15, Oct 2024
Maybelline Revives Iconic ’90s Jingle: ‘Maybe It’s Maybelline

October 15, India – Maybelline New York, the world’s leading cosmetics brand, is thrilled to announce the return of the iconic, pop culture phenomenon, “Maybe It’s Maybelline,” with a modern spin on the unforgettable jingle. The latest brand campaign features Maybelline New York’s trendsetting global brand ambassadors, Gigi Hadid, Storm Reid, Peggy Gou, Suhana Khan and the latest to join the crew, Shay Mitchell. Alongside these influential figures, are everyone’s favorite Maybelline products. Through the revived melody, the brand aims to convey and embody its energy and values using the power of sound.

maybelline

Maybelline New York Brand Ambassador, India, Suhana Khan said, “Maybelline New York Brand Ambassador, India, Suhana Khan said, “I’m super excited to be a part of the revival of the ‘Maybe It’s Maybelline’ jingle! It’s such an iconic catchy tune! Growing up, it always felt like a bold way to express confidence and individuality. For me, Maybelline is all about owning your unique beauty and expressing yourself and this jingle is such a cool reminder to embrace who you are and just go for it! I can’t wait to see how it inspires everyone to own their look and feel unstoppable.”

“`Maybe It’s Maybelline’ is an iconic anthem that has defined beauty for generations, achieving an astounding 84% brand recall,” said Trisha Ayyagari, Global Brand President for Maybelline New York. “Our jingle captures the essence of who we are as a brand, embodying self-confidence, authenticity, and empowerment. It has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators.”

Jessica Rode, General Manager, Maybelline New York India, “In a country as diverse and vibrant as India, where beauty is deeply rooted in individuality and empowerment, we believe this powerful and catchy jingle will inspire a renewed wave of creativity and confidence in our consumers. Sound has the power to shape perceptions, evoke emotions, and spark connections. This iconic anthem perfectly blends nostalgia with a modern edge resonating with India’s ever-evolving beauty landscape and encouraging our consumers to embrace their unique expressions.”

Created in partnership with sonic branding agency, Sixième Son and creative agency, Gotham, Maybelline New York’s new creative campaign will unveil the refreshed brand melody, capturing the essence of New York City while playing into the city’s dynamic energy and distinctive sounds. With a driving beat that illustrates the power of NYC and chords that uplift and empower, the jingle underscores Maybelline’s long-standing tradition of making memories and shaping culture.

As Maybelline reintroduces the iconic “Maybe It’s Maybelline” jingle in India, the brand weaves its superior quality, long-lasting products into the country’s most cherished festive moments. This revival is deeply intertwined with India’s rich tapestry of festive moments, where everyone wants to look their best with minimal effort and superior quality beauty products. From Diwali to grand weddings, Maybelline’s Super Stay Lumi-Matte Foundation, Super Stay Teddy Tint Lip & Cheek color, and Sky-High Mascara ensure a bold, flawless and long-wear look that endures through hours of celebrations.

15, Oct 2024
World Sight Day: Titan Eye+ Launches ‘Eye Test Menu’ to Enhance Road Safety

Chandigarh, 15th October 2024: As part of its theme to make Indian roads safer, Titan Eye+, India’s leading eye care brand, has launched a drive to address a critical issue that endangers lives on the road—compromised vision among professional drivers.

This ‘World Sight Day,’ celebrated globally to raise awareness about vision impairment and the importance of eye health, Titan Eye+ acknowledges the often-overlooked eye health of those who spend most of their time on the road. As one of many initiatives, they have introduced the “Eye Test Menu,” a creative solution aimed at reaching truck drivers who are always on the move and often overlook the importance of eye care in their demanding schedules.

Mr. Maneesh Krishnamurthy, Marketing Head, Eyecare Division, Titan Company

Since drivers may not be always keen to come for eyecare, Titan Eye+ decided to change that by bringing eye care to them.

As part of the initiative, Titan Eye+ set up eye test camps at strategic locations such as dhabas where truck drivers take their pit stops, transforming the typical experience of stopping for a meal into an opportunity for eye care. Instead of traditional food menus, the brand introduced an ‘Eye Test Menu’—an engaging way to screen drivers for vision problems. These menus, displayed on the walls, mimicked the format of an eye test. To place an order, drivers interacted with the ‘Eye Test Menu,’ which immediately highlighted their vision problems.

Commenting on the initiative, Mr. Maneesh Krishnamurthy, Marketing Head, Eyecare Division, Titan Company, said, “Every year, World Sight Day is an opportunity for Titan Eye+ to draw attention to eyecare. This year we have taken the theme “Make Indian Roads Safe” and our roads are only as safe as the people who drive on them.

The ‘Eye Test Menu’ film created with the team at Ogilvy is an innovation we’re particularly proud of because it doesn’t just offer eye tests—it reaches people where they are and in a manner that catches their attention, shaking the apathy out of vision care.”

The eye test camps featured on-the-spot free eye exams conducted by expert optometrists at these dhabas. Drivers diagnosed with vision issues were prescribed corrective spectacles, with a range of styles to choose from, which were then shipped to their home addresses at subsidized prices.

Make Indian Roads Safe has not only brought essential eye care to the community but has already reached over 7,000 drivers and continues to expand its impact. Expanding the scope of the initiative, Titan Eye+ works closely with platforms like Namma Yatri and others to offer free eye tests to delivery partners, rickshaw drivers, and cab drivers—all critical members of the transportation ecosystem.

Studies show that 1 in 3 truck drivers in India suffer from poor vision, a condition that severely compromises their ability to drive safely. According to statistics, India’s roads witness a startling number of accidents involving large vehicles, with over 25,000 crashes (Ministry of road transport and highway, 2022) and more than 10,000 fatalities (Ministry of road transport and highway, 2022) attributed to trucks and lorries in recent years. Despite the risks involved, many drivers tend to overlook eye care, viewing it as a low priority. This initiative reflects Titan Eye+’s desire to increase awareness about eyecare amongst various communities and create lasting impact.

15, Oct 2024
ISRO invites Tamboli Castings to participate in IAC 2024

Chennai, 15 October: Subsidiary of BSE Listed Tamboli Industries Limited, Tamboli Castings has received an invitation by Indian Space Research Organisation (ISRO) to participate in the prestigious 75th International Astronautical Congress (IAC) taking place from October 14th – 18th in Milan, Italy.

 It is one of the twenty companies participating from India and is the sole representative from the casting and machining sector. ISRO is a key contributor and a platinum sponsor to the event, representing a delegation of Indian companies in this congress.

 Shri S. Somnath, Chairman, ISRO, Shri Vaibhav Tamboli, Chairman, Tamboli Industries Limited and Shri Pavan Goenka, Chairman Inspace.

 IAC is organized by the International Astronautical Federation (IAF), a leading global space advocacy organization with over 513 members across 77 countries. This year’s event is being hosted by the Italian Association of Aeronautics and Astronautics (A.I.D.A.A.) and expects industry leaders, innovators, and space technology enthusiasts to participate in large numbers.

 Tamboli Castings manufactures mission critical components which are high in precision and are fully machined investment castings. It specializes in the pneumatics & automation, pumps, valves & turbo parts, aerospace and automotive industries.

 TCL was incorporated in 2004 as an export-oriented unit and commenced production in 2006. Its clientele consist of Fortune 500 companies and brands across Europe, the US and Asia such as Ferrari, Siemens, ISRO, Jaguar, Flowserve, Ford, Voith, Bosch, L&T among others.

 On the opportunity and occasion, Vaibhav B. Tamboli, Chairman and Managing Director said “This is indeed a fantastic opportunity for us to showcase to the world on the indigenous capabilities we have developed. We stand committed to the Viksit Bharat and Athmanirbhar Bharat initiatives. ISRO inviting us to participate in the congress speaks volumes about our capabilities in the aerospace sector and we remain committed to furthering our footprint in this sector.”

15, Oct 2024
VIP Clothing Ltd. captures a spot in the ISL as the Associate Sponsors of Kerala Blasters FC

Mumbai, October 15th, 2024: VIP Clothing Ltd. has joined hands with one of the best performing teams of Indian Super League, Kerala Blasters FC, as their Associate Sponsor. The brand has recently ventured into active-wear clothing with the launch of ‘Rivolta’. Furthering their commitment to business expansion and empowering the youth of our nation, this collaboration comes at an opportune time.

vip

 For decades, cricket has been the one thing that brought the nation together. Over the few years, we have witnessed many campaigns aiming to evoke a similar reaction for football. The results evidently showcase a growing popularity for players and audiences alike. In 2013, ISL built a viewer base of 11 thousand people across the nation. Today, it constitutes 60% of all football watched in India, with a viewership of over 8.1 crore, which was 16% more than the previous season.

 The ISL, the apex league system, has been operating for 13 years with a consistent upsurge in its viewership. An impressive spike was first observed during the pandemic. Easy access to OTT platforms and negligible data prices further empowered this movement. This strategic partnership between VIP Clothing Ltd. and Kerala Blasters FC captures the energy of the viewers and also enhances the brand’s visibility to a larger, younger audience group. By entrusting the team, the brand also emanates a promise for a brighter future for football, its players and fans.

 A sport enthusiast himself, the Director of the brand, Mr Kapil Pathare, is often seen sharing his views and excitement of various matches on his social media. When talking about this particular collaboration, he said, “The ISL has created a buzz among the people of India, with excited eyes glued to the screen for every match. Having seen the performance previously, I am aware that Kerala Blasters FC is a formidable team on the field. It is a matter of pride for us to be an associate to this team of young talent. I am surely excited to see how the season pans out. I hope our audiences are too!”

 The fan-base of Indian football teams is growing rapidly with active participation by millennials and Gen-Zs. Like VIP Clothing Ltd., many other brands have stepped up to support emerging sports teams and tournaments. This significantly impacts the industry and its players positively.

15, Oct 2024
SK Telecom Publishes White Paper on How the Future Telco Infrastructure Will Evolve in the AI Era

SEOUL, October 15, 2024 – SK Telecom today released its latest white paper, ‘SK Telecom 6G White Paper: View on Future AI Telco Infrastructure,’ laying out the evolution direction of the next-generation telco network infrastructure through the convergence of artificial intelligence (AI) and telecommunications.

In its first 6G white paper published last year, SKT provided an analysis of the key requirements for 6G standardization, technology trends, candidate frequencies, among others.

In this latest 6G white paper released this year, SKT defines the key elements for 6G infrastructure evolution as ‘Cloud-Native, Green-Native, and AI-Native,’ and presents the direction of the 6G infrastructure evolution based on the ubiquitous intelligence emphasized in the International Telecommunication Union’s (ITU) 6G Framework Recommendations (IMT-2030).

In the 6G era, the company anticipates adopting a flexible network architecture based on ‘Generation Mix,’ which appropriately combines previous generations of mobile communications, while considering data traffic demands and specialized services.

SKT’s white paper also highlights the concept of ‘Telco Edge AI’ infrastructure, which combines telecom network infrastructure and AI to simultaneously provide real-time data processing and AI services.

SKT asserts that the next-generation telecommunications business should move beyond simply generating revenue based on traffic demand and shift its paradigm toward enhancing the value of the infrastructure itself.

To this end, SKT explains that the value of telecommunications networks can be enhanced by integrating AI solutions into telecom infrastructure, allowing real-time AI inference. The white paper further emphasizes that for a successful evolution, it is essential to build global ecosystem partnerships, discover promising business models, and advance technology in areas such as radio access networks, core networks, transport networks, devices, and AI orchestration.

“Through this white paper, we aim to present the direction of the next-generation infrastructure evolution based on Telco Edge AI and explore the expansion of the relevant ecosystem,” said Yu Takki, Vice President and Head of Infra Technology Office at SKT. He added, “We are committed to leading the transition to 6G by developing AI-powered wireless and wired networks that create new value through the convergence of AI and telecommunications.”

15, Oct 2024
The Health Minister committed to onboard Sparsh under the Aarogyasri scheme

Hyderabad, October 15, 2024….. SPARSH HOSPICE, Center for Palliative Care celebrated WORLD HOSPICE & PALLIATIVE CARE DAY (WHPCD) 2024 at Nanakramguda on Monday.

Shri C. DAMODARA RAJANARASIMHA, seen lighting the lamp to mark the inauguration of the celebrations

Sparsh Hospice was the first centre started for palliative care in united Andhra Pradesh and Telangana.

SRI C. DAMODAR RAJANARSIMHA, the Health, Medical & Family Welfare, Science and Technology Minister was the Chief Guest at the celebration. Speaking on the occasion he said “I am feeling that I am visiting a temple. I am touched by the services offered by the palliative care team of Sparsh. I will offer all help in my personal capacity to make this wonderful project sustainable.”

Minister also mentioned that as we go on pilgrimages with the quest for satisfaction, courage, comfort, desire and hope. But the real temple and the real service can be found in venues like Sparsh.

He further committed to onboard Sparsh Hospice under the Aarogyasri scheme, which will sustain the Trust in running Sparsh project and multiply the impact of the project.

Welcoming the gathering of doctors, caregivers, beneficiaries and guests to the event Dr M. Subrahmanyam, Long-term Trustee, Sparsh Hospice said “Sparsh is a 82-bedded facility has been serving the palliative care and hospice needs of the people of Telangana from the last 13 years through inpatient, home care services and outpatient services.

The year 2024 marks 10 years since the World Health Assembly passed the only stand-alone resolution on palliative care, calling for all countries to “strengthen palliative care as a component of comprehensive care throughout the life course.” This is what inspired the theme for 2024 and Sparsh Hospice has crossed serving 11,000 beneficiaries which comes with this year’s theme.

What started as a 10-bed facility has now grown, 13 years later, into an 82-bed facility with 6 home care vans and 3 pain clinics, a widely respected hospice in the field of palliative care.

Over the years, Sparsh Hospice has touched the lives of more than 11,000 patients suffering from serious illnesses such as cancer.

15, Oct 2024
Saatvik Solar Secures Rs302 Crore Contract to Supply Solar PV Modules to MAHAGENCO

Chandigarh, October 15, 2024: Saatvik Green Energy Limited, today announced that it has won a contract with Maharashtra State Power Generation Company Limited (MAHAGENCO) to supply 200 MW of its cutting-edge N-TOPCon 580Wp modules to various locations across Maharashtra. The total value of the order is estimated to be ₹302 crore. The deployment of these modules will play a key role in bolstering Maharashtra’s renewable energy capacity, supporting the state’s initiatives toward cleaner and greener energy solutions. This partnership reflects Saatvik’s vision of empowering the renewable energy transition through best-in-class products and strategic collaborations.

MAHAGENCO is one of India’s largest power generation companies, and this order reaffirms Saatvik’s growing presence and reputation as a trusted provider of high-efficiency solar technologies in the renewable energy sector. The company has ordered Saatvik N-TOPCon 580Wp modules, which will be used to fulfil this contract, are among the most advanced and in-demand products in Saatvik’s portfolio. Known for their superior efficiency and performance, these modules are engineered to deliver enhanced energy output even under challenging environmental conditions.

Speaking on the occasion, Prashant Mathur, CEO, Saatvik Green Energy commented, “We at Saatvik are honoured to be selected by MAHAGENCO for this project. This order not only underscores our commitment to driving innovation and excellence in solar technology but also highlights our ability to deliver on large-scale, time-sensitive projects. Our N-TOPCon modules have been designed to meet the highest industry standards, ensuring sustainable energy generation for years to come. We look forward to contributing to Maharashtra’s renewable energy goals.”

Saatvik Green Energy is actively pursuing several key infrastructure tech innovations to stay ahead in the renewable energy sector. The company is developing high-efficiency solar PV modules, including half-cut modules and premium modules with advanced features like ‘0 buzz bar’ and ‘24 buzz bar’ technology. In addition to module manufacturing, it is also exploring investments in electrolyser battery manufacturing and storage solutions to enhance energy storage capabilities. The company’s R&D infrastructure and in-house manufacturing skills enable the firm to address the rising demand for high-efficiency solar modules in both the Indian and global markets.

15, Oct 2024
Tasva, the Mens Indian Wear brand, Staged ‘BAARAAT by Tasva’ with Ranbir Kapoor Leading the Show

Bangalore, October 15, 2024: In a dazzling display of designer wedding wear, TASVA by Aditya Birla Fashion Retail Ltd in collaboration with ace designer Tarun Tahiliani, hosted an unforgettable fashion show, ‘BAARAAT’ by Tasva unveiling its Autumn/Winter 2024 Wedding Collection. The grand event took place on Sunday, 13th October 2024, at the majestic Travancore Palace, New Delhi, and left an indelible mark on all who attended. The evening reached its dramatic conclusion with Bollywood icon Ranbir Kapoor leading the spectacular finale, celebrating the essence of Indian weddings with unmatched style and grandeur.

Ranbir and Tarun Tahiliani on the ramp showcasing the latest wedding collection by Tasva

The ‘BAARAAT’ by Tasva, was inspired by the lively and vibrant Indian wedding procession, reimagined as a fashion showcase that spotlighted the groom. The baaraat, traditionally symbolizing the groom’s joyous arrival, was presented in this unconventional and visually stunning fashion show.

Known for his impeccable style and charisma, Ranbir Kapoor perfectly embodied the Tasva man. He closed the show with a magnificent Indian wedding-style baaraat, making it the highlight of the evening. Reflecting on his participation in the event, Ranbir Kapoor shared, “Stepping onto the runway in the BAARAAT collection was an exhilarating experience, celebrating the fusion of tradition and modern flair! Today’s grooms are more than just part of the ceremony; they are the heart of the story. This collection gave them the opportunity to express their individuality while honoring their roots. With its luxurious textures and bold silhouettes, it redefines menswear and ensures every groom’s journey is unforgettable!”

In addition, the runway was graced by a stellar lineup of personalities who brought their unique charm and style to the event. Rising star Vihaan Samat, celebrated comedian Anubhav Singh Bassi, Michelin Star Chef Suvir Saran and popular digital influencers, Mohak Narang, Manav Chhabra, Unnati Malharkar, and Apoorva (also known as “The Rebel Kid”) showcased Tasva’s exceptional wedding collection with poise and flair. Each of them embodied the spirit of the modern Indian groom in their own way, seamlessly blending tradition with contemporary style. Their presence added a youthful, dynamic energy to the show, making the ‘BAARAAT by Tasva’ event a true celebration of individuality and fashion. With their distinctive personalities, they captured the essence of Tasva’s ethos, making the event even more memorable for the audience.

15, Oct 2024
RampMyCity Launches Accessibility Initiative in Mumbai, Making Public Spaces Wheelchair-Friendly

Mumbai,15th October 2024: RampMyCity, an innovative accessibility startup, is pleased to announce its launch in Mumbai, marking a significant step toward inclusivity. Founded in 2020, the startup has already transformed over 500 public spaces across five cities, making significant strides in creating wheelchair-friendly environments for Persons with Disabilities (PwDs) and the elderly. A significant step toward building an accessible city, this most recent initiative in Mumbai involves the installation of ramps at 15 police stations and 25 of the city’s finest restaurants.

ramp my city

The initiative in Mumbai is not just about infrastructure; it’s about community connection and empowerment. People with disabilities can now enjoy the same experiences as everyone else, such as going to their favorite restaurant, seeing friends, or just feeling comfortable in their community, due to the installation of ramps.

While commenting on the initiative Prateek Khandelwal, Founder and Managing Director of accessibility start-up RampMyCity Said, “Our goal is to erase barriers and allow everyone to have access to every area of Mumbai. We are pleased to be taking the lead in building a city where everyone can move freely and with confidence because to our latest installations. More than 300,000 lives have already been favorably influenced by RampMyCity’s activities. We also with Mumbai Police to gain authorization to expand its accessibility initiatives to all police stations inside the city, hence augmenting public safety and inclusion. The partnership highlights how important accessibility is to making the community a safer and happier place for every resident.”

Further he added, “Our aim is to expand its activities in Mumbai and reach 1,000 public and private establishments. Along with corporate offices and residential societies, this expansive concept includes parks, schools, hospitals, and tourist attractions. We invite everyone to join us in this mission. Together, we can create a more accessible Mumbai for future generations. RampMyCity encourages everyone to take part in this essential project. Corporations, non-profits, and individuals interested in supporting accessibility.”

The journey of RampMyCity is rooted in Prateek Khandelwal’s personal experience. After suffering a spinal cord injury in 2014, Prateek became a wheelchair user, igniting his passion for advocating for accessibility and inclusion. His commitment to this cause has garnered recognition from esteemed organizations such as UNICEF, WHO, and the World Bank. Additionally, he has received prestigious accolades including the Universal Design Award (2021), the Sawai Award (2022), and the CNN Network 18 Award (2022).

15, Oct 2024
KMC Manipal Welcomes New MBBS Students at MedOrient 2024 Inaugural Ceremony

Manipal, October 15, 2024 – Kasturba Medical College (KMC), Manipal, part of the prestigious Manipal Academy of Higher Education (MAHE), hosted a grand inaugural event on October 14, 2024, to welcome the new MBBS Batch of 2024-25. Held at the Dr. TMA Pai Auditorium, the event marked the beginning of an important academic journey for the students who attended the ceremony with their families, faculty members, and dignitaries in celebration of this milestone.

Chief Guests of the ceremony were Dr. Sharath K. Rao, Pro Vice Chancellor (Health Sciences) of MAHE, with Dr. Raviraja N.S., Chief Operating Officer of MAHE Manipal, attending as the Guest of Honour, and Dr. Avinash Shetty, Medical Superintendent of Kasturba Hospital Manipal, serving as the Chief Guest.

KMC Manipal Welcomes New MBBS Students at MedOrient 2024 Inaugural Ceremony

Dr. Padmaraj Hegde, Dean of Kasturba Medical College, Manipal, delivered the welcome address and provided an overview of what the students could expect in the coming years. He warmly welcomed the new batch of students, emphasizing KMC’s commitment to shaping not only competent doctors but also compassionate human beings. He highlighted the importance of balancing academic excellence with empathy, urging students to take advantage of every opportunity provided by the institution and to remain committed to the core values of the medical profession—compassion, empathy, and service.

The event began with the lighting of the ceremonial lamp, followed by a tribute to Dr. TMA Pai, the visionary founder of MAHE. The highlight of the event was the White Coat Ceremony, Conducted by Dr Anil K. Bhat, Associate Dean, KMC, Manipal a symbolic rite of passage into the medical profession. The new students donned their white coats and took the Charaka Shapath, pledging to adhere to the ethical principles of medicine throughout their careers.

In his keynote address, Dr. Sharath K. Rao emphasized the responsibility that comes with entering the medical profession. “Today marks the start of a journey where knowledge meets compassion. As future doctors, you will be the source of hope and healing for your patients. Remember that while your academic excellence is crucial, your empathy and integrity will define your career,” he said, encouraging the students to remain committed to both learning and service.

Dr. Raviraja N.S., in his address as the Guest of Honour, highlighted KMC’s legacy of academic excellence and urged the students to embrace the challenges ahead. “Medical education requires perseverance, dedication, and a continuous thirst for knowledge. At Kasturba Medical College, we will provide you with every opportunity to grow and succeed, but it is your passion and hard work that will truly determine your future,” he remarked, motivating the students to strive for success both academically and personally.

The event also featured a special address by Dr. Avinash Shetty, who officially welcomed the batch by releasing the Student Handbook and handing over the white coats. “The white coat you wear today is a symbol of trust, responsibility, and service. Embrace it with integrity, and always strive to serve the community with the highest ethical standards,” he said.

Students and their parents also had the opportunity to participate in exhibitions organized by faculty members and students of KMC, which showcased the rich history, academic achievements, and research contributions of the institution. These exhibitions provided a glimpse into the wide range of opportunities available to students at KMC, from cutting-edge research to cultural and co-curricular activities, fostering a deeper connection between the students, their families, and the institution.

Throughout the day, students attended several informative and engaging sessions designed to help them transition into medical school life. These sessions focused on peer mentoring, the importance of research, and the value of co-curricular and cultural activities, ensuring that students are well-prepared to thrive both academically and socially. A panel discussion titled “What I Wish I Knew When I Entered Medical School” provided valuable insights from senior students and faculty, offering practical advice to help the new students navigate the challenges ahead.

The event concluded with a vote of thanks by Dr. Kanthilatha Pai. To symbolize the beginning of their new journey at KMC, students participated in a sapling planting ceremony at Endpoint, marking the start of their academic careers and their connection to the institution. The successful inauguration ceremony left students and their families excited and motivated for the journey ahead, as Kasturba Medical College reaffirmed its commitment to excellence in medical education and its role in shaping the future of healthcare.