13, Jun 2024
An evening of Raagas, Moods and Mindfulness: Music Vruksh Baithak 2024 Enthrals South Mumbai

Mumbai, 13th June 2024: The Music Vruksh Baithak 2024 was recently held at the prestigious YB Chavan, Rangaswar Auditorium, Mantralaya, Mumbai. This event celebrated the rich tradition of Indian classical music through performances by Ms Nithya Rajendran, providing a rich exposure to classical music to a diverse audience set. The event also hosted performances by the team and students of Music Vruksh Academy. The event was graced by the presence of Chief Guest Shri A.K. Purwar, Ex-Chairman of State Bank of India, and family.

Music Vruksh is dedicated to promoting music awareness and mindfulness, aiming to spread love and passion for Indian Classical Music. The platform offers concerts, demonstrations, and workshops as well as online and offline classical music enrichment sessions for corporates, adults, and children. Attendees and students from Mumbai, other parts of India, and countries like the USA, UK, and UAE have benefitted from Music Vruksh’s comprehensive programs.

The evening commenced with an introduction by the compere, highlighting Nithya Rajendran’s vision and the philosophy underlying Music Vruksh. The compere elaborated on Nithya’s classical music journey across both the Hindustani and Carnatic styles, and Music Vruksh’s inclusive mission to demystify classical music and make it relatable to a wider audience.

Following the introduction, Nithya Rajendran captivated the audience with a solo performance that showcased Raagas in an innovative, interactive format. The audience experienced the same Raaga and its personality across three styles – Hindustani, Carnatic, and Bollywood. Next, Nithya performed with her Music Vruksh singing team, comprising Kaustubh More, Yojana Palsule Desai, and Srushti Kulkarni. This segment included Nithya’s original Tarana composition and her unique take on Raag Yaman, which infused Western harmonies and Carnatic music elements.

The event continued with speeches from sponsors Ashani Hirway, Head of Da Vinci Montessori School, and Dr. Varsha Patil of The Blessings Wellness Clinic, acknowledging the event’s impact and significance. Attended by 200 people, the event drew a diverse crowd across ages and professions, including bankers, artists, entrepreneurs, doctors, educational heads, and children.

The highlight of the Baithak was the performances by Music Vruksh students, ranging in age from 7 to 65 years. The students presented advanced-level Bada Khyal compositions and performed various Raagas such as Raag Puriya Dhanashree, Durga, Komal Dhaivat Vibhaas, and Bilaskhani Todi. A music quiz conducted by student Arundhati Venkatesh jogged the audience’s memory about the Raagas, adding an interactive element to the evening.

The event concluded with a heartfelt vote of thanks from Nithya Rajendran, who expressed her gratitude to her team including the admin head of Music Vruksh, Ms. Sherebeth Pereira, and the audience.

The online Baithak is scheduled for June 12, 2024, starting at 10 AM. The performances of the online participants will be released on Music Vruksh’s official social media platforms: Facebook, YouTube, and Instagram.

13, Jun 2024
ShemarooMe brings the biggest Gujarati wedding of the year with the World Digital Premiere of ‘Lagan Special

ShemarooMe

India,13th June 2024: Indians and their love for weddings are unmatched. With the wedding season yet to arrive, many are yearning for the joy and chaos of wedding celebrations. But worry not, ShemarooMe is all set to fill that void with the World Digital Premiere of the highly anticipated Gujarati family comedy-drama, ‘Lagan Special’. Starring the beloved duo Malhar Thakar and Puja Joshi, alongside Mitra Gadhavi, Lagan Special blends romance, drama, comedy, and the delightful chaos of a Gujarati family wedding with an unusual, unexpected twist that will leave everyone exclaiming, ‘Haa Lagan toh search Special Che!’ Premiering exclusively on ShemarooMe, Lagan Special promises to deliver unlimited entertainment.

Lagan Special follows the journey of Shekhar (Malhar Thakar) and Suman (Puja Joshi) through their arranged marriage. However, their journey encounters a hurdle when Suman discovers that Shekhar doesn’t truly love her. This revelation prompts Suman to call off the ceremony, igniting tensions between their families. Determined to win back her love, Shekhar embarks on an emotional journey to demonstrate his sincere devotion. Will their love story overcome these challenges, or will Shekhar find himself alone in the wedding car? Discover the fate of this couple only on ShemarooMe.

Directed by Rahul Bhole and Vinit Kanojia, and written by Suraj Baraliya, Lagan Special promises a delightful fusion of traditional wedding customs, foot-tapping music, infectious laughter, and heartfelt performances.

Opening up about the theme of Lagan Special and his character, Malhar Thakar said, “When I first heard the script from Suraj Baraliya, I was taken aback by the level of entertainment the movie promised. Amidst the romantic backdrop, the story explores the passion and emotions of the wedding planners, designers, and families striving to perfect the special day for the bride and the groom. Shekhar, the character I portray, embodies the innocence and excitement of a man preparing for marriage, but confusion between the to-be-married couple leads to chaos. This sets Shekhar on a daunting task to win back Suman’s trust. Now, as Lagan Special is releasing on ShemarooMe, the audiences will be able to resonate with every emotion Shekhar and Suman experience, drawn in by their undeniable chemistry.”

Puja Joshi, who plays Malhar’s onscreen bride in the film, added, “Marriage is one of the most important days in a girl’s life, and my character, Suman is just like any other girl eagerly awaiting her big day. However, her heart, hopes, and trust are shattered by something she never imagined, even in her worst nightmares. Lagan Special is a project very close to my heart because I lived every moment of Suman’s journey on set. I’m thrilled that the film is finally releasing on ShemarooMe, allowing everyone to be a part of this uniquely extraordinary wedding.”

If you missed singing along to ‘Zulan Morli Vaagi Re Raajaanaa Kunvar, Haalo Ne Jovaa Jaaye Morli Vaagi Re Raajaanaa Kunvar…’, here’s your chance! Watch Lagan Special, an emotional rollercoaster celebrating the essence of relationship and family, only on ShemarooMe.

13, Jun 2024
GUFC Launches Fundraiser on Ketto to Compete in Indian Women’s League 2 & FDWPL

GUFC Launches Fundraiser

New Delhi, India, 13th June 2024 – Garhwal United Football Club (GUFC) has long been a beacon of women’s football in the region, fostering talent and promoting the sport among young women, many of whom come from humble backgrounds. Participation in the Indian Women’s League 2 (IWL 2) and Football Delhi Women’s Premier League (FDWPL) presents a significant opportunity for the team to showcase their skills on a national platform, gain invaluable experience, and inspire future generations of female footballers. To support this endeavor, Garhwal United has launched a fundraising campaign on Ketto, a prominent crowdfunding platform.

This initiative aims to raise essential funds to support the team’s participation in the upcoming IWL 2 & FDWPL. The fundraiser, titled “Empower Goals: Support Garhwal United’s Journey to Indian Women’s League 2 & FDWPL,” is now live on Ketto and can be accessed here.

Competing in the IWL 2 & FDWPL requires substantial financial resources. The funds raised through this campaign will be used for:

  • Travel and Accommodation: Ensuring the team can travel and stay at venues across the country.
  • Training and Equipment: Providing the best training facilities and equipment to enhance performance.
  • Medical Support: Ensuring players have access to necessary medical care and fitness programs.
  • Logistics and Operational Costs: Covering expenses related to participation in the league, including registration fees, kit, and other operational needs.

By contributing to this fundraising campaign, supporters will play a crucial role in empowering these talented athletes to achieve their dreams. Every donation, no matter how small, brings Garhwal United Football Club one step closer to competing and winning in IWL 2 & FDWPL, helping them to rise to greater heights in Indian women’s football.

“We are thrilled to partner with Garhwal United Football Club in their journey to the Indian Women’s League 2 & FDWPL,” said Varun Sheth, Co-founder of Ketto. “At Ketto, our mission is to empower dreams and support impactful causes. We believe that by coming together, we can help these talented athletes reach new heights and inspire future generations.”

Many players on the Garhwal United team come from economically disadvantaged backgrounds, making their journey in competitive football even more remarkable. The opportunity to compete at a national level not only enhances their skills and confidence but also offers them a platform to break barriers and pursue their aspirations in sports. Contributions to this fundraiser will directly support these young women, providing them with the resources they need to excel.

To contribute, visit the fundraiser page on Ketto: Empower Goals: Support Garhwal United’s Journey to Indian Women’s League 2 & FDWPL. Donating is simple, secure, and directly contributes to the team’s efforts.

Together, let’s empower Garhwal United to achieve their goals and inspire countless young women to dream big in the world of football.

13, Jun 2024
Vieroots Unveils Its First Brand Film: ‘Human Performance, Optimized

Bengaluru, India –13th June 2024– Vieroots Wellness Solutions, the world’s first complete personalized health ecosystem, today launched its captivating brand film that introduces the concept of Human Performance Optimization (HPO). This evocative film challenges viewers to look beyond generic wellness solutions and embrace a future where health optimization is tailored to their unique DNA.

Vieroots’ HPO approach goes beyond traditional wellness. The film’s powerful narrative ignites self-reflection, prompting viewers to question if they’re truly reaching their full potential. Vieroots believes a one-size-fits-all approach simply doesn’t cut it. To unlock true well-being, individuals deserve a deeper understanding of their body’s unique makeup.

Vieroots’ HPO programs leverage cutting-edge science and technology to deliver this personalization. The film showcases the seamless integration of AI, epigenetic lifestyle modifications, big data, and wearables. This holistic approach empowers individuals to optimize their physical, emotional, and cognitive performance, regardless of age, lifestyle, or current health metrics.

Sajeev Nair,

Sajeev Nair, Founder & Chairman of Vieroots Wellness Solutions, emphasizes the transformative power of HPO: “This film embodies Vieroots’ philosophy: we believe the human body is capable of extraordinary things. Through HPO, we empower individuals to become architects of their own health. Epigenetic modifications, the core focus of our approach, have the potential to revolutionize the future of healthcare.”

Vieroots’ industry-leading product, EPLIMO, is a testament to this commitment to personalization. EPLIMO leverages a self-administered genetic test and detailed metabolic assessment to generate a comprehensive picture of an individual’s health potential. AI then analyzes this data, pinpointing risks for over 250 lifestyle diseases before symptoms appear.

Vieroots also has an extensive catalog of precision nutrition supplements, with the brand also offering consultations by certified coaches. Vieroots is all set to launch its biggest flagship wearable tech this year, adding more key elements to its health ecosystem.

13, Jun 2024
Seclore begins Professional Services in India to Expand Data-Centric Security Platform

Mumbai,13th June 2024– Seclore, the leading provider of data-centric security solutions, announced the launch of its new professional services solution in India giving customers and partners more flexibility in protecting critical data. The Seclore Professional Services offering brings together robust training and onboarding, custom integrations, and expert consultants, with more support options to maximize business value and enable customers to secure their most precious digital assets.

Today’s enterprise organizations are more interconnected and complex than ever, often relying on an organic mix of on-prem and cloud environments to support the wide range of siloed business and security applications needed by companies. The boundless nature of the business also requires organizations to regularly share mission-critical data beyond their network — with partners, third parties, and sometimes thousands of others — to maintain business operations and drive growth.

To protect this flow of data seamlessly without any leakage, Seclore has launched Seclore Professional Services which utilizes in-depth product and security expertise to offer onboarding, training, custom integrations, and managed services to secure the enterprise. The expansion of the Seclore offering introduces new possibilities for customers of varied scales to assess their project and support needs, address data protection challenges, ensure adherence to implementation timelines, and enable business goals without delay or downtime.

Seclore offers pre-built connectors and custom integration services for comprehensive security across all environments. Seclore’s well-documented SDKs and APIs support hybrid and multi-cloud integrations, including CASB and SIEM. In addition to this, Seclore offers services like data-security strategy, risk scoring, gap analysis, and cloud migration to ensure seamless integration and protection and policy development.

Key benefits of the Seclore Professional Services offering include:

  1. Customized Consulting: Seclore consulting services bring pragmatic industry expertise to align security operations with business outcomes. We take a phased approach and leverage expertise in specific areas to create and sustain long-term value.
  2. Advanced Training and Onboarding: Seclore technical product experts teach system functionalities and set up Seclore in customer environments. Training can be optimized for new and current employees who need a refresher, or for in-depth training on the latest features.
  3. Dedicated Support: Businesses can take the Seclore implementation to the next level with dedicated technical support managers with deep knowledge of the business. Understand and improve how systems need to work together due to emerging security trends and evolving business objectives.
  4. Integration Services: Work with the Seclore team or a verified partner to deploy existing integrations for commonly used applications or build custom integrations for specific business applications. Secure data across all applications, on-prem, and in-cloud environments — including custom and off-the-shelf software.

The Seclore Verified Partner Network is expanding to encompass a diverse array of global partners. This includes HCL, renowned for assisting global SaaS companies in their digital transformation, and Nagarro, which specializes in agile and flexible transformational technology. The network also features several Indian companies such as Technobind, Mtech, Digital Track, Galaxy, Progression, Esec Forte, and Raksha.

“With more data being generated than ever before, CISOs want to ensure their enterprise’s IP remains secure,” said Dushyant Sahni, Global Practice Leader, at Nagarro. “Through Seclore’s data-centric security platform and Nagarro’s enterprise integration services, together we ensure our customers collaborate seamlessly while mitigating security risks and maintaining compliance.”

“India is a significant market for us and it’s a great privilege to solve the unique business challenges our enterprise customers face in the country”, said Vishal Gauri, Chief Customer Officer at Seclore. “Seclore Professional Services brings new resources to our already thriving partner ecosystem and gives our customers more options to expand the level of interoperability they need to make data-centric security and compliance an integral part of their entire organization.”
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13, Jun 2024
Harnessing the Potential of Discarded Wind Turbines: A Sustainable Approach

Harnessing the Potential

Kolkata, 13th June 2024: Wind turbines are devices that convert the kinetic energy of wind into electrical power. They are a cornerstone of renewable energy, significantly reducing greenhouse gas emissions and dependence on fossil fuels. By harnessing wind, we generate clean, sustainable energy that helps mitigate climate change.

Globally, wind turbines contribute a substantial portion of clean energy. They account for over 6% of the world’s electricity, a figure that continues to grow as technology advances and investments in renewable energy increase.

India has embraced wind energy as a vital component of its renewable energy strategy. The country boasts over 37 GW of installed wind capacity, making it the fourth-largest wind power producer in the world. This translates to thousands of wind turbines operating across the nation.

Wind turbines typically have a lifespan of 20-25 years. As they reach the end of their operational life, recycling them becomes crucial to ensure environmental sustainability. Components like steel and copper can be recycled, but fibreglass blades pose a significant challenge due to their composition.

Globally, innovative methods are being employed to recycle and upscale wind turbine blades. These include mechanical recycling, chemical recycling, and repurposing.

In India, wind turbine blades are generally composed of fibreglass, which is notoriously difficult to recycle. They are typically constructed with multiple layers, often making them hollow with internal structures for strength, rather than being solid.

At iLEAD Institute Kolkata, our “Waste to Wealth” initiative focuses on environmental sustainability and fostering entrepreneurship. We encourage the creation of upcycled products from waste materials, turning potential environmental hazards into valuable resources.

Innovative Use of Fibreglass Wind Turbine Blades

Our team has successfully repurposed discarded fibreglass wind turbine blades. Given that fibreglass cannot be easily destroyed or recycled, we found a unique application: reinforcing embankments. In India, many rivers and water bodies flood, damaging crops and villages. We have used wind turbine blades as barriers to strengthen embankments in flood-prone areas like Murshidabad and the Sunderbans.

Advantages of Using Fibreglass Blades for Embankments

· Durability: Fibreglass is incredibly strong and resistant to corrosion, making it an ideal material for flood barriers.

· Cost-Effectiveness: Repurposing blades reduces waste and provides a cost-effective solution for flood management.

· Environmental Impact: Utilizing existing materials helps reduce the carbon footprint associated with producing new materials.

We have also applied for a patent for this innovative use, highlighting the potential for discarded materials to be transformed into valuable resources.

The importance of reducing consumption, reusing resources, and recycling waste cannot be overstated. By rethinking our perception of waste as an untapped resource, we unlock the potential for novel and inventive solutions to environmental challenges.

13, Jun 2024
IHCL Announces the Signing of a Taj Hotel in Panchkula, Haryana

IHCL  Announces

Chandigarh, 13th June 2024: Indian Hotels Company (IHCL), India’s largest hospitality company, today announced the signing of a Taj hotel in Panchkula, Haryana. This greenfield project will cater to the growing demand in the Tricity of Panchkula, Mohali, and Chandigarh.

Speaking on the occasion, Ms. Suma Venkatesh, Executive Vice President – Real Estate & Development, IHCL, said, ” The signing of a Taj in Panchkula, one of Haryana’s leading cities, aligns with our vision to further solidify IHCL’s presence in the region. Given its proximity to Punjab, Himachal Pradesh, and Uttarakhand, this addition will also create a new travel circuit. We are pleased to partner with Mr. Kuldeep Singh Makkar for this venture.”

The hotel spread over two acres is strategically situated in HSIIDC IT park of Panchkula, a prominent landmark. Its 150 spacious guest rooms will offer panoramic views of Ghagghar River and Panchkula golf course. The dining options will include an all-day dining restaurant, a specialty restaurant, a bar, and a lobby lounge. With the city’s largest banqueting hall of 10,000 sq. ft., the hotel will be ideally suited for business conferences and social events. Guests can also unwind at the hotel’s

13, Jun 2024
Godrej Appliances strengthens R&D capabilities with infrastructure expansion

Godrej Appliances

Chandigarh, 13 June 2024: Godrej Appliances, a business unit of Godrej & Boyce, has expanded its Research and Development facility at Pirangut, Pune. The R&D Centre Annexe was inaugurated by Jamshyd N. Godrej, Chairman & Managing Director of Godrej & Boyce. This strategic expansion aims to more than double the brand’s existing capacity of in-house developmental and testing labs, thereby strengthening the company’s commitment to innovation, quality, and technological advancement.

The extended R&D facility with an additional new area of 43,000 sq ft will enable the brand to potentially double its R&D manpower strength as well. With NABL Accredited labs and advanced state-of-the-art infrastructure enabling a more efficient and robust product development process, this expansion is part of Godrej’s long-term strategy to deliver cutting-edge and energy-efficient products to consumers. The building itself is also designed sustainably – the premises utilize natural light to the maximum, aiming to drastically cut down electricity costs. The office space has been designed to drive collaboration and enable learning and knowledge sharing. The new age open office design encourages celebration and transparency.

Commenting on this, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce said, “At Godrej Appliances, we recognize that product development is the backbone of our brand. Therefore, we have made significant R&D investments to drive innovation, which we believe is crucial for our success. Our commitment to this belief is reflected in the expansion of our R&D facility.

This enhanced R&D setup which brings our cumulative R&D investment spending in Pirangut to close to Rs. 100 Cr, underscores our dedication to delivering top-notch products that cater to our customers’ evolving needs. With this expansion, we are poised to accelerate our product development timelines and introduce more advanced appliances to the market in the coming times.”

13, Jun 2024
House Of Abiti a luxury designer clothing brand Unveils Heartwarming Father’s Day Campaign: #FromLoveToFatherhood

House Of Abiti

India, 13th June 2024 Luxury designer Clothing Brand, House Of Abiti proudly launched its latest Father’s Day campaign, #FromLoveToFatherhood. The campaign captures the profound moment of a wife revealing to her husband on Father’s Day that he will soon be a father. She uses a note attached to the gift from House Of Abiti to convey the message, blending the emotional depth of fatherhood with the sophisticated style of House Of Abiti.

#FromLoveToFatherhood showcases the anticipation and joy of becoming a father, and brings to life the idea that Fatherhood starts with expressing love! It highlights the youthfulness and elegance that the House Of Abiti is known for. The campaign features a beautifully crafted video where the story unfolds in intriguing and surprising scenes, reflecting the brand’s commitment to celebrating life’s most precious moments.

“At House Of Abiti, we believe that fatherhood is a journey filled with delicate moments of responsibility and joy. #FromLoveToFatherhood is a celebration of those moments, captured through our designs’ timeless style and quality,” said Moin Kazi, Founder of House Of Abiti. “We are excited to share this beautiful story with you all and look forward to seeing how you, too, are expecting and/or living fatherhood in your own lives.”

The #FromLoveToFatherhood campaign by House Of Abiti features heartfelt storytelling through an intimate and emotional video that highlights the journey to fatherhood. The story of love, surprise, and new beginnings is beautifully told through the brand’s premium designer wear. The last scene showcases the latest collection as a gift for Father’s Day, demonstrating how House Of Abiti suits every stage of life, from special announcements to everyday elegance.

The brand invites everyone to celebrate Father’s Day with elegance and style with House Of Abiti’s finest collections.

13, Jun 2024
Cut&Style Salon Celebrates Grand Launch in Lucknow’s Gomti Nagar

Salon Celebrates

Leading beauty and wellness brand Cut & Style Salon is proud to announce the grand opening of its newest outlet in Lucknow! Nestled in the vibrant Vishal Khand area of Gomti Nagar, the new salon promises to be a haven for both beauty enthusiasts and wellness seekers.

Cut & Style Lucknow goes beyond haircuts and facials. The salon embodies a holistic philosophy that prioritizes empowering clients to feel good about themselves, both inside and out. They offer a diverse array of services, catering to every need – from basic grooming essentials to luxurious spa treatments – all at accessible prices. Their dedication lies in providing exceptional experiences without compromising on affordability.

The new salon boasts a beautiful interior design that seamlessly blends modern aesthetics with comforting features, creating a tranquil space for ultimate relaxation. Drawing inspiration from Lucknow’s rich heritage, the interiors incorporate subtle nods to the city’s culture, creating a unique and inviting atmosphere. From carefully curated furnishings to a serene ambiance, every detail is meticulously considered to welcome and pamper a clientele of all ages.

The grand opening of the Lucknow salon was a resounding success! Esteemed guest Smt. Namrata Pathak, PurvMahilaAyogUpadaksh UP Sarkar, and wife of Deputy CM Brijesh Pathak, graced the occasion, adding a touch of glamour and excitement. Renowned models and influential personalities also joined the festivities, creating an atmosphere filled with laughter, joy, and celebration. This event marks the beginning of an exhilarating new chapter for Cut & Style Salon in Lucknow.

“We are thrilled to bring our exceptional beauty and wellness services to the heart of Lucknow. Our new salon is a testament to our commitment to excellence and accessibility, ensuring that everyone can enjoy a premium salon experience,” said Mr. Aditya Sharma, CEO of Cut & Style Salon.