Tailwind AMC’s Alpha Edge PMS Sets Sail with Rs 50 Crore AUM

Mumbai, 24 March 2025: Tailwind Asset Management Company (Tailwind AMC), a specialist in model-driven investment strategies for high-net-worth individuals and family offices, has announced the launch of its flagship Alpha Edge Portfolio Management Service (PMS). This sophisticated investment solution, powered by proprietary quantitative models, debuts with Rs 50 crore in assets under management (AUM).

The launch of Alpha Edge PMS underscores Tailwind AMC’s commitment to innovation by integrating advanced technology with deep market expertise to generate consistent alpha for discerning investors.

“The strong initial response to our Alpha Edge PMS reflects investors’ growing preference for systematic, model-driven strategies that can deliver consistent returns,” said Vivek Goel, Founder and CIO of Tailwind AMC. “In today’s dynamic market, our systematic approach offers a compelling alternative to traditional bottom-up investment strategies.”

Alpha Edge PMS: Quantitative Excellence
The Alpha Edge PMS employs a sophisticated multi-layered investment approach:
• Strong Investment Pillars: Our core philosophy – Simple. Stable. Secure. aligns well with investors who are looking at sustainable growth over long term.
• Quantitative Factor Models: Proprietary algorithms analyze over 100 strategic, broad-based, and sectoral factors to identify investment avenues.
• Risk-Optimized Portfolio Construction: Focus on risk management to balance return potential with limiting downside in the long term.
• Continuous Model Evolution: Continuous learning capabilities allow strategies to adapt to changing market regimes

“Our Alpha Edge strategy has been extensively back-tested and has demonstrated resilience across diverse market environments,” added Goel. “Rather than pursuing high-risk, high-reward allocations, we prioritize systematic risk management to deliver sustained outperformance. The key to long-term success isn’t complexity—it’s structured excellence and measured wisdom. Our investment approach is designed to navigate markets while keeping investors’ financial security at the forefront.”

Investor-Centric Structure
Alpha Edge PMS upholds high standards of transparency and investor alignment. The performance-linked fee structure incorporates a high-water mark and sets the Nifty 50 TRI index as the hurdle rate, ensuring profit sharing only applies when returns exceed the benchmark.

GoSats Launches SIP to Facilitate Hassle-Free Digital Gold Purchases Across India

India, 24th March, 2025 – GoSats, an Indian asset-based rewards company, today launched an innovative Systematic Investment Plan (SIP) to streamline the digital gold investment process in India methodically. The SIP aligns closely with Indians’ emphasis on investing in Gold, helping GoSats users to adopt a streamlined way of investing in 24 Carat digital gold. The development comes on the back of the firm introducing GoSats AI, India’s first AI shopping companion to find the most economic deals to maximise rewards. Combining the two developments, the firm is aiming to transform the domestic asset-based rewards ecosystem, overcome the low entry barrier, increase engagement and user retention on its smartphone application and enhance its credibility.

Over 2 Crore Indians invest in digital gold in the country at present, undergoing a tedious process. The launch of this innovative SIP highlights GoSats’ long-term goal of aligning with customer requirements by enabling users to invest in 24 Carat digital gold for as little as INR 10 every day while mitigating the usual hassle associated with digital gold investments. The SIP offers instant liquidity prospects, helping users to sell their investments at any time — contributing to boosting the functionality of the investment plan.The plan will be made available with a special offer during launch, as one lucky user will receive 1 gram of digital gold given they begin their digital gold SIP with GoSats. The name of the winning user will be announced on April 2.

Mr. Mohammed Roshan Aslam, Co-founder & CEO of GoSats, shared the firm’s vision behind the launches, saying, “While Indians have historically been large investors of physical gold, the launch of digital gold has revolutionised the scope of investment for the country. At present, digital gold has become the preferred solution for millennials and GenZ investors, whose primary criteria behind investment is instant liquidity & low volatility. The introduction of this SIP enables users with this exact aspect, while also mitigating any circumstantial concerns and making micro investments a more lucrative option than ever before. Coupled with the GoSats AI, user benefits will go beyond receiving rewards, but establishing an innovative funnel for passive investments.”

Gold has emerged as one of the most viable investment options in recent years, however, affordability and accessibility remain key concerns for new investors. These aspects have made digital gold the preferred choice of GenZ earners in their 20s, whose investments prioritize good returns with reduced volatility. GoSats’ new SIP for digital gold addresses these challenges holistically, while also mitigating the scope of paying hidden charges, establishing a seamless and transparent digital gold investment ecosystem.

The preferential treatment of Indian GenZ customers on digital gold is further boosted by GoSats AI which helps customers in online shopping. Through GoSats AI, users can find the best deals and receive maximum rewards in digital gold and sats, offering a beneficial outlook to online spending. With GoSats AI’s passive investment aspects into digital gold and sats, the introduction of the SIP marks a new milestone for making alternative finance a reality in India.

Soulflower’s Heartwarming Instagram Reel Goes Viral, Highlighting a Purr-fect Work Culture

Mumbai, March: Soulflower, India’s first farm-to-face personal care brand, has taken social media by storm with a heart-warming Instagram Reel showcasing its unique workplace culture. The Reel featuring Juno, a rescued cat casually strolling across the conference room table during a meeting, completely unfazed by the on-going discussion has gone viral with over 6.3 million views, 71,000+ likes and counting, sparking a flood of job inquiries and resumes from pet lovers who want to work in such an environment. The post has captured the internet’s attention, not just for its clinically backed hair growth solutions but for its pet-friendly, cruelty-free ethos. Captioned, “Every day is CAT day at SOULFLOWER. What’s the secret sauce in our Hair Growth solutions? Every high-powered meeting is attended by cats. Are your office meetings as CATASTIC?”

The Reel has struck a chord with audiences across social media, especially animal lovers and corporate employees longing for a more compassionate and stress-free workplace. The company’s Mumbai headquarters is home to over 20 rescued cats and dogs, while it also feeds and cares for over 500 stray animals daily. As a 100% cruelty-free and PETA-approved brand, Soulflower ensures none of its products or ingredients are tested on animals, making it one of India’s most trusted natural personal care brands.

“We started Soulflower with a simple mission of being the voice of things that can’t speak, which include your hair, skin and animals. Clean beauty and cruelty-free are more than just words; they’re our daily commitments. About Juno’s viral fame? That’s just a glimpse of the magic we create when kindness meets creativity. After all, if our meetings are ‘CATastic’, imagine how magical our products are!” says Ms. Natasha Tuli, Co-Founder & CEO, Soulflower.

Mistral, AXISCADES’ Subsidiary, Debuts DCP1000 Module with Lattice CertusPro-NX FPGA for Enhanced Performance

21st March 2025, Bengaluru, India: Mistral Solutions Private Ltd, (Mistral) a subsidiary of AXISCADES Technologies Limited (AXISCADES), a chip to product company and a pioneer in Defense, Electronics, Semiconductor and Artificial Intelligent (ESAI) applications, today announced the launch of the DCP1000 Module, a compact and user-friendly Radar Data Capture and Playback Module designed for real-time mmWave Radar data streaming & Playback together. Based on the award-winning low power Lattice Nexus™ FPGA platform, the DCP1000 delivers high-speed, low-latency data capture with Gigabit Ethernet connectivity and HIL (Hardware-In-Loop) playback functionality. This state-of-the-art module is now available for early samples.

Revolutionizing Radar Data Capture

The DCP1000 module is designed to capture Raw ADC Data from various Texas Instruments’ mmWave radar modules over LVDS, enabling seamless real-time data processing. The module efficiently streams the converted data to a host PC via 1Gbps Ethernet, ensuring optimal performance for autonomous systems, industrial automation, and advanced sensing applications. Additionally, 8-bit DMM/Trace interface supports HIL playback, facilitating effective radar data processing, calibration, and testing workflows.

Key Features:

• LVDS interface for raw ADC data capture from TI radar sensors

• DMM/Trace interface for Radar data playback (HIL) & data Processing

• SPI and I2C serial interfaces for configuration and control

• QT-based GUI for Host PC to configure, capture, and visualize data

• DCP1000 Module seamlessly integrated with TI’s mmWave Studio for Raw Data capture and post-processing

• Module based on Lattice CertusPro™-NX FPGA with up to 100K logic cells

• 2GB LPDDR4 memory

• 1Gbps Ethernet with RJ45 port for high-speed data transfer

Optimized Software for Seamless Radar Processing

The DCP1000 module comes with a comprehensive software suite, including a QT-based Host PC application for configuring, capturing, and visualizing radar data. The module supports firmware upgrades, advanced signal processing, and real-time visualization to enhance the radar development experience.

“The DCP1000 is a game-changer for mmWave Radar system developers, redefining Radar data processing with cutting-edge technology, high-speed streaming & Playback. With real-time data capture, playback, and seamless integration with TI’s mmWave Radar platforms, it significantly accelerates the development and validation of Radar-based applications said Muralikrishnan D, CEO Mistral Solutions. “At Mistral, innovation drives us, and this product signifies our deep expertise in Radar technologies and strategic partnerships with Lattice Semiconductor and Texas Instruments,” he added.

“At Lattice, we are dedicated to driving innovation in industrial automation through our advanced low power FPGA solutions with best-in-class connectivity features,” said Jerry Xu, President of APAC at Lattice Semiconductor. “We look forward to our collaboration with Mistral Solutions enhancing real-time radar data processing and seamless module integration, accelerating innovation for our customers.”

T-Brick: The Super Premium and Sustainable Facade Solution that’s Revolutionizing Indian Architecture by Wienerberger

Bengaluru, Karnataka March 24 2025: wienerberger India, a leading provider of green building materials has recently launched T-Brick, a façade tile system that redefines the future of modern brick architecture with a perfect blend of aesthetics and functionality.

T-Brick Façade Tiles combine robust design, rich textures, with advanced dry cladding system to create a premium and sustainable brick architecture. With an extensive range of colors & finishes, architects and façade consultants can create visually stunning and impressive structures.

“T-Brick is a game-changer in the façade tiles industry,” said Mr. Monnanda Appaiah, Managing Director, wienerberger India. “Its unique blend of aesthetics, functionality, and sustainability makes it the perfect choice for premium and sustainable architecture.”

T-Brick’s innovative design provides a faster, cleaner, and more secure installation process, saving time and money for builders and developers. Its unmatched durability and weather resistance ensure that buildings adorned with T-Brick tiles retain their elegance for decades.

Key Features of T-Brick:

– Unique and sleek design with extensive range of finishes and colours

– Advanced dry cladding technology for faster, cleaner, and more secure installation

– Unmatched durability and weather resistance for long-lasting elegance

– Sustainable and eco-friendly, integrating seamlessly with green building practices

– Special designed installation board makes the system unique

– Ideal for premium projects, T-Brick can be used in few, exclusive places

“We are committed to providing sustainable and innovative building solutions,” added Mr. Appaiah. “T-Brick is a testament to our dedication to excellence and our passion for revolutionizing the facade industry.”

With T-Brick, wienerberger India aims to revolutionize the façade architecture industry with a luxurious and sustainable building solution. The company’s commitment to innovation, sustainability, and excellence makes T-Brick an ideal choice for architects, builders, and developers seeking to create iconic and eco-friendly structures.

Pioneering a New Era of Entrepreneurship and Holistic Counseling for Students

In today’s dynamic world, students often grapple with career choices and personal challenges, searching for the right guidance to shape their futures. Estrange Aurora is a transformative platform dedicated to fostering entrepreneurship and providing counseling services tailored to the needs of students and young professionals.

Entrepreneurship: Nurturing Young Visionaries

Estrange Aurora specializes in guiding students through the ideation phase of entrepreneurship, seamlessly integrating business training into their academic journey. This program is designed to establish entrepreneurship as a viable career path, equipping students with the skills and mindset necessary to become successful business leaders—all while they continue their regular studies.

Every student possesses unique talents. Take, for instance, a fresher’s party at a college. The event’s success often depends on a handful of students who showcase leadership, organizational skills, communication abilities, and coordination expertise. These students already exhibit entrepreneurial traits. With the right guidance, they can recognize their potential and develop sustainable business ideas. Estrange Aurora provides them with expert mentorship, ensuring that their entrepreneurial journey is not only inspiring but also market-sustainable—just like Tata Salt, which has established itself as a necessity in every household.

Beyond theoretical knowledge, the program offers continuous support, empowering students to create job opportunities and contribute to the economy. By nurturing innovation and self-reliance, Estrange Aurora is playing a pivotal role in reducing unemployment and driving economic growth.

Comprehensive Counseling: A Safe Space for Every Concern

Alongside entrepreneurship, Estrange Aurora offers a robust counseling service catering to students and young professionals. The platform provides guidance on a wide array of concerns, ranging from academic dilemmas—such as choosing the right subjects in 11th grade or exploring career opportunities in geography and civics—to workplace challenges, job politics, and job sustainability.

However, counseling isn’t limited to academics and careers. Estrange Aurora recognizes the need for holistic support, addressing personal issues related to mental health, emotional well-being, family dynamics, friendships, menstruation, intimacy, and more. Students can share their concerns in complete confidentiality through audio, video, or written submissions in any language.

To ensure the highest quality of assistance, Estrange Aurora collaborates with a network of global experts, connecting students with the most suitable professionals at a nominal cost. This initiative bridges the gap between students and trusted specialists, offering a private and accessible support system.

By fostering entrepreneurship and offering expert counseling, Estrange Aurora is empowering the youth to take charge of their futures with confidence. Through innovation, mentorship, and unwavering support, it is not only shaping individual success stories but also contributing to a more self-reliant and empowered society.

Reliance Retail Launches 51st GAP Store in Surat, Strengthening Brand Footprint

21st March 2025 – Surat, India – Reliance Retail has proudly opened its newest Gap store in India at Avadh Kontina, VIP Road, Surat, continuing its successful partnership with the iconic American brand since 2022. This new store marks another significant step in bringing Gap’s renowned American style and high-quality products to more customers across India.

Located in the heart of Surat on VIP Road, the new Gap store offers a wide range of modern essentials, including stylish denim, comfortable khakis, and logo products for the entire family. Additionally, the store introduces an innovative, tech-enabled shopping experience with the “Endless Aisle” feature, allowing customers to seamlessly browse and shop an expanded product selection.

The launch of this store underscores Gap’s commitment to providing customers in India with its timeless American style while embracing modern retail technologies to enhance the shopping experience.

Customers can visit the new Gap store in Surat or connect with Gap India on Instagram and Facebook @gapindia to stay updated on the latest collections.

Godrej Jersey to Strengthen Market Presence with FY26 3×3 Growth Strategy

Chandigarh, March 24, 2025 – Godrej Jersey, a leader in the dairy industry down South, today unveiled its bold 3×3 Leapfrog Strategy for FY26. This forward-thinking initiative aims to expand the company’s product range, drive higher market penetration, and enhance consumer experience through continuous innovation. By focusing on three core products—Badam Milk, Paneer, and Curd—Godrej Jersey is positioning itself to become a dominant force in the dairy value-added portfolio.

The three primary objectives of the strategy are:

· Increase Household Penetration: Growing trials for our “value-added product” portfolio in Andhra Telangana (APT)

· Market Expansion: Boosting the reach of Badam Milk and Paneer across regional markets in Andhra Telangana (APT)

· Product Innovation: Prioritizing continuous innovation, particularly in value-added products (VAP), to meet evolving consumer preferences.

Bhupendra Suri, CEO of Godrej Jersey, shared, “As we look towards FY26, our growth strategy is anchored in the sunrise categories. The 3×3 Leapfrog Strategy will enable us to accelerate market expansion, enhance our consumer offerings, and drive sustainable growth through continuous innovation, strategic investments, and targeted partnerships. Additionally, we aim to significantly increase our market share by expanding our value-added products (VAP) portfolio, reinforcing our leadership in the southern dairy market. With these strategies in place, Godrej Jersey is poised to achieve a milestone of INR 1,000 Cr in topline revenue in Telangana within the next two years, fuelled by our market penetration, product innovations, and deepened consumer engagement.”

The brand is also set to enhance its marketing investments, incorporating next-generation marketing strategies to accelerate growth. This includes leveraging high-profile celebrity endorsements, with renowned actor Rana Daggubati for Badam Milk and celebrated chef Teja of Vismai Foods for Paneer portfolio, to amplify Godrej Jersey’s market presence and reinforce brand recall across key consumer segments.

Godrej Jersey is revolutionizing the packaged paneer market with its new product packaging, offering an unmatched combination of exceptional texture and rich taste. Designed to stay super soft and intact during cooking, the product addresses one of the most common concerns among South India consumers – How to cook tasty paneer dishes. A single-use 200 gms convenience package features a QR code that provides access to various tempting, easy to cook paneer recipes by chef Teja.

The company is investing heavily in research and development to launch new product innovations, with a sharp focus on consumer needs. With an expected 50% increase in Research and Development spend in FY26, Godrej Jersey is set to launch new, innovative products that will enhance its offerings, strengthen its market leadership, and improve consumer experiences.

Shantanu Raj, Head of Marketing at Godrej Jersey, shared, “Today’s consumer landscape is more dynamic than ever, and staying ahead means staying tuned to their evolving preferences. Our focus on value-added products is to recruit more households and drive market expansion with a commitment to delivering convenience, taste, and innovations. To support this, we’re dialing up advertising and communications in Andhra Telangana (APT) and expanding our distribution network to 20,000 outlets within Telangana the next year, to increase both awareness and trials. Additionally, Godrej Jersey Badam Milk is on track to become an INR 100 Cr brand in the next 2 years. We are strengthening our presence across multiple channels, including quick commerce and modern trade. By integrating data-driven insights with a consumer-first approach, we aim to deepen engagement, boost availability, and ensure Godrej Jersey remains a trusted choice in South India.”

The brand aims to expand the presence of Godrej Jersey Curd in the highly competitive dairy segment. Known for its premium consistency and home-like quality, Godrej Jersey Curd offers a rich, thick and creamy texture that closely resembles homemade curd, making it a go-to choice for consumers seeking authenticity. Made with pure, fresh milk, it remains thick and intact without any water separation—key indicators of superior quality. Consumer insights from Andhra Telangana (APT) further emphasize the strong preference for thick curd, positioning Godrej Jersey Curd as an ideal addition to enhance every meal.

Water Conservation Initiatives by Akshayakalpa Organic

By-Mr. Shashi Kumar, CEO and Co-Founder, Akshayakalpa Organic

Water conservation at Akshayakalpa Organic isn’t a practice—it’s a lifestyle. We approach water management holistically, beginning with trench and bund construction to harvest and hold rainwater and minimize soil erosion. Our five man-made farm ponds, with an aggregate capacity of 25 lakh liters, are important reservoirs for holding surplus rainwater and are a big contributor to recharging groundwater. We have also established wells and rooftop rainwater collection systems throughout our dairy farms to provide water round the year to our crops.

Effective irrigation is also a major priority. In arid regions, we employ drip irrigation to manage water supply carefully, nourishing our vegetable beds without wastage. Our Effluent Treatment Plants (ETPs) and rainwater harvesting systems are important in ensuring a sustainable water cycle.

We also believe in working with nature. We plant trees along our bunds annually to support groundwater recharge. Rather than depending on monoculture crops such as arecanut and sugarcane, we diversify our fields and follow innovative farming methods like aerobic composting and the System of Rice Intensification (SRI) for paddy cultivation. Our methods that utilize biochar, slurry, and aerobic compost in soil care, and incorporating dairy farming to regulate the water cycle all help lower virtual water use. All this has resulted in a drastic lowering of Akshayakalpa Organic’s virtual water footprint for the production of a kilo of mixed vegetables that normally stands at 150-180 liters, far below India’s national average of 220-300 liters.

Additionally, these rainwater conservation systems, implemented at our model farms in Tiptur, Pooriyampakkam, and Shadnagar, have been successfully replicated across all our farmer farms. This ensures that every Akshayakalpa farmer follows sustainable water management as an integral part of organic farming practices.