Motorola Launches ‘Sound of Perfection’ with Indian Musicians for moto buds+ Launch

Hyderabad/New Delhi, 15th May 2024: Following the launch of the brand’s first ever True Wireless Stereo offerings in India, the moto buds and moto buds+, Motorola, a global leader in technology innovation has announced the ‘Sound of Perfection’ album, a first of its kind Intellectual property (IP) by a mobile phone brand. For the launch, Motorola has collaborated with Spotify, the world’s leading audio streaming platform, leveraging Spotify’s brand affinity among music enthusiasts and showcasing the exceptional audio performance of the True Wireless Stereo (TWS) buds.

The IP brought together five popular music artists from across the country to create five distinct tracks in five different languages, culminating into a final heart-touching and melodious fusion track “Haq Se” bringing all the artists together to deliver an unforgettable musical experience for the audience.

The album is aimed at bringing a sensorial musical experience to the audience resonating with the true audio experience provided by the moto buds family. Moreover, the album is a blend of various genres of music such as folk, rap, and fusion which highlights the essence of India’s cultural diversity and a harmonious blend of tradition and modernity.

The album is composed by celebrated Indian singer and musical composer Clinton Cerejo and features popular artists including Mame Khan, a versatile Folk, Sufi, and Bollywood singer from Rajasthan; Harsh Likhari, an inspirational young rapper from Punjab who recently made waves in the hip-hop genre; popular actor and singer Shruti Prakash; Shubhangi Kedar, a singer and YouTuber known for her Marathi-Hindi fusion classical music and RK Adithya, a playback singer and music composer. All these artists are masters in their genre and bring out the true essence of India beautifully.

Commenting on the new IP, Mr. Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, “We’re excited to introduce the ‘Sound of Perfection’ initiative, a distinct intellectual property that celebrates music, highlighting the diversity and authenticity of India’s musical landscape. We are excited to take this initiative to millions of Indian consumers with the album featuring exclusively on Spotify as well as Motorola YouTube and social handles.

This initiative exemplifies our commitment towards delivering the perfect audio experience through our premium moto buds and buds+ featuring Sound by Bose, Dolby Atmos, Dolby Head tracking and many more segment leading features, delivering unmatched sound quality. This launch underscores our commitment to innovation and we’re certain about delivering an engaging and sensorial audio journey to our consumers.”

“Spotify is an integral part of our listeners’ moods and moments, and many of them are always on the lookout for more immersive ways to consume audio.. The launch of the moto buds family brings an opportunity for them to consume their favourite songs and artists, powered by enhanced sound quality,” said Arjun Ravi Kolady, Head of Sales at Spotify India.

Commenting on the association, singer Mame Khan said, “As a musician, as a singer for me sound is the lifeline of my creations. When we got the chance to work with Motorola and the new moto buds my first idea was to create a track which touches the heart and the ear in equal ways. Being from Rajasthan and known for my folk fusion compositions I really wanted to showcase our regional flavors with the signature instruments such as Sarangi, Dholak and Kartal. Actually, this track is an invitation to our audience to plug in the moto buds and to travel to Rajasthan.”

Music composer and director of the song, Clinton Cerejo from Shor Police said, “As Shor Police, Bianca and I are really excited to bring to you this new release called “Haq Se” by our fab team at SP Force. Motorola is definitely a forward-thinking brand and we’re really happy to be associated with them on a project that truly creates meaningful artistic connections. Bianca adds on ‘Each and every artist brought something special to the table and it was special to oversee this collaboration and watch the magic unfold. SP Force aims to create current and relevant content that speaks to Gen Z in a language they can understand, and Motorola truly gave our team the wings to fly.”

Speaking on the launch, Rahul Khanna, Barcode Entertainment Founder said, “We are so humbled to have executed this for Motorola. At Barcode, we firmly believe that great work stems from exceptional collaboration. Every contributor for this IP demonstrates this ethos, making them invaluable collaborators in bringing Motorola’s vision to life. Barcode has always strived to push the envelope in Influencer marketing; Now the creation of Creator led Music IP aligned with Motorola’s vision looks visually stunning! These captivating music videos truly display the concept of Sound of Perfection for Moto Buds+.

With successfully foraying into the TWS category, the launch of this IP showcases Motorola’s commitment to delivering cutting-edge technology and fostering innovation across the Motorola ecosystem. Both the earbuds output high quality, detail rich audio and offer exceptional features that enhance the on-the-go audio experience and setting a new standard for excellence in the TWS market.

Jamie Oliver’s Kitchen and Jamie Oliver’s Pizzeria

Punjab, India, May 15, 2024 – Jamie Oliver’s Pizzeria, an esteemed brand under the Jamie Oliver Restaurant Group, has been at the forefront of redefining the pizza dining experience in India since its inception in 2015. Boasting an average seating capacity of 50-60 patrons per outlet, Jamie Oliver’s Pizzeria has seamlessly woven itself into the fabric of culinary appreciation, adored for its authentic hand-stretched Neapolitan pizza, tantalising beverages, and decadent desserts.

At Jamie Oliver’s Pizzeria, the core philosophy revolves around delivering simplicity and honesty on every plate, curated with the freshest ingredients, boldest flavours and passion. Whether patrons seek the timeless allure of a Margherita or yearn for the excitement of bold flavours, the hand-tossed Neapolitan dough ensures a journey of satisfaction with each bite.

In Crust We Trust: The pursuit of excellence commences with the foundation – an impeccably light and crispy Neapolitan-style base. Crafted through two years of meticulous refinement using time-honoured methods, the dough is slow-proved to perfection, ensuring an explosion of flavour and texture. Each pizza is meticulously hand-tossed, generously adorned with flavour, and swiftly baked to order, culminating in a dining experience that transcends the ordinary.

Classics & Rebels: The menu serves as a homage to both the timeless classics and the daring innovators. While paying homage to the simplicity of a Margherita or the straightforwardness of Pepperoni, Jamie Oliver’s Pizzeria delights in presenting audacious creations such as Paneer Kadhai, Chicken Tikka, or Chilli Freak pizzas, drawing inspiration from the kaleidoscope of flavours found in India.

The menu at Jamie Oliver’s Pizzeria features a myriad of delights including Fried Gnocchi, Tomato Bruschetta, Crispy Seafood, Pesto Besto, Fungi, Chilli Freak, Super Green, and many more. Complementing these culinary delights, the beverage menu boasts an array of meticulously crafted cocktails and mocktails, including Whiskey Sour, Tom Collins, Cosmopolitan, Sangria, Creamy Lemonade, Homemade Iced Tea, Peach and Mint Spritz, to name a few.

“Jamie Oliver’s Pizzeria stands as a testament to our unwavering dedication to culinary excellence, ethical practices, and unparalleled hospitality. At Dolomite Restaurants Pvt Ltd, we take immense pride in curating experiences that transcend mere dining, and Jamie Oliver’s Pizzeria embodies this ethos perfectly. We invite our guests to join us in savouring the extraordinary, as we redefine pizza culture in India and beyond.” – Jasper Reid, CEO of Dolomite Restaurants Pvt Ltd

Kyndryl-Microsoft Study: 68 Percent of Indian Organizations Use Tech for Sustainability

Bangalore, India, May 15, 2024 – Kyndryl (NYSE: KD), the world’s largest IT infrastructure services provider, in collaboration with Microsoft, today released the Asia Pacific edition of The Global Sustainability Barometer study. Conducted by Ecosystm, the study evaluates the sustainability landscape in India, the disparity between intent and operational implementation, and highlights how sustainability initiatives can stimulate innovation, foster growth and bolster competitiveness.

Amidst a surge in climate-related events and challenges globally, there is a heightened focus on environmental sustainability and leveraging technology as a key enabler of sustainable solutions in India. While 68% of the survey respondents see great significance in technology’s role in achieving their goals, only 34% believe they are making full use of it in their organization. Additionally, customers emerge as the most influential stakeholders advocating for sustainability (60%), followed by employees (52%) and supply chain partners (40%).

“Organizations are at diverse levels of sustainability maturity. Visionary companies are harnessing technology to meet regulatory standards and to pursue sustainability objectives effectively. They are leveraging technology to fulfill customer expectations, reduce expenses, and innovate, thereby unlocking the full potential of sustainability,” said Faith Taylor, Chief Sustainability and ESG Officer, Kyndryl.

The study outlines the essential components requisite for successfully executing a sustainability initiative: strategy, people, and technology. AI emerges as a game changer, as organizations can elevate their decision-making processes with refined data-driven insights, mitigate risks, optimize resource allocation, and bolster their overall sustainability efforts with the incorporation of predictive AI into sustainability strategies. However, accessing data still poses a significant challenge. Over 50% of organizations find their sustainability goals hindered by the difficulty in pinpointing relevant data and integrating all necessary information for environmentally conscious decision-making. This underscores the potential to establish a robust data infrastructure capable of powering predictive analytics for sustainable planning and resource management.

Other key findings of the survey include:

While 86% of organizations in India recognize the significance of sustainability in shaping business strategies, only 16% have prioritized sustainability goals and built them on real facts and data.
41% of organizations integrate sustainability initiatives in their reporting primarily for compliance.
The Indian government significantly influences sustainability adoption, with 89% of organizations acknowledging its role.
While 79% of organizations use AI to monitor energy usage and emissions, only 20% use it to predict future energy consumption, 26% for predicting and preparing for natural disasters, 26% to recognize inefficiencies and 28% to identify risks.
Drivers to Building a More Sustainable Organization

Below are sustainability best practices aimed at driving growth and improving business outcomes:

Make sustainability a CEO and Boardroom priority aligned with finance and technology – With over 55% of sustainability officers reporting to the CEO and the CEO defining the vision of sustainability programs in 93% of organizations, it’s clearly a top-down governance approach across Indian companies. However, only 17% of organizations report achieving full alignment between their sustainability and finance teams, highlighting an urgent need for enhanced integration. While a higher percentage, (39%) align sustainability teams with technology, there is a need for stronger alignment as technology driven measures are easier to quantify and drives innovation.

Align sustainability with technology modernization – Technology plays a pivotal role in automating, modernizing, and prioritizing sustainability processes and infrastructures. The study reveals that 56% of organizations in India leverage digital tools for hybrid work strategies and 55% use AI and automation to enhance efficiency, reduce environmental footprint and build sustainable operations.

Build an integrated data foundation – Streamlining data management to facilitate informed decision-making holds the key to the successful execution of strategies. However, the study highlights that only 11% of organizations in India offer their employees real-time dashboards for monitoring their ongoing sustainability goals and accomplishments.

Unleash AI for predictive sustainability – Considering the vast data resources available to organizations, the strategic imperative lies in harnessing predictive analytics for comprehensive scope 3 risk assessment, anticipatory energy consumption forecasting, and proactive measures against natural disasters. About 28% of organizations utilize AI to identify scope 3 risks using public sources, indicating a need for growing awareness of the broader environmental impact beyond direct operations.

Empower employees – While many organizations have made efforts to raise employee awareness and clarify their roles, the lack of measurement hinders the ability to link these efforts to overall progress. Only 14% of organizations set sustainability KPIs relevant to employee roles, indicating a need for clearer metrics and better alignment with employee responsibilities.

“India aims to reduce carbon intensity of economy by 45% by 2030 – this will require collective action from governments, industries, enterprises, and individuals,” said Ullrich Loeffler, Co-Founder & CEO, Ecosystm. “Together with Kyndryl and Microsoft, we are pleased to offer this study, providing forward-thinking organizations with actionable steps to drive measurable sustainability impact.”

The Global Sustainability Barometer study, conducted by Ecosystm in collaboration with Kyndryl and Microsoft, was conducted among 1,523 technology and sustainability business leaders across 16 countries in Asia, EMEA, and the Americas. The survey took place between September – October 2023. The survey was conducted across nine industries and included small to medium and global companies.

Push Sports appoints Bira 91’s Ex-Director Comms Vishal Gaba as its new Chief Marketing Officer

India, May 15, 2024: Push Sports, one of the fastest growing sports-tech start-ups and recently seen on Shark Tank India, today announced the appointment of Vishal Gaba as its new Chief Marketing Officer.

Vishal brings over 16 years of extensive experience across various marketing verticals. He was previously working with Bira 91 where he was leading Marketing and Communications for the brand and played a pivotal role in driving key business objectives to create brand awareness, generate trials, enhance corporate reputation, and drive sales for Bira’s merchandise store.

“I am excited to join Push Sports and be a part of its mission to transform sports at the grassroot level across India. I look forward to working with the team to help build the Push Sports’ brand, scale the business nationwide and create a platform where individuals with love for sports can thrive and pursue their passion, said Vishal.

In his new role at Push Sports, Vishal will be at the helm of crafting a compelling and inspiring brand story for consumers, scaling demand, enhancing consumer engagement and overseeing marketing initiatives across multiple channels. This would include leading all strategic marketing efforts, focusing on brand, activation, advertising, and consumer advocacy to foster awareness, engagement, and loyalty among diverse customer segments. His extensive experience in brand building, product marketing, and customer relationship management will contribute to Push Sports’ growth and market presence in the sports-tech industry.

Puru Singh, Founder and CEO of Push Sports, said, “We are delighted to have Vishal join our team at Push Sports. With his vast knowledge and skills in marketing and brand development, we anticipate him to play a central role in helping scale the business. Vishal’s strategic insight and leadership will help us fast-track growth as one of the top players in the Indian sports-tech sector.”

Push Sports is one of the fastest growing sports-tech companies in India, and in a short span has managed to transform sports learning for over 7000 children across 20+ locations and transformed over 2 lakh square feet area into safe play arenas across 65+ projects. The company also has over 3000 active pay-to-play customers across its locations. Push Sports also focuses on building and managing sports arenas in key cities in India and has transformed over 2 lakh square feet area into safe play arenas across 65+ projects.

UnivLabs Technologies Pvt. Ltd. Implements HostBooks ERP Solutions to Enhance Operational Efficiency

Gurgaon, Haryana – May – HostBooks Limited has successfully implemented its ERP solutions at UnivLabs Technologies Pvt. Ltd., a leading medical equipment manufacturing company based in Gurgaon. Girish Belekar, Head of Product Delivery at HostBooks, led the implementation, along with Mritunjay Kumar, Manager of Implementation, and the team.

UnivLabs, an integrated, research-based medical equipment manufacturing company, focuses on making advanced medical devices accessible and affordable globally. Their innovative range includes the 4K cloud-connected Endoscope Tower, Artificial Intelligence (AI) solutions for image-based digital pathology, wearable insulin patch pumps, and surgical implants.

Commenting on the successful onboarding, Girish Belekar, Head of Product Delivery at HostBooks, said, “Our collaboration with UnivLabs reflects our commitment to delivering innovative and impactful ERP solutions that streamline operations and drive efficiency. We are pleased to partner with a company like UnivLabs, which shares our vision of technology-driven growth.”

UnivLabs, founded on November 9, 2015, has gained the trust of over 2000 hospitals in India and abroad through its commitment to quality and safety. With an ISO 13485-certified manufacturing setup, the company aims to become one of the top 10 respected medical device companies by 2030 and has an ambitious goal to establish a Tesla-like medical devices mega-factory to meet 30% of India’s medical device needs.

On the implementation, the Spokesperson of HostBooks, stated, “Working with UnivLabs was an exceptional experience. Their team was proactive, and together we achieved a seamless integration of our ERP solutions into their operations.”

Dr Anil Mandhani, director of UnivLabs Technologies Pvt. Ltd., expressed his satisfaction with the implementation, saying, “HostBooks’ ERP solutions have streamlined our operations and provided us with comprehensive insights into our business processes. This partnership has enabled us to focus on our core mission of delivering advanced and affordable medical devices globally.”

HostBooks Limited, a leader in comprehensive cloud-based business solutions, specializes in enterprise solutions encompassing compliance, accounting, finance, and operational complexities. With eight years of expertise, HostBooks leverages Artificial Intelligence (AI), Machine Learning (ML), Big Data capabilities, and cloud computing to deliver tailored solutions for various industries.