Nonstop revolutionizes India’s premium rehab market with Global Mobility Solutions

Wednesday, 13th February 2025: India’s senior population is growing rapidly. As of 2024, the country has approximately 138 million people aged 60 and above, a number projected to surpass 200 million by 2030. With changing family dynamics and increasing geographical distances, traditional family-based care systems are facing significant challenges. This demographic shift highlights the urgent need for an evolved geriatric care system. Technology integration into senior care offers a solution to enhance efficiency, accessibility, and quality. Reflecting this shift, India has seen a remarkable 45% increase in demand for premium rehabilitation products, driven by rising affluence and a desire for improved quality of life.

Recognizing this growing need, Nonstop is set to redefine the Indian premium rehab market by bridging the gap with world-class products and unparalleled service. Despite the rising demand, no major brand has yet to lead this space in India—until now. What sets Nonstop apart is its unique approach: offering an extensive range of international premium brands, trial options, and an omnichannel model to ensure accessible and comfortable personal mobility solutions.

Nonstop’s portfolio boasts an impressive selection of 35 trusted international brands alongside 5 in-house brands, guaranteeing customers world-class quality and innovative solutions. The company has embarked on its journey with the launch of its first store in Prabhadevi, Mumbai, and is excited to expand to 50 additional locations, making premium rehab solutions more accessible to individuals across India.

“Nonstop proudly stands as India’s first international mobility and rehab store, partnering with industry leaders in mobility and healthcare. Through a robust national distribution and marketing network, Nonstop is committed to delivering cutting-edge solutions that cater to the evolving needs of India’s senior population” said Iftekhar Ahmed, CEO of NONSTOP.

Nonstop offers an exclusive Distributor Model, presenting a unique investment opportunity where innovation meets profitability. This model allows investors to be part of India’s rapidly expanding healthcare and mobility sector, contributing to a meaningful cause while achieving financial success.

With its vision to revolutionize the premium rehab market, Nonstop is set to become a game-changer, ensuring that India’s senior citizens receive the best in comfort, care, and convenience.

H.D. Kumaraswamy Explores EV Scheme for Electric Tractors with AutoNxt

New Delhi, 13th February 2025: AutoNxt Automation, India’s pioneering electric tractor manufacturer, recently had the honor of engaging in a productive discussion with Hon. H.D. Kumaraswamy, Minister of Heavy Industries. The meeting focused on the critical need to include electric tractors in the existing EV promotion schemes, a move that could significantly bolster India’s position as a global leader in tractor manufacturing and drive sustainable transformation in agriculture.

The AutoNxt Automation leadership team shared their on-ground insights and experiences, highlighting how the inclusion of electric tractors in EV promotion initiatives could accelerate the adoption of sustainable technology, reduce emissions, and support Indian farmers with cost-effective and reliable solutions.

Kaustubh Dhonde, Founder & CEO of AutoNxt Automation, expressed his gratitude, saying, “We are deeply thankful to Hon. H.D. Kumaraswamy for providing us with this opportunity to present our vision for sustainable agriculture. The Minister’s attention to the challenges faced by the industry and his guidance on the next steps have given us immense motivation to continue driving innovation in the sector.”

Pankaj Goyal, Co-Founder & COO of AutoNxt Automation, added, “This meeting is a testament to the government’s proactive approach towards promoting clean and green technologies in agriculture. The inclusion of electric tractors in EV promotion schemes will not only help reduce emissions but also empower farmers with affordable and efficient solutions.”

The discussion highlighted the transformative potential of electric tractors in reducing carbon footprints while enhancing productivity in the agricultural sector. AutoNxt Automation remains committed to collaborating with policymakers and stakeholders to accelerate India’s journey toward sustainable farming.

As India moves closer to achieving its sustainability goals, such initiatives reflect a shared commitment to leveraging innovation for the greater good of the nation. AutoNxt Automation eagerly looks forward to continuing its contributions to the sector and supporting the government’s vision for a greener future.

Diksha Dhami Shares Jaipur Memories from ‘Badi Haveli Ki Chhoti Thakurain

Sometimes, a change of place brings with it new experiences and valuable life lessons. Actress Diksha Dhami, who is playing the lead role of Chaina in Shemaroo Umang’s newly launched show ‘Badi Haveli Ki Chhoti Thakurain’, recently shared her memorable shooting experience in Jaipur. Filming in the heart of Rajasthan not only gave her a taste of the vibrant culture but also helped her grow as an actor.

Diksha shared with a smile, “Filming in the villages around Jaipur was an unforgettable experience. The charm of the traditional farms, forts, and authentic culture left me in awe. Despite the cold weather, where I was running around in my ghagra choli while everyone else was bundled up, every moment was worth it! On our last day, we explored the vibrant markets of Jaipur, picking up beautiful jewelry and clothes that made the whole trip even more special.

She further added, “The warmth and kindness of the villagers was incredible. For them, seeing the shoot was something exciting and new, and for us, it was a chance to witness their raw, natural beauty. The experience of being surrounded by the rich colors and traditions of village life, not just on screen but in reality, was inspiring. It was a true learning experience, one that I will always cherish.”

At the core of ‘Badi Haveli Ki Chhoti Thakurain’ is the intense rivalry between Chamkeeli and Chaina. While Chaina fights for justice and tradition, Chamkeeli uses cunning and manipulation to achieve her goals. This clash of right versus wrong creates a rollercoaster of drama, emotions, and shocking twists that will leave audiences hooked.

Tata Elxsi and Garuda Aerospace Join Forces at Aero India 2025 to Develop Centre of Excellence for UAV Innovation

Bangalore, 13th Feb 2025– Tata Elxsi, a global leader in design and technology services, and Garuda Aerospace, a pioneering UAV (Unmanned Aerial Vehicle) manufacturer, have signed a Memorandum of Understanding (MoU) at Aero India 2025, Asia’s biggest Airshow, being held from February 10th –14th. This partnership establishes a dedicated UAV design, engineering, and certification center to develop indigenous drone technologies specifically for Indian defence applications, along with agriculture, and smart cities, supporting the ‘Make in India’ initiative.

Tata Elxsi and Garuda Aerospace are showcasing prototypes, designs, and operational UAVs at Aero India 2025. In addition, a demonstration of indigenised UAV components highlights India’s advancements in autonomous UAV technologies.

Tata Elxsi will lead the design, development, testing, and certification of UAV subsystems, leveraging its expertise in avionics, miniaturisation, ground control systems, secured communication, and energy optimisation. Its proven capabilities in avionics certification, including compliance with DO-254 and DO-178C standards, will ensure regulatory adherence and safety. By integrating its proprietary autonomous and digital twin technologies, AI-driven solutions, and advanced propulsion and battery management systems, Tata Elxsi will enhance UAV efficiency, reduce energy consumption by 20%, cut costs by over 20%, and accelerate development cycles by up to six months.

Garuda Aerospace, as an OEM with a strong presence in defence and other sectors, will lead business acquisition and delivery. The drones developed under this initiative will cater to multiple applications such as payload management, goods delivery, precision agriculture, and ISR (Intelligence, Surveillance, and Reconnaissance) missions, addressing critical operational needs across industries.

The Indian defence forces and Border Security Force are expected to be key beneficiaries of this collaboration, gaining access to cutting-edge UAV capabilities. Additionally, this initiative will create new employment opportunities and contribute to workforce development in the aerospace sector.

Jayaraj Rajapandian, Head of Aerospace, Rail & Off-highway, Tata Elxsi, stated: “Our partnership with Garuda Aerospace marks a major milestone in India’s aerospace ambitions. By driving AI-powered UAV advancements, we are strengthening India’s defence ecosystem and reinforcing the country’s self-reliance in aerospace technologies.”

Agnishwar Jayaprakash, Founder & CEO of Garuda Aerospace, said “This strategic collaboration with Tata Elxsi reinforces our commitment to indigenous innovation. Over the next three to five years, we will focus on fully indigenised production and supply of airborne and ground systems, strengthening India’s leadership in UAV technology.”

Social Beat Brings Fortune’s 25-Year Journey to Life through Digital Storytelling

Social Beat, one of India’s leading digital marketing agencies, successfully executed a comprehensive digital campaign for Fortune Foods to celebrate the brand’s 25-year milestone. Titled ‘Swaad Ka Safaar,’ the campaign aimed to bring alive the values and legacy of Fortune Foods through the love of Ghar Ka Khana, engaging audiences across generations through nostalgic and relatable storytelling.

The campaign’s creative approach resulted in a series of AI-generated videos and a brand-new 25-year logo launch film, encapsulating Fortune’s journey from then to now. The use of AI-driven creative assets brought a modern touch to the brand’s legacy content, ensuring relevance for both existing and new customers.

Commenting on the campaign’s success, Vikas Chawla, Co-Founder, Social Beat, said: “Fortune Foods has been a trusted name in Indian households for 25 years, representing a rich culinary heritage. Our objective was to create a campaign that not only celebrates this milestone but also resonates with people of all ages. The success of this campaign demonstrates the power of digital storytelling in building emotional connections with consumers.”

Jignesh Shah, Head of Digital, Fortune Foods, added, “Completing 25 years is a monumental achievement for Fortune Foods, and it was important for us to celebrate this milestone with our customers who have been part of our journey. Social Beat’s innovative approach to digital storytelling through Ai generated videos helped us convey the brand’s legacy and emotional connect in a way that truly resonated with our audience. The results speak for themselves, and we look forward to more collaborations with Social Beat in the future.”

The campaign was executed in three phases: pre-launch, launch, and sustenance, with key highlights including the unveiling of Fortune’s commemorative logo and a heartwarming 25-year journey video made by Social Beat that struck an emotional chord with audiences. The campaign across key cities including Bangalore, Delhi NCR, Chennai, Hyderabad, Mumbai, Kolkata, and Pune, garnered massive digital traction with over 36 million impressions and a reach of 11.7 million users.

The campaign has set a new benchmark for digital-first brand celebrations in India. Social Beat continues to push the boundaries of creativity and innovation, delivering impactful campaigns that drive brand growth.

BCT Digital Named Category Leader in Chartis Model Governance 2024

Chennai, 13th February 2025: BCT Digital, a global risk technology and compliance products company, has been recognized as a category leader in Chartis Research’s 2024 Model Governance Solutions Quadrant. The company’s rt360 Model Risk Management (MRM) solution was highlighted for its comprehensive capabilities in model coverage, governance framework, model inventory management, and model risk analytics.

The Chartis Research report evaluated BCT Digital’s rt360 MRM solution across several criteria, including its ability to manage the lifecycle of financial models, mitigate model risks, and ensure compliance with regulatory requirements.

Jaya Vaidhyanathan, CEO of BCT Digital, commented, “Being named a category leader in the Chartis Model Governance Solutions Quadrant reflects the strength and impact of our approach to model risk management. Our focus is on delivering solutions that simplify complex model governance challenges, enabling financial institutions to maintain robust control over their models while adapting to an increasingly dynamic regulatory environment.”

The solution automates model governance processes, including model validation, monitoring, and risk assessment, streamlining collaboration between departments. Features such as a centralized Model Register act as the single source of truth for all model-related activities, improving transparency and traceability. The Workflow Engine automates tasks and facilitates cross-departmental collaboration for improved efficiency. The MRM solution also enables financial institutions to reduce reliance on external validation services, streamline model risk management processes, and scale operations with minimal added cost.

In recent years, banks and financial institutions have prioritized MRM solutions. They are seeking robust and sophisticated software to automate model monitoring and quarterly assessments. This focus on automation ensures compliance with the guidance and standards set by their respective central banks. For instance, the Central Bank of UAE published new regulations and standards on Model Management Standard (MMS), applicable to all models used by banks, and the Model Management Guidance (MMG), specifically focused on Expected Credit Loss (ECL) models.