13, Feb 2024
Tata Motors and Bandhan Bank sign MoU

Bengaluru, 12th February 2024: Tata Motors, India’s largest commercial vehicle manufacturer, has signed a Memorandum of Understanding (MoU) with Bandhan Bank, one of India’s fastest-growing private sector banks, to offer convenient financing solutions to its commercial vehicle customers. Under this collaboration, Bandhan Bank will offer financing across the entire commercial vehicle portfolio and customers will benefit from the bank’s wide network and specially curated easy repayment plans.

tata motors

Commenting on this partnership, Mr. Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors, said, “We are delighted to announce our partnership with Bandhan Bank through this MoU, which represents a major milestone in our commitment to providing seamless financing solutions to our customers. This partnership reflects our commitment to providing accessible and efficient financial solutions, empowering our customers to achieve their business goals with ease. Together, we look forward to driving greater convenience and support for our valued commercial vehicle customers.”

Speaking on this announcement, Mr. Santosh Nair, Head, of Consumer Lending & Mortgages, Bandhan Bank, said, “Bandhan Bank is pleased to partner with Tata Motors to offer seamless vehicle financing solutions. This association reflects our dedication to serving the diverse financial needs of commercial vehicle customers. We are confident that this collaboration will enable us to extend our reach and provide tailored financing options to support the growth of businesses in the commercial vehicle segment.”

Tata Motors offers an extensive range of sub-1-tonne to 55-tonne cargo vehicles and 10-seater to 51-seater mass mobility solutions, ranging in small commercial vehicles and pickups, trucks, and bus segments to address the evolving needs of logistics and mass mobility segments. The company ensures unparalleled quality and service commitment through its extensive network of 2500+ touchpoints, manned by trained specialists and backed by easy access to Tata Genuine Parts.

13, Feb 2024
This Valentine’s Day send love through Amazon.in; choose from 1200 bouquet options

Bangalore, 13th February 2024: With Valentine’s Day around the corner, surprise your loved ones with fresh premium quality flower bouquets with Amazon’s new and reliable service across more than 3000 pin codes in 20 cities. Customers will get options to choose from a wide selection of 1200 bouquets featuring over 30 varieties of flowers, ensuring that every customer finds the perfect arrangement to suit every occasion. To ensure that the customers can make the most of this season of love, Amazon.in is providing same day delivery option with up to 60% off, no cost EMI on select cards for orders above INR 3000 along with up to 10% instant discount on select debit and credit cards.

Starting from just INR 379, each bouquet is meticulously crafted by expert florists, showcasing elegant designs that add a touch of sophistication. In addition to bouquets, the customers can uncover the ideal floral gesture to express their affection with finest, hand-selected long-stemmed roses available in a variety of colors.

K.N Srikanth, Director, Home, Kitchen and Outdoors, Amazon India, reaffirmed the company’s commitment to delivering exceptional customer experiences and said, “We are thrilled to introduce fresh flower bouquets on Amazon.in, offering customers a convenient and reliable destination with more gifting options to choose from. This service will be available across 3000 pin codes and will cater to the diverse needs and preferences of customers in these locations. We have expert florists who will provide a wide array of exquisite designs and floral arrangements ensuring the best quality to create that perfect moment”.

13, Feb 2024
CK Birla Hospital collaborates with Saqsham Orthopedics to install the Premium Tower

New Delhi, 13 February 2024: CK Birla Hospital, a multispecialty hospital in Gurgaon, enabled by Saqsham Orthopedics, has installed the ArthroVIMS imaging system for their surgeons in the arthroscopy and sports medicine department. The Premium Tower 7K by VIMS will be the most tech-advanced visualization system used in minimally invasive arthroscopic surgeries. The adoption of such novel technologies aligns with the greater need to provide ethical, compassionate, and patient-centric healthcare, in the country.

VIMS Installation in CK Birla Hospital

Speaking on the installation of ArthroVIMS, Dr. Reetadyuti Mukhopadhyay, Chief Arthroscopy, Sports Injury and Shoulder Surgeon, CK Birla Hospital, Gurgaon, said, “With the evolution of diagnostics and precision medtech today, arthroscopic and minimally invasive surgeries involve intricate, delicate methods and warrant a need for safe and advanced medical instruments that can ensure a seamless surgery and improved patient experience. The intervention of high-quality precision med devices improves the access, visualisation and the resulting accuracy of surgery on the target location.”

The simple ergonomic design renders the ease of video imaging to surgeons during an optimized surgery through a clear 7K UHD resolution of 3780 Pixels. Packed with advanced features, ArthroVIMS offers an image quality that is 4 times higher than the gold standard resolution. It comes along with a directional system with a rotation angle of 170° to – 170° for 30° wide cameras used during surgeries. This will support enhanced healthcare delivery and patient outcomes in arthroscopy.

With this new device, the organisations are ready to usher in a new age of surgical excellence and patient-centered care in arthroscopy and sports medicine. The installation is an important step towards achieving the hospital’s goal of improving healthcare access through precision medical technologies and innovative minimally invasive procedures. It will also include comprehensive technology training and support for the surgeons on the Premium Tower 7K.

13, Feb 2024
Lexicon Institute of Media and Animation and Frameboxx 2.0 Present a 3-Day Free Certification Workshop on Adobe Premiere Pro on Adobe Premiere Pro

Pune, February 12, 2024: Lexicon IMA, in collaboration with Frameboxx 2.0, is excited to announce a 3-day Free Certification Workshop on Adobe Premiere Pro, following the success of the 5-day Adobe Photoshop workshop held in December. This workshop aligns with the mission of Skill India, emphasizing the development of essential skills for the workforce.

lexicon

The 3-day workshop is set to be a comprehensive exploration of Adobe Premiere Pro, a pivotal tool in the field of media and animation. The workshop will be spearheaded by Mr. Ajay Popalghat, a distinguished VFX Expert. Participants can anticipate a deep dive into the software’s functionalities, and creative storytelling techniques, and engage in informative Q&A sessions that promise to enhance their proficiency.

The workshop by Lexicon IMA is a strategic move to bridge the gap between industry demands and the skillsets of the professionals. This proactive approach towards skill development aims to boost India’s self-reliance and contribute to the overall improvement of employment rates.

Ms. Dipta Joshi, Principal, Lexicon IMA, said, “Our commitment to creating the next generation of thought leaders is reflected in our workshops. These initiatives enhance technical skills and foster innovation and entrepreneurship among individuals, empowering
them to thrive in the landscape of media and animation.”

Lexicon IMA will consistently organize similar workshops, establishing a continuous learning ecosystem for individuals aiming to stay ahead in the competitive field.

13, Feb 2024
Samosa Singh launches its first Ad film with Sunil Grover

National, 13th February 2024: Samosa Singh, a pioneer of the Indian Snacking Industry, is excited to announce the launch of its first advertisement film, which stars the incredibly brilliant Indian actor and comedian Sunil Grover. The film captures the spirit of delectable samosas via a light-hearted, and funny narrative.

Samosa Singh X Sunil Grover (1)

The one-minute commercial highlights Sunil Grover’s great comic timing and pleasant attitude, which aligns with the commitment of Samosa Singh to produce high-quality delicious samosas. The film showcases the thrill and excitement that is accompanied by the nostalgia of childhood.

“This association is more than simply a marketing campaign; it’s a celebration of Samosa Singh’s joy, flavor, and originality in every bite. We feel that this collaboration would not only make the audience laugh but also leave a lasting taste and impression, underlining Samosa Singh’s dedication to offer delight with crispy, savory samosa” added Shikar Singh, Founder, Samosa Singh.

Nidhi Singh, Co-founder, Samosa Singh, said “We are excited to release our first ad film, and having the versatile Sunil Grover on board makes it more special. His wit and charisma perfectly complement the ethos of our brand, and we feel this partnership will appeal to our target audience.”

With every passing year, Samosa Singh has always been at the forefront of creating unique and delicious samosa experiences, and their recent collaboration with Sunil Grover demonstrates their dedication to providing not only amazing cuisine but also an enjoyable adventure for their potential and existing customers.

13, Feb 2024
Ericsson Research and Indian Statistical Institute join hands for collaborative research in safe and reliable cyber-physical systems

Ericsson (NASDAQ: ERIC) today announced that it has signed an MoU with ISI for three years whereby Ericsson Research plans to support and collaborate with ISI in multiple research activities to be carried out under the Cyber-Physical Systems (C-CPS) umbrella. A collaborative research Centre for Cyber-Physical Systems (C-CPS) between Ericsson Research and the Indian Statistical Institute (ISI) has been set up in the first week of February 2024.

C-CPS is a virtual interdisciplinary research center set up to foster both fundamental and applied research in Sustainable and Trustworthy Cyber-Physical Systems (CPS) with immediate impact in deploying AI and CPS in the Indian ecosystem.

Speaking at the event for the Signing Ceremony, Chief Guest, Prof. Sanghamitra Bandyopadhyay, Director ISI Kolkata, said, “Research on safe and reliable CPS is expected to produce the necessary technologies for the next-generation autonomy. ISI has a congenial ecosystem for collaborative translational research that has always focussed on the needs of future technologies. The institute wholeheartedly welcomes the collaborative ISI-Ericsson research center and is happy to partner with Ericsson in this journey towards CPS realization in the age of AI and 6G.”

Elaborating on the partnership between the Indian Statistical Institute and Ericsson, Dr Magnus Frodigh, Head of Ericsson Research, states, “This collaboration strengthens our R&D commitments in India and is pivotal to Compute and AI research. We are excited to partner with ISI and look forward to collaborative research in fundamental areas as well as translational research for our Future Network Platforms”. Dr Frodigh also presented Ericsson’s vision on 6G which aims to blend the physical and digital worlds enabling us to improve the quality of life by incorporating widespread Sensor-based communications between humans and machines through digital twins.

Nitin Bansal, Managing Director of Ericsson India states, “Ericsson has a strong focus on R&D and we believe our research partnerships in AI and 6G with academic institutions will enable us to build a strong foundation for the country’s 6G program. We are the leaders in 5G and our research initiatives are geared to provide affordable network platforms for ubiquitous connectivity all across the country”.

Speaking about the program, Prof. Diganta Mukherjee, Chairperson of the Cell for Cooperation with Academia, Industry and Research Labs (C-CAIR), ISI remarked, “Industry academia partnership is the future of R&D. We are very happy to partner with the technology giant Ericsson in research collaborations. We hope that this MoU will lead to further opportunities for working together in the Data Science and Machine Learning domain applied to 6G telecommunication as well as classical and quantum secure communication.”

A series of talks and deliberations was organized to celebrate the occasion, where leaders from Ericsson Research and ISI participated to discuss the developments and advancements of current research plans and further collaborative research prospects between ISI and Ericsson. Some of the topics of discussion included next-generation and energy-efficient AI for CPS-ready deployment at the network edge, fundamental challenges in 5G and beyond network research, quantum machine learning, and secure communication.

12, Feb 2024
India’s 26 years old youth’s Adventurous Atal Yatra to Celebrate Silver Jubilee of the Golden Quadrilateral begins

Bhuvaneshwar, February 12, 2024: A 26-year-old YouTuber and an automotive journalist, Nishmanya Bahadur commenced on Monday ‘Atal Yatra’, an arduous solo-driving expedition along 6000 km of the Golden Quadrilateral of India that he will complete in just 15 days.

India’s 26 years old youth’s Adventurous Atal Yatra to Celebrate Silver Jubilee of the Golden Quadrilateral begins. Seen in the pic is Nishmanya Bahadur_the solo diriver

“Atal Yatra celebrates 25 years of the Golden Quadrilateral and pays tribute to the vision of Atal Behari Vajpayee, one of India’s most respected Prime Ministers,” said Nishmanya Bahadur at the launch in Mumbai. “I want to produce a series of videos on my YouTube channel “NBD” to showcase the international quality of road infrastructure created in India in recent years,” he said.

The Yatra kicked off from Mumbai’s iconic Nariman Point on Monday and will travel through Delhi, Kolkata and Chennai and ends on 26th February 2024 in Mumbai. It’s a 13-day drive through 13 states, with 2-day halts in Kolkata and Chennai averaging 500 km a day.

The highway-odyssey will pass through Ahmedabad (Gujarat) on 12th February; Ajmer (13th February), New Delhi (14th Feb); Kanpur via Yamuna expressway (15th Feb); Bodha Gaya (16th Feb); Kolkata(17thFeb); Bhubaneshwar (19th Feb); Vizag (20th Feb); Guntur (21st Feb); Chennai (22nd Feb); Bangalore (24th Feb); Belgavi (25th Feb) and end at Mumbai on 26th Feb.

Atal Yatra is supported by BPCL, HPCL and Tata Motors.

A road network like the Golden Quadrilateral is critical to a country’s economic development. It is the backbone of a country’s economic activities and is essential for unlocking a country’s full economic potential and ensuring equitable development across regions.

India’s 26 years old youth’s Adventurous Atal Yatra to Celebrate Silver Jubilee of the Golden Quadrilateral begins PIC 02

Golden Quadrilateral is a network of highways connecting India’s four top metropolitan cities, namely Delhi, Mumbai, Chennai and Kolkata launched in January 1999 by the then Prime Minister Shri Atal Behari Vajpayee. The year 2024 marks the Silver Jubilee Anniversary of the Golden Quadrilateral which is the world’s fifth-largest highway at 5,846 kilometres of length.

Nishmanya Bahadur is a young automobile journalist with a great passion for the sector with over 1000 articles under his name. His channel NBD is about 4 months old and has already acquired about 1500 subscribers and more than 50,000 views.

“Globally, automotive journalism and AVs are a huge segment of infotainment, but not as much in India. My vision is to be counted as one of the world-class YouTubers from India in the automotive sector,” says Nishmanya.

As to why he chose such an extensive and demanding drive on India’s highways as a challenge, Nishmanya quipped, “Automobiles certainly need good roads. Besides, making transport faster, more comfortable and more economical for passengers, drivers and movement of goods. Road infrastructure is the backbone of commerce and also of tourism. I want to tell the world that India has arrived on that stage,” he added.

12, Feb 2024
Kramer Unveils Advanced AVoIP Solutions KDS-17 and KDS-100 at ISE 2024

Bengaluru, February 12th, 2024: Kramer, the leading company in audio-visual experiences, proudly announces the expansion of its AVoIP portfolio at Integrated Systems Europe (ISE) 2024. This expansion features the introduction of two innovative products – KDS-17 and KDS-100 – designed to provide high-performing, scalable solutions for diverse AVoIP streaming needs.

Kramer’s Approach to AVoIP: Tailored, Secure, and High-Quality Streaming Solutions

Kramer is committed to offering a comprehensive range of AVoIP solutions, including advanced options for 1GE (1 Gigabit per second) networks. These solutions ensure a superb user experience, enterprise IT-grade security, and intuitive yet advanced management, allowing customers to select solutions that align with their specific needs for audio and video quality, bandwidth, latency, and more.

A Comprehensive Range of Solutions for Varied Needs

Kramer’s AVoIP solution portfolio includes a full array of decoders, auto-switcher encoders in various form factors, and a dedicated cloud-based device manager. These versatile solutions cater to enterprises, educational institutions, homeland security, military, and government applications, allowing for flexible deployment in any quantity.

Introducing the KDS-17: A Benchmark in High-Performance AVoIP Streaming

The KDS-17 offers ultra-high performance and scalability, utilizing JPEG2K-like compression for superior video and audio streaming over 1GE networks. Ideal for spaces requiring 4K60 4.4.4 video quality with minimal latency, it supports up to 1,000 video sources, making it suitable for command centers, meeting rooms, digital signage, and more.

The KDS-100: Versatility and Efficiency in AVoIP Streaming

The KDS-100 leverages the H.264/265 open standard for efficient bandwidth usage and interoperability. Its dual streaming capabilities make it perfect for environments requiring live recording. Suitable for operations rooms, university auditoriums, and command centers, the KDS-100 provides high-quality 4K60 4:2:

2 video streaming and supports up to 1,000 video sources, facilitating easy deployment and scalability for any network AV installation size.

Reflecting on the Launch

Dorit Bitter, Kramer’s EVP of Product and Technology, comments: “The expansion of our AVoIP portfolio with KDS-17 and KDS-100 represents a pivotal step in our ongoing commitment to innovation and excellence. These products exemplify our dedication to providing intuitive, scalable, and secure solutions. Our unique technological approach has successfully decoupled high latency from open standards, allowing customers to enjoy the benefits of the 264/265 codec without compromising on performance. With these additions, we are setting new standards in the AVoIP domain, ensuring our customers have access to the most advanced technology, easy to deploy and manage, regardless of the scale or complexity of their needs”.

12, Feb 2024
Paaduks Celebrates This Valentine’s Day With The New “Sole-Mate” Collection

New Delhi, February 12th, 2024: Paaduks, the renowned sustainable footwear brand, is thrilled to unveil its latest collection, “Sole-Mate,” for Valentine’s Day. The Sole-Mate collection is a curated unisex selection of stylish and eco-friendly footwear designed to celebrate the bond of love and companionship.

footwear

Crafted with utmost care and precision, each pair of footwear in the Sole-Mate collection embodies Paaduks’ commitment to quality, comfort, and sustainability, mirrored in every stride on the beautiful journey of love. The range is specially designed for twinning on Valentine’s day, each product being similarly designed for men and women.

Made from ethically sourced materials, including upcycled rubber soles and cruelty-free leather, these shoes are not only fashion-forward but also environmentally conscious.

To mark the occasion of Valentine’s Day, Paaduks is offering an exclusive discount of up to 25% off across platforms on the entire Sole-Mate collection. This limited-time offer presents the perfect opportunity for customers to express their love and appreciation with a thoughtful and sustainable gift.

The Sole-Mate collection features a variety of designs, from casual sandals to chic flats, all handcrafted by skilled artisans using upcycled materials such as tire rubber and discarded textiles. With every purchase, customers not only support sustainable practices but also contribute to the livelihoods of local communities.

Commenting on the launch, Amit Jain,Founder at Paaduks, expressed, “We are thrilled to introduce our ‘Sole-Mate’ collection, which reflects our commitment to sustainability and love for craftsmanship. Each pair is a testament to our dedication to providing fashionable yet eco-conscious footwear options. Valentine’s Day is just around the corner. With two souls intertwined, and two pairs of Paaduks aligned, it’s the perfect opportunity to celebrate together, and show your love for both your special someone and the planet.”

12, Feb 2024
Burlington English to develop Early Years Educational Kits

New Delhi, 12th February 2024: Burlington English, a leading global education provider, onboarded Dr. Swati Popat Vats, the President of the Early Childhood Association of India, as an advisor for the Burlington English Early Years Programme.

educational kids

 The recent National Curriculum Framework for Foundational Stage 2022 stresses play-based learning materials for children aged 3 to 8, an area Dr. Swati has extensively worked on throughout her career. Dr. Swati’s philosophy of ‘Kiducation’ binds the realms of education and entertainment. Aiming to manifest the same vision, Burlington English, with its 40-year-old legacy of language education amongst all age groups, is dedicated heart and soul to making education less daunting and delightful for the learners.

 The recent collaboration with Dr. Swati Popat Vats will pave the way for alleviating the effectiveness of the company’s Early Years Educational Kits. Mr. Amit Baveja, the Managing Director of Burlington English India & South Asia, said: “Burlington English’s vision has always been to keep up with the latest developments in the field of education and not only make it accessible to all but also enjoyable to learners of all ages. The collaboration with Dr Swati is a significant move. We believe bringing together like-minded experts with a deep passion for education will enable young learners with top-notch, high-quality products and services.”

 Dr. Swati Popat Vats, President ECA-APER, stated, “As President of the Early Childhood Association, I am honoured and proud to be the advisor for Burlington English for their Foundational Years Programme books. Burlington English is known for its quality and excellence in materials for students and teachers, and now they are creating quality teaching- learning tools for foundational years. Foundational years are the brain development years and require inquiry-based, play-based learning materials, be it for literacy, numeracy, cognitive skills, or socio-emotional development. The Burlington English Early Years Educational Kits will be in sync with the NCF 2022, thus supporting schools in ensuring that young children get the best start in holistic education. Proud of this association.”

 Ms. Leena Singh, Publishing Director, Burlington English said, “We’re thrilled to welcome Dr. Swati as our adviser. Her expertise will be invaluable in creating developmentally appropriate learning materials for students in the foundational stage and designing research-backed curriculum support materials for our teachers in line with the NCFFS, 2022. It’s an absolute honour and truly feels magical!”

Early childhood education demands sensitivity, understanding, and impact-based research, all of which Burlington English has striven to embody in its learning modules and products. The collaboration between the two pioneers in early education promises an innovative and impactful encounter, which we eagerly await!