15, Oct 2024
Experience the Magic of Puffizza 2.0- A Flavorful South-East Asian Journey Awaits at Roxie
Roxie is launching Puffizza 2.0, October, 2024. Building on the success of last year’s Puffiza, this new curation celebrates the transformation of puff pastry from its European origins into a beloved staple of South-East Asian cuisine.

Puffizza 2.0 offers an exquisite selection of curried puff pastries, each reflecting the rich flavors of South-East Asia. Guests can indulge in the subtly sweet and spicy Japanese Golden Curry puff, savor the creamy richness of the Malaysian Karipap, and experience the fiery, coconut-based umami of the Indonesian Rendang Curry puff. This collection highlights how puff pastry has been reinvented to embrace diverse regional influences.
This latest offering at Roxie is not just a culinary delight but a journey through the vibrant culinary traditions of South-East Asia. Puffizza 2.0 exemplifies the fusion of global and local flavors, showcasing how food can transcend its origins and become a cherished part of different cultures.
Join Roxie starting September 15 to explore this remarkable culinary adventure.
When: From October
Where: Roxie, 26, Haralur Main Road, near HP Petrol Station, Amblipura, PWD Quarters, Ambalipura, HSR Layout, Bengaluru, Karnataka 560102
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- By Rabindra
15, Oct 2024
Sterling Forays into Jharkhand with Business Hotel in Steel City of India – Bokaro
15/10/2024 Sterling Holiday Resorts – India’s leading leisure hospitality brand has made its debut in Jharkhand with its hotel, Sterling City Centre Bokaro. Located within the SAIL city in the heart of Bokaro, within close distance of all important corporates and landmarks of the city, the property connects seamlessly with the major business sectors in Bokaro & other industrial areas in Jharkhand like Ranchi, Dhanbad and Sindri.
Sterling is the first pan-India hospitality brand in Bokaro and brings its signature warmth and award-winning hospitality to the Steel city. The hotel provides a wide range of rooms and suites ranging from 200 sq.ft to up to 730 sq.ft., all with upscale and chic décor and fully equipped and with all modern amenities – making it the ideal destination for business travelers on short or long stays and for guests using Bokaro as a base to explore the region.

Conveniently located within SAIL city and closest to the airport, the hotel is the ideal venue and epicenter for corporates and leading business houses converging for events and conferences. The hotel boasts of the largest indoor banqueting venue in the city, ‘Conventia,’ which spans 6,000 square feet and is ideal for conferences, exhibitions, and social gatherings. Additional versatile spaces, including the Alora Ballroom, Atrium Lounge, and Outdoor Lawns, cater to a variety of events, from intimate meetings to grand celebrations.
Guests can indulge in a diverse culinary experience across three distinct dining venues. Aurum, a popular pub, offers a live DJ and an extensive selection of premium spirits. The Hub serves as a stylish coffee shop featuring fresh bakes and casual fare, while Melange presents an upscale dining experience with a curated selection of global cuisines in both indoor and outdoor settings.
“The introduction of Sterling City Centre Bokaro marks our first in the vibrant state of Jharkhand. This strengthens our presence in the “Bleisure” (business-cum-leisure) segment – following our hotels running successfully in Madurai, Dehradun, Haridwar etc. Bokaro is at the core of Jharkhand’s industrial hub, and our location here positions us to cater to the evolving needs of business around the city and the state.” said Mr. Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts.
“We are delighted to collaborate with Sterling Holiday Resorts through our partner, Morpho Hotels. Sterling City Centre Bokaro is a testament to Bokaro’s warmth and traditional hospitality. As a landmark property in SAIL City the hotel has commanded respect and admiration from many businesses and locals alike, especially for our large banquet venues, trendy restaurants and pubs. With a whole new renewed product, upgraded rooms and the association of Sterling, I am confident about the boost to our hotel, it will make Sterling City Centre Bokaro a preferred hotel for both business and leisure,” said Mr. Deepak Gupta, Owner Hans Regency.
Apart from Its proximity to Bokaro Airport and local shopping malls, the hotel ensures ease of access for business travelers to major business centers such as ONGC, SAIL, and Siemens Ltd. and leisure travelers to explore notable local attractions, including the Baba Baidyanath Jyotirling, the City of Waterfalls – Ranchi, and the Holy Parasnath Hills in Giridih.
15, Oct 2024
Hikvision India introduces a new range of MinMoe Facial Recognition Terminals with Battery Support
Hikvision India has introduced a new range of MinMoe Facial Recognition Terminals (FRT) with battery support. These FRT products are available in two variants (DS-K1T320MFWX-B and DS-K1T320EFWX-B Value Series). There is another model, which is available (DS-K1T321MFWX-B) Value Series Face Access Terminal. This battery supported MinMoe FRT series is a value offering for the remote locations and harsh environments, where it is critical to be operational during power outages.

Technical Specifications: Authorized access has come a long way from using keys, pin codes, cards, and fingerprints. We now find ourselves stepping into the era of most advanced biometric recognition. The use of face recognition in access control and time attendance has been quite popular in the market, mostly for its advantageous “touch-free” experience. Later, as access control continues to develop in biometric recognition, face recognition became a new trend – especially for scenarios that require higher security and more convenience. These products are customized for remote locations and harsh environments, where power outages and disruptions are frequent.
With advanced deep learning algorithms and practical functions, Hikvision’s MinMoe Face Recognition Terminals improve security and efficiency in access control and time attendance, making them easier. These Face Access Terminal Face recognition terminals adopt deep learning algorithm, which helps to recognize the face faster with higher accuracy. It also supports multiple authentication modes: face/card/fingerprint/PIN authentication, etc.
Superior recognition in any environment: Empowered by deep learning algorithms, Hikvision MinMoe Face Recognition Terminals can reach an amazing recognition speed of 0.2 seconds, with the accuracy rate of over 99%. Equipped with dual lenses, the MinMoe terminals perform equally well under low or even zero-light environments.
Deep Learning Algorithms: It offers fast facial recognition and high-level security. It comes with face anti-spoofing and privacy protection options.
Cloud based Time Attendance: It offers flexible deployment and management of convenient Hik-Connect software.
Connect Via AP: Connect to the device via AP mode with easily with simple configuration and operation.
Back Up Battery in Bracket: Increased system reliability during power outages and disruptions.
High Level Security: The embedded face image anti-spoofing technology boosts security level at entry points. All user data is encrypted for effective information protection, and the optional privacy protection mode also secures users’ personal information.
Easy to manage and operate: Hikvision MinMoe Face Recognition Terminals support quick and easy registration via multiple access methods, and convenient device configuration via the web or GUI as well. More conveniently, users can remotely check live view, unlock the door, check event logs and more, via the Hik-Connect App on their smartphone.
· Access methods include card, PIN code, fingerprint, face
· Supports web or GUI configuration
· Remote control via Hik-Connect App
Application Scenarios
It can be applied in multiple scenarios, such as buildings, enterprises, financial industries, and other important areas.Moreover, it offers diverse application scenarios including remote locations, mines, holiday homes, villas, apartments, and offices. These Face Recognition Terminals support multiple authentication methods such as face, pin code, card, and QR code, satisfying different environments and helping to use access permissions.
15, Oct 2024
ISB ranks #40 globally on the Financial Times’ Executive MBA Ranking 2024
[October 15, 2024]: The Indian School of Business (ISB) has been ranked #40 globally in the recently released Financial Times (FT) Executive MBA (EMBA) Ranking 2024. As part of the ranking, ISB was globally ranked #8 in ‘Alumni Network’; #17 in ‘Salary Today’; and #19 in ‘Percentage of Salary Increase’, among other parameters.

ISB is the only business school from India to be ranked in this year’s FT EMBA ranking.
Professor Deepa Mani, Deputy Dean, Academic Programmes and Digital Learning, ISB underlined that “FT’s EMBA 2024 ranking reflects ISB’s global reputation for academic excellence, including our ability to select top talent and the world-class, research-backed teaching that our learners benefit from at the school. We are thrilled that the programme has been ranked highly for a range of employment outcomes, reflecting its strength in meeting the needs and expectations of diverse employers and helping our alumni achieve their career goals. This ranking emboldens our concerted efforts to continue to offer the best learning experience to all our students.”
Alumni from the PGPMAX class of 2020 were surveyed for this year’s ranking. ISB’s Post Graduate Programme in Management for Senior Executives (PGPMAX) is specially designed for experienced professionals, senior executives, and business owners with 10+ years of work experience. The programme empowers participants with the knowledge, skills and tools required to create, lead, and grow businesses with impact.
15, Oct 2024
Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI drives engagement
Chennai, India, 15th October, 2024: Social Beat, one of India’s leading digital growth partners, released an impactful digital campaign for Fortune Foods during the auspicious occasion of Ganesh Chaturthi 2024. The campaign, inspired by Lord Ganesha’s rich cultural heritage, timeless mythological stories and his love for food, aimed to unite communities online and provide engaging experiences through a series of creative contests and storytelling brought to life with the help of artificial intelligence.

The primary goal of the campaign was to celebrate Ganesh Chaturthi in a way that resonates with both younger and older generations. By presenting ancient tales of Lord Ganesha in a fun, modern format, the campaign brought people together, blending tradition with innovation.
Commenting on the campaign, Jignesh Shah, Head of Marketing, Fortune Foods, said, “Ganesh Chaturthi is a cherished festival for millions, and we wanted to connect with consumers in a way that honours tradition while embracing innovation. Food is such an integral part of the celebrations, and Social Beat’s creative approach enabled us to not only share the essence of Lord Ganesha’s stories but also engagingly celebrate the festive flavours. The results truly exceeded our expectations in terms of both reach and engagement.”
Speaking on the success of the campaign, Suneil Chawla, Co-Founder, Social Beat, said, “Ganesh Chaturthi is a festival that brings people together, and we wanted Fortune to facilitate that in the digital space. Our goal was to blend cultural storytelling with modern technology, creating a campaign that not only engages but also inspires. The overwhelming response we received highlights the power of digital storytelling in resonating with diverse audiences.”
Performance Highlights:
● Total Reach: Over 21 million accounts engaged across 10 days
● New Instagram Followers: 1,500
● Total Contest Entries: 1,622
● Total Impressions: 48.5 million
● Average Cost Per Engagement (CPE): As low as ₹0.01
The campaign received an overwhelming response, particularly on Facebook and Instagram, driving the highest engagement with over 3.5 million video views.
The 10-day digital campaign titled “A Divine Journey Through the Timeless Tales of Lord Ganesha,” featured five stories and five contests, each designed to educate, entertain, and encourage audience participation while promoting the values and wisdom associated with Lord Ganesha. AI tools such as Midjourney, Immercity, and Photoshop AI were used to create compelling story visuals, supported by an exciting series of contests that ran throughout the 10-day festival. Each day featured a new tale or contest, offering rewards for participants. This multi-platform strategy included a mix of Instagram and Facebook posts, videos, and interactive content, concluding with a special Visarjan post.
The Ganesh Chaturthi campaign for Fortune Foods is a testament to Social Beat’s expertise in driving digital impact and engagement, connecting brands with their audience on a deeper, more personal level.
About Social Beat:
Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.
15, Oct 2024
Apollo Hospitals initiates lifesaving 24/7 Chest pain clinics to detect heart related pain swiftly & prevent cardiac deaths
Visakhapatnam, October 15th, 2024: Apollo Hospitals, Visakhapatnam, is launching a revolutionary initiative, the ‘Apollo Chest Pain Clinic’, to combat the alarming rise in sudden cardiac deaths, especially among younger individuals. The Chest Pain Clinic was formally inaugurated by Smt. Vangalapudi Anitha, the Hon’ble Home Minister of Andhra Pradesh, today at Apollo Hospitals, Health City, Visakhapatnam. The services of Chest Pain clinics will be accessible at Apollo Hospitals at conveniently located Ramnagar and Health city hospitals. Anyone even with an iota of symptoms of chest pain can rush to the nearest clinic.
This specialized Apollo Chest Pain clinics are designed to address chest pain concerns, whether real or perceived, and are accessible to anyone experiencing such symptoms. They provide life-saving care for patients suffering from an actual heart attack, ensuring rapid and expert medical intervention. While those experiencing a false alarm will get reassurance from the experts at no-cost. The objective of this initiative is to make critical heart care accessible to all, without the fear of financial burden during precautionary visits.

Both the Chest Pain Clinics are equipped with cutting edge technology and infrastructure to handle patients needing care on emergency basis. Expert specialists will be available round the clock to treat heart attack patients within the prescribed timelines. Every patient presenting with chest pain will be immediately evaluated by a dedicated emergency team to determine whether the pain is cardiac-related or due to other causes. The patient will undergo an ECG, Trop I and a cardiologist will diagnose the cause of the pain. If the investigations indicate the pain to be a heart attack, appropriate treatment will be administered as per the standard guidelines and protocols. The treatment may include medical management, Angio and Primary angioplasty as per the requirement.
Smt. Vangalapudi Anitha speaking on the occasion extolled the services of doctors and medical community for coming to the rescue of patients in their hour of distress. When faced with serious health issues, like heart conditions, the first name that often comes to mind is Apollo Hospitals. Continuing its commitment to accessible and patient-friendly healthcare, Apollo is introducing the Chest Pain Clinic, a pioneering service designed to offer immediate attention to anyone experiencing chest pain. This innovative initiative ensures that patients with chest pain can get a quick opinion on whether it’s heart-related or not. If the pain is linked to a cardiac issue, they can receive immediate treatment. Remarkably, if the pain is not heart-related, Apollo will waive any charges for the consultation, addressing a key concern for many who hesitate to seek care due to uncertainty over the costs involved. Differentiating between heart-related chest pain and other causes, such as gastric issues, can be challenging. Heart problem was once considered a condition of the elderly is now affecting younger populations, largely due to lifestyle changes and the lingering effects of COVID-19. This makes early detection and timely intervention even more critical. Unfortunately, many delay seeking care out of fear of high hospital costs, a hesitation that can prove fatal. Apollo’s Chest Pain Clinic provides a lifeline, allowing anyone in doubt to seek immediate medical evaluation without delay. This initiative not only ensures prompt treatment for heart-related issues but also offers peace of mind for those whose symptoms are unrelated to the heart, ensuring that patients can focus on recovery rather than worrying about potential costs. As heart disease becomes more prevalent, particularly in rural areas where awareness is lacking, Apollo Hospitals can by producing videos and other information about heart health, covering symptoms, prevention tips, exercises, and lifestyle changes, help reach a wider audience and raise awareness, ensuring that more people can take proactive steps to safeguard their heart health.
Apollo Hospitals is initiating the lifesaving round the clock Chest pain clinics aimed to detect heart related pain swiftly and prevent cardiac deaths. These specialised clinics bring advanced cardiac care closer to the community, ensuring that no critical moment is wasted in the fight to save lives. These clinics are manned by qualified ER doctors with a 24/7 cardiologist coverage, says Sri Y. Subramaniam, Regional CEO, Apollo Hospitals.
Dr. D.K. Baruah, Senior Cardiologist, Apollo Hospitals, Visakhapatnam, said, When we launched Apollo Hospitals in Vizag, cardiac care in the region was still in its infancy. We were proud to be pioneers, performing the first angioplasty in coastal Andhra and subsequently introducing advanced procedures that matched the highest global standards. Our commitment to bringing world-class healthcare to this region has only grown stronger. With the introduction of the Chest Pain Clinic at Apollo Hospitals, our mission is to prevent the tragic loss of life caused by delays in detecting heart attacks and administering urgent treatment. Time is critical when it comes to heart health, and even a brief delay can be the difference between life and death. Through this initiative, we aim to eliminate the dangerous time lag that often occurs between the onset of symptoms and receiving proper care. By offering immediate evaluation and treatment, we ensure that lives are saved and patients receive the timely care they deserve.
The fully equipped ACLS ambulances at Apollo Hospitals, with well-trained medical and Paramedical staff are available 24/7 for patients with a quickest response. All pickups for emergencies are Free within a radius of 10 Kms from the hospital.
Sri Y. Subramaniam, Regional CEO, Apollo Hospitals; Senior Cardiologists Dr. D.K.Baruah; Dr. N.K.Panigrahi; Dr. Sashanka Chunduri; Dr. Chakradar pedada and Dr. Ravikanth T.; Cardiothoracic Surgeons Dr. J.K.Trivedi and Dr. L.Vijay; Dr. Balakrishna, Medical Superintendent and Ramchandra, COO, Apollo Hospitals, Visakhapatnam; graced the occasion.
15, Oct 2024
EuroKids Celebrates Aksharabhyasam with 1500 Children, Fostering Early Literacy and Growth
Chennai, October 15, 2024: EuroKids, the country’s foremost preschool expert, celebrated Aksharabhyasam, a sacred Indian tradition that marks the commencement of a child’s educational journey. This age-old ritual, particularly celebrated in southern India, symbolises the initiation of children into the world of letters and learning. The celebration held on the auspicious occasion of Aksharabhyasam across 200 EuroKids centres in the Southern region engaging 1500 students, showcased the brand’s commitment to preserving this heritage while integrating it with its newly launched ‘Heureka’, the Visible Thinking Curriculum.

The celebration of Aksharabhyasam at EuroKids is a reflection of the brand’s mission to create enriching educational experiences that extend far beyond the traditional classroom setting. By combining traditional customs with a forward-thinking curriculum and contemporary learning methodologies, EuroKids creates an environment where children are not only introduced to the world of literacy but are also empowered to embark on a journey of holistic growth. This unique approach ensures that each child begins their educational path with a solid foundation that nurtures academic excellence while equally focusing on their emotional, social, and cognitive development.
In order to make the Aksharabhyasam celebration a truly unforgettable experience, EuroKids organised a variety of engaging and interactive activities that brought together students, teachers, and parents. The event featured a respected pandit invited to perform the puja, during which children had their first alphabet beautifully inscribed on grains, symbolising their first step into the world of education. Following the puja, teachers engaged the children with interactive and educational play, further enriching the experience. These thoughtfully designed activities not only made the occasion joyful but also helped instil a deeper understanding of the value of education and fostered a love for life-long learning among students.
Speaking on the celebration, KVS Seshasai, CEO, Pre-K Division (EuroKids), Lighthouse Learning, said, “At EuroKids, we celebrate milestones that reflect the significance of learning in a child’s life. Aksharabhyasam is a wonderful tradition that not only initiates children into the world of knowledge but also allows them to connect with our rich cultural heritage. Our commitment goes beyond academics; it’s about nurturing the minds of tomorrow and building a strong foundation for their future.”
Through celebrations like this, EuroKids seeks to strengthen the foundation of early childhood education by instilling in children the value of lifelong learning, respect for culture, and curiosity from an early age. The newly launched curriculum underscores EuroKids’ commitment to shaping inquisitive, well-rounded learners, reaffirming its position as a leader in early childhood education.
15, Oct 2024
GoMechanic Launches a Fresh Collection of Car Accessories for Auto Enthusiasts This Festive Season
This festive season, GoMechanic, India’s premier automotive service platform, is excited to unveil a stylish and practical new range of car accessories designed for auto enthusiasts. These products not only enhance the driving experience but also make life on the road more convenient. From essential tools to comfort upgrades, GoMechanic’s latest collection has already garnered attention among drivers.

Gusto T5/T9 Car Seat Covers: These stylish covers add a personalized touch to any car interior while ensuring long-lasting comfort.
Lumbar Support Cushions: Perfect for long road trips, these cushions provide much-needed relief, improve posture, and reduce fatigue.
Big Headrests: Designed to enhance passenger comfort, these headrests offer solid neck and head support for a smoother journey.
Mobile Holders : Ideal for easy navigation and hands-free calls, these holders make every drive safer.
Car Chargers: Equipped with advanced technology, these chargers keep devices powered up on the go, while durable High-Speed
C2 Interior Lighting: Add flair to your ride with this lighting solution that combines style with functionality.
Himanshu Arora, CEO and Co-Founder of GoMechanic, expressed his enthusiasm for the launch: “This collection aims to enhance the driving experience for everyone—whether it’s through comfort, style, or practicality. We’ve focused on offering products that truly add value, not just another generic accessory.”
15, Oct 2024
Manu Kapur’s Groundbreaking Book Productive Failure Launched in India
India, October 15, 2024 — Renowned learning scientist Prof. Manu Kapur officially launches his revolutionary book, Productive Failure: Unlocking Deeper Learning Through the Science of Failing, now available for purchase on Amazon India. Published by Wiley/Jossey-Bass, this transformative book offers educators, leaders, entrepreneurs, and lifelong learners powerful, evidence-based strategies to leverage failure for deeper learning, critical thinking, and innovation.

In Productive Failure, Prof Kapur unpacks his groundbreaking theory that failure, when intentionally designed, can be a key driver of success. Drawing on over two decades of research, the book demonstrates how productive failure can be applied in classrooms, workplaces, and personal development settings to foster resilience, creativity, and deeper learning experiences.
“Failure is often misunderstood as a setback when, in fact, it can be an opportunity for profound growth,” says Manu Kapur. “In Productive Failure, I share practical strategies on how to harness failure as a signal for learning, rather than a deterrent. It’s about pushing learners and teams outside their comfort zones to achieve lasting success.”
Kapur’s research has gained global recognition, with applications in schools, universities, and organizational leadership around the world. His work has also received substantial media attention, and he is a sought-after keynote speaker on the global stage.
Now available on Amazon India, Productive Failure offers key techniques such as retrieval practice, generative problem-solving, and motivational hacking, designed to unlock deeper learning and help individuals and teams thrive in today’s fast-paced world.
15, Oct 2024
Digit Life Insurance Taps Virat Kohli as Brand Ambassador, Expands ‘That’s It!’ Campaign to Life Insurance”
October 15, 2024, Bengaluru: Go Digit Life Insurance Limited (Digit Life Insurance), one of India’s fastest growing new-age digital life insurer, announced Virat Kohli as its brand ambassador. Extending the ongoing “That’s It” campaign to life insurance, the first ad campaign with the ace cricketer showcases the celebration of Digit Life Insurance bringing in a new wave of life insurance in India through simplified, easy to understand and buy, tech-enabled offerings. Virat Kohli is also the brand ambassador of Go Digit General Insurance Limited and is among one of the investors in the general insurance company.

The ad campaign has already garnered 20.7 million views on Instagram and 0.61 million views on X (formerly Twitter). The ad campaign leverages Go Digit’s existing brand value to spread awareness related to Digit Group’s foray into the life insurance business. Digit Life Insurance received the IRDAI license to commence life insurance operations in June 2023, becoming the 26th life insurance in the country.
AD STORYLINE
The scene of the first ad opens to the backdrop of a children’s salon where the character of Virat Kohli (playing the role of a chachu) is waiting for his niece’s (played by Mishka Gambhir) haircut to be completed. On being questioned by a parent on where he has purchased his life insurance from, the entire scene comes to a screeching halt in slow motion with his niece trying to stop Virat from breaking into his usual demeanour. Virat then gives a mischievous smile and breaks into the famous shoulder step from the viral “Do the Digit Digit” musical he did for Digit General Insurance two years ago.
The entire room then turns into a groovy environment with everyone joining Virat in doing the “Do the Digit” dance with him. Virat then reveals to the parent how Life Insurance now means Digit Life Insurance, revealing Digit’s entry into the life insurance segment. The first campaign focuses on clear messaging of informing the consumers about Digit Group’s foray into life insurance business and how Indians can now rely on simplified products for their life insurance needs.
The company currently has six active products and has clocked over Rs 1,000 crore in total net premium since inception, witnessing a growth of 519% YoY (unaudited) till September 2024 YTD.
Speaking about the ad campaign, Virat Kohli, Brand Ambassador, Digit Life Insurance, said, “Digit General Insurance since inception has been focused on simplifying general insurance for Indians. I am genuinely happy to see that Digit Group is now extending this new-age wave to life insurance as well. I am eager to see how Digit Life Insurance will transform this landscape for Indians and am thrilled to be part of this journey as the brand ambassador.”
Elaborating on the concept behind Digit Life Insurance’s launch campaign, Marketing Spokesperson of Digit Life Insurance said, “Through the “That’s It!” campaign, we wanted to transform the way we communicate the happiness of buying life insurance in one’s life. Rather than focusing on the aspect of what happens when someone is not in your life, we wanted to showcase the celebration of life that takes place when someone protects their loved ones through life insurance. Digit aims to be the default choice for life insurance for customers and “That’s It!” showcases that obvious choice that Virat Kohli is communicating through the first ad campaign.”
Using the “Do the Digit Digit” soundtrack as its background score, the campaign aims to capture viewers’ attention through brand recall and introduce them to the Digit Life Insurance brand, establishing familiarity and trust. The launch campaign will be showcased across digital media channels like YouTube, Meta and other social media platforms; with targeted ads on OTT media platforms, helping the brand create curiosity about its range of offerings.