Child Star Kiyara Gori Joins ‘Chhathi Maiyya Ki Bitiya,’ Enjoys On-Screen Chemistry with Brinda Didi

Child actor Kiyara Gori is all set to add a fresh spark to the popular Sun Neo show Chhathi Maiyya Ki Bitiya as the story takes an exciting 6-year leap. Kiyara will now take on the role of Shree, a lively and charming character. This young talent has already made a mark with her impressive performance in a previous TV show, and now she’s ready to captivate the audience once again.

Kiyara is excited about her new journey on set and has shared her joy with us, saying, “I am so excited because I am going to be in another show where I will play the role of Shree. I enjoy shooting with Brinda Didi she is my mother in the show. I love going to the set because I made a new friend there—her name is Tiyanshika. We work together, and we have so much fun! We play, laugh, and even share our tiffin, chocolates, and snacks. It’s so much fun with her on set. my mummy comes with me to the set every day. She helps me learn all my dialogues properly.”

After a 6-year leap, Vaishnavi and Karthik‘s lives will take a new turn. Will they reunite, or will Chhathi Maiyya guide Vaishnavi back to Karthik? Or will something unexpected change the course of their story. To find out, keep watching Chhathi Maiyya Ki Bitiya on Sun Neo, every Monday to Sunday at 7 PM.

Swarnim Bharat’: Tagbin Brings India’s Vibrant Culture to Life for Republic Day 2025

New Delhi, 29 January 2025 – As the nation celebrated its 76th Republic Day, Tagbin, the driving force behind India’s most innovative tech-driven experiences, in collaboration with the Ministry of Culture, proudly presented an awe-inspiring tableau. Titled “Swarnim Bharat: Virasat aur Vikas”, this vibrant depiction celebrates India’s creative economy, intertwining its rich cultural heritage with a vision for sustainable growth and progress.

It is inspired by Prime Minister Narendra Modi’s mantra of “Vikas bhi, Virasat bhi” (Development along with Heritage). It highlights the role of India’s creative economy in building innovation, job creation, and economic prosperity, aligning with the ambitious Vision 2047 of transforming India into a developed nation.

The tableau started with the striking Yazh, an ancient Tamil string instrument, mounted atop a potter’s wheel. The Yazh symbolizes India’s profound musical legacy, while the potter’s wheel represents the transformative and enduring nature of Indian creativity. Together, they narrated a story of timeless traditions evolving into modern innovations.

As the tableau progresses, the audience is captivated by the kinetic transformation of the Kalpavriksha (wish-fulfilling tree) into the Golden Bird (Sone Ki Chidiya). This dynamic installation symbolized the flight of India’s creative economy into global prominence, fueled by its abundant cultural resources. The Kalpavriksha represents boundless potential, while the Golden Bird embodies the wealth and vitality of a flourishing India.

On either side of the tableau, ten digital arches bring India’s creative domains to life. From performing arts and literature to cinema, visual arts, and design, these multi-sensory vignettes celebrated the diversity and dynamism of India’s cultural industries.

This tableau sets a new benchmark for innovation with state-of-the-art technologies, including:

Kinetic Kalpavriksha: A moving installation that transforms seamlessly, captivating audiences with its precision and symbolism.

LED and Digital Screens: Ten dynamic displays showcasing India’s cultural richness and modern creativity.

These technologies combine to offer an experience like never before, immersing viewers in the narrative of “Virasat se Vikas” (Heritage to Progress).

Speaking about the tableau, Saurav Bhaik, Founder and CEO of Tagbin, shared, “At Tagbin, we want to craft experiences that resonate across generations, seamlessly blending the richness of tradition with innovative technology. This tableau is a tribute to India’s creative brilliance and its potential to set global benchmarks by reimagining our cultural treasures. Partnering with the Ministry of Culture to bring this vision to life fills us with pride, as we hope to inspire every Indian to cherish our heritage and actively shape a brighter future.”

This tableau was more than a celebration; it is an invitation. It urges every citizen to take pride in their cultural heritage while contributing to the nation’s journey toward a brighter, more creative, and prosperous tomorrow. By blending tradition with innovation, “Swarnim Bharat” envisions a future where cultural heritage serves as the foundation for progress and economic empowerment.

AIOS Seeks Tax Exemption on Sight-Saving Equipment

Hyderabad, January 28, 2025: The All-India Ophthalmological Society (AIOS), the largest professional organization of ophthalmologists in the World just petitioned the Honourable Finance Minister to Exempt Customs Duty and GST on Sight-Saving Ophthalmic Equipment in the Budget 2025-26.

Dr. Samar K Basak, President;Dr. Santosh G Honavar, Honorary Secretary; Dr Manoj C Mathur, Treasurer petitioned to the Honourable Union Finance Minister Ms Nirmala Seetharaman and a copy of the same was shared to Shri Narendra Modi Ji, Honourable Prime Minister of India; Shri JP Nadda Ji, Honourable Minister of Health and Family Welfare; Shri Pankaj Chaudhary Ji, Honorable MOS, Finance; Shri PK Mishra Ji, Principal Secretary to PM and Shri M Nagaraju Ji, Finance Secretary, GOI

We have petitioned on behalf of AIOS Office-bearers Dr Partha Biswas, President-Elect; Prof. Jeevan S Titiyal, Vice President; Dr. Harbansh Lal, Immediate Past President; Prof. Namrata Sharma, Chair, Scientific Committee; Dr. Prashant K Bawankule, Chair, Academic and Research Committee; Prof. M Vanathi, Editor, Indian Journal of Ophthalmology; Dr Krishna Prasad Kudlu, Editor, Proceedings; Dr. CV Gopala Raju, Joint Secretary; Dr. P Elankumaran, Joint Treasurer said Hyderabad based Dr Santosh G Honavar, Honorary Secretary, in a press note issued in the city today.

We appeal to the Honourable Finance Minister to exempt sight-saving ophthalmic equipment conforming to the HS Code 901850 from customs duty and GST said the Petition.

The members of AIOS spearhead and work extensively towards achieving the goals of the Government of India, the International Agency for Prevention of Blindness (IAPB) and the World Health Organization (WHO) in alleviating blindness and visual impairment. Typically, Indian Ophthalmologists directly touch and positively impact the lives of about 5 lakh patients every day.

India has one of the highest numbers of the visually impaired and blind globally. Currently, there are an estimated 5 million blind and 70 million visually impaired in India, out of which about a quarter of a million are blind children – it implies that one in every 50 Indians suffers from blindness or visual impairment. The sheer scale of this malady necessitates immediate and substantive intervention to mitigate the widespread impact on individuals and society.

While cataracts and related pathologies remain the major cause of blindness in adults, corneal opacity, glaucoma and retinal diseases contribute to about 20%. Uncorrected refractive error is the leading cause of visual impairment.

WHO has estimated that over 80% of blindness and visual impairment can be alleviated by appropriate intervention.

Historic measures to alleviate blindness and visual impairment in India, its impact, and the role of Indian ophthalmologists:

India was the first country in the world to launch the National Programme for Control of Blindness in 1976. The WHO and IAPB propelled the Vision 2020 – Right to Sight initiative in 1999 to eliminate avoidable blindness. India was one of 183 countries that signed the global initiative in 2004 and is committed to reducing the burden of preventable blindness by the year 2030.

Indian ophthalmologists have worked with the Government of India to alleviate the burden of preventable blindness and visual impairment. Thus, they have helped reduce the prevalence of blindness from 1% in 1996 to 0.36% now and visual impairment by 50% in a decade between 2010 and 2020.

Indian ophthalmologists perform over 9 million cataract surgeries a year currently, of which about 60-70% are free of charge to the patient, the petition added

Further, the economic burden of blindness and visual impairment in India is profound. Direct costs include medical expenses for treatment, surgeries, and ongoing care. Indirect costs are even more substantial, encompassing lost productivity, reduced quality of life, and the need for caregivers. Visual impairment significantly affects individuals’ ability to work, resulting in decreased income and increased dependency.

The overall economic loss due to blindness in India is estimated at INR 845 billion annually. Additionally, the potential annual productivity loss due to vision impairment is INR 646 billion, encompassing lost earnings, reduced productivity, and increased healthcare costs.

The total annual economic impact of blindness and visual impairment in India is INR 1500 billion (INR 1,50,000 Crores).

The cumulative loss of Gross National Income (GNI) from avoidable blindness stands at INR 11,778.6 billion.

Incentives to support the national mission to alleviate blindness and visual impairment:

Recognizing the need to tackle the causes of avoidable blindness and visual impairment, the Government of India vide notification 69/93- CE fully exempted 58 specified sight-saving equipment (HS Code 901850) from Customs Duty. This specific reform helped usher in a revolution in the quality and reach of eye care in India.

However, over the years, the basic Customs Duty has been re-imposed to the extent of 7.5% to 10% + IGST of 12% + cess, thus immensely impacting the CapEx and OpEx of eye hospitals and consequently the cost of care. This has also severely dis-incentivised and made it economically challenging to provide subsidized/free eye care.

Because the economic impact of blindness and visual impairment is INR 1500 billion (INR 1,50,000 Crores) a year, and 80% of blindness and visual impairment can be alleviated (thus resulting in a potential gain of INR 1,20,000 to GNI annually) it seems prudent to reinstate exemption of customs duty and GST for ophthalmic sight saving equipment – HS 901850.

Exempting customs duty on sight-saving equipment will make these essential requirements for eye care more affordable and accessible to millions of Indians in need. This policy change can significantly reduce the prevalence of blindness and visual impairment, enhance the quality of life for affected individuals, and mitigate the economic burden on society.

We earnestly appeal to your esteemed office to consider this request favourably and take decisive action to promote eye health in India, the AIOS office bearers emphasised in the petition

Pre-Budget Expectations 2025

By-Mr. Jai Sreedhar, Joint Managing Director and CEO, Rosetta Hospitality

As the hospitality sector continues to recover and grow, the upcoming Union Budget 2025 offers a significant opportunity to address some long-standing challenges and help the industry reach its full potential.

1. Rationalisation of GST:

The current GST structure creates challenges, especially for luxury hotels. Rationalising GST rates and introducing uniformity across categories would enhance affordability for travelers and simplify compliance for operators, ultimately driving demand and revenue.

2. Enhanced Funding Support:

The hotel industry needs better funding support from both the government and banks to help with the development of new projects. Easier access to loans with favorable terms would encourage investment in infrastructure and promote overall growth in the sector.

3. Input Tax Credit on Construction Costs:

One of the pressing issues is the inability to claim input tax credit on construction costs. Allowing this would significantly ease the financial burden on hotel developers, incentivizing investment and expansion in the sector.

The hospitality industry is a critical contributor to the economy, generating employment and attracting both domestic and international tourism. Addressing these key areas in the budget would not only strengthen the sector but also contribute to India’s overall economic growth.

Budget 2025 Expectations from the Industry leaders

Madan Sabnavis, Chief Economist of BoB

“We do believe that the starting point of the budget will be the fiscal deficit and efforts will be made to lower the ratio by 0.5% to probably close to 4.3-4.4% of GDP for FY26. Within this framework, the budget would work to maintain, if not increase capex, in the range of Rs 11 lakh crore that will provide a fillip to investment (the revised estimate for FY25 could be lower than what was projected). Benefits for MSMEs and industry are also expected through the PLI scheme with probably a special dispensation for the former. There could be some minor rationalisation in subsidy outgo through better targeting of beneficiaries. It would, however, be interesting to see if there are any special rebates offered on income tax given that consumption has been affected due to high inflation this year. From the perspective of banks a more favourable tax slab for interest on bank deposits will help to provide a level field with equity markets and also provide incentive to deposit holders.”

 Ajay Singh, Principal, The Scindia School, Gwalior

 As we await the Union Budget for 2025, I believe the education sector is at a pivotal moment. To empower our children to succeed in an increasingly dynamic world, it is essential to prioritize investments in education. I urge the government to allocate a larger share of GDP to education, increase funding for STEM initiatives, enhance digital learning infrastructure and promote skill-based education. By simplifying regulatory processes and encouraging international collaborations, we can create a world-class education system that equips our students to excel on the global stage. Furthermore, fostering a culture of innovation and critical thinking in our schools will be crucial to developing the leaders of tomorrow. I also hope the budget will address the need for equitable access to quality education, ensuring no child is left behind. I look forward to a budget that lays the foundation for a brighter future for our children.

Rajarshi Bhattacharyya, Co-Founder, Chairman and Managing Director, ProcessIT Global

 The Union Budget 2025-26 should further ease policies to promote the growth of the MSME sector, which is considered the foundation of the Indian economy. These organizations should have easy access to credit from financial institutions, and benefit from a reduction in high interest on loans and related requirements to produce personal collateral with the complexities in the process also getting eliminated, making it much simpler. The government should empower MSMEs by enabling skill development and entrepreneurship.
Secondly, in today’s interconnected digital landscape, cybersecurity and data privacy are key and the government should focus on robust digital infrastructure, cybersecurity, and data protection, and strengthen its cybersecurity framework. The government should allocate significant funds to develop strong cybersecurity infrastructure and promote best practices across Government/PSUs, Healthcare, and Financial Organizations, among others. There should also be an increased focus on investments in R&D, cutting-edge technologies, and security measures in addition to skill development in the domain.

Chetan Jain, Founding Executive Director, and Managing Director, Inspira Enterprise

 “Some early thoughts on the Union Budget, to help promote innovation and growth in the cybersecurity space. This year will be crucial to boosting the adoption of secure AI solutions. To achieve this, the government should introduce incentives in the Union Budget to encourage homegrown cybersecurity firms to invest in R&D and implementation of secure AI technologies.
Secondly, cyberbullying is presenting itself as a fast-growing threat to online safety and security, especially with cyber criminals targeting senior citizens and young adults. To address this issue there should be dedicated funds in the Union Budget for creating awareness among citizens in India besides investing in strengthening prevention mechanisms for the well-being of the people.

Warren Harris, CEO & MD, Tata Technologies

“As we approach the Union Budget 2025, the technology and engineering sector is looking forward to measures that can propel India into its next phase of economic and industrial growth. To achieve the ambitious goals outlined in India’s roadmap for a $5 trillion economy, the budget should prioritize innovation-driven policies, investments in emerging technologies, and the development of products in India—for India and the world.

Key growth drivers such as smart manufacturing, AI, digital transformation, and software-defined vehicles (SDVs) require strong government backing through incentives for R&D, skill development, and infrastructure enhancement. We recommend increased allocation toward upskilling initiatives aligned with Industry 4.0, creating a future-ready workforce capable of excelling in advanced technologies like AI, IoT, and cybersecurity. India’s focus on sustainability and green mobility can benefit from policies encouraging the adoption and manufacturing of electric vehicles (EVs) and clean energy solutions. Streamlined GST norms and enhanced PLI schemes for EV components, high-tech manufacturing, and software services would catalyze growth. The budget can also emphasize fostering global competitiveness by introducing fiscal incentives for exports of engineering and technology solutions, strengthening India’s role as an innovation hub. Moreover, programs like Make-in-India and Engineer-in-India can attract significant foreign investment and foster self-reliance.

At Tata Technologies, we believe that a collaborative effort between industry and government is pivotal for achieving self-reliance, sustainable growth, and technological excellence. We are optimistic about the Union Budget 2025 and its potential to empower industries with the tools to lead the global technology landscape.”

Rajiv Sabharwal, MD & CEO of Tata Capital

“As we approach the Union Budget 2025, there is a significant opportunity for the government to boost consumption in the economy by increasing disposable income in the hands of people. Moreover, offering tax rebates on retail savings account and bank deposits will aid in improving the ability of banks to mobilise deposits and thereby boost the entire credit ecosystem. An increase in the tax deduction limit for housing loan interest will stimulate loan uptake and encourage the housing sector. Also, housing loan limits under priority sector lending should be increased considerably from the present levels to reflect the current market realities.

Furthermore, prioritizing the creation of a robust digital ecosystem for MSMEs will be crucial in ensuring seamless credit access, promoting growth, and strengthening the backbone of our economy. Additionally lowering SARFAESI threshold from ₹20 lakh to ₹1 lakh will help NBFCs for faster resolution of stressed accounts and bring them at par with HFCs, Banks and other financial institutions. These forward-looking measures can pave the way for inclusive and sustainable economic growth.”

 Swayambhu Mohanty, Co-Founder of Airace

 “As we approach the Union Budget 2025, Airace is optimistic about the government’s commitment to a technology-driven economy. The geospatial sector, projected to reach ₹25,000 crore by 2025, is vital for innovation and infrastructure development. We look forward to budgetary measures that focus on technology adoption, innovation, and ecosystem building.

Key expectations include:

• Funding for geospatial and satellite technologies to drive R&D in GNSS, AI, and IoT, supporting industries like agriculture, construction, and disaster management.
• Streamlined regulatory frameworks to ease geospatial technology deployment, such as simplifying licensing and high-resolution mapping restrictions.
• Investment in skilling initiatives to build a workforce skilled in cutting-edge technologies, integrating geospatial education into curriculums.
• Focus on digital infrastructure to support technologies like 5G, cloud computing, and real-time data analysis.
  Public-private partnerships to drive projects like Smart Cities and precision agriculture, positioning India as a leader
• in geospatial innovation.

With the right support, the geospatial sector can thrive, creating opportunities for start-ups, MSMEs, and large enterprises alike. At Airace Technologies, we are committed to building affordable, advanced geospatial solutions that contribute to India’s digital transformation and global tech leadership.”

Suhani – Co-founder of Nishani, a jewellery brand

“The gems and jewelry sector in India is at an exciting crossroads, driven by the growing demand for personalized and modular designs that resonate with today’s consumers. To build on this momentum, I hope the upcoming Union Budget introduces measures that support small and emerging brands like Nishani, which are reimagining how jewelry is designed, worn, and experienced.

With the industry projected to grow at a CAGR of 8.34% between 2023 and 2028, initiatives such as reduced import duties on raw materials, tax incentives for domestic manufacturers, and enhanced support for skill development programs could significantly strengthen India’s position as a global leader in jewelry innovation. Furthermore, investments in e-commerce infrastructure and digital transformation will empower brands to scale and connect with a broader audience, both locally and internationally.

At Nishani, we’re passionate about celebrating individuality through customizable jewelry. A budget that fosters creativity and entrepreneurship would go a long way in enabling brands like ours to continue redefining the jewelry experience for modern consumers.”

S Anand, Founder and CEO of PaySprint, a fintech venture

“India stands at a pivotal moment in its fintech revolution, with 2025 promising to be a landmark year for innovation, inclusion, and economic growth. The Union Budget offers a unique opportunity to shape the trajectory of the fintech ecosystem, which has already positioned India as a global leader in digital payments and financial technology.
In 2024 alone, India processed over 12 billion UPI transactions monthly, a testament to the growing trust and adoption of digital financial tools across urban and rural landscapes. At PaySprint, with over 5,000 partners and a robust suite of API-driven solutions, we’ve witnessed firsthand how technology can empower businesses and drive financial inclusion. However, to sustain this momentum, we need supportive policies that bridge existing gaps and fuel the next wave of innovation.

One critical area for focus is enhancing the infrastructure for open banking and API-driven platforms. A recent study by BCG indicates that India’s fintech sector could contribute $200 billion to GDP by 2030, but achieving this requires interoperability, seamless integrations, and policies that encourage collaboration between banks, fintechs, and regulators. The budget could incentivize these efforts by promoting API standardization and allocating funding for ecosystem-wide development.

Financial inclusion must remain at the heart of this vision. While over 80% of Indian adults now have a bank account, thanks to initiatives like Jan Dhan Yojana, only about 23% of rural users actively engage in digital transactions. Bridging this gap requires targeted investments in digital literacy programs, internet infrastructure expansion in underserved regions, and subsidies for SMEs to adopt digital payment systems. Empowering small businesses is especially critical, as they contribute nearly 30% of India’s GDP and are key drivers of employment.

Additionally, the government has an opportunity to support fintech startups and RegTech innovations through tax relief and funding programs. According to NASSCOM, India is home to over 2,300 fintech startups, yet many face challenges in scaling due to high compliance costs and limited access to capital. Incentives for early-stage innovators could unleash a wave of transformative solutions in areas like fraud detection, automated compliance, and data security.

Lastly, cybersecurity and data privacy must remain a top priority. With digital payments surpassing ₹20 lakh crore monthly, trust in secure platforms is non-negotiable. Budget provisions that establish national cybersecurity frameworks and offer grants for fintechs to invest in advanced data protection technologies will ensure that users can transact with confidence.

At PaySprint, we are committed to driving financial inclusion and delivering innovative solutions that simplify banking and payments for all. The 2025 Union Budget has the potential to catalyze the fintech sector’s growth, ensuring that India remains at the forefront of the global digital economy. Together, with the right policies and collective effort, we can build a more inclusive, secure, and prosperous future for millions of Indians.”

Jash Choraria, Vice President – Investments & Credit and Chief of Staff, Crest Ventures Limited

“As we gear up for the Union Budget 2025-26, the real estate sector anticipates crucial reforms that can accelerate growth, enhance affordability, and solidify its role as a key contributor to India’s economic development. The government has already demonstrated its commitment to infrastructure and housing, and I firmly believe that this year’s budget can take decisive steps to address some of the most pressing challenges in our sector.
One of the most impactful measures would be an increase in the tax deduction limit on housing loan interest payments. The current cap of ₹2 lakh has not been revised for several years, despite rising property prices and interest rates. A higher limit—say ₹5 lakh—would not only provide significant relief to homebuyers but also stimulate demand, particularly in the mid- and upper-income housing segments. This step would make homeownership more accessible and could drive momentum in the residential market.

Another key expectation from the budget is the long-awaited granting of infrastructure status to the real estate sector. This move would lower borrowing costs for developers and attract institutional investments, enabling the industry to deliver affordable housing on a larger scale. Coupled with a robust focus on urban infrastructure, this reform could catalyze growth and strengthen the foundation for sustainable city planning.

We also hope for the introduction of a single-window clearance mechanism for real estate projects. Currently, developers face a labyrinth of approvals that often result in delays and higher costs. A streamlined process would not only enhance ease of doing business but also translate to more timely delivery of projects—benefiting both developers and homebuyers.

In addition, the affordable housing segment requires targeted incentives to bridge the demand-supply gap. Reducing GST rates or providing subsidies for affordable housing projects would encourage developers to cater to this critical market while ensuring affordability for buyers. The government’s focus on ‘Housing for All’ can be bolstered through such initiatives, addressing the aspirations of urban and rural populations alike.

Finally, liquidity and access to finance remain vital concerns. Measures such as reducing the cash reserve ratio (CRR) and other monetary policy interventions can inject liquidity into the system, allowing banks to offer more competitive home loan rates. This would directly benefit homebuyers and sustain the growth trajectory of the housing sector.

The real estate sector is integral to India’s economic engine, contributing significantly to GDP and employment. At Crest Ventures, we are committed to creating spaces that inspire and uplift communities while driving sustainable urban development. We look forward to a budget that empowers stakeholders across the value chain—developers, homebuyers, and investors—paving the way for a resilient and prosperous future.”

Vikram Kankaria, Co-Founder & CEO, Fashor

“As we approach the Union Budget 2025, I am optimistic about the government’s continued focus on empowering the retail and fashion industry, a sector that not only contributes significantly to the economy but also reflects the aspirations of millions of Indians. With the Indian apparel market poised to grow at a CAGR of over 10% and expected to reach $100 billion by 2030, it is imperative to provide the right fiscal and policy support to sustain this momentum.

Key areas of focus should include reducing GST rates on fashion and apparel to enhance affordability for consumers, especially in the ethnic and fusion wear segments that cater to a wide demographic. Currently, GST rates at 12% or 18% on apparel over ₹1,000 act as a constraint for many brands, particularly those targeting Tier 2 and Tier 3 markets, where price sensitivity is high. A reduction in GST could accelerate demand and unlock significant growth potential across these regions.

Additionally, the industry would benefit immensely from incentives for D2C brands to establish offline footprints, particularly in underserved markets. As Fashor plans to open 100 exclusive brand outlets (EBOs) in the next few years, we look forward to policies that support infrastructure development and reduce operational costs, such as rent subsidies or interest rate concessions for retail-focused businesses.

On the manufacturing side, the budget could consider enhanced Production Linked Incentives (PLI) for apparel and textile sectors, emphasizing sustainability. Globally, consumers are gravitating toward eco-conscious fashion, and providing support for green manufacturing practices would enable Indian brands to compete on an international scale.

Lastly, digital transformation remains the backbone of modern retail. A push for greater investments in logistics and e-commerce infrastructure, coupled with incentives for technology adoption, can help brands like ours expand our omnichannel presence and improve customer experiences.

At Fashor, we’re committed to empowering the modern Indian woman through affordable, stylish fashion. We hope the budget sets the stage for a more inclusive and competitive retail landscape, enabling Indian brands to thrive both domestically and globally.

Kaushik Das, Founder & CEO of AAO NXT

“As we approach the Union Budget 2025, I am hopeful that the government will continue to recognize the growing influence of the OTT industry in driving India’s digital transformation. The Indian OTT market is expected to surpass $13 billion in value by 2026, with regional content playing a key role in that growth. Platforms like AAO NXT are at the forefront of this shift, offering diverse and culturally rich content that resonates with audiences across India and beyond.

I am optimistic that the government will introduce measures that further support the digital content creation ecosystem, particularly through incentives for regional and independent content creators. This could include tax breaks or grants for regional OTT platforms producing high-quality, original content, which would not only support the creative economy but also drive job creation in media, technology, and distribution.

Another area of focus could be the expansion of digital infrastructure, particularly in rural and semi-urban regions. As internet penetration increases, we are witnessing a rising demand for localized content. Improved connectivity can unlock vast new audiences for regional platforms like AAO NXT, positioning Indian content as a key player in global entertainment.

Additionally, with skill development being a priority across sectors, I believe targeted initiatives to train a new generation of content creators, technicians, and digital media professionals will help India maintain its competitive edge in the OTT landscape. This aligns with the growing trend of upskilling in digital media, which has seen significant investments in the past few years.

At AAO NXT, we are committed to bridging regional culture with cutting-edge technology, and we hope that the budget will provide the necessary support to fuel further innovation and growth in this space, ensuring that Indian OTT platforms continue to thrive and contribute to the nation’s cultural and economic development.”

Jani Vehkalahti – SVP, Smart Grids, Wirepas, a leader in wireless connectivity solutions

“The Indian Union Budget presents a pivotal opportunity to position the nation as a global leader in the energy transition. To achieve this, we at Wirepas strongly urge the government to prioritize significant investment in accelerating large-scale adoption of IoT-enabled solutions in smart metering deployments. This forward-thinking approach promises substantial payback, first to utilities and ultimately to consumers, through lower fees and more sustainable infrastructure.

Smart meter rollouts in Europe, originally introduced for billing purposes, have proven to be a key solution in supporting the growth of renewable energy production. They also enable existing electricity infrastructure to handle the rising demand from air conditioners and electric vehicles. Notably, the implementation of dynamic tariffs for consumers has successfully reduced consumption peaks across Europe, ensuring energy availability at all times.

Mesh networks, unlike cellular-based solutions, offer a remarkable 30-50% reduction in communication costs, making them a cost-effective and ultra-reliable option. Their longevity—outlasting cellular networks prone to 10-year lifespans—ensures a smart metering network that can serve India’s needs for the decades to come.

Additionally, by emphasizing design transfer and skill development, investing in mesh not only strengthens domestic expertise but also creates new revenue streams with export opportunities, cementing India’s position as a hub for advanced, sustainable technologies.”

Pradyumn Sharma, CEO of Pragati Software

 As Union Budget 2025 approaches, I’m optimistic about the government’s continued focus on strengthening India’s digital economy and skill development. With India set to become a $1 trillion digital economy by 2028, this budget presents a vital opportunity to invest in the nation’s future and address the reskilling needs of over 65% of the workforce in areas like AI, machine learning, and blockchain.

The IT sector expects policy measures that enhance India’s position as a global technology leader. As a key contributor to GDP and employment, this budget can fuel innovation, foster talent, and further develop the digital ecosystem.

A priority is increased support for upskilling and reskilling programs. Funding for industry-relevant training, in partnership with initiatives like Skill India and Digital India, will help bridge the talent gap and improve India’s global competitiveness. Tax reforms encouraging R&D investment in emerging technologies would stimulate innovation and position Indian companies as global tech leaders.

Investments in digital infrastructure, particularly in Tier 2 and Tier 3 cities, are also crucial. Improving connectivity and internet access will unlock new talent pools, decentralize growth, and support the growing work-from-anywhere trend.

I also hope for greater incentives for tech startups, particularly those in AI, SaaS, and cybersecurity. Simplifying compliance and offering funding opportunities will accelerate growth in the startup ecosystem. Finally, promoting public-private partnerships in education and skill development will help create a sustainable pipeline of professionals equipped for the future. In summary, I look forward to a budget that fosters digital inclusion, innovation, and skill development, ensuring India remains a global technology leader.

Rohith Reji, Co- founder and CEO at Neokred

“The upcoming Union Budget presents a critical juncture for India’s fast rising fintech and digital payments ecosystem. We anticipate measures that further incentivize digital transactions, potentially through tax breaks or subsidies for digital payment platforms and users. Additionally, a focus on enhancing financial inclusion through digital means, including expanding access to credit and insurance products through digital channels, would be a welcome step. We also expect the government to address the evolving regulatory landscape for fintech especially the DPDP Act, fostering innovation while ensuring consumer protection and financial stability.”

CA Prashant Thacker , Co-Founder and Partner at Thacker & Associates 

 “The Union Budget 2025 presents an opportunity to simplify tax rules to benefit M&A activities and corporate restructuring. Corporate India expects tax reforms to address complexities, reduce anomalies and provide incentives to stimulate economic growth.
Some of the key expectations include reducing the holding period for slump sale of ‘undertaking’ from 36 to 24 months and for unlisted shares in IPO Offer for Sale (OFS) from two years to one year, aligning them with listed securities. Also, buybacks funded by share premiums or proceeds from other share issuances should not be taxed as dividends to avoid artificial taxation.

Clarification is much needed on whether ‘investment’ in operating subsidiaries qualify as an ‘undertaking’ for demergers in tax-neutral manner under NCLT-approved schemes, and consequent amendment to Section 79 of the IT Act to allow the carry forward of losses despite shareholding changes due to NCLT-approved demergers.

Deferral of taxation on contingent consideration in M&A deals should be addressed by taxing it only when received, ensuring better tax certainty benefiting both investors and promoters alike.

On carry forward of tax losses, couple of long due amendments are to allow the benefit of carry forward of tax losses in intra-group restructurings where the ultimate beneficial ownership within the group remains unchanged and also the benefits of carry-forward of tax losses and unabsorbed depreciation should extend to all sectors including real estate, financial services, retail/trading activities to attract a wider array of investors in the mergers & acquisitions landscape.

Lastly, enabling provisions for mergers and demergers of LLPs should be introduced to promote seamless business restructuring and recognizing it as a tax neutral event.

Overall, businesses hope for tax reforms that ease restructuring, provide flexibility, and encourage investment.”