14, Feb 2024
Pioneering Legacy Construction: Unveiling Theory of Reference Building: Legacy Matrix’ by Devesh Purohit
In the groundbreaking work, “Theory of Reference Building: Legacy Matrix,” Devesh Purohit unfolds a revolutionary perspective on the global evolution of Public Relations. Grounded in 12 years of scrupulous research and insightful observations, Purohit introduces an all-encompassing framework for legacy building, pushing beyond conventional brand development to craft enduring legacies.
At the core of Purohit’s thesis is the compelling idea that “Legacy is built in the culture.” He meticulously explores this concept, providing readers with insights and elements to navigate diverse cultures and carve out lasting legacies. Delving into historical contexts, Purohit sheds light on pivotal figures who adeptly utilized PR to shape the course of the world.
“Theory of Reference Building: Legacy Matrix” captivates readers with impactful narratives, citing examples from various brands, cultures, and personalities. Case studies, including Mahatma Gandhi and Ferrari, enrich his framework, illustrating its applicability to both human and organizational brands on a global scale.
The book’s writing style is accessible and clear, making the intricate ideas presented within it accessible to a broad audience. Purohit’s seamless integration of diverse examples and concepts into a cohesive narrative enhances the overall readability.
A notable aspect of the book is Purohit’s transparency about his own journey. Inspired by the iconic Shah Rukh Khan, the author openly acknowledges failures in his 2023 pitching endeavors, underscoring the sincerity and authenticity of his commitment to the subject matter.
Devesh Purohit, a seasoned PR Consultant with a decade of experience and a Gold-Medalist in MAPR from Hinduja College, Mumbai, has meticulously crafted “Theory of Reference Building: Legacy Matrix” as a groundbreaking project. His intellectual property, Legacy Matrix, bridges the gap in strategic direction and tactical planning for those aiming to craft a brand legacy.
The book holds particular relevance for thought leaders, founders, CEOs, and artists aspiring to leave an indelible mark. Purohit’s Legacy Matrix stands as an invaluable resource for PR professionals, offering insights into PR strategy, brand building, and advocacy, transforming the role from mere presence building to influential power building.
In conclusion, “Pioneering Legacy Construction: Unveiling ‘Theory of Reference Building: Legacy Matrix'” is a sincere and earnest effort that beckons readers on a transformative journey, presenting a customizable blueprint for legacy building. Devesh Purohit’s contribution to the field of Public Relations is commendable, marking a paradigm shift that will undoubtedly redefine how we perceive and approach brand legacy.
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- By Rabindra
14, Feb 2024
SBI General Insurance Company Ltd. inaugurates new branch Office in Udaipur, Elevating Customer Engagement
Udaipur, 14th February 2024 – SBI General Insurance Company Ltd., one of India’s leading insurance companies announces the inauguration of its new branch office in Udaipur. The new office space aims to elevate the standard of customer service, reinforcing the company’s unwavering commitment to delivering premium insurance solutions and unparalleled customer experiences.
This strategic initiative exemplifies SBI General Insurance’s dedication to adapting to the evolving needs of the community and further strengthening its foothold in Udaipur. The branch is relocated at 222/21, 4th floor, Raj Tower, Udaipur 313001. The newly located branch office will be a new touchpoint for the residents of the region to access SBI General’s comprehensive insurance solutions.
Mr. Kishore Kumar Poludasu, MD & CEO, SBI General Insurance Company Ltd. inaugurated the branch office in the presence of Mr. Bhupendra Joshi, Deputy General Manager – Udaipur AO, State Bank of India, Mr. Amit Singhal, Regional Head – North 2, SBI General Insurance Company Ltd. and other dignitaries from State Bank of India and SBI General Insurance Company Ltd.
This relocation marks a significant stride for SBI General Insurance, emphasizing its forward-thinking stance on insurance solutions. The relocated Udaipur branch is thoughtfully designed to cultivate a more convenient and accessible environment for both customers and partners. SBI General Insurance has consistently endeavored to add value for its customers by offering insurance products tailored to meet their diverse needs.
Mr. Kishore Kumar Poludasu, MD & CEO, of SBI General Insurance Company Ltd. said, “At SBI General Insurance, our commitment is to provide comprehensive insurance solutions and exceptional customer experiences to the residents and businesses of Udaipur. Our objective is to make general insurance available in every corner of the country at an affordable cost. The relocation of this branch office marks an important milestone in the company’s journey and represents a significant step towards achieving its vision of becoming the most trusted and preferred insurance provider in the region. We believe that our efforts will strengthen our relationships with our customers and contribute to IRDAI’s vision of ‘Insurance for all by 2047’.”
13, Feb 2024
Prime Video’s Grand Gesture of Appreciation: Watch Indian Police Force’s First Episode for Free
Following the success of the Amazon Original series Indian Police Force, Prime Video delighted fans by providing special access to the first episode of the riveting series for free on the service. The overwhelming response to the show’s adrenaline-pumping moments and impressive visuals is a testament to its widespread appeal. Offering free viewing is a way of thanking the fans who played a role in making it a massive success. The high octane series has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch. The series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week. Rohit Shetty’s digital directorial debut has been nothing short of a mass entertainer with intense action sequences and power-packed performances, featuring talented actors Sidharth Malhotra, Shilpa Shetty, and Vivek Oberoi.
Directed by Rohit Shetty and Sushwanth Prakash, Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.
13, Feb 2024
Meet Nandini: Sony Entertainment Television’s Strong Protagonist Who Challenges Dowry Norms, Raises Her Voice for Change
Mumbai, 13th February 2024
Bringing viewers content with a purpose, Sony Entertainment Television’s latest offering, “Kuch Reet Jagat Ki Aisi Hai” is a compelling drama that sees the homely, vivacious, and responsible Nandini, challenge the conventional Dahej Pratha that exists in our country. Shrouded in tradition, “dowry” is the price a woman pays with her dignity and Nandini’s stark demand – “mujhe mera dahej waapas chahiye”, paves the way for a story that matters. At the heart of “Kuch Reet Jagat Ki Aisi Hai” is Meera Deosthale’s portrayal of Nandini and her character serves as a beacon of strength, challenging age-old beliefs that demean the self-respect of women.
Set in the milieu of Gujarat, the show puts the spotlight on Nandini, who has been raised by her maternal uncle and aunt, played by Jagat Rawat and Sejal Jha. Deeply rooted in tradition, Nandini respects her elders, she’s well-read, and is progressive in her thoughts. Her Mama has taught her to question what she doesn’t understand, and Nandini does so fearlessly. Actor Zaan Khan essays the role of Nandini’s husband, Naren Ratanshi, while actors Dharmesh Vyas and Khushi Rajpoot play the roles of her in-laws, Hemraj Ratanshi and Chanchal Ratanshi. Despite the backdrop of a seemingly content married life, the show chronicles her courageous journey as she takes a stand against her in-laws and the custom of dowry, unveiling a poignant tale of resilience and empowerment.
“Kuch Reet Jagat Ki Aisi Hai” launches on 19th February and will air every
13, Feb 2024
Childhood Epilepsy: A Comprehensive Guide For Parents On Diagnosing And Treating Different Types
Mumbai – Childhood epilepsy can be a daunting and overwhelming diagnosis for parents, as it comes with a range of complexities and uncertainties. Understanding the different types of childhood epilepsy is crucial in providing the best possible care for your child. From absence seizures to focal onset seizures, each type presents unique challenges and requires tailored treatment approaches. Parents need to work closely with the experts to accurately diagnose the specific type of epilepsy their child is experiencing, as this will guide the most effective treatment plan.
Childhood epilepsy is a neurological disorder characterized by recurrent seizures. It can have a significant impact on a child’s development, cognitive function, and overall quality of life.
“While many children with epilepsy outgrow the condition as they age, some continue to experience seizures into adulthood. One of the most challenging aspects of childhood epilepsy is the unpredictability of seizures, which can disrupt daily activities and lead to social stigmatization. The management of childhood epilepsy often involves a complex regimen of medications and lifestyle modifications which can be burdensome for both the child and their family,” Said Dr Priyanka Tater, Neurologist, Zynova Shalby Hospital.
“When child has a seizure, parents can become overwhelmed. Two major reasons for this are difficulty in understanding seizures and concern about the child’s future. Normally, one part of our brain communicates with another using tiny electrical currents. Sometimes, there is a sudden storm during which these electrical currents become disorganized. This event is a Seizure. A seizure may produce varied symptoms. This depends on the part of the brain affected. Based on the symptoms, seizures have many different names. During an Absence seizure, the child stares off into blank space and becomes unresponsive. Sometimes the eyes may flicker during this episode. In Myoclonus, there are sudden jerks, usually of the upper part of the body. If the child is holding a toothbrush or a toy, it may fall from the child’s hand. Focal seizure means the electrical storm happens in a small part of the brain. In this case, the child has sensations or movements only in one body part. For example, only the right hand may twist or shake. Generalized convulsion is when an electrical storm takes over the entire brain. The whole body starts to shake violently. This kind of seizure is also known as a generalized tonic-clonic (GTC) seizure. Atonic Seizures are seen when there is a sudden loss of body power. This can cause a sudden fall called a “Drop Attack”. To categorize the seizures, doctoars may need MRI, EEG, and sometimes video-EEG monitoring. An MRI is a picture of the brain. An EEG measures electrical activity in the brain. If the EEG is done for 1 day or more with video-recording, it is called “Video-EEG monitoring,” Said Dr Siddharth Kharkar, Neurologist, at Lilavati Hospital.
“Upon receiving a diagnosis, the treatment plan for each child is customized to address their specific requirements. The management of seizures often involves the prescription of antiepileptic drugs. Determining the appropriate medication and dosage may require careful oversight by experts. In instances where medications are not effective, some children may undergo surgical interventions,” highlighted Dr Priyanka.
“There are more than 30 medications to treat seizures. Without knowing the seizure type, one cannot choose the right medication.80% of children become completely seizure-free with properly chosen medications. But, about 20% of children don’t stop having seizures, even with many medications. There are many life-changing options for such children as well. Just like medications, not all these treatments are effective for all children. The doctor has to choose the right treatment very carefully. Steroids may reduce EEG abnormalities, improve thinking, and stop seizures. Removal Epilepsy surgery means if the electrical storm comes from a small brain part, we remove that small part. Vagus Nerve Stimulation (VNS) is a small device, about the size of a matchbox. It is kept below the skin of the chest. It calms down abnormal brain activity. Precise diagnosis is essential in children to stop seizures,” said Dr Kharkar.
13, Feb 2024
Vivaan Shah, Veer Rajwant Singh , Sangeeta Dutta discuss Books to OTT, Cinema and Social Media on the Final Day of the 15th AKLF
Kolkata, February 13, 2024: In the final session of Day 3 at the 15th Apeejay Kolkata Literary Festival, actors Vivaan Shah and Veer Rajwant Singh and writer Sangeeta Dutta discussed the art of adaptation, with a specific focus on how books can be translated across movies, social media, and the OTT. Speaking to moderator Ushoshi Sengupta, all three experts in their respective fields discussed how books have found a place across ages through different forms of dissemination. The session was titled, ‘When Words Take Wing.’
The speakers acknowledged how we live in an era where content is king and how the present day is the best time to create new stories, whether through adaptation or original storytelling. Speaking on their experience of working in or with adaptations, Vivaan Shah said, “The most interesting aspect of working in adaptations is getting to translate my imagination and acting it out in real life.” On the other hand, Sangeeta Dutta said, “There are no hard and fast rules about adaptations. No matter how far apart they are in time, there’s always some space left for the scriptwriter’s vision.”
Continuing with the discussion on contemporizing older works through adaptations, Veer Rajwant Singh brought forth the example of Vishal Bharadwaj. He said, ‘’There can never be a better adaptation than that of Maqbool or Omkara as done by Vishal Bharadwaj Sir.” All panellists and moderators present agreed upon this comment. The central argument was how each adaptation brings a new flavour, a new sense of refreshment to an original story. Sangeeta Datta added, “In my opinion, The two best adaptations have been The Color Purple and The Talented Mr. Ripley.”
Agreeing to the concept of each adaptation bringing something new, Veer Rajwant Singh agreed that even while adapting for social media or OTT content, the director and the scriptwriter have the right to bring forth their visualizations. Speaking on social media and its impact on content creation, everyone agreed that while we seldom have control over what we consume, it is simultaneously a great place to put out new versions of better stories. Sangeeta Dutta said, “I would love to write a novel based on The Three of Us, an exceptional story on OTT.” When asked whether it was challenging to churn out content for social media, Veer Rajwant Singh added, “It’s a choice you have to make.” On adaptations, he further said, “Whatever is written is universal. Whatever is read is personal.” Meaning there’s always more space left for personal interpretations to continue.
13, Feb 2024
OYO launches joint operation with administration to curb immoral activities in Meerut hotels
Meerut, February 13, 2024. Meerut administration has initiated a special drive in its fight against immoral activities including human trafficking in hotels in Meerut in partnership with OYO. As part of the initiative, strict action against those using OYO’s brand illegally will be one of the top priorities for law enforcement agencies.
The company, committed to ensuring safe and secure stays for its guests, organised a seminar in partnership with the Meerut administration to raise awareness, educate stakeholders, and promote a collaborative approach in the fight against immoral activities in hotels in Meerut. More than 40 OYO hotel operators in the city participated in the seminar. The initiative reiterates OYO’s zero tolerance policy against any kind of immoral activity in its partner hotels.
Ankit Kumar, Deputy Collector, Meerut addressed the seminar as the chief guest and said “Promoting safe and secure hospitality is a priority for the administration. We encourage all stakeholders to have a robust grievance redressal mechanism to solve issues as a priority. A well-trained hotel staff, fully functional CCTV cameras and a dedicated security team is also critical to ensure that guests feel safe and secure during their stay.”
He also shared his views on the role of hospitality industry as partners and neighborhood watch to help police in promoting safety protocols in hotels. It includes regular monitoring and storage of CCTV camera footage in hotels and its surroundings, supervising day to day activities such as maintaining a proper record of all the people staying in the hotels and maintaining a list of top officials and nearby police station in case if there is any help required.
Pawas Sharma, Vice President and North Region Head, OYO, said “OYO has more than 50 hotels in Meerut and surrounding areas and the numbers are constantly growing with the growth of tourism. As part of our ongoing efforts, OYO encourages collaboration with local authorities, community stakeholders, and industry partners to further strengthen safety protocols and promote responsible tourism practices in Meerut. Together, we can create a safe and welcoming environment that instills confidence and trust among travelers.
OYO has a robust safety and security system to ensure that hotels listed on its platform must comply with the safety-related laws and guidelines issued by the local law enforcement agencies. It also provides regular safety and security-related training to its hotel partners and their employees to watch out for red flags such as guest behavior and unusual check-in patterns and take preventive actions.
This initiative is a part of OYO’s national program on promoting safe hospitality in India. OYO has already launched this program in key cities in India that include Gautam Buddha Nagar (NOIDA), Chandigarh and Lucknow.
13, Feb 2024
Exquisite Salon Offerings to celebrate February at Radisson Blu MBD Hotel Noida
This Valentine’s season, Radisson Blu MBD Hotel Noida takes immense pleasure in introducing a meticulously crafted salon package, namely the ‘Valentine’s Bliss’. This exquisite package is not just a gift; it’s an expression of love, offering a blissful day of relaxation and beauty. Delve into the ultimate pampering experience, featuring a personalized haircut with expert styling and a rejuvenating scalp nourishment session through a choice of a soothing head massage or luxurious hair spa treatment. Additionally, the guests can enjoy an anti-aging facial tailored to enhance the natural radiance and conclude the experience with a lavish pedicure & manicure session.
Enjoy the allure of Vinotherapy, a novel spa offering introduced by Radisson Blu MBD Hotel Noida, to elevate the guests’ spa experience. Drawing inspiration from Vinotherapy, conceived by Mathilde and Bertrand Thomas in 1995, this luxurious treatment incorporates skincare products derived from grapes. The guests can experience the rejuvenating power of antioxidants and exfoliating properties found in grapes. With its roots in the romantic association, Vinotherapy emerges as a unique and enhanced spa experience, making it the perfect gift for your loved ones this Valentine’s season.
With utmost excitement, Mr. Vinayak Rao Karri, Spa Manager, joyfully unveils these exclusive offerings for February, exclaiming, “February, the month of love’s jubilation, inspires us to present ‘Valentine’s Bliss’ for all, alongside our bespoke spa indulgence, ‘Vinotherapy,’ exclusively curated for our esteemed internal guests. These remarkable experiences pledge moments of sheer delight and revitalization, crafting enduring memories of love and serenity. Each meticulously crafted experience offers our guests a flawless fusion of lavish pampering and romantic euphoria.”
13, Feb 2024
Meghalaya Cancer Conclave 2024: Uniting Forces to Enhance Cancer Care
Mumbai, February 13, 2024: The Government of Meghalaya proudly convened the Meghalaya Cancer Conclave 2024. Spearheaded by Dr. Mazel Ampareen Lyngdoh, Hon’ble Minister of Health and Family Welfare, the two-day event commenced on February 12. Themed “Close the Care Gap,” the conclave aims to address critical issues surrounding cancer care and treatment within the region.
The Conclave has convened key stakeholders, including oncologists, cancer researchers, scholars, NGOs, industry leaders, top bureaucrats, and media representatives. Through diverse perspectives and expertise, participants engaged in meaningful discussions and collaborative efforts aimed at enhancing cancer care strategies in Meghalaya.
The conclave saw the participation of distinguished dignitaries, including Dr. Mazel Ampareen Lyngdoh, Hon’ble Minister of Health & Family Welfare, Shri. Sampath Kumar IAS, Principal Secretary, Department of Health & Family Welfare, Govt. of Meghalaya, Chairman – State Cancer Society of Meghalaya; Shri. Ram Kumar IAS, Secretary, Dept. of Health & Family Welfare, among others.
A highlight of the event is the spotlight on the Meghalaya Cancer Care initiative, also known as ‘Meg Can Care,’ launched on May 31, 2023. This initiative aims to tackle five specific cancers: Breast Cancer, Cervical Cancer, Esophageal Cancer, Lung Cancer, and Oral Cancer. To date, 46,713 beneficiaries have been screened, with 20,891 identified as at-risk beneficiaries. Additionally, the State Cancer Society has screened 1,392 beneficiaries, identifying 89 confirmed cases and 71 suspected cases within the state. This groundbreaking project underscores the government’s commitment to promoting early detection and screening measures to ensure the well-being of the people of Meghalaya.
Speaking at the conclave, Smt. Mazel Ampareen Lyngdoh, Hon’ble Health Minister, emphasized the need for unity among stakeholders to effectively address the challenge of cancer. She stressed the importance of action over mere discussions, advocating for the extension of the Meghalaya Health Insurance Scheme (MHIS) to provide financial assistance to affected families.
Hon’ble Minister said, “I appeal to all stakeholders that unless we unite, this challenge will persistently confront us. We must stop discussions; we have to act. The Meghalaya Health Insurance Scheme (MHIS) must extend its reach to every affected family and individual grappling with cancer. Ensuring adequate funding is essential to provide financial assistance for cancer patients. We must streamline procedures and eliminate unnecessary formalities for all cancer patients. Prevention is paramount, and early detection is key to combating this dreadful disease. Every citizen of the state should be relieved of the burden of cancer care, and patients must feel secure during their treatment.”
Shri Sampath Kumar IAS, Principal Secretary, Department of Health & Family Welfare, lauded the Meghalaya Health Insurance Scheme’s contribution to universal health coverage. He added, “Meghalaya Health Insurance Scheme is one of the first, you know, insurance schemes, which aims to provide universal health coverage, UHC. I am telling you, not even big countries, like developed countries have not done universal health coverage, UHC. But Meghalaya aimed to do it. The beauty is that we aimed to do it. Statistically speaking, through the MHIS premium, State Government paid about 165 crores to the insurance company. And the claims are 200 crores. And almost close to 2 lakh households have taken MHIS. And the government spent about, you know, almost like close to 200 crores. So, that means each family would have taken almost Rs 10,000 as benefit from the insurance program, etc. Maternal deaths have come down by 50 percent in the last 3 years; it is the sharpest decline in any part of the world.”
Secretary of Health & FW, Ram Kumar S, IAS, outlined the comprehensive anti-tobacco program implemented by the government and emphasized the importance of grassroots-level engagement in promoting tobacco cessation and early detection initiatives.
A cancer survivor, Smti Yasmine Lyngdoh, who was diagnosed with cancer during her childhood, reflected on the need of taking the campaign to the rural areas. She said with hope, “I hope everybody will get proper treatment, because we all deserve it.”
A Young survivor during Covid was diagnosed with medulo blastoma, a tumor in the brain with the involvement of the spinal cord. His mother stated, “For parents like us, who had lost hope, to even see a future with our son, we are very happy now that our son is undergoing treatment. We were able to surpass the hardships, and we are very thankful to the doctors and nurses and the staff.
We should not be afraid from getting ourselves screened and undertaking the necessary treatments.”
Another cancer survivor, Smti Warimeki Lyngwa, shared her story and reflected on the importance of awareness on removing taboo on cancer. She said, “I think having this conclave will help people discuss about the issues that a lot of cancer patients are facing at grassroots level. I hope that this conclave will be very constructive.”
The Meghalaya Cancer Conclave 2024 served as a pivotal platform for exchanging ideas, sharing knowledge, and fostering partnerships aimed at improving cancer care accessibility and outcomes for communities across Meghalaya.
13, Feb 2024
Empowering Women: Menstrual Hygiene Awareness
By S.R.Karthika,Tutor, Saveetha College of Physiotherapy
Introduction:
Menstrual hygiene is a crucial aspect of women’s health, yet it remains a topic often shrouded in silence and stigma, particularly in India. Lack of awareness and misconceptions surrounding menstruation can have profound effects on young women’s physical and emotional well-being. This write-up aims to shedlight on the importance of menstrual hygiene awareness among young women in India.
Challenges Faced by Young Women:
Lack of Education:
Many young women in India grow up without proper education on menstruation. This lack of awareness can lead to confusion, fear, and unhygienic practices during their menstrual cycles.
Social Stigma:
Societal taboos and cultural norms contribute to the silence surrounding menstruation. Girls may feel ashamed or embarrassed to discuss their menstrual health openly, leading to a perpetuation of misinformation.
Limited Access to Resources:
In rural areas, access to sanitary products and proper sanitation facilities may be limited. This poses a significant challenge to maintaining good menstrual hygiene practices.
Importance of Menstrual Hygiene Awareness:
Health and Well-being:
Proper menstrual hygiene is essential for preventing infections and maintaining overall reproductive health. Awareness campaigns can educate young women about the importance of using clean and safe menstrual products and adopting hygienic practices.
Empowerment:
Menstrual hygiene awareness empowers young women by dismantling taboos and fostering a sense of confidence and self-esteem. When girls are informed, they can make informed choices about their health without fear or shame.
Education and Productivity:
Lack of access to menstrual hygiene products and facilities can lead to absenteeism among schoolgirls. By promoting awareness and ensuring access to necessary resources, we can contribute to increased school attendance and better academic performance.
Strategies for Menstrual Hygiene Awareness:
Education Programs:
Implement comprehensive menstrual hygiene education programs in schools and communities to ensure that young girls have accurate information about menstruation and its management.
Community Engagement:
Involve community leaders, parents, and local influencers in promoting open discussions about menstrual health. Breaking the silence at the community level helps in creating a supportive environment.
Distribution of Menstrual Products:
Ensure access to affordable and sustainable menstrual products, especially in underserved areas. This can be achieved through government initiatives, NGOs, and public-private partnerships.
Digital Awareness Campaigns:
Utilize digital platforms to disseminate information about menstrual hygiene, reaching a wide audience and breaking down geographical barriers.
Conclusion:
Menstrual hygiene awareness is a crucial step towards promoting the health, dignity, and empowerment of young women in India. By addressing the challenges and implementing effective strategies, we can contribute to a society where menstruation is not a source of shame but an integral part of a woman’s life, celebrated with dignity and respect.
