12, Dec 2023
Optimized Electrotech Showcases its Defense Innovation at Startup Conclave 2023

India’s defense technology company Optimized Electrotech takes centre stage at Startup Conclave 2023, Showcasing its Cutting-Edge Defense Innovations

Ahmedabad, 12 December 2023: Optimized Electrotech, an Indian defense technology company engaged in imaging surveillance technology headquartered in Ahmedabad, Gujarat, captivated audiences at Startup Conclave 2023, showcasing their transformative products to the defence industry in India. With an impressive lineup of innovations, Optimized Electrotech stood as the sole defense surveillance startup at the conclave.

startup conclave 2023

Shri Bhupendrabhai Patel, Honourable Chief Minister of Gujarat accompanied by Shri K Kailasnathan, Chief Principal Secretary, Gujarat graced the stall. Shri Banchha Nidhi Pani, IAS, Commissioner of Technical Education got acquainted with the flagship product of Optimized Electrotech named “NoctVision”. The company demonstrated its commitment to pushing the boundaries of imaging surveillance technology.

Optimized Electrotech showcased both strategic defense solutions and civilian-oriented innovations at the conclave with their revolutionary products like Cat Eye, Rel Eye, and other state-of-the-art solutions along with their flagship product Noct Vision. These cutting-edge offerings cater to critical needs in Border Security, Weapons Guidance, and Critical Asset Protection, showcasing the company’s dedication to excellence in defense innovation.

Mr. Sandeep Shah, Co-Founder & MD at Optimized Electrotech, expressed, “At Optimized Electrotech, we are here to share our strategic defense solutions contributing to the transformative dialogue at this event. We are to pushing the boundaries of imaging surveillance technology.”

Optimized Electrotech’s participation in the event highlights its contributions to Situational Awareness at borders, Counter UAV capabilities, Anti-Aircraft systems, and passive surveillance. The company’s Edge Analytics-enabled products introduce a new dimension to threat detection, offering clear insights to support military personnel.

12, Dec 2023
UPL wins CII Industrial IP Award 2023

~ Conferred with Best Patents Portfolio and Best Trademarks Portfolio in the Life Sciences and

Pharma, Large enterprises category ~

National, December 12 th, 2023: UPL, a leading provider of Sustainable Agriculture Solutions, has been conferred upon with awards for Best Patents Portfolio (fifth consecutive year) and Best Trademarks Portfolio (second consecutive year) in the Life Sciences and Pharma, Large enterprises category at the recently concluded 9th edition of Confederation of Indian Industry’s (CII) Industrial IP Award Ceremony, 2023.

 Being a purpose-led company, UPL focuses on accelerating progress for the food system through OpenAg®. The company has been building a network that envisions sustainability anew, reshaping the perspective and operations of an entire industry. The endeavor remains open to novel concepts and innovative solutions as they diligently pursue their mission to enhance the sustainability of every food product. UPL currently holds over 2000 granted patents and over 16000 registered trademarks.

 Dr. Vishal A. Sodha, Head, Global Intellectual Property stated that “We operate as an enterprise centered around intellectual property, committed to nurturing a culture of innovation, sustainability, and farmer-centricity. This accolade for our outstanding trademark portfolio affirms our dedication to establishing and safeguarding robust brands that responsibly cater to the requirements of farmers, crops, communities, and consumers. UPL holds over 2000 granted patents that provide sustainable solutions to farmers’ needs. UPL is confident of increasing its innovation rate from 14% to 24% by FY 2027. UPL also has a large trademark portfolio which has been recognized by CII; it proves to be a testament that UPL is creating and protecting strong brands across the globe.”

The CII Industrial IP Awards celebrates enterprises who have championed intellectual property development and protection to boost both their own businesses and wider economic growth. The CII award follows an IP Excellence Award awarded to UPL this year by Questel for its advanced products and solutions.

12, Dec 2023
Muthoot Finance invites applications for Muthoot Vivahasanmanam Project in Bangalore

Bangalore, 12th December 2023: Muthoot Finance Ltd, India’s largest gold loan company, is inviting applications for Muthoot Vivahasanmanam project in Bangalore. The 2023 pageant is a unique CSR initiative aimed at providing financial support to widowed mothers for the marriage of their daughters. The pageant will be conducted Bangalore during the month of December 2023.

Under this project, each beneficiary will receive a generous financial assistance of Rs. 50,000. A maximum of 10 beneficiaries will be selected from each of the 8 locations, totaling 80 beneficiaries across cities such as Bangalore, Hyderabad, Madurai, Mangalore, Mumbai, Kolkata, and Delhi. To qualify, the total monthly income of the beneficiaries should be less than Rs. 10,000. Muthoot Finance is dedicating a total grant of 40 Lacs for the Muthoot Vivahasammanam Project 2023, reinforcing its historical commitment, having already contributed 15 Crores towards the marriage assistance for daughters of widowed mothers. The marriages, supported by this initiative, are slated to take place between January 1, 2024, and March 31, 2024, marking a significant step in Muthoot Finance’s ongoing mission to empower and uplift communities.

Speaking about the grants, Babu John Malayil, CSR Head, Muthoot Finance said, “Recognizing the financial strain weddings place on families, we understand the challenges it poses for economically challenged households. By providing a generous financial assistance to widowed mothers, we aim to alleviate the financial strain, ensuring that the dreams and aspirations of young brides are not hindered by economic constraints. Through this initiative, Muthoot Finance is dedicated to contributing to their journey towards a brighter future, facilitating the celebration of marriages without the weight of financial challenges on their shoulders”

To access these grants, mothers of eligible girls need to submit an application along with all the required documents.

  1.  A request letter on white paper addressing Managing Director, Muthoot Finance.
  2. . A letter of recommendation from the Local Councillor/Panchayat member/MLA etc.
  3.  The marriage invitation or letter indicating the date of marriage or any other document that reinforces the validity of the application
  4.  A copy of Ration card and Aadhar card
  5. . The Income certificate
  6.  Death certificate or any document proving that the mother of the daughter is a widow or a single mother

Application attached with all the above documents should be submitted to the below address on or before 5:30pm on 25th December 2023. The application envelope should be marked clearly with the words ‘Application for Marriage Gift’.

Address for submitting the application

Bangalore

Mahesha G R

Manager -CSR

Corporate Office, Muthoot Finance Ltd,

# 90, opposite to UCF Center,

Hennur Main Road, St Thomas town post,

Lingarajapuram, Bangalore-560084.

Ph No: 9288003604

Email: csrblr@muthootgroup.com

12, Dec 2023
Road Safety Good Practices

A Blueprint to Trace the Path to Reducing Road Crash Deaths by Half in India

 A step towards achieving Target 3.6 of the Sustainable Development Goals (SDGs): To reduce Road Crashes and Deaths by 50% by 2030

December 12, New Delhi: Scaling successful corridor-based road safety practices can save as many as 40,000 lives each year. This was revealed in a study released earlier today by the Hon Minister of Road Transport and Highways, Shri Nitin Gadkari.

 Undertaken by SaveLIFE Foundation in close cooperation with the World Bank Group and the Ministry of Road Transport and Highways (MoRTH), the study, titled “Road Safety Good Practices in     India”, showcases road safety success stories from across the country. These are interventions that have led to a measurable and, in many cases, a remarkable reduction in road crash fatalities on target road corridors.

 The report highlights good practices, such as the National Highway 48 (Old Mumbai-Pune Highway) Zero Fatality Corridor (ZFC) project, that registered a remarkable 61% decrease in fatalities between 2018 and 2021. Similarly, the Belgaum Yaragatti Highway’s Safe Corridor Demonstration Project (SCDP) in Karnataka recorded a notable 54% reduction in deaths over three years from 2015 to 2018. Most remarkably, the Sabarimala Safe Zone has maintained zero road crash deaths between 2019 and 2021, serving as a blueprint for pilgrimage sites nationwide. In each of the aforementioned cases, a concerted effort was undertaken to analyse road crashes and take a 360-degree approach to
address them. These include enhancement of road safety furniture on the road, effective and targeted enforcement, and improvements in emergency medical response.

 The report, released in the presence of senior officials from Central and State Governments, categorises interventions as corridor-based, network-based, and state-based, covering nine corridor- based, two city/network-based, and two state-based interventions across ten states. The report not only documents “what has worked” but also “how it was done,” to enable effective adoption and replication of the good practices.

 To gather these practices, all the relevant departments (i.e., police, transport, health, etc.) of all 28 States and 8 Union Territories across India were contacted with questionnaires. Further, secondary research was conducted to understand the national road safety landscape, locate promising road safety endeavours, and supplement the data shared by States. The responses from States and the findings from secondary research have been analysed and presented in the report.

 Speaking about the report, Shri Nitin Gadkari said, “This timely report by SaveLIFE Foundation, with support from the World Bank Group and MoRTH, aims to chart a safer course for India’s roadways. Its comprehensive analysis will serve as a resource for policymakers, administrators, and stakeholders to identify and replicate strategies that have been effective in reducing road crash deaths. I am certain that the report will serve as a much-needed catalyst for fostering collaboration and encouraging the sharing of knowledge, through its practical solutions, drawn from real-world examples, that can be tailored to suit the diverse conditions found throughout India. By honing in on successful interventions specific to certain corridors or localities, the report provides a nuanced understanding of what works- and what can work elsewhere if appropriately adapted.”

 “Road crash deaths in India have increased by 7% between 2018 and 2022, underscoring the need for India to enhance the ongoing efforts to achieve a sustainable reduction in deaths. This report has been created to act as a guidebook for states to replicate practices that have shown notable improvements in road safety. We hope that the standardised formats and templates that the study puts forth will allow for cross-functional knowledge exchange and more informed initiatives at the ground level” added Piyush Tewari, Founder and CEO of SaveLIFE Foundation.

12, Dec 2023
Uber partners with Goonj to spread warmth with Uber Package

Bangalore, December 12, 2023: Uber today rolled out its annual winter campaign – ‘Spread Warmth with Uber Package’, by inviting people to contribute woolens to help the needy this winter. Uber will provide free pick-ups and drops for these giveaways in Delhi- NCR between Dec 13 and Dec 19, from 10AM to 5PM. The ridesharing company has partnered with notable non profit Goonj for this campaign, which has been running winter giveaway campaigns for over two decades.

 On the Uber app – a dedicated delivery option, ‘Package Giving’, has been created through which people can give away their woolen clothes in good condition to the underprivileged to help provide some comfort during north India’s cold winter. Uber will provide logistics support by offering free Uber Package rides for delivering woolens to Goonj’s Head Office in Delhi. Goonj will sort and include these woolens in its ‘Winter Kits’ to be sent to colder regions of rural India, carefully prepared for families in need.

 Uber is committed to supporting communities it serves in, and urges residents of Delhi-NCR to generously support the initiative which makes giving and sharing as easy as a few clicks on the app.

 Speaking about Uber’s campaign, Prabhjeet Singh, President, Uber India and South Asia, said, “We have always strived to support the communities in the cities we serve, in all the ways we can. We know the winters are harsh in most of north India, and that many are forced to endure the biting cold without access to proper woolens. We decided to partner with Goonj considering their expertise of over two decades when it comes to winter woolen giveaways, and we encourage residents of Delhi NCR who want to do their bit to share the warmth with the less privileged.’’

 Speaking about the partnership, Anshu Gupta, Founder Director, Goonj, said, “We believe winters are an annual, preventable disaster for people who have little clothes. In cities like Delhi, where we have abundance of clothes and woolens in our homes, this campaign gives everyone an option to create exponential impact beyond the regular recycling of their woolens. Instead when you ‘Goonj it’ your woolens, you not only bring warmth to someone you also contribute to rural development outcomes. We also hope that more corporations and cloth brands partner with us on preventing this annual suffering of people.”

 Help Spread Warmth this winter in 3 easy steps:
● Open the Uber app (For new users- Get the free Uber app from the App Store or Google Play on your smartphone and open the app to create your account).

 ● Click on Package Icon in your Uber app and enter destination as Goonj, Gurjar Rajesh Pilot Marg: Delhi Center and select ‘Uber Package Giving’

● Request a delivery. The ride will be free of cost, up to Rs 450, and limited to one trip per rider

 The drop location for essential items remains Goonj Delhi NCR Office

 Respecting the dignity of people receiving these woolens, Uber requests its customers to give items that are in good and usable condition.

12, Dec 2023
Discover the Coastal Flavours at Novotel Hyderabad Airport’s Konkani Culinary Experience

Hyderabad, 12th December 2023 – Novotel Hyderabad Airport, nestled in GMR Aerocity, Hyderabad, proudly presents an indulgent Konkani Epicurean Affair at Food Exchange. Taking place every Saturday from December 2nd to December 23rd, 2023, this exclusive occasion invites guests on an unparalleled exploration of authentic Konkani flavours, promising a celebration of coastal tastes and culinary expertise.

Guests are sure to tantalize their taste buds with an irresistible variety of delectable dishes. Among these culinary marvels are classics that evoke the unforgettable essence of Konkani cuisine: the crispy and flavorful Fish Koliwada, the fragrant and soul-warming Kolaambi Bhaat, the aromatic and succulent Chicken Xacuti, and the hearty and wholesome Ghosalyachi Bhaji. Each dish is a testament to the artistry and dedication of our chefs in capturing the authentic flavours of the Konkan region.

Picture_Konakani Delight at NH Airport

Mr. Sukhbir Singh, General Manager at Novotel Hyderabad Airport, expressed his enthusiasm, stating, “We’re thrilled to introduce the authentic flavours of Konkani cuisine to our guests. This presents a fantastic opportunity for food enthusiasts to immerse themselves in Konkani culinary traditions and cultural heritage. We’ve curated an engaging ambiance, featuring live cooking stations, and heartfelt hospitality, promising a memorable culinary journey for our guests.”

The ‘Konkani Delight’ event aims to offer guests an immersive experience steeped in the vibrant tapestry of Konkani flavours, within a lively and inviting setting. Whether relishing the tangy seafood delights or indulging in the aromatic vegetarian specialties, this celebration promises an unforgettable exploration of Konkani culinary treasures.

11, Dec 2023
315Work Avenue bags Great Place To Work® Certification

Bangalore, December 11, 2023: 315Work Avenue, a leading coworking company, has been recognized as a Great Place To Work® in the Mid-Size Organizations Category by the Great Place to Work® Institute, India. The certification is awarded on the basis of an anonymous employee survey regarding their experience working at the company, conducted by the Great Place To Work® Institute, and underscores the company’s commitment to fostering an outstanding work environment. 315Work Avenue currently manages 2 mn sq ft space totalling around 40,000 seats across multiple prime locations in Bengaluru, Chennai, Mumbai, and Pune.

Great Place To Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience.

Commenting on this recognition, Mr. Manas Mehrotra, Founder, 315Work Avenue said: “We are very proud and honored by this recognition. This achievement is a result of the great team spirit and positive work environment that we have cultivated together and reflects our commitment to providing a work environment where all employees feel valued to achieve their full potential and contribute to collective success. The effort and commitment of our employees is what make us truly a Great Place to Work. We believe that our people are our greatest asset and the driving force behind our growth momentum. We will continue to strive for excellence and ensure that 315Work Avenue remains a positive and inclusive workplace. We are proud to join the ranks of the country’s top employers receiving this esteemed recognition.”

Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified which is considered the ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures. As the global authority on workplace culture, Great Place To Work® brings 30 years of groundbreaking research and data to help every place become a great place to work for all.

11, Dec 2023
ZEE Biskope launches yet another Category First; Brand Visits Viewer Homes in Ghar Duariya Birthday Lahariya

11 December 2023: In its inaugural week, ZEE Biskope quickly became the dominant force in the market, elevating the presentation of a movie channel in the Bhojiwood genre like never before. The channel not only set several industry standards but also positioned itself as a pioneering influencer within the category. Through blockbuster premieres, carefully curated movie festivals, and innovative viewer engagement initiatives, ZEE Biskope has established its status as a proven preferred brand.

The brand has brought multiple initiatives that the Bhojpuri market has never been exposed to and hence proved to be a thought leader throughout its remarkable journey. As the brand commemorates its 4th anniversary on December 21, it’s time to thank the viewers for showering their love and blessings on the much-loved family entertainer in Bhojiwood. With much gratitude, ZEE Biskope is all set to continue its promise of delivering category-first initiatives to the Bhojpuri audience. The channel launches Ghar Duariya Birthday Lahariya – a campaign that celebrates the outstanding journey of the channel with its ardent viewers.

For the first time ever in the history of Bhojiwood, a brand will reach directly in-person to the viewer’s house along with Bhojiwood’s superstar Arvind Akela Kallu to celebrate the brand’s fourth birthday along with the viewer’s families. The association of the viewers with the brand goes way notches higher with this initiative where the distance between the reel and the real world diminishes and the viewer becomes a part of the brand family. Read along to know how the brand plans this unique initiative.

Viewers are invited to watch the prime-time movie on ZEE Biskope between 6 – 9 pm from 10 to 16 December. A question will be flashed during the movie that will have four answer options. Viewers need to give a missed call on 8563856307. Upon call back, they need to choose the right answer options in the IVR. The campaign running for a week will have 7 winners who will have the great opportunity to host Arvind Akela Kallu while he celebrates ZEE Biskope’s birthday with the viewer families. The celebration at the viewer’s home will include an array of activities such as games, dance, candid conversations with the family, cake cutting, and an abundance of fun with the entire family. This unique initiative aims to bring the magic of Bhojiwood directly to the homes of ZEE Biskope’s dedicated viewers.

On the brand’s birthday i.e., December 21st, ZEE Biskope will broadcast a special 30-minute episode between 6:00 pm and 6:30 pm anchored by Arvind Akela Kallu. This show will encapsulate the essence of the celebration that ZEE Biskope had with all the seven viewer families, providing a comprehensive and entertaining overview of the fun, frolic & merriment that the Biskope lovers truly deserved.

Speaking about this unique initiative, Samrat Ghosh, Chief Cluster Officer – East, ZEEL, said, “ZEE Biskope has undoubtedly been a thought leader for introducing distinctive and groundbreaking marketing initiatives, setting precedents in the Bhojpuri category. Even this time, the brand extends its innovative approach on its birthday campaign. Ghar Duariya Birthday Lahariya initiative is a testament to our commitment in creating immersive experiences for our viewers. The campaign’s TV- Ground – TV route not just gratifies viewers for watching Biskope but even brings Bhojiwood right into their homes and then showcases the celebration with viewer families to the world. Its specially designed to ensure not just the brand but even its associate partners also have a one-on-one bond with the esteemed viewers. Given its unique format where viewers will experience brand up close and personal, its expected to drive positive results for us.”

Amarpreet Singh Saini, Chief Channel Officer – Bhojpuri Cluster, ZEEL added, “In the Bhojpuri heartland, our viewers are regarded not only as spectators but as integral members of our extended family. As we rejoice four years of Bhojiwood magic by brand Biskope, we continue to live upto our promise of bringing category first concepts to our viewers. This initiative is an opportunity to foster deeper connections, meaningful association, and preserve enduring memories with our viewers. Through this campaign, we endeavor to showcase the true family-oriented character of Biskope with a personal touch. There could be no better way of saying ‘Thank You’ to our viewers who have so dearly endorsed our remarkable journey.”

11, Dec 2023
The Timeless Power of Inbound Marketing: A Trusted Path for Growing Brands

umeed pic

Written by – Mohd Ummed, Founder of Web digital media group

A reliable approach for growing brands In the ever-changing digital marketing landscape, one strategy has proven its worth again and again by standing tall in the midst of changing algorithmic trends – inbound marketing. As the founder of a growing marketing company, I have seen first-hand the impact that changes in inbound sales have on growing brands.

At a time when consumer behavior is more dynamic than ever, inbound marketing reigns supreme as the best practice for business management To understand the importance of inbound marketing At its core, inbound marketing is about attracting, engaging, and interesting potential customers with valuable, relevant, and helpful content. Unlike traditional export channels that concern customers, outbound marketing seeks to create connections. By creating content that is relevant to the needs and interests of the target audience, brands can establish real relationships and build trust and loyalty.

Customer behavior optimization Inbound marketing acknowledges a fundamental truth of the digital age – customers are more discerning and empowered than ever before. They actively seek information, value truth, and seek personal experiences. Inbound marketing fits perfectly with these preferences. By creating compelling content tailored to specific audience segments, brands can organically attract prospects, creating engaged potential buyers in which they are genuinely interested in what the brand offers.

Building lasting relationships One of the main benefits of inbound marketing is the ability to build lasting relationships. By consistently providing valuable content, a brand becomes a trusted source of information and knowledge. This trust forms the foundation for lasting relationships, turning customers into brand advocates. Word-of-mouth recommendations and positive reviews augmented by unique outreach strategies can dramatically increase a brand’s reach and credibility.

Navigating the digital landscape In today’s fast-paced digital landscape, where social media platforms and search engine algorithms are rapidly evolving, inbound marketing provides a strong anchor Unlike ephemerality, the principles of inbound marketing – we’understanding audiences, creating valuable content, and nurturing relationships – remains Focusing always on timeless principles enables brands to adapt to emerging technologies and platforms, ensuring a flexible business model that stands the test of time.

The measurable outcome is ROI Inbound marketing isn’t just about building buzz; It’s about delivering tangible results. Through advanced analytics and data-driven insights, brands can accurately measure the effectiveness of their inbound campaigns. From website traffic and lead generation to conversion rates and customer retention, every aspect of inbound marketing can be measured. This data-driven approach enables brands to continuously refine their strategies, maximize return on investment, and ensure sustainable growth.

The future of recognition through inbound marketing As the founder of a marketing company, I firmly believe that inbound marketing will be the cornerstone of successful brand growth Its ability to adapt to changing consumer behavior, build genuine relationships, navigate the digital landscape, and it delivers measurable results making it an indispensable tool for businesses, especially those with limited resources In a world where authenticity and relevance are paramount, inbound marketing remains a beacon for brands to make meaningful connections with their audiences Through the principles of inbound marketing that will accept it, businesses can not only survive but thrive, leading to a future of customer focus and value creation Communication defines the success of any brand.

11, Dec 2023
The Housing sector cheers as RBI upholds interest rates amid economic landscape

Gurugram: The Reserve Bank of India (RBI) opted to maintain the status quo on the repo rate, signaling a sense of stability in its monetary policy. Industry experts have hailed this decision as a boon for the housing market, emphasizing its potential to anchor Equated Monthly Instalments (EMIs) for borrowers, thus fostering a conducive environment for home loan stability.

The unanimous decision by the RBI’s Monetary Policy Committee (MPC) not only maintains the repo rate but also keeps the standing deposit facility at 6.25 percent, while the marginal standing facility rate and the bank rate remain unchanged at 6.75 percent.

This move is poised to have a tangible impact on the housing sector, particularly in the realm of home loan interests. The decision to uphold the status quo by the RBI is anticipated to provide a slight respite for individuals navigating home loan EMIs. This financial predictability is not only expected to bring relief to existing homeowners but is also likely to be perceived positively by potential buyers, fostering an atmosphere of confidence within the real estate industry. As the ripples of this decision permeate the market, stakeholders can anticipate a more assured lending landscape, setting the stage for a stable trajectory in the housing finance sector.

“The Reserve Bank of India’s (RBI) decision to maintain the status quo on the repo rates was expected and well-received. This decision is poised to maintain inflation stability while providing support to economic activities. The consecutive decision to pause the repo rate hike, since February of this year, is a positive development for both borrowers and real estate developers. The stable borrowing rates will be advantageous for potential homebuyers, fostering increased demand. This uptick in demand is expected to catalyze growth in the real estate sector, ultimately making a valuable contribution to the country’s GDP.”- Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd.

“In the heart of Delhi NCR’s real estate landscape, our commitment to excellence stands resolute as the RBI holds the repo rate steady at 6.5% for the fifth successive occasion. This unwavering economic stance provides a favorable backdrop for prospective homebuyers, reinforcing confidence in the stability of our property market. We embrace this continuity, ensuring our clients navigate a secure and promising path in their real estate ventures, backed by the enduring strength of a consistent monetary policy.”-Adil Altaf – Director Sales & CRM, Whiteland Corporation

“The RBI decided to maintain repo rates, a measure that supports economic recovery and may encourage banks to offer good home loan rates to boost housing demand. This decision is expected to boost confidence among developers and homebuyers, allowing banks to offer better rates to boost housing demand. However, due to inflation, banks may be cautious in lowering rates too much. The stable borrowing rates will benefit potential homebuyers, fostering increased demand in the real estate sector”. – Mr. Santosh Agarwal, Executive Director and CFO, Alphacorp.

“The RBI’s decision to keep the repo rate constant at 6.5% for several months, aims to support economic recovery and encourage banks to offer better loan rates. This decision is expected to boost confidence among developers and buyers & investors, but banks may be cautious due to inflation. Stable borrowing rates benefit potential buyers and foster increased demand in the real estate sector, especially during the festive season when the property market typically experiences a surge in demand.” –Vipin Sharma, Chairman- Aarize Group

“The Reserve Bank of India (RBI) has maintained repo rate stability for the 5th consecutive time, aiming to boost market sentiment and encourage real estate investments. This decision supports the real estate sector’s expansion and financial stability, contributing to the economic landscape’s buoyancy. The RBI’s strategic move aims to nurture the growth trajectory of the sector, fostering an environment conducive to sustained investment and development.”-Mr. Gaurav K. Singh, Founder and Chairman- Womeki Group