30: Micro Wellness, the wellness division of Micro Labs Limited, has partnered with Dhurandhar 2, a major 2026 action release starring Ranveer Singh, to promote its flagship product, DOLO Pain Relief Spray. The collaboration reflects the brand’s strategy to leverage high-impact entertainment to connect with India’s active and aspirational consumers.
Built around the theme “The Unstoppable Indian”, the campaign draws from the film’s narrative of resilience and determination, aligning with Micro Wellness’ mission to deliver fast, effective pain relief for action-ready lifestyles. The brand aims to position itself as a trusted companion for individuals pushing through physically demanding routines.
The campaign will roll out nationwide across multiple geographies — Hindi, Tamil, Telugu, and Kannada —to maximize reach and engagement. A digital activation, #PainReliefKaDhurandhar, will invite consumers to share their stories of grit and perseverance, driving meaningful interaction, especially among younger audiences.
Commenting on the partnership, Ms. Diya Surana, Head – Micro Wellness, said:
“Our collaboration with Dhurandhar 2 celebrates the unstoppable spirit of today’s India. With DOLO Pain Relief Spray, we aim to empower individuals to stay active, resilient, and unstoppable.”
Amid rising demand for convenient, on-demand pain relief driven by increasingly active lifestyles, Micro Wellness expects this high-impact collaboration to significantly enhance brand visibility, deepen consumer trust, and drive strong double-digit growth across key markets.
