9, Dec 2023
Lee® onboards Sara Ali Khan as its brand ambassador in India
Mumbai, December 09, 2023: Iconic denim brand Lee® today announced that it has onboarded Sara Ali Khan as its brand ambassador in India. It has also launched a new brand campaign titled “Lee: Home of the Real Denim” that aims to enhance Lee’s reputation as the preferred denim brand for young audience.
Lee®, the legendary denim brand has maintained its strong connection with the millennials and Gen Z. Today, it is synonymous with denim and serves as both a symbol of globalization and a youthful spirit. Ever since 1889, Lee® has always stood for its pioneering spirit and innovation, such as the world’s first-ever zip fly jeans – 101Z in 1927, iconic ‘Hair-on-hide’ leather label, and ‘Lazy S’ back pocket stitching. The legendary denim brand has thus transformed from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant.
Denim never goes out of style and through the two ad films, Lee highlights the narrative “If it’s not Lee, it’s not Denim”. The campaign focuses on holistic and self-deprecating humour with stylish, fun, and modern women in the forefront. Sara making an entrance embodying fashion police and donning the ever-so-easy and comfortable denims from Lee makes the audience question their fashion choices and make a mental note to switch over to Lee. Sara, with her magnetic presence, brings the films the required flavour and attitude.
Here’s the link to the first film that will go live on Facebook, Instagram, YouTube, and Google apart from OTT platforms on 10th December 2023. The first film will run for a month and the second film will go live in January 2024.
Commenting on the campaign, Nitin Chhabra, CEO, ace turtle said, “We are delighted to have Sara Ali Khan as the brand ambassador of Lee in India. Sara embodies the spirit of Lee with her authenticity and flair. Lee’s legacy extends to over a century combining the heritage of denim with the contemporary ethos of embracing one’s true self. We are confident that the campaign will help to build on Lee®’s brand equity and help us drive more customers to our retail stores and online channels. We aim to significantly grow Lee®’s business in India by the end of the current fiscal year.”
Expressing her excitement, Sara Ali Khan said, “The brand’s rich heritage, coupled with its contemporary edge, resonates with my personal sense of fashion. I am delighted to be part of Lee’s narrative, embracing its legacy and, more importantly, fuelling a new denim fervour among the vibrant and diverse young consumers of India. It’s not just about fashion; it’s about connecting with the spirit and style of today’s generation, creating a statement that transcends time.”
ace turtle is the exclusive licensee of Lee® in India and other South Asian markets. Lee® is currently available at exclusive brand outlets and leading departmental store chains such as Lifestyle, Shoppers Stop, Pantaloons, and Centro among others. The legendary global denim brand is also available online at its dedicated webstore www.lee.in along with popular online marketplaces such as Amazon, Flipkart, Myntra, Ajio, Tatacliq, and Nykaa.
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- By Rabindra
9, Dec 2023
Honda Motorcycle & Scooter India Conducts Road Safety Awareness Campaign in Navi Mumbai, Maharashtra
Navi Mumbai, 9th December: Recognizing the need for a proactive approach, Honda Motorcycle and Scooter India are committed to championing road safety initiatives to create a safer and more secure environment for all road users. To further enhance its people-centric approach towards road safety, HMSI took forward its National Road Safety Awareness Campaign to the city of Navi Mumbai in Maharashtra.
HMSI places road safety at the forefront of its corporate responsibility. Through these two-day camps held at Jaipuriar School, HMSI witnessed the active participation of more than 2000 students and staff members. The road safety instructors utilize age-appropriate road safety learning programs to enhance the retention of road safety awareness among all.
HMSI firmly believes that instilling road safety awareness at an early age is crucial, and thus, advocates for the integration of road safety training in school and college curriculum. Understanding that young minds are receptive to learning, the company aims to empower the next generation with the knowledge and skills necessary for navigating roads responsibly.
For 22 years, in the state of Maharashtra, HMSI has imparted education to over 3.7 lakh adults and children, focusing on promoting responsible road usage and cultivating safe riding habits.
Honda Motorcycle & Scooter India’s CSR Commitment towards Road Safety:
In alignment with its Corporate Social Responsibility (CSR) commitment, HMSI is actively involved in various road safety initiatives. The company is dedicated to fostering a culture of responsible road behavior through education, awareness campaigns, and community engagement programs. By taking a holistic approach to road safety, HMSI strives to contribute to the larger goal of reducing accidents and ensuring the well-being of road users.
In the year 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India, HMSI is working in line with this vision and the Government of India’s direction of reducing fatalities to half by 2030.
One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and Colleges is not only to create awareness but to inculcate a safety culture in young minds and turn them to be the safety ambassador. It empowers future generations to become responsible and significantly contribute to a safer society.
HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to Corporates and society at large.
HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 5.7 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:
Scientifically Devised Learning Module: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation, and safe riding etiquettes.
1. Practical Learning: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on the road before actual riding.
2. Interactive Session: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.
3. Existing Drivers Honing Riding Skills: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.
9, Dec 2023
India is now ready with BharatGPT: India’s first Large Language Model (Generative AI)
New Delhi, 09th December 2023: It’s a time to rejoice in the success of having India’s Large Language Model-based solution-BharatGPT. The solution is a combined effort of CoRover.ai, an AI startup company, and the support system of I-HUB Anubhuti dedicated to developing data-driven cognitive computing solutions.
CoRover.ai, the creator of BharatGPT is funded by iHub Anubhuti IIITD Foundation, the Technology Innovation Hub of IIIT Delhi, supported by the Department of Science and Technology, Govt of India.
Mr Saurabh Kumar Chaubey, the CEO – iHUB Anubhuti – IIITD Foundation, when contacted on their engagement with BharatGPT, he said “I am incredibly delighted to see what kind of impact BharatGPT is going to create across the board. We at IIIT Delhi and iHub Anubhuti, the National Innovation Hub for Cognitive Computing & Social Sensing, take pride in the support system we have created to support start-ups, innovators, and academic stakeholders in developing data-driven cognitive computing solutions.”
According to Dr Pushpendra Singh, Professor CSE IIITD and Project Director of iHub Anubhuti IIITD Foundation, “In the fast-paced world of business, time is of the essence. BharatGPT, being a lightweight solution, ensures that implementation is swift and efficient. This not only saves valuable time for organizations but also contributes to a seamless integration process.”
In identifying the completeness of BharatGPT, Dr Vikram Goyal, Professor CSE IIITD and Project Director of iHub Anubhuti IIITD Foundation said “A Conversational AI platform also requires other components, such as user interface; a management system; integration with other systems and data sources; voice and video capabilities, to create Virtual Assistants. With all these inbuilt platform-centric features already in it, BharatGPT is way ahead of its time.”
One of the key advantages of LLM capabilities is the heightened focus on data security. BharatGPT, offers a responsible and accurate approach, ensuring that sensitive information is handled with the utmost care. The fact that data remains in India is a game-changer. BharatGPT aligns perfectly with the country’s vision of “Make AI in India.”
BharatGPT, powered by CoRover’s Conversational AI platform, efficiently utilizes computing resources through a multi-layered NLP approach, encompassing NLU, NLG, Deep Learning with Generative AI (unsupervised), supervised learning, AIML, and context-based autosuggestion for diverse user query handling.
· This implies that the burden on the GPUs can be reduced and the whole system can be more resource-efficient.
· Furthermore, BharatGPT is efficient in word embeddings i.e., mapping of a discrete — categorical — variable to a vector of continuous numbers.
· In the context of neural networks, embeddings are low-dimensional, learned continuous vector representations of discrete variables.
This makes machine learning faster in the case of generative AI and much less memory and compute-intensive.
Creating and training large language models demands substantial computational resources, involving vast data and high-performance computing infrastructure. Challenges include data quality, biases, resource efficiency, domain-specific adaptation, continual learning, and security. The execution brilliance can be seen in BharatGPT, which is India’s answer to existing Generative AI/Large Language Models.
9, Dec 2023
bitsCrunch announces Community Sale on CoinList on December 14, 2023
India, 9th Dec 2023: bitsCrunch, a decentralized AI-powered data network, empowers a new era in blockchain analytics. The native utility and governance token for the bitsCrunch network is BCUT (bitsCrunch Token). The BCUT token will be available for sale through CoinList, which will involve 6% of the total supply of 60,000,000 BCUT for public sale.
As per the announcement, the BCUT token sale on CoinList is scheduled to begin on December 14, 2023, at 17:00 UTC. The Community Sale will offer 3.6 million BCUT tokens at a price of $ 0.055 per token. The registration closes on December 11, 2023, at 12:00 UTC.
The bitsCrunch network centers around decentralizing blockchain analytics and forensics. $BCUT plays a key role in achieving this vision. At the core of this initiative, the $BCUT token is designed exclusively as a utility token to facilitate seamless network operations. The $BCUT token ensures a secure and efficient network functioning through the blend of cryptographic techniques and economic incentives, aimed at fostering adoption and upholding network security within the bitsCrunch ecosystem. The bitsCrunch network ecosystem is rapidly expanding drawing in a growing array of top companies from the Web2 and Web3 sectors
In the bitsCrunch Community Sale, participants have the flexibility to acquire BCUT tokens in the range between $50 – $2000. Community members have an opportunity to participate in the sale at a favorable rate of $0.055 per $BCUT. After the public sale, the buyers will then enter a lock-in period until the mainnet launch. There will be a 20% unlock at the Token Generation Event (TGE) followed by a 12-month linear release. The TGE is expected to happen on or around January 24, 2024. During the bitsCrunch community sale, an additional 10,000,000 BCUT tokens may be made available for purchase at the discretion of bitsCrunch Users who pre-fund and buy a minimum of $350 in BCUT qualify for an extra 450 BCUT.
To participate in the bitsCrunch Community Sale, users must have their wallet funded with a minimum purchase amount of $50 in USDT or USDC before the registration deadline (December 11, 2023, at 12:00 UTC). Also, the users must fully fund their CoinList wallet with the desired purchase amount before completing a transaction in the community sales. The users cannot fund their wallet, once the sale starts on December 14, 17:00 UTC It is considered a must to complete KYC/AML (Know Your Customer/Anti-Money Laundering) checks to participate in the sale Additional allocation request allows an increase in the maximum purchase amount within the community sale. Participants who purchase the maximum amount of BCUT tokens of $2000 will have the option to request an additional allocation. Post-sale, unsold tokens will be randomly allocated to the participants who have submitted this request. They can request up to $2000 as additional tokens in the bitsCrunch community sale.
Participants ranked within the top 2000 in the Testnet Task 3 will have the opportunity to join the priority queue for the upcoming $BCUT community sale on CoinList. Here are other additional criteria to ensure eligibility to join the priority queue,
Must have a KYC-fulfilled CoinList account and completed the community sale registration.
Users may not be residents of any of the restricted jurisdictions
9, Dec 2023
Prime Video to Premiere its Original Reality Series to Discover and Empower India’s Most Promising Startups, Mission Start Ab, on December 19
MUMBAI, India—December 9, 2023—Prime Video, India’s most loved entertainment destination, announced the premiere of its Original reality series Mission Start Ab. The first-of-its-kind competitive series will focus on grassroots entrepreneurs in India, and take their stories of determination, resilience, and unwavering perseverance to global audiences in 240+ countries and territories with its worldwide premiere on the service on December 19. The series has been conceptualized and developed in collaboration with the Office of the Principal Scientific Adviser (PSA) to the Government of India, with the objective of discovering entrepreneurs from diverse corners of India and empowering them to create the next potential Unicorns.
The series features three of India’s most knowledgeable and experienced investors—Kunal Bahl (Snapdeal and Titan Capital), Anisha Singh (She Capital), and Manish Chowdhary (Wow Skin Science)—who not only act as judges and investors but also step in as mentors to guide and nurture contestants to sharpen the skills needed to scale their startups. Hosted by Masaba Gupta and Cyrus Sahukar, Mission Start Ab is executive produced by Indrajit Ray, directed by Srimanta Senguptta, and is an Endemol Shine India production. Mission Start Ab is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership.
Mission Start Ab brings together a diverse array of new-age startups and entrepreneurs spanning sectors such as robotics, fintech, ed-tech, health and wellness, and technology-enabled marketplaces. The series offers viewers a front-row seat to the dynamic innovation and development taking place at the grassroots level in India.
It explores the unique stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real-world challenges. Through a series of intense tasks, interactive exercises, and one-on-one mentorship sessions, the show not only prepares these ten entrepreneurs to not only turbo-charge their made-for-India innovations but also serves as an invaluable guide for aspiring innovators across the country.
“At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions,” said Sushant Sreeram, country director, Prime Video, India. “Unlike any other entrepreneurial reality show, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top-tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams.”
Talking about the show Rishi Negi, Group Chief Operation Officer, EndemolShine India and Banijay Asia said, “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the 10 founders, audiences are taken on a journey that makes them privy to their dreams and struggles, and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers, and challenge everyone to dream and dare to try.”
9, Dec 2023
RnB Sensation Thomson Andrews Uplifts World Digital Detox Day at The Gateway of India Monument
Mumbai, December 9, 2023 – Renowned RnB singer Thomson Andrews took center stage at the iconic Gateway of India monument, delivering a mesmerizing performance of the anthem “Perfectly Imperfect” for the celebration of World Digital Detox Day. World Digital Detox Day is an international awareness day established to promote digital balance and wellness. The annual event, held each December 10th, encourages individuals and communities to disconnect from technology and reconnect with friends and loved ones in person. World Digital Detox Day (WDDD 2023) is organized by the World Digital Detox Day Organization.
Dr. Vishal Madane, is the musically creative force of the soul-stirring song “Perfectly Imperfect” for WDDD 2023. The song is beautifully composed and musically produced by the talented Mr. Satish Chakravarthy, with lyrics penned by Dr. Vishal Madane and the rap lyrics performed by Carter. Thomson Andrews, known for his soulful voice and Bollywood playback singing, TV hosting, and TEDx talks, lent his vocals to the English version of the anthem, alongside rapper Carter. The artist is also the founder of ‘THROAN OF ART,’ a media entrepreneur who actively supports social causes such as women empowerment, elderly care, and humanitarian efforts, embodying a commitment to social sustainability.
Reflecting on his experience, Thomson Andrews expressed, “It’s an honor to perform for this wonderful initiative. The GATEWAY OF INDIA holds a special place in my heart, from childhood memories to now standing on its stage. The depth of the song’s emotions, combined with the thought-provoking lyrics, truly inspire people to take a break from the digital world for better mental health and balanced living.”
Thomson Andrews donned a custom-made traditional Indian Bandgala suit designed by the acclaimed Pankaj Kumar, adding a touch of elegance to the evening. The singer’s impactful presence at the Pre-Celebration event on December 5th marked a significant contribution to the success of World Digital Detox Day. The performance videos of all unique talent displays by several artists who performed are set to captivate audiences worldwide on December 10, 2023.
Dr. Rekha Chaudhari, the visionary founder of the World Digital Detox Day Organization and Global Wellness Ambassador of India, states, “Our lives have become slaves to the digital world, constantly browsing, binge-watching, and seeking validation on social media. This has led to a unique epidemic of digital addiction. World Digital Detox Day offers an opportunity for people around the world to strengthen their personal relationships by dedicating time to connect in person, free from the distractions of devices.
The Mumbai event, held at The Gateway of India, was attended by eminent political personalities and celebrities among which veteran Actor Anupam Kher was also present, setting the tone for the main event on December 10th, 2023.
9, Dec 2023
Bharat Petroleum and Tata Passenger Electric Mobility collaborate to setup 7,000 chargers
Bengaluru, 9th December 2023: Bharat Petroleum Corporation Limited (BPCL), a Fortune 500 and a Fully Integrated Maharatna Energy Company and Tata Passenger Electric Mobility Ltd. (TPEM), known for pioneering India’s electric vehicle revolution, have signed an MOU to collaborate in establishing public charging stations across India. The collaboration will leverage BPCL’s widespread fuel stations network and TPEM’s insights from over 1.15 lakh Tata EVs on Indian road, to set up chargers at locations frequently visited by Tata EV owners. Additionally, BPCL will gather insights on charger usage to improve customer experience.
This agreement between TPEM and BPCL aims to improve the overall experience for EV owners across India. The two companies are also exploring the possibility of introducing a convenient payment system through a co-branded RFID card, making payment easier for Tata EV users and to encourage more people to adopt electric vehicles in the country.
BPCL boasts a nationwide network of over 21,000 Fuel Stations and is committed to a sustainable future by amalgamating strategy, investments, and environmental goals. BPCL aims to install 7,000 electric vehicle charging stations by next year. To alleviate electric vehicle owners’ range concerns, BPCL has initiated over 90 Electric Vehicle Fast Charging Highway Corridors across the nation, ensuring a fast-charging station approximately every 100 kilometers on both sides of major highways. These corridors span more than 30,000 kilometers across various highways, assuring enhanced EV convenience and accessibility.
According to Santosh Kumar, Executive Director In charge Retail, BPCL said “BPCL is constantly striving to align with the nation’s vision to achieve net zero carbon emissions by 2040. BPCL steadily moving closer to goal to converting 7000 of our conventional retail outlets into energy stations which is a part of a comprehensive decarbonization strategy to support and prioritize sustainable initiatives. BPCL has already set up a very large network of fast charging stations across highways. EV is a field of collaboration and we believe that the joining hands with TPEM shall take the EV game of BPCL and TPEM to the next level.”
TPEM is the market leader in EVs in India, commanding a market share of over 71% in electric passenger vehicles. With more than 115,000 Tata EVs on Indian roads, where 75% are used as primary vehicles, TPEM continues to lead the way in India’s electric mobility revolution.
According to Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd., “EV adoption is a key imperative to combat the deteriorating air quality in Indian cities. Wide-spread and reliable charging infrastructure will be a key catalyst for accelerating EV adoption in India. In line with our commitment to develop the charging ecosystem in India, we are delighted to announce our strategic collaboration with BPCL, which is aimed at accelerating India’s journey towards e-mobility. This collaborative partnership epitomizes our shared vision of fostering positive change – an enabling infrastructure for the growing EV customer base. It will benefit from TPEM’s unparalleled EV usage insights, and BPCL’s formidable nationwide network. It has the potential to reshape the landscape of charging infrastructure in the country.”
Case studies from across the world show that ubiquitous and convenient charging infrastructure is a prerequisite for driving EV adoption, and that growth in charging infrastructure results in an exponential growth in EV adoption. The collaboration between two leading companies is expected to accelerate the growth of charging infrastructure in the country, and thus contribute to mainstreaming EV adoption in India.
9, Dec 2023
Humans of Digital Marketing (HODM) Aims to Empower 50,000 Undergraduates with AI/ML, Electric Vehicle, and Digital Marketing Skills by 2024
New Delhi, 9th December 2023 – HODM, a leading digital education provider headquartered in Gurgaon, has unveiled its ambitious plan to equip 50,000 undergraduates with essential skills in AI/ML, Electric Vehicles, and Digital Marketing by 2024. This groundbreaking initiative underscores HODM’s commitment to bridging the gap between academia and industry, preparing the next generation of leaders for a rapidly evolving technological landscape.
HODM’s ambitious goal of training 50,000 undergraduates in AI/ML, Electric Vehicles, and Digital Marketing by 2024 demonstrates its dedication to empowering the next generation of leaders. With its practical approach, industry-veteran trainers, and an extensive network of hiring partners, HODM is poised to make a significant impact on the technological landscape in India.
HODM’s innovative curriculum now encompasses practical courses in AI/ML, Electric Vehicles, and Digital Marketing, providing undergraduates with hands-on experience and knowledge to excel in the digital world. Recognizing the increasing importance of artificial intelligence, machine learning, and the electric vehicle sector, HODM aims to prepare students for a diverse array of career opportunities in addition to digital marketing.
“We are thrilled to embark on this transformative journey to empower undergraduates with the skills needed to thrive in the 21st-century workforce,” said Brigadier Suresh K Sareen, Chief Strategy Officer at HODM. “Our comprehensive programs, including courses in AI/ML, Electric Vehicles, and Digital Marketing, will bridge the gap between academia and industry, ensuring that students are well-versed in cutting-edge technologies and market
trends.”
HODM’s team of over 50 experienced trainers, each with a proven track record in their respective industries, will guide students through the core elements of AI/ML, Electric Vehicles, and Digital Marketing. The courses cover areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising,
Content Marketing, Email Marketing, Analytics & Reporting, as well as specialized modules in AI/ML and Electric Vehicles.
To facilitate a seamless transition from classroom to career, HODM has forged partnerships with over 50 hiring partners, providing students with access to internships and job opportunities upon program completion. This extensive network of industry connections will give students a competitive edge in the job market and open doors to promising careers in AI, ML, Electric Vehicles, and Digital Marketing.
“We understand the dynamic nature of the technology landscape, and our goal is to equip undergraduates with the expertise needed to succeed in these transformative fields,” said Mahesh Gaur, co-founder and Head of Marketing at HODM. “Our comprehensive programs in AI/ML, Electric Vehicles, and Digital Marketing are tailored to meet the demands of the evolving job market.”
HODM’s commitment to excellence is evident in the success of its alumni, with over 7,000 students securing positions in top companies across various technological domains. The practical and industry-aligned approach offered by HODM’s programs ensures that graduates are well-prepared to excel in the rapidly evolving digital landscape.
9, Dec 2023
The price for Aprilia RS 457 announced at INR 4.10 Lakhs (Ex-Maharashtra), pre-bookings open from 15 Dec 2023
Pune, 09 December 2023: Piaggio Vehicles Pvt Ltd, the 100% subsidiary of the Italian auto giant, Piaggio Group has announced the price for their much-awaited mid-performance sports bike, the Aprilia RS 457 at INR 4.10 lakhs (ex-Maharashtra). Customers can pre-book the sports bike from 15 Dec 2023 on the Aprilia India website as well as at the Aprilia Motoplex Dealerships across India for INR 10,000 only. The start of deliveries of the sports bike is tentatively announced from March 2024. The announcement was made by Mr Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd at the India Bike Week in Goa. The new Aprilia RS 457 makes its Indian début following its design and development at Aprilia’s headquarters in Italy, at the same technical HQ that produces superbikes and MotoGP bikes.
Speaking at the announcement, Mr Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd said, “ Performance luxury is core to Aprilia vehicles and they all come with a racing DNA. The introduction of the RS 457 is a new chapter for India’s sports bike category and the mid-performance segment is a perfect gateway to get into serious sports biking. We believe that the Indian mid-performance market is at the cusp of a revolution and sports bikes will make serious headway in a predominantly cruiser-dominated market. What works for us is that the infrastructure in India is thriving, the consumers are ready to explore and demand more from their bikes, and even the culture of motorsports is penetrating with the likes of premium 2-wheeler motorsports coming to India. We are excited to leverage our successful racing history and shape India’s unique motorbike culture and there could not be a better product than a sports bike from the RS family which has a legacy of global fandom through the RS 660, RSV4 and of course the RSGP bikes. This is India’s time to take to the world of sports biking!”
Adding his thoughts, Mr Ajay Raghuvanshi, EVP 2 Wheeler Domestic Business Piaggio Vehicles Pvt Ltd said, “Over the last few years there has been a rapid rise in the mid-performance segment for motorcycles. The sale of motorcycles with engine capacities ranging from 250cc to 750 cc, increased by 38% last fiscal, more than double the overall two-wheeler category. Thanks to the rapidly developing road infrastructure, we are witnessing a cultural shift in biking as a hobby versus as just a mode of transportation. With the Aprilia RS 457, Indian consumers will now have easy access to a world-class racing sports bike and experience the thrill of riding like never before. We are ready and excited to provide customers with a great product and equally great service befitting of an Aprilia.”
He further added, “The Aprilia RS 457 will be retailed exclusively through our flagship Motoplex format, which also retails the CBU units of the RS 660 and RSV4. We intend to provide the best customer experience hence the decision to retail through only Motoplex ensuring unparalleled quality and customer satisfaction. We are in the process of expanding our Motoplex network by converting existing select dealerships in target cities and adding new dealerships.”
Aprilia has applied all the technical innovations pioneered in racing and the knowledge of its extraordinary technicians to road sports bikes, bringing motorcyclists the highest levels of performance and riding pleasure. The bikes are designed to amaze with innovations drawn from the long and successful racing history that has shaped Aprilia’s unique motorbike culture.
9, Dec 2023
Mohite Racing Accelerates Into the Ceat Indian Supercross Racing League With the Acquisition of a Franchise Team
Pune, December 09, 2023: The CEAT Indian Supercross Racing League (ISRL), dedicated to reshaping the motorsports landscape in India, proudly welcomes a new powerhouse into its ranks as Team Mohite Racing, led by passionate motorsports enthusiast Abhishek Mohite. With this addition, the league takes a significant stride towards elevating the standards of motorsport in the country. The team will be based out of Kolhapur.
Mohite Group, is a pioneering force in the construction industry, with a rich legacy spanning several decades. Specializing in the construction of dams, buildings, mining, and earthworks further diversifying to Textiles, Automobiles, Education, hydro power and energy sector.
Beyond Construction, the company proudly runs the Mohite’s Racing Academy which has India’s biggest Go-Karting track since 2006. This initiative reflects the company’s commitment to community engagement, youth development, and fostering a culture of excellence beyond the boardroom.
Mohite Group stands as a dynamic and multifaceted organization, integrating construction prowess with a commitment to energy sustainability, sports and a future-focused vision.
Abhishek Mohite, Team Mohite Racing, expressed his excitement about this new partnership: “Joining the CEAT Indian Supercross Racing League with Team Mohite Racing is an incredible achievement and a true milestone for me. I am extremely excited to be part of this innovative approach to motorsports, which aligns perfectly with my passion for racing. Through this partnership, we are committed to inspiring and nurturing young talent in the field and develop Indian motorsport landscape.
Veer Patel, Director & Co-Founder at Supercross India Pvt Ltd., extended his warm welcome to Team Mohite Racing, stating, we are incredibly proud to welcome such a talented team to our league. Their knowledge and dedication to motorsport perfectly align with our mission to revolutionise the motorsports scene in India. Our goal is to provide the best entertainment and quality in motorsports for fans nationwide, and together, we will make this a reality.
With the addition of Team Mohite Racing, the CEAT Indian Supercross Racing League has announced Five teams, with more exciting announcements on the horizon. The league is set to raise the bar for motorsport in India, promising a season filled with exhilarating experiences for fans and participants alike.
