Life n Colors brings together centuries of global art into the modern home with a new collection: “Aadi-Ananta”

Life n Colors has always stood at the intersection of tradition and innovation, but their latest collection, Aadi-Ananta, sets a new benchmark in home décor by celebrating the union of global artistry through a line of wallpapers and fabrics. Drawing inspiration from Persian, European, Oriental, and Indian artistic traditions, Aadi-Ananta sends you an invitation to travel the world through the lens of art, history, and culture.

Apourva, Co-founder of Life n Colors shared: “Aadi-Ananta offers more than just décor – it brings stories, culture, and history into your home. Each piece is crafted with care by artisans who bring these traditions to life through their detailed work. This collection is for those who appreciate not just luxury, but the meaning behind it.”

The textile range of this collection features beautifully crafted furnishings from the brand’s home line, Prasanaakshi, including curtains, wall art, and art prints. With intricate hand-embroidered depictions of Ram-Sita and delicate threadwork on chinoiserie patterns, these art prints seamlessly blend fine stitching into the designs, adding rich texture and depth.

From the Collection:

The Royal Enclave wallpaper channels the regal opulence of India’s grand palaces, transforming a wall into a tribute to the country’s royal past. With arches, domes, and intricate details that evoke the splendor of traditional Indian architecture, it brings an air of elegance reminiscent of the great Maharajas’ courts.

The Lore of Persian Town, on the other hand, draws from the elaborate Persian artistry, with delicate patterns that reflect the vibrant life and heritage of ancient Persia. Its details invite the observer to appreciate the interesting craft of Persian tilework and its geometric precision.

The Midas Touch: A Nod to Baroque Elegance- Inspired by the opulence of the Baroque era, The Midas Touch design infuses European sophistication with a lavish touch of gold. The rich golden accents evoke a sense of aristocratic luxury, reminiscent of a time when art and design were as much about indulgence as they were about beauty.

Whispers from the East – On the other side of the world, the Oriental Theme Wall channels the mysticism and minimalism of Far Eastern design. With its serene symmetry, this piece is both calming and deeply spiritual, offering a harmonious balance between nature and architecture. The delicate brushstrokes and subtle color palette create an atmosphere of quiet reflection, making it ideal for homes that seek peace and tranquility.

A Journey Through Indian Landscapes and Art – Imagine lying beneath a canopy adorned with delicate floral motifs, traditional architectural elements, and serene depictions of royal life. One of the most striking designs in this collection is the Maharaja Maharani Canopy, a luxury ceiling wallpaper that transcends ordinary design to become a work of art in its own right. The soft palette of golds, deep blues, and lush greens creates an intimate yet grand atmosphere, becoming a gateway to a royal dreamscape.

Stepping into the more serene and meditative aspects of the collection, Lotus of Kailasa and House of Melody are rooted in India’s spiritual and natural beauty. The Lotus of Kailasa design reflects Kerala’s temple art, with motifs that evoke the sacred lotus and temple architecture, drawing one into the tranquility of India’s spiritual landscapes. Meanwhile, House of Melody, inspired by the art of Raja Ravi Verma, breathes life into classical Indian painting. The design captures the grandeur of Raja Ravi’s storytelling, blending mythological themes with modern elegance.

The combination of artistic wallpapers and richly embroidered textiles offers a unique way to prepare your home for the upcoming festive celebrations. Whether you’re hosting Diwali gatherings or simply looking to refresh your space, Life n Colors provides decor that exudes warmth, heritage, and sophistication.

Malabar Gold & Diamonds Launches US Flagship in LA, Plans 20 New Showrooms Worldwide in October

Mumbai, 16th October 2024 – Malabar Gold & Diamonds, one of the world’s largest jewellery groups, has opened its US flagship showroom in Los Angeles, marking a significant milestone in its growth within North America. This new showroom is the largest and fifth location for Malabar Gold & Diamonds in the USA.

The inauguration ceremony was led by California Congresswoman Michelle Steele, with Malabar Group Chairman MP Ahammed, Vice Chairman KP Abdul Salam, International Operations Managing Director Shamlal Ahamed, North America Regional Head Joseph Eapan, and other senior management in attendance.

Spanning 6,500 square feet in Artesia City, the showroom boasts over 30,000 jewellery designs from 20 countries and features around 25 exclusive brands. Customers can also personalize their jewellery selections. To celebrate the opening, all customers will receive guaranteed Gold Coins with the purchase of Diamond and Precious Gem Jewellery, an offer valid until November 3rd.

Commenting on the occasion, MP Ahammed, Chairman, Malabar Group, said, “Our flagship showroom in Los Angeles highlights our dedication to providing an unparalleled jewellery shopping experience. This location is particularly significant for us, as North America plays a vital role in our growth strategy. We are excited to announce our plans to open 20 new showrooms globally this October, and we are grateful for the support that has helped us pursue our goal of becoming the world’s leading jeweler.”

The sixth Malabar Gold & Diamonds showroom in the US will soon open in Atlanta, Georgia. The company has ambitious plans for expansion, targeting cities such as San Francisco, Seattle, Austin, Tampa, Virginia, Detroit, Houston, Charlotte, Phoenix, New York, and San Diego. In Canada, the brand will extend its presence into British Columbia and Alberta. Of the 20 new showrooms set to launch in October, seven are already operational, with 13 more to follow in the USA, UAE, Qatar, Saudi Arabia, and India. Currently, Malabar Gold & Diamonds operates more than 360 showrooms across 13 countries, dedicating 5% of its profits to various social responsibility projects.

FLAME University invites applications for Undergraduate and Postgraduate Programs for 2025 Intake

Pune, Maharashtra: FLAME University has been relentlessly innovating and reinventing its offerings and will commence this admissions year with courses across undergraduate and postgraduate programs. FLAME has commenced its admissions for 2025 intake, with multiple interdisciplinary offerings.

Aligning with NEP 2020, the university currently offers a four-year interdisciplinary undergraduate program with a three-year exit option available for B.A. (Hons), B.Sc. (Hons), BBA (Hons), and BBA (Communications Management) (Hons) undergraduate degrees.

The degree nomenclature for each of these programs will be determined by the major that the student chooses to pursue.

4-year Undergraduate Degrees And Their Majors Leading To Honours Degrees

B.A. (Hons) – Economics, Psychology, Literary & Cultural Studies, International Studies, Environmental Studies, Journalism, Public Policy, Sociology.

B.Sc. (Hons) – Applied Mathematics, Computer Science, Data Science and Economics, Computer Science and Design.

BBA (Hons) – Finance, Business Analytics, Marketing, Human Resource Management, Entrepreneurship, Operations, Design Management, General Management.

BBA (Communications Management) (Hons) – Advertising & Branding, Digital Marketing & Communications, Film & Television Management, Communication Studies.

Interdisciplinary majors. Not offered as minors. Only offered as majors. No minor combination possible. Only available as a major in the 3-year undergraduate program.

To know more: Undergraduate (UG) Program Courses | FLAME University

4-year Undergraduate Design Program (B.Des)

The university also has a 4-year Undergraduate Design Program (B.Des) rooted in liberal education and centered around experience design. The program offers a major in Experience Design, and the minors available are Psychology, Entrepreneurship, Business Analytics, Marketing, and Literary & Cultural Studies.

To know more: Bachelor of Design (B.Des.) | Undergraduate Degree Course at Flame University

Postgraduate Programs

For those seeking a PG program, FLAME University offers a two-year MBA, MBA (Communications Management), a Masters of Science in Economics, and a one-year PG program in Entrepreneurship and Innovation.

FLAME also offers a 1-year full-time diploma in interdiscplinary studies called the FLAME Scholars Program (FSP), offering a Postgraduate Diploma in Interdisciplinary Studies and Research.

The Power of Digital Influence: How Influencers are Transforming the Entertainment Industry

By-Gaurav Bakshi, CEO and founder of a talent/influencer management firm

The entertainment industry has witnessed a seismic shift in recent years. What was once dominated by film stars, television actors, and musicians is now shared with a new breed of celebrities – digital influencers. These influencers have taken the industry by storm, leveraging social media platforms like Instagram, YouTube, and TikTok to build massive followings. But influencers do more than just entertain; they shape consumer behavior, influence trends, and have become integral to how brands approach marketing. According to recent reports, the global influencer marketing industry is projected to reach $24.1 billion by 2025, highlighting its massive impact. I, Gaurav Bakshi, CEO and founder of a talent/influencer management firm, have seen firsthand how digital influencers have revolutionized the entertainment landscape. In this article, we explore the rise of influencers, their role in entertainment, and what the future holds for them.

 Evolution of Entertainment
The concept of entertainment has evolved significantly with the advent of digital media. Traditional forms of entertainment like television, radio, and cinema were once the primary means of reaching mass audiences. Today, with the rise of digital platforms, these forms have either evolved or have been supplemented by new-age content creators. The internet has democratized entertainment, giving virtually anyone with a smartphone the ability to produce content and reach a global audience.

 For decades, celebrities—actors, musicians, athletes—held an almost exclusive domain over public attention. However, the rise of social media platforms disrupted this exclusivity, paving the way for influencers. Platforms such as YouTube allowed content creators to produce videos that rivaled traditional media, while Instagram and TikTok offered influencers the ability to engage audiences in real-time. These platforms bypassed the need for large production budgets, granting content creators the freedom to be their own producers, directors, and actors.

 As of 2023, YouTube has over 2.5 billion monthly users, while Instagram and TikTok boast 1.4 billion and 1.05 billion users, respectively. These numbers highlight the massive audience reach influencers can tap into, transforming them into powerful entertainment figures.

 Role of Influencers in Entertainment
The role of influencers in entertainment extends far beyond simply posting pictures or videos. They have become a crucial part of the entertainment ecosystem, often creating content that is more relatable and engaging than what traditional media offers. Unlike traditional celebrities, influencers build deeper connections with their audiences, often interacting with followers through comments, live streams, and personal messages. This engagement fosters a sense of authenticity, which can make influencers more trustworthy in the eyes of their followers.

 Influencers have expanded into various entertainment sectors, from beauty tutorials and gaming to lifestyle vlogs and comedy skits. Some influencers have even made successful transitions into mainstream entertainment, landing roles in movies and television shows. Lilly Singh, a YouTube sensation, is a prime example—transitioning from digital content creation to hosting her own late-night talk show on NBC. Addison Rae, a TikTok star, followed a similar path, leading to her starring role in Netflix’s “He’s All That.”

 Additionally, influencers often collaborate with brands to produce high-quality content that blurs the lines between entertainment and advertising. They are frequently seen at major industry events such as fashion shows, award ceremonies, and film festivals, cementing their place in the traditional entertainment landscape. In 2022, 65% of marketers increased their influencer marketing budgets, further highlighting the significant role influencers play in modern entertainment. These partnerships benefit both parties—brands tap into the influencer’s large, engaged audience, while influencers gain access to larger projects and higher production budgets.

 Engagement and Community Building
One of the reasons influencers have become so powerful in the entertainment industry is their ability to build strong, engaged communities. Unlike traditional celebrities who often appear distant or unattainable, influencers create content that feels authentic and accessible. They engage directly with their audience, responding to comments, taking requests, and sometimes even collaborating with their followers. This interaction fosters a sense of loyalty and trust that traditional celebrities often struggle to match.

 For example, YouTuber MrBeast is renowned for his highly engaging content, which includes philanthropy-based challenges and collaborations with his fan base. MrBeast currently has over 184 million subscribers on YouTube, and his recent charity campaign raised $30 million to remove trash from the ocean. This level of engagement encourages viewers to be active participants in the content rather than passive consumers, creating a deeper connection. The audience becomes part of the influencer’s journey, which makes their recommendations, whether for products, services, or even entertainment, far more persuasive.

 The numbers back this up. A report by Influencer Marketing Hub found that influencer marketing campaigns generate 11 times more ROI than traditional digital marketing. The sheer engagement that influencers command makes them indispensable in the entertainment industry.

 Business Perspective: Monetizing Influence
The rapid rise of influencers has fundamentally changed the way the entertainment industry approaches monetization. Social media platforms such as Instagram, YouTube, and TikTok have provided influencers with various revenue streams, including brand partnerships, sponsored content, affiliate marketing, and even merchandise sales.

 One of the most popular ways influencers monetize their presence is through brand partnerships. Influencers collaborate with companies to promote products or services, often creating sponsored posts or videos that integrate the brand seamlessly into their content. The authenticity of influencer marketing comes from the fact that 61% of consumers trust influencers’ recommendations, compared to just 38% who trust traditional ads.

 Affiliate marketing is another effective monetization tool. Influencers often share affiliate links for products they recommend, earning a commission on every sale generated through their referral. This strategy works particularly well for beauty influencers, tech reviewers, and lifestyle bloggers. For example, lifestyle influencer Chiara Ferragni reportedly earns over $8 million annually through brand collaborations and affiliate marketing.

 Many influencers have also launched their own product lines. For instance, beauty influencers like Huda Kattan, who has over 52 million Instagram followers, turned her online presence into a billion-dollar beauty brand, Huda Beauty. This direct-to-consumer approach allows influencers to monetize their followings in ways that go far beyond sponsored content.

 Influencer management firms like Gaurav Bakshi’s play a critical role in this ecosystem. These firms help influencers secure lucrative deals, negotiate contracts, and grow their brands. A recent report showed that top influencers can charge between $10,000 to $1 million per sponsored post, depending on their following, engagement, and niche.

 Challenges and the Future of Influencer-Driven Entertainment
While influencers have become integral to the entertainment industry, they face several challenges. One of the biggest is market saturation. With millions of people vying for attention on platforms like Instagram and TikTok, standing out has become increasingly difficult. Influencers must constantly innovate to keep their content fresh and engaging.

 Another challenge is maintaining authenticity. As influencers grow, the line between genuine content and paid promotion can blur, causing followers to lose trust. According to a report by eMarketer, 47% of consumers have grown skeptical of influencers who frequently promote brands, highlighting the importance of striking a balance between monetization and authenticity.

 Looking ahead, the future of influencer-driven entertainment appears bright but also uncertain. As platforms evolve and new technologies like virtual reality and AI emerge, influencers will need to adapt. Virtual influencers, such as Lil Miquela, an AI-driven digital persona with over 3 million Instagram followers, are already beginning to blur the lines between reality and virtual entertainment, offering a glimpse into the future of influencer marketing.

BPEA Credit Renames to Ascertis Credit, a New Identity to Align With Its Future Growth Objectives

Mumbai, October 16, 2024: BPEA Credit, a pioneer in performing private credit space in Asia, today announced its new identity as “Ascertis Credit.”

This change reflects the company’s continued commitment to build and operate a best-in-class private credit investment firm. The new name, Ascertis Credit, reflects the firm’s commitment to its legacy of domain confidence, professional expertise and strategic strength, coupled with robust risk management, aligning perfectly with its vision for future growth.

Ascertis Credit is one of Asia’s leading private credit platforms, having established its mid-market direct lending investment program over a decade ago. The firm has a proven track record of generating strong private credit investment returns through providing bespoke, non-dilutive growth capital solutions to the mid and large corporates in India and SE Asia. Recognized as an early mover in India’s private credit landscape, the leadership team is one of the most experienced teams with extensive credit experience in India, Asia and in global markets, and has successfully deployed capital across diverse market and valuation cycles. Ascertis Credit manages capital for marquee global pension funds and developmental financial institutions, and a diverse set of Asian and Indian financial institutions, and family offices.

Ms. Kanchan Jain, Head – Ascertis Credit said, “Our rebranding to Ascertis Credit reflects our commitment to growth, innovation and delivering superior value to our investors and portfolio companies. Performing credit in the high growth economies of India and SE Asia provides tremendous diversification benefits to investors coupled with attractive returns and strong liquidity, well insulated from market volatility and the risks of high valuations. It also addresses the need for longer term stable capital required for inclusive growth of the large economies of the region and enhances regional wealth creation through non-dilutive growth solutions.”

Ascertis Credit has raised 4 funds till date and invested over a billion dollars in performing credit. It will be raising its fifth fund soon, following the successful deployment of its current fund. Fund III had announced final close in June 2022 at US $600mn and represents one of the largest single-country performing credit funds raised in Asia.

Earlier in the year, Ascertis Credit launched its new income fund series, Select Short Term Income Fund – I (SSTIF-I), targeting a fund of INR 750 crore to invest in stable, shorter-term investments with regular income distributions to its investors. SSTIF-I announced its first close in June 2024 and is expected to announce final close soon.

This rebranding outlines the firms exciting plans in the realm of capital solutions and alternative finance, building on the existing foundation of its core values and investment focus. The firm continues to be led by its highly experienced leadership team that has been working together since its inception, managing its investment programs to deliver consistent and attractive returns to its investors.

La Pink announces Parineeti Chopra as Its Brand Ambassador

La Pink, India’s first beauty brand with 100% Microplastic Free Formulations celebrated for its unique, natural and innovative products, is excited to announce the onboarding of renowned actress Parineeti Chopra as its first-ever brand face. This partnership marks a significant milestone for La Pink as we continue redefining clean beauty standards and inspiring confidence among women nationwide.

 La Pink entered the market with 17 products in 2023 and now has more than 60 products in its portfolio. Entirely relying on customer feedback, be it packaging or formulations, La Pink has always been customer-centric and dedicated to bringing revolutionary, impactful, innovative products to the Indian mass consumer. In a quest to find the perfect face that resonates with La Pink’s personality, the brand found its ideal match with Parineeti Chopra, an actor, entrepreneur, philanthropist, singer and above all, an empath.

“Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients.” said Mr Nitin Jain, Founder and Director of La Pink- India’s first beauty brand with 100% Microplastic Free Formulations.

As La Pink continues to revolutionize the Indian beauty industry, the brand is thrilled to have Parineeti Chopra as a partner in its mission to inspire conscious beauty and create a healthier future for both consumers and the planet.

 Parineeti Chopra, Brand Ambassador expressing her excitement about joining La Pink, said, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention. While there are many natural and organic skincare brands, very few are discussing the harmful effects of microplastics on our skin and the environment.

 That’s why I knew I had to participate in this mission. Indian consumers deserve to know about these ingredients and make informed choices. La Pink’s products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance, all while being completely free of microplastics. This is exactly what modern skincare should be—unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet.”