30, May 2024
Easy Solar Rooftop revolutionizes renewable energy solutions for every home

Easy Solar Rooftop

New Delhi, 30th May 2024: In a groundbreaking move towards sustainability, Easy Solar Solutions Pvt. Ltd. (Easy Solar) has unveiled a transformative solution poised to revolutionize renewable energy access for homeowners worldwide. With its innovative technology and unparalleled efficiency, Easy Solar Rooftop is set to redefine the landscape of residential energy consumption.

Developed by Easy Solar, the solar rooftop panels combine innovation, efficiency, and affordability to empower households to embrace clean energy and contribute to a sustainable future. These panels offer a plethora of benefits for homeowners seeking to adopt renewable energy and reduce their environmental footprint. Firstly, they are designed for seamless integration into residential properties, ensuring a hassle-free installation process. Once installed, they require minimal maintenance, providing homeowners with peace of mind and long-term reliability.

Reflecting on the new products and the larger vision of the company, Mr. Lokesh Vats, Director of Easy Solar Solutions Pvt. Ltd. said, “At Easy Solar, we are committed to making renewable energy accessible to all. With solar rooftop panels, we empower homeowners to take control of their energy consumption and make a positive impact on the environment. This innovative solution represents a significant step towards a more sustainable future, and we are proud to be at the forefront of this movement. Our solar rooftop panels represent a significant step towards a more sustainable future, empowering homeowners to take control of their energy consumption, reduce their carbon footprint, and make a positive impact on the environment.”

One of the most significant advantages of Easy Solar’s solar rooftop panels is their high efficiency, enabled by state-of-the-art technology. This efficiency allows homeowners to maximize energy production from the sun, thereby reducing their reliance on traditional energy sources and lowering their electricity bills.

These solar rooftop panels come equipped with an intelligent monitoring system, enabling homeowners to track their energy usage and savings in real time. This feature empowers individuals to make informed decisions about their energy consumption and optimize their usage patterns for maximum efficiency.

Easy Solar’s solar rooftop panels are built to withstand the elements with a weather-resistant design, ensuring durability and longevity. This means homeowners can rely on their solar panels to continue generating clean energy for years to come, regardless of environmental conditions.

30, May 2024
Smart Door Locks: The Cutting-Edge Way to Safeguard Your Home

Smart Door Locks

With the introduction of smart door locks, which offer improved convenience and security, home security is changing and heading towards greater things. With keyless access, these cutting-edge locks do away with the need for conventional keys and lower the possibility of lockouts. With remote access features, homeowners may use a smartphone app to lock and open their doors from any location, providing peace of mind even while they are away. Voice commands and automation routines may be easily controlled through integration with smart home devices. Touchscreens, fingerprint identification, and temporary access codes are a few examples of features that improve security and user experience. In addition to offering activity logs and real-time warnings, smart door locks let homeowners keep an eye on who enters and leaves.

YDM 7116 Smart Door Lock

The Yale YDM 7116 Smart Door Lock in gold offers a comprehensive security solution with multiple access methods. The Pricing is Rs 65,999 & It features biometric fingerprint recognition, PIN codes, RF card access, Bluetooth connectivity, and mechanical keys, providing versatile entry options. The lock is app-enabled, allowing for remote management and monitoring via a smartphone, with WiFi available as an optional add-on for enhanced connectivity. Its sleek gold design adds a touch of elegance to any door while ensuring robust security. Ideal for modern homes, the Yale YDM 7116 combines advanced technology with convenience and aesthetic appeal, making it a top choice for smart home security.

Golens X88 Luxury Smart Door Lock

The Golens X88 Luxury Smart Door Lock is a cutting-edge security solution offering eight unlocking methods, including 3D Face ID, fingerprint recognition, mobile app, RFID card, PIN, OTP, mechanical key, and advanced camera technology. The Pricing is Rs 52,500 & This keyless entry digital lock ensures maximum security and convenience, allowing for seamless access management via a smartphone app. The integration of 3D Face ID and camera technology enhances security by verifying users with high accuracy. Ideal for modern homes and offices, the Golens X88 combines luxury with state-of-the-art technology, providing a sophisticated and reliable way to secure your property.

LAVNA Smart Digital Door Lock (LA24 Black)

The LAVNA Smart Digital Door Lock (LA24 Black) offers advanced security and convenience for wooden doors. The Pricing is Rs 34,999 & Features multiple access methods, it includes fingerprint recognition, Bluetooth, WiFi, mobile app control, OTP, PIN, RFID card, and manual key access. The integration of Bluetooth and WiFi allows for remote management and monitoring via the mobile app, providing flexibility and peace of mind. Additionally, the lock features a camera for enhanced security, capturing images of visitors. Its sleek black design ensures it complements modern home aesthetics while delivering robust protection. Ideal for those seeking a versatile and high-tech locking solution, the LAVNA LA24 is a top choice.

Godrej’s Catus Connect and Catus Touch Pro digital lock

Godrej’s Catus Connect and Catus Touch Pro digital locks offer advanced security for wooden doors with sleek black steel finishes. The Pricing is Rs 35,998 & The Catus Connect provides five access methods: fingerprint, PIN, mechanical key, RFID card, and mobile app, ensuring versatile and convenient entry. The Catus Touch Pro offers three access methods: fingerprint, PIN, and mechanical key, focusing on essential, robust security features. Both models emphasize user-friendly operation and high security, making them ideal for modern homes. With Godrej’s reputation for quality, these smart locks combine cutting-edge technology with elegant design, enhancing both security and aesthetic appeal for any door.

30, May 2024
Tech Mahindra Partners with Quantum Computing Leader Pasqal to Advance Applications

Paris, France – 30th May 2024 – Pasqal, a global leader in neutral-atoms quantum computers, today announced a strategic collaboration with Tech Mahindra, (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises across industries. This collaboration aims to accelerate the development and adoption of quantum solutions across diverse industries globally.

Together, Pasqal and Tech Mahindra will cooperate to develop quantum computing solutions tailored for various sectors. This strategic alliance will focus initially on three main areas:

Empowering Tech Mahindra’s workforce – selected employees will receive comprehensive training in quantum technology focusing on utilizing Pasqal’s QPUs.

Use case identification and development – as part of a collaborative effort, personnel from both organizations will work on identifying and creating high-impact use cases in critical sectors such as Banking, Financial Services, Insurance, Telecommunications, Manufacturing, Environment and Sustainability.

Client education and engagement – educating clients on the vast potential of quantum technology and its practical industry applications, thereby boosting adoption and innovation.

Nikhil Malhotra, Global Head at Makers Lab, Tech Mahindra, said, “The collaboration with Pasqal aligns with our commitment to integrating quantum computing with cutting-edge technological solutions that address complex challenges across industries and help them scale at speed. Together, we aim to empower our customers to harness quantum computing’s capabilities and pioneer groundbreaking solutions in finance, healthcare, sustainability, and beyond.”

The collaboration will work on building use cases, including drug discovery and optimization in pharma, material discovery for manufacturing and other industries, satellite planning for aerospace, complex datasets analysis and complex financial modeling in BFSI, cybersecurity enhancement, and energy consumption optimization in Utilities, to name a few.

“Pasqal is committed to making quantum computing accessible and beneficial to businesses around the world. This alliance with Tech Mahindra will create a strong foundation for real-world quantum applications. Together, we can bridge the gap between cutting-edge laboratory research and industry adoption”, said Loïc Henriet, CO-CEO of Pasqual.

The multiyear collaboration will drive innovation in services and product development while serving as a source of revenue for both Pasqal and Tech Mahindra.

30, May 2024
Charging Towards Sustainability: The Circular Revolution of EV Battery Recycling

Charging Towards Sustainability

By Mr. Ankit Sharma, Co-Founder & Director, Vidyuta Materials Pvt. Ltd.

Electric vehicles (EVs) are not just the future of transportation—they represent a pivotal step towards a sustainable energy ecosystem. However, as the adoption of EVs grows, so does the question of what to do with their batteries once they reach the end of their primary life cycle. Fortunately, through refurbishment, repurposing, and recycling with the help of sustainable cathode materials, we can extend the lifespan of lithium-ion EV batteries and unlock valuable resources for a greener tomorrow. Between 2010 and 2018, battery demand surged annually by 30%, reaching 180 GWh in 2018. Continuing this trend, the market is projected to expand at a rate of approximately 25% per year, hitting 2,600 GWh by 2030. This growth is primarily propelled by the electrification of transportation and the increased use of batteries in electricity grids.

The rapid expansion of the lithium-ion battery industry has revolutionized energy storage but poses environmental challenges in cathode manufacturing due to primary material extraction. To address concerns such as resource depletion and emissions, the industry is increasingly embracing recycling as a sustainable solution for cathode material production.

The Power of Circular Economy

In embracing a circular economy model, we recognize the importance of maximizing resource efficiency and minimizing waste. By refurbishing, repurposing, and recycling EV batteries, we not only reduce environmental impact but also create economic opportunities within the battery industry. This paradigm shift towards circularity is essential for fostering sustainability and driving innovation in energy storage.

The production or manufacturing of sustainable cathode materials would further give a fillip to the EV battery recycling industry to meet the vision of a circular economy.

Repurposing for Second Life

When EV batteries reach the end of their primary life, they still retain substantial energy capacity. Instead of disposing of these batteries, repurposing them for second or third-life applications using sustainable cathode materials presents a more sustainable alternative. Rapid advancements in battery recycling technologies have enabled us to achieve impressive recovery rates, a process known as urban mining. As battery volumes are projected to increase significantly by 2030, the urban mining industry is poised for substantial growth.

Global Trends in Battery Recycling

Europe leads the charge in battery recycling, supported by robust regulatory frameworks that mandate producers to manage the end-of-life of their batteries responsibly. China, the largest EV and battery market globally, has also implemented policies requiring manufacturers to recycle a significant portion of used batteries by 2025. In the United States, initiatives like the Department of Energy’s focus on developing recycling technologies highlight a growing emphasis on battery recycling. With the Li-ion battery market projected to soar, the recycling sector and cathode materials industry are poised for substantial growth, offering lucrative opportunities for sustainable innovation.

Shaping the Future in India

Niti Aayog forecasts India’s EV battery recycling market to skyrocket to 128 GWh by 2030, up from just 2 GWh in 2023. This surge is fueled by over a 200% year-on-year growth in EV sales post-pandemic. However, recycling modern batteries, with their complex material composition, demands specialized policies and infrastructure for India to achieve its recycling objectives. Apart from that, the government’s introduction of Battery-Waste Management Rules-2022 underscores a commitment to responsible battery management. By incentivizing recycling and promoting the use of sustainable cathode materials in new batteries, India aims to reduce reliance on imports and foster domestic battery manufacturing. This proactive approach aligns with India’s broader vision of sustainable development and economic growth.

A Vision for a Sustainable Future

At the vanguard of the energy storage sector, numerous Indian entities dedicated to battery recycling lead the charge in innovation. Focusing on the production of cathode active materials (CAM) for lithium-ion cells, these pioneers exemplify a dedication to sustainability and technological progress. Their vision entails establishing a closed-loop battery ecosystem, poised to transform the energy storage landscape not only in India but also globally. Through inventive recycling methods and strategic resource management, these companies or startups aspire to realize a future characterized by abundant, cost-effective, and eco-friendly power solutions.

Apart from that, Indian players in the battery recycling ecosystem are also making efforts towards reducing the reliance on critical minerals from other countries such as China, which today remains the biggest problem for countries such as India. By using sustainable energy transition materials through recycling, repurposing, and low-carbon refining within the group company, they aim to ensure a sustainable supply chain while minimizing its carbon footprint.

Unlocking the Potential of Sustainable Cathode Materials

The rise of the lithium-ion battery industry has brought about environmental challenges in cathode manufacturing, primarily due to the extraction of primary materials like lithium, nickel, cobalt, and manganese. Recycling emerges as a sustainable solution, offering multiple benefits. It conserves natural resources by reducing the demand for primary extraction, curbing energy consumption, and lowering greenhouse gas emissions in cathode production. Additionally, recycling minimizes waste, pollution, and costs associated with material extraction and processing. By fostering closed-loop production, recycling ensures a stable supply chain of critical materials and promotes a circular economy approach, vital for sustainability in cathode manufacturing. The industry is witnessing a shift towards recycling technologies, driven by collaboration and innovation, to meet the increasing demand for lithium-ion batteries sustainably. Embracing these practices is essential for a greener future in cathode production.

Conclusion

The future of energy storage lies in embracing sustainability and innovation. By recycling used EV batteries and embracing sustainable cathode materials, we mitigate environmental impact and unlock resources for future generations. Responsible battery management, collaboration, and a commitment to sustainability are paramount as we build a greener, resilient energy ecosystem for generations to come. In this direction, cathode material recycling offers sustainable solutions, including resource conservation, energy reduction, emission cuts, waste minimization, cost efficiency, and supply chain resilience. As we transition towards a circular economy model, the importance of this approach cannot be overstated.

30, May 2024
EZVIZ participates in Smart Home Expo 2024; Launches new products

 EZVIZ participates

Mumbai, India (30th May 2024): EZVIZ, a global smart home solution provider, showcased its latest innovations in smart home security at Smart Home Expo 2024, India’s biggest platform for smart home offerings held in Mumbai. The company received an overwhelming response at its debut appearance at the Smart Home Expo 2024, unveiling an impressive lineup of products designed to revolutionize modern living.

EZVIZ showcased its latest 4G-enabled products in the camera range, smart door lock systems, and door viewers, all of which are integral components of the smart entry product lineup. Additionally, EZVIZ made waves by introducing its pioneering line of smart vacuum cleaners, marking the company’s entry into the smart home appliance sector. The response to EZVIZ’s products was overwhelmingly positive, with attendees and industry experts alike lauding the company’s commitment to innovation and user-centric design. Previously, EZVIZ has achieved the TOP3 market share within the Indian Market with their iconic designs.

Commenting on this, Bipin Gupta, Product Manager, EZVIZ, said “We are elated to participate in the Smart Home Expo 2024, India’s largest Smart Home Technology event. The expo posed a great opportunity to showcase our latest product innovations. The enthusiastic response to our new range of products reaffirms our position as a leader in the smart home industry. It underscores our commitment to providing consumers with cutting-edge solutions that simplify and enhance their everyday lives. With a renewed focus on innovation and customer satisfaction, EZVIZ looks forward to further strengthening its presence in the smart home landscape and delivering unparalleled value to its customers.”

Product List & brief synopsis –

Dual Lens Camera Series-H7C & H9c
Experience unparalleled indoor vision with the EZVIZ H7c Dual. Using two powerful lenses to ensure comprehensive coverage from top to bottom, the camera provides whole-room protection like never before. Equipped with human motion detection, two-way calling, and crystal-clear day/night vision, it keeps you connected to your home from anywhere and doubles up your sense of safety with much more flexible features.

Furthermore, the new addition to EZVIZ’s highly acclaimed PT Series, the dual-lens H9c 2K demonstrates the future of security automation with multiple unique technologies. Its two cameras work interactively to protect larger areas with minimal manpower, achieving results comparable to a multi-camera system. It alerts to important events, follows ongoing activities, and patrols key locations from time to time – all automatically.

Smart Door Locks-DL05
The DL05 sticks to the core values of a truly smart lock – easy to unlock, smart in controls, and safe by design. Connected via Bluetooth or Wi-Fi, it boasts flexible unlocking methods and connects you to your home wherever you are via the EZVIZ App. Under a modern and sleek appearance, its sturdy lock body and multiple safety features help guard your entrance properly.

Vacuum Cleaner-RH1
The RH1 from EZVIZ tackles sweeping, mopping, and vacuuming all at once then self-cleansing its own brush. It goes anywhere in your home to find and remove those dirty stains. Designed for all types of hard floors, it simplifies household chores and makes everyday cleaning shorter and sweeter.

EZVIZ products are designed to cater to various security needs and can be utilized for toddler monitoring, elderly parents, pets, and the indoor and outdoor areas of homes, villas, offices, and businesses. All products are meticulously developed to achieve superior quality, visual appeal, and ease of use.

30, May 2024
Avaada Energy Closes INR 315 Cr Financing for Captive Solar Project in Karnataka

Mumbai,30th May 2024: Avaada Energy, a leading player in the renewable energy sector and an arm of Avaada Group is pleased to announce that it has successfully closed the financing of about INR 315 crore (USD 38 million) from Aseem Infrastructure Finance Limited (AIFL), an IFC (Infrastructure Finance Company) established to play a transformative role in the growth of Indian infrastructure debt financing.

The company has secured financing for its solar PV power project being developed under a long-term captive Power Purchase Agreement (PPA) with Karnataka Cooperative Milk Producers’ Federation Limited (KMF). The project is located in the Kalaburagi district of Karnataka. KMF is the apex body for the dairy co-operative movement in Karnataka, rated A+ (Stable) by ICRA.

This financing from AIFL, sanctioned as a 21-year project loan facility obtained on very competitive terms, demonstrates Avaada’s derisked project development strategy and strong project financing capability.

Commenting on the development, Mr. Vineet Mittal, Chairman of Avaada Group, said, “This successful financial closure of INR 315 crore demonstrates our long-standing relationship with Aseem Infrastructure Finance. This renewed partnership highlights the trust and confidence of leading financial institutions like Aseem have in Avaada’s capabilities. The funding will facilitate the development of this marquee captive project for a cooperative entity, illustrating the pervasive impact of energy transition across the Indian economy. This project is expected to be completed during Q3 FY25. This initiative aligns with Avaada Group’s broader sustainability strategy and commitment, playing a

30, May 2024
Decoding Samsung ‘Solve for Tomorrow’ for the next generation of Innovators

Samsung’s ‘Solve for Tomorrow’ serves as a platform that enables the convergence of innovative concepts that help in finding solutions for some of the most pressing global issues. This initiative transcends theory, extending an invitation to young innovators to lead and collaborate in building a sustainable future. The ‘Solve for Tomorrow’ platform recognizes the importance of harnessing innovation for yielding advancements.

  1. A World of Possibilities: Imagine a realm where every idea, big or small, holds the potential to shape a greener, more sustainable, and inclusive future empowering the communities. The two distinct tracks – School Track and Youth Track, each are dedicated to championing a specific theme and are targeted towards different age groups. Both the tracks will run simultaneously, ensuring equal opportunity and a level playing field for all students.
  2. Enter Samsung’s ‘Solve for Tomorrow’—a platform where innovation meets real-world challenges head-on.
  3. Where Innovation Meets Action: ‘Solve for Tomorrow’ isn’t just about dreaming; it’s about turning those dreams into a reality. Young minds are encouraged to convert innovative concepts into practical solutions for a better tomorrow.
  4. Empowering the Next Generation: From regulating body temperature with semiconductor devices to combating gender biases through AI, the sky is the limit for participants. This initiative empowers young innovators to lead the charge towards sustainability, and social causes like education, healthcare, diversity and inclusion.
  5. The Journey Begins: It all starts with a simple registration at Samsung Solve for Tomorrow 2024. Whether in school or college, participants bring their passion and creativity to the table to tackle pressing environmental issues.
  6. Phases of Progress: From ideation to implementation, the competition unfolds in phases designed to nurture ideas from conception to execution. Research, planning, and feasibility assessments pave the way for real-world impact.
  7. Turning Ideas into Action: As ideas solidify, participants dive into the implementation phase, leveraging technology and resources to transform concepts into tangible solutions.
  8. A National Stage: 100 teams pitch their ideas to a jury in regional rounds, with 20 semi-finalists advancing to an innovation walk at Samsung’s R&D centers and regional headquarters where they attend workshops. At a National Pitch Event at IIT Delhi, they vie for a spot among 10 finalists who undergo one-on-one training. The Grand Finale crowns the ‘Community Champion’ and ‘Environment Champion’ of Solve for Tomorrow 2024, each receiving a grant of INR 25 lakh and 50 lakh respectively, plus Samsung Galaxy products for their school and college.
  9. Continued Support: Winning isn’t the end; it’s just the beginning. With Samsung’s ongoing support, winning ideas will evolve into sustainable projects with lasting benefits for consumers.
  10. Beyond Competition: ‘Solve for Tomorrow’ isn’t just a competition; it’s a movement. It empowers individuals and communities to effect positive change through innovation and collaboration. Another key element/benefit of the program is that the intellectual property/patent of the idea remains with the team that develops the solution.
  11. Your Opportunity Awaits: If you have a passion for innovation and solving pressing environmental issues, take the next step. Your chance to contribute to environmental preservation is just a few clicks away.
30, May 2024
DiFacto raises Rs 40 Cr Series A funding from Stakeboat Capital

DiFacto raises ₹40 Cr Series A funding from Stakeboat Capital

India, 30 May: DiFACTO Robotics and Automation Private Limited, a leading robot automation solutions provider, has secured ₹40 Cr from Stakeboat Capital in its Series A round. Stakeboat Capital’s strategic investment is grounded in DiFACTO’s innovative approach, strong customer references, impeccable track record, and robust commitment towards driving growth in India’s robotic automation sector.

The company plans to chart a stronger growth path with the fresh capital infusion, as expressed by Ajay Gopalswamy, Founder and Chief Executive Officer of DiFACTO: “We are thrilled to welcome Stakeboat Capital as our key shareholder. This capital will be used to fuel our growth, strengthen our market position, and stand true to our commitment towards innovation. India’s automotive industry is one of the many areas that leverage robotic automation. It is expected to experience a CAGR of 12.7%, reaching $512 billion by 2026. It is also poised to contribute 12% of our nation’s GDP. With our established market dominance and track record, we see a strong growth trajectory here. We are grateful for Stakeboat’s trust in our vision as we pursue growth, fuelled by our strong market position and the trust of our expanding customer base.”

Established in 2007 and headquartered in Bengaluru, DiFACTO serves as a pioneer in industrial robotics-based solutions and is recognised among the top 5 robot companies in the industry. With three factories in Bengaluru and branches in Pune and Gurgaon, the company operates globally, including a wholly-owned subsidiary in Troy, Michigan, USA. At present, the company operates across four key segments: welding systems, material handling systems, foundry and machine tending systems, and fluid dispensing systems.

Echoing the founder’s sentiment, Chandrasekar Kandasamy, Managing Partner of Stakeboat Capital, said, “We are eagerly looking forward to working with DiFACTO. India’s manufacturing sector is rapidly embracing automation and cutting-edge technologies. DiFACTO’s innovative approach and unwavering commitment to excellence perfectly align with Stakeboat Capital’s vision for driving growth and transformation in the robotic automation space. We are elated about the synergies and opportunities this collaboration presents as we embark on this transformative journey together.”

With a vast sectoral experience, DiFACTO has delivered over 1000 projects for 300 customers across 15 countries. Their expertise in meticulous designs and seamless execution has benefitted various industries such as automotive, aerospace, railways, construction machinery, food and pharma, foundries, energy industries, metal industries, electronics, and home appliances. DiFACTO is led by its Founder and Chief Executive Officer, Ajay Gopalswamy, who has over three decades of experience in the industrial robotics and automation industry. Having worked with the Defense Research and Development Organisation (DRDO), Inteltek Automation, ABB Robotics, and Fanuc India, Ajay Gopalswamy is an active contributor in driving automation and robotics both across academia and industry. The company is also co-helmed by Mr Yogesh Kumar (Co-founder and COO) and Mr Anil Kumar Satapathy, (Co-founder and CTO), whose vast automation knowledge and experience provide crucial leadership to drive DiFacto’s vision of being a global, innovative automation systems provider.

30, May 2024
IRTH presents something new for the lovers of Blue

IRTH

IRTH from House of Titan is here with their Spring-Summer collection with the Oh! So Cool Blue is the highlight summer hue. We would all agree that there is something dreamy about the sky, and for women’s journeys that are nothing short of dreaminess, the brand has crafted the perfect pick-me-ups in hues similar to that of the sky.

Crafted for days when women are in the mood to add a soft pop of color to their journeys moving from breakfast brunches to catch-ups in the evening.

Something new, something blue

Over 67 designs have been introduced by the much-loved brand for this season out of which 6 styles are in the season colour, Blue.

From designs across categories, there are shoulder bags and handhelds with detachable long straps giving an option to carry your IRTH as a crossbody when you want to go hands-free. There is also a sling in classic silhouette for that casual look and wallets for perfect pick-me-ups this summer.

Staying true to the brand’s promise of creating bags that are thoughtfully designed for women’s journeys the new collection offers bags with delightful features like a key holder, full zipper closure, wire organizer, detachable long straps, padded shoulder straps, and much more.

30, May 2024
OPPO F25 Pro Sees 46.2 percent Sales Increase Over F23 Pro During Launch Month

OPPO F25 Pro Sees 46.2 percent Sales Increase Over F23 Pro During Launch Month

New Delhi, May 30: OPPO India announced that its F25 Pro—launched on February 29, 2024—recorded a 46.2% increase* in sales compared to its predecessor, the F23 Pro, during its debut month to make it a front-runner in the sub-INR 25K smartphone market. The OPPO F Series, known for its camera technology and innovative design based on proprietary technologies, has consistently earned consumer appreciation – and now, the success of the F25 Pro has propelled the series past the 10 million user milestone.

OPPO India also launched a digital campaign – #BornToFlaunt – to support the launch of the F25 Pro 5G with actress Shraddha Kapoor, cricketer Shreyas Iyer, and dance troupe Quick Style. The social media film achieved over 150 million views across digital platforms to outperform previous generation F Series campaigns in view rates and ad recall metrics. According to the YouTube Brand Lift Study**, the video demonstrated exceptional reach and engagement with a 11.49% increase in Ad Recall from February 22 to March 15, 2024.

Since its inception, the OPPO F Series has consistently set industry standards: The OPPO F1 Plus in 2016 boasted the world’s first 16MP selfie camera, the F3 Plus in 2017 introduced dual front snappers, the F7 in 2018 featured a 25MP AI-powered selfie shooter, the F11 Pro in 2019 showcased a unique triple-colour design, while in 2021, the F19 introduced OPPO’s proprietary glow design in a striking gold color. The F21 Pro and F21s Pro, launched in 2022, showcased a fibreglass leather design and a micro-lens camera. The OPPO F25 Pro continues this tradition of innovation with its segment-first AI Smart Image Matting, 4K video recording on both front and rear cameras, ultra-slim 7.54mm profile, OPPO’s proprietary glow design, advanced 64MP triple-camera system, and IP65 rating. The device is available at mainline retail outlets, Amazon, Flipkart, and the OPPO e-store at INR 23,999.