20, Feb 2024
Motorola collaborates with Shantanu & Nikhil to launch the Motorola Peach Muse Collection
Hyderabad, 20th February 2024: Motorola, a global leader in smartphone design and innovation has partnered with renowned Indian fashion designers Shantanu & Nikhil for the launch of ‘Motorola Peach Muse’ collection that is inspired by motorola edge40 neo in PANTONE® Color of the Year 2024- Peach Fuzz. Motorola is the first and only smartphone brand to have a multi-year exclusive collaboration with PANTONE™, in line with its commitment to differentiate with design & colours while enriching people’s lives through meaningful innovation A velvety gentle peach hue, Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community, and collaboration. The new Color of the Year, Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and making technology more accessible for all.
Shantanu and Nikhil, known for their impeccable craftsmanship and visionary aesthetics, have lent their creative genius to curate five exclusive ensembles in the mesmerizing Peach Fuzz color palette, perfectly complementing the allure of the edge 40 neo. Additionally, India’s leading influencers like Abhinav Mehta and Juhi Godambe have enthusiastically embraced the Motorola Peach Muse collection, showcasing these exquisite ensembles in a captivating video that encapsulates the essence of Fashion meets Tech. The campaign conceptualized and executed by Barcode Entertainment has already captured the imagination of millions, garnering an impressive 2M likes and sparking 4.4K comments from engaged viewers. This unprecedented level of engagement underscores the resonance of the Motorola Edge 40 Neo and its embodiment of sophistication and contemporary flair.
Being the world’s lightest 5G phone with IP68 underwater protection, motorola edge 40 neo is a device that puts color at the center of design. The smartphone’s Peach Fuzz version inspired Shantanu and Nikhil to introduce the ‘Motorola Peach Muse’ collection. The exclusive collection acts as an innovative fusion between fashion and technology, capturing the essence of a smartphone’s design story.
Commenting on the partnership, Mr. Shivam Ranjan, Head of Marketing – Motorola Asia Pacific, said, “Collaborating with Shantanu and Nikhil for Motorola’s innovative campaign is a testament to our dedication to novelty and style. This partnership demonstrates our commitment to pushing the boundaries of style and originality, not just in our products but also in our marketing strategies. We are thrilled with the positive response from the audience for our ‘Motorola Peach Muse’ campaign, which has set a new benchmark in the landscape of mobile technology and fashion.”
Sharing their views, Shantanu and Nikhil, said, “In collaborating with Motorola, we embarked on a journey of innovation, weaving the essence of the Pantone Color of the Year in our design and color palette. The motorola edge smartphone Peach Fuzz Edition not only captures the vibrancy of this hue but also embraces the characteristics of peach fuzz – soft, subtle, yet invigorating. This unique blend of color with technology resonates with users on a personal and style level.”
“This collaboration epitomizes the seamless fusion of technology and fashion,” expressed Ajay Kulkarni, Director of Growth at Barcode Entertainment. “The overwhelming response to Motorola Muse highlights its innovative approach, marrying cutting-edge technology with contemporary elegance. Partnering with Shantanu and Nikhil has enabled us to create something truly extraordinary.” This Peach Fuzz edition of the motorola edge40 neo is a true head-turner, epitomizing sophistication, functionality, and unparalleled design. Offering users, a device that reinforces the importance of human connection.
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- By Rabindra
20, Feb 2024
Style Icon of the Year (SITY) 2023-24 – Platform for Authentic Beauty – Exuding Confidence & Charisma
Bengaluru, 20th Feb 2024: Style Icon of the Year (SITY) 2023-24’ presents a pool of talent that is sure to take the industry by surprise. Our talent this time exudes confidence & charisma, with heaps of signature ‘SITY’ spunk.
We are super pumped to see them transition from raw youthfulness to polished professionals. These amazing individuals evolved under the mentorship & rigorous training of Watermark Productions, and the grand finale conducted at the Bowring Institute was a testament to that.
35 finalists that were narrowed down from a pool of 4,000+ students across 25 colleges in Karnataka. They were fully charged with the right blend of original style, spunky walk & confidence personified. Our expert judges were very impressed, making it truly hard for them to crown the final two winners.
Our judges’ panel included actor Sharmiela Mandre, renowned Bharatnatyam dancer Rukmini Vijayakumar, fashion photographer Wasim Khan & fashion designer Sounak Sen Barat. Before arriving at the grand finale, Style icon finalists underwent an intensive two-month grooming program that trained them in ramp walking, etiquette, fitness, acting, dance, skincare, and mental wellness. The results were nothing short of phenomenal.
Winners of Style Icon Of The Year 2023 are Lakshita Thilagaraj & Rohan Rangnath.
The Style Icon of The Year competition by Watermark Productions was a star-studded event with several industry luminaries in attendance. Drawing a crowd of nearly 1500 people from all quarters, to watch the gala night.
“Fashion is what you make of it. The right attitude can make anything look fashionable, and that’s why our hunt has been to find luring personalities, as opposed to typical models.
Yes, fashion is ever-evolving and we have to stay attuned to current trends. But what remains constant is your unique personality. That’s literally half the battle won. Our focus has been on empowering individuals to embrace their unique style journeys. We take immense pride in witnessing the transformation of our students, from fresh, raw enthusiasts, to becoming polished professionals, ready to take on a multitude of industries. There’s nothing more satisfying than helping these energetic young students in shaping their flourishing careers”: Zulfikher Ahmed, Co-Founder, Watermark Productions
Quote “India, is soon to be the world’s 3rd largest economy, and the fashion landscape in our country is only expanding. We have insane talent but limited platforms for them to shine. All we do here at Watermark’s Style Icon is give them a nudge in the right direction. Considering the competition in the field, it’s important for aspirants to have the right skills. Here we are, giving them a crash course in everything they can imagine. You want to act, dance, ramp walk, polish yourself for a corporate job… or just understand your unique style… the Style Icon platform is a golden stage to unveil your true self. I needn’t say more. Honestly, the opportunities our previous contestants have got should give you an insight into the quality of our program. Style Icon opens doors to endless possibilities, the sky is the limit for aspiring fashion luminaries- Ria Jamal, Partner, Watermark Productions
Watermark is set to widen its horizons to be the largest talent-scouting platform in the country.
20, Feb 2024
11-year-old Srilankan Girl Undergoes Rare Deformity Correction using 3D Bone Model Technology at MGM Healthcare
Chennai 20th February 2024: MGM Healthcare, a renowned multi-specialty quaternary care hospital located in the heart of Chennai, proudly announces the successful spine deformity correction surgery performed on an 11-year-old from Sri Lanka. The child, Ms. Shreya (Name Changed), was diagnosed with Neurofibromatosis with L5 S1 Spondyloptosis and Right-sided severe neglected rigid thoracolumbar scoliosis.
The parents of Ms. Shreya had consulted with several doctors at different healthcare facilities in Sri Lanka, but didn’t receive positive outcomes due to high risk involved in surgery. Senior doctors from a private hospital in Sri Lanka recommended the family to seek consultation at MGM Healthcare in Chennai.
Under the guidance of Dr. Karunakaran. S, Director and Senior Consultant, Department of Spine Surgery, MGM Healthcare, and Dr. Vijayaraghavan, Senior Consultant, Department of Spine Surgery, MGM Healthcare, the child underwent a comprehensive evaluation. The doctors advised the family to opt for a deformity correction surgery. Failure of which there is definite risk of progression of deformity and chances of respiratory failure in future leading to risk of life.
Speaking about the procedure Dr. Karunakaran. S, Director and Senior Consultant, Department of Spine Surgery, MGM Healthcare, said “Due to duration of chronic neglection and severity of the deformity the anatomy of spine was completely distorted. Placing screws in such a deformed spine is really challenging hence we advocated 3D bone model technology where a plastic SD bone model will be made similar to patient’s deformed spine pre-operatively based on ct scan. Doctors can plan spine instrumentation before as well as during surgery with the help of 3D model. This creates an avenue to perform surgery more precisely as well as safely.”
The Importance of Early Detection in Pediatric Scoliosis
Scoliosis in children, if left untreated, can lead to severe complications, affecting not only physical health but also emotional well-being. Early detection is critical as it allows for timely intervention and a higher likelihood of successful recovery.
Dr. Vijayaraghavan, Senior Consultant, Department of Spine Surgery, MGM Healthcare, emphasized the significance of early detection, stating, “Ms. Shreya’s case highlights the importance of identifying scoliosis in children at an early stage. Early detection allows for more conservative, less morbid surgical treatment options and significantly improves the chances of a positive outcome.”
Postoperatively, Ms. Shreya exhibited significant clinical improvement. Her successful recovery led to her discharge with tailored advice for ongoing care and rehabilitation.
The successful intervention showcases MGM Healthcare’s commitment to pushing the boundaries of medical expertise and providing world-class care for complex cases.
20, Feb 2024
My projects are finally seeing the light of day: Ashmit Patel on back-to-back releases
Actor Ashmit Patel is ecstatic, and it’s not hard to see why. Following a brief self-imposed hiatus, two of Ashmit’s highly anticipated projects, the web series “State v/s Ahuja” and the OTT film “Scammy Boys,” have been released back-to-back. In both projects, Ashmit plays the lead role, driving the storyline with his impactful performance. His fans are thrilled to see him back in action, and he shares their excitement. The actor recently opened up about his feelings regarding the consecutive releases.
“Having back-to-back releases feels incredibly rewarding, signaling my return to the game. During my time away from showbiz, I remained quite active. While I hadn’t had a series release in a couple of years, I did have a film release a year ago, along with an episode of a show on Jio Cinema that aired a couple of months back. Additionally, I’ve had several music videos released during this period. So, in many ways, I haven’t been away from the scene. I’ve been continuously shooting for various projects over the last couple of years, and now, these projects are finally seeing the light of day, resulting in the back-to-back releases,” expressed Ashmit.
He added, “It feels like it’s been a while since my projects have been released, but with the fresh energy of the new year, 2024 feels different and promising. It seems like this year could be a significant one for me, with positive signs all around. I’m excited about what’s to come and am thrilled to finally share my work with the audience.”
In “State v/s Ahuja,” Ashmit Patel portrays the character of Ansh Ahuja, a Bollywood actor who is accused of rape. On the other hand, in “Scammy Boys,” he takes on the role of a police officer. “State v/s Ahuja” is available for streaming on Watch Exclusives, while “Scammy Boys,” directed by Shoib Nikash Shah, can be viewed on Zee5. Both projects have been well-received by viewers, who have showered them with love and adulation.
20, Feb 2024
Henkel and Covestro collaborate for sustainability of engineered wood adhesives
German chemical companies Henkel and Covestro join forces to foster sustainability for adhesives in load-bearing timber construction. Such elements, as Cross Laminated Timber (CLT) or Glued Laminated Timber (GLT), can be found in a variety of indoor and outdoor applications of buildings, from staircases to facades to structural elements. For that purpose, materials manufacturer Covestro provides Henkel with polyurethane-based raw materials linked to bio-based feedstocks attributed via the mass balance approach. Henkel in turn uses the supplied products for its high-performance adhesive solutions.
“Collaborations along the value chain with like-minded partners are key to enabling a circular and climate-neutral world. Materials play an important role for example in reducing the carbon footprint of buildings. With Henkel’s new wood adhesive based on Covestro’s ever more sustainable raw materials, we jointly contribute to the circular transformation of the construction industry”, says Dr. Thomas Roemer, Head of the Coatings and Adhesives Business Entity at Covestro.
Materials are key for the sustainability of various sectors
By enabling timber construction, load-bearing adhesives already contribute to the sustainability of building structures. Since timber is a natural material, its properties inherently underly bigger variations than most synthetically produced materials. It is for example prone to deformation, inhibiting aesthetics as well as functionality, usually limiting its use in load-bearing or other demanding applications. The solution: Utilizing technologies and processes to bond different layers of wood, like cross-lamination or glue-lamination with polyurethane adhesives. Therefore it is possible to create wood panels that maintain strength, form, and functionality over time. By increasing the use of alternative raw materials, the carbon footprint of such materials can further be improved.
“This is another step towards an ever more sustainable and circular future. Thanks to our work with Covestro, we are able to supply two of our best-selling polyurethane adhesives now being manufactured using alternative raw materials. In addition by using the mass balance approach, there is no change in product performance and all load-bearing certificates of the adhesives remain. With this, we provide our direct customers as well as architects and construction companies with a solution that contributes to their aim of reducing the impact of materials on the overall carbon footprint of buildings”, says Dr. Claudia Meckel, Head of Product Development Engineered Wood at Henkel.
Henkel and Covestro both treat sustainability and fostering a circular economy with high priority. For Covestro, broadening its raw material base with bio-based or recycled solutions is a key part of that endeavor. Since such alternatives are blended with conventional raw materials in the manufacturing process, segregation and allocation are challenging. To attribute the used alternative feedstock to a final product, the mass balance approach is therefore used. That is a chain of custody method allowing to mix of traditional and alternative raw materials during production, but separating and allocating them to products in bookkeeping. The soundness and compliance of this approach are certified externally by the internationally recognized ISCC PLUS scheme. For the wood adhesive, all involved sites and partners of Henkel and Covestro are certified according to this scheme.
20, Feb 2024
Prehabilitation – A tool to prevent postoperative complications in patients planned for surgeries
Dr. Swapna Karthikeyan, Tutor, Department of Cardiovascular & Pulmonary Physiotherapy, at Saveetha College of Physiotherapy, Saveetha Institute of Medical and Technical Science, Chennai.
Prehabilitation is a series of interventions carried out in a medical facility prior to a surgical operation. It focuses on the modifiable risk factors, allowing individuals to prepare for treatment by encouraging healthy behaviours and prescribing multimodal programs that include exercise, diet, and psychological therapies depending on their individual needs. In addition, prehabilitation involves assessing medications, encouraging decreased alcohol use, helping patients cease smoking, and optimizing treatment for long-term illnesses including diabetes and anaemia. Prehabilitation aims to increase a patient’s functional capacity before surgery, improve postoperative outcomes, prevent postoperative complications, and assist with the recovery and restoring state following the surgical procedure.
At Saveetha College of Physiotherapy, SIMATS, Chennai, our cardiopulmonary physiotherapy team creates an individualized prehabilitation program based on the patient’s physical, physiological, and psychological state through thorough assessment and management strategies to enhance the efficacy of various treatments, improve the quality of life and functional capacity post-operatively. We counsel the patients regarding the dos and don’ts post-operatively and increase their adherence to a post-operative rehabilitation program. The modern era allows us to use smart devices in planning strategies and monitoring them. This makes it easy and feasible for the patients to take part in the prehabilitation programs.
Prehabilitation helps patients increase their resistance to therapy and enhance their long-term health as it is a component of the rehabilitation continuum.
When deciding on a course of treatment, consider attending a reputable facility like SIMATS, which is renowned for its advanced amenities and can provide individualized treatment tailored to your individual needs.
19, Feb 2024
Aditya School of Business Management Appoints New Director Dr A.S. Suresh Iyer
Mumbai, 19th February 2024: The Aditya School of Business Management is pleased to announce that Dr. A.S. Suresh Iyer has been appointed as its new director. Together with his 12 years of teaching experience, Dr. Iyer brings with him over 24 years of industrial expertise. Dr. Iyer is well-positioned to take the organization to new heights of success thanks to his extensive background in both academia and administration.
In his new role as Director at the Aditya School of Business Management, Dr. Iyer will play a pivotal role in shaping the institution’s academic direction and fostering a collaborative culture of innovation and excellence. With his prior experience in curriculum development, faculty and student mentorship, and strategic planning, he is committed to nurturing new talent and equipping students with the skills needed to thrive in today’s competitive business environment.
Dr. Harishchandra Mishra, Chairman of Aditya Group of Institutions said, “We are delighted to welcome Dr. A.S Suresh Iyer to the leadership team at Aditya School of Business Management. His exceptional track record and prior knowledge will be integral in establishing our institution as visionary leaders in the education sector, and will steer us towards greater achievements and delivering the best possible education to our students.”
Dr. Iyer quote expressed his enthusiasm for the opportunity by stating, “I am honored to be joining the leadership team at Aditya School of Business Management. ASBM is already doing yeoman service under the visionary founder honorable Dr Harishchandra Mishra and the able hands of next-generation Shri. Ashish Mishra in the realm of higher education. I look forward to contributing my skills and knowledge to take ASBM to greater heights in the years to come.”
Dr. Iyer’s passion lies in mentoring the students of the next generation to become industry-ready in this VUCA and BANI world, through teaching and research. He has established his position as an industry leader through his 35 published research papers in the realm of retail, distribution, consumer behavior, and branding. Eight of these papers are now being incorporated as part of the curriculum of various courses in the marketing specialization. He has also mentored over 100 Master’s students in their theses, which have culminated in a few publications.
19, Feb 2024
KL Deemed to be University Signs MoU with INGV, Italy, for Scientific and Educational Cooperation
Hyderabad, February 19th 2024:– KL Deemed to be University, Vijayawada, India, has formalized a MoU with the Istituto Nazionale di Geofisica e Vulcanologia (INGV), Rome, Italy. The understanding establishes a framework for scientific and educational cooperation with a focus on Ionospheric Physics and Space Weather. The MoU was signed with the aim of creating a closer alliance between the University and INGV, facilitating joint scientific and technological activities.
The INGV is renowned as one of the largest European research institutions specializing in Earth Sciences, conducting cutting-edge research in geophysics, geochemistry, seismology, volcanology, and space meteorology. This collaboration is seen as a shared commitment of both institutions to advancing scientific knowledge in these critical fields.
Dr. G. Pardha Saradhi Varma, Vice Chancellor, KL Deemed to be University stated, “This partnership marks a significant milestone in our pursuit of advancing scientific knowledge in the areas of ionospheric physics and space weather. The GISTM equipment, now part of the eSWua portal, will enable us to contribute to global efforts in understanding and monitoring the complexities of the ionosphere. Our joint efforts will endeavor addressing the challenges posed by space weather and its impact on communication and navigation systems. We aspire to contribute valuable insights to the scientific community and promote collaborative research on a global scale.”
Dr. Emanuele Pica from INGV and Dr. Sampad Kumar Panda from KL Deemed to be University led the respective teams, overseeing the implementation of collaborative projects and initiatives arising from this partnership. As part of this collaboration, a state-of-the-art Multi-frequency, Multi-constellation GNSS Ionospheric Scintillation and TEC monitor (GISTM) equipment, established at KL Deemed to be University under a Government of India sponsored research project. This equipment is poised to contribute as a host participant in the “electronic Space Weather upper atmosphere (eSWua)” portal initiated by INGV. The portal serves as a global platform for studying and monitoring ionospheric irregularities in collaboration with other international institutions worldwide.
19, Feb 2024
Career Counseling Sessions by NIU Empower Students in Muzaffarpur
Noida International University- Noida International University is established by U.P. LEGISLATURE ACT NO. 27 OF 2010 and under Section 2(f) of the UGC Act, 1956—a World Class University sponsored by the Maruti Educational Trust. The lush green campus of 75 acres with its uniquely designed architecture stands out as an infrastructure. The campus is strategically located near the Yamuna Expressway educational hub in Gautam Budh Nagar, Greater Noida. The University through its 12 schools is offering various multi-disciplinary programs in varied streams of Engineering, Management, Law, Medical, and Social Sciences. The students from more than 54 Nations place faith in the educational curriculum of the University. The Petals leading toward a star are an embodiment of the University’s cherished mission to provide education beyond the boundaries and to felicitate the students and faculty to achieve pinnacles of success throughout the world.
NIU also has a 350+ bedded Hospital and a Medical College named Noida International Institute of Medical Sciences (NIIMS). NIIMS is a Centre of Excellence that endeavors to develop a unique pedagogy for medical education. NIIMS’s greater focus lies on the pragmatic approach to learning that lets a student explore the deeper nuances of medical education.
19, Feb 2024
L&T Technology Services and The National Institute of Engineering’s illuminate 2.0 Highlights New Frontiers of Technology
Mysuru/Bangalore, February 19, 2024: illuminate 2.0, an initiative by L&T Technology Services Limited (BSE: 540115, NSE: LTTS), and The National Institute of Engineering (NIE) in Mysuru, brought together industry leaders and innovators to share invaluable insights and perspectives in the vibrant city of Mysuru. Distinguished speakers Shri Ramesh KS, Senior Vice President of Ather Energy, and Thiyagarajan. A, Project Specialist – Statue of Unity, L&T Construction, inspired the audience with their diverse and deep experiences from the world of technology, innovation, and engineering excellence.
The event featured immersive and interactive sessions that explored the latest frontiers of technological advancements across industries and domains. Ramesh KS highlighted the growing impact and sustainability benefits of electric vehicles, emphasizing their potential to revolutionize the global mobility industry. Thiagarajan A shared the story behind the design and construction of the world’s tallest statue – The Statue of Unity, shedding light on the transformative technologies and initiatives adopted during its in-record-time construction.
The audience, comprising scientists, engineers, industry leaders, government dignitaries, academia, students, and members of the media, was deeply engrossed in the compelling narratives that unveiled the extraordinary stories behind today’s monumental creations. In a subsequent fireside chat, moderated by Rajeev Gupta, CFO of L&T Technology Services Limited, the speakers further delved into the role of engineering in designing, developing, and optimizing processes for significant growth without compromising performance, quality, or reliability. Their message to the youth and the Engineers at Heart was clear – follow your passion for achieving new heights.
Abhishek Sinha, Chief Operating Officer and Board Member at L&T Technology Services commented on the occasion, “Through illuminate, our flagship industry-academia interface initiative, LTTS aspires to fulfill its commitment toward promoting unmatched excellence and a spirit of innovation among young engineers, aspiring technologists, and the public. The first-hand experiences, connections, and insights into the groundbreaking developments – from electric vehicles to construction engineering – in the vibrant city of Mysuru, reaffirm our belief that sustainable growth paradigms can only be achieved through all-round and continuing stakeholder engagement for driving the next frontiers of success.”
Expressing her thoughts, Dr Rohini Nagapadma, Principal, NIE – Mysore, observed, “We are pleased to be a part of the second edition of Illuminate with L&T Technology Services. Through meaningful engagements around the role of science and engineering in our society, our speakers this year inspired us with firsthand accounts of ingenuity and innovation that is shaping India’s growth story. An important takeaway, I feel, is the need for synergizing talent development and problem-solving approach within our academic and skill-development initiatives.”
The inaugural edition of Illuminate was graced by Dr Mylaswami Annadurai, popularly known as the “Moon Man of India” and Shri Sudhanshu Mani, the mind behind the Vande Bharat Express trains. Illuminate will continue to drive the passion of engineering excellence among the youth and technology enthusiasts in the coming days.
