Center Line Wheels Latest Designs Inspire a New Generation

Irvine, CA, April 18, 2024 — Just released, the legendary aftermarket wheels company Center Line launches long-awaited new styles nationwide.

Center Line Wheels is stepping back into the limelight after taking some time to painstakingly develop the latest wheels of their collection, the REV 2.0 (a modern take on a vintage look) and TELSTAR 2.0 (with elegant five-spoke design). These highly anticipated wheels have already gained popularity with muscle cars and hot rod enthusiasts.

An exciting finish choice for these fresh designs – and Center Line’s popular CONVO PRO 2.0 and AUTO DRAG 2.0 wheels – is the game-changing addition to their lineup: the all-new Satin Black finish – available for all styles in all sizes.

What makes Center Line Wheels so desirable? It all began in 1970, in the heart of California’s fertile ground of hot rod culture, amidst the roar of engines and the scent of burning rubber, that the Center Line Wheels company was born. With meticulous attention to detail and a relentless pursuit of perfection, Center Line Wheels quickly gained a reputation for producing wheels of unparalleled quality and distinctiveness. The designs were revolutionary, featuring sleek lines, bold contours, and advanced materials that set them apart from anything else on the market.

The wheels were not just accessories; hot rod and muscle car enthusiasts everywhere coveted the unmistakable look and unparalleled technology that only Center Line Wheels could provide. Decades later, Center Line Wheels remains a beacon of excellence, inspiring a new generation of devotees.

The meticulously crafted Center Line Wheels collection presents re-engineered features on the classic designs, delivering a new level of performance. The CONVO PRO 2.0 (with convo lip, a Center Line trait), AUTO DRAG 2.0 (a fan favorite), and new REV 2.0 and TELSTAR 2.0 styles are all constructed from two-pieces – forged bottom and aluminum stamped lip – for optimum versatility. Crafted with other advanced techniques such as deep-drawn stamping and precision milling, the modernizations significantly improve the load rating of all the wheels, while still keeping true to the Center Line aesthetics.

From the streets to the tracks, the legend of Center Line carries on, its wheels spinning tales of innovation, reliability, and the enduring spirit of automotive adventure. The Legend Lives.

OakBloom Marketing Welcomes Marcia Otto as Fractional Product Leader

San Francisco, CA, April 18, 2024 — OakBloom Marketing, a Bay Area strategic marketing agency that provides fractional solutions for business-to-business (b2b) tech companies and startups, announced the appointment of Marcia Otto as fractional product leader. With over two decades of experience in enterprise SaaS software, Marcia brings a wealth of expertise in product leadership and strategy to extend OakBloom’s ability to deliver exceptional results for clients.

What is fractional? It’s a flexible and scalable solution that allows companies to access specialized skill sets without hiring full-time employees — so they gain expertise without breaking the bank.

As a Fractional Product Leader, Otto will provide startups with tailored product leadership and strategy, offering support across all stages of product development to accelerate growth and maximize success. Her proven track record of crafting visionary product strategies and delivering tangible results aligns with OakBloom’s mission to help startups build magnetic brands and products that land with their target audience.

Jeanel Carlson, co-founder of OakBloom, expressed her enthusiasm about Marcia’s addition to the team, stating, “Marcia’s deep expertise and remarkable achievements in product leadership will undoubtedly elevate our ability to provide top-notch solutions to our clients. Her strategic vision and hands-on approach will help us continue to build strong branding for startups and position their products in market to maximize success.”

Otto shared her excitement about joining OakBloom, stating, “I am honored to join OakBloom Marketing as a fractional product leader. Having dedicated my career to guiding startups through the development of effective solutions, I am eager to collaborate with the talented team at OakBloom to drive success for clients. I look forward to using my experience to help startups achieve their product goals and unlock their full potential.”

Otto’s ability to envision strategy and execute effectively has consistently driven substantial business outcomes for the organizations she has served. Her achievements include her role as Vice President of Digital Experience & Platforms at Health Advocate, where she spearheaded initiatives that resulted in triple-digit growth in online engagement and revenue.

Morpher Introduces Football Markets Expanding Unique Trading Opportunities

Vienna, Austria, April 18, 2024 — Morpher, the trading platform known for its innovative approach to financial markets, just announced the addition of football markets to its suite of Morpher Uniques. This groundbreaking feature allows enthusiasts to invest in some of the world’s most legendary football clubs, once again showcasing Morpher’s ability to transform any form of data into tradable markets.

Morpher’s football markets are not just about betting on the outcome of a single match; they provide a strategic investment avenue in the billion-dollar football industry. The platform tracks real-time performances of top-tier clubs, offering an investment experience akin to trading blue-chip stocks. Morpher uses a unique ELO rating system to dynamically reflect each team’s strength, ensuring that market values are always in sync with the latest results. With teams like FC Barcelona, Juventus, Liverpool FC, Manchester United, Paris Saint-Germain, and Real Madrid, the platform offers an unrivaled opportunity to engage with the football world.

Morpher’s football markets present an appealing alternative to traditional sports betting. Moving away from the high-risk nature of typical betting, Morpher encourages a more thoughtful approach to sports investing: users can make well-informed decisions based on the long-term performance of football clubs. This approach aims to mitigate some of the risks commonly associated with sports betting, while providing a platform for users to consider football not just as a game, but as an investment. This balanced approach is designed to cater to the interests of both passionate sports fans and astute investors, merging enthusiasm for the sport with sensible investment strategies.

This release signifies a major step forward in trading technology and user experience. Morpher’s desktop and mobile interfaces have been updated to include real-time scores, upcoming game probabilities, and past match results, enhancing the overall trading experience.

“We’re not just offering a way to bet on football games; we’re revolutionizing how fans interact with the sport,” said Martin Froehler, CEO of Morpher. “Morpher allows users to invest in their favorite teams, turning their passion into profits.”

As the world of sports and finance continues to converge, Morpher remains at the forefront, offering unique yet accessible investment opportunities to users worldwide.

Benchmark International Facilitated the Transaction of Deluxe Plumbing & Heating to HomeX Services

Danielsville, PA, April 18, 2024 –Deluxe Plumbing and Heating has served the Bethlehem and Allentown area of PA since 1984. Since its inception, the Deluxe team’s core mission has been providing “worry-free” plumbing, electrical, and HVAC services to the family of customers, day or night.

This commitment to service, shared by HomeX Services Group, reassures our customers that excellent service will continue to be a priority. Growing from a team of three to forty-five team members is a sense of pride for the organization and displays their deep commitment to the community. Their passion for teamwork, family, and culture has been integral to the success and growth of the organization.

“This is an exciting time for the Deluxe family. We have always prided ourselves on our technical expertise and the quality of service our customers have come to love and expect.” Larry added, “Partnering with the folks at Haller and HomeX Services Group allows us to expand that level of service and create more opportunities for our team members. I know Kenny and the Haller team well and am proud to partner with a best-in-class organization like Haller. I am looking forward to seeing our growth in PA accelerate in 2024 and beyond.” – Larry Shoemaker, owner of Deluxe Plumbing & Heating

Founded in 2017, HomeX Services Group operates regionally throughout the Northeast and Mid-Atlantic, providing various home services, including HVAC, plumbing, and electrical services. Focusing on people, technology, and operations has helped HomeX be recognized as one of the fastest-growing HVAC, Plumbing, and Electrical Services providers in residential and commercial segments.

“This is a great addition to the Home X Services Group family. Eastern Pennsylvania remains a significant market for our business and growth in the Northeast. Our partnership with Deluxe brings two great brands together, Deluxe and Haller, in a key market that we expect to continue proliferating. We are thrilled to have Larry joining the team while continuing to lead our operations in the Bethlehem and Allentown markets. Alexson added, “Partnering with an organization like Deluxe Plumbing and Heating continues our mission to be the most highly recommended HVAC, Plumbing, and Electrical Services company in the Northeast and beyond!” – Brian Alexson, President of HomeX Services Group

“The combining of two great organizations is always exciting to see. Both businesses provide exceptional services in the respective geographic locations and can now build upon their already stellar reputations.” – Senior Director Matthew Kekelis, Benchmark International

The Idaho Entrepreneur Center Joins Idaho Gives to Empower Idaho Entrepreneurs

Rexburg, ID, April 18, 2024 — The Idaho Entrepreneur Center (formerly known as the RBDC) is pleased to announce its participation in the annual Idaho Gives Nonprofit fundraising event, a program facilitated by the Idaho Nonprofit Center and powered by Idaho Central Credit Union (ICCU). The event will take place April 29 to May 2, 2024. This initiative is designed to unite the state in raising both funds and awareness for Idaho nonprofits.

Donations to the Idaho Entrepreneur Center through Idaho Gives will support small businesses, foster entrepreneurship, and drive economic growth in the region. As the Idaho Entrepreneur Center expands its reach across Idaho and offers entrepreneurial support to surrounding municipalities, individuals are encouraged to get involved, spread the word, and support the new mission.

Idaho Gives is an opportunity to generate awareness and support for many organizations dedicated to enhancing Idaho communities. Beyond the Idaho Entrepreneur Center, this event extends its reach to hundreds of other nonprofits, spanning diverse causes such as animal welfare, homelessness support, and poverty alleviation through food assistance.

Opening its doors August 1, 2024, the Idaho Entrepreneur Center is committed to helping build the foundation for innovation in Idaho communities. As a nonprofit organization dedicated to supporting entrepreneurs and small businesses, their new comprehensive suite of entrepreneurial programs provides resources and guidance to entrepreneurs at every stage of their journey.

A4 Sportswear Makes Massive Move to Sustainable Apparel

Los Angeles, CA, April 18, 2024 — A4, manufacturer of premium sportswear and team uniforms, is proud to announce that it is now making all its most popular apparel, and the vast majority of its line, with recycled polyester.

In recent years, many companies have launched sustainable styles that are made from recycled material. Typically, it has been limited to a few styles that are sold at a premium. A4 is going a different route.

Mark Mertens, President and Owner of A4, says “It is a radical move. A4 is going all out by revamping nearly its entire line to be made with recycled polyester. True to form A4 does not see this as an opportunity to raise prices. Indeed, it gives us the chance to offer our customers a unique selling proposition and added value. This is the A4 way. It is something we have been working toward for a while now.”

The polyester yarn is generated using recycled water bottles, billions of which end up in our landfills and oceans annually. Diverting these to be used in performance apparel, not only reduces waste but does so in a way customers can support without sacrificing financially.

“We are committed to continually investing in our customers’ business by giving them the highest quality apparel, at the best prices on the market, in a sustainable manner. This is a win for us, our customers and the environment,” said Mr. Mertens.

the gamehers Launches an Ambassador Program

New York, NY, April 18, 2024 –the*gamehers continues to make a positive impact in the gaming community with its newly developed Ambassador Program. Staying true to the company’s core values, the program’s focus is on promoting women and femme-identifying people in gaming. The initiative supports underrepresented gamers to advocate for diversity and inclusivity within the gaming world.
the*gamehers’ Ambassador program implements educational programs and campaigns that promote understanding and acceptance among gamers, while also encouraging the creation and sharing of content that highlights female-led talent in gaming.

In an exciting development in the gaming community, the*gamehers’ groundbreaking partnerships with retail giants Walmart and Zenni Optical are set to ignite a series of activations across the nation. The synergistic convergence of these partnerships with the launch of the*gamehers’ Ambassador program signifies a pivotal moment in the gaming industry, where inclusivity, accessibility, and community empowerment take center stage, inspiring positive change for gamers everywhere.

Partnerships, Activations, and Ambassadors

Select the*gamehers Ambassadors will be onsite at Walmart’s Game On festival events in Holly Springs, NC, Woodstock, GA, Altamonte Springs, FL, and Bentonville, AR. The Game On experience offers gaming enthusiasts the opportunity to engage with immersive experiences and exclusive promotions. From gaming tournaments to interactive demos and tips, and giveaways to meet-and-greet opportunities with gamer influencers, these activations will serve as dynamic hubs for fostering community engagement and celebrating the vibrant culture of gaming.

the*gamehers’ collaboration with Zenni Optical will integrate eye health education throughout the year’s initiatives. the*gamehers Ambassadors – including brand, guardian, and collegiate squads – will join Safe Space Streaming Lounges, Pink Pixels programming, and more.

the*gamehers Ambassadors not only share their experiences, but also serve as mentors and role models, and offer support and guidance to emerging gamers and content creators. They act as a vital link between the*gamehers community and the wider gaming world, fostering connections and inclusivity.

Partnerships with Walmart and Zenni Optical come at a pivotal juncture, aligning seamlessly with the launch of the*gamehers Ambassador program to empower and amplify the voices of women in gaming.

Kia wins prestigious 2024 Car Design Award for Brand Design Language with ‘Opposites United

18th April 2024 – Kia Corporation (Kia) has been honored at the 2024 Car Design Award ceremony, receiving the prestigious accolade for ‘Brand Design Language’.

As part of its much-lauded brand relaunch, Kia unveiled its revolutionary new design philosophy, ‘Opposites United,’ in 2021. The design philosophy harnesses three energies – tension, harmony, and dynamism – to create fresh perspectives and develop new ideas inspired by the contradicting forces experienced in daily life.

Kia has been recognized for communicating consistent design directions by launching differentiated product designs under the ‘Opposites United design philosophy. In line with its vision to provide sustainable mobility solutions, the philosophy consolidates the design ideas and customer value throughout the Kia’s market-leading vehicles.

“With its Opposite United philosophy, Kia design has taken a non-conformist approach with the aim of inducing change, unafraid of taking risks. Unexpected at first sight, Kia’s new models brake the mould with long-established aesthetic parameters to introduce a totally new and modern formal language. A relentless innovation to establish a new identity,” the juries of Car Design Award 2024 stated.

Among the Kia’s new vehicles that have recently been honored for their excellent design, EV9 won two of the world’s top three automobile awards, including the ‘2024 World Car of the Year and the ‘2024 North American Car, Utility, and Truck of the Year. Kia also won the iF Design Awards with EV9 taking the prestigious Gold.

“Embracing the spirit of Opposites United, Kia Design tries to harness the power of design to shape a future of mobility that is both innovative and sustainable; one that tries to make people’s lives easier and better,” said Karim Habib, Executive Vice President and Head of Kia Global Design.

“This award is a recognition of the motivation and dedication of countless members of our global team who are driven to impact the industry with relevant and meaningful design. We are thankful that we are a brand that recognizes the profound influence that design can have, as we prioritize sustainable, user-centered design,” Karim said.

Since its inception in the 1980s, the Car Design Award has served as global recognition for the design teams responsible for the best concept cars, production vehicles, and overall design language on offer. The jury, comprised of journalists from internationally renowned automotive and design magazines, selects only 10 production car and 10 concept car projects from the past year, as well as the design language of just five brands, for consideration as finalists.

The winners of the 2024 Car Design Award were announced at a ceremony in on at the ADI Design Museum in Milan during this year’s Milan Design Week. Head of Kia Global Design and Executive Vice President, Karim Habib, attended the ceremony on behalf of Kia Design to receive the award.

During Milan Design Week, from April 15 to 21, Kia is presenting a Design Cultural Communication Project inspired by its Opposites United design philosophy.