5, Aug 2024
Siddesh Sawant triumphs in Race 2 of Round 3 of 2024 IDEMITSU Honda India Talent Cup NSF250R in Chennai

Chennai, 05 August 2024: After witnessing an action-packed Race 1 yesterday, the young riders of Honda Racing India displayed an adrenaline-pumping performance in Race 2 of Round 3 of the 2024 IDEMITSU Honda India Talent Cup NSF250R at Madras International Circuit (MIC, previously known as Madras Motor Race Track) today in Chennai.

With engines revving and hearts racing, young riders displayed their racing prowess on the racetrack today. Race 2 was an amalgamation of action and excitement showcased by Siddesh Sawant, the 22 year old from Kolhapur emerging as the undisputed leader of IDEMITSU Honda India Talent Cup NSF250R category. He displayed his best skills on the track today and secured the first position with a total race time of 15:11.679 for 8 laps. He executed strategic maneuvers overtaking the other riders with precision, skill, and perfect timing.

honda

Following closely was Savion Sabu, the 16 year old from Bangalore. From the start of the race, he displayed a strategic approach, pushing his limits and challenging his competitors with every lap. His aggressive racing style, combined with his strategic mind, made him secure the second position with a total race time of 15:14.661.

Finishing at third position was Beedani Rajender, the 19 year old from Hyderabad. His ability to maintain a high pace while strategically overtaking competitors demonstrated his understanding of race dynamics. He completed the 8-lap race with a total time of 15:25.784.

Unfortunately, four riders Mohsin Paramban, Prakash Kamat, Shyam Shundar and Rakshitha S Dave could not finish the race.

IDEMITSU Honda India Talent Cup

The IDEMITSU Honda India Talent Cup is a prestigious platform designed to develop and nurture the next generation of riders for both national and international championships. It serves as a stepping-stone for young riders aspiring to reach higher levels of racing. The championship features Honda NSF250R motorcycles, purpose-built for Moto3 racing, providing a competitive platform. With its lightweight chassis, powerful engine, and aerodynamic bodywork, the NSF250R offers optimal performance on the track. The primary objective of the championship is to identify and nurture talented riders, providing them with professional training. By offering a well-defined pathway, the IDEMITSU Honda Indian Talent Cup NSF250R paves the way for Indian riders to enter the realm of professional motorcycle racing.

The 2024 season will have five rounds beginning with the season opener at the Madras International Circuit (Chennai) from 14-16 June 2024. The third round is ongoing from 2-4 August 2024. Subsequent races i.e. 4th & 5th round will continue at the same venue, scheduled for September and October in Chennai, Tamil Nadu.

5, Aug 2024
Appdome Unveils GenAI-Powered Mobile Threat Resolution

August 5, 2024 – India- Appdome, the experience leader in mobile defense, today announced its new Threat Resolution Center, powered by GenAI. The new service enables mobile support teams to instantly identify mobile threats, generate context-specific resolution steps, and improve threat response for all stakeholders. Appdome will be demonstrating the new GenAI powered Threat Resolution Center live at the upcoming Black Hat USA cybersecurity conference in Las Vegas Aug. 7 and 8.

The scope, diversity, and sophistication of mobile threats are exploding. This, combined with the proliferation of malware, spyware and AI-based threats, means that the risk to mobile identity, data and transactions is higher than ever. Legacy mobile app security, anti-fraud and other products don’t consider the user experience. When mobile attacks happen, mobile end users are typically locked out of their accounts and left confused, frustrated, and flying blind. Likewise, understanding, and troubleshooting mobile cyber-attacks and threats is complex, time consuming and costly – for the mobile brand, enterprise and user.

The new Appdome Threat Resolution Center leverages the power of GenAI to provide real-time, context-specific, step-by-step guidance for end users to resolve threats and attacks on mobile devices quickly. This gives mobile support teams and end users the information they need to get past any attack fast. It also shrinks the mobile attack surface by speeding removal of mobile threats on end user devices. Mobile support teams also realize a boost in productivity by delivering faster mean time to resolution (MTTR) and reducing overall cost of threat response for all end users.

“We’ve been evaluating LLMs and GenAI as part of the threat response lifecycle since GenAI came on the scene,” said Tom Tovar, co-creator and CEO at Appdome. “Threat Resolution Center leverages two new innovations at Appdome – our new ThreatCode™ and Threat Resolution Agent™ – with GenAI to quickly synthetize massive amounts of unstructured data into step-by-step instructions that stop cyberattacks, malware and other threats on mobile end user devices fast.”

Fraud, malware and other attacks, combined with limited attack data and poor resolutions destroy the mobile experience. When cyberattacks happen, fire-drills arise between cyber and support teams. Triage, diagnosis and removing threats from mobile devices is extremely complex, time-consuming and challenging due to the immense diversity and dynamic nature of (a) mobile exploits, tools and malware, (b) mobile devices, (c) mobile operating systems (OS), (d) mobile networks and (e) other factors. To make matters worse, many forms of malware can hide inside other mobile apps, and access mobile apps via accessibility, custom keyboards and other settings. What works to remove a threat on one mobile device, mobile OS and network will not work for a different threat on a different mobile device, mobile OS and network.

“The mobile ecosystem is diverse, with seemingly endless permutations of apps, exploits, operating systems, and device types. Detecting and removing threats and attacks can feel impossibly difficult, let alone doing so with the user experience in mind,” said Katie Norton, Research Manager, DevSecOps and Software Supply Chain Security at IDC. “Appdome’s ThreatCode and Threat Resolution Agent aim to address this challenge by leveraging RAG-optimized GenAI, automatically creating and chaining GenAI prompts to bring threat-specific, context-aware instructions that seek to balance quick threat resolution with a high-quality user experience.”

How Appdome Threat Resolution Center Works

When an attack or threat is detected by an Appdome-protected mobile app, the Appdome Defense Framework in a mobile app dynamically generates a context-specific ThreatCode™. The ThreatCode is encoded with detailed and specific data about the threat, attack method, device, OS and other information, providing the DNA of each attack on the mobile end user’s device. Support, engineering or cyber personnel at mobile brands and enterprises enter the ThreatCode into Appdome’s Threat Resolution Center where Appdome’s Threat Resolution Agent™ generates the GenAI-prompts using retrieval augmented generation (RAG) to query and optimize responses from GenAI for the attack. The resolution response includes how to identify and understand the attack, how to find the attack, and the step-by-step instructions to remediate or remove the mobile threat on the end user’s device, creating – for the first time – true self-service threat response and real-time threat resolution for mobile end users.

“Better threat resolution is critical to better brand loyalty and the best end user experience,” said Chris Roeckl, Chief Product Officer at Appdome. “Legacy products get in the way of app experience, doing little more than crashing the app with no data about the attack and no way to help the user. Appdome, by comparison, puts the user first – first by removing the engineering burden and now, by removing the support burden from the cyber defense lifecycle.”

Appdome will be demonstrating its new Threat Resolution Center at the Black Hat Conference in Las Vegas Aug. 7-8, 2024 at booth #1350.

5, Aug 2024
Skanray Partners with Tata Elxsi to Advance Surgical Imaging and Healthcare Innovation

Mumbai, August 5, 2024: Skanray, a leading global MedTech R&D and Manufacturing company specialising in diagnostic imaging, critical care and surgery/OT solutions, has chosen Tata Elxsi as a strategic partner for advanced surgical imaging core technology and software platform development. This collaboration aims to revolutionise diagnosis and treatment by leveraging cutting-edge technology modules, making them predictable, accurate, and consistent.

 Skanray is actively pursuing a long-term strategy to expand its portfolio by including new device families and modalities. This initiative aims to build a suite of reusable modules and components for medical devices, alongside the development of an advanced analytics cloud platform.

 Tata Elxsi will lead a software platform-led approach to diagnostics that will support all imaging, critical care and surgical systems from the Skanray family, ensuring interoperability, compatibility and multi-modal functionality. This platform will also incorporate the latest technologies and process efficiencies from AI and GenAI.

  Combining Skanray’s expertise in medical devices, core component technology, systems and applications with Tata Elxsi’s domain experience in medical imaging, software platform development, digital capabilities in cloud, AI and analytics, and ready-to-use solution accelerators provides Skanray an opportunity to redefine the landscape of medical technology, with advanced, modular, and yet affordable diagnostics systems.Pankaj Madhukar Wani, Head of Healthcare Business Unit at Tata Elxsi said, “The diagnostic imaging landscape is being transformed by software and digital technologies such as cloud and AI. We are delighted to be supporting Skanray in realising their long-term strategy and vision for healthcare. This long-term partnership will help create transformative solutions for healthcare facilities and patients worldwide.”

 “By combining Skanray’s core technology and deep understanding of medical applications with Tata Elxsi’s capabilities in futuristic technology, we are poised to drive significant advancements in healthcare delivery. Our collaborative efforts will result in solutions that are not only technologically advanced, but are also operator-friendly and cost-effective, helping healthcare providers deliver significantly improved health outcomes for patients.” said Priyanka Chatterjee, VP – Corporate Communications at Skanray Technologies Ltd.

5, Aug 2024
Celebrate the Bond of Raksha Bandhan with Gargi by PNGS’ New Rakhi Collection

Place, 05/08/2024: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery realm, is thrilled to announce the launch of its exclusive Rakhi Collection for this festive season. Embracing tradition with a modern twist, Gargi’s Rakhi Collection offers a range of trendy and beautiful designs in 92.5 Silver, making it a perfect choice for celebrating the cherished bond of Raksha Bandhan.

aditya

 This year, Gargi’s Rakhi Collection is set to captivate hearts with its exquisite designs and affordability. Featuring over 120+ unique designs, the collection includes motifs like Om, Swastik, Ganesha, and Shri, each crafted to embody India’s rich cultural heritage. Priced competitively, these 92.5 Silver Rakhi’s are designed to be both beautiful and accessible, ensuring that celebrating Raksha Bandhan with Gargi’s elegance is within everyone’s reach.

 Speaking about this, Aditya Modak, co-founder of Gargi by P N Gadgil and Sons, said, “At Gargi, we believe that every Rakhi tells a story of love and tradition. Our collection is designed to honor the sacred bond between siblings while reflecting the elegance and beauty that our brand stands for. We are committed to making this Raksha Bandhan memorable for families across India.”

 With a commitment to nationwide reach, Gargi ships pan India, from Kanyakumari to Kashmir, covering approximately 4000+ pin codes across the country. This extensive and reliable distribution network ensures that every sibling can celebrate Raksha Bandhan with a touch of Gargi’s elegance, no matter where they are, and they can be confident that their order will be delivered promptly and securely.

 Named after the revered ancient Indian female scholar from the Ramayana era, Gargi symbolizes beauty, honesty, style, fearlessness, and scholarship. Leveraging the legacy of the iconic P N Gadgil & Sons brand, which boasts an annual turnover of over INR 10,000 crores, Gargi maintains exceptional operational standards and product quality. The brand’s success has set new benchmarks in the Indian fashion jewellery industry, combining innovation with tradition.

 Looking ahead, Gargi aims to reach a significant milestone by becoming a 100-crore company within the next two years. This ambitious goal reflects the brand’s unwavering commitment to excellence and strategic growth plans.

5, Aug 2024
Laneige expands its reach in India with the launch at Sephora

New Delhi: Laneige, a leading Korean skincare brand, celebrated its launch at Sephora India. The exclusive event was hosted at Nexus Select CityWalk Mall in New Delhi.

The event was graced by industry influencers, brand aficionados, socialites and media to celebrate Laneige’s cult favorite hydration heroes, now available at Sephora India. With this, Laneige has expanded its reach across India offline as well as online. The event aimed to highlight the Laneige Lip Care with the new flavors of Lip Balms & mini Lip Sleeping Mask. Laneige’s range of products are designed to keep the skin hydrated and healthy.

langie

The evening offered guests a flavourful menu, featuring food and beverages that resonate with the Brand, attendees also enjoyed a customized charm station. Everyone loved playing crosswords, based on skincare where they had to answer the questions and spot that ingredient, winners then received personalized tumblers keeping up the spirit of hydration inside out.

At the event, Mr Paul Lee, Country Head, Amore Pacific India, said: “The event at the Sephora store in Saket was an invigorating experience! Laneige has launched its products in Sephora’s physical & online store for the first time as part of its omni channel expansion strategy. As we continue to expand our offline reach through multi-brand outlets, we aim to complement our strong online presence and provide customers with multiple touchpoints to experience the essence of Laneige.”

Ms. Mini Sood Banerjee, Assistant Director and Head of Marketing at Amore Pacific India said: “We are thrilled with the debut of Laneige Skin Superheroes at Sephora. Sephora is one of the favorite shopping spots for the beauty enthusiast & our presence here will allow us to engage with customers in new and innovative ways, and we can’t wait to see the impact. We’re grateful to all the attendees for joining us today. The energy at the event was electric, with skincare lovers eager to try Laneige’s products and experience expert skincare advice. We’re committed to continuing this momentum, and making Laneige the leader in the industry”.

Laneige continues to expand its reach to more individuals by launching their products on Sephora, the brand is dedicated to providing innovative skincare and lip care solutions that empower everyone to achieve radiant and healthy skin.

Sally Lee, Brand General Manager of Laneige India said: “Its exciting to see the response we have received for Laneige in last 5 years. We are thrilled to announce that Laneige is now available at Sephora! This achievement is only possible because of the support from people who love our products and have made us successful. Laneige offers unique products for Indian consumers to experience, and we aim to connect with a broader audience interested in exploring these skincare offerings.”

5, Aug 2024
75% of Industry Leaders See Responsible AI as Key to Better Decision-Making – Primus Partners Report

Mumbai, 05 August 2024: Primus Partners today released an influential report titled ‘Responsible by Design: Industry’s Perspective on India’s AI Framework’, presenting a detailed study of the responsible and ethical AI ecosystem in India from the industry lens. The report advocates ethical, transparent, and accountable AI practices while outlining possible enforcement mechanisms for AI regulations in India.

The report offers an in-depth analysis of India’s current AI landscape and focuses on critical aspects of responsible AI development and governance. The study comes at a crucial time as India positions itself at the forefront of global AI innovation while addressing the ethical challenges posed by rapid technological advancement.

Devroop Dhar, Co-Founder and Managing Director, Primus Partners, stressed the importance of responsible AI development: “India’s current AI landscape reflects a segment full of opportunities. As we journey towards becoming a trillion-dollar digital economy, we must adopt a balanced approach to AI governance. This involves leveraging AI for its economic benefits while ensuring robust regulatory frameworks that can prevent or curb risks such as deepfakes by promoting ethical standards. As AI’s influence is driving significant advancements and efficiencies across diverse industries worldwide, responsible use of AI should be a shared global priority.”

Based on insights from industry leaders and domain experts across India, the report stresses the potential for AI to contribute up to 10% to India’s GDP by 2025 if governed responsibly. It highlights the challenges of data quality and availability (which include data scarcity, biases in datasets, and the complexities of data preparation and cleaning), noting that 76% of the industry views these as their top concerns in AI deployment. It also emphasizes that 61% of the industry prioritizes privacy and security, including threats posed by deepfakes, as a crucial principle-based element in safe AI deployment.

Other key findings from the report include:

  • 53% of respondents believe that AI systems should be designed to be transparent and explainable to ensure trust and accountability
  • Over 78% emphasize the need for ongoing skill development and training to keep pace with AI advancements
  • 51% of surveyed industry leaders prefer a hybrid regulatory approach combining traditional frameworks with adaptive guidelines
  • 47.3% believe that over-regulation and over-compliance if put in place, can become a deterrent to AI’s growth
  • 67.6% of the industry believes that more PPP engagements are required in critical sectors such as health and education
  • 78% of the industry views that accelerating the Ethical AI Ecosystem in India necessitates operational requisites like continuous skill development and training and Structural Realignment in core AI organizations
  • 89% of the industry believes that specific regulations are essential to ensure ethical practices, accountability, and transparency in AI development and deployment

The report encompasses strategic actionable recommendations for establishing a robust framework that supports innovation while addressing the ethical challenges posed by AI. It calls for a collaborative approach between the government and the private sector to develop standards and practices that ensure AI benefits all segments of society. Additionally, the report underscores the importance of continuous learning, capacity building, voluntary product iterations and responsible adoption, and educating consumers or end-users in shaping an AI landscape that is both innovative and responsible.

5, Aug 2024
InfoVision Partners with iDocsWeb to Launch ‘Doctors Anytime’

Bengaluru, August 05th, 2024, InfoVision, a global leader in digital transformation solutions, is pleased to announce a strategic partnership with iDocsWeb, a premier telemedicine company, to launch “Doctors Anytime.” This innovative initiative aims to provide provider services such as overnight coverage and Specialist Clinics to regional hospitals and LTACHs across the United States.

Building on our existing collaboration, InfoVision’s advanced technology and Salesforce expertise will enhance iDocsWeb’s extensive telemedicine capabilities. Together, we aim to improve the accessibility, efficiency, and overall experience of telehealth services for patients and healthcare providers alike.

Doctors Anytime will revolutionize healthcare access for rural and underserved communities by offering 24/7 availability of medical professionals. This platform will ensure timely and effective care without the constraints of traditional healthcare systems. With seamless integration of medical consultations, follow-ups, and health management tools, Doctors Anytime meets the growing demand for convenient and comprehensive healthcare solutions.

“We are thrilled to expand our partnership with iDocsWeb and support the launch of Doctors Anytime,” said Sean Yalamanchi, Founder & President of InfoVision. “Leveraging advanced technology, we are driving digital transformation to reach rural and underserved communities. Our collaboration will set a new standard for healthcare delivery, ensuring innovative and equitable access to quality care.”

Dr. Suresh Nellore, CEO of iDocsWeb and practicing Infectious Disease specialist, expressed, “This initiative represents a significant step forward in our mission to make healthcare more accessible and efficient for everyone. By leveraging InfoVision’s technological prowess, we are confident in our ability to deliver a superior telemedicine experience to our users.”

InfoVision’s expertise in technology development and implementation will be crucial to the success of Doctors Anytime. Our Salesforce solutions will enable robust, scalable, and secure telehealth services, ensuring patients can connect with healthcare providers effortlessly.

Launching this year, Doctors Anytime is a testament to the commitment of both InfoVision and iDocsWeb to continuous improvement and innovation in the telehealth space. This partnership underscores our shared dedication to driving positive change in the healthcare industry through technological advancements and strategic collaboration.

5, Aug 2024
NIIT Ltd. Appoints Anshumaan Prasad as Head of Marketing

New Delhi, 5, August 2024 – NIIT Ltd., a leading skills and talent development corporation announced the appointment of Mr. Anshumaan Prasad as its new Head of Marketing. In his role, Anshumaan will lead NIIT Limited’s marketing strategy and initiatives, driving growth and enhancing the brand’s presence in the industry.

Anshumaan Prasad Marketing Head NIIT Ltd.

Anshumaan comes with more than 13 years of experience across FMCG, FMCD, and Tech sectors, having worked with organizations such as HUL and Amazon. During his stints, he has displayed proven expertise in helping navigate businesses through various growth stages, managing resource constraints, and propelling market-leading brands. Throughout his career, Anshumaan has demonstrated a keen ability to develop and execute successful marketing campaigns, build strong brands, and lead high-performing teams.

Commenting on the appointment, Mr. Pankaj Jathar, Chief Executive Officer, NIIT Ltd., stated, “We are thrilled to welcome Anshumaan to the NIIT family. His exceptional track record in driving transformative marketing strategies, combined with his strategic acumen, positions him perfectly to lead NIIT’s growth initiatives.”

Anshumaan has a rich and diverse background, holding a dual degree from IIT Kharagpur and an MBA from IIM Bangalore. Before joining NIIT, he was a Senior Brand Manager at Amazon India where he led the mass-marketing initiatives for Amazon Prime membership and Amazon Specials, driving substantial business growth over three years.

While expressing his enthusiasm about joining NIIT, Anshumaan Prasad said, “I am honored to join NIIT as the Head of Marketing. I look forward to collaborating with the team to harness the latest trends in marketing and technology to not only strengthen brand’s market position but also drive NIIT towards even greater success in the dynamic landscape of skills and talent development.’’

5, Aug 2024
ace turtle Appoints Three Senior Leaders to Drive Business Growth

Bengaluru, August 05, 2024: ace turtle, India’s leading technology-native retail company today announced the appointment of three distinguished leaders to its senior management team. Rahul Rajan has been appointed as Chief Business Officer – Retail of fashion brands, Agnes Raja George as AVP and Business Head of Wrangler & Central Planning and Jitender Singh as AVP & Business Head of Lee. These strategic hires are set to bolster ace turtle’s growth and further its goal of revolutionizing retail through technology.

Jitender Singh, AVP & Business Head of Lee

Commenting on the appointments, Nitin Chhabra, CEO, ace turtle said, “We are excited to welcome Rahul, Agnes and Jitender to our leadership team. All of them bring extensive experience in retail and technology along with proven track records that will be invaluable as we continue to drive strong business growth. We continue to leverage our unique technology-driven operating model to launch new brands and scale the business of existing brands across India strengthening our position in the Indian retail industry and delivering exceptional value to our customers.”

Rahul Rajan, Chief Business Officer – Retail will help drive growth across online and offline retail channels for all the fashion brands in ace turtle’s portfolio. He joins ace turtle with 15 years of experience, including seven years as a successful business operator and previously as a strategy and investment professional. Rahul’s expertise spans P&L management, strategy and business planning, business development and creating product and tech roadmaps. He joins ace turtle from Flipkart where he played a pivotal role in building new businesses in beauty, FMCG and fast fashion, and scaling complex multi-billion-dollar apparel businesses. He holds an MBA from IIM Mumbai.

Agnes Raja George joins ace turtle as AVP & Business Head of Wrangler and Central Planning. With close to 23 years of experience in the fashion retail industry, Agnes specializes in P&L management, brand building, marketing, inventory planning, cash flow management and supply chain management. He has a proven track record in managing brands across department stores, exclusive brand stores, online marketplaces, and multi-brand outlet trade in India. Before joining ace turtle, Agnes founded and scaled the women’s wear brand De Moza and held various leadership roles at Landmark Group India, Aditya Birla Fashion and Lifestyle.

Jitender Singh, AVP & Business Head of Lee, brings 22 years of experience across online and offline channels, and across sports & fitness, lifestyle, FMCG and consumer durable categories. He has a strong background in building and leading direct and matrix teams to drive sustainable business growth. Before joining ace turtle, Jitender was Senior Director at Myntra, where he significantly grew the HRX and Nautica brands. His previous experience includes roles at Decathlon, 3M, Café Coffee Day, and TTK Prestige.

Since 2023, ace turtle has expanded its leadership team significantly to enable rapid and sustainable growth as it continues to expand its licensed brands portfolio. The company is the exclusive licensee of iconic global denim brands Lee® and Wrangler®, globally renowned toy retail chain Toys“R”Us® and Babies“R”Us® and California-based casual wear brand Dockers® for India and other South Asian markets.

5, Aug 2024
OML and Artists Lead the Charge for Change: From Hunger Relief to Wildlife Conservation

India, Nationwide Release, 5th August 2024: Only Much Louder, a market-leading, full-service creative and entertainment business network, has partnered with their artists to amplify awareness for causes close to their hearts. Through support to various nonprofits, Only Much Louder and its artists have come together in a shared commitment to create meaningful change. The contribution underscores Only Much Louder’s dedication towards making a tangible difference in diverse areas such as hunger relief, wildlife conservation, animal welfare and trans people’s rehabilitation.

Trin

Speaking about the initiative, Gunjan Arya, CEO of Only Much Louder said, “At OML, we recognize that artists possess a unique ability to not only spotlight but also humanize real issues and catalyze meaningful change through their creative expression. We are collaborating with OML artists and partnering with impactful social organizations, to create lasting, meaningful change that’s driven by our shared dedication to making a difference in the world. By aligning our resources with their passions, we’re amplifying their voices and contributing to meaningful change.”

Chef Thomas Zacharias joins hands with Khaana Chahiye Foundation, an Impact organization, that works towards achieving SDG-2 ‘Zero Hunger’ in Mumbai. A registered non-profit at the forefront of the fight against hunger, Khaana Chahiye leads a grassroots citizen movement committed to positive change. With Only Much Louder’s support, two community kitchens have continued their operations, one in Ulhasnagar run by a transgender collective and another in Kurla led by a women’s self-help group. These kitchens have been instrumental in providing meals to underprivileged families, daily wage workers, and marginalized communities.

 Chef Thomas Zacharias, Chef & Founder of The Locavore, said, “Together, we’re working towards the vital mission of ensuring no one in Mumbai goes to bed hungry. It’s truly inspiring to see the community come together to make such a significant difference.”

Comedian and producer Zakir Khan firmly stands with The Chhanv Foundation, an NGO dedicated to rehabilitating acid attack survivors. Through their Sheroes Hangout cafés in Agra, Lucknow, and Noida, the foundation offers not just employment but also hope and renewed purpose to survivors. Zakir Khan, said, “The Chhanv Foundation is committed to empowering acid attack survivors by addressing their comprehensive needs, including medical treatment; education for both survivors and their children; and facilitating employment opportunities. Only Much Louder has helped me support acid attack survivors and to make a difference.”

Artists Anshula Kapoor, Raunaq Rajani, and Sahil Shah are driving force behind YODA’s mission to help stray animals through rescue and rehabilitation, and help indies find their forever homes. Anshula Kapoor said, “As an artist, embodying the ethos of YODA — compassion backed with action — means using my creative platform to make a tangible difference in the rehabilitation of injured and neglected stray animals and providing them with a safe abode.”

Stand-up comedian and digital creator Sahil Shah, said, “YODA’s consolidated approach to helping stray animals resonates deeply with me. Partnering with Only Much Louder to support YODA’s mission is a cause I’m passionately committed to. I’m eager to lend my support in any way possible to help make a positive impact in the lives of indies.”

Stand-up comedian and digital creator, Raunaq Rajani, said, “As an artist, I am dedicated to amplifying the voices of the voiceless. With Only Much Louder, I lend my support to YODA, which was started with a vision to help abandoned and stray animals throughout the country and provide homes for them.”

Actor and creator Trinetra Haldar Gummaraju has chosen to support TWEET Foundation’s Garima Greh initiative, which will utilize the donated funds to provide essential hormones to 25 transmen. This guarantees their health and well-being for six months, while also offering them access to counseling, education, skill development, and employment opportunities. Trinetra Haldar Gummaraju, said, “Supporting TWEET Foundation’s Garima Greh is an honor. Trans people often face rejection and violence at the hands of their natal family first and foremost, leading to a massive disparity in education, healthcare and opportunity. Therefore, providing not just a home, but a sanctuary and holistic support for trans people becomes imperative. I believe in the transformative power of compassion and community, and it is only through this that we’re able to heal as individuals and contribute to society at large. I’m humbled to support a cause this transformative.”

Shaheen Bhatt has selected Wildlife SOS, an organization that protects and conserves India’s natural heritage and biodiversity. The donated funds will go towards the organization’s efforts in rescuing and rehabilitating abused or injured elephants in need. Writer and mental health activist, Shaheen Bhatt, said, “Wildlife SOS stands as a beacon for lasting change, dedicated to protecting and conserving India’s rich wildlife and biodiversity. Together, we’re paving the way for a brighter future for elephants and championing the cause of wildlife conservation.”

Actor and fitness enthusiast Bani J has chosen to support the Indian Cancer Society, an NGO that focuses on cancer awareness, early detection, diagnosis and treatment funding, post-treatment support, and rehabilitation of those belonging to underprivileged communities, in both urban and rural areas. Bani J said, “I have quite a bit of family history with cancer of all kinds, none pleasant. I know how it can bring support and people together but how it also eats you from the inside out. It’s never, ever easy. This is just a small drop in the ocean along with OML, to extend financial support for people who can’t afford treatment in the hopes of early diagnosis and to hopefully ease some of the stress cancer brings.”

Only Much Louder recognizes that art and philanthropy are deeply interconnected. The artist-first company believes in working closely with talent on matters beyond commercial endeavors to drive causes they are passionate about.

Tusharr Kumar, COO Of Only Much Louder said, “Art and artists have always been a conduit for social change. Our artists feel passionately about each of these causes and we feel privileged to come together with them to amplify the impact for each of these organizations and communities.”

Previously in 2020, during the Covid-19 pandemic, Only Much Louder and YouTube had collaborated to launch “One Nation,” an 11.5-hour live streaming show featuring original content created during the lockdown. This initiative aimed to entertain, uplift spirits, and encourage mutual support during challenging times.