Johnnie Walker Elevates Lollapalooza India 2026 with Craft, Flavour and Culture

Johnnie Walker Elevates Lollapalooza India 2026 with Craft, Flavour and Culture

Johnnie Walker Redefines the Festival Experience at Lollapalooza India 2026 with World-Class Craft, Flavour and Cultural Energy

Mumbai, Jan 23: Johnnie Walker Blonde Non-Alcoholic Lemonade is set to redefine the festival experience at Lollapalooza India 2026 through an extraordinary showcase of innovation, craftsmanship and culture. As one of India’s most anticipated cultural events, Lollapalooza offers an electric atmosphere that serves as the ultimate stage for Johnnie Walker’s premium mixology and its progressive ‘Keep Walking’ spirit. This year, Johnnie Walker has also come on board as the official partner for the Platinum Lounge – the festival’s most exclusive space for music lovers who seek elevated experiences.

At the heart of the Platinum Lounge experience, premium design, hospitality and creativity converge. The fully air-conditioned lounge offers unparalleled comfort and fanpit access across stages, combining the thrill of live music with sophisticated hospitality. A bespoke Whisky Experiments menu, led by Arnold Hou, Head Mixologist, Dali & Gala, Bengaluru, celebrating creativity and craftsmanship with serves inspired by distinct flavour directions – Spice, Coffee, Smoke and Sweet, each designed for a high-energy, all-day setting. We also have another unique experiential space on- ground -The Blonde Social Club. Festival-goers can personalize merchandise, play a game of pickleball and unwind while enjoying signature serves like the Blonde Bloom – a refreshing coffee-based cocktail and the Kokum Highball, an ode to Mumbai’s coastal zest. Exclusive slushies and flavor-led mixes will be available, promising a unique tasting journey for every guest. Completing the world-class experience, a premium bar experience is also being curated within the exclusive Red Stud Club, in collaboration with Bar Paradox, blending festival energy with refined craftsmanship.

Speaking on the association this year, Varun Koorichh, Vice President Marketing, Portfolio Head, Premium and Luxury, Diageo India said:

 “At Lollapalooza, the ‘Keep Walking’ spirit finds its most vibrant stage, allowing us to weave Johnnie Walker Blonde Non-Alcoholic lemonade’s craftsmanship into India’s most iconic musical moments. Our vision this year was to create a world-class experience that celebrates the craft, flavor, and progressive energy of the brand, while continuing to push boundaries across experience, innovation, and cultural relevance. From the artisanal serves at the Platinum Lounge to the interactive Blonde Social Club, every element is designed to feel both premium and participatory – an authentic reflection of how we continue to ‘Keep Walking’ at the forefront of culture.”

Extending its footprint beyond the festival grounds, Johnnie Walker Blonde Non-Alcoholic Lemonade partners with Uber, Zepto, MyGate, and Indē wild to create a holistic, lifestyle-led experience. This collaboration touches every moment of the consumer journey – from the first mile to the after-party.

With its world-class cocktails, visionary design and seamless brand storytelling, Johnnie Walker continues to push boundaries at Lollapalooza India 2026 – where every sip, serve and space is crafted to inspire progress and celebrate the spirit of Keep Walking.