Mother’s Recipe Celebrates Mother’s Day with heartwarming TVC Campaign

Mumbai, 15th May 2024: Mother’s Recipe, known for its tasty flavors, has launched a touching TVC campaign in honor of Mother’s Day. The campaign beautifully portrays the unwavering love and care mothers shower upon their children, reflected in the food they lovingly prepare.

With Mother’s Day around the corner, Mother’s Recipe aims to honor the invaluable contributions of Mothers in nurturing and nourishing their families. The TVC campaign captures the essence of maternal love, illustrating how every meal prepared by a mother is infused with affection, warmth, and care. To celebrate this special day, Mother’s Recipe has also announced exciting offers with discounts up to 50% on its website.

The Mother’s Recipe TVC campaign will be broadcast across various Hindi television channels and digital platforms like YouTube, Instagram, and Facebook. Through this initiative, Mother’s Recipe strives to evoke a deep sense of gratitude and reverence for the unmatched role that mothers play in shaping our lives.

Sprinklr Works to Unlock the True Promise of AI with Digital Twins

India —15th May 2024: Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises today announced the launch of Sprinklr Digital Twin – a new AI technology that goes far beyond traditional conversational AI chatbots. Sprinklr Digital Twin, powered by Sprinklr AI+, will enable companies to build and deploy autonomous and intelligent AI that can mirror and radically enhance the capabilities of customer-facing teams. A Sprinklr Digital Twin does not just power conversations, it can make decisions, plan actions, design workflows, and execute tasks at scale with unmatched speed and efficiency.

Sprinklr Digital Twin technology helps unlock the power, potential, and promise of AI with enterprise-grade privacy and governance. Every enterprise is looking for the power to do more with less, the potential to innovate with generative AI, and ways to deliver on the promise of AI for exceptional customer experiences.

“The ultimate promise of AI for customer experience is unlimited digital capacity across the front office. We believe that Sprinklr Digital Twin technology will help radically increase an enterprise’s digital capacity to get work done,” said Sprinklr Founder and CEO, Ragy Thomas. “With the Sprinkler Unified-CXM platform, access to the world’s unstructured data that is publicly available, and proprietary AI combined with industry-leading generative AI capabilities, we are uniquely positioned to help our customers realize the true promise of AI. We want to help every customer unlock the transformative value of speed, innovation, and cost savings with AI.”

Beyond the Bot

Traditionally, companies have relied on a variety of tools to automate their workflows and processes. Examples include chatbots for automating sales and support conversations, marketing automation tools for managing outbound messages and notifications, appointment scheduling tools, task management apps to streamline tasks, and routing engines to direct queries to the appropriate team.

These tools often rely on hardcoded business processes and pre-defined responses, which can limit scope and escalate costs due to increased complexity in maintenance and updates. They tend to be specific to a certain channel or business unit, which can hinder the goal of unifying teams and functions across the organization.

Sprinklr Digital Twins do not rely on hardcoded business processes and can work across different channels seamlessly. They are easier to build and train, and they can be centrally managed. They combine the ability to learn from data and act while performing tasks and making decisions like a team or employee would. Finally, Sprinklr Digital Twins are trained the same way a human is – with access to defined data and systems, instruction on what processes to use depending on tasks, and guidance on what policies and guardrails to follow.

When appropriate, Digital Twins can complete actions entirely autonomously (i.e., processing customer returns or refunds). But for more complex use cases, Sprinklr Digital Twins can use Sprinklr Unified Routing to collaborate with humans for improved productivity, efficiency, and oversight.

A New Approach to Conversational AI

Most organizations today take a standalone approach to conversational AI with two options. First, they can create individual stand-alone bots for each use case or each channel. This approach is difficult to maintain and scale. Option two is for organizations to create one central bot. This approach is limited in its use case and value because of governance challenges.

Sprinklr Digital Twin technology faces none of these challenges because it can be deployed at three layers.

The enterprise layer – is deployed as the internal and/or external facing AI embodiment of the organization. This is the layer of most common conversational AI use cases today.

The team layer – A Digital Twin representing specific teams and specialized at performing certain tasks – such as the marketing team example above. This is the shift happening now for today’s most modern enterprises implementing AI.

The individual layer – Shortly, the most advanced enterprises will have Digital Twin technology deployed at the individual layer. Personal Digital Twins will empower employees by acting on their behalf, attending meetings, communicating internally and externally, and recommending strategies – all with oversite and interaction at the human level

With Sprinklr Digital Twins, every layer and Digital Twin will be interconnected as part of the organization. Every layer of Twin can access new data or actions from the layers above and below. Layering also allows for improved governance, with room for policies that require that certain data or actions be only available to certain teams or individuals – in the same way, sensitive information and actions are preserved at the individual and team level for employees.

Sample Use Cases

● Financial Services – A manager requests a quarterly performance report on customer service interactions related to credit card disputes. The Sprinklr Digital Twin will process the request, applying filters for dispute types and resolutions, generating visualizations of key metrics like resolution time and customer satisfaction. The Digital Twin provides insights, highlighting an area for process improvement, all without manual data manipulation.

● Travel and Hospitality – In a travel agency, a customer experiences a booking issue with their vacation package. A Digital Twin, using real-time data, immediately updates the customer’s segment from ‘Engaged Travelers’ to ‘Service Recovery,’ pausing marketing promotions to focus on resolving the service issue. Once resolved, the customer receives a tailored offer for their next trip, seamlessly linking service recovery with personalized marketing.

● Technology – In a tech company offering cloud storage solutions, a customer encounters a data sync issue. The Digital Twin instantly identifies the problem and dynamically shifts the customer from the ‘Active Users’ to the ‘Support Engagement’ segment, halting promotional emails. After resolving the issue, the customer is transitioned back with a personalized apology and an exclusive discount on an upgraded storage plan, merging customer support with targeted marketing seamlessly.

Scalability and Implementation

Digital Twins can be trained in a few simple steps with no code or low code implementation. The Sprinklr Digital Twin includes more than 100 out-of-the-box integrations with enterprise systems. Digital Twins can also ingest API documentation and credentials, allowing them to integrate with new systems autonomously. With the Digital Twin, you can empower every employee with AI – both as consumers and creators.

AI That You Can Trust

At Sprinklr, we believe there are three core pillars of responsible AI – trust, integrity, and partnership. These three pillars are built into our AI systems as essential components for building trust and driving adoption. For more information, please refer to Sprinkle’s Trust Center.

Availability

Sprinklr is focused on developing Sprinklr Digital Twin technology with a small set of definition partners – first users that provide critical collaboration and feedback as we continue to innovate and develop exciting and valuable AI systems like Sprinklr Digital Twin. If you are interested in learning more about partnering with Sprinklr on this innovative technology, visit https://www.sprinklr.com/products/digital-twin/ or contact your Sprinklr representative.

Air Digilife Unveils the Falcon Series: A Powerhouse of Innovation and Style,Made-in-India Laptop Series

Bangalore, 15th May 2024 Air Digilife recently launched its highly anticipated Falcon Series, a range of cutting-edge laptops that seamlessly blend innovation and style. This Made-in-India product is set to revolutionize the laptop market with its unparalleled features, sleek design, and affordable price points.

The Falcon Series also redefines versatility with its impressive array of features tailored to meet the demands of modern computing. Powered by 12th Generation Intel® Core™ processors, including the i5 1235U Alder Lake and i3 1215U Alder Lake, clocked at 4.4GHz, these laptops deliver blazing-fast performance for seamless multitasking and intensive tasks. With a vibrant 35.56cm (14) Full HD IPS display, users can enjoy crystal-clear visuals in any environment. Choose from a range of RAM options, including 32GB, 16GB, or 8GB, and storage capacities of up to 2TB, ensuring ample space for all your files and applications.

Including an HD Webcam and an array of ports, including USB 3.2, HDMI, and USB Type-C, provides unparalleled connectivity and convenience for work and entertainment. Whether you’re a student, professional, or avid gamer, the Falcon Series caters to all your needs, from school and office work to coding, design, and gaming. With its sleek design, backlit keyboard, and long-lasting battery, the Falcon Series is your ultimate companion for productivity, creativity, and entertainment wherever you go. Plus, staying connected has never been easier with WiFi 802.11 ax and Bluetooth 5.2 connectivity.

The Falcon Series also has a stunning 35.56cm (14”) Full HD IPS display and a sleek, robust, lightweight aluminum alloy body weighing just 1.4 kg. Equipped with lightning-fast storage capabilities, the built-in SATA (PCIE) 512GB SSD guarantees swift boot times and effortlessly accommodates an expanding digital library. Additionally, the built-in webcam allows users to capture every moment, whether for virtual meetings or spontaneous snapshots.

Speaking about this, Jaydeep Jadav, Founder and Director of AIR Digilife, said, “The Falcon Series is more than just a product line—it is a manifestation of our commitment to democratizing latest generation global technology access and empowering individuals and businesses with innovative solutions. With the Falcon Series, we aim to redefine the boundaries of possibility and offer our customers a truly transformative computing experience. We have collaborated with Intel, which we are excited about. We use their knowledge sharing and ecosystem support from the leadership board to turn our idea into a product offering. This has been especially valuable for our Indian-origin brand, as Intel has been a great strategic partner in realizing Make in India. We greatly appreciate such relationships.”

Air Digilife has also ensured robust after-sales service, with over 400 active authorized centers covering more than 15,000 pin codes across India and arranging pick-up and drop-off facilities where service centers are unavailable.The Falcon Series will be available on Shopclues and all other leading e-commerce platformslike Flipkart, Amazon, etc., offering strategic pricing of INR 29,990 and INR 39,990 for the i3 and i5 series of 12th-gen Intel Processor, respectively.

Some key features of the Falcon Series include:

• Impeccable Visuals: Experience visual perfection with the 35.56cm (14”) FHD IPS screen, which is vivid, sharp, and brilliantly immersive with a narrow bezel and slim border.

• Sleek Design: Crafted from feather-light aluminum alloy, the Falcon Series seamlessly blends style and power, making it the perfect companion for those on the go.

• Extended Battery Life: The advanced 54wh battery sustains up to 10 hours of uninterrupted power, ensuring you stay productive throughout the day.

• Enhanced Productivity: The backlit keyboard illuminates your workspace for seamless operation, ensuring efficient typing in low-light conditions.

• Immersive Audio: Indulge in rich audio with the 4W dynamic high-performancespeakers, which ensure crystal-clear video calls and entertainment sound.

• The Falcon Series is available in dynamic color choices, Sapphire Sea and Crimson Flame, allowing users to inject personality into their daily tech sidekick.

Is Your Smartphone Security Outdated? Here’s What You’re Missing

 By Sundar Balasubramanian, India, and SAARC MD, Check Point Software Technologies

In the last few years, that mobile device in your hand has taken a place of importance in all our lives. The smartphones of today transform into a sort of diary, storing pictures, organizing them, and displaying them in a storytelling modality. Smartphones are much more than a piece of technology that allows you to make phone calls and send text messages.

Many people, before they go to bed, have their smartphones in their hand; they are getting the latest updates, finishing some work, or watching a movie or video shorts. Once they wake up, the first activity of the day consists of picking up the smartphone, checking the time and seeing whether or not they have missed any updates. The smartphone is an important part of our personal lives.

However, mobile threats including here in India is seeing an ever-evolving landscape of attacks. India’s mobile user base is booming, solidifying its position as the second-largest smartphone market globally (trailing only China) with a staggering 492.7 million users in 2021. This growth spans both urban and rural areas, further fueled by the widespread adoption of work-from-home policies during the pandemic. As mobile usage surges, it’s crucial for users to be vigilant against the rising threat of mobile scams.

The landscape of mobile scams is becoming more sophisticated and diverse. In India, recent examples include SIM swap scams and call forwarding scams. However, the government is actively taking steps to combat these threats, cybersecurity awareness campaigns to educate citizens, and recent actions include blocking over 1.4 lakh mobile numbers linked to financial frauds.

Smartphones: dual uses

That very same smartphone is often used for business purposes as well; such as attending or hosting meetings, emails and managing the agenda. The dual-use aspect is also the case with a laptop (used for both private and business purposes). The biggest difference between a laptop and a smartphone is that your smartphone is always turned on and connected to the internet and a laptop, is much.

A second difference is that a laptop is managed and has a threat prevention application on it. In contrast, smartphones are, in many cases, managed by the organization but not secured by a threat prevention application. However, the smartphone contains the same mix of private data and business-related data as the laptop. See the problem?

The bakery next door

Today’s modern bakery can use a smartphone to get the status of the ovens, and also control the ovens. Imagine if the baker’s smartphone were hacked and hackers took control over the most important ovens. This would impact the bakery’s output immediately and perhaps even steal customer data that had been collected. This is not just a theory; this could happen. Although this example is small-scale, the implications are immense; lack of smartphone security can jeopardize a business.

History of mobile threats

Let me put this into greater context. Twenty years ago, Nokia was producing popular mobile phones, like the Nokia 1100 and the Nokia N Gage. At the same time, a group of technical people started a proof-of-concept (POC) to demonstrate that mobile phones could be hacked. The first malware for mobile phones was called the Cabir Worm. The Cabir Worm targeted Symbian OS, which was mainly used by Nokia. The incident demonstrated that mobile phones could be infected by the malware through Bluetooth. In other words, hackers have been targeting phones for 20 years and they’re not about to stop.

Malware targeting smartphones is not new. The difference today compared with 20 years ago is that the smartphone holds sensitive data; sensitive data on a private and business level.

The question is why do organizations fail to install mobile anti-malware on smartphones? I believe it has to do with awareness, costs, and user experience or they think it is not needed (especially IOS users).

iOS cyber security

Despite popular belief, it is possible to install malware on IOS devices and since the EU’s Digital Markets Act of 2022 came about, Apple has been forced to allow also apps outside the App Store on its phones. Regulating smartphones based on unified endpoint management and mobile device management is not enough. The reason why is simple: These security tools do not contain security controls for inspecting apps, network connections, and interfaces in regards to malicious behavior.

Malware prevention

But, let’s get back to the bakery next door. The baker uses his smartphone for daily business (baking bread-related tasks) and also for personal use. To avoid getting infected by malware, the baker does not install apps outside of the App Store, does not scan QR codes, and does not connect to public wifi.

Just like with his laptop, he makes sure that the smartphone and his apps are always updated with the latest software release. Still, this is not enough. The baker won’t successfully avoid SMS phishing, malicious websites, and network-related attacks by taking those steps. To truly advance his security, the baker needs to install a mobile security solution that protects the smartphone against mobile security risks.

The baker is lucky because he relies on a cyber security vendor partner to deliver a platform for supporting his business and he can simply apply mobile security, in addition to the other security controls that have been delivered through the platform.

What the baker has is a consolidated cyber security platform with threat prevention, ensuring that his business won’t be disrupted by opportunistic hackers.

Key takeaways:

As I mentioned earlier, smartphones have become essential in our daily lives, shaping our social interactions and business operations. However, they also present security risks, as they contain sensitive personal and business information. Here are some tips to enhance smartphone security:

1. Stick to official app stores for downloading apps.

2. Avoid connecting to public Wi-Fi networks.

3. Consider installing a mobile threat prevention application.

It is therefore crucial to treat smartphones with the same level of security awareness as laptops. Incorporate them into your awareness campaigns and ensure they are regularly updated with the latest patches. Implement mobile threat prevention solutions like Harmony Mobile from Check Point to serve as a security enforcement point for your Unified Endpoint Management (UEM) or Mobile Device Management (MDM) system.

Augmont Gold for All launches the ‘Bharat and Beyond – Limited Edition Coin

India, 15th May 2024: Augmont, India’s No. 1 Gold Platform, is delighted to launch the ‘Bharat and Beyond – Limited Edition Coin’ in association with JAR. This coin is more than a collector’s item; it’s about the transformative strides Bharat has made over the last decade, highlighting the major achievements and breakthroughs – from technology to healthcare, and infrastructure education.

The all-new Limited Edition, Coin celebrates our journey towards a brighter future, featuring designs of the New Indian Parliament & The Sengol, symbols of our governance and traditions. These images on the coin blend our past with our hopes for the future, showing our dedication to growth and innovation. This coin is a tribute to Bharat’s spirit of resilience and ambition, as seen through the eyes of the next generation. It’s a way to remember and celebrate Bharat’s steps forward, made tangible by Augmont’s Limited Edition Coin. To mark these achievements, this isn’t just a coin; it’s a narrative of Bharat’s progress.

This one-of-its-kind coin will be available only in 2 variations at a launch offer price of Gold coin – 4 grams for INR 35,000/- and Silver coin – 10gms for INR 3,500/-

Speaking about this new association, Mr Sachin Kothari, Director – Augmont Gold For All, says, “The coin features the New Indian Parliament and The Sengol, symbolizing governance and cultural heritage, respectively. Let’s honor our achievements with this coin, a symbol of pride and ongoing progress. To further celebrate this decade of remarkable achievements, a unique book made of fabric accompanies this coin, resonating with “१० साल का बहिखाता,” capturing the essence of a decade’s journey and achievements.

IME Museum Celebrates International Museum Week with Curated Events

Bangalore 15th May 2014: To celebrate International Museum Day (IMD) and raise awareness about the fact that museums are an important means of cultural exchange, enrichment of cultures, and development of mutual understanding, cooperation, and peace among peoples, The Indian Music Experience Museum (IME) is organizing the following events at its premises:

Honoring the Heartbeat of every Home this Mother’s Day: Terribly Tiny Tales and Haier India Launch ‘Mothership2.0’

Mumbai, India, 15th May 2024 – Terribly Tiny Tales (TTT), the beloved storytelling platform, has joined forces with Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, to launch the second season of its highly anticipated Mother’s Day IP – Mothership. This year’s campaign celebrates the ever-evolving bond between mothers and their children. From ‘Situationships’ to ‘BFF Goals’, Mothership2.0 is a youthful, fun, and relatable campaign through which both brands highlight the story of how mothers constantly evolve and adapt to make sure their family’s ever need is fulfilled.

Diving into the heartwarming journey of motherhood, Mothership Season 2, celebrates how mothers adapt and grow alongside their families, facing life’s challenges with love, empathy, and a sprinkle of humor. At the core of the campaign is an Instagram film featuring Rukhsar Rehman and Devishi Madaan as a modern-day mother-daughter duo. Together, they navigate life’s twists & turns, empowering each other along the way. The film poignantly illustrates a mother’s instinct to anticipate her children’s needs, mirroring Haier’s diverse range of appliances, always ready to meet consumers’ demands. In essence, the film showcases the special bond shared between a mother and her daughter, accentuating the everyday moments made smoother with Haier’s innovative products.

Anuj Gosalia, Founder of TTT, expressed his excitement about the collaboration, stating, “Mothership has become a beloved IP for our women-first community, and we are thrilled to partner with Haier for Season 2. This campaign is a testament to the incredible bond between mothers and their children, and how it continues to evolve in today’s fast-paced world. We believe Haier India is the perfect partner to help us showcase how technology can support and strengthen these relationships.”

Priyanka Sethi, Director – Head of Marketing, Haier Appliances India, said ” At Haier, we cherish the sacred bond between mothers & their children. We believe that for children, mothers are more than just guardians; they are confidants, companions, the guiding light that illuminates every moment with love and tenderness

With our association with Terribly Tiny Tales, we crafted a heart-touching film for our consumers that talks about how every family is unique, so are our appliances—crafted with precision and innovation to cater to the diverse needs of modern families. Like a mother’s love, our appliances evolve and adapt, seamlessly integrating into the rhythm of family life, making every moment in the kitchen a celebration of love, laughter, and togetherness.

Mothership Season 2 endeavors to ignite meaningful dialogues concerning the contemporary dynamics between mothers and their children, shedding light on the extraordinary resilience and adaptability displayed by mothers in today’s rapidly evolving world. Through a diverse array of compelling content disseminated across multiple platforms, the campaign will delve into the intricacies of modern motherhood, encapsulating both the challenges and the triumphs that define the maternal journey in the year 2024.

StoxBox Launches OptionBox: A Game-Changer for Options Trading Strategies

Mumbai, 15th May – StoxBox, a brand of BP Wealth and a pioneering value broking firm, launched OptionBox. This product comes with a comprehensive suite of trading tools and strategies for Options Traders. The features include Advanced Strategy Builder, Spread Strategies, Strategy Algorithms, Scanner Wizard, Option Chain Analytics, and Stock Option Picks, which come for free along with the StoxBox Trading Platforms. These innovative offerings are set to transform the trading experience by providing insights and capabilities to options traders of all levels.

Mr. Yuvraj A. Thakker, Managing Director, StoxBox adds, “Our mission is to democratize trading by providing cutting-edge tools that make sophisticated trading strategies accessible to all. We are redefining the trading landscape with our innovative solutions.”

The Strategy Builder, an innovative tool within our platform empowers you to craft tailored trading strategies, whether they’re gearing up for a bullish, bearish, or neutral market. This cutting-edge feature provides immediate insights into the risk-reward ratio, maximum profit, maximum loss, and even the required margin, streamlining decision-making for our users.

Taking a significant stride in trading technology, our Strategy Algorithms revolutionize how traders analyse the market and execute their strategies by automating the analysis and routine tasks. Additionally, with the advent of the Scanner Wizard and Option Chain Analytics, we’re breaking new ground in market analysis. These tools offer traders the ability to effortlessly scan for trading opportunities and streamline their trading systems, marking a pivotal advancement in trading efficiency and effectiveness.

In addition to Strategy Builder and Analytical Tools, OptionBox also offers, Stock Option Picks a curated selection of hedged stock option strategies, live-scanned in the market. For this unique feature, StoxBox has partnered with Modern Algos and this service is free for all.OptionBox will not available soon on the AI-powered WhatsApp Trader, which is on way for its launch in Jan 2024, traders can access OptionBox through mobile app and website.

Mr. Vamsi Krishna, CEO, StoxBox, states, “It is our constant endeavour to serve the option traders with the best of the tools that help them succeed in markets. OptionBox is our commitment to excellence and innovation in the trading industry. We are empowering traders to navigate the market with confidence and precision.”

With these ground breaking tools, StoxBox is setting a new standard in financial trading, combining advanced technology with user-friendly interfaces.