Super Crop Safe Ltd. Unveils Innovative Super Gold WP+ Bio-Fertilizer for Sustainable Farming

Jan 03, 2025  Ahmedabad, India

Super Crop Safe Ltd., a leading agrochemical and biotechnology company, has announced the launch of its groundbreaking product, Super Gold WP+, a unique combination of inoculant mycorrhiza and other essential nutrients. This innovative solution is designed to revolutionize farming practices by significantly reducing the consumption of chemical fertilizers like urea and DAP while enhancing crop productivity.

Super Bio – fertilizers for super crop

Super Crop Safe Ltd., headquartered in Ahmedabad, Gujarat, has been a trusted name in manufacturing and supplying high-quality insecticides, fungicides, and agrochemicals for over 15 years. Known for its eco-friendly biological and herbal products, the company has established a strong presence across Gujarat, Rajasthan, Punjab, Haryana, Madhya Pradesh, Maharashtra, and Chhattisgarh.

Signify Introduces Philips VitaUp in India: Revolutionizing Personal Well-being Through Light

Signify, the world leader in lighting, announced the launch of its revolutionary product, Philips VitaUp, in India. This innovative product is designed to support personal well-being by providing a low-intensity dose of UVB over a long period in an indoor setting.

Signify introduces Philips VitaUp in India

Philips VitaUp aims to enhance overall health and well-being by promoting strong bones and teeth, supporting immune function, improving mood and overall cognitive functions. The importance of creating healthy indoor environments has become increasingly clear as today people are spending most of their time indoors. Philips VitaUp addresses this need by utilizing light to induce the production of Vitamin D, promoting overall health and well-being.

Philips VitaUp Powerbalance

Research indicates that approximately 50% of the global population suffers from Vitamin D insufficiency, a concern exacerbated by modern lifestyles that limit exposure to natural sunlight. A study conducted in Sunderland, using similar technology, demonstrated the effectiveness of low-intensity UVB exposure in boosting Vitamin D levels. This research, along with internal data from outdoor exposure studies and VitaUp demonstration rooms, supports the efficacy of Philips VitaUp in providing a safe and effective daily dose of UVB, equivalent to a 15-minute walk at noon, two to three times a week.

Philips VitaUp’s benefits extend beyond physical health, providing a low-intensity dose of UVB, supporting emotional well-being as well. It also features an integrated proximity sensor and an inbuilt 8-hour timer for safety and convenience, making it user-friendly and easy to use.

Mr. Munish Peshin, Head of Offer Management, Professional Business, Signify Geater India, said, “We are excited to introduce Philips VitaUp to our customers in India. This product is a result of extensive research and development, aiming to bring the benefits of natural sunlight indoors. With its MasterConnect compatibility and simple design, Philips VitaUp enables daily UVB dose throughout the darker months of the year, enhancing overall wellbeing and productivity.”

Furthermore, Philips VitaUp is designed for optimal lifetime with thermal protection. This ensures that the product is durable and reliable, providing long-term benefits to users. In terms of integration and control, Philips VitaUp stands out with its seamless compatibility. It features a Zhaga LEX-M form factor, compatible with SNS accessories, and DALI and MasterConnect compatibility through an isolated port. It also includes selected diagnostics for operation time and fault detection, ensuring seamless integration and control. The introduction of Philips VitaUp aligns with Signify’s commitment to enhancing life with light in line with the brand vision of #BrighterLivesBetterWorld. It represents another significant milestone in our ongoing mission to deliver innovative, sustainable, and human-centric lighting solutions in India.

Greater Mumbai’s Largest Hospital Network – Fortis Hospitals Mumbai Rolls Out FirstCallFortis Campaign

The ‘#FirstCallFortis’ campaign by Fortis Hospitals Mumbai is an impactful initiative aimed at emphasizing the healthcare providers commitment to offering gold-standard emergency care. Through this campaign, Fortis Hospitals Mumbai engage with Mumbaikars to address a crucial challenge: the lack of easily accessible emergency contact numbers during critical medical situations. By highlighting the ease of dialing 022-4111 4111, the campaign ensures that in case of an emergency, individuals can connect with Fortis’ emergency care unit that offers swift, expert care across its extensive network of hospitals in the Mumbai Metropolitan Region.

FirstCallFortis campaign

The campaign takes a slice-of-life, insight-based approach, tapping into the everyday reality that, in emergencies, most individuals do not have access to emergency numbers at their fingertips. The messaging highlights the importance of minimizing delays in receiving medical attention, which can significantly improve patient outcomes.

The campaign spans diverse platforms, including digital ads, along with social media, cinemas (Pushpa 2 screens), and OOH (hoardings, lit boards & pole kiosks)—the healthcare provider reinforces its reputation as the largest and most comprehensive level 1 trauma care network in the city.

The brand’s approach goes beyond just providing medical services; it is focused on building trust among Mumbaikars, ensuring they know exactly where to turn when faced with a medical emergency. By using innovative tools to ensure the message reaches Mumbaikar’s of all ages, Fortis has introduced CGI-based digital ads, a first in the Indian healthcare segment! In addition to digital engagement, the campaign takes a community-centered approach, through skits, plays, scenario-based demonstrations, and live interactions. These initiatives bring the emergency helpline (022-4111 4111) and Fortis’ emergency services directly to the community, highlighting Fortis’ expertise in Level 1 trauma management, comprehensive critical care facilities, and robust ambulatory network.

Straight-to-the-heart engagement with the community is a key aspect of the campaign’s success, and Fortis is taking this message to places where people gather and engage daily. In the coming weeks, the brand will connect with communities at schools, colleges, workplaces, places of worship, gyms, recreational centers, parks, housing societies, bus depots, and railway stations. The focus on emergency preparedness through these efforts reinforces Fortis’ commitment to not just treat, but to proactively support the health and safety of Mumbai’s residents.

Talking about the launch, Dr S. Narayani, Business Head-Fortis Hospitals Maharashtra, said, “Through the #FirstCallFortis campaign, we are showcasing not just our capabilities of being the largest emergency-prepared healthcare network in Greater Mumbai, but also the convenience of reaching out to us with an easy-to-remember number in time of a medical emergency. With an expansive network of four state-of-the-art hospitals across the metropolitan region, we are prepared to tackle emergencies of all nature, this integrated campaign hopes to get 022-4111 4111 on the speed dial of all Mumbaikars. This campaign is our promise to Mumbaikars that medical aid is just a call away.”

The campaign’s integrated approach, which spans across multiple touchpoints, aims to reach 10lakh+ households by World Health Day on April 7th, 2025. The focus will be on spreading the critical message of emergency preparedness, making sure that every Mumbaikar knows the importance of being prepared and has the right number at hand when every second counts.

LG Reveals Multifunctional 3-in-1 Projector Combining Lighting and Speaker at CES 2025

SEOUL, Jan. 3, 2025 — LG Electronics (LG) is reinforcing its reputation as a top provider of lifestyle projectors with the introduction of two brand-new models at CES 2025. Raising the bar for the lifestyle projector category, LG’s “new-concept” models are designed to deliver maximum space efficiency. The CES Innovation Award-winning PF600U is a versatile device that seamlessly combines a projector with a Bluetooth speaker and LED mood lamp, while the CineBeam S (model PU615U) has the distinction of being LG’s smallest-ever 4K Ultra Short Throw (UST) projector. Worthy successors to 2024’s popular LG CineBeam Q, the innovative, new models boast exceptional picture quality, design and ease-of-use; making them the ideal lifestyle companions for modern consumers.

PF600U: A Versatile 3-in-1 Lifestyle Companion for Everyday Spaces

The groundbreaking PF600U, a CES Innovation Award honoree, transforms living spaces with its multifunctionality. Serving as a projector, Bluetooth speaker and LED mood lamp, it can tailor any room’s ambiance to the user’s preferences. Whether enjoying a private theater, soothing visuals or a mood-lit listening session, it effortlessly curates a distinctive experience that enriches the moment.

Inspired by a floor lamp, the stand-pole design ensures intuitive usability and effortless integration into any space. It features FHD (1,920 x 1,080) resolution, 300 ANSI lumens of brightness and seamless OTT streaming via LG webOS for premium entertainment. Its stereo speakers with passive radiators offer rich and immersive sound, while the LED mood lamp enhances ambiance with nine colors and five brightness levels. Courtesy of its 110-degree tilting head and auto screen adjustment function, the extremely versatile companion supports a wide range of activities, from solo movie nights to immersive music sessions with friends.

CineBeam S: Compact 4K UST Projector Creates Freedom for Interior Design

The CineBeam S is LG’s smallest 4K UST projector, combining premium image quality with a sleek, compact and lightweight design that enables exceptional portability. Despite its compact size, it delivers stunning 4K UHD (3,840 x 2,160) resolution and 500 ANSI lumens of brightness, producing vivid, lifelike visuals with 154 percent coverage of the DCI-P3 color space. Its ultra-short throw capability projects images ranging from 40- to 100-inches with just a few inches of wall clearance, maximizing space utilization without compromising on immersion.

Featuring a minimalistic metallic finish, the CineBeam S blends effortlessly into modern interiors while its rich and immersive sound comes courtesy of its built-in stereo sound system with Dolby Atmos. Powered by LG webOS, it provides easy access to popular streaming platforms. Intuitive features, such as Auto Screen Adjustment, Wall Color Adjustment and Screen Scaling/Shifting, ensure stress-free setup and optimal screen alignment, adapting to various room configurations and wall surfaces.

“With the PF600U’s 3-in-1 versatility and the CineBeam S’s compact, ultra-short throw design, LG is setting a new standard for lifestyle projectors that cater to diverse spaces and user demands,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is dedicated to delivering versatile projectors that adapt to different moods and lifestyles while seamlessly integrating into various environments, elevating the everyday experiences of modern users.”

JBVNL appoints REPL for Comprehensive GIS-Based Asset Mapping and Consumer Indexing Project in Jharkhand

Delhi/Ranchi, 03rd January 2025: Jharkhand Bijli Vitran Nigam Limited (JBVNL) has appointed REPL (Rudrabhishek Enterprises Limited) to execute a wide-range of GIS project. It involves consumer indexing, GIS-based asset mapping, creation/upgradation of GIS databases and applications. The project is spanning in five years i.e. two years of implementation and three years of Facility Management Services. It aims to integrate advanced GIS technology into JBVNL’s operations.

The initiative is a part of the Revamped Distribution Sector Scheme (RDSS), launched by the Ministry of Power, Government of India, with a vision to enhance the quality, reliability and affordability of power supply to consumers.

REPL will undertake a comprehensive turnkey approach for JBVNL, encompassing field surveys, mapping of electrical assets and consumer properties across various voltage levels, migrating existing data to a cloud platform, and deploying enterprise-grade GIS software. The project scope includes preparing a baseline data system for the distribution network and implementing solutions to facilitate improved meter reading, billing and energy audits. This will ultimately be modernizing and enhancing JBVNL’s infrastructure and service delivery through smarter network management and streamlined technological integration.

Mr. Pradeep Misra, CMD-REPL said, “This project is a testimony to our capabilities in delivering cutting-edge GIS solutions and robust digital infrastructure. This project will enhance the reliability and efficiency of the power distribution network. We are committed to support JBVNL in achieving this objective of power services to consumers across Jharkhand.”

Mr. Prabhakar Kumar, Urban & Infra Head – REPL added, “This project ensures accurate consumer data management, reduces power outages, and minimizes energy losses through better infrastructure planning and maintenance. By enabling real-time monitoring and quicker fault resolution, it improves service quality and accountability. Additionally, it supports equitable power supply, contributing to the socio-economic development of Jharkhand by fostering transparency and better governance in the electricity sector.”

REPL has a proven track record in executing high-impact projects under Government of India initiatives, providing consultancy services in flagship programs such as Smart Cities, AMRUT, Jal Jeevan Mission, PMAY, and Skill India at multiple locations. Indicative projects are GIS based Master Plans, Functional Plan on Education & Skill Development, Development Plan for Outer Ring Road and GIS based property tax register.

Bon Mama Opens at Reach 3Roads, Redefining Gurugram’s Culinary Scene

Reach 3Roads, one of Gurugram’s most sought-after retail and lifestyle hubs, has added another feather to its cap with the launch of Bon Mama, a premium dining experience located on the center’s second floor. This exciting addition enriches the area’s culinary scene with a fusion of Indian and continental flavors, an inviting ambiance, and top-notch service.

 Bon Mama’s menu promises to be a gastronomic delight, offering an array of options tailored to diverse palates. Guests can savor soups, salads, chaats, and kebabs, or indulge in signature sizzlers like Stuffed Cottage Cheese Steak and Roast Leg of Chicken. For comfort food enthusiasts, there’s an extensive selection of burgers, pastas, and pizzas, along with timeless North Indian classics. To conclude the meal, dessert lovers can enjoy Nutmeggy Pancakes, rich mousse, or brownies with ice cream. A curated list of mocktails, smoothies, and hot and cold beverages ensures there’s something for everyone.

 The arrival of Bon Mama reinforces Reach 3Roads’ position as a premier culinary destination, expanding its portfolio of diverse dining experiences and appealing to both food aficionados and families looking for memorable outings.

 Nandini Taneja, Regional Director – Leasing, Reach Group, shared her thoughts: “We’re delighted to welcome Bon Mama to Reach 3Roads. Our goal is to consistently offer visitors a diverse and memorable experience, and Bon Mama perfectly embodies this vision. Its unique menu and inviting atmosphere will undoubtedly resonate with food lovers and families looking for something special.”

 Harneek Singh, Director, Bon Mama, added: “The launch of Bon Mama at Reach 3Roads is an exciting chapter for us. Our philosophy has always been about crafting dining experiences where exceptional cuisine meets heartfelt hospitality.”

 Furthermore, Harmeek Singh, Director, Bon Mama, said: “We’re excited to bring this vision to life here, offering a space where casual meals and cherished moments blend seamlessly.”

 Reach Group has been a trusted force in real estate for more than a decade. We hold a portfolio comprising various successful projects. Trusted by some of the world’s most recognizable brands, we are committed to delivering exceptional spaces that inspire, empower, and contribute to a better future.