18, Nov 2023
KW Delhi 6 Celebrates Children’s Day with Aasara Foundation Kids at SMAAASH, Ghaziabad

KW Group, a leading real estate developer, hosted a heartwarming Children’s Day celebration at its KW Delhi 6 Mall in Raj Nagar Extension (Ghaziabad). The event was dedicated to spreading joy and happiness among the children of the Aasara Foundation, providing them with a day filled with fun activities and delightful experiences at SMAAASH, making its debut in Ghaziabad.

The event was marked by a perfect blend of food and fun activities. SMAAASH, known for its innovative and immersive gaming and entertainment experiences, opened its doors for the first time in Ghaziabad, enhancing the city’s entertainment landscape. The brand is committed to providing a larger-than-life experience through various games and entertainment offerings.

CHILDRENS DAY

“The objective of introducing SMASH to the city of Ghaziabad is to bring the excitement of real sports into people’s lives. We are planning on entering the T2 cities and expanding our horizon to bring the SMAAASH experience to all,” said Pankaj Kumar Jain Director of KW Group

KW Group remains dedicated to creating memorable experiences for communities, and the Children’s Day celebration at KW Delhi 6 Mall exemplifies this commitment. The event not only brought smiles to the faces of Aasara Foundation kids but also introduced SMAAASH as a thrilling entertainment destination for the people of Ghaziabad.

18, Nov 2023
Resort De Coracao migrates to the Cloud with Hotelogix and stays ready to manage peak season rush

While peak season brings many benefits for hotels, it also presents several challenges for hoteliers. Apart from the ever-nagging problem of labor shortage and changing guest demands, they have to handle daily operations, including reservations, check-ins and check-outs, payments, etc. To be precise, they must ensure the smooth execution of all these activities. But the big question is how will they manage all these? Manually? No way. With technology? Yes, but which one?

 The answer is Cloud-based Hotel PMS. Need more convincing? Then, hear it from Dev Kumar, AGM – Sales & Marketing, at Resort De Coracao.

Resort De Coracao 2

Resort De Coracao is a hotel group with properties in Goa and Corbett, India. For loyal customers, the group’s properties offer elegant hospitality and modern sensibility. Now listen to him – “We ran our operations on a server-based PMS. Apart from not letting us manage group operations with central control, the solution couldn’t help us sell more online, and it restricted our operational capabilities and efficiencies during peak season business.”

Hoteliers with server-based PMSs across the globe are familiar with such issues, right? Then what makes this group so special, and why are we discussing it? Well, here is the answer. It migrated to the cloud with Hotelogix in 2020. However, we’re not discussing the group for that reason. Instead, we’re interested in the benefits they’ve experienced, such as increased sales, occupancy rates, and most importantly, improved operational efficiency.

 As the festive and new year season in India picks up, more and more travelers get ready to book their accommodations, and hotels face a significant challenge – increasing operational activities and managing the surge of guests while maintaining high customer satisfaction. In all these, one crucial thing that matters the most is the kind of hotel property management system they have in place. This is an essential piece of software that automates processes, streamlines operations, reduces errors, saves time, and allows for better guest services. Moreover, it helps hotel groups centrally manage operations across multiple properties with a single sign-on, leading to better control over business processes.

 Apart from centrally managing their properties from their Gurugram corporate office, they have been able to sell more online since migrating to the cloud. They sell rooms on about 10 OTAs, and real-time two-way integration with Channel Manager helps them with instant updates of rate and availability across all OTAs to maintain rate parity, sell more, and eliminate overbookings. Most importantly, this integration saves about 90% of their time daily allowing them to attend to guest needs.

 Another noteworthy point is that the group has almost 100% occupancy from mid-November through December due to improved advance bookings. But is it ready to handle the peak season rush? According to Dev Kumar, yes, they are prepared for it.

“We can now efficiently and effortlessly manage guest reservations, check-ins and check-outs, room assignments, and billing from any location and device. It means our staff can manage guest services and operations on the go without being tethered to their desks,” says Dev Kumar.

Also, during peak seasons, the management at Resort De Coracao can scale up their Hotel PMS infrastructure to handle the increased demand. With the cloud-based PMS, they can quickly add new users, workstations, mobile devices, etc., to manage rush hour operations. “It ensures that guests receive prompt and efficient service, resulting in a better overall experience,” says Dev Kumar. On top of everything, newly hired staff can get started quickly as cloud-based Hotel PMSs are pretty easy to use.

 Other important points we need to talk about are – flexibility and data security. Cloud-based Hotel PMS allows staff to access the application and data from anywhere, at any time. This means that they can work remotely and collaborate with each other seamlessly, even during peak seasons. Additionally, these solutions come with automated backups and disaster recovery features, ensuring their data, primarily guest data, is always secure.

Rush-hour hotel operations can be extremely hectic and challenging, with guests checking in and out, housekeeping and maintenance teams working to keep rooms clean and ready, and staff managing reservations and payments. In such a fast-paced environment, technology is crucial in streamlining operations across departments and ensuring everything is in tandem. In such situations, cloud-based Hotel PMS like Hotelogix is the only solution hotels across sizes and offerings need the most.

18, Nov 2023
Revolutionizing Smart Living: Unveiling the Impact of Retail Companies in Advancing Home Automation Technology

The future of linked living spaces is heavily influenced by the role that retail firms play in home automation in the constantly changing smart living environment. These businesses act as intermediaries between consumers and the quickly developing field of smart home technology, guaranteeing the accessibility of a wide range of goods, such as security systems and intelligent thermostats.

By offering in-store expertise, product demos, and user-friendly platforms, retailers play a critical role in educating customers and reducing the complexity of integrating several devices into a coherent smart home environment. Building alliances with top manufacturers is essential as the smart home industry grows in order to ensure smooth interoperability. Retailers may improve consumer satisfaction by stressing sustainability, data security, and privacy, and by providing installation services.

Yale is a leading security brand that protects the people, places, and things we love most. At 182 years strong, it comes under one of the most popular players in the Locks and Security segments. Yale is a part of ASSA ABLOY, a global leader in access solutions. It secures millions of homes and businesses worldwide with its innovative mechanical locks, safes, and smart locks for front doors, interior doors, cabinets, package deliveries, and more.

Yale as a brand is associated with residential and commercial security products and is particularly known for its door locks, including traditional mechanical locks and more advanced electronic and smart locks. The brand continually introduces new technologies to enhance the security features of its products. With the growing trend of smart home technology, Yale has developed products that can be integrated into smart home ecosystems.

This includes smart locks that can be controlled via mobile apps and integrated with other smart devices. Yale door locks are among the best in the world and can be combined with Digital Locks and access control systems. We use superior design and material knowledge to create an extremely wide range of products for a wide variety of applications, protection, security, and convenience.

Godrej Interio is a well-known brand in India that specializes in providing furniture solutions for homes, offices, and various other commercial spaces Interio is a part of the Godrej Group, one of India’s leading business conglomerates. Godrej Interio focuses on offering a wide range of furniture and interior solutions. Godrej Interio provides a variety of home furniture, including bedroom furniture, living room furniture, dining sets, and more.

Godrej Interio is known for its focus on innovation and contemporary design. The company often introduces new designs and technologies to meet the changing needs and preferences of consumers. Godrej Interio products are distributed through a network of dealers and retail outlets across India. The brand is widely accessible, making its furniture solutions available to a broad customer base.

Häfele, an international company providing hardware and fitting systems and electronic locking systems, has a long and rich history that began in 1923. Today customers from 150 countries rely on Häfele’s expertise and performance. Over the last 90 years, the German family-owned and operated company has grown from a local specialty store for joinery needs into a company with global operations. Now 37 subsidiaries and many additional dealerships belong to the Häfele Group. Management is currently in the hands of the family’s third generation: Sibylle Thierer became chair of the Häfele Group in 2003.

Ozone Overseas is an Indian company that operates in the architectural hardware and solutions industry. They provide a range of products for residential and commercial spaces, including door and furniture hardware, glass fittings, kitchen solutions, and more. Ozone Overseas has established itself as a player in the market for architectural hardware and related solutions in India. They cater to both residential and commercial customers. Like many companies in the industry, Ozone may focus on innovation and product development to stay competitive. This could involve introducing new designs, materials, or technologies in their product offerings.

Hettich is a German company that is globally recognized for its furniture fittings and hardware solutions. Hettich is a family-owned company that was founded in 1888. Over the years, it has become one of the world’s leading manufacturers of furniture fittings. The company operates globally, providing a wide range of products for furniture applications.

Hettich is known for its focus on innovation and product development. The company continually introduces new technologies and designs to meet the evolving needs of the furniture industry. The company is often associated with high-quality products and innovative design solutions. Hettich’s products are used by furniture manufacturers, designers, and carpenters worldwide.

18, Nov 2023
5 Best Alternative Investments in India To Place Your Bets On In 2023

Investing in traditional avenues like stocks, mutual funds, and fixed deposits is no longer the only option for Indian investors looking to grow their wealth. With the rise of alternative investment platforms, individuals now have access to high-yield opportunities that were once reserved for institutions and the ultra-wealthy.

There is an increasing interest in the alternative investment segment and it represents about $13 trillion (or 12%) of the global investible market as per a recent report. We have scouted the Indian market to uncover the “5 Best Alternative Investments in India In 2023.” From innovative platforms to unconventional assets, these investment avenues offer a refreshing departure from the ordinary, promising unique paths to financial growth.

Let’s embark on a journey into the world of unconventional yet promising investment strategies.

Growpital – Cultivating Agri-Investments

Growpital revolutionizes farm investment by opening up opportunities for retail investors. They believe in the potential of agriculture as a safe and stable long-term investment. With great returns of up to 14%, Growpital allows you to invest in managed farm projects, diversifying your portfolio with safe agricultural investments.

Pros

· Focuses on democratizing farm investments.

· Offers 11% to 14% returns on investments.

· Provides managed farm projects for diversification.

IndiaP2P – Assured Monthly Earnings

IndiaP2P aims to provide retail investors with an ideal investment product that offers predictable monthly earnings. With the potential to earn remarkable returns, IndiaP2P enables you to build a strong portfolio without compromising on returns. Your investment is deployed into loan portfolios, and repayments are reinvested to accelerate your earnings.

Pros

· Regulated for investor protection.

· Offers up to 18% annual returns.

· Promises monthly earnings with predictable performance.

13Karat

13Karat is a P2P-enabled investment platform that offers investors to earn returns of up to 13% annual returns. It partners with RBI-registered P2P NBFCs, ensuring diversified borrowing options are compliant with RBI regulations. It’s open to residents, NRIs, and soon, corporates, with investments securely managed and monitored by RBI-regulated trustee. Notable features include impressive returns, no hidden charges, and monthly interest payouts. Starting at just Rs. 500 with no upper limit, 13Karat offers flexibility for all types of investors.

Pros

· Offers returns of up to 13% p.a.

· Collaborates with RBI-registered P2P NBFCs for the safety on investments

· Automatic renewal options.

· No TDS on withdrawals.

· Investment starts at as low as Rs. 500 per month.

· Multiple investment options ranging from 3-6 months

GripInvest

GripInvest reimagines wealth through its alternative investment platform, offering monthly returns of up to 16%. They are SEBI-regulated, ensuring your investments are secure. You can start investing with just Rs. 1,000. GripInvest emphasizes diversification, great returns, non-market-linked assets, and curated investment opportunities.

Pros

· SEBI-regulated investments for transparency.

· Allows investment starting at just Rs. 1,000.

· Monthly fixed-income opportunities.

· Up to 16% returns on investments.

Klubworks

Klubworks is India’s pioneering revenue-based financing platform, specializing in financing unique projects. It’s investing portfolio covers cloud kitchens, D2C businesses, subscription models, gaming, SaaS, and local enterprises. With an entry investment threshold as low as Rs. 2,50,000, investors can anticipate returns ranging from 20% to 27%. Klubworks strategically targets lucrative sectors such as fashion, lifestyle, and special interests to maximize investor cash flow, directly correlated to the revenue performance of these local businesses.

Pros

· Offers an impressive IRR of 20-27%.

· Diversifies investment portfolios by supporting high-yield small businesses and rapidly growing enterprises.

Why These Investment Platforms Stand Out?

Attractive Returns
These platforms offer returns that often surpass traditional investment options, making them appealing choices for those seeking higher profits.

Diversification
They allow you to diversify your investment portfolio, reducing the risk associated with putting all your funds into a single asset class.

Regulated and Secure
Many of these platforms are regulated by relevant authorities, ensuring the safety of your investments.

Transparent
They prioritize transparency, ensuring you understand the terms, risks, and potential returns of your investments.

Whether you are a seasoned investor or just starting, these alternative investment platforms in India offer a range of choices to help you achieve your financial goals and make your money work for you. Remember to do your due diligence and consult with financial advisors if needed before making any investment decisions.

18, Nov 2023
Stalwarts to Explore How Marketing is Embracing Technology to Shape the Landscape

Mumbai, November 18, 2023: The Marketing Conclave (Marcon), one of India’s largest marketing conferences, organized annually by the Internet and Mobile Association of India (IAMAI), is all set to return with its 19th edition on November 22, 2023, at the Taj Lands End in Mumbai. This year Marcon will explore, through a plethora of sessions, the dynamic relationship between marketing and technology. The conference is being co-powered by Whistle Feed.

 This year’s Marcon promises to offer a multifaceted experience with four distinct tracks and more than 30 sessions. With over 75 prominent industry leaders converging on one platform, attendees can anticipate engaging in discussions on the latest marketing trends. These insights are designed to provide valuable guidance for advertising and marketing professionals, assisting them in aligning their goals with the ever-evolving and technology-driven landscape of marketing.

Marcon 2023 has a lineup of distinguished speakers, who will discuss and deliberate on the Marcon theme. Shri Vikram Sahay, Joint Secretary, Ministry of Information and Broadcasting, Government of India, will be the Guest of Honour at the conference. He will deliver a keynote address on ‘Empowering Digital Advertising and Marketing: Regulatory Insights and Industry Collaboration for Sustainable Growth’.

 Among other speakers at Marcon, 2023 will be industry captains from renowned companies such as Amazon Pay, Mondelez, Adobe, Physics Wallah, DBS India, Inshorts, Airtel Payments Bank, Tata Cliq, PhonePe, Federal Bank, and Hotstar. These key speakers, representing diverse sectors, will share their expertise and insights, contributing to the rich discussions on the latest marketing trends and the evolving landscape of technology in the field. Attendees can look forward to gaining valuable perspectives from these accomplished professionals at the event.

 Marcon 2023 is being supported by key industry players, including Route Mobile, Rocketship Films (A Jagran New Media Initiative), Haptik, Indus App Store, True Balance, Hexawebony, and ValueFirst, among others.

 Also, part of this conference is an award ceremony – Digital Native Brand Awards, which celebrates and honors businesses and brands that have harnessed the power of digital technology, epitomized the spirit of digital entrepreneurship, and leveraged technology as a core driver of their success.

18, Nov 2023
Transformative Women Entrepreneurs Shaping India’s Startup Landscape

As we celebrate Women Entrepreneurship Day, it’s crucial to recognize and applaud the indomitable spirit of women who are not just breaking glass ceilings but reshaping entire industries with their vision, tenacity, and innovation. From the thriving landscapes of wellness and agriculture to the dynamic realms of blogging and sustainable development, these women are making waves and inspiring change. Let’s delve into the incredible journeys of Shreedha Singh, Dhanashree Mandhani, Richa Sharma, and Pihu Jain, who exemplify the limitless possibilities for women in India’s entrepreneurial space.

Shreedha Singh, Co-founder, T.A.C – The Ayurveda Co.: Originating from the village of Karanda near Varanasi, Shreedha Singh’s journey—from earning ₹80 per day at McDonald’s at 14 to becoming an angel investor on Mukesh Ambani’s ‘Indian Angels’—is truly inspirational. Shreedha, the vibrant force behind T.A.C. – The Ayurveda Company and Khadi Essentials, is taking the wellness industry by storm. As a seasoned entrepreneur and a passionate proponent of holistic well-being, she is dedicated to bringing the benefits of the ancient science of Ayurveda to a broader audience. Shreedha’s success story encapsulates the limitless possibilities for women in India’s entrepreneurial space.

Dhanashree Mandhani, Founder & CEO, Salam Kisan: Dhanashree Mandhani is a 21 y/o entrepreneur who has rapidly emerged as a driving force in the Ag-tech industry. With a degree in Finance and Marketing from the esteemed Gies College of Business at UIUC, Dhanashree possesses a solid foundation in business strategy and entrepreneurship. At just 19 years old, Dhanashree founded PRYM Solutions in 2021, where she currently serves as the Founder and CEO of Salam Kisan, an end-to-end Ag-tech platform for farmers. Salam Kisan has garnered attention for its innovative approach to addressing critical challenges faced by farmers. Through the platform, farmers gain access to real-time information, gain market linkage, and optimize their farming practices with precision agriculture, ultimately increasing their productivity and profitability.

Richa Sharma CEO and Co-Founder at happinetz: Growing up in Lucknow, Richa was exposed to a rich culture of literature and writing which was further accelerated by her early adoption of the internet in the city. This led her towards a life of blogging and social media, helping her become one of the most popular bloggers in the country. Wanting to further this movement, she went on to create Blogchatter, India’s most active community of bloggers. As both a parent and a blogger, Richa acknowledges the internet’s polarizing nature, with the potential for both positive and negative impacts. She firmly believes that parents hold the responsibility to shape their children’s digital experiences using appropriate tools and technology. Happiness is a Safe Internet Playground that emphasizes on guidance rather than surveillance and helps parents trail-blaze the challenges of the digital age for children and themselves.

Pihu Jain, Head, Girnar Foundation, CSR arm of CarDekho Group: Pihu Jain is the Head of the Girnar Foundation, the Corporate Social Responsibility (CSR) arm of the CarDekho Group. Under her guidance, the Girnar Foundation has positively impacted over 10,000 lives through eco-friendly practices, sustainable urban planning, and green infrastructure initiatives. Pihu has pursued a BA from Maharani College, University of Rajasthan. During her academic journey, Psychology emerged as a captivating area of interest for her. With a passion for making a difference, Pihu Jain envisions the foundation’s continued positive impact over the next three years. Her focus is on Sustainable Development Goals (SDGs) 3, 4, 5, 11, and 13, covering gender equality, climate action, sustainable cities, community well-being, and quality education. She also aims to address all 17 SDGs in the near future, recognizing the interconnectedness of global challenges and opportunities.

18, Nov 2023
Simplilearn is recognized by training industry in the top 20 IT& Technical training companies in 2023

Bengaluru, November 18, 2023: Simplilearn, a global digital skills training provider, has been named to the Training Industry’s list of the Top 20 IT and technical Training Companies. Training Industry, the leading research and information resource for corporate learning leaders, prepares their Top 20 reports on critical sectors of the corporate training marketplace to better inform professionals about the best and most innovative providers of training services and technologies. This award adds to Simplilearn’s multiple recognitions by the Training Industry.

Training Industry selected the top 20 companies based on the extent and quality of programs and service offerings, industry visibility, innovation, impact in the IT and technical training market, client and user representation, business performance, and growth. This recognition exemplifies Simplilearn’s commitment to providing a highly interactive and seamless learning experience to working professionals in the digital space and empowering them for career advancement.

 Speaking on the achievement, Anand Narayanan, Chief Product Officer, Simplilearn, said, “I would like to thank all of the folks at Simplilearn for their absolute focus on getting great outcomes for our learners. Awards like these are a recognition of the hard work that goes in day in and day out in delivering joy and success to our learners and when we fail, to learn quickly and improve. I express my gratitude to the Training Industry for bestowing upon us this honor and recognizing our efforts in bringing quality upskilling across the globe.”

“This year’s Top 20 IT & Technical Training Companies are leading innovators in the IT training sector,” said Jessica Schue, market research analyst at Training Industry, Inc. “These companies demonstrate high-quality content on topics and skill sets such as cybersecurity, data science/analytics, cloud computing, programming with a wide range of languages, and much more. Utilizing advanced technologies and modalities like artificial intelligence (AI), augmented reality (AR), and virtual labs, these companies take an immersive approach to training and work continuously to adapt and keep up with the ever-changing IT market.”

18, Nov 2023
Visitors in for a pawsome day at Infiniti Mall with ‘What The Woof’

Infiniti Mall, Mumbai’s leading food, shopping, and entertainment destination is back with a thrilling day for all pet lovers with ‘What The Woof’ season 4. The day will feature dogs competing in engaging challenges and charming audiences with a magnificent ramp walk.

Pic - What The Woof at Infiniti Mall

 The day will also present an opportunity for visitors to adopt these canines and help them find their forever homes. A dog behaviorist sharing insights on the behavior of dogs and decoding its meaning will be an interesting aspect of the day. A veterinarian is also expected to enlighten audiences on various aspects of animal wellness. Besides, these intriguing discussions, a fun quiz trivia, along with games such as Temptation Alley, Simon Says and a treasure hunt will leave the audience amused and entertained.

 A delightful day for animal lovers, ‘What The Woof’ is expected to create a lively environment filled with smiles and exuberance.

 Details:
Date – 18th November, 2023
Venue – Infiniti Mall, Malad
Time – 4:00 PM onwards

 Infiniti Mall, a division of K Raheja Realty Group enthusiastically welcomes visitors to spend quality time with furry friends.

18, Nov 2023
Best Ways to Manage Stress and Anxiety

Best Ways to Manage Stress and Anxiety

Stress and anxiety are common experiences that everyone encounters at some point in their lives. While stress is a natural response to challenging situations, anxiety is a more prolonged and intense state of worry and fear.

Managing stress and anxiety is crucial for maintaining mental and emotional well-being. Here are some effective strategies that may help:

Deep Breathing and Mindfulness:

Practice deep breathing exercises to calm the nervous system.
Engage in mindfulness meditation to stay present and reduce anxiety about the future.

Regular Exercise:

Physical activity releases endorphins, which act as natural mood lifters.
Aim for at least 30 minutes of moderate exercise most days of the week.

Adequate Sleep:

Establish a consistent sleep routine to ensure you get enough rest.
Lack of sleep can contribute to increased stress and anxiety.

Healthy Lifestyle:

Maintain a balanced diet with plenty of fruits, vegetables, and whole grains.
Limit caffeine and sugar intake, as they can contribute to increased anxiety.

Social Support:

Share your feelings with friends, family, or a mental health professional.
Surround yourself with supportive and understanding people.

Time Management:

Prioritize tasks and break them into smaller, more manageable steps.
Avoid overcommitting yourself, and learn to say no when necessary.

Mind-Body Techniques:

Yoga, tai chi, and other mind-body practices can help reduce stress.
Progressive muscle relaxation can also be effective in relieving tension.

Limit Exposure to Stressors:

Identify sources of stress and try to limit your exposure when possible.
Learn to set boundaries to protect your time and well-being.

Positive Self-Talk:

Challenge negative thoughts and replace them with positive affirmations.
Practice self-compassion and avoid being too critical of yourself.

Hobbies and Relaxation Techniques:

Engage in activities you enjoy to distract yourself from stressors.
Try relaxation techniques such as reading, listening to music, or taking a bath.

Professional Help:

If stress and anxiety persist, consider seeking help from a mental health professional.
Therapy, counseling, or medication may be recommended depending on the severity.

It’s important to note that experiencing occasional stress or anxiety is normal, but if these feelings persist or interfere with daily functioning, seeking professional help is advisable. Mental health is a crucial aspect of overall well-being, and there are effective treatments available for managing stress and anxiety.

Remember that everyone is different, so it may take some trial and error to find the strategies that work best for you. It’s also important to be patient with yourself and seek professional help if needed.

18, Nov 2023
iLEAD Organizes A Star Studded Musical Event With Zarina Wahab, Chiranjeet Chakraborty, Chaiti Ghoshal To Promote Heritage Tourism In Murshidabad

Kolkata, November 18th, 2023: iLEAD, Institute of Leadership, Entrepreneurship, And Development, took a remarkable initiative in promoting heritage tourism through the lens of captivating music videos. Mr. Pradip Chopra, Chairman at iLEAD and PS Group orchestrated a star-studded musical endeavor that unfolded the legacy and heritage of Murshidabad in an unprecedented trilogy of music videos.

The musical event, held at iLEAD, showcased iconic locations such as Bari Kothi, Kathgola Palace, and Nashipur Rajbari. All three songs featured in the videos were sung by the multitalented Mr. Chopra himself, creating a harmonious fusion of heritage and melody.

Heritage Tourism In Murshidabad

Distinguished guests graced the occasion, including Prof. Tapas Chakraborty, Hon’ble Vice Chancellor of MAKAUT, Veteran Bollywood actress Ms. Zarina Wahab, Mr. Atul Singh (CSR Head, Emami), Ms. Chaiti Ghoshal (Actress), and Mr. Chiranjeet Chakraborty (MLA and Bengali actor) and Mr. Soumen Mitra (Director General of Police) among others.

Mr. Chopra, in addition to sharing his invaluable thoughts on global issues and sustainability, passionately advocated for the preservation and promotion of the heritage of Murshidabad. The music videos seamlessly weaved through the cultural tapestry of Murshidabad, offering a unique and immersive experience to the audience.

The first video, a soulful cover of “Hoshwalon Ko Khabar Kya”, artfully portrayed the legacy of Bari Kothi. “Mera Dil Yeh PukareAaja” then transported the audience to the majestic Kathgola Palace of Murshidabad, while the final video featured “Mujhe Kitna Pyar Hain Tumse”, bringing forth the essence of Nashipur Rajbari.

Heritage Tourism In Murshidabad

Ms. Chaiti Ghoshal expressed her admiration by sharing lines written by Mr. Rabindranath Tagore, underscoring Mr. Chopra’s dedication to showcasing the heritage of Murshidabad.

Veteran actress Ms. Zarina Wahab also shared her experiences working with Mr. Pradip Chopra, and Mr. Chiranjeet Chakraborty praised Mr. Chopra’s efforts in highlighting the potential of heritage tourism in Murshidabad through music.

iLEAD, as a college, that offers the degree program of BBA in Travel and Tourism, took the initiative to boost heritage tourism at Murshidabad. The event transcended beyond a mere musical showcase; it was a perfect blend of art, culture, and heritage, creating a lasting impact through memorable audio and visual compositions.