5, May 2025
Baroda BNP Paribas Gilt Fund Celebrates 23rd Anniversary; Crosses Rs1,500 Crore AUM with Over 4X Growth for Investors

Mumbai, May 05, 2025: Baroda BNP Paribas Mutual Fund, one of India’s leading asset management companies, is commemorating the 23rd anniversary of its flagship fixed income offering — Baroda BNP Paribas Gilt Fund with a dual milestone of surpassing the ₹1,500 crore in Assets Under Management (AUM) mark, underlining growing investor confidence in long-duration government bond strategies.

Since inception, the Baroda BNP Paribas Gilt Fund has delivered consistent long-term returns, transforming an initial investment of ₹10,000 into ₹41,919.60 as of March 31, 2025 — an over four-fold increase. Over the past 12 months alone, the scheme’s regular plan has provided an impressive 9.61% return, making it a preferred choice for investors seeking low-risk, long-duration debt investments with capital appreciation potential.

Managed by Gurvinder Singh Wasan, CFA, Senior Fund Manager and Prashant Pimple, Chief Investment Officer – Fixed Income at Baroda BNP Paribas Mutual Fund, the scheme primarily invests in high-quality, risk-free government securities and State Development Loans (SDLs). The fund takes strategic duration calls to capture potential gains from expected RBI interest rate cuts, making it an ideal option for investors looking to benefit from a falling interest rate environment. With the latest RBI monetary policy changing its stance to accommodative from neutral, schemes such as these, are well positioned to benefit from the capital appreciation that will result from the RBI cutting repo rates.

“We expect to run a portfolio duration close to the duration of the benchmark 10-year G-Sec security. This is based on our view that rates can come down lower given inflation adjusted real rates are still in positive zone. The portfolio of the Baroda BNP Paribas Gilt Fund is positioned to actively benefit from the spreads between G-Secs and SDLs as well as from our expectations of softening of the yield curve led by positive fundamentals for India’s bond markets,” said Prashant Pimple, Chief investment officer Fixed income, Baroda BNP Paribas Asset Management (India).

The fund maintains zero default risk, ensuring stable and secure returns. It’s growing AUM and consistent performance reaffirm its position as one of the best gilt mutual funds in India.

5, May 2025
Archana Aggarwal Timeless Jewellery Unveils Elegant Lightweight Jewellery Collection for Mother’s Day

Jewellery Designer Archana Aggarwal (2)

Archana Aggarwal Timeless Jewellery introduces an exclusive collection of lightweight jewellery, designed to honour the enduring love and quiet strength of Mothers. These delicate yet meaningful pieces reflect the effortless elegance and timeless bond shared between a mother and her loved ones.

The collection embodies the essence of motherhood, gentle yet powerful, subtle yet unforgettable. Each piece is crafted for everyday wear, offering comfort without compromising on sophistication. From dainty diamond pendants to minimalist floral inspired designs, the jewellery serves as a daily reminder of a mother’s unwavering presence.

Among the highlights is the Petal Symphony necklace, a delicate floral diamond set in white gold, symbolizing a mother’s everlasting affection. The Eternal Radiance studs capture the beauty of nature, much like a mother’s nurturing spirit, while the Blush Charm slim bracelet in Ruby wraps around the wrist like a comforting embrace.

Archana Aggarwal, Founder & Creative Designer, shares, “A mother’s love is both tender and profound, much like the jewellery we create. This collection is designed to be as wearable as it is sentimental, allowing mothers to carry love with them in every moment.”

5, May 2025
Founder of India’s Largest Coca-Cola Bottler SLMG Beverages, Shri S. N. Ladhani Passes Away at 85, Leaves Behind a Legacy of Inspiration

New Delhi, May 5, 2025:
With deep sorrow and utmost respect, we inform you that Shri S. N. Ladhani passed away on May 2, 2025, at 12:34 a.m. at his residence in Bareilly. He was 85 years old. A successful industrialist, kind-hearted social worker, and a spiritually grounded person, Shri Ladhani always upheld hard work, honesty, and service throughout his life. His journey will remain a source of inspiration for us all.

shree

 Shri S. N. Ladhani ji founded SLMG Beverages, which now operates major bottling plants across Ayodhya, Amethi, Agra, Uttarakhand, and Madhya Pradesh—with a new plant underway in Buxar, Bihar—making it Coca-Cola India’s largest bottling partner.

 The Shraddhanjali Sabha held in Bareilly on May 4 witnessed the presence of several distinguished individuals who came in person to offer their respects. Among them were senior BJP leader Shri Shahnawaz Hussain, Chairman of the Oberoi Group Shri Arjun Oberoi, and Bareilly MLA Dr. Arun Kumar, along with many others from across the region and country.

 In addition, heartfelt tributes and prayers have been extended by several eminent personalities who conveyed their deep admiration and sorrow, including Bollywood actor Shri Suniel Shetty, Uttar Pradesh Chief Minister Shri Yogi Adityanath, Deputy Chief Minister Shri Brajesh Pathak, Uttarakhand MLA and former Cabinet Minister Shri Madan Kaushik, Shri Navneet Sahgal (Chairman, Prasar Bharati), B.K. Mruthyunjaya (Additional Secretary General, Brahma Kumaris), Dr. Pankaj Sahni (CEO, Medanta Hospital), Shri Avnish Awasthi (Advisor to the Chief Minister, Uttar Pradesh), Shri Subodh Uniyal (Minister, Uttarakhand Government), Padma Bhushan awardee Smt. Deepa Malik, and the District Basketball Association, Haridwar.

 Shri Ladhani was born on March 7, 1940, in Gulam Ghot village of Sakkhar district in Sindh, in undivided India. During the Partition, he migrated with his family to Faizabad (now Ayodhya), which marked the beginning of a new chapter in his life—a journey that would be shaped by relentless effort, vision, and deep-rooted values.

 He began his career in 1957 in Katihar, Bihar, and soon ventured into business with his brothers. Initially involved in construction work across Bihar and West Bengal, he later entered the cold storage business in Ayodhya during the 1980s. His dedication and experience began to show results. Around this time, he partnered with the Parle Group to enter the soft drink industry—a major turning point in his life. In its very first year, the beverage business saw an astonishing growth of 800–900%, showcasing his sharp business acumen and foresight.

 In 1992, when Coca-Cola re-entered the Indian market, the first bottle was produced under his supervision at the Agra plant. Under his visionary leadership, the business grew into SLMG Beverages, now running seven major plants across Uttar Pradesh, Uttarakhand, and Bihar. His efforts not only directly employed over 10,000 people but also indirectly supported the livelihoods of lakhs more.

 His ventures weren’t limited to beverages. He also contributed to the hotel, shopping mall, animal feed, and renewable energy sectors. He developed key properties in Bareilly and Haridwar and collaborated with the Oberoi Group for a hotel in Rishikesh. His commitment to sustainability was evident in the nearly 75 MW of clean energy generated through solar and wind power.

 As a devoted family man, he nurtured his loved ones with affection, humility, and peace, always putting their well-being first. He was not just a successful entrepreneur but also a true human being whose values will continue to inspire future generations.

 May the soul of Shri S. N. Ladhani Ji rest in peace. His life will remain a lasting legacy of vision, service, and inspiration.

5, May 2025
DishTV Watcho democratises OTT content space

Hyderabad, May 05, 2025 – Dish TV India Ltd., one of India’s leading content distribution companies and the First Direct to Home operator of India, has always been the front runner in launching innovative products. With the increased adoption of digital consumption, Dish TV undertook the journey of creating – creator’s economy, a complete eco-system for the professional Content Creators and Consumers. The First Step in this direction was conducting the First Ever – CONTENT INDIA, 2025 SUMMIT in April 2025. And, following up on the same, Dish TV has now revolutionised the OTT Space by launching a groundbreaking exclusive digital content segment – “FLIQS” in its WATCHO APP . The segment was officially unveiled at WAVES 2025. This step of Dish TV is a major innovation that aims to democratize content distribution and provide monetization opportunities to all the Content Creators in India as well as Content Creators globally, for them to exploit their content in India.

Watcho FLIQS aims to give freedom to professional content creators to showcase their content to millions of viewers and monetize without losing control over their content. It is like every professional content creator having its own OTT app.

It is a strategic innovation tailored for both consumers and content creators. It offers exclusive, original, award-winning, and premium digital content available in an array of regional and international languages—from films and web series to short-format content—all in a single, curated environment within the DishTV Watcho app. The Content will be available to the Customer at rates starting from Rs. 9 per content title as well as a large volume of free and snackable content.

This addition marks a significant milestone in DishTV Watcho’s evolution, positioning it as a comprehensive digital entertainment destination. It also expands its footprint in the digital content ecosystem, evolving from a content aggregator to a comprehensive entertainment platform offering curated and immersive experiences and going forward the library will be enhanced with the addition of more international titles, regional titles, marquee English content dubbed in Hindi, classic movies etc. currently not available on any other platform

With its seamless user interface, AI-powered recommendation engine, and multi-screen interactions, FLIQS offers audiences a hyper-personalized entertainment experience.

Mr. Manoj Dobhal, CEO and Executive Director, Dish TV India Ltd., said, “With FLIQS, we are taking a big and bold leap towards redefining what an OTT service can be. This isn’t just another content launch—it’s a statement of intent. FLIQS represents a new generation of curated, exclusive digital storytelling that aligns with the evolving consumer demand for distinct, high-value content. While the industry has seen a proliferation of platforms, very few offer something truly differentiated. FLIQS fills that gap by bringing untold stories, original productions, and exclusive titles into a highly personalized, affordable ecosystem.

He further added, “FLIQS supports India’s growing community of independent storytellers by providing a premium platform to showcase their work, reach wider audiences, and unlock monetization opportunities—strengthening Dish TV’s commitment to digital-first creative entrepreneurship. This marks a significant step forward, not just for Dish TV, but for the Indian OTT landscape as a whole.”

Mr. V.K. Gupta, CTO and Business Head, Watcho, said, “FLIQS is our solution to evolving consumer demands for uniqueness, exclusivity, and control over their entertainment. It’s not just an add-on, but a transformational layer within Watcho, offering a smarter, more relevant experience. With FLIQS, Watcho strengthens its position in the OTT market, marking the start of a larger content evolution.”

As the digital content economy continues to mature, FLIQS reaffirms Dish TV’s commitment to innovation, accessibility, and differentiated consumer value, contributing meaningfully to India’s broader digital transformation in the media and entertainment space.

5, May 2025
Breathless Nation: Tackling the surge of Asthma

Dr Srinivas Jakka, Consultant in Paediatrics, Pulmonology & Allergy, Ankura Hospital for women and children

By-Dr Srinivas Jakka, Consultant in Paediatrics, Pulmonology & Allergy,Ankura Hospital for Women and Children

 Asthma, a chronic respiratory condition marked by airway inflammation and constriction, is increasingly prevalent in India. As of 2024, approximately 34.3 million Indians are affected, representing about 13% of the global asthma burden. Alarmingly, India accounts for 46% of global asthma-related deaths, highlighting significant challenges in disease management and awareness. Asthma can affect people of all ages, but it most commonly begins in childhood. Here’s how it typically breaks down:

Children (0–14 years): Asthma is particularly prevalent in this age group. According to the Global Asthma Report 2022, nearly 10% of Indian children suffer from asthma symptoms. In urban areas like Hyderabad, paediatricians report that 20–25% of their young patients present with asthma or asthma-like symptoms, often triggered by pollution, dust mites, or respiratory infections.

Adolescents (15–19 years): Asthma often continues from childhood into adolescence, with hormonal changes, stress, and continued exposure to environmental triggers exacerbating symptoms.

Although Asthma can affect anyone, children under 14 years are the most commonly affected group, followed by a rising incidence in adult women due to environmental and lifestyle factors.

In Telangana, particularly Hyderabad, medical professionals have observed a notable rise in asthma cases, especially during winter months. Up to 80% of allergic reactions during this season are attributed to indoor allergens like house dust mites and moulds. Clinics report that 40–50% of patients present with respiratory symptoms, including acute asthma exacerbations.

Air pollution remains a significant trigger for asthma. In January 2024, severe air quality in Delhi led to a surge in asthma medication sales. This indicates a direct correlation between pollution levels and asthma flare-ups.

Despite the availability of effective treatments; under diagnosis and inadequate use of inhaled corticosteroids (ICS) persist. Less than 10% of diagnosed patients in India use ICS regularly, often due to misconceptions and lack of awareness.

Addressing asthma’s growing burden necessitates a multifaceted approach that goes beyond symptomatic relief to long-term disease control. While asthma does not have a permanent cure, it can be effectively managed through a combination of medical treatment, lifestyle adjustments, and environmental interventions. The cornerstone of asthma management is the regular use of inhaled corticosteroids (ICS), which reduce inflammation in the airways and prevent the onset of severe attacks. Despite their proven efficacy, usage remains dismally low in India—with fewer than 10% of diagnosed patients adhering to ICS-based therapy. Increasing awareness around the safety and effectiveness of inhalers is critical to bridging this gap.

For patients experiencing frequent symptoms or nighttime disturbances, long-acting bronchodilators (LABAs) are often prescribed in combination with ICS. In acute episodes, short-acting beta-agonists (SABAs) like salbutamol are used for immediate relief. Newer biologic therapies, such as omalizumab and mepolizumab, have shown promising results in patients with severe asthma that doesn’t respond to standard treatment, though access and affordability remain challenges in India.

Non-pharmacological interventions play a vital role too. Identifying and avoiding specific triggers—such as pollen, pet dander, household dust, tobacco smoke, and air pollution—is essential. In cities like Hyderabad, where environmental allergens and pollutants are rampant, using air purifiers, maintaining clean indoor environments, and improving ventilation can significantly reduce symptom frequency. Breathing exercises and pulmonary rehabilitation programs have also shown to improve lung function and overall quality of life for asthma patients.

Equally important is early diagnosis—particularly in children, who often go undiagnosed due to misinterpretation of wheezing and cough as recurrent infections. Regular screening in schools, public health campaigns, and training for primary care physicians can aid in timely intervention.

Ultimately, a collaborative approach is vital. Healthcare providers must ensure patient education and personalized treatment plans; policymakers should improve access to essential asthma medications; and communities must support awareness campaigns to reduce stigma and encourage early care-seeking. With sustained and integrated action, asthma can be controlled effectively, preventing hospitalizations, improving daily functioning, and enabling individuals to lead full and active lives.

In order to facilitate patient adoption of treatment and ensure compliance, Ankura Hospitals operate Asthma Clinics at each of their branches. We are also organizing a Webinar on Asthma Management for the medical practitioners for an update on the latest approaches in Managing Asthma on World Asthma Day.

5, May 2025
Gifts That Speak Her Love Language: Ethnic Wear She’ll Adore This Mother’s Day

rangita

This Mother’s Day, skip the usual and gift her something truly timeless — elegant ethnic ensembles that echo her strength, beauty, and warmth. From rich silk blends to breezy cotton sets, Rangita’s thoughtfully curated styles are perfect for celebrating every kind of mom. Whether she’s hosting a family lunch or enjoying a well-deserved evening out, these outfits promise comfort, charm, and a whole lot of love.

Rangita Silk Blend Embroidered Calf Length Flared Kurta with Pant and Dupatta – Blue

Give the gift of grace this Mother’s Day with this stunning flared kurta set in a rich blue silk blend. Intricate embroidery details and a gently flowing silhouette make it a thoughtful blend of tradition and style. The set is completed with a statement dupatta that adds festive charm — perfect for moms who love a touch of elegance in their everyday.

Perfect For: A heartfelt Mother’s Day lunch, family portraits, or her special evening out

Style It With: Pearl earrings, soft curls, and embellished juttis

Rangita Cotton Embroidered Knee Length Straight Kurta With Pant And Dupatta – Pink

Celebrate the warmth she brings into your life with this soft pink cotton kurta set — an ideal Mother’s Day gift that pairs everyday comfort with timeless style. Subtle embroidery adds a delicate flair, while the breezy silhouette makes it a go-to for her busy yet beautiful days.

Perfect For: Gifting comfort and charm to the most selfless woman you know

Style It With: Lightweight silver jewellery, a sleek ponytail, and comfy flats

Rangita Cotton Embroidered Calf Length Flared Kurta with Pant and Dupatta – Red

Brighten her day and her wardrobe with this vibrant red flared kurta set, designed for the woman who does it all with heart. The intricate embroidery and breathable cotton fabric make this a perfect blend of festive and functional — a gift she’ll love to wear, again and again.

Perfect For: Surprising Mom with a pop of color and a whole lot of love

Style It With: Gold jhumkas, a soft smile, and traditional kolhapuris

Rangita Silk Blend Embroidered Calf Length Straight Kurta with Pant and Dupatta – Grey

Show her just how elegant she is with this graceful grey kurta set in a luxurious silk blend. The straight silhouette, refined embroidery, and matching dupatta make this the perfect Mother’s Day gift — sophisticated, timeless, and full of love.

Perfect For: Honoring her grace with a gift that mirrors her poise

Style It With: Classic studs, a clutch she loves, and soft makeup tones

5, May 2025
Dancing Dragons Crowned Champions of Mumbai Ultimate League Season 5 in a nail-biting Finale

Mumbai, May 5, 2025: The world of Ultimate Frisbee took centre stage in Mumbai on Sunday, May 4, as the Refex Mumbai Ultimate League (MUL) Season 5 concluded with a gripping finale at Wings Arena, Bandra. Organised by Off-Season Ultimate (OSU), the league witnessed four weekends of intense competition, culminating in Dancing Dragons securing their second consecutive championship title after a dramatic 15–12 win over Desi Hawks.

Launched on April 13, MUL Season 5 brought together six teams in one of Mumbai’s most dynamic and fast-growing sporting leagues. With over 30 matches played across four action-packed weekends, the league has become a showcase for India’s rising Ultimate talent and a hub for community engagement through sport.

In the final match between Dancing Dragons and Desi Hawks, the Hawks drew their first blood at an early point, but the Dragons swiftly responded with two consecutive points. What followed was a thrilling back-and-forth exchange marked by sharp offensive plays, tight defence, and lead changes that kept the crowd on edge. Dancing Dragons pulled ahead in the match’s latter stages, building a three-point cushion. Yet, the Desi Hawks refused to back down, mounting a fierce comeback in the final five minutes to close the gap. With the score at 14–11 and regulation time expired, the match went into extra time, as a minimum of 15 points was required to secure a victory. Rahul Bariya (Kali) stepped up to deliver the decisive point, sealing a 15–12 victory and securing Dancing Dragons their second consecutive MUL title.

Earlier in the first qualifier, Dancing Dragons edged out Desi Hawks 11–9, securing a direct entry to the final. Simultaneously on Field 2, Bumbai Bantais overcame Reborn Fire in a closely contested Eliminator, winning 9–8 to stay alive in the title race and secure their place in Qualifier 2.

Later, Desi Hawks bounced back in Qualifier 2, narrowly defeating Bumbai Bantais 9–8 to earn a second shot at the trophy with Dragons in the final. Over on Field 2, The Afterburners wrapped up their campaign finishing fifth with an 11–9 victory over Bombay Rhinos in the 5th–6th place classification match.

INDIVIDUAL AWARDS

  •  Scorer: Male: Meet Solanki (Dancing Dragons, 40), Female: Inika (Afterburners, 17)
  • Assists: Male: Altaf (Dancing Dragons, 58), Female: Dimple (Dancing Dragons) and
  • Ritika (Desi Hawks) (11 each)
  • Most Spirited Player: Male: Sunil (Bumbai Bantais), Female: Drashti (Desi Hawks)
  • Most Spirited Team: Desi Hawks
5, May 2025
Bengaluru leads India’s residential market: 25% Share in Q1 2025 launches and sales, premium segment soars 119%: JLL

BENGALURU, MAY 5th 2025: In the first quarter of 2025 (Q12025), Bengaluru set a new benchmark in India’s residential real estate market. The city achieved its highest-ever quarterly launch of 20,484 residential units, while also recording 15,340-unit sales. This performance established Bengaluru as the top contributor (with around 25% share) to both residential supply and demand across India for Q1 2025. Despite a general slowdown in housing sales both nationwide and within Bengaluru during this period, the city maintained its premiere position in the country’s residential landscape highlighting its sustained appeal to homebuyers.

Bengaluru’s residential supply of 20,484 units in 1Q 2025 surpassed the city’s previous high set in Q2 2024 and registered a substantial 62% increase compared to the same quarter in the previous year. The prime factors driving the sustained residential sector growth in Bengaluru include its robust IT and startup ecosystem, its rising popularity as an employment hub and the ongoing expansion of Namma Metro and road networks connecting peripheries to the core. Additionally, strong property sales performance in previous quarters that boosted investor and developer confidence resulted in steady surge in launches and strengthened Bengaluru’s position as a key player in India’s housing sector.

Bengaluru’s residential sector performance

Bengaluru Q1 2025 Q1 2024 Y-O-Y growth Share across top 7 cities, Q1 2025
Units launched 20,484 12,616 62% 26%
Units Sold 15,340 16,995 -10% 24%

“Sustained quarterly sales in Bengaluru have been largely driven by healthy buyer interest in projects launched during the same quarter. Interestingly in Q1 2025, around 30% of Bengaluru’s sales were contributed by projects launched during the first quarter of the year, signalling strong buyer confidence in such projects in early stages of construction. In terms of submarket wise performance, Bellary Road emerged as the frontrunner in new project launches, accounting for over a third of the total, meanwhile, Whitefield proved most attractive to homebuyers, generating 35% of the quarter’s overall sales,” Siva Krishnan, Senior Managing Director (Chennai & Coimbatore), Head – Residential Services, India, JLL.

Sustained contribution by high end and premium apartments in Bengaluru’s housing sector dynamics

Improved supply and demand traction in apartments priced more than INR 1.0 crore drove Bengaluru’s quarterly housing sector performance, despite a short-term slowdown in sales Apartments priced INR 1.0 crore and above, held a dominant share of around 61% in Bengaluru’s Q1 housing sales and recorded a remarkable growth of ~31% when compared to Q1 2024. Out of this, the premium segment apartments (priced between INR 3.0 -5.0 crore) witnessed majority of the traction with ~119% year-on-year growth in sales. The consistent rise in demand for more expensive homes reflects growing wealth among property seekers, evolving lifestyle aspirations, and a shift towards prioritizing spacious and high-end residences.” said Dr. Samantak Das, Chief Economist and Head of Research and REIS, India, JLL

High end and Premium Housing Segment experiences steep growth trajectory

Ticket Size Break Up – Sales (%) in Bengaluru
  % share in Sales  
  Q1 2025 Q1 2024 Y-O-Y growth in sales
Less Than 50 Lakh 3% 7% -59%
50 Lakh – 1 crore 36% 51% -36%
Sub INR 1 crore 39% 58% -39%
1 Crore – 3.0 crore 58% 41% 28%
INR 3.0 crore – 5.0 crore 2% 1% 119%
Above INR 1 crore 61% 42% 31%
Total 100% 100% -10%

Residential prices see steady climb

Bengaluru’s residential real estate market witnessed a healthy upswing in Q1 2025, with average property prices climbing by approximately 13% compared to the previous year. This price appreciation can be largely attributed to factors such as introduction of high-end projects at premium price points that has pulled the average price upwards and the rapid absorption of quality developments. Whitefield enjoyed the highest Y-o-Y price growth of 17% followed by Hosur Road submarket with 14% appreciation.

5, May 2025
LatentView Analytics Appoints Dr. Anindya Ghose as an Independent Director on its Board

Chennai, May 5, 2025: Latent View Analytics Limited, an AI-driven analytics, data engineering, and consulting firm, today announced the appointment of Dr. Anindya Ghose as an Independent Director on its Board. Dr. Ghose will provide strategic oversight and guidance on corporate governance, long-term planning, and emerging growth opportunities for analytics technology and advisory services.

 Dr. Ghose brings a strong combination of academic insight and practical industry experience to LatentView’s Board. He currently serves as the Heinz Riehl Chair Professor of Business at New York University’s Stern School of Business and is a respected authority on digital transformation, AI strategy, and emerging technologies. His addition to the Board supports LatentView’s continued commitment to deliver innovation-led value to global enterprises.

anindya

 Dr. Ghose is the author of TAP: Unlocking The Mobile Economy and THRIVE: Maximizing Well-Being in the Age of AI. His research and writing have garnered multiple international awards and been featured in publications such as The Economist, The New York Times, Wall Street Journal, and CNBC. He has also served as a trusted adviser and expert witness in high-profile legal proceedings involving global technology firms, including Apple, Google, Meta, and Alibaba.

 Commenting on his appointment, Dr. Ghose said, “LatentView is operating at an inflection point in the evolution of digital analytics, where the rise of GenAI and Agentic AI is transforming how businesses extract value from data. The company has built a strong foundation and is well-positioned to capitalise on significant global growth opportunities in data engineering and advisory services. It’s an honour to join the Board at this pivotal moment as LatentView continues to shape the future of data-driven decision-making.”

 Rajan Sethuraman, CEO of LatentView Analytics, said, “As enterprises across industries accelerate their AI and digital transformation journeys, LatentView is focused on enabling that transformation with deep analytics capabilities and industry-specific expertise. The market opportunities are substantial, and Dr. Ghose’s expertise in AI economics, digital platforms, and governance will play an invaluable role in supporting our next phase of growth.”

 Dr. Ghose holds a Ph.D. from Carnegie Mellon University and has been recognised as one of the top 40 business school professors under 40 worldwide. He has consulted and advised companies across sectors on data-driven transformation initiatives, from mobile commerce strategies to AI governance frameworks.

5, May 2025
Mumbai to ignite India’s fitness revolution with electrifying HYROX debut

Mumbai, 5 May 2025: Mumbai is set to witness a historic fitness spectacle as it hosts India’s first-ever HYROX race. The NESCO Center will transform into a fitness party-cum-battleground for fitness enthusiasts, with an incredible showing of 1650 participants. The field will also include enthusiastic HYROX lovers from 24 countries. All these athletes will converge tomorrow to test their mettle in this unique fitness challenge.

HYROX is a one-of-a-kind fitness race that combines the best of both worlds, challenging athletes with 8 gruelling 1 km runs alternating with 8 functional fitness workouts like SkiErg, Sled Push, Sled Pull, Burpee Broad Jumps, Rowing, Farmers Carry, Sandbag Lunges, and Wall Balls. It’s a true test of endurance, strength, and willpower.

PUMA India Ambassadors at HYROX Singapore - Paris Olympic medalists PR Sreejesh and Sarabjot Singh, along with MMA champion Ritu Phogat

“This is a monumental race for fitness in India. HYROX is more than just a race; it’s going to inspire and challenge individuals to embrace hybrid fitness encompassing both endurance and strength. In the last 2 years itself, over 5,00,000 people across the world have taken part in HYROX races. The larger number of participants at the Mumbai race are a celebration of this rapidly growing community of hybrid athletes who are embracing this sport of fitness racing,” said Deepak Raj, Country Head – HYROX India.

HYROX Mumbai will host people of varying fitness levels in a range of race categories – HYROX Singles, Doubles, Relay and HYROX Pro. At 78 years, Virendra Sood from Pune will be the oldest competitor at HYORX Mumbai tomorrow.

“The love for this race we’ve seen from the Indian fitness community is truly inspiring. We’re excited to open the HYROX India series with Mumbai. We believe HYROX will not only challenge people physically but also ignite a fire within, encouraging them to redefine their boundaries and achieve new levels of fitness,” says Moritz Fürste, Co-Founder of HYROX and retired field hockey Olympian added.

Sports brand PUMA is the official apparel and footwear partner for all HYROX races worldwide from 2024 to 2027. Under the multi-year deal, besides working closely with the HYROX team to build the sport in India, PUMA has also developed a full range of HYROX apparel and footwear. At the event tomorrow, participants and fans in the country can look forward to choosing from cutting-edge HYROX gear, designed for both performance and style.

The debut HYROX event in Mumbai will also witness PUMA athletes including Indian footballers Gurpreet Singh Sandhu, Suresh Singh Wangjam and Sahal Abdul Samad, national swimmer Srihari Nataraj, and track and field athlete Tejas Shirse as they test the new sport and challenge their individual fitness levels.

Commenting on the occasion, Karthik Balagopalan, Managing Director of PUMA India, said, “The ultimate sport of fitness racing is here, and PUMA is extremely excited to evolve India’s dynamic sporting ecosystem through our vital association with HYROX. For PUMA, sports is the centre of everything we do and community fitness experiences such as HYROX truly bring out the best in people. We will be backing athletes and enthusiasts with high-performance products designed exclusively to boost their speed, stability and endurance. As a leading sports brand, we continue to actively invest in the future of sport and we are confident that HYROX is going to be the next generation fitness experience for India.”

The HYROX fever doesn’t stop in Mumbai. Fitness enthusiasts in India can look forward to the upcoming HYROX Delhi race, promising another opportunity to be part of this global fitness phenomenon.

The excitement isn’t limited to the athletes, spectators too are welcome to be part of the electrifying atmosphere. Gates will open at 7:30 am and tickets are available for those who want to witness the fitness frenzy firsthand.

Centr and Concept2 are the official equipment partners, Red Bull the official energy partner and Myprotein the official nutrition partner of HYROX.