Deputy Chairman of the Rajya Sabha, Harivansh Praised Keshav Bharadwaj’s Bhojpuri Story Collection ‘Redlight’

30th July 2024  New Delhi, Delhi, India  Deputy Chairman of the Rajya Sabha, Harivansh Narayan Singh, has praised Keshav Bharadwaj’s Bhojpuri story collection ‘Redlight’ as a credible depiction of human suffering in British colonial countries. He expressed his happiness with the storytelling in Bhojpuri. This story collection is garnering strong support from Bhojpuri and Hindi-speaking audiences on online platforms. The number of Bhojpuri speakers worldwide exceeds 200 million, with over 60 million in India alone. It is hoped that this story collection will achieve new levels of popularity among Bhojpuri and Hindi-speaking audiences worldwide.

‘Redlight’ serves as a historical testament to human tragedy. The author has spread all the colours of human existence in this short but poignant story. The main character of the story sees ‘Mulago Hospital’ at Kampala’s famous jam-packed red light as a place of faith, sacrifice, and dedication towards the freedom fighters.

The hero of the story, who has received police training, keeps turning his attention to the inconsistencies in African society, far away from India, while simultaneously connecting it with the values and culture of Indian society. He also gets excited after finding the company of non-resident Indians and the ancient Ganesh temple near his residence. He also sees the beautiful blend of tradition and modernity, dazzling nightclubs, and people dying from malaria that has been otherwise eradicated. The hero’s favorite subject is the exploration of the universal social elements of India and Uganda. The story also introduces us to the powerful campaign of Burma’s famous Prime Minister U Shaw against British rule during the Second World War and the poignant story of his being made a prisoner of war.

In the middle of the story, the hero’s daily stop at the traffic red light to watch the hustle and bustle of the local goods market set up at the crossroads, just like in India, becomes his favorite way of life. While the enjoyment of the youthful appearance of the attractive young woman from Kampala, burdened by the basket of juicy mangoes at the red light, reflects the innate desire of the male element, the inquiring about her health and the regret over the habit of haggling over the price of the basket of mangoes is the manifestation of the noblest form of human values.

Through his story, Keshav made ‘Mulago Hospital’ a subject of historical importance which became a metaphor in world fiction. This hospital is like the famous ‘cemetery’ of Paris, filled with the graves of world-famous thinkers, philosophers, and agitators along with the dictators of the French Revolution. During the Second World War, forty-seven prisoners of war brought from Malta by the British oppressive power were kept in ‘Bambo Barracks’ in Uganda, where they fell victim to malaria and ultimately sacrificed their lives at ‘Mulago Hospital’. The ‘Red Light’ story, through the medium of the hospital, forces people from India to Africa to remember the sacrifices of their ancestors who were freedom fighters and have a sense of devotion towards them.

Apart from this, in the story Golki Frame Ke Chashma, all the old things of Bettiah city revolve like a cinema reel. The reason behind the establishment of Maharani Janaki Kunwar College has been depicted wonderfully. George Orwell, Prakash Jha, and Manoj Bajpayee have also been depicted in the same story in a flow of emotions. Even now the people of that city are not aware of this. While reading it, it felt as if the literature of an established author was being read. Faisla and Khilona are beautifully woven together depicting women’s power.

There is a frank and unmatched description of Prayag in Kalpavas. Every person who belongs to that era must read this book. He will definitely consider himself a character in this book. Every story in this book is good, and lively, about me-you-village-home- city. Such non-fiction prose has been written in Bhojpuri after a long time.

Gatorade Drops It’s All New Turf at the Iconic Chandni Chowk to Inspire Active Lifestyle

30th July 2024 Delhi, India As part of its ongoing ‘Turf Finder’ initiative, Gatorade, PepsiCo India’s iconic hydration brand, unveiled Delhi’s second turf in the busy lanes of the iconic Chandni Chowk. The event, held on Sunday morning, marked a significant milestone for Gatorade towards promoting the love and will for playing sports amidst the hustle and bustle of India’s metropolitan cities.

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data. This may just be how cities look at urban playgrounds in the future. Through this initiative, Gatorade seeks to inspire young individuals to embrace physical activity as a key part of their daily lives.

The event witnessed enthusiastic participants coming together to play and relish the excitement offered by the specially tailored turf, catering to badminton, and basketball aficionados. Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.

Speaking on the initiative, Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India, said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today’s fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”

Adding further, Rajdeepak Das, CCO, Publicis Groupe – South Asia & Chairman, Leo Burnett – South Asia, said, “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave different by day and different by night. We have validated this spirit and used historic Google Maps data to find empty spaces at specific times which can be made into a turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equalizer.”

Zoya’s New Brand Campaign Featuring Sonam Kapoor Introduces Its Iconic Symbols of Self-Acceptance

30th July 2024  Mumbai, Maharashtra, India  Zoya, the exquisite diamond boutique from the House of Tata, has been redefining the way fine jewellery is experienced in India with meaningful pieces of wearable art and an experience of warm luxury. The atelier introduces a powerful new brand campaign featuring its ambassador Sonam Kapoor. Centred on its autograph collection, ‘My Embrace’, an iconic collection, it embodies the brand’s homage to its timeless muse – the Zoya woman. She revels in self-discovery, finding joy and nourishment in embracing every facet of her being. Whether it’s through moments in which she is accompanied by her favourite music, journaling, or immersing herself in nature, she finds fulfilment in simply being. With this campaign, Zoya extends its iconic range to a new colour palette.

Amanpreet Ahluwalia, Business Head of Zoya, expresses, “At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys through the very soul of Zoya, a word which means ‘alive’. ‘My Embrace’ becomes an iconic symbol of self-acceptance, because you feel truly alive when you embrace who you are and are comfortable in your own skin.”

The collection features 26 trademarked designs, including sleek bangles, bracelets, pendants, rings, and earrings, all crafted with simplicity yet profound craftsmanship, making each piece a coveted collector’s item. The emotional inspiration of self-embrace is translated with rich sculptural dynamism into a continuous flow and a harmonious integration of components in a marvel of engineering. The highlight of the collection is the ‘My Embrace’ bangle, featuring a singular pear-shaped diamond in a prominent setting, symbolising the emotional journey of self-acceptance and integration.

Overseen by Creative Agency Spring Marketing Capital, the campaign builds on previous successes exploring and celebrating every heroine’s love for her being. “Zoya’s design philosophy, inspired by the shape of an embrace, remains at the forefront. We’ve crafted this campaign around life’s authentic, joyous, and simple moments, set against expansive outdoor landscapes, which act as a blissful getaway. Collaborating with Sonam Kapoor allowed us to authentically showcase her joy in spaces synonymous with the Zoya brand,” says Arun Iyer, Founding Partner, of Spring Marketing Capital.

The campaign will be promoted across various platforms including outdoor, social media, print, digital, OOH, television, and theatres, aiming to spread the message of self-celebration embodied by the ‘My Embrace’ collection.

SKF India Dedicates a Song to Mechanics, the Real Heroes of the Road

30th July 2024  Pune, Maharashtra, India  SKF India, a premier provider of automotive solutions, released “Heroes of the Road”, a heartfelt song dedicated to the unsung heroes of the automotive industry – the mechanics.

In the automotive aftermarket where long hours, complex repairs, and lack of appreciation are prevalent, SKF India aims to shine a spotlight on the invaluable contributions of mechanics through this inspiring musical tribute.

Alagesan Thasari, Director for Automotive India and Southeast Asia, commented on the initiative, “With ‘Heroes of the Road’, SKF India reaffirms it’s commitment to the automotive industry and the dedicated mechanics who keep it running smoothly. This song is our way of honoring their tireless dedication and unwavering commitment to excellence.”

The song will be available in multiple languages including Hindi, Bengali, Punjabi, Telugu, Kannada, Gujarati, and Malayalam, to resonate with mechanics from different regions of India. SKF India encourages Automotive Distributors (ADs), retailers and mechanics to join the movement and celebrate “Heroes of the Road”.

In addition, SKF India is also running a nationwide truck activation campaign, “Install Confidence, Install SKF” to empower commercial vehicle mechanics. The campaign spans across more than 50 cities in 18 states to engage with more than 5000 mechanics. The primary objective of the initiative is to create awareness about SKF offerings for commercial vehicles demonstrating their pivotal role in streamlining the lives of mechanics while championing sustainability within the automotive sector.

SKF is a world-leading provider of innovative solutions that help industries become more competitive and sustainable. By making products lighter, more efficient, longer lasting, and repairable, we help our customers improve their rotating equipment performance and reduce their environmental impact. Our offering around the rotating shaft includes bearings, seals, lubrication management, condition monitoring, and services. Founded in 1907, SKF is represented in approximately 130 countries and has around 17,000 distributor locations worldwide. Annual sales in 2023 were SEK 103,881 million and the number of employees was 40,396.

Dailyhunt’s Trust of the Nation 2024′ Survey 61percent of Respondents Expressed Satisfaction with the Current Government

30th July 2024  Bengaluru, Karnataka, India  Dailyhunt, India’s #1 local language content discovery platform, today unveiled the findings of its comprehensive “Trust of the Nation 2024” survey. The extensive online survey, administered via Dailyhunt, in 11 languages including English, Hindi, and key regional languages, garnered responses from over 77 lakhs participants across diverse demographics and is providing valuable insights into the public sentiment ahead of the 2024 general elections.

The survey, which aimed to understand the public’s perception of the incumbent government’s performance, with 61% of respondents expressing satisfaction with the current administration, under the leadership of Prime Minister Narendra Modi. Notably, 63% believe that the BJP/NDA alliance will emerge victorious in the upcoming general elections.

Key findings from the survey include

2024 Election Sentiments

• Three out of five respondents (64%) are in favor of PM Narendra Modi’s continuance as Prime Minister; 21.8 % of respondents are in favour of Rahul Gandhi
• Nearly two out of three respondents (63%) believe that the upcoming elections will be won by BJP/NDA alliance
• In Delhi, PM Modi is the leading candidate capturing 57.7% of the vote. Rahul Gandhi received 24.2% of the vote, while Yogi Adityanath received 13.7%.
• In Uttar Pradesh, PM Modi was the top choice for this year’s election, garnering 78.2% of the vote. Rahul Gandhi received 10% of the vote.
• In West Bengal, PM Modi emerged as the leading candidate, receiving 62.6% of the vote. Rahul Gandhi, received 19.6% of the vote, while Mamata Banerjee, the regional leader trailed at 14.8%
• In the southern states, the picture is more nuanced:
• In Tamil Nadu, Rahul Gandhi leads with 44.1% support, while PM Narendra Modi trails closely at 43.2%.
• However, Kerala appears to be a close contest, with PM Modi garnering 40.8% and Rahul Gandhi close behind at 40.5%
• In Telangana, PM Narendra Modi received 60.1% of the vote. Rahul Gandhi received 26.5% while N. Chandrababu Naidu trailed at 6.6%
• In Andhra Pradesh, PM Modi received 71.8% of the vote. Rahul Gandhi received 17.9% while N. Chandrababu Naidu trailed at 7.4%

Governance and Economic Progress

• Three-fifths (61%) of respondents have voiced their approval of the current administration’s performance, while 21% have expressed dissatisfaction
• Over half (53.3%) of respondents rate the PM Modi government’s economic management as ‘very good’, while 20.9% believe it ‘could be better’
• Six in every ten (60%) respondents have stated that they are ‘very happy’ with the country’s economic progress under PM Modi’s leadership
• In the West, East, and North regions, 63% of people are satisfied with the country’s economic progress. In the South, only 55% of people approve of it.
• Over half of the respondents (52.6%) have indicated profound satisfaction with the government’s vigorous anti-corruption measures under PM Modi’s leadership, while 28.1% have expressed dissatisfaction

Foreign Policy

• Nearly two-thirds of respondents (64%) have given a ‘very good’ rating to the PM Modi Government’s handling of foreign affairs, while 14.5% believe it ‘could be better’
• Crisis Handling:
• A substantial 63.6% has conveyed great happiness with the leadership provided by PM Modi in times of national emergency, while 20.5% have responded as ‘unhappy’ and 10.7% have stated ‘neutral’
• Welfare Initiatives:
• Over half of the respondents (53.8%) have expressed considerable contentment with the central government’s welfare initiatives, while 24.9% are unhappy

Methodology

• The comprehensive online survey conducted by DailyHunt with a questionnaire available in 11 languages, including English, Hindi, and key regional languages
• A diverse sample size of over 77 lakh participants across demographics
• Respondents were across various age groups (18-24, 25-34 and 35+ years) and across genders and professions
• Survey questions were designed to assess public perception of the incumbent government’s performance on like economic management, foreign policy, crisis handling, welfare initiatives and other aspects of governance

Navata Supply Chain Solutions Raises Pre-series A Round from Equanimity Ventures

30th July 2024  Hyderabad, Telangana, India  Navata Supply Chain Solutions, based in Hyderabad, announces successful closure of Pre-series A funding led by Equanimity Ventures. The funding will fuel Navata SCS’s mission to revolutionize India’s supply chain industry.

Founded by siblings Hima and Vineel Parvataneni in 2020, the company was born to solve the dire problems in the supply chain landscape. Owing to the fragmented nature of the ecosystem, supply chain costs are huge (supply chain cost is 14% of GDP ). Moreover, there is very little visibility both in terms of goods as well as cost.

This pressing problem was the driving force behind the establishment of Navata SCS. The company takes a holistic and customer-centric approach adding value to the entire supply chain from transportation, and warehousing to last-mile delivery. By bringing tech and data-driven solutions, they aim to modernize B2B logistics while providing real-time visibility at every step.

Hima Parvataneni, CEO, Navata Supply Chain Solutions, “Helping customers overcome the hardship of managing multiple vendors, Navata SCS offers a comprehensive, one-stop solution for all their supply chain needs. Our holistic approach is aimed at reducing overall supply chain costs and streamlining operations. Through our partnership with Equanimity Ventures, we aim to grow our last mile and warehousing solutions, to help more customers reach their customers at every corner of the country in a cost-effective manner.”

Key Achievements
Today, four years after its inception, Navata has impacted the supply chains of 100+ companies across industries like FMCG, Agro, Apparel, Electronics, and Pharma, bringing in significant cost savings.

NavataSCS is an expert in rural delivery. With their strategic hub network and the power of local vetted ecosystem partners, they provide the best lead times and cost-effective rural delivery.

By using AI/ML algorithms for route optimization coupled with combination delivery methods they have solved the painstaking problem of last mile for both urban and rural deliveries.

Vineel Parvataneni, COO, of Navata Supply Chain Solutions, “Over the past four years, we have developed and refined our operational models to ensure seamless deliveries even in rural areas. Through our partnership with Equanimity Ventures, we aim to expand our network across every nook and corner of the country, with a mission of empowering over 1 lakh plus MSME logistics vendors. This expansion will enable us to provide comprehensive supply chain solutions nationwide.”

The Future
Rajesh Sehgal, Managing Partner, Equanimity Ventures, “Navata is solving the biggest pain point of the industry which is last-mile delivery. With their deep network in rural areas and expertise in modern trade, they are here to be the partner of choice for many brands. Hima and Vineel are passionate about bringing in supply chain efficiencies and we are excited to partner with Navata in their growth story.”

The partnership with Equanimity Ventures empowers Navata to its next phase of growth, by expanding its network to every corner of the country and establishing a strength of over 1 lakh vetted and reliable vendors, even at the grassroots level. The company intends to continue developing its propriety software, NSCS One, by integrating supply chain data under a single umbrella and providing AI insights to optimize supply chains. NavataSCS aims to take its mission to more customers helping them make their supply chain a competitive advantage, rather than a cost center and fueling top-line growth.

Navata Supply Chain Solutions is an end-to-end supply chain company based out in Hyderabad. They provide tech-driven and customer-centric B2B logistics solutions, helping companies make their supply chain a competitive advantage.

Bangalore can now experience the best of Active Lift Face Massage; Tattva Wellness Spa partners with Italian professional skincare brand, COMFORT ZONE

30th July 2024  Bangalore, Karnataka, India  Tattva Wellness Spa is proud to announce the launch of the esteemed Italian professional skincare brand COMFORT ZONE in Bangalore, India. COMFORT ZONE, from the Davines group, renowned for its expertise in combining science and nature, resonates deeply with our commitment to holistic wellness. This exciting development underscores Tattva’s unwavering commitment to curating experiences that cater to the evolving needs of its discerning guests. Apart from Tattva’s select spas, COMFORT ZONE facials are available at limited locations including the Kaya Kalp Spas of ITC hotels in India. Founded in Parma, Italy in 1983 by the Bollati Family, the Davines Group started as a research laboratory, producing high-end products for renowned cosmetic companies worldwide.

Indian consumers are increasingly seeking personalized and effective skincare solutions. The vast geographical expanse of India translates to diverse climates, and major cities grapple with high pollution levels. These factors necessitate a differentiated approach to facial therapies. Traditional, one-size-fits-all treatments often fall short of addressing the unique concerns of Indian skin, which can range from dehydration and hyperpigmentation to sensitivity and premature aging.

Tattva recognizes that true wellness extends far beyond just physical treatments. The spa’s serene environments are meticulously designed to provide a sanctuary from the hustle and bustle of everyday life. Stepping into a Tattva Wellness spa is akin to entering an oasis of calm, where guests can unwind and truly immerse themselves in the transformative power of self-care. At Tattva, the ambience is designed to soothe the mind and body, allowing guests to embrace the rejuvenating benefits of each treatment fully. The demand for professional skincare facial therapies has been going strong from the Tattva Wellness Spa consumer which trusts the brand for its effective & researched wellness therapies.

COMFORT ZONE is a B corp B-certified brand committed to sustainability. It offers a range of facial therapies designed specifically for both men and women, catering to the distinct needs of each. Men’s skin tends to be thicker and oilier, often requiring treatments that address concerns like shaving irritation and ingrown hairs. Conversely, women’s skin needs facial therapies that focus on hydration, collagen production, and fine lines.

These bespoke treatments utilize innovative formulations and cutting-edge techniques to deliver visible results while remaining gentle and suitable for even the most sensitive skin types be it oliy acne prone skin or dehydrated dull skin or mature uneven skin tone. Unlike harsh chemical peels and abrasive treatments, COMFORT ZONE facials rely on natural ingredients and gentle exfoliation to achieve healthy, deeply hydrated, and radiant skin.

Tattva launches renowned Italian skincare brand, COMFORT ZONE Facials in Bangalore, India

Introducing COMFORT ZONE’s Exclusive Range of Facial Therapies at Tattva Wellness Spa:

• Active Pureness Facial

Ideal for those with impure, oily, scarred, and acne-prone skin, this transformative therapy invites you to rediscover the luminous beauty within.

• Hydramemory Facial

Crafted for dull, dry, and dehydrated skin, this immersive experience leaves you refreshed, rejuvenated, and ready to embrace the world with newfound radiance.

• Sublime Skin Double Peel Facial

Tailored for mature skin and those seeking to address uneven skin tone, this rejuvenating treatment stimulates cellular renewal for enhanced radiance and improved skin tone

These facials are available exclusively at Tattva Wellness Spa outlets located in Bangalore at Novotel Bengaluru, Grand Mercure Gopalan Mall, Grand Mercure Koramangala, and Hilton Bengaluru, as well as in Mysore at Radisson Blu Plaza Mysore.

“Tattva is deeply connected with the Indian consumer’s needs for beauty & wellness services in the premium services segment. With our network of 90+ centers, our Spas are conveniently located across India,” says Shipra Sharma, Founder & Director of Tattva Wellness Spa. ”The introduction of these new facial therapies reflects our commitment to bring the best of the world’s services and products to Indian consumers. In COMFORT ZONE, we see a like-minded beauty & wellness brand committed to creating a good life for all, helping them live better, love more & do more, sustainably.”

“At Davines Group every product is born from intuition and is processed with an artisan spirit using the most advanced cosmetic technologies. We are excited with the promise of bringing our world-class facial therapies brand of (COMFORT ZONE) to India with our partnership with the Tattva Wellness Spas. By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, and of the things they love,” says Divya Kohli, Managing Director, Sustainable Beauty Pvt. Ltd.

Looking Ahead: Nationwide Expansion with retail products & professional services

The introduction of these new facial therapies marks the beginning of an exciting journey ahead for introducing the full range of professional skincare products & services from the Davines group. Tattva is committed to leveraging its deep penetration in the premium consumer market of wellness in India to bring the best of the world’s wellness products & services. This expansion will be driven by a focus on establishing partnerships with like-minded brands that share Tattva’s vision of providing exceptional service and transformative experiences that are connected with nature & sustainability.

Defence MSME Players Converge at Yashoboomi Dwarka to Power Make in India: HAL, DRDO, OFB Teams to Attend AeroDef India from 18-20 April 2024

30th July 2024  New Delhi, Delhi, India  India’s Premier Aerospace and Defence Manufacturing Exhibition, AeroDef India 2024, in its 4th edition is set to take place in New Delhi from April 18-20, 2024 – Organised by Sustainable Development Leaders Council (SDLC), a not-for-profit organization dedicated to promoting sustainable manufacturing and equitable growth Aerodef’s New Delhi edition will aim to support the sourcing needs of the new UP Defence Corridor.

The high focus on self-reliance and boosting domestic defence production is leading to a heightened focus on strengthening supply chains and ensuring that innovation at MSMEs is aligned with the needs of defence OEMs to assist manufacturers in sourcing components, input materials, assemblies, and sub-assemblies from the burgeoning defence MSME sector in India. Such interactions do encourage a lot of R&D which in general remains a challenge for smaller enterprises.

“AeroDef India 2024 provides a unique platform for both Indian and international aerospace and defence equipment manufacturers to procure raw materials, components, sub-assemblies, and finished products,” said Dr. Sukhjinder Singh, Founder & President of the Sustainable Development Leaders Council. This event also offers MSMEs the opportunity to showcase their capabilities, skills, and manufacturing expertise to OEMs, strategic partners, and PSUs.

The previous three editions of AeroDef India brought together over 100 MSMEs eager to supply to Defence Manufacturing units, including PSUs, OFBs, and Indian and international private manufacturers. This year’s event expects an even more robust turnout, with a diverse visitor profile comprising Procurement, Supply Chain, Materials, Production, and Subcontracting heads from DPSUs like HAL, BEML, and DRDO, as well as Indian private players such as Tata Advanced, Aditya Birla Group, Kalyani Group, Godrej, L&T, Reliance, and international majors like Lockheed Martin and Raytheon.

The exhibiting profile of AeroDef India 2024 encompasses a wide range of specialities, including but not limited to Speciality Materials, Composites, Alloy Sensors, Controls, Instrumentation, Automation & Robotics, Design Engineering & IT Solutions, Electronics Components, Semiconductors & Deep Electronics Solutions, Maintenance Repair & Overhaul (MRO)Testing, Simulation, Prototyping, Engineering & Processing, Casting, Forging, Sheet Metal, Forming, Component Manufacturer & Suppliers, Other Tools & Suppliers (Like Fabric and glass).

For more information about AeroDef India 2024 and to inquire about participation, please contact Mr Harsh Pawar, Project Manager, Sustainable Development Leaders Council, via email at harsh@aerodefindiaexpo.com.

Rhea Chakraborty Turns Muse for Eshaa Amiin at Pune Times Fashion Week

30th July 2024  Pune, Maharashtra, India  Eshaa Amiin unveils a captivating fusion of cultures in her latest resort wear collection, aptly named “A Melody of Cultures.” This collection celebrates the rich tapestry of global traditions, seamlessly blending Moroccan mosaics, Turkish carpets, Persian Paisleys, and English Florals into a harmonious ensemble. Notably, at the Pune Times Fashion Week, Rhea Chakraborty, served as Eshaa’s muse, infusing the collection with a touch of Bollywood glamour and sophistication.

The collection embodies the spirit of edgy quirkiness, boasting bold digital prints and intricate 3D embellishments. Innovative surface techniques, including braids, appliques, and beadwork, adorn luxurious fabrics like modal satin and silk crepe, elevating each piece to a work of art.

Eshaa Amiin, renowned for her impeccable sense of style, has left her indelible mark on Bollywood stars and celebrities alike, including Karisma Kapoor, Saif Ali Khan, Janhvi Kapoor, Khushi Kapoor, Pooja Hegde, Bipasha Basu, Chitrangada Singh, and many more. Since the launch of her eponymous label in 2014, Eshaa Amiin has graced prestigious runways with her unique vision and exquisite craftsmanship.

“A Melody of Cultures” promises to enchant fashion enthusiasts with its vibrant aesthetics and cultural resonance, offering a refreshing take on resort wear for the modern woman.

Sheeva.AI Empowers In-Vehicle Services Marketplace for New Citroen Vehicles in India

30th July 2024  New Delhi, Delhi, India  Sheeva.AI today announced in-vehicle payment technology through the SheevaConnect™product suite for Citroen C3 Aircross SUV AT, the most budget-friendly automatic mid-sized SUV in India. The in-vehicle payments technology will allow the new Citroen C3 Aircross AT owners to pay for fuel at 32,000 fueling stations across India.

“We’re very excited to see our technology come to life for Citroen drivers in India,” says Evgeny Klochikhin, CEO and founder of Sheeva.AI. “We want to enable a simpler, more secure customer experience for in-vehicle services by using precise vehicle location to activate and authorize payments at the point of service.”

Klochikhin adds that other Sheeva.AI use cases, like parking and tolling, are coming soon for Citroen owners.

The first Sheeva. AI-enabled Citroen C3 Aircross SUV AT vehicles are now available in showrooms across India. Sheeva.AI’s innovative product suite is currently rolling out globally with over 2,000,000 service points – including fuel pumps, parking spaces, and EV chargers – mapped in the Sheeva.AI database.

Here’s how it works: A person drives up to a SheevaConnect-enabled petrol station. With Sheeva.AI technology seamlessly integrated, users can effortlessly complete transactions using their preferred UPI provider through the MyCitroen Connect mobile app.

Upon arrival, drivers are greeted by attendants who dispense fuel and swiftly scan the QR code on their point-of-sale terminal, granting permission to proceed. Following fueling, drivers can conveniently depart with a digital receipt securely processed through the MyCitroen Connect mobile app’s interface.