22, Dec 2023
Leaders for India (LIO) launches ‘LIO App’
Bangalore: 22nd December 2023 –Leaders for India Organization (LIO), a members-only community founded by Mohnish Yerra in 2022, unites business leaders, entrepreneurs, and angel investors to harness their collective resources for mutual growth. LIO serves as a business accelerator and startup incubation platform, providing personalized one-on-one support based on unique professional needs and aspirations through effective networking and mentorship.
The new ‘LIO App’ is launched to revolutionize community interactions and foster meaningful connections. With a visionary approach, the LIO App introduces an array of features designed to bring individuals closer within a shared space, enabling seamless networking and engagement.
In the past 18 months, Leaders for India Organization has evolved into a thriving community with 104 members comprising industry leaders, business veterans, recognized professionals, and influential figures with a combined net worth of ₹25,000+ crores. LIO has disbursed over ₹20 crores for 16 distinct business opportunities.
Additionally, LIO has also excelled in wealth management, overseeing ₹19 Crores in financial products to ensure the financial health of members. LIO manages ₹9.05 crores in AUM in their wealth management arm and has facilitated ₹9.8 crores towards land projects. Mohnish also manages a personal investment vehicle, MYCap Investments, with an impressive portfolio of 18 companies.
The unique platform, Leaders for India Organization, has firmly positioned itself as a trusted partner for wealth creation, extending financial support to members. LIO has transcended traditional angel investment models to evolve into a comprehensive consultancy firm. LIO offers tailored support, functioning as a Business Accelerator, Financial Advisor, Startup Incubator, and Technology Consultant, ensuring entrepreneurs receive customized guidance for success.
LIO’s three major services—Cohort Convergence, Investment Opportunities, and Extended Team—cater to diverse needs. Cohort Convergence involves grouping members into cricket teams for training and international competitions, while Investment Opportunities span a broad spectrum, including startups, hedge funds, VCs, movie projects, and more.
Extended Team, featuring LIO Day, positions LIO as an integral part of the members’ wealth creation journey, supporting them in fostering the right synergies and providing continuous support. The monthly events by LIO are —LIO Business Shower, LIO Recreational Events, and LIO Day—serve as our tools to increase essential touchpoints, fostering networking opportunities. For example in “LIO DAY”, LIO team engages in one-on-one sessions to grasp the unique investment appetite of each member, exploring ways to compound their social capital.
According to Mr. Mohnish Yerra, the Founder and CEO of Leaders for India (LIO),” Through LIO, we’ve built a platform that not only invests but nurtures dreams, turning them into impactful realities, one venture at a time. The LIO app will help in seamless engagement between the members of LIO. The new LIO App has a flagship feature ‘LIO Buzz,’ empowering members to connect with fellow LIO enthusiasts within a 5KM radius. This unique functionality enables spontaneous meetups, enhancing opportunities for collaboration, knowledge sharing, and personal connections.”
He further added, “LIO’s influence extends beyond borders, forging successful partnerships in pivotal cities like Chennai, Indore, Bangalore, Mumbai, Gurgaon, and Hyderabad. In future we plan to expand operations into Bengaluru, Indore, New Delhi, Mumbai, and Pune within the country, while also considering international growth into London (UK), with the objective of nurturing business ties and broadening investment prospects. Through this we aim to build a vibrant community of over 1000 members in the next 3 years.”
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- By Rabindra
22, Dec 2023
Amway India strengthens its premium skincare range: Introduces Artistry Skin Nutrition Vitamin C + HA3 Daily Serum
New Delhi, 22 December 2023: In its quest to provide a visibly healthy beauty to meet the diverse needs of an ever-evolving consumer, Amway India, one of the leading FMCG direct-selling companies, strengthens its Artistry Skin Nutrition range with Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum. This daily ‘hero serum’ provides enhanced hydration for brighter, radiant skin and a visibly healthy, youthful glow. Universally safe with all skin types, the Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum seamlessly complements the Artistry Skin Nutrition range, encompassing Artistry Skin Nutrition Anti-aging, and Balancing & Hydrating ranges.
Talking about the new launch, Ajay Khanna, CMO, Amway India said, “At Amway India, we are in a constant state of evolution, driven by the dynamic needs of our consumers. We are committed to providing need-based recommendations in skincare that seamlessly aligns with our consumer’s aspirations, helping them achieve their skincare goals. Harnessing our extensive expertise in skin science, we developed Artistry Skin Nutrition Vitamin C + HA3 Daily Serum, a hero serum that embodies the fusion of nature and scientific innovation. Artistry Vitamin C + HA3 Daily is a high-performance brightening Serum that works to visibly reduce lines and wrinkles and plump the appearance of skin with hydration. Concentrated with 2X Vitamin C, 2.4X antioxidants, and tri-action Hyaluronic Acid, Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum is a fresh-mix bottle that gives you a boost youthful radiance with every use. As per our consumer perception studies, 80% of users reported that it improved their skin’s hydration and tone in less than a week. And, continued use over 4 weeks resulted in visibly brighter and more radiant skin. We are confident that Artistry Skin Nutrition Vitamin C + HA3 Daily Serum will be the most sought-after product, empowering consumers to embrace visibly healthy skin that radiates confidence.”
22, Dec 2023
Tata Steel receives 9 awards in the Five Star Rating category for its coal mines
Bengaluru, December 22, 2023: Tata Steel has been honored with a Five Star Rating Awards for its exceptional performance in coal mining. The company’s underground coal mines, including four collieries in Jharia, and its opencast mines in West Bokaro, received these prestigious awards. All of Tata Steel’s mines have been consistently rated 5 stars in the Annual Rating of Coal Mines in India for the years 2019-20, 2020-21, and 2021-22.
The Star Rating Awards were presented on December 20, 2023, at Vigyan Bhawan, New Delhi, during the Star Rating Award Ceremony 2023. The awards were presented by Shri Pralhad Joshi, Hon`ble Minister of Coal, Mines and Parliamentary Affairs, in recognition of Tata Steel’s exemplary performance. Sanjay Rajoria, General Manager of Jharia Division, Tata Steel, along with other senior officials of Tata Steel, received the awards on behalf of the company.
In the underground mining category, Sijua Colliery from Jharia Division secured the 1st prize for all three assessment years, while Jamadoba Colliery received the 2nd prize for the year 2020-21. Additionally, Digwadih Colliery was awarded the 1st prize for the year 2019-20, and Bhelatand Amalgamated Colliery secured the 2nd and 3rd prizes for the years 2020-21 and 2021-22 respectively. In the opencast mining category, Quarry AB coal mine from West Bokaro Division received the 1st prize for the year 2021-22.
Expressing his happiness on receiving the awards, D B Sundara Ramam, Vice President, Raw Materials, Tata Steel, said, “We are honoured to receive these coveted awards for our coal mines. Tata Steel’s consistent recognition in the five-star category reflects its unwavering commitment to excellence in operations and outstanding performance across its mining operations.”
Star Ratings are awarded on a scale from Five Star to No Star, evaluating each mine’s achievements holistically. Coal mines are evaluated under three categories: Underground Mines (UG), Opencast Mines (OC) and Mixed Mines. The rating is given for each parameter, and the sum of the maximum points of all applicable parameters, as well as the sum of scored points, is calculated. Mines scoring between 91% and 100% receives a five-star rating.
The Star Rating Award has become a catalyst, fostering interest and engagement across the coal mining sector, demonstrating a collective commitment to excellence and responsibility. The star rating policy marks a pivotal turning point in India’s coal mining sector, driving continuous improvement, enhancing efficiency, and ensuring adherence to the highest safety and environmental standards for a sustainable future.
22, Dec 2023
Aditya Birla Sun Life Insurance partners with IDFC FIRST Bank to offer Life Insurance Solutions
Bengaluru, December 22, 2023: Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital, India’s leading, well-diversified financial services provider has announced a partnership with IDFC FIRST Bank. This partnership aims to provide comprehensive financial solutions and underscores a common vision of serving customers with industry-leading products and services.
Under this collaboration, Aditya Birla Sun Life Insurance will leverage the extensive distribution network of IDFC FIRST Bank to offer its diverse range of life insurance products and services to a broader customer base. This collaboration aims to provide customers with convenient access to high-quality life insurance solutions, addressing their financial protection needs comprehensively.
Aditya Birla Sun Life Insurance has a suite of best-in-class products and services that focus on retirement planning, ensure a steady source of second income, and offer tax-free returns. These have been designed to align with the unique needs and aspirations of Indians across the corporate sector as well as rural India.
This collaboration, opens a range of opportunities for both new and existing bank customers to access ABSLI’s diverse product offerings tailored to their life stages, including the recently introduced protection and savings offerings like Salaried Term Plan, Nishchit Aayush Plan, Assured Savings Plan etc.
Mr. Kamlesh Rao, MD & CEO Aditya Birla Sun Life Insurance said, “We are excited about this partnership, as it underscores our commitment to deliver comprehensive financial solutions to customers. This collaboration will go a long way in enhancing accessibility, as well as making financial protection and planning easily available to a wider segment of customers served by IDFC FIRST Bank’s extensive distribution network.”
Mr. Vikas Sharma, Head, Wealth Management at IDFC FIRST Bank, said, “This partnership aims to enhance the customer experience and aligns with our Customer-First philosophy. Further, this partnership will also promote financial inclusion and increase awareness about insurance and protection amongst people.”
22, Dec 2023
Garuda Aerospace Donates 1 crores Worth of Free Kisan Drones to Kaushalya – The Skill University, Gujrat for Drone Pilot & Skilling
22 December 2023; National: Garuda Aerospace, India’s leading drone manufacturer, and Kaushalya – The Skill University have signed a Memorandum of Understanding (MoU) to boost drone technology education in India. Honourable Prime Minister Shri Narendra Modi Ji and Chief Minister Bhupendrabhai Patelji have championed the cause of making India self-reliant through skill development, and this partnership aligns with that vision.
Under the terms of the MoU, Garuda Aerospace commits to providing Kaushalya – The Skill University with 10 small category agricultural drones, valued at approximately Rs 1 crore. These drones will be utilised for specialised training programs in agriculture, contributing to skill development in this crucial sector. Furthermore, Garuda Aerospace will offer mentorship support for drone technology to students and start-ups associated with the university. The collaboration extends beyond hardware support. Garuda Aerospace will provide the services of technical experts in the field of drones through online and offline channels. The company will also engage in collaborative research, indigenization, and product development with university faculties. In a bid to bridge the gap between training and employment, Garuda Aerospace will extend placement support to trainees undergoing drone training through the “Bharat Drone Association.”
“We are honoured to align with the visionary goals of Honourable Prime Minister Shri Narendra Modi Ji fostering innovation and self-reliance. This collaboration signifies our commitment to contributing to the skill development landscape, empowering the youth, and realising the larger vision of a self-reliant India. We look forward to synergising our efforts with Kaushalya – The Skill University and contributing to the nation’s progress in the field of drone technology. Recognizing the immense potential and youthful dynamism in Vibrant Gujarat, we are excited about the prospect of positioning the state as the Drone Hub of India. Our enthusiasm stems from the collaborative efforts to equip the younger generation with vital drone skills, aligning seamlessly with our vision for substantial employment growth. Prime Minister Modiji’s visionary initiative, involving the launch of 100 drones in 100 areas and his commitment to deploying 1 lakh drones in the next two years, underscores the rapid expansion of the drone industry. This ambitious goal necessitates the training of 1 lakh pilots, and Gujarat is well-poised to make a significant contribution—10% to the total Drone Pilot community. This development marks a pivotal step in propelling Gujarat to the forefront of the burgeoning drone technology landscape, and we are proud to play a role in this transformative journey.” said Agnishwar Jayaprakash, Founder and CEO, Garuda Aerospace.
The Memorandum of Understanding (MoU) is signed between Kaushalya – The Skill University, Govt. of Gujarat, was formally signed in the esteemed presence of the Honourable Minister for Industry Small, Micro, and Medium Industries Kutir, Khadi, and Village Industries Civil Aviation Labour and Employment, Shri Balvantsinh Rajput. The signing ceremony involved Mr. H.R. Suthar (IAS retd), representing Kaushalya – The Skills University, and Dr. Vijayakumar Rajarathinam, Chief Operating Officer of Garuda Aerospace Private Limited, Chennai. Under the presence of Dr. Anju Sharma, Additional Chief Secretary of the Department of Labour, Skill Development and Employment, along with Mr. Pankaj Mistry, Chief Skill Coordinator at Kaushalya – The Skill University, marked significant participation in the event. This strategic partnership symbolises a shared commitment to empowering the youth with cutting-edge skills and fostering innovation in the field of drone technology. Kaushalya – The Skill University and Garuda Aerospace look forward to a collaborative journey that will contribute significantly to India’s self-reliance in the domain of skill development.
22, Dec 2023
From Farm to Feast: Salad Days Hosts a Wholesome ‘SlowDown’ Experience in Vasant Kunj
New Delhi, 22nd December 2023: Salad Days, a pioneer in promoting healthy living through nutritious meals, hosted its inaugural ‘SlowDown’ event on Saturday, December 16th, 2023, at its organic farm in Vasant Kunj. The event being the first of a series, was designed to offer a unique immersive experience to the guests, and to showcase Salad Days’ commitment to health, sustainability, and organic farming.
SlowDown was a spectacular showcase of diverse experiences comprising a Guided Farm Stroll and Organic Wisdom. The attendees not only engaged themselves in the intricacies of Salad Days’ organic farm, but also gained valuable insights into sustainable farming practices. The Live Salad Bar & Sizzling Barbecue captivated the audience with live culinary demonstrations. It unveiled the magic of Salad Days’ chefs crafting the finest salads and grilling delights with fresh, wholesome ingredients. The guests indulged in gourmet salads and buffet extravaganza, treating their taste buds to a lavish spread that emphasised Salad Days’ dedication to delicious and healthy food. The Pick and Pluck Adventure provided a unique opportunity for attendees to channel their inner farmer, plucking fresh strawberries, greens, and veggies for a truly memorable experience.
Commenting on the success of the event, Varun Madan, Founder & CEO, Salad Days said, ‘Our three-acre organic farm in Vasant Kunj is a symbol of our commitment to quality and sustainability. It ensures our complete control over ingredient quality, guaranteeing that only the finest and most nutritious produce reaches the end consumer. This ‘SlowDown’ event serves as a celebration of our journey, values, and the community that has embraced Salad Days as a beacon of health and sustainability. The overall experience allowed the guests to witness firsthand our commitment to organic farming and providing nutritious, delicious meals.’
The ‘SlowDown’ event promises to be a recurring delight every weekend until February 2024. Immerse yourself in the genuine, down-to-earth ambience of Salad Days, set against the backdrop of a tranquil winter afternoon.
22, Dec 2023
Accelerating the Transformation of India’s EV Landscape: Leading Companies Driving Growth
In the dynamic landscape of India’s electric vehicle (EV) revolution, a wave of momentum is sweeping across the nation, propelled by a shared commitment to sustainability and a vision for a greener future. Amidst this transformation, five standout companies are taking center stage, driving the growth of the Indian EV ecosystem. Jio-BP, Statiq, Delta Electronics, and Chargezone are spearheading this movement through their innovative technologies, strategic partnerships, and a collective dedication to advancing electric mobility. Together, they are not only meeting the rising demand for EVs but also reshaping the terrain of sustainable transportation in the country.
Jio-BP: Innovating the Future of Power
Jio-BP, a collaborative venture between Reliance Industries and BP, is carving a niche in the EV sector with its innovative approach. The company is making substantial investments in electric mobility solutions, encompassing charging infrastructure and battery technologies. Operating under the brand Jio-bp Pulse, the company has expanded its network to over 1,000+ public charge points in FY 2022-23, strengthening its presence to 1,400+ across 8 cities and major highways. Anticipated to grow exponentially in FY 2023-24, Jio-BP’s strategic partnerships and commitment to fostering a robust EV ecosystem position them as a formidable player in the Indian market.
Delta Electronics: Precision in Powering EVs
A global leader in power and thermal management solutions, Delta Electronics brings its expertise to the Indian EV market, emphasizing precision and reliability. With a track record of supplying 8,000+ EV chargers to date, the company plays a crucial role in enhancing charging infrastructure. Delta Electronics’ fast-charging solutions contribute significantly to reducing charging times, facilitating widespread adoption of electric vehicles across the country. The brand also unveiled micro-grid Green EV charging solutions to further greenify the EV charging infrastructure in the country.
Statiq: Tomorrow’s Smart Charging Solutions
At the forefront of providing intelligent and efficient charging solutions for electric vehicles, Statiq focuses on cutting-edge technology, incorporating IoT to optimize charging processes. With a commitment to sustainability, the company has set up 7,000 EV charging stations along major highways and in National Capital Region. Statiq aims to install 20,000 charging stations by March, positioning themselves as a key contributor to India’s growing EV landscape.
Chargezone: Empowering EV Users Nationwide
Chargezone is simplifying the EV charging experience for users across India, rapidly expanding its network to provide convenient and accessible charging points. With 3,500+ charging points across more than 1,500 EV charging stations in operations or under construction in 37 Indian cities, and coverage of over 20,000 km of highways, Chargezone’s user-friendly mobile app and commitment to enhancing the charging experience play a pivotal role in encouraging more people to transition to electric vehicles.
As these companies charge ahead, the Indian EV ecosystem is poised for unprecedented growth. Their collective efforts in advancing technology, expanding infrastructure, and promoting sustainable practices pave the way for a cleaner and greener future on India’s roads. Stay tuned as these dynamic players continue to shape the landscape of electric mobility in the country.
22, Dec 2023
Platform 65 Hosts a Magical Christmas Celebration!
Bengaluru, 22st, December 2023: Platform 65 Restaurant, the largest toy train-themed restaurant in India, is delighted to announce an extended Christmas celebration, creating a magical experience for the community to revel in the holiday spirit. Starting on December 10, the restaurant has transformed its venue into a continuous winter wonderland, offering guests an ongoing experience filled with joy, festive decor, and delightful activities. All 11 branches of Platform 65 will be partaking in this grand celebration, ensuring the festive cheer of Christmas is embraced in each location.
As part of the ongoing celebration, Platform 65 invites guests to immerse themselves in the holiday ambience with a festive selfie frame and a beautifully decorated Christmas tree, adorned with charming ornaments such as Christmas stars, which serve as the centrepiece of the venue.
Throughout the ongoing celebration, the dedicated team at Platform 65 will be dressed in Christmas-themed attire with Christmas caps, embodying the spirit of the season. It also includes a Christmas drawing contest for kids, and a series of entertaining activities, with the popular Secret Santa taking centre stage. Guests can look forward to the continuous distribution of carefully selected gifts, fostering an atmosphere of joy and excitement. Under the expert guidance of Mr. Srikanth Bandaru, the Corporate General Manager at Platform 65, these initiatives at all the branches continue to spread the spirit of joy and excitement throughout the season.
Sadgun Patha, Managing Director and Founder of Platform 65 “Platform 65 stands as a culinary station where the magic of Christmas is served on every plate. Our ongoing celebration is an invitation for families, friends, and food enthusiasts to gather, dine, and make lasting memories together.”
Mr. Venkatesh, Vice President of Platform 65 said, “Platform 65 is not just a dining experience; it’s a festive destination where every meal is a celebration, and every guest is part of our joyous culinary journey. Join us this Christmas for an unforgettable ride filled with laughter, flavours, and the spirit of the season.”
Platform 65 is committed to offering an extended period of festive joy, where families and friends can come together to create lasting memories. The combination of ongoing festive decorations, a dedicated and joyful staff, and engaging activities promises to make this Christmas celebration an enduring and special experience for all.
22, Dec 2023
Escaro Royale Unveils Winter Elegance with Exquisite Handpainted Fur Boots in Winter 2023 collection
New Delhi, December 22st, 2023: Escaro Royale, the epitome of luxury and craftsmanship, proudly introduces the latest addition to its Winter Collection – the Handpainted Handpatinaed Fur Boots featuring ankle length fur boots in Blake stitch construction.
The Handpainted Fur leather boots for men represent the pinnacle of winter footwear, seamlessly blending comfort, coziness, and style featuring plush faux fur lining that envelops the foot in warmth, providing an unparalleled level of comfort during colder months. The incorporation of fur not only ensures insulation but also adds a luxurious touch, elevating the overall style quotient of the boots. Escaro Royale’s fur leather boots prioritize practicality, offering a cozy refuge for the feet while maintaining a fashionable edge. Whether navigating snowy landscapes or strolling through urban streets, these boots embody the perfect fusion of functionality, comfort, and timeless style.
“The Handpainted Fur Boots in our Winter Collection are a testament to Escaro Royale’s unwavering commitment to creating exceptional, handcrafted products. We believe in providing our customers with not just a pair of boots but a unique statement of elegance and warmth,” said Ambud Sharma, founder and CEO at Escaro Royale.
These boots are 100% handmade by expert artisans who represent the pinnacle of craftsmanship. Every stitch and brushstroke is a testament to the dedication and skill of Escaro Royale’s master craftsmen. Featuring handmade Argentinian Leather Sole, these boots boast a luxurious foundation. The addition of rubber inserts ensures not only exceptional grip but also durability for long-lasting wear.Employing the sophisticated Blake stitch construction technique, each pair of boots guarantees not only a sleek appearance but also enhanced flexibility and durability. Blake stitching is a shoe construction method where the sole is sewn directly to the upper, insole, and outsole from the inside of the shoe. It involves a single stitching line, creating a sleek and close-cut appearance with no visible welt on the outer sole. This technique enhances flexibility and contributes to a lightweight design.
Fashion aficionados and those seeking the epitome of winter luxury are invited to explore the Winter Collection, now available for purchase on the official Escaro Royale website, escaro.in.
22, Dec 2023
Columbia Pacific Communities Unwraps India’s First #LifeSizeSustainableSantaProject: Seniors Lead the Way to a Greener Christmas
Bengaluru, December 22, 2023: As the season of joy and festivities approaches, Columbia Pacific Communities, India’s largest and most preferred senior living community operators, has taken a ground-breaking step towards sustainability with the launch of India’s first life-size Sustainable Santa Project. Recognising the environmental impact of Christmas celebrations, which traditionally result in a significant amount of waste, and particularly plastic waste, the initiative aims to inspire a shift towards eco-friendly practices during the holiday season.
Every year, Christmas festivities contribute to an estimated 2 to 3 billion kilograms of waste the world over, much of which ends up in landfills, exacerbating environmental pollution and climate change. In response to this alarming trend, residents of Columbia Pacific Communities decided to lead by example, spearheading India’s first #LifeSizeSustainableSantaProject.
The project seeks to emphasize the crucial need for sustainability, especially in the face of global climate challenges. It also challenges stereotypes around the older generation’s environmental impact, showcasing the commitment and enthusiasm of senior residents in promoting conscious living.
Addressing the prevalent use of plastic in Santa Claus dolls that are sold during Christmas, residents of Columbia Pacific Communities engaged in a friendly competition to craft life-size sustainable Santas using upcycled and recycled materials, ensuring a zero-waste outcome. The goal was to create life-size Santas with a zero-carbon footprint, to urge more people to embrace recycling, reusing and reducing wastage, particularly during the festive season.
A video documenting the seniors’ creative process, shared on Columbia Pacific Communities’ Instagram/Facebook handles, showcases the residents employing their handicraft skills to fashion Santas from over 130 kgs of waste materials readily available at home, including upcycled plastic and recycled cloth, wood, PVC pipes, steel wires, sand, packaging material, coconut, cotton wool and newspapers. The top three Santa creations from across the communities were awarded gift vouchers, and the life-size Santas are prominently displayed at prominent locations across Bangalore and Hyderabad including The Oberoi Trident in Hyderabad, Nexus Shantiniketan Mall, Whitefield, Toscano Museum Road and The Biere Club, Lavelle Road in Bangalore, serving as inspiration to the younger generation to embrace a sustainable Christmas celebration. Columbia Pacific Communities has also partnered with NGOs such as The Little Sisters of The Poor in Bangalore and Society for Rural Development (SRD) in Hyderabad, to donate the life-size sustainable Santas.
Piali Dasgupta, Senior Vice President at Columbia Pacific Communities, expressed her enthusiasm for the campaign, stating, “Our senior residents have always challenged and broken stereotypes. With this campaign, they aim to showcase to the world that sustainability can be embraced in every aspect of life, even during celebrating festivals and important occasions. Their willingness to put in extra effort to make the holiday season sustainable and leveraging their talent to contribute meaningfully to the world, perfectly aligns with Columbia Pacific Communities’ brand philosophy of positive ageing.”
By initiating the Sustainable Santa Project, Columbia Pacific Communities sets a powerful precedent for conscious and eco-friendly celebrations, urging individuals of all generations to adopt sustainable practices and make a positive impact on the environment. People are urged to take selfies with the Sustainable Santas in the locations mentioned above and tag the brand sharing it on social media to raise awareness on sustainability and climate change.
