Usha International extends its partnership with the Mumbai Indians women’s cricket team

Usha International extends its partnership with the Mumbai Indians women’s cricket team

22 February 2024, National: Usha International, India’s leading consumer durables brand, is pleased to announce the continuation of its partnership with the Mumbai Indians women’s team for the second consecutive year, building on the decade-long partnership. Echoing the team’s slogan ‘Aali Re’ (the women have arrived) USHA International is excited to continue its journey with the Mumbai Indians family – a journey that promises to develop and strengthen women’s cricket, both domestically and internationally. The first season of the league was a resounding success for MI, having lifted the inaugural trophy but also to a packed stadium, fans tuning in to watch the games, and players now becoming household names.

This year, Mumbai Indians will play the first game of the season at Bengaluru’s M Chinnaswamy Stadium on February 23, 2024. The league will feature 20 matches and 2 playoffs, leading to the final on March 17. The first half, including 11 matches, will be in Bengaluru, and the rest, including 9 league matches and the playoffs, will be in New Delhi at the Arun Jaitley Stadium. The Mumbai Indians women’s team, led by captain Harmanpreet Kaur includes world-class players from India and abroad such as Pooja Vastrakar, Yastika Bhatia, Natalie Sciver-Brunt, Amelia Kerr, Hayley Matthews, Shabim Ismail, find of season 1 Saika Ishaque, among
others.

Komal Mehra, Head of Sports Initiatives at Usha International, commented, “The incredible visibility and enthusiasm generated by the league’s inaugural season have been truly inspiring. Our partnership with the Mumbai Indians aligns with Usha’s ethos to promote health, and active and joyful living through sports. Joining hands with the MI Women’s Team would contribute to the development of sports among women in India by showcasing the aspirational value of being a sportswoman demonstrating our commitment to inclusivity and sports for all.”

Speaking on the partnership, the Mumbai Indians spokesperson said, “Our decade-long collaboration with Usha International reflects the strength of our partnership. As both brands have evolved and grown, this journey stands as a testament to the seamless synergies we share. Here’s to continued success and growth together.”

Usha has been a fervent supporter and promoter of a wide range of inclusive sporting initiatives across the country. This includes its affiliation with the Mumbai Indians; Ultimate Flying Disc; Football; Ladies Amateur and Junior Golf; Cricket for the deaf; and Sports for the visually challenged, including athletics, kabaddi, judo, and powerlifting. The brand is deeply committed to reviving long-forgotten sports and supporting indigenous Indian regional sports such as Kalaripayattu, Mallakhamb, Siat Khnam, Thang-Ta, Turai Kabaddi, Saz-Loung, Mardani Khel, Satoliya, Yoga, and Silambam.