“India’s Digital Story Gets a Marathi Voice with ‘Atulniya’ Launch at WeSchool

“India’s Digital Story Gets a Marathi Voice with ‘Atulniya’ Launch at WeSchool

India’s remarkable rise as a global technology powerhouse found a new voice in Marathi with the launch of ‘Atulniya’, the regional adaptation of Harish Mehta’s acclaimed book The Maverick Effect. The event was hosted at the Prin. L.N. Welingkar Institute of Management Development and Research (WeSchool), Matunga,Mumbai, where WeSchool played a pivotal role as both Venue Partner and Knowledge Partner. The launch marked a significant step toward making India’s digital narrative more inclusive and accessible to regional audiences.

The ceremony was graced by Dr. Vinay Sahasrabuddhe, President of the Indian Council for Cultural Relations, as the Chief Guest. Joining him were distinguished personalities including Mr. Deepak Ghaisas, celebrated entrepreneur, and Padma Shri awardee, Professor Dr. Deepak Phatak from IIT Bombay. The Marathi translation, undertaken by Madhavi G. R. Kamat, was widely appreciated for preserving the essence, depth, and energy of the original work—offering Marathi-speaking readers a compelling insight into India’s IT revolution.

Chief Guest Dr. Vinay Sahasrabuddhe shared valuable insights and key takeaways from the book, offering his perspective on the IT revolution through a mix of humorous anecdotes and socio-cultural reflections.

Delivering the keynote address, Professor Dr. Uday Salunkhe, Group Director of WeSchool, reflected on the power of storytelling in shaping future generations. He highlighted how regional language narratives like ‘Atulniya’ can create stronger emotional and cultural connections, ultimately fostering a deeper impact on aspiring entrepreneurs and changemakers.

He further added, “The Marathi edition of The Maverick Effect is more than a translation—it’s an invitation to every student, educator, and changemaker to witness how conviction, collaboration, and courage built a revolution. As someone who believes that learning goes beyond the classroom, I feel this book should be read by everyone—because it teaches us that leadership isn’t about titles, it’s about purpose, passion, and perseverance.”

Mr Anand Limaye the Publisher of the book at the event said “The Marvik Effect is more than just a book on India’s IT revolution—it’s a compelling story of grit, vision, and transformation. What struck me most was how it captures the human side of technology, the courage to innovate, and the resilience behind real change. We decided to publish the Marathi edition so this powerful story could reach readers across Maharashtra, inspiring young minds, entrepreneurs, and changemakers to believe in the impossible.”

Mr Harish Mehta the author of the book and founding member of NASSCOM said “The evolution of India’s IT sector is not just a story of technology, but of vision, resilience, and nation-building. Through my book, I’ve chronicled this incredible Indian journey from its nascent stages to its global standing today. With the Marathi edition now available, I’m hopeful this story will resonate even deeper—reaching grassroots readers across Maharashtra and inspiring a new generation of changemakers.”

Adding to the spirit of celebration, the event also recognised three young entrepreneurs for their outstanding contributions to innovation and enterprise: Aditya Kulkarni (Co-founder, CareNX Innovations), Jaideep Pawar (Founder & CEO, GRAMePAY), and Alisha Shirodkar (Co-founder & CEO, Hotchaa). Their journeys mirror the core themes of ‘Atulniya’—vision, resilience, and the relentless pursuit of purpose. With the combined efforts of Inking Innovations and WeSchool, the event became more than a book launch—it was a tribute to India’s entrepreneurial spirit and an invitation to the next generation to dream, lead, and build.