Aromahpure Achieves 1 Million Customer Benchmark, Reinforcing Leadership in Ambient Fragrance

In a competitive market where fragrance is perceived as a luxury that comes with a hefty price tag, Aromahpure has raised the bar by showing that premium fragrances can be both high-quality and affordable. In just two years since its debut in 2022, Aromahpure has earned the trust and admiration of over one million customers, securing a stronghold in India’s fragrance industry. The brand has successfully bridged the gap by offering an array of home and car fragrances that combine style, functionality, and affordability. The brand currently offers 60+ products across both categories, from soothing fragrance oils, candles, and diffusers for the home to a wide selection of car fragrances, including best-selling products like hanging pods, flakes, and Hunny Bunny, meeting diverse customer needs.

 Speaking about the milestone, Akshit Mittal, Founder and Director of Aromahpure, shared a few words, stating, “Our journey started with a simple yet powerful belief – fragrance is not a luxury, but an essential part of everyday life. With our “Khushboo Zaroori Hai” campaign, we’ve aimed to showcase the power of fragrance to influence emotions and transform the ambiance of any space. Reaching 1 million satisfied customers validates our mission, and we’re excited to expand the positive impact of fragrance for more people.”

 Aromahpure has achieved remarkable success thanks to its wide variety of products at affordable prices and its unwavering dedication to formulating long-lasting, safe fragrances. Its IFRA-compliant formulations are a testament to the brand’s commitment to safety, ensuring each product is safe for all. By focusing on both quality and affordability, Aromahpure has built a loyal and expanding customer base across India.

 The brand’s online success has been a key driver of its rapid growth, and it is now eager to reach even more customers through a wider range of channels. Currently, Aromahpure sells its products across multiple e-commerce platforms, including its website, Amazon, Flipkart, and Myntra, as well as quick-commerce platforms like Zepto and Swiggy Instamart.

 While online sales have been a cornerstone of Aromahpure’s growth, the brand’s expansion isn’t limited to the digital world. Aromahpure has also ventured into brick-and-mortar retail, with select car dealerships in the Delhi NCR region. With these efforts, Aromahpure is set to become a well-established omnichannel brand, seamlessly blending online and offline experiences for its customers.

 Aromahpure’s growth story is an inspiring one, with a clear vision for the future. By remaining dedicated to offering high-quality, long-lasting products at accessible prices, the brand has created a loyal customer base that continues to expand. With its commitment to innovation, customer satisfaction, and widespread availability through online and offline channels, Aromahpure is poised to solidify its position as a leader in the ambient fragrance industry, offering a diverse range of fragrances for homes and cars that meet the needs of all consumers.

3PLs are powering India’s dollar1plus trillion branded retail opportunity: Redseer report

Bengaluru, March 1, 2025 – Redseer Strategy Consultants has released its latest logistics report titled “Delivering the future: How New-Age Logistics is Transforming Brand Success”, shedding light on the role of logistics in driving growth for brands in India’s retail and e-commerce markets. The report underscores how the logistics sector, particularly third-party logistics (3PL) providers, is becoming indispensable in navigating the increasingly complex distribution networks of brands and delves into the complexities of distribution networks and the technological innovations reshaping logistics operations.

 India’s Consumer Market: A $1+ Trillion Opportunity
India is set to become the world’s third-largest consumer economy, set to cross $3.5 Tn in private consumption in the next 5 years. The country’s consumer base is highly diverse, requiring brands to adapt to varied consumption patterns. By FY34, branded retail—both traditional and new age—will account for over 50% of the total retail market unlocking a $1+ trillion opportunity from brands, which is almost 4x of today.

 E-commerce is also set for remarkable growth, with a minimum $100-120 billion incremental opportunity projected over the next five years, driven by multiple constructs including traditional e-commerce (across models like value commerce, vertical commerce and same day delivery) along with quick commerce and brand.com. Brand.com is expected to grow to >$20 Bn in GMV by FY29 given the continued importance of the channel and brand investments made therein. Further, rise of Tier 2+ city consumers is also going to share the consumption landscape dramatically for brands and marketplaces alike.

 Growing distribution complexities for brands and role of 3PLs
As India’s branded and online retail markets expand, the report highlights the increasing complexity of distribution networks such as omnichannel platforms, D2C storefronts, E-Com/Q-Com warehouses and storefronts, dark stores and the indispensable role of 3PL providers.

 ● Growing Network Complexity: Distribution models have evolved from linear structures to intricate networks comprising omnichannel platforms, D2C storefronts, e-commerce warehouses, and quick-commerce hubs.
● Distribution Challenges for New Age Brands: Up-and-coming new-age brands face unique challenges- including supplying goods to over 100 warehouses across distribution partners, managing fluctuating demand across channels with different timeline and fleet, navigating low-demand volumes in certain channels, leading to partial truckloads, parcel deliveries and low fill rates that pressure margins. Further, handling unplanned and non-transparent returns also put pressure on 3PL supply chains and needs support from the right 3PL partners.
● Growing need for Delivery Timeliness combined with Reach- The demand for faster deliveries is rising across all categories, increasing complexity for 3PLs and in-house logistics providers. This puts pressure on them to deliver more sophisticated, timely solutions that meet consumer expectations for speed across different city tiers and pin codes.

 “3PL providers are an important pillar for Retail and E-commerce growth in India,” said Mrigank Gutgutia, Partner at Redseer Strategy Consultants. “Brands and 3PL providers must work collaboratively to address the rising complexities of multichannel distribution, ensuring consistent and seamless customer experiences across channels and geographies and scalable operations.”

 He further added that, “They are key to enabling brands to scale effectively. Their ability to offer services like express parcel delivery, hyperlocal fulfillment and seamless integration with brand operations ensures timely and reliable delivery. Leading 3PLs are setting benchmarks by providing extensive pin-code coverage, advanced supply chain technology, and customizable solutions for brands across categories.”

 Importance of choosing the right 3PL partners for brands
Redseer’s report indicates that outbound logistics have become increasingly challenging for brands to manage in-house. Third-party logistics providers play a vital role in meeting rapid delivery timelines, managing returns, and ensuring consistent customer experiences across channels. Annual logistics spending by brands is projected to exceed $50 billion by FY29 – almost twice that of FY 24, underscoring the importance of efficient supply chain management.

 The report further delves deeper into the major challenges faced by brands across categories in dealing with 3PLs and the suggested strategic selection approach of 3PL partners for new-age brands.

 Basis Redseer’s research with new age brands, they have the option of choosing multiple 3PL players in the market, each of which brings a unique value proposition to the table. For example, the study indicated that as per brands Delhivery had robust strengths in ‘Delivery Timeliness’, ‘Geographical Coverage’ and ‘Shipment Protection’ metrics and emerged as the most well-rounded player across the key need areas as perceived by brands. While strengths of Bluedart in ‘Delivery Timeliness’ and ‘Shipment Protection’ were also highlighted. Whereas for Ecom Express, ‘Competitive Pricing’ and ‘Geographical Coverage’ emerged as key strength areas.

 This evaluation reaffirms the importance of balancing reach, speed and delivery timeliness with right pricing to effectively cater to brands. It further serves as a timely reminder of the dynamic strengths present across the 3PL landscape and the need for brands to partner with the right 3PL player basis their growth aspirations.

Bisleri and Schneider Electric Partner to Enhance Energy Efficiency and Strengthen Solar Initiatives

Mumbai, 1st March 2025: Bisleri International Pvt. Ltd. has partnered with Schneider Electric’s Sustainability Business to enhance energy efficiency and expand the use of renewable energy. This initiative is a key step under ‘Bisleri’s Greener Promise’, reinforcing the company’s commitment to a sustainable future. As part of the partnership, up to 13.6 MW of solar power will be installed across six major Bisleri International plants in Maharashtra, Tamil Nadu, Karnataka, and Uttar Pradesh.

Mr. Angelo George, CEO, Bisleri International, said, “Our collaboration with Schneider Electric underscores our commitment to sustainable solutions and the economic benefits of renewable energy. The project is set to increase Bisleri’s green energy usage to nearly 33% while improving energy efficiency by 2.5% across its manufacturing plants. Additionally, this initiative is expected to cut carbon emissions by approximately 16,000 tons per year, further advancing Bisleri’s sustainability goals”.

Adding to this, Deepak Sharma, Zone President, Greater India, MD & CEO, Schneider Electric India, shared, “At Schneider Electric, we are committed to enabling businesses to reduce their environmental footprint by embracing cleaner and smarter energy solutions. Our Sustainability division has been a pioneer in enhancing energy efficiency across sectors. Our association with Bisleri International will further optimize the use of renewable energy. We congratulate Bisleri in their quest to become a Green Yodha for the planet. Collaborations like these are pivotal for a sustainable future, and by integrating innovative energy solutions, we will collaborate with Bisleri to bolster efficiency and foster a sustainable future for all.”

As part of ‘Bisleri’s Greener Promise’, the company has already deployed rooftop solar panels that generate 2.5% of its energy from renewable sources. Furthermore, Phase 1 of the lightweighting of PET bottles has successfully reduced the company’s CO2 footprint by 15,000 tons per year.

Oven Story Pizza Expands Presence in Uttar Pradesh with New Moradabad Store

1 March, 2025: Oven Story, from the house of Rebel Foods, the world’s largest Internet restaurant company, has announced the launch of its flagship store at Pili Kothi, Moradabad, UP. This is the third such flagship outlet after its launches in Patna and Anand last year.

Attributed to the city’s growing enthusiasm for new food missions, coupled with a growing appetite for pizza, Oven Story’s Moradabad outlet covers an area of 1,600 square feet, designed to provide an inviting dine-in experience, with takeaway and delivery services too built in. This launch marks a milestone for Oven Story, bringing its delicious and innovative pizza offerings to one of the fastest-growing markets in India.

Commenting on the launch of the outlet, Raghav Joshi, Co-Founder, Rebel Foods, stated, “We are delighted to open our third flagship store in Moradabad after Patna and Anand. Our vision is to create spaces where Indians come together to enjoy our unique topping pizzas and make Oven Story the go-to place for gatherings. This store marks further growth of our expansion plan, and we look forward to bringing Oven Story to over 200 stores across India soon.”

The Moradabad Oven Story store has many exciting offers, such as free garlic bread and a free cheese burst upgrade for dine-in customers. Staying true to its commitment of quality and freshness, customers of this outlet too will witness pizzas being served hot in a pan. With its commitment to growth strategy and aim to open over 200 stores over the next two years, Rebel Foods’ focus is sharp on Tier I & Tier II cities. The ambitious expansion plan reflects the firm’s dedication to making its delectable pizzas accessible to more consumers across India. With this launch, Oven Story also plans to bring an enhanced customer service experience with diverse topping options such as Dragonfire, Feta, Pesto, Veggie Fantasy and an extra burst of cheese.

Finolex and TVF Create Waves with a Clever and Impactful Ad Campaign

Pune, India – March 1, 2025 – Finolex Pipes & Fittings has joined forces with The Viral Fever (TVF) for an innovative brand integration campaign that seamlessly blends humour with storytelling, showcasing the durability and reliability of its products. This collaboration brings together beloved characters from TVF’s widely acclaimed series set in Phulera, delivering a refreshing mix of entertainment and brand messaging.

 The campaign launched with a light hearted reel featuring fan-favourite characters Banrakas (Durgesh Kumar) and Binod (Ashok Pathak). In this amusing clip, Binod proudly gives a “grand tour” of his dream home, where Finolex CPVC Pipes stand out as the trusted choice for long-lasting durability. The second reel, starring Chandan Roy as Vikas, continues the comedic tone, depicting a humorous encounter during Damaad Ji’s visit to his in-laws, subtly reinforcing the reliability of Finolex CPVC Pipes.

 Shared on TVF’s official Instagram and Facebook pages, the reels have already garnered enthusiastic engagement from viewers. Building on this success, Finolex is rolling out a total of seven engaging videos. The second installment premiered on 24th February 2025, with the third set to release on 28th February 2025, followed by additional episodes in the coming weeks.

 Renowned for its durability and dependability, Finolex Pipes & Fittings continues to uphold its legacy of excellence. “Partnering with TVF allows us to present our brand in an engaging, relatable manner,” said Sumit Bhatia, Vice President – Marketing and Communications at Finolex Pipes & Fittings. “The show’s authenticity aligns perfectly with our commitment to quality, making this collaboration an ideal platform to highlight the strength and longevity of our products.”

 By seamlessly integrating Finolex Pipes & Fittings into everyday narratives, the campaign enhances brand visibility while reinforcing Finolex as a trusted choice for plumbing solutions. These reels creatively showcase the superior quality and long-lasting performance of Finolex products, positioning them as reliable solutions for both household and agricultural applications.

 With TVF’s reputation as one of India’s most successful OTT content creators, this partnership offers an exceptional opportunity to connect with a broad audience and communicate the brand’s values in an engaging, memorable way.

Selling the Future: Landmark Shopping Complexes in Sonipat Lead the Real Estate Revolution

The historic city of Sonipat, Haryana’s fast-growing urban hub, is poised for a significant transformation in its retail landscape, driven by the far-reaching initiatives of the Haryana State Industrial and Infrastructure Development Corporation (HSIIDC).

Boasting a strategic location and seamless connectivity to the National Capital Region (NCR), Sonipat is evolving into a bustling commercial and residential hotspot. The development of new shopping complexes, including the iconic Khari Baoli Market, Bhagirath Palace, and Ganaur Market, is set to elevate the retail experience for consumers while boosting the region’s economic prospects.

A Visionary Leap

The HSIIDC’s ambitious proposals aim to create a harmonious blend of tradition and modernity. Among these, the Khari Baoli Market promises to echo the vitality of Delhi’s renowned spice market, offering an eclectic mix of wholesale goods and retail delights. Meanwhile, Bhagirath Palace, inspired by its namesake in Chandni Chowk, will serve as a haven for electronics and consumer goods, catering to the rising demand for quality products in the region.

Ganaur Market, on the other hand, is projected to become a hub for local artisans and vendors, providing them with a platform to showcase their offerings to a wider audience. Together, these developments are expected to enhance the shopping experience for residents and visitors, ensuring centralized access to a diverse range of products.

Transforming Buyer Experiences

The upcoming markets are designed to emphasize convenience, accessibility, and an enriched shopping ambiance. State-of-the-art infrastructure, ample parking spaces, and organized layouts are just some of the features aimed at ensuring a seamless experience for buyers. The integration of digital payment systems and smart retail solutions further aligns these complexes with modern consumer expectations.

For families and casual shoppers, these spaces will not only serve as shopping destinations but also offer recreational facilities, food courts, and entertainment zones, making them community-centric hubs.

Mr. Rahul Singla, Director of Mapsko Group said, “Sonipat is on the brink of a real estate revolution. The city’s evolving infrastructure, coupled with its strategic location near Delhi, makes it a hotbed for investors looking for substantial returns on investment. The burgeoning demand for quality residential and commercial properties in Sonipat is fueled by a combination of affordability, spacious layouts, and a better quality of life compared to the crowded metropolitan areas. With the rise of remote working models is encouraging more people to move away from traditional city centers. Every month, Sonipat is attracting not only locals but also people from Delhi and other metros who are looking for a peaceful yet connected place to settle. Sonipat’s emergence as a prime destination for real estate investment is attributed in large part to the city’s burgeoning plotted developments, which offer homebuyers spacious layouts and the opportunity to customize their dream homes. These plotted developments cater to the preferences of modern homebuyers, who prioritize both affordability and lifestyle quality. The well-planned plotted development in Sonipat is reshaping the real estate landscape, making the city the preferred choice for individuals seeking to invest in or settle down in a peaceful yet connected environment.”

Catalysing Regional Growth

The retail sector in Sonipat is poised for exponential growth, driven by these developments. The creation of these shopping complexes is expected to generate employment opportunities, attract investments, and boost local businesses. Moreover, these projects will enhance Sonipat’s appeal as a real estate destination, drawing attention from homebuyers and commercial developers alike.

The strategic placement of these complexes near major highways and residential areas ensures their role as pivotal landmarks in the city’s growth story. Their presence is likely to encourage further urbanization and improve the quality of life for residents.

Stimulating Real Estate Demand

The upcoming shopping complexes will not only influence the retail sector but also play a significant role in shaping Sonipat’s real estate dynamics. With enhanced commercial activity, the demand for residential properties in proximity to these markets is naturally expected to rise. Developers are likely to leverage this opportunity by introducing projects that cater to a range of buyer preferences, from affordable housing to premium apartments.

Evidently, Sonipat’s journey toward becoming a modern urban center is marked by the visionary initiatives of HSIIDC. The development of shopping complexes like Khari Baoli Market, Bhagirath Palace, and Ganaur Market is a testament to the city’s potential as a retail and real estate powerhouse. These projects not only promise to elevate the shopping experience but also contribute significantly to the region’s economic and infrastructural growth.

Royal Enfield Expands Reach with New Spares Warehouse in Western India

Pune (India)|February 28, 2025: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), has inaugurated a new warehouse in Bhiwandi (Thane) to ensure faster availability of genuine parts and enhance service efficiency across western and central India. The strategically located facility will significantly reduce transit time for Spare parts, Oil and Lubes for Royal Enfield’s customers in Maharashtra, Gujarat, Madhya Pradesh and Goa.

Spread across 50,000 square feet, the new warehouse will stock 3,500+ SKUs to efficiently cater to demand for genuine parts and Royal Enfield essentials from 310+ channel partners. The new facility, located at Bhiwandi, Thane is about 45-KM from the Mumbai Airport and streamlines logistics and reduces aftersales service TAT to the RE network in the region.

Speaking at the inauguration of the new parts warehouse, Yadvinder Singh Guleria, Chief Commercial Officer – Royal Enfield, said, “At Royal Enfield, we are dedicated to ensuring a seamless and hassle-free ownership experience for our customers. Our new warehouse in Bhiwandi is a key step toward enhancing service efficiency across Western and Central India. With the Western Ghats and Central India being popular riding destinations for the Royal Enfield community, faster access to Spare parts, Oil and Lubes will help riders enjoy uninterrupted journeys with greater confidence and ease.”

Reinforcing its commitment to sustainability, Royal Enfield has integrated eco-friendly practices at the warehouse, including, a digitised system to minimise paper usage, skylights and motion-sensor lights to optimize energy consumption, natural ventilation systems with louvers and ridge monitors, rainwater harvesting for zero rainwater discharge.

This new facility is part of Royal Enfield’s continuous efforts to enhance customer satisfaction while driving operational and environmental efficiency.