Indian Outdoor Advertising Association Joins the Global Initiative Essays for Peace to Mark International Peace Day

Mumbai, 30th September, 2024: The Indian Outdoor Advertising Association (IOAA) joined the global movement Essays for Peace in commemoration of UN International Peace Day. As a part of this initiative, a glowing candle symbolizing peace and unity was displayed on digital screens at midday across India for five minutes by digital out-of-home (OOH) partners, aligning with similar displays around the world. The image, free of words or logos, represented a universal call for hope and solidarity, resonating with the pressing need for peace in today’s world.

In India, the initiative recorded widespread participation. A coalition of prominent OOH media companies, including Network Advertising, Wallop, Laqshya Media, Jagran Engage, AS Advertising, Roshan Space, Symbiosis, Alakh Advertising, Vyoma Technologies and Brands on Wheels, Pioneer Publicity united to bring the campaign to life.

The combined network of the OOH media partners enabled the successful display of the candle in diverse locations, such as Delhi, Mumbai, Chennai, Kolkata, Hubli, Lucknow, Aligarh, Raipur, Noida, Secunderabad, and Goa. The seamless execution across such a wide geographical spread underscored the Indian OOH sector’s ability to mobilize quickly and effectively for initiatives of international significance.

Globally, the action took place in several cities in New Zealand and concluded in Honolulu, Hawaii.

IOAA’s involvement is part of its ongoing effort to align the Indian OOH industry with international standards through collaboration with the World Out of Home Organization (WOO), showcasing the sector’s capability to engage on the world stage.

Mr. Pawan Bansal, Chairman, Indian Outdoor Advertising Association & Chief Operating Officer – Jagran Engage – A Unit of Jagran Prakashan Limited said “IOAA is delighted to mark International Peace Day as part of the global initiative and movement, “Essays for Peace.” This initiative is not only relevant and essential in today’s world but also part of IOAA’s broader mission to integrate into the global World Out of Home community, aiming to elevate the Indian out-of-home industry to international standards.

Going forward, we will witness several such events on the Indian Out of Home platform. One key initiative being spearheaded by IOAA is the plan to make OOH India an eco-friendly and sustainable industry, with the goal of achieving ad-net zero by 2030.”

Looking ahead, the Indian Out of Home platform will host several events. A major initiative led by IOAA aims to make the OOH industry in India eco-friendly and sustainable, with a target of achieving net-zero emissions by 2030.

Students of Manthan School, Hyderabad Lead Environmental Initiative with ‘Project Go Kurin’

Hyderabad, 30th September 2024: Six Grade 9 IGCSE students from Manthan School at Hyderabad have taken an innovative step towards environmental conservation with their ‘Project Go Kurin’ focusing on paper recycling and sustainability.

As part of the ISP Changemakers program, the students aimed to reduce school paper waste and transform it into recycled paper and handcrafted paper mache objects. The project concluded with a donation drive and a workshop for children at Keshav Nagar Government School.

Under *Project Go Kurin*, the students collected paper waste from their school, shredded it, and processed it into pulp. The pulp was then transformed into fresh batches of paper, which served as the base material for the creation of paper mache toys, sculptures, and decorative items. They visited the Gowlidoddi Keshav Nagar Government School, where they donated the handmade toys to the Anganwadi kids and conducted a hands-on workshop teaching the children the art of paper recycling.

One of the students involved in the project, shared their experience:

“Recycling school paper waste was eye-opening. We learned how even small contributions can help make a difference for the environment. The joy of creating toys from recycled material and seeing the children at the Anganwadi receive them was truly rewarding. It has taught us to be more responsible and conscious about sustainability.”

Principal of Manthan School, Mr. Surjeet Singh, praised the students for their dedication and initiative, stating:

“It is heartening to see our students take up such meaningful projects that promote both creativity and environmental responsibility. The work done by these students under *Project Go Kurin* is a testament to the potential young minds have in creating positive change. I encourage everyone to follow their lead and contribute to a greener and more sustainable world.”

The project’s impact extends beyond the school and Anganwadi community, emphasizing the importance of recycling and environmental awareness. The students’ workshop allowed participants to engage with sustainable practices and take away knowledge on recycling methods that can be applied in everyday life.

Creating a Cozy Monsoon Sanctuary: Design and Decor Tips for a Welcoming Home

By-Ms. Parul Mittal, Director, Greenlam Industries

Arrival of monsoon is like refreshing showers and cool breezes, which brings a sense of freshness and tranquillity. As much as it provides respite from the scorching heat, it also presents unique challenges in maintaining our homes, as the increased humidity and dampness can take a toll on our interiors. However, through thoughtful interior and designing, these challenges can be efficiently managed. With careful planning you can easily transform your abode into a cozy monsoon sanctuary, where you can enjoy the music of rain while sipping on a warm cup of tea, and bask in the comforting ambiance with your family, all while ensuring your sweet abode remains well-protected against the challenges of monsoon.

Below are some tips on behalf of Ms. Parul Mittal, Director, Greenlam Industries to help you transform home into a haven of warmth and elegance:

Embrace Moisture-Resistant Materials: The increased humidity during monsoon season can wreak havoc on materials not designed to withstand moisture. Opt for flooring options which have resistance against spills and stains making them perfect for households with children and pets. There are certain flooring options like the engineered wood flooring that provide unmatched performance in even the harshest climatic conditions and are also more resistant and stable as compared to solid hardwood and laminate flooring. When selecting wall surfacing, consider those laminates that are easy to wipe clean and resistant to mold and mildew growth. For furniture, prioritize materials like treated wood, metal, or weather-resistant wicker that can handle the humid conditions without warping or deteriorating.

Infuse Warmth with Colors and Textures: Counteract the grayness of the monsoon season by infusing your interiors with warm and inviting colors. Earthy tones like terracotta, deep greens, warm browns, and mustard yellows create a sense of coziness and comfort. Complement these hues with natural textures that add visual interest and tactile warmth. Think jute rugs, woven baskets, chunky knit throws, neutral colour laminates & linen curtains to create a space that feels both stylish and inviting during the rainy days. . Even the doors scream luxury and elegance, Opt for engineered wooden doors with laminate, veneer or paint surface with the right colour technique- deep rich tones or playful touch of grey it make your hallways and entrance vibrant.

Create a Fresh and Aromatic Ambiance: Combat the dampness and potential for musty odors that can accompany the monsoon season by ensuring good ventilation. Use exhaust fans, open windows strategically when it’s not raining heavily, and consider using a dehumidifier if needed to keep the air fresh and dry. Enhance the freshness with natural scents. Essential oil diffusers with uplifting fragrances like lemon, lavender, or cinnamon can work wonders in creating a welcoming and pleasant aroma throughout your living spaces.

Let There Be Light (Strategically): Don’t let overcast skies dim the ambiance of your home. Maximize natural light by keeping curtains sheer and light-coloured, allowing daylight to filter through during the day. As evening approaches, create a warm and inviting glow with strategically placed lamps and light fixtures. Opt for warm-toned bulbs that mimic natural light and create a cozy atmosphere, banishing any gloominess brought on by the weather. Cool minimalism- having simple yet elegant vibe to your home and cosy elegance- medium colours with rich elements like gold and brass details, are what’s trending right now. Neutral atmosphere with natural coloration with neutral colours used in laminates, engineered wooden floors and doors makes a stark difference in the light reflection of your sweet abode.

Add Touches of Monsoon Cheer: Embrace the monsoon season by bringing its cozy charm indoors. Introduce humidity-loving plants like peace lilies and ferns to purify the air and add a touch of life. Enhance your interiors with durable and versatile digitally printed laminates, even customizing them with your favorite pictures for a personal touch. Subtle monsoon-themed decor like rain-patterned cushions or rainy landscapes artwork can further enhance the mood. Finally, indulge in the warmth of real wood flooring and the natural sophistication of engineered wooden doors and frames, creating a lasting sanctuary for you and your family to enjoy throughout the season. So, this monsoon, give your home a complete 360 makeover by adding a touch of warmth and elegance, making you fall in love with your sweet abode even more than before!

Motorola Celebrates Festive Season with ‘Rangeela Re’ TVC Starring Kriti Sanon

Hyderabad, 30th September 2024: Motorola, a global leader in mobile technology and innovation, today launched an exciting new TVC in India, starring brand ambassador Kriti Sanon as part of its festive campaign, “Hello Colours. Hello AI.” The campaign highlights Motorola’s leadership in design through its ongoing global partnership with Pantone™ in the smartphone industry with the most premium, stylish and colourful portfolio of smartphones, highlighting the lifestyle tech positioning of the brand and its appeal to the Gen Z consumers with the use of diverse and youthful colours, materials and finish. Further, the campaign showcases Motorola’s commitment and leadership in Artificial Intelligence with advanced AI camera features and generative AI features across its premium smartphone portfolio.

For the festive period, Motorola introduces five vibrant new color variants for its most popular smartphones across different segments, namely – motorola edge 50 Pro, motorola edge50 Fusion, motorola edge50 Neo, moto g85 5G, and moto g64 5G specifically for the festive sale period. Aimed at breaking away from the noise of the festive season sales and securing attention of the today’s generation, the campaign is designed to celebrate essence of colours with a fusion of cutting edge technology and create a significant impact through the universal appeal of music.

The film is a modern, groovy recreation of the timeless song “Rangeela Re” from the movie Rangeela. This version resonates with Gen Z and the entire Indian audience, striking the right notes of vibrancy and fun.

The film starts as Kriti Sanon hears the initial part of the song in the background “Yai re, Yai re”. She turns around to identify where the sound is coming from and realizes that it is coming from her motorola edge 50 Pro where we see an incoming call from Motorola on her phone, pulsing with colors. With a smile she walks on and is transported into the magical worls of Motorola’s colours starting with a burst of Caneel Bay– the new colour of the edge 50 pro as her crew joins in, showcasing the phone’s True to Life colors and moto ai photo enhancement. Post that the lights go out and she reappears in a green costume with the motorola edge 50 Fusion in Forest Green, dancing in a glowing jungle to highlight its low-light videography with the Sony LYTIA 700C sensor. Next, she receives a moto g85 in Viva Magenta, prompting the dancers’ costumes to shift colors. The scene reveals the 3D curved screen of the g85 as Kriti highlights the curves in her dance steps as well. The scene transforms into the motorola edge50 neo in Nautical Blue, showcasing moto ai adaptive stabilization for a shake free video. After this she is seen admiring the new and beautiful Berry Red colour of moto g64. The commercial ends with a frame showcasing all five phones, celebrating Motorola’s stunning new color collection and adding excitement to festive moments. The full video can be seen at:

Commenting on the campaign, Mr. Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, “At Motorola we believe in being a lifestyle-tech brand that stands out in the smartphone category not just through its cutting-edge technology but also through its leadership in design. Our festive campaign is our endeavor to highlight Motorola’s dedication to premium, stylish devices with vibrant colors, materials and finishes and with the most advanced technology and AI features. We found a great way to express it by recreating the symbolic ‘Rangeela re’ track with the charm of our brand ambassador Kriti Sanon. This campaign is more than introduction of colors; it embodies our core ethos. We aim to instill a sense of pride in Indian consumers, especially Gen Z, encouraging them to celebrate their individuality and express themselves with the trendsetting Motorola phones. Through our strategic partnership with Pantone, we continue to innovate in design and materials while reinforcing our leadership in meaningful AI advancements, particularly in camera technology and generative theming.”

Commenting on the collaboration, Kriti Sanon, Bollywood actress, and Motorola’s brand ambassador, said, “As an artist, I find the blend of creativity, vibrant colours, and technology truly inspiring therefore it has been an exciting experience to explore this theme with Motorola. I’m proud to represent a brand known for its meaningful innovations, striking designs and advanced technology. Motorola embodies everything that today’s consumers seek: innovation, style, colour, performance, and functionality. I believe this campaign will truly resonate with the audience.”

“With the ‘Hello Colours, Hello AI’ campaign, we’ve found the perfect mix of nostalgia and new-age cool. Bringing back Rangeela Re with a fresh Motorola touch felt just right, blending the brand’s bold new colours with its smart AI tech. And having Kriti Sanon on board made it even more exciting, helping us create something that connects with today’s audience while giving a nod to the classics. It was a delight to do this with Motorola who have been the perfect partners in bringing this idea alive.” said Abhijeet Ray – National Creative Director, Dentsu Creative

Motorola recently announced a festive season sale for new colour variants of the motorola edge 50 Pro, motorola edge50 Fusion, motorola edge50 Neo, moto g85 5G, and moto g64 5G. The products will go on sale at lowest price ever starting 26th September* during the Big Billion Days sale on Flipkart. The products will also be available on these discounted prices across all leading retail stores and Motorola.in.

InsideFPV crowned first prize in FPV category at Him-Dron-A-thon conducted by Indian Army and FICCI

India, September 30, 2024: InsideFPV, Indian deep tech drone company and a leading innovator in First-Person View (FPV) drone technology, is announcing its achievement of being adjudged the winner of Him-Dron-A-thon at Himtech 2024 conducted by the Indian Army and FICCI. The event was organized at Wari La, Leh on September 17-18, and the award was bestowed by the Honourable Lieutenant Governor of Ladakh, Brigadier Dr. BD Mishra, Lt Gen MV Suchindra Kumar and Lt. General Hitesh Bhalla.

The Gujarat-based firm’s display at the event was highlighted by agility and performance in the FPV category, as their Advik Recce drone completed all 9 obstacles in a time of 2 minutes and 36 seconds, with a payload of 120 grams (camera), at the speed of 200 kph at a takeoff altitude of 15,600 feet with a range of 5,855 meters. The drone also operated at a temperature of 4 degrees Celsius with a wind speed of 8 kmph which further strengthened its bid to win the top spot. This achievement demonstrates InsideFPV’s commitment to developing robust and reliable solutions for high-altitude operations in demanding environments.

Mr. Arth Chowdhary, CEO of InsideFPV, expressed his delight at the achievement by saying, “Modernizing drone-tech in the defence sector has been one of our founding principles. Our extensive R&D to enhance flight time in minimal energy usage and other significant improvements are not only limited in-house, but highlight India’s potential to become a powerhouse in this sector in the future. The future of warfare and defence surveillance is changing, and we are committed to support our security forces with cutting-edge indigenous technology that highlights India’s comprehensive growth in the aviation sector. Our vision is to transform reconnaissance, security & surveillance through futuristic technology and become the critical enabler of this industry and ensure safety.”

The event had extensive themes ranging from FPV Drones, Swarm Drones, ISR Drones and several others. The primary focus of the competition was to evaluate and compare the performance of various aerial, ground, water, and underwater drones in the challenging terrain of Ladakh. The event aimed to identify cutting-edge technologies that could enhance the operational strength of the Indian Armed Forces and Border Guarding Forces in high-altitude terrains. From analyzing suitability and recommending equipment for procurement to recommending strategic improvement to products to suit the requirements of the Northern Command while accessing industry capabilities to drive future indigenisation, R&D projects, and procurement.

Since its establishment in 2020, the Surat-based firm has acquired 3+ design rights, while applying for 12+ patents. This development comes right after InsideFPV’s achievement of registering a flight time of 141 minutes on a single charge while breaking the Guinness World Record in the same category is in the pipeline. The firm’s innovation is further highlighted by its ability to control drones from 7,000 kilometers away (Netherlands, Oman, and Bangalore). Presently, the firm is engaged in significant R&D efforts to enhance the efficiency of its offerings, aligning with the requirements of its extensive clientele. Since its establishment, InsideFPV has served over 40 regiments of the Indian army and Para SF, while becoming one of India’s most advanced defence drone exporters to key international markets.

Qlik Joins the UN Global Compact, Strengthening 10-Year Partnership with the United Nations

Philadelphia, PA/Bengaluru, India September 30, 2024 – Qlik®, a global leader in data integration, analytics, and artificial intelligence (AI), today announced its participation in the UN Global Compact, marking a new chapter in its partnership with the United Nations (UN) to further global sustainability initiatives. This commitment deepens Qlik’s role in leveraging data and AI to advance the UN’s Sustainable Development Goals (SDGs) and underscores the company’s broader strategy of driving environmental, social, and governance (ESG) objectives.

“For over a decade, the United Nations has been a critical partner in our mission to provide advanced data integration, analytics, and AI technologies that support transformative global action,” said Julie Kae, Vice President of Sustainability and DEIB, Executive Director of Qlik.org. “By joining the UN Global Compact, we reaffirm our dedication to equipping organizations like the UN with the tools needed to navigate complex global challenges, from climate action to human rights.”

The UN Global Compact is the world’s largest corporate sustainability initiative, with participants across 167 countries. Through this framework, Qlik will expand its work with the UN to empower agencies and stakeholders to use data and AI for more transparent and effective decision-making.

Lambert Hogenhout, Chief Data and Analytics Officer at the UN Office for Information and Communications Technology (OICT), added, “Our collaboration with Qlik has been instrumental in strengthening the United Nations’ ability to analyze and act on critical data. This partnership has allowed us to enhance efficiency, transparency, and decision-making across a wide range of global initiatives, from climate action to human rights. Data is at the heart of progress, and Qlik’s solutions have enabled us to navigate complex global challenges with greater confidence and agility.”

Dr. Rumman Chowdhury, founding member of Qlik’s AI Council, CEO and co-founder, Humane, noted,” Expanding access to advanced data, analytics, and AI technologies is crucial for accelerating global development and tackling the world’s most pressing challenges. By equipping organizations, including the UN, with these tools, we can foster sustainability, equity, and drive meaningful change on a global scale.”

Qlik has been a long-standing partner of the UN, working closely with the Office for Information and Communications Technology (OICT) to overcome challenges related to siloed data and inconsistent governance. Today, Qlik’s data integration platform is a key enabler of the UN’s mission to drive progress on the 17 SDGs, empowering the organization to make informed decisions across a range of initiatives. These solutions span critical areas such as budget tracking, procurement, gender equality, peacekeeping troop deployments, capacity development projects, and global crime statistics, helping the UN advance its global initiatives with greater efficiency and impact.

Recently, Qlik extended its support to the United Nations Framework Convention on Climate Change (UNFCCC), where its data and analytics solutions help accelerate the shift from climate mitigation to actionable, data-driven climate strategies. This partnership enables the UNFCCC to leverage AI to handle vast datasets from countries worldwide, ensuring quality and transparency in global climate reporting.

Qlik’s decision to join the UN Global Compact reinforces its role as a leader in helping organizations align with ESG objectives through advanced data integration and AI. By enabling access to transformative technology, Qlik continues to empower stakeholders across the global sector to drive sustainable and equitable progress.

Medicover Hospitals Expands with New Multi-Speciality Hub in Whitefield, Bengaluru, Backed by Rs120 Crore Investment

Bengaluru, September 30, 2024: Medicover Hospitals, a leading healthcare service provider, today unveiled its latest integrated healthcare facility in Bengaluru, Karnataka, marking a significant milestone in its expansion journey. With an investment of Rs. 120 crores, this 300-bedded state-of-the-art multi-speciality hospital is poised to revolutionize healthcare in the state.

The hospital, spread over 2.50 lakh sq. ft, will provide comprehensive healthcare services, including specialized departments for Cardiac Sciences, Orthopaedics, Neurosciences, Organ Transplant, Nephrology, and Gastro Sciences. The facility will also feature advanced diagnostic facilities, including Cath Lab, 3T MRI, CT scan, and digital X-ray.

The multi-speciality hospital was inaugurated by Hon’ble Deputy Chief Minister of Karnataka, Sri. D.K. Shivakumar, in the presence of Hon’ble PWD Minister, Sri. Satish Jarkiholi, Hon’ble Health & Family Welfare Minister, Sri. Dinesh Gundu Rao, MP – Haveri & former Chief Minister of Karnataka, Sri. Basavaraj Bommai, MLA – Mahadevapura, Smt. Manjula Aravind Limbavali and MLA – Shanti Nagar, Sri. N.A. Haris.

Speaking on the inauguration, Ho’nble Deputy Chief Minister, Sri D K Shivakumar said, “Big change is happening in the healthcare sector in Karnataka and the entire country. Medicover has 24 hospitals and the management has employed 14000 employees which is a commendable job. I stand with all of you as service is your motive and the government will support you.”

Commenting on the launch, Dr. Anil Krishna, Chairman and Managing Director of Medicover Group of Hospitals, said, “For Medicover Hospitals, venturing into Bengaluru has long been a cherished ambition, aimed at delivering high-quality healthcare at accessible costs to the community. Our hospital is designed as a comprehensive establishment, dedicated to patient-centric care, free from any hindrances.”

The hospital will offer OPD with over 45 rooms, IPD, 100 ICU beds, including high dependency units, NICU, PICU, cardiac ICU, and transplant ICU, day-care support, and 24/7 Trauma & Emergency response services. Medicover Hospitals has embraced a forward-thinking approach by transitioning to a paperless system and integrating artificial intelligence (AI) technologies into its operations.

This innovative move not only streamlines administrative processes but also enhances efficiency and accuracy in patient care. By leveraging AI, the hospital aims to improve diagnostic accuracy, optimize treatment plans, and personalize patient experiences, ultimately elevating the standard of healthcare delivery.

The launch of the Bengaluru hospital marks Medicover’s entry into Karnataka, adding to its presence in Telangana, Andhra Pradesh, and Maharashtra. The group currently provides employment to over 14,000 professionals, including doctors and nurses, across four states. The new hospital is expected to generate 1,000 jobs in Karnataka.

This is the first hospital in India and World to acquire Da Vinci X- The Surgical Robotic assisted surgical systems at the onset of the Bengaluru Facility.

ROHL expands in Rajasthan, announces signing of luxury Resort in Chittorgarh

Bengaluru, 30th September 2024: Royal Orchid Hotels Ltd. (ROHL) today announced the signing of a 5-star resort property in the historical city of Chittorgarh, Rajasthan. Set against the backdrop of Pula Mangra village, the property offers an authentic view of the rugged landscape of Rajasthan and is well accessible from Udaipur city and Maharana Pratam Airport. This is the company’s 11th hotel in Rajasthan and will be branded a ‘Regenta Resort’ property.

A perfect amalgamation of luxury and comfort, the property is Inspired by the architectural antiquities of the forts of Rajasthan and will be built on the undulating land of three different land formations- Malwa Plateau, the Vindhyachal Hills and Aravalli Mountain ranges offering a refreshing hospitality experience to both traditional and modern travelers. Guests can choose from an array of 51 well-appointed rooms and suites and unwind at a multicuisine restaurant, a state-of-the-art gym, a rejuvenating swimming pool and a specially curated kids play area. An ideal location for corporate events and grand celebrations, the property will feature a banquet space that spans over 6800 sq. ft. and verdant green lawns.

Tourism contributes 14% to Rajasthan’s Gross Domestic Product (GDP), where Udaipur is a major contributor due to its artificial lakes and lavish royal residences. Spread over 342,239 square kilometres, Rajasthan is also the largest state in India offering tourists an opportunity to witness different landscapes likes deserts, mountains, lakes, and more. The state also is home to the series of Hill Forts, a designated UNESCO World Heritage Site. Officially called the Hill Forts of Rajasthan, the site is spread across the cities of Chittorgarh, Rajsamand, Sawai Madhopur, Jhalawar, Jaipur and Jaisalmer. The close proximity of the property from key tourist attractions including Sita Mata Wildlife Sanctuary and Chittorgarh fort among many others one of the most popular local attractions, the resort will attract tourists to explore the region’s rich history , architecture and grandeur.

Speaking about the signing, Chander K Baljee, Chairman and Managing Director, ROHL said, “Rajasthan has become a prominent wedding destination in recent years, which has contributed to a significant increase in tourism. In 2023, the state of Rajasthan received 179 million domestic and 1.7 million international visitors, according to a report by the Rajasthan tourism department. The state has conferred tourism industry status, improved rural tourism, and revised heritage policies in order to capitalize on this potential. The signing of the new property is a significant milestone and a testament to our consistent presence in this vibrant region and aligns with our strategy of being present in all significant markets of this promising state.”

The new property signing is part of ROHL’s expansion plans in India with hotels across segments ranging from upscale properties to value stays. The property will be managed by ROHL and will start welcoming guests from early 2025.

U&i Introduces New Premium TWS Earbuds: Nitro and Dominant Series for Unmatched Audio Experience

New Delhi, September 30, 2024: U&i, India’s leading gadget accessory and consumer electronics brand, is proud to announce its latest premium TWS earbuds, ‘Nitro’ and ‘Dominant’ series. These cutting-edge earbuds are designed to provide superior sound quality, long-lasting battery life, and the perfect blend of style and functionality for music lovers and professionals alike.

U&i Nitro Series: The Perfect Balance of Comfort and Power

The Nitro Series brings a premium audio experience to your fingertips. Equipped with Bluetooth v5.3 for a stable and long-range connection, quad silicon microphones for crystal-clear calls, and large dynamic drivers for crisp highs and deep bass, these earbuds ensure every beat and word comes through with clarity. Each earbud is powered by a 40mAh built-in battery, while the charging case holds an additional 200mAh, providing up to 40 hours of playback. And with fast charging, you’ll be back to enjoying your music in under an hour. Available in white, black, and blue.

U&i Dominant Series: Audio Power Meets Style

For those looking for an extra boost in battery life and style, the Dominant Series is the ultimate choice. With up to 60 hours of playback from a combined 35mAh battery in each earbud and a 230mAh charging case, the Dominant Series is built for extended use. Similar to the Nitro Series, The Dominant too features Bluetooth v5.3, quad microphones, and dynamic drivers for a high-fidelity audio experience, delivering deep thumping bass and sharp highs. What sets the Dominant Series apart is its dual-color design and customizable ear tips, available in black and grey with bold orange and yellow accents for a standout look. These earbuds combine premium style with powerful performance.

Both the U&i Nitro and Dominant series are designed with all-day wear in mind. Featuring soft silicon, sweat-resistant and skin-friendly ear tips, these earbuds ensure maximum comfort whether you’re on a long call or listening to your favorite playlist. Their ergonomic design guarantees a secure fit, making them ideal for workouts, commutes, and extended listening sessions. The two earbuds feature intuitive touch buttons on each earbud, allowing users to control playback, adjust volume, and manage calls effortlessly. Whether you’re listening to music or making hands-free calls, the touch surface makes every interaction smooth and simple to control your music, volume, and calls

Accelerating TB Elimination: Gujarat Government intensifies efforts of TB Mukt Gujarat with Public-Private Partnership

New Delhi, 30 September 2024: In a significant move to advance India’s mission to eliminate tuberculosis (TB) and promote lung health, FUJIFILM India through it’s implementation partner Apollo Telemedicine Networking Foundation (ATNF) have been working with the Government of Gujarat for the World Lung Day Conference 2024, Held on the 25th of September, 2024 at The Leela, Gandhinagar. The conference is a key initiative under the India Fights TB campaign, reflecting the state and country’s commitment to elimination of TB by 2025, five years ahead of the United Nations Sustainable Development Goals (SDGs) target of 2030.

Tuberculosis continues to pose a major health challenge in India, causing approximately 3.31 lakhs deaths in 2022. With over 40% of the population estimated to be carrying TB bacteria, although only 10% will develop the active disease, the government’s National Tuberculosis Elimination Programme aims to comprehensively address this threat. This conference represents a crucial moment in the ongoing efforts to boost newer methodologies, faster diagnostics, and awareness in the fight against TB, with a specific focus on enhancing the accessibility of innovative medical solutions to remote regions.

The TB Conference brought together distinguished figures from the healthcare sector and the Ministry of Health and Family Welfare, Government of Gujarat and officials from the State Health Department. The conference also witnessed Mr. Koji Wada, Managing Director of FUJIFILM India, alongside representatives from the Stop TB Partnership and prominent healthcare professionals, including leading TB specialists. A key highlight of the Conference was a demonstration of Fujifilm’s FDR X- Air mobile X-ray device, in the unique Mobile TB screening and Diagnostic Vans that are currently operational across districts like Banaskantha, Valsad, and Kutch and have screened over 24,609 people till now which has lead to the diagnosis of over 350 cases of TB.

Expressing his views on this collaborative initiative, Shri Rushikesh Patel, Honourable Health Minister of Gujarat remarked, “It would have been a pleasure to have attended the World Lung Day Event organized today in Gandhinagar. As you are all aware, TB is one of the major concern areas that the Honorable PM as well as the Honorable CM of Gujarat have devoted a lot of attention to. We believe strongly that to fulfil the Hon PM’s vision, it is vital for a Viksit Bharat to be a TB Mukt Bharat. Health and particularly Lung Health are the need of hour for everyone of us here. The Government of Gujarat is committed to eliminating TB and enhancing the public Healthcare system to build a healthy society. We are very happy that private sector organizations have been working with the government through PPP and CSR initiatives such as these to ensure that we all reach the target of being TB free in the near future. I congratulate all of you and wish you a Happy Lung Day once again. Together, we can build a TB Mukt India”.

On the project & technology front, Koji Wada, Managing Director of FUJIFILM India, the company’s commitment to improving healthcare accessibility through innovation. He said, “We at FUJIFILM India have created value from innovation by bringing diverse ideas, unique capabilities, and extraordinary people – who achieve their aspirations and give smiles to the world

– together. This is at the heart of the Fujifilm Group’s Purpose – Giving our world more smiles. Based on our purpose, this Corporate Social Responsibility activity of FUJIFILM India was aimed at helping the person at the last mile along with a potent showcase of the healthcare technology of our Ultra-Portable X-Ray device, the “FDR X-Air”. We will continue to support the people of Gujarat in their fight against TB.

This conference also highlighted the increasing role of telemedicine in extending healthcare to remote areas. Dr. Ayesha Nazneen, Chief Medical Officer (CMO) Apollo Telemedicine Networking Foundation, emphasized the importance of this technology in TB care, stating, “Telemedicine has proven to be a game changer in providing real-time medical consultation and diagnosis to patients in even the most inaccessible regions. Our partnership with FUJIFILM India in Gujarat underscores how digital innovation and mobile healthcare solutions are helping us meet India’s TB elimination goals. By leveraging telehealth platforms, we can ensure timely intervention, improve patient outcomes, and significantly reduce the burden of TB, especially in rural and underserved areas. This approach not only facilitates early detection but also ensures continuous monitoring and follow-up care, which are crucial to managing a disease like tuberculosis.”

The World Lung Day 2024 conference underscored the importance of a multi-sectoral approach in tackling tuberculosis, highlighting how innovation, policy, and collaboration can together push the country closer to achieving its TB elimination target. As part of the Conference’s agenda, attendees experienced first-hand the mobile TB screening unit, which demonstrates the critical role of diagnostic advancements in TB management.