Godrej Properties launches a first-of-its-kind initiative; WhereTrustResides

Mumbai, August 20, 2024

Godrej Properties Limited (GPL), a leading real estate developer in India, recently announced the launch of its visionary campaign, #WhereTrustResides. Given that home buying is one of the most significant milestones in an individual’s life, consumers often look at brands that have stood as a testament to time and legacy. While elevated lifestyle, designer homes, and premium amenities are on the rise in the list of what consumers seek today, the top priority remains the same – trust.

The journey of home buying is surrounded by ambiguity and uncertainty, and Godrej Properties believes that there is both a huge need and a responsibility to give credence to this feeling, be it by simplifying the world of real estate or by educating consumers about the right things to look out for at various stages of this journey. To do so, the brand took a first-of-its-kind approach by introducing a 9-year-old character – Diya.

As part of the campaign, the brand has released a digital video featuring ‘Diya’, a curious and uninhibited mind who embodies the collective consciousness of today’s home buyers – be it their joyful explorations, nervous excitement, or outright apprehensions. The storyline uses an unfiltered lens to narrate Diya’s quest to explore the world of real estate which starts with her parents buying a Godrej home. While the brand has her parents’ trust, her trust is a little more difficult to win. With a head full of curiosity, a heart full of optimism, and a mind devoid of any filters, she sets out to find out whether the Godrej can be her dream home. Through her journey, Godrej Properties aims to resolve the concerns of home buyers thereby fuelling the trust people place on the category – #WhereTrustResides

In just the first tranche of the campaign, Diya’s innocent curiosity has already garnered over 100 million views across social media platforms like Instagram, Facebook, YouTube, and LinkedIn.

Speaking about the campaign, Lalit Makhijani, Chief Marketing Officer at Godrej Properties Ltd., said, “At Godrej Properties, we recognize the significant impact that trust plays in the home-buying journey. Through #WhereTrustResides and Diya’s explorations, our objective is to create a platform that echoes home buyers’ voices to ensure a transparent and stress-free journey for them. This campaign resonates with our dedication to building enduring relationships with our homebuyers founded on trust and excellence”.

The build-up of the campaign began with intriguing videos of various stakeholders at Godrej Properties prepping up for Diya’s arrival. And just when there was enough speculation around ‘who’s Diya’ a vending machine mysteriously appeared on Friendship Day across different Godrej Properties premises in India. Diya befriended 4,500 people from Godrej family and shared not just moments and chocolates but her thoughts around her Godrej Ghar too.

NMDC Hyderabad Marathon 2024: India’s 2nd Largest Marathon and World Athletics Label Race

Hyderabad, August 20, 2024: Hyderabad Runners Society, NMDC & IDFC FIRST Bank together with the Govt. of Telangana announced the 13th edition of the annual NMDC Hyderabad Marathon 2024 powered by IDFC FIRST Bank. The run will have over 25,500 participants including a couple of thousand from all over India and participants from 17 countries to run in this prestigious City Marathon. The annual sporting extravaganza is gaining massive appeal among serious and amateur runners across India and overseas.

World Athletics Label: NMDC Hyderabad Marathon 2024 powered by IDFC FIRST Bank has applied to World Athletics, and after meeting all the criteria has been awarded the World Athletics Label. So, the 13th Edition of the Hyderabad Marathon is officially a World Athletics Label Race. We have invited Elite Runners from overseas and we are looking forward to a new course record being set in this edition.

The finishers Medal and T-Shirt was unveiled by Shri. Amitava Mukherjee, The Chairman and Managing Director (Addl Charge) & Director Finance, NMDC Ltd, and Shri. Nirish Lalan, Head Branch Banking South, IDFC FIRST Bank, Ms.Nikhat Zareen the face of the event, Race Director Shri Rajesh Vetcha and other sponsors graced the occasion.

Event Programme :

23rd – Expo at HITEX,
24th – 5k at HITEX and expo at HITEX
25th – 10K, Half and Full

The event days are the 24th and 25th August 2024. The 5K, a curtain raiser will be held on 24th August at 7 a.m. at Hitex. On 25th August the runs will be flagged-off as follows: Full Marathon at 4:30 a.m., Half Marathon and 5:30 a.m. (from People Plaza, Necklace Road) & 10K Run at 7.00 a.m. from Hitex, Madhapur.

The marathon route will traverse the important landmarks in the city giving the runners a picturesque view of the Hussain Sagar Lake, Raj Bhavan Road, KBR Park, Jubilee Hills Road No. 45, Durgam Cheruvu Cable Bridge, Bio-diversity Junction, University of Hyderabad and finishes at Gachibowli Stadium, while spreading the healthy lifestyle theme among Hyderabad citizens. The 10K Run will be starting from Hitex Grounds and will merge with the Half and Full Marathon route near IKEA Circle and will finish at Gachibowli Stadium.

Speaking on the occasion, Mr. Rajesh Vetcha, Race Director, NMDC Hyderabad Marathon 2024, said, “Hyderabad Runners Society is proud to lead the active lifestyle movement and the 13th edition of the Marathon is a step in that direction with the World Athletics Label placing it on the international running calendar. This year, we have seen a growth in the number of participants to about 25,500, coming from almost 30 states and UTs as well as international Elite Athletes participation. We are eager to make them experience world class race facilities on this World Athletics Label Race. The Prize money across all categories is about ₹ 48 lakhs”

We are also proud to support runners from many NGOs, who are working with different under-privileged sections of the society and have also facilitated fund raising for 13 Charity organizations under the aegis of the NMDC Hyderabad Marathon 2024 powered by IDFC FIRST Bank.

This marathon is more than just a race; it is also providing a platform to 13 of our charity partners to raise funds and create awareness. As of now, our fundraising efforts propelled close to 1985 donors, 185 individual fundraisers, 869 charity bibs and 8 corporates fund raising, which helped in raising funds to the tune of ₹75,98,673/- as of 20th August, 2024 and this will continue till 30th September, 2024 and we hope to achieve our target of Rs.2 Crores. These contributions help us to make a positive impact on our community. Your participation helps support various charitable causes, making every step you take and every donation you make even more meaningful.

We call out to all sections of the society to support this initiative and make Hyderabad the health capital of the country. We thank the Govt of Telangana, the City Police and our Sponsors for their backing in this active lifestyle movement.”

MGM Cancer Institute’s Anamaya Program: A New Hope for Children with Blood Disorders and Cancers

CHENNAI, Aug. 20, 2024 — MGM Cancer Institute proudly announces the launch of the Anamaya Program, a groundbreaking initiative aimed at helping children lead a disease-free life, starting with thalassemia. Thalassemia, a genetic condition affecting hemoglobin in red blood cells, has a significant presence in South India.

Through the Anamaya Program, MGM Cancer Institute has conducted extensive screening and awareness programs across Tamil Nadu and Andhra Pradesh, including tribal communities. Over the past six months, the institute has screened around 5,000 children for thalassemia and other blood disorders. The institute’s efforts have identified approximately 25 children with thalassemia, who are now being brought to MGM Cancer Institute for further evaluation and treatment in association with Saptha Foundation (A NGO which supports treatment of Thalassemia in children). The treatment expenses will be supported through funds from the government, NGOs, and concessions provided by the hospital.

In Andhra Pradesh and Tamil Nadu alone, approximately 10,000 individuals are affected by thalassemia major, contributing to the larger national count of nearly 100,000 patients. If untreated, this condition drastically reduces life expectancy, with most children not surviving beyond age 15 due to frequent blood transfusions and iron overload in vital organs such as the heart and liver. Currently, bone marrow transplantation (BMT) is the only permanent cure for thalassemia, allowing children to lead normal lives post-treatment.

Addressing thalassemia’s impact involves improving access to screening and care, enhancing healthcare infrastructure, and investing in research for novel treatments like gene therapy. A comprehensive strategy, including prevention programs and robust data collection, is essential for managing this disease effectively.

At the MGM Cancer Institute, the Department of Pediatric Hematology and Oncology offers holistic care for children, adolescents, and young adults with hemoglobinopathies. The institute’s mission is to treat these children by understanding their special needs and providing them with comprehensive, compassionate care from diagnosis through recovery.

Speaking about the program, Dr M Deenadayalan, HOD and Clinical Lead, Paediatric Haematology, Oncology, Blood and Marrow Transplantation, said, “Thalassemia is a significant public health concern in India, especially in the southern regions. National surveys indicate beta-thalassemia shows a notable prevalence, with carrier rates estimated at around 3-4% nationwide. However, these rates can surge up to 17% within certain communities, particularly those with high consanguinity or among tribal populations.”

He further added, “This program will be a bridge to the existing gap of uneven access to screening, identifying, and treating thalassemia, other blood disorders and cancers in children. As phase one of the program, our focus will be on thalassemia, which requires lifelong medical care, imposing a strain on the children and families. A multi-pronged approach is necessary, strengthening carrier screening, prenatal diagnosis, and genetic counselling, along with improved healthcare infrastructure and trained professionals.”

Speaking during the event Dr. M A Raja, Director, Oncology Services, MGM Cancer Institute, said, “Thalassemia is a disease diagnosed between birth and two years, and approximately 15000 babies are born in India every year with this. It is an inherited condition, and we in India have the highest number of thalassemia cases in the world. Proper screening and counseling can help to reduce the incidence of this disease because marriage among close relatives who are carriers without disease can give birth to babies with disease. Once a diagnosis is made, standard treatment is only repeated blood transfusions and supportive care. However, this is not curative and can cause heart failure, liver toxicity, and premature deaths. The ONLY curative option is a bone marrow transplant. MGM Cancer Institute is well equipped to offer this treatment to many unfortunate children affected by this disease. Our hospital with expert hematologists and well-trained nurses will help to transform the lives of such children by offering a permanent cure. We will continue your conduct camps for screening, early detection, and counseling in vulnerable populations.”

In addition to thalassemia, the program will extend its screening efforts to other childhood cancers and blood disorders, ensuring early detection and treatment for those in need. MGM Cancer Institute is committed to making a lasting impact in the fight against these conditions, one child at a time.

The Anamaya program was launched in the presence of Dr. M A Raja, Director, Oncology Services, MGM Cancer Institute; Dr. Ananth Mohan Pai Director – Medical Services, MGM Healthcare; Mr. Siva, COO, MGM Cancer Institute and Dr. Vimal Kumar G and Dr. Rishab Bharadwaj from the Paediatric Haematology, Oncology, Blood and Marrow Transplantation department.

Ambuja Cements’ CSR Efforts Boost Economic Progress in Rabriyawas Through 49 Farm Ponds

Rajasthan, 20 August 2024: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is proud to support sustainable water resource management to boost the livelihoods of farming communities where it operates. Through CSR efforts, the Company has developed 49 farm ponds in the villages surrounding its Rabriyawas plant in the arid region of Rajasthan, creating a total water storage capacity of 2.22 lakh cubic metres this year. This initiative has not only addressed the water scarcity faced by local communities but also boosted agricultural productivity for the farmers.

The company’s efforts have substantially enhanced water availability in the region, positively impacting their daily lives by providing sustainable access to water. With these 49 new farm ponds utilising rainwater harvesting, they can easily access water for irrigation and cultivate between 150 to 170 acres of land during the Rabi season. By enabling crop cultivation during both Rabi and Zaid seasons, this initiative has increased crop intensity and expanded the cultivation area, with a minimum income rise of 35% to 40% for the farmers.

Take the example of Shobha Devi Prajapat, a local farmer from Rabriyawas village who calls the farm ponds a game-changer. She says, “We can now grow crops such as mustard, cumin, green gram, pearl millet, wheat, fennel, and vegetables year-round, increasing our income significantly.”

These sustainable water solutions by Ambuja Cements at villages near the Rabriyawas plant underscore their commitment to social responsibility and sustainable development, creating positive impacts, and fostering inclusive growth.

Lawyer Desk Unveils AI-Powered “LawBook” Mobile App: The Ultimate Educational Tool for Law Students

National, 20th August’24- LawyerDesk.ai, a trailblazer in AI legal technology, proudly announces the launch of “Law Book”, an advanced mobile app designed to redefine legal education for law students across India. This cutting-edge app leverages artificial intelligence to provide an unparalleled learning experience, equipping students with the knowledge and skills they need to excel in their legal careers.

 “LawBook” is a comprehensive educational platform brimming with features that cater to the diverse needs of law students. It combines traditional legal resources with innovative AI-driven tools to create a dynamic and interactive learning environment.

 Key Features of LawBook:

•  Case Generator: Generate case scenarios based on various types of law, allowing students to practice and hone their legal reasoning and argumentation skills.
• Legal Research: Access a vast database of legal texts, case laws, statutes, and journals, all easily searchable and regularly updated.
• Legal Drafting: Tools to assist in the creation of legal documents, helping students learn the intricacies of legal writing and formatting.
• Learning Tools: Engage with mind maps, notes, flashcards, and AI lawyer personas to enhance understanding and retention of legal concepts.
• Moot Court Simulation: Experience simulated moot court environments, complete with realistic case scenarios and role-playing, to practice courtroom skills.
• User-Friendly Interface: An intuitive design that ensures easy navigation and accessibility to all features.

“We are thrilled to introduce “Law Book”, an app that embodies our commitment to innovation in legal education,” said ANUSHITA KARUNAKARAM, CEO of LawyerDesk.ai. “By integrating advanced AI capabilities with comprehensive legal resources, Law Book provides a holistic learning experience that prepares law students for the complexities of the legal profession. Our goal is to bridge the gap between theoretical knowledge and practical application, ensuring our users are well-equipped to succeed.”

 The development of Law Book involved extensive collaboration with legal educators and professionals to ensure the app’s content is both accurate and relevant. This collaborative effort guarantees that Law Book not only meets academic standards but also aligns with real-world legal practices.