20, May 2025
Cashify Teams Up with Gaurav Kapoor to Launch ‘Cashify Lie Hard’: A Comedy Show That Makes You Guess the Truth

India, 20th May 2025: Cashify, India’s leading recommerce brand, has partnered with stand-up artist Gaurav Kapoor to present a new comedy game show called Cashify presents ‘Lie Hard’. It will be an 8-episode comedy series where hilarious storytelling meets audience sleuthing. With a rotating cast of comedy heavyweights like Anubhav Bassi, Harsh Gujral, Gaurav Gupta, Ravi Gupta, Gurleen Pannu and more, the series promises unexpected twists, straight-faced lies, and sharp, unscripted laughs.

This innovative format puts comedians in the spotlight with two rounds and a winner’s finale. In each round, they share a few personal stories. Only one is true, and the rest are total bluffs. The challenge? Make every story sound real. Fellow comics try to guess the truth, and the audience votes live. Then comes the twist: the Cashify Round, where the audience doesn’t just judge, they win real cash.

lie hard

Now streaming on Gaurav Kapoor’s YouTube channel, Lie Hard brings a fresh format of comedy that blurs the line between storytelling and game show, with new episodes dropping every two weeks.

Adding his perspective, Nakul Kumar, Co-founder & CMO, Cashify, said, “We’ve always loved doing things a little differently, and Lie Hard is exactly that. Just as Cashify is redefining how people sell their old phones—making it smarter, simpler, and more sustainable—this show brings a fresh and clever twist to comedy. It’s not just about entertainment, it’s about authenticity and creativity, which perfectly captures the spirit of our brand. Partnering with Gaurav and the killer lineup of comics felt like the perfect way to connect with our audiences while keeping our storytelling game strong.”

This collaboration is a strategic move by Cashify to deepen brand awareness and build top-of-mind recall across India. Gaurav Kapoor’s cross-generational appeal, reaching audiences aged 18 to 40, makes him a natural fit, aligning with Cashify’s mission to democratize tech ownership and reshape perceptions around pre-owned smartphones.

Lie Hard also signals a broader evolution in the brand’s marketing approach. From conventional campaigns to high-impact storytelling that builds emotional connection. It taps into the wit, originality, and creativity that not only define the show, but also mirror the values at the heart of Cashify’s recommerce journey.

Speaking about the collaboration, Gaurav Kapoor said, “I’ve always wanted to do something this wild, and Lie Hard nails it. It’s fun, clever, and keeps you guessing all the time. Smart stories, sharper comics, and the thrill of not knowing what’s true keep you hooked. Teaming up with Cashify made it even better. They got the vibe, backed the madness, and gave us the creative freedom to have fun with it. I’m sure people are going to love it.

All of the above is an absolute lie. I just thought about how I can run my YouTube channel with other people’s content. Cashify gave me a good deal and here we are with Lie Hard.”

20, May 2025
Thales Report: 70% in India Cite AI Ecosystem as Top GenAI Security Risk

Thales today announced the release of the 2025 Thales Data Threat Report, its annual report on the latest data security threats, trends, and emerging topics based on a survey conducted by S&P Global Market Intelligence 451 Research of more than 3,100 IT and security professionals in 20 countries across 15 industries. This year’s report found that nearly 70% of organisations in India view the fast-moving ecosystem as the most concerning GenAI security risk, followed by lack of integrity (66%) and trustworthiness (55%).

The 2025 Thales Data Threat Report results reveal a major focus on the transformative impact of AI, especially GenAI, which relies heavily on high-quality, sensitive data for functions like training, inference, and content generation. As agentic AI emerges, ensuring data quality becomes even more critical for enabling sound decision-making and actions by AI systems. Many organisations across the world are already adopting GenAI, with a third of respondents indicating it is either being integrated or is actively transforming their operations.

Organisations Embrace GenAI, Taking on Greater Security Risks Amid Rapid Adoption

As GenAI introduces complex data security challenges and offers strategic opportunities to strengthen defences, its growing integration marks a shift among organisations from experimentation to more mature, operational deployment. While most respondents said rapid adoption of GenAI is their top security concern, respondents in the more advanced stages of AI adoption aren’t waiting to fully secure their systems or optimise their tech stacks before forging ahead. Because the drive to achieve rapid transformation often outweighs efforts to strengthen organisational readiness, these organisations may be inadvertently creating their own biggest security vulnerabilities.

“The fast-evolving GenAI landscape is pressuring enterprises to move quickly, sometimes at the cost of caution, as they race to stay ahead of the adoption curve,” Eric Hanselman, Chief Analyst at S&P Global Market Intelligence 451 Research, said. “Many enterprises are deploying GenAI faster than they can fully understand their application architectures, compounded by the rapid spread of SaaS tools embedding GenAI capabilities, adding layers of complexity and risk.”

In India, 72% of respondents report investing in GenAI-specific security tools, with 16% using newly allocated budget. Globally, those prioritising AI security are diversifying their approaches: over two-thirds have acquired tools from their cloud providers, three in five are leveraging established security vendors, and nearly half are turning to new or emerging startups. Notably, security for generative AI has quickly risen as a top spending priority, securing the second spot in ranked-choice voting, just behind cloud security. This shift underscores the growing recognition of AI-driven risks and the need for specialised defences to mitigate them.

Data Breaches Show Modest Decline, Though Threats Remain Elevated

While data breaches remain a significant concern, their frequency has slightly decreased over the past few years. In 2021, 56% of surveyed enterprises across the world reported experiencing a breach, but that figure has dropped to 45% in 2025. Additionally, the percentage of respondents reporting a breach within the last 12 months has fallen from 23% in 2021 to just 14% in 2025. In India, 11% of respondents reported experiencing a data breach recently.

Globally, malware continues to lead as the most prevalent threat, maintaining its top position since 2021. Phishing climbed to second place, overtaking ransomware, which now ranks third. When it comes to the most concerning threat actors, external sources dominate—hacktivists hold the top spot, followed by nation-state actors. Human error, while still significant, has dropped to third, down one position from the previous year.

Vendors Pressed on Post-Quantum Readiness as Encryption Strategies Are Reassessed

The 2025 Thales Data Threat Report reveals that most organisations are increasingly concerned about quantum-related security risks. The top threat, cited by 68% of respondents in India, is future encryption compromise—the risk that quantum computers could eventually break current or future encryption algorithms, exposing data once considered secure. Close behind, 56% identified key distribution vulnerabilities, where quantum advancements could undermine the secure exchange of encryption keys. Additionally, 58% highlighted the “harvest now, decrypt later” (HNDL) threat, where encrypted data intercepted today could be decrypted in the future. In response, 55% of organisations in India are prototyping or evaluating post-quantum cryptography (PQC) solutions, and 49% are assessing their encryption strategies. Only 40% are placing their trust in telecom or cloud providers to manage the transition.

“The clock is ticking on post-quantum readiness. It’s encouraging that three out of five organisations are already prototyping new ciphers, but deployment timelines are tight and falling behind could leave critical data exposed,” Todd Moore, Global Vice President, Data Security Products at Thales, said. “Even with clear timelines for transitioning to PQC algorithms, the pace of encryption change has been slower than expected due to a mix of legacy systems, complexity, and the challenge of balancing innovation with security.”

While this year’s survey results indicate improvements in security posture, much more is needed to elevate operational data security to fully support the capabilities of emerging technologies such as GenAI and to pave the way for future innovations.

20, May 2025
Bansal Wire Q4 FY25 net profit surges 36% to Rs 331 Mn

20th May, 2025, Mumbai:

Bansal Wire Industries Limited, country’s largest stainless steel wire manufacturing company and second largest steel wire manufacturing company by volume, reported 36 % year-on-year jump in net profit to ₹ 331 Mn for the fourth quarter ended March 31, 2025. The Company’s revenue for Q4 FY25 rose 33 % YoY to ₹ 9,402 Mn; while EBITDA grew to ₹ 747 Mn, up 59 % YoY.

For the full year ended March 31, 2025, the Company’s net profit was at ₹ 1,464 Mn, up 95 % YoY. Revenue for the period stood at ₹ 35,072 Mn, growing 42 % YoY; while EBITDA rose 86 % to ₹ 2,782 Mn.

The Company has announced approx. ₹6,000 million investment in a greenfield project in Sanand, Gujarat, comprising capacity of approx. 1.8 lakh-tonne induction-based steel plant and a 60,000-tonne low-carbon and stainless steel wire facility. With 42 acres of land acquired near Tata Nagar Manufacturing plant for ₹800 – ₹900 million, the project is expected to be completed by September 2027. This initiative will support backward integration by importing steel scrap for steel production to support wire manufacturing.

Consolidated Q4 & FY25 Financial Highlights (₹ in Mn)

Particulars Q4 FY25 Q4 FY24 % YoY FY25 FY24 % YoY
Revenue 9,401.9 7,086.2 32.7 % 35,071.7 24,660.3 42.2 %
EBITDA* 747.3 470.0 59.0 % 2,782.1 1492.6 86.4 %
EBITDA Margin (%) 7.9 % 6.6 % 130 bps 7.9 % 6.0 % 190 bps
PAT 331.2 244.1 35.7 % 1,463.6 752.4 94.5 %
PAT Margin (%) 3.5 % 3.4 % 10 bps 4.2 % 3.1 % 110 bps

Commenting on the performance, Mr. Pranav Bansal, MD & CEO, Bansal Wire Industries Limited said, We stand at an exciting milestone, poised to unlock the next phase of growth and opportunity. The past year has been truly transformative — marked by a successful IPO and the commissioning of our new, state-of-the-art plant dedicated to value-added products. These milestones have laid a strong foundation and created a robust launchpad for the journey ahead. The consolidation of all our businesses under a single brand has not only sharpened our strategic focus but also significantly strengthened our leadership position in the Indian steel wire industry.

 Today, the company operates through five manufacturing facilities with a combined installed capacity of 560kt. The recently commissioned 300kt expansion at our Dadri plant is progressing well through its ramp-up phase, and an additional 120kt is expected to come on stream by the first half of FY26. Our emphasis remains firmly on enhancing the share of value-added products, even as we continue to capture market share and solidify our position higher up the value chain in a highly fragmented industry landscape.

 We are pushing boundaries, embracing new opportunities, and shaping an exciting future. We look forward to all that we will accomplish together.”

The Company recently unveiled its largest cutting-edge facility in Dadri, envisioned as one of the most advanced and sustainable wire manufacturing units in the country. With a current production capacity of 3 lakh MTPA, the facility is poised to scale up to 4.2 lakh MTPA by H1 FY26. BWIL’s total infrastructure is capable of supporting up to 6.80 Lakh MTPA.

20, May 2025
58 Students from Cyient-Adopted Schools Achieve Ranks in SSC Public Examinations

Hyderabad, India, May 20, 2025: In a proud moment for Cyient Foundation, 58 students from Cyient-adopted Government Schools scored over 500 marks in the recent SSC Public Examinations, placing them among the top 100 performers across Hyderabad, Ranga Reddy, and Medchal Districts.

 This achievement highlights the transformative impact of Cyient Foundation’s long-standing commitment to education. The Foundation currently supports 33 government schools across India—22 of them in Telangana—positively influencing the lives of over 20,000 children annually through holistic support in academics, infrastructure, nutrition, and sanitation.

dr reddy

 To recognize these students’ outstanding performance, Dr. BVR Mohan Reddy, Founder Chairman of Cyient, facilitated the students, and heartfelt appreciation was extended to the dedicated teachers who made this success possible.

 During the event, Dr. Reddy personally engaged with the students, encouraging them to pursue higher academic goals and dream big. School headmasters credited Cyient Foundation’s consistent support for contributing to improved pass rates and academic excellence.

 “These young achievers are a powerful reminder of what becomes possible when opportunity aligns with determination. At Cyient Foundation, we are dedicated to providing children with the tools, support, and environment they need to succeed. This success is a result of the collective efforts of students, educators, our partners, and our committed CSR team. We take pride in contributing to nation-building through impactful and purposeful CSR initiatives,” Dr. Reddy said.

 The celebration brought together students, parents, teachers, and volunteers in a moment of shared pride and inspiration—a reflection of Cyient Foundation’s unwavering mission to enable social progress through education.

20, May 2025
Consistent Infosystems Launches Consumer-Facing Portal, Expands Reach Beyond B2B

New Delhi, May 20, 2025: Consistent, a trusted leader in the IT Hardware, Storage, Print Consumables and Security & Surveillance, has announced the launch of its new direct-to-consumer (B2C) sales portal. The platform has been developed to make it easier for customers to explore and buy a wide range of tech products, right from the comfort of their homes.

Over the years, Consistent has built its presence through a strong distribution network. With this step into direct online sales, the company is now aiming to serve individuals and small businesses more efficiently by offering a simple and secure way to access its latest offerings.

“We’ve always believed in keeping things simple and reliable for our customers,” said Yogesh Agrawal, CMD and Co-Founder of Consistent. “This new portal reflects that approach. It’s not just about selling products—it’s about offering people dependable tools that support their everyday tech needs.”

Key Features of the B2C Sales Portal:

  • Wider Product Access: Customers can browse through a full range of IT products including print consumables, gaming gear, networking equipment, and modern surveillance solutions.
  • Straightforward Experience: The website is designed for easy navigation, helping users quickly find what they need without unnecessary complexity.
  • Data Safety First: Transactions and personal information are protected by standard security protocols, giving users peace of mind while shopping.
  • Customer Support That Listens: From pre-purchase advice to post-sale help, the support team is ready to assist every step of the way.
  • Timely Deliveries: Products are shipped promptly, with a focus on safe and efficient logistics.

 With the growing demand for reliable tech solutions at home and in small offices, Consistent’s new online platform makes it easier for consumers to access quality products directly, without relying solely on retail channels. This move also reflects the company’s broader vision of adapting to the changing ways in which customers prefer to shop.

The B2C sales portal is now live, offering a curated mix of performance-driven products backed by Consistent’s trusted service.

20, May 2025
La Pink Marks Milestone with Meaning, Partners with Earth Saviours for a Heartfelt 2nd Anniversary

India, 20th May, 2025: La Pink, India’s first 100% microplastic-free formulation beauty brand, commemorates its 2nd anniversary with a heartfelt initiative in collaboration with The Earth Saviours Foundation, a renowned Gurugram-based NGO known for its work with the elderly, abandoned, and differently-abled individuals. This milestone celebration underscores La Pink’s commitment of keeping community first, fostering meaningful connections and celebrating beauty that’s clean, pure and natural.

La Pink 1

To celebrate this special milestone, La Pink team spent the day at The Earth Saviours Foundation, creating memories that truly mattered. They shared warm meals with 200 residents, cut a cake that symbolized not just two years of growth, but two years of purpose, and most importantly connected heart to heart. The air was filled with laughter, stories, and genuine joy as the team sat with residents, listened to their journeys, and shared their own. It wasn’t just an event, it was a celebration of togetherness, compassion, and the beauty of giving back.

Nitin Jain, Founder of La Pink, said, “La Pink was founded on a simple yet powerful belief: that beauty should never compromise on purity, purpose, or accessibility. As we celebrate two transformative years, this milestone is more than a marker of growth, it’s a heartfelt reaffirmation of the values that guide us. Spending time with the residents of The Earth Saviours Foundation was a deeply humbling experience, reminding us that true beauty lies not in appearances, but in compassion, connection, and the joy of giving back.”

“La Pink is redefining what it means to be a beauty brand in today’s world where purpose stands shoulder to shoulder with product. Marking the second anniversary with a gesture rooted in compassion and dignity reflects the soul of the brand. It’s not just about what we apply to our skin, but what we stand for. I’m proud to represent a brand that is leading this evolution with integrity, heart, and vision.,” said Parineeti Chopra, Brand Ambassador for La Pink.

As La Pink marks its second anniversary, the brand continues to reestablish the landscape of 100% microplastic free formulation beauty in India, where science meets nature, and every formulation is guided by purpose. The celebration with Earth Saviours Foundation wasn’t just a moment of joy, but a reflection of La Pink’s enduring philosophy that true beauty lies in conscious innovation, heartfelt connections, and the intent to create impact beyond the bottle.

20, May 2025
Humidity Proof Glam: Achieve a Fresh Look with Max Factor Summer Essentials

Max Factor Miracle Prep Primer

Max Factor Miracle Prep 3 in 1 Beauty Protect Primer SPF30 PA+++ primes skin and helps set foundation. It features a technology that helps to preserve a bright, youthful complexion and protect skin against 3 key environmental aggressors, pollution, UVA/UVB and blue light. Max Factor Miracle Prep Beauty Protect Primer is formulated with SPF30 PA+++, with brightening ginseng complex and anti-pollution ginkgo biloba complex so your complexion appears perfected and beautified.

Max Factor Facefinity Compact Foundation

When the heat is on, flawless skin shouldn’t sweat. Say hello to Max Factor Facefinity Compact Foundation, your ultimate summer saviour for a mattified, long lasting look with SPF 20 formula. This formula is weightless on the skin and gives you a medium coverage. This is a vegan, paraben & fragrance free product.

Max Factor Lasting Performance Setting Spray

Lock down your go-to summer makeup looks with the Max Factor Lasting Performance Setting Spray your secret weapon for beating the heat and keeping your glam intact. Whether it’s your foundation, blush, or bronzer, this lightweight spritz ensures your makeup stays put for up to 8 hours, even in the sweltering sun. Infused with cooling cucumber extract, it’s like a refreshing drink for your skin delivering a surge of hydration while controlling shine. Perfect for hot days when your skin needs a quick pick-me-up, this setting spray revives dull, tired complexions in just one effortless mist. Fresh, flawless, and summer ready all day long.

20, May 2025
OFFIX Launches First Flagship Luxury Co-Office Space in Hyderabad

Hyderabad: 20th May, 2025: In a bold move set to reshape India’s flexible office sector, OFFIX, a premium co-working brand for the modern professional, has launched its first flagship location at Commerzone Raidurg, the heart of Hyderabad’s commercial hub. Positioned on the 12th floor with sweeping views of Durgam Cheruvu Lake, this luxury workspace blends global design standards with local ambition.

Conceptualised as “a luxury workspace as impressive as your work,” OFFIX offers a seamless blend of elegance, functionality, and hospitality-led service. With over 100 sq. ft. per user—more than double the Indian industry average— OFFIX sets a new benchmark in workspace quality.

Devanshika Bajpai and Manvika Gopathi, Co-Founders, OFFIX

Led by a team with deep experience across the UK, Europe, and India, OFFIX brings international-grade office solutions to India’s evolving professional landscape. The brand’s offerings include:

  • Private executive suites with individual access control and dedicated high-speed internet.
  • Dedicated relationship managers for personalized onboarding and daily support.
  • A fully integrated mobile app for seamless access, booking, and services.
  • An exclusive in-house artisan café partnership with Brewtiful Coffee for gourmet food and beverages.

 A collaborative lounge and balcony deck designed for events, networking, and lifestyle integration.

The Hyderabad launch comes amid a surge in demand for premium, flexible office spaces. In Q1 2025, Hyderabad recorded 1.82 million sq. ft. of net office absorption, nearly double that of Q1 2024. Flexible workspace demand grew by 67% year-on-year, making OFFIX’s timing ideal.

Backed by the Symbyont Group, a legacy conglomerate in real estate, manufacturing, and managed offices, OFFIX is planning further expansion with locations in Bangalore, Chennai, Mumbai, Pune, and an international launch later this year—poised to become the first Made in India coworking brand to go global.

With flexible memberships, hospitality-grade services, and a deep focus on user experience, OFFIX is where luxury meets productivity—built for those who expect more from where they work.

According to Co-Founders, Devanshika Bajpai and Manvika Gopathi, OFFIX “We have reimagined what a workspace can be—where design, service, and technology come together to support how modern professionals truly want to work. This isn’t just about desks and Wi-Fi; it’s about creating an environment that reflects ambition, encourages focus, and delivers comfort at every touchpoint. We believe your workspace should be as impressive and dynamic as the work you do.”

20, May 2025
OFFIX Launches First Flagship Luxury Co-Office Space in Hyderabad

Hyderabad: 20th May, 2025: In a bold move set to reshape India’s flexible office sector, OFFIX, a premium co-working brand for the modern professional, has launched its first flagship location at Commerzone Raidurg, the heart of Hyderabad’s commercial hub. Positioned on the 12th floor with sweeping views of Durgam Cheruvu Lake, this luxury workspace blends global design standards with local ambition.

Conceptualised as “a luxury workspace as impressive as your work,” OFFIX offers a seamless blend of elegance, functionality, and hospitality-led service. With over 100 sq. ft. per user—more than double the Indian industry average— OFFIX sets a new benchmark in workspace quality.

Devanshika Bajpai and Manvika Gopathi, Co-Founders, OFFIX

Led by a team with deep experience across the UK, Europe, and India, OFFIX brings international-grade office solutions to India’s evolving professional landscape. The brand’s offerings include:

  • Private executive suites with individual access control and dedicated high-speed internet.
  • Dedicated relationship managers for personalized onboarding and daily support.
  • A fully integrated mobile app for seamless access, booking, and services.
  • An exclusive in-house artisan café partnership with Brewtiful Coffee for gourmet food and beverages.

 A collaborative lounge and balcony deck designed for events, networking, and lifestyle integration.

The Hyderabad launch comes amid a surge in demand for premium, flexible office spaces. In Q1 2025, Hyderabad recorded 1.82 million sq. ft. of net office absorption, nearly double that of Q1 2024. Flexible workspace demand grew by 67% year-on-year, making OFFIX’s timing ideal.

Backed by the Symbyont Group, a legacy conglomerate in real estate, manufacturing, and managed offices, OFFIX is planning further expansion with locations in Bangalore, Chennai, Mumbai, Pune, and an international launch later this year—poised to become the first Made in India coworking brand to go global.

With flexible memberships, hospitality-grade services, and a deep focus on user experience, OFFIX is where luxury meets productivity—built for those who expect more from where they work.

According to Co-Founders, Devanshika Bajpai and Manvika Gopathi, OFFIX “We have reimagined what a workspace can be—where design, service, and technology come together to support how modern professionals truly want to work. This isn’t just about desks and Wi-Fi; it’s about creating an environment that reflects ambition, encourages focus, and delivers comfort at every touchpoint. We believe your workspace should be as impressive and dynamic as the work you do.”

20, May 2025
Indian Music Experience Museum Organises ‘Rhythm & Poetry’: A Rap Writing Masterclass with Gubbi

Bangalore 20th May, 2025: Discover the art of rap from the ground up in a unique masterclass organised by the Indian Music Experience Museum. Titled “Rhythm and Poetry”, the session is led by Gubbi—a multilingual rapper and one of Bengaluru’s pioneering voices in hip-hop. Explore the step-by-step process of building a rap song—from rhythm and structure to lyrical flow—guided by Gubbi, who performs in Kannada, English, Hindi, and German, and is known for his powerful blend of social commentary and sharp wordplay.

gubbi

Whether you’re a music lover, aspiring rapper, or just curious about the creative process behind the mic, this hands-on session is a great opportunity to explore the fundamentals of rap writing and performance.