Demand Spring Releases First Annual AI in B2B Marketing Report

Boston, MA, June 03, 2024 –Revenue Marketing consultancy Demand Spring today released the results of their first annual AI in B2B Marketing Report.

This report explores the current landscape of Artificial Intelligence (AI) adoption within B2B marketing. Demand Spring surveyed over 100 C-Level Executives, Vice Presidents, Directors, and specialists to gain insights into how various North American B2B industries and organizations are implementing AI and using it to inform future strategies. The analysis examines the motivations, applications, challenges, and future outlook for AI integration within B2B marketing strategies.

B2B marketing is still in the early stages of AI adoption, and this was confirmed in this research – with only 36% of respondents indicating that they are actively using AI. However 60% of respondents acknowledged its potential, which presents a first-mover advantage for those who capitalize on this technology.

Other key findings uncovered in this year’s survey include:

Marketers are prioritizing AI for its ability to improve productivity (76%) and enhance customer engagement (52%).

63% of respondents indicated they lack internal AI expertise, particularly in data analysis and interpretation. There is a need for upskilling initiatives to bridge the gap and facilitate successful AI integration.

Organizations appreciate that there are some ethical concerns around the use of AI, and 43% indicated that they are establishing ethical guidelines for AI use – however this leaves a significant portion of organizations that are not. Addressing potential biases in algorithms, data privacy concerns, and manipulative marketing tactics is crucial for responsible AI implementation.

Marketers are divided on future adoption, with 50% planning to implement AI within a year, and the other 50% hesitant or lacking concrete plans.

“B2B marketers are already actively utilizing AI for content generation, data analysis, and marketing automation tasks, and this is only going to grow as more organizations embrace the technology and learn how it can help them to find efficiencies within their marketing teams,” said Mark Emond, Founder and CEO of Demand Spring. “It’s an exciting time and certainly a turning point for those B2B marketing organizations who choose to embrace AI adoption.”

Webinar: AI in B2B Marketing
On Wednesday, June 26 at 11:30am ET, join Mark Emond for a webinar where he’ll share the highlights and findings of the AI in B2B Marketing Report. Visit the Demand Spring website for more information on the webinar and to register.

Daugherty Achieves AWS Migration and Modernization Competency Status

St. Louis, MO, June 03, 2024 –Daugherty Business Solutions announced today that it has achieved Amazon Web Services (AWS) Migration and Modernization Competency status. This designation recognizes that Daugherty has demonstrated technical proficiency and proven customer success automating and accelerating customer application migration and modernization journeys.

AWS launched the AWS Migration and Modernization Competency to allow customers to easily and confidently engage highly specialized AWS Partners that help AWS customers modernize their applications, either before or after they are moved to AWS. The AWS Migration and Modernization Competency takes on the heavy lifting of identifying and validating industry leaders with proven customer success and technical proficiency in migration and application modernization tooling.

Achieving the AWS Migration and Modernization Competency differentiates Daugherty as an AWS Partner Network (APN) member with deep domain expertise delivering software products that help customers embrace cloud and application transformation, reducing licensing costs, optimizing operational costs, and improving performance, agility and resiliency. These tools can perform an application portfolio assessment, identifying the applications that are candidates for modernization; augment and automate developer tasks to carry out the modernization of legacy applications.

“We are proud to achieve the AWS Migration and Modernization Competency status and are committed to continuing to grow our relationship with AWS,” said Ron Daugherty, CEO of Daugherty Business Solutions. “This AWS Competency demonstrates our team’s deep technical expertise and proven success in helping customers drive innovation by migrating and modernizing with AWS.”

Daugherty Business Solutions offers comprehensive solutions for workload migrations and modernization. Their deep technical expertise in AWS, cloud architecture and enterprise technology systems assists in guiding organizations through the complex journey of transformation, migration and modernization. By aligning technology initiatives and priorities to business outcomes, Daugherty helps businesses optimize costs, reduce technical debt and enhance operational efficiency. Whether it’s migrating legacy applications to the cloud or modernizing existing systems, our proven methodologies, core capabilities and Agile delivery processes empower organizations to achieve successful outcomes.

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Partner Competency Program to help customers identify AWS Partners with deep industry experience and expertise.

Karwar Embraces Fitness and Health with Prime Dry Fruits and Nuts

Karwar, India, June 03, 2024 –Prime Dry Fruits and Nuts, renowned for its premium nuts, dried fruits, and gourmet treats, is delighted to unveil its latest innovation: 100% Mixed Nuts Powder. Designed to kickstart mornings with a burst of energy and nutrition, this new product promises to keep consumers healthy and invigorated throughout the day.

Crafted with care by Prime Dry Fruits and Nuts’ team of experts, the 100% Mixed Nuts Powder is a wholesome blend of assorted nuts ground to perfection. Rich in essential nutrients, antioxidants, and natural goodness, this powder is the perfect addition to a morning routine when a teaspoon of it is mixed with hot milk.

“At Prime Dry Fruits and Nuts, we are committed to offering products that not only tantalize the taste buds but also nourish the body and mind,” stated Pralhad B. “With our new 100% Mixed Nuts Powder, consumers can enjoy a delicious and nutritious start to their day, setting the foundation for a healthy and energetic lifestyle.”

Ideal for mixing with hot milk, the 100% Mixed Nuts Powder transforms into a creamy and indulgent beverage that provides a powerful boost of nutrition. Whether enjoyed as a comforting drink on its own or incorporated into breakfast recipes such as smoothies or oatmeal, this innovative product offers a convenient solution for busy individuals striving to maintain their well-being.

“As we navigate through life’s demands, it’s essential to prioritize our health and vitality,” emphasized Pralhad B. “With our 100% Mixed Nuts Powder, consumers can fortify their mornings with a nutritious blend that supports overall wellness, helping them stay strong and resilient against sickness.”

Experience the difference with Prime Dry Fruits and Nuts’ 100% Mixed Nuts Powder and embark on a journey of flavor, vitality, and well-being. Visit them today to explore their extensive range of premium products and discover the perfect addition to your morning routine.

AlbiMarketing Empowers Distributed Project Teams with Innovative Community-Building Solutions

Helsinki, Finland, June 03, 2024 –AlbiMarketing, a provider of employee engagement and motivation solutions, is proud to announce a suite of innovative tools designed to connect distributed project teams and foster a sense of community within organizations. With the rise of remote work and geographically dispersed teams, AlbiMarketing recognizes the need for effective solutions that bridge the gap and promote collaboration, creativity, and motivation among employees. At the heart of AlbiMarketing’s offerings are two key modules: Value-Based Recognition and Team Project Contests. These tools work together seamlessly to create a dynamic and engaging environment that encourages employees to align their efforts with the company’s core values, showcase their achievements, and be rewarded for their contributions. Value-Based Recognition is a powerful module that enables peer-to-peer recognition based on the organization’s core values. By linking recognition to specific values, companies can reinforce their culture and motivate employees to demonstrate behaviors that align with the organization’s goals. This module features peer-to-peer rewarding with bonus coins, management approval of awards, and the flexibility to implement long-term or short-term mechanics. Team Project Contests take employee engagement to the next level by encouraging project teams to visualize their results in relation to the company’s core values. AlbiMarketing assists organizations in establishing clear goals, guidelines, and evaluation criteria to ensure that the contests align with the company’s objectives. The voting tool allows all employees to evaluate projects fairly and provide constructive feedback to participants. This module fosters a culture of collaboration, innovation, and motivation among employees, leading to increased engagement, enhanced communication, and the development of new ideas and skills. By leveraging AlbiMarketing’s comprehensive suite of tools, companies can create a vibrant and connected community, regardless of the physical distance between team members. These solutions not only boost employee engagement and motivation but also contribute to the development of a strong organizational culture that values collaboration, innovation, and continuous improvement. To learn more about how AlbiMarketing can help your organization connect and motivate your distributed project teams, visit https://albimarketing.com and schedule a demo today.

RideBoom India is Going to Expand Ridesharing Services Across the Country

Chandigarh, India, June 03, 2024 — RideBoom India, the leading ridesharing platform in the country, today announced the expansion of its services to 20 additional cities across India. This expansion marks a significant milestone for the company as it continues to revolutionize the way people commute in India.

RideBoom India was founded in 2020 with the mission of providing affordable, convenient, and eco-friendly transportation options to the masses. Since its inception, the company has experienced exponential growth, establishing a strong presence in major metropolitan areas such as Delhi, Chandigarh, Pune, Agra, and Kolkata.

“We are thrilled to bring our reliable and innovative ridesharing services to even more cities across India,” said Harminder Malhi known as Harry Malhi, CEO of RideBoom India. “Our commitment to providing accessible and sustainable transportation solutions has fuelled our expansion, and we are excited to empower more people to embrace the convenience and benefits of ridesharing.”

With the addition of 10 new cities in the coming months, RideBoom India will operate in a total of 25 cities, covering a significant portion of the country’s population. The expansion includes both tier-1 and tier-2 cities, ensuring that RideBoom’s services are available to a wider range of commuters.

The company’s ridesharing platform connects passengers with a network of verified and trained drivers, offering a seamless and secure transportation experience. Through its mobile app and website, users can easily book rides, track their trips, and make cash or cashless payments.

RideBoom India’s expansion is accompanied by the introduction of several new features and offerings, including:

Specialized services for corporate clients and events
Integration of eco-friendly electric vehicles in selected cities
Enhanced safety protocols and contactless payment options
Loyalty programs and rewards for frequent users

“We are committed to continually improving and expanding our services to meet the evolving transportation needs of the Indian market,” added Malhi. “This expansion is just the beginning, and we look forward to further strengthening our presence and making a positive impact on the way people move around the country.”

AET Displays Steals the Show with Future-Ready Rental Series and XR Screens at Palm Expo 2024

India, 3rd June 2024: AET Displays, a renowned industry expert in fine-pitch LED displays, has captivated audiences with its latest Rental Series and XR Application-based screens at the ongoing Palm Expo 2024. The three-day event, running from May 30 to June 1 at the Bombay Exhibition Centre (BEC) in Goregaon East, Mumbai, has seen AET Displays taking center stage at booth C41, with an expansive showcase spanning 108 square meters.

On the first day of the expo, approximately 2000 participants visited the AET Displays booth to witness the company’s stunning XR Application-based screens, a feature that set them apart from other exhibitors. Attendees were also engaged through a captivating performance of Indian Classical Music. A highlight of the day was the participation of Mr. Su Piow Ko, CEO of AET India, in a panel discussion titled “MicroLED – Future of Display?” alongside other industry veterans. This insightful discussion took place from 12:30 PM to 2:00 PM at the event venue.

The second day saw an even larger turnout, with around 2500 visitors flocking to the AET booth. In addition to the XR Application-based screens, AET Displays showcased a wide range of indoor and outdoor Rental Series screens, including the QR Series, which offers high-end, premium cabinet LEDs for XR/VR and immersive applications; the QC Series, designed as budget-friendly displays for hassle-free setup; the QV Series, which features creative rental LED displays for indoor use; and the QI Series, known for its high protection and easy installation for floor indoor displays. Attendees were also treated to a magical violin show, adding to the booth’s allure. In recognition of his extensive contributions to the field, Mr. Su Piow Ko, CEO of AET India was awarded by Palm Expo, honoring his achievements and influence in the industry.

Commenting on the overwhelming response AET Displays has received, Mr. Su Piow Ko, CEO of AET India, said, “The enthusiasm and interest shown by the attendees at Palm Expo 2024 have been truly inspiring. It has been a great opportunity for us to build connections with industry leaders and enthusiasts, and to examine what other players are bringing to the table. We have had a fantastic time engaging with our audience, exchanging ideas, and exploring future collaborations.”

As a result of our successful participation, we anticipate increased business traction and are confident in our ability to continue pushing the boundaries of display technology. We look forward to delivering exceptional visual experiences and solidifying our position as a leader in the industry.” he added.

Looking ahead to the final day of the expo, AET Displays is set to engage an audience of around 3000 attendees. The products on display are designed to meet the high demands of the events and entertainment industry, offering unparalleled visual experiences. Attendees will have the unique opportunity to experience firsthand the cutting-edge technology and solutions that AET Displays offers.

Each year, Palm Expo attracts over 25,000 professionals, offering a platform for the industry’s top brands to display and demonstrate their latest innovations. The event is renowned for its high level of professional engagement and influential attendees who drive business and professional futures.

Since officially entering the Indian market on October 26, 2023, AET Displays has rapidly expanded its presence nationwide. With a portfolio of over 50 products and more than 2000 installations across the country, AET is committed to providing comprehensive coverage and support to its customers. The company operates an assembly plant, three offices, three customer experience centers, and five service centers across India, ensuring extensive support for its loyal clientele

Piaggio India strengthens its 3 Wheeler network with an all-new company showroom in Wagholi, Pune

Pune, India – 3rd June 2024: Piaggio Vehicles Pvt Ltd (PVPL), a 100% subsidiary of the Italian auto giant Piaggio Group, and a leading Indian manufacturer of small commercial vehicles and electric three-wheeler (3EV) inaugurated its new Company Showroom in Wagholi, Pune. The inauguration ceremony was graced by Shri Ajit Pawar, Honourable Deputy Chief Minister of Maharashtra, along with Mr Diego Graffi, Chairman & Managing Director at Piaggio Vehicles Private Limited, and Mr Amit Sagar, Executive Vice President – Commercial Vehicle Business (Domestic) at Piaggio Vehicles Private Limited.

The new Wagholi showroom, which spans over 2800 square feet, redefines the three-wheeler retail experience, offering customers a comprehensive range of products and services under one roof. From traditional Internal Combustion Engine (ICE) models to state-of-the-art Electric Vehicles (EVs), the showroom showcases Piaggio’s commitment to providing fuel-agnostic solutions tailored to diverse customer needs and preferences. Moreover, with a fully equipped state-of-the-art workshop and spare parts facility, customers can rely on exceptional service and spare parts support, ensuring complete peace of mind throughout their ownership journey. The workshop promises a hassle-free experience with certified master technicians trained extensively at Piaggio’s plant in Baramati.

Speaking on the occasion, Mr. Diego Graffi, Chairman & Managing Director at Piaggio Vehicles Private Limited, said, “I would like to thank Shri Ajit Pawar, Honourable Deputy Chief Minister of Maharashtra for gracing the occasion. At Piaggio India, high-quality products and services that exceed customer expectations remain at the forefront. With the launch of the new 3-wheeler company showroom in Pune, we are committed to redefining the retail experience and providing unparalleled solutions tailored to our customers’ diverse needs. This state-of-the-art facility will allow us to showcase our commitment to offering Pune a complete three-wheeler experience, from discovery to sales as well as after-sales and service. This will be our model showroom, which will showcase our strength of product range.”

Mr. Amit Sagar, Executive Vice President – CV Domestic Business & Retail Finance at Piaggio Vehicles Private Limited, said, “The new showroom located at Wagholi, is not only a new retail touchpoint for the company but also a significant step in its retail strategy. With the launch of the showroom, we’re placing the needs of our customers in Pune at the forefront. The showroom will have trained manpower along with the on-the-spot facility of exchange and finance. We are confident that this showroom will not only empower our customers with the freedom of choice but also ensure complete peace of mind throughout their ownership journey.’’

Beyond product choice, the showroom prioritizes a seamless ownership experience with exceptional service, readily available spare parts, and transparent pricing policies. The one-stop solution approach provides everything from registration and financing assistance to after-sales care, offering complete peace of mind for every Piaggio customer. Piaggio recently announced a new battery subscription model for its Apé Elektrik 3Ws, which is a groundbreaking initiative aimed at making electric vehicle ownership more affordable and hassle-free. The focus on customer satisfaction underscores Piaggio Vehicles Private Limited’s commitment to delivering excellence at every touchpoint, ensuring that each interaction leaves a lasting impression of reliability and trust.

Puravankara’s Subsidiary Acquires 12.75 Acres in Thane, GDV Rs. 4,000 Crores

Mumbai, 3rd June 2024: Puravankara Limited, one of India’s most trusted and admired real estate developers, has announced the acquisition of 12.75 acres of land in Patlipada on Ghodbunder Road, Thane, by its wholly-owned subsidiary company, Purva Oak Private Limited. The land has an estimated potential carpet area of 18.20 lakh sq ft and a potential Gross Development Value (GDV) of Rs 4,000 crores over the project lifecycle.

Commenting on this strategic advancement, Ashish Puravankara, Managing Director, Puravankara Limited, said, “We are thrilled to announce the acquisition of a prime 12.75-acre land parcel in Thane, further solidifying our commitment to MMR’s sustainable and dynamic real estate market. This strategic expansion in Thane is in addition to our recent announcements of redevelopment projects in Pali Hill and Lokhandwala. We have added over Rs 7,500 crores of GDV to our MMR portfolio between these three acquisitions. Our continued investment in MMR reflects our vision to deliver international quality homes with trust and transparency.”

In November 2023, Puravankara secured rights to undertake the redevelopment of two housing societies spanning 3 acres in the Lokhandwala area of Andheri West. The project has a development potential of 5.8 lakh sq ft carpet area and a potential GDV of Rs 1,500 crores. In April 2024, the company was selected as the ‘preferred developer’ for a 2.5-acre redevelopment project in Pali Hills with a development potential of 4.10 lakh sq ft carpet area and a potential GDV of over Rs 2,000 crores.

“The land parcel acquisition in Thane is the third major announcement from Puravankara in the past seven months. We will build a high-end, mixed-use residential project with a GDV of Rs 4,000 crores. We look forward to launching this project during the festive season this financial year with a vision to develop one of the finest projects in Thane. Puravankara is focused on incorporating sustainable development across its projects. The Thane project will be built with these principles in mind,” said Rajat Rastogi, CEO – of West & Commercial Assets, Puravankara Limited.

The land parcel is strategically located in Patlipada on Ghodbunder Road- a micro-market highly preferred by discerning home buyers due to the value-laden proposition, connectivity advantages, and robust social infrastructure. The upcoming metro line 4 will further improve the area’s connectivity. Additionally, the Eastern Freeway extension will provide seamless accessibility to South Mumbai, while the Thane Borivali twin tunnel project under the Sanjay Gandhi National Park (SGNP) will significantly reduce travel time between the Eastern and Western Express highways. The project will also enjoy captivating views of a 30-acre botanical garden and the SGNP, giving residents ample lung space.