17, Nov 2023
Wakefit.co clocks in a 35% increase in revenues during the 2023 Festive Season Sale
Bengaluru, 17 November 2023 — Wakefit.co, India’s largest sleep and home solutions company, announced the results of its largest annual festive season sale in 2023, with a 35% increase in revenue compared to last year’s festive season. The brand’s flagship sale unfolded from October 7th to November 11th and recorded a whopping 2.4 million new visitors this year. This achievement not only reflects Wakefit. co’s dominance in the market but also underscores the evolving preferences and trust of customers in their quest for high-quality home and sleep solutions.
While mattresses and accessories continue to be the highest contributors to the revenue, furniture now commands 30% of the business. The sale recorded standout categories such as dining tables soaring to 3.4 times and wardrobes doubling to 2.6 times as compared to last year. Categories like shoe racks, TV units, and coffee tables have doubled in terms of demand since last year. This growth echoes evolving customer preferences for quality, innovation, and value for money, in addition to their need for aesthetics and functionality. Wakefit. co’s commitment to customer-centricity and product innovation has allowed the company to recognize these preferences and needs and cater to a larger base of customers across metros and non-metros.
Ankit Garg, CEO and Co-founder, Wakefit.co, “We are thrilled to announce that our festive sale this year has surpassed expectations, reflecting a robust 35% increase in revenue compared to last year. This achievement is a testament to the trust and enthusiasm of our customers. Welcoming 2.4 million new visitors to our platform is not just a number for us; it symbolizes the growing faith in our brand and the quality of our products. We are committed to continuously enhancing our product offerings and delivering exceptional value to our customers.”
Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co, “The success of our festive sale speaks volumes about the resonance of our brand in the market. This year’s performance is a significant milestone in our 8-year journey, and it reinforces our dedication to providing innovative and customer-centric solutions. This has resulted in the brand earning over 7 lakh verified reviews, the largest in this category in India. Each new and returning customer is a vital part of Wakefit. co, and we are grateful for the opportunity to serve and grow with them. We look forward to building on this momentum and reaching new heights in the coming year.”
The festive season saw a surge in customers, with over 1.75 lakh unique customers, marking a noteworthy increase from the previous year. Each addition is a testimony to the trust placed in Wakefit. co as the provider of choice for sleep and home solutions. While the top 8 metro cities contributed to over 50% of the revenue during the festive sale, Bengaluru, Hyderabad, and NCR continued to be the largest markets for Wakefit. co. In terms of the highest average order value, Kolkata ranked first, while Bengaluru, Hyderabad, and Delhi ranked a close second.
Wakefit. co has been in the industry for almost 8 years and has served more than 2 million customers across 19,000 pincodes. The company recorded a revenue of INR 825 crores in FY 2023 and aims to cross the INR 1000 crore revenue mark by FY 2024. This festive season has significantly contributed to the company’s revenue target. As Wakefit. co continues to redefine living spaces with affordable and ergonomic products, the company also envisions becoming India’s most loved home and sleep solutions company.
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- By Rabindra
17, Nov 2023
Ancestry unveils it’s wedding edit – Heer: Luxe and lustrous velvets in jewel tones
India, November, 2023:
Ancestry, known for seamlessly blending traditional crafts and modern aesthetics, is delighted to introduce its latest wedding edit – ‘Heer’. The collection is an exquisite tribute to the enduring charm of velvets for the upcoming season of winter weddings.
“Heer” is the brand’s interpretation of a bond shared between two friends at a joyous wedding celebration and is an ode to the strong connection of female friendships. It is imagined on soft and lush velvet with intricate details and signature prints.
“Heer” offers an impressive array of velvet pieces for your wedding festivities with a modern twist. At Ancestry, we celebrate our history and heritage in a contemporary language. Heer is our interpretation of that bond shared with friends, and family that etch a beautiful memory that lives in our hearts forever. It effortlessly caters to every facet of a woman’s life, flawlessly harmonizing fashion and functionality.
The launch of “Heer” is perfectly suited for the forthcoming wedding season. Its luxurious textures and vibrant hues pay homage to the beautiful lush velvet, delivering an enchanting amalgamation of tradition and contemporary along with their signature prints.
Explore the unique collection at Ancestry that celebrates the timeless beauty of Indian craftsmanship. With a touch of timeless grace, the brand continues to weave the threads of tradition and modernity into the fabric and craft.
17, Nov 2023
Amazon India signs MoU with AICTE to promote inclusive skill development and empowerment of women tech students under Amazon’s WoW (Women of the World) initiative
New Delhi, November 17, 2023 — Amazon India has signed a Memorandum of Understanding (MoU) with the All India Council for Technical Education (AICTE) to extend its initiative, Amazon WoW (Women of the World) across the country. This innovative program is designed to empower and equip women students enrolled in engineering colleges across India with essential skills to thrive in the technology industry. The collaboration agreement was signed by Suman Yadav, Director – Student Programs, Amazon, and on behalf of AICTE, by Prof. T G Sitharam, Chairman of AICTE, Govt of India.
The Amazon WoW initiative provides a dynamic platform for women students to seamlessly connect with the Amazon community, engage in immersive skill development sessions, and access a wealth of resources. Through this strategic collaboration with AICTE, the national apex body for technical education, Amazon is committed to enabling women students with the essential tools and knowledge necessary to navigate and succeed in the ever-evolving landscape of technology. Given the shared vision of AICTE and Amazon India in nurturing talent for the tech sector, this industry-government collaboration seeks to help women engage with industry leaders, technologists, and like-minded peers, all while honing essential career-focused skills.
Through this MoU, Amazon reaffirms its commitment to inspire and enable the next generation of women tech leaders and innovators in India.
Prof. T G Sitharam, Chairman of AICTE, expressed his enthusiasm about the collaboration, stating, “Amazon India is leveraging its industry expertise and technical prowess to support women empowerment in the country. Amazon WoW will be an invaluable program for women in engineering colleges across India. This initiative not only imparts essential skills, such as coding but also opens doors to invaluable opportunities for industry exposure and soft skill development to young women. It truly embodies the spirit of progress in AICTE’s pursuit of a more inclusive and dynamic tech landscape.”
Chetan Krishnaswamy, Vice President of Public Policy at Amazon India concurred, “I am elated to see this collaboration between Amazon and AICTE for the WoW program. AICTE being the umbrella body for all technical education institutions will allow Amazon India to sensitize and upskill future women leaders in tech in all corners of the country. We hope that through this initiative, women will not only gain skills that will help them tap job opportunities but that they will also be able to come together as a community that can continue to support each other in the future.”
Suman Yadav, Director – Student Programs, Amazon also highlighted the success that Amazon WoW program has seen since its launch in 2021 mentioning that ‘’ We recognize the gap in our country’s talent landscape today, where students lack appropriate mentoring and skills essential for their careers. Amazon WoW bridges that gap by providing a structured path including mentorship and learning opportunities for women engineering students to make informed career choices. Our collaboration with AICTE will further support our efforts in democratizing access to knowledge enabling and empowering women students to build fulfilling tech careers.’’
Since its inception, Amazon WoW has garnered over 298,000 subscribers on its platform. Over 900 women have secured internships or full-time opportunities at Amazon, a testament to the program’s effectiveness. Additionally, in the last 12 months, more than 40 sessions have been successfully
delivered, with an average of 300+ students attending each session. The program offers workshops on coding, problem- solving, tech interviews, and data structures and algorithms, equipping female students in their application and selection processes. Regular open office hours with senior Amazon employees also provide students with an opportunity to address their queries and seek guidance in a 1:1 setting.
Underscored by the mutual objectives of Amazon India and AICTE, this collaboration aims to foster optimizing resource utilization, upskilling, and promoting tech careers among women in STEM. It will not only facilitate employment for women but also empower them to play a pivotal role in propelling India towards becoming a truly digital economy.
17, Nov 2023
Reaching Beyond Borders: Navigating USA Higher Education with Top Platforms for Personalized Guidance
As per the Open Doors Report, the United States continues to be a premier destination for Indian students seeking higher education abroad. In the academic year 2022-23, the number of Indian students heading to the United States saw an impressive 35 percent surge, reaching an unprecedented high of 268,923 students. This surge not only reflects the appeal of American education but also underscores the global trend of students seeking diverse academic
experiences.
Research findings highlight that students who pursue education abroad not only enhance their professional opportunities but also develop a heightened sense of social awareness. This trend is a significant driver behind the increasing popularity of international education.
These global education providers are actively bridging the gap to facilitate students in their pursuit of studying abroad.
1. Study Group: Study Group is a leading provider of international education and a trusted strategic partner to over 50 universities around the world. Committed to a better world through education, we deliver high-quality international education solutions that drive success for our partners and students – from outstanding teaching to innovative approaches to international recruitment and student support. Our digital learning platform is intended, to help institutions deliver high-impact, transformational online and blended education using the most pedagogically powerful digital tools available.
2. iSchoolConnect Technologies – iSchoolConnect is India’s leading and most trusted overseas education consultant in the global higher education industry that leverages cutting-edge AI technology. While it takes 200+ hours for one student to cover the entire application cycle, iSchoolConnect brings this down to 24 hours. Their scalable technology can sift through 4000+ universities & 300K+ programs to give profile-based recommendations. The other offerings, such as the Writing Mentor Tool and Video Interview Analyzer, help students receive instant feedback on college essays/SOPs and university and visa interview performance. iSchoolConnect is the simple one-stop shop for all your higher education requirements. The Innovative EdTech platform helps you apply to universities around the globe and study abroad. As one of the best overseas education consultants in the world, iSchoolConnect supports students every step of the way, helping save both time and money. The company’s state-of-the-art AI- platform can scan through a vast collation of documents, recommend programs, and even arrange mock interviews, all within a matter of seconds.
3. Leverage Edu: Leverage Edu is India’s most trusted study abroad Ed-Tech platform providing full-stack services to students pursuing international education and careers. Headquartered in New Delhi, with offices in Hyderabad, Pune, and the recently launched European office in the UK, Leverage Edu offers specialized services along with various tech products such as Univalley- aimed at bringing together universities and students, Uniconnect- the World’s leading virtual education fair platform that helps 150+ universities connect with thousands of students, helping students apply in real- time and financial services.
4. Leap Scholar: Founded in 2019, Leap Scholar is South Asia’s largest overseas study abroad platform with products & services in overseas education. Leap Scholar has pioneered the ‘platform way’ of end-to-end services for students pursuing international education and careers and has a thriving community of 1M+ students. It aims to help build a network of bright Indian students looking for International education with a vision to assist future leaders in pursuing their international careers. It’s a one-stop solution for all the need to kick start a global education dream – from exam prep, and choosing the right university to help with application and financing counseling to lining up job interviews.
5. Yocket: Founded in 2015, Yocket is today the largest community-driven online platform for international education. They help students aspiring to study abroad by connecting them to the best universities in the world. To date, Yocket has helped more than 600,000 students plan their international education. Yocket for Students: Yocket is the perfect place to start your research and understand the process of studying in countries such as the USA, Australia, Canada, Germany, Netherlands, and many more. Yocket uses data science and ML combined with the power of the user community to accurately match students to more than 50,000 courses and specializations from 1200 international universities. Further, there’s access to application deadlines and tools to track universities’ decisions, prepare for tests, or connect with alumni and university reps. Yocket for University Representatives: Yocket is a great online platform to reach out to thousands of aspirants from India, Nepal, Bangladesh, Nigeria, and many more countries .
17, Nov 2023
Poorna Satya – India’s 1st nutritional Literacy platform aimed at bringing complete transparency to food consumption by Indians
National, [17th November 2023], –Poorna Satya, India’s first unique platform dedicated to improving nutritional literacy and food safety, announces the official launch of its much-anticipated website, which aims at educating and providing customers with insights that help them make well-informed nutritional value decisions. This marks the first website in India, offering an instant way for people to see, compare, and interact with their food choices amidst various popular and organic brands. The platform was unveiled in the presence of Mr. Pawan Agarwal, former FSSAI CEO, Secretary of the Ministry of Commerce and Industry (2020), and Revant Himatsingka, a health and wellness influencer with 1 million followers, apart from other influential names in the food and health safety bodies of India.
The opening event included a stimulating panel discussion on “The Importance of Food Awareness,” moderated by Dr. Pratichi Mishra. The discussion focused on essential aspects of food awareness, emphasizing the need to make informed decisions in the context of nutrition and food safety.
Poorna Satya’s remarkable venture started with a USD 5 million investment, emphasizing its potential impact on reshaping India’s food environment. The platform’s roadmap, which was unveiled at the event, outlines strategic initiatives such as the development of a user-friendly app, direct product scanning for over 5000 items, a 3X expansion of the comprehensive database, ongoing UI/UX enhancements, and brand collaborations.
Poorna Satya is further aiming for an ambitious goal of reaching one million users by March, emphasizing its dedication to making nutritional literacy accessible to a wide audience.
During the research by the company, it was observed that over 80% of popular packaged foods consumed in India are halal. This helps the brand position the significance of Poorna Satya’s objective to enhance customer awareness and educate them about their food choices, thereby fostering industry transparency. Some of the broad categories to map food are Sattvic, Halal, Kosher, Vegan, and Keto.
Speaking on this launch, Chahat Aggarwal, CEO, Poorna Satya, said, “The success of our launch event reaffirms the need for comprehensive nutritional information among today’s consumers. We as a brand are dedicated to empowering people through information, and this is only the beginning.”
Dev Datt Sharma Promoter, Poorna Satya says “There is a significant rise in the lifestyle diseases, obesity and incidents of CVD in the last 5 years. As per The National Nutrition Monitoring Bureau the food habits of urban Indians which is tilting towards processed foods coupled with sedentary Lifestyle is a strong contributor to the health quotient. Therefore we are happy to invest in a nutrition literacy platform that will help people make informed choices about the food they consume and move towards healthier food habits which will have a strong impact on curbing food borne illness”
17, Nov 2023
Six hours’ reconstructive surgery at Medica restores amputated finger after lift mishap
Kolkata, 17th November 2023: Medica Group of Hospitals, the leading healthcare chain in Eastern India, reaffirms its unwavering dedication to delivering exceptional medical care through the successful completion of a complex reimplantation surgery at its flagship facility in Kolkata. The intricate procedure was skillfully performed by the esteemed Plastic Surgeon, Dr. Akhilesh Kumar Agarwal, Consultant, Department of Plastic Surgery, Medica Superspecialty Hospital.
Sahil Kumar Paul, a 23-year-old male from Narendrapur, South 24 Parganas, West Bengal, experienced a traumatic incident where his little finger was accidentally amputated after getting caught in the doors of a lift. Acting swiftly, Sahil’s family contacted Medica Superspecialty Hospital, and with the guidance received, the family preserved the amputated part and arrived at the emergency department around 11 pm on Monday, 30th October 2023. Dr. Akhilesh Kumar Agarwal assessed his condition and led him through a complex surgery, around 12:30 am that same night, the surgery began, and it took more than six hours to reimplant the finger.
The finger was meticulously reimplanted, with all structures correctly reunited. K wires were used to fix the bone. A critical part of the treatment was the restoration of blood circulation through the blood vessels measuring smaller than 1 mm.
Sahil Kumar Das, employed at a BPO, shared his experience, and stated, “On the evening of 30th October, as I was returning from work, I had the accident in my apartment’s elevator around 8:45 PM. Enduring considerable pain, I was rushed to Medica with the preserved portion of my injured finger, where my surgery commenced at midnight. I was discharged on 5th November. I just finished my first weekly review with Dr. Agarwal and expect the plaster to be removed by next week. I can resume my routine activities in about eight weeks. I express my heartfelt gratitude to Dr. Agarwal and the entire Medica team for their swift response and support.”
Dr. Akhilesh Kumar Agarwal expressed his satisfaction with the outcomes, stating, “The success of this surgery highlights the importance of prompt action in such cases. We are pleased with the positive progress of Sahil. I would like to share for general awareness that in such accidents, there is often doubt regarding the appropriate procedure for transporting the patient to a medical facility. The initial step involves carefully isolating the severed body part, cleansing it with water, and then placing it in a water-resistant bag stored with ice. Subsequently, addressing bleeding concerns entails the application of a pressure bandage to stop hemorrhage. Lastly, expeditious transportation of the patient to the hospital is crucial to ensure prompt medical intervention.”
Ayanabh Debgupta, Joint Managing Director, Medica Group of Hospitals, said, “That we could save the limb of a 23-year-old young professional is certainly worth applauding. Timely intervention by Dr. Agarwal & team has helped Sahil with the complex reimplantation.”
17, Nov 2023
JioCinema announces major Kids entertainment foray
~ Dedicated Kids and family hub to be India’s single largest Kids’ entertainment destination
~ Over 3000 hours of top Indian and global content cutting across all Kid’s segments
17th November 2023, National: This Children’s Day, JioCinema, India’s ultimate destination for entertainment, announced its foray into Kids’ entertainment with a dedicated ‘Kids and Family’ offering. With a stellar content offering spanning over 3000 hours of some of the best-known franchises from across the world and the biggest Indian IPs, the platform will cater to young audiences across Tiny Tots, Kids, and Pre-teens and will also house content for the entire family to enjoy together.
Creating India’s single largest destination for Kids’ entertainment with over 100 top Toon franchises, 300+ Series and Movies spanning DIY, comedy, adventure, and action genres, JioCinema promises fun, thrill, and nostalgia, to every child across the country, with popular content available in 5+ Indian languages.
From Anime to superheroes, to mythos, spanning local and global favorites, JioCinema brings the largest offering of kids’ network content from Viacom18 including Motu Patlu, Shiva, Rudra, Chikoo aur Bunty, Pinaki and the Bhoot Bandhus, The Twisted Timelines of Sammy & Raj, Kanha – Morpankh Samrat, among others. Raising the bar with premium global series such as Harry Potter, Transformers, HBO Storybook musical, The Looney Tunes Show, Super Mario Bros, Justice League War World, Garfield, Tin Tin, Trollstopia, Zig & Shark, Peppa Pig, Pokémon, and movies like Shrek, Kung Fu Panda, Madagascar, Teen Titans Go, Polar Express, Lego Ninjago, The Flintstones, Boss Baby, and a lot more, JioCinema promises to entertain kids and those young at heart with thousands of hours of magical content. Through strategic partnerships with leading local and global studios including Cartoon Network Studios, Dreamworks, EOne, The Pokémon Company & Animaccord, among others, the offering will add fresh content every week.
Further exemplifying its commitment to providing a safe and wholesome family entertainment experience, JioCinema is including a ‘Kids and Family’ profile in every account, granting children access to only age-appropriate content. Recognizing the significance of screen time among children, the ‘Kids and Family’ profile is combined with a unique ‘PIN’ based ‘Parental Control’ mechanism. With advanced algorithms and cutting-edge technology, the profile will allow parents to customize the content access based on their child’s life stage, giving them complete control.
On creating a wholesome entertainment ecosystem for kids and their families, a JioCinema spokesperson said, “At JioCinema, we are deeply committed to building a one-stop destination for all things entertainment. We are invested in understanding Indian audiences and their preferences and continue to evolve as the preferred source for all their entertainment needs. Our newly added Kids and Family category will unlock access to millions of families across India and enrich family consumption. With the best content from India and around the world, available in multiple languages, we aim to be inclusive and an enabler of wider consumption with fewer barriers’’.
Headlining the rollout of the kids and family slate is the enthralling Pokemania festival, marking an exciting chapter for fans of the beloved Japanese Pokémon franchise. As the exclusive home to over 1000 episodes and 21 movies, JioCinema will be celebrating the fervor surrounding the enchanting poke monsters with a brand-new season unveiled every Thursday, starting on 16th November, with
Season 12.
This Children’s Day, celebrate the world of toons and embark on a journey filled with laughter and adventure only on JioCinema!
17, Nov 2023
Bird Airport Services commences world-class ground handling services at the Chennai International Airport
Bird Airport Services will commence to provide ground handling services to SriLankan Airlines’ aircrafts and passengers from November 1st, 2023. SriLankan Airlines is the largest operator of international passenger flights at Chennai International Airport and connects Indian passengers to the rest of the world through its well established international destinations.
Bird Group, one the largest and most diversified groups has pioneered the aviation services, travel, hospitality and retail industries in India for over 52 years. Bird Group’s ground handling entities, the largest private ground handling network in India, provide world class aviation services across 21airports, handling more than 4500 flights a month and have been awarded a ground handling concession at the Chennai International Airport. This marks a significant milestone in the company’s continued growth and commitment to delivering exceptional services.
The scope of ground handling concession, includes the right and the duty to provide, the following services to all domestic & international airlines:
• Passenger handling services (departure, arrival including lost and found and special assistance, including passenger and crew transportation between aircraft and airport terminal).
• Baggage handling (baggage sorting, preparation for delivery into flights, loading into and unloading from devices, transport to reclaim area, transfer baggage, baggage tracking and reconciliation).
• Ramp handling services (marshalling, cooling and heating, ramp to flight deck communication, loading and unloading, aircraft starting, safety measures, moving of aircraft, cabin & utilities cleaning, cargo ramp handling and storage of ULDs.
Following a rigorous tendering process in 2022 (in which more than 10 international players had participated), which focussed on benchmarks in industrial know-how, current international operations, best practises, reliability, safety procedures and quality standards, the Airports Authority of India (AAI) awarded Bird Airport Services, a long term ground handling concession to develop and operate a state-of-the-art ground handling operation for both domestic and international airlines at Chennai International Airport.
“As we embark on this new venture, Bird Group’s commitment to excellence remains unwavering. The company has made substantial investments in equipment, employee training, and facilities to enhance safety, sustainability, and performance. This includes upskilling new employees, implementing a digitalized aircraft turn-around process to improve efficiency and safety, and investing in state-of-the-art electric Ground Service Equipment (GSE) equipped with IoT and advanced safety features. Bird Airport Services is excited to bring its expertise to Chennai Airport, and we are dedicated to delivering exceptional ground handling services to all airlines and passengers,” said a spokesperson, Bird Airport Services.
17, Nov 2023
The Right Path -Best Practices for Security Automation
By Sundar Balasubramanian, Managing Director, Check Point Software Technologies India & SAARC
Cyberattacks increase? Check. Mitigation of such attacks? That’s a quandary organisations are still trying to grapple with. With cyberattacks increasing, including in the first three quarters of 2023 according to Check Point Research, which saw a 3% increase in average weekly global cyberattacks compared to the same period the year before, it is no wonder that organizations are getting wary. In India, Check Point Research reported a 17% increase in the weekly attacks per organization to 1,041 times.
Globally, nearly 75% of CEOs are concerned about their organizations’ abilities to avert or mitigate a cyber incident. It’s widely known that organizations need to become more resilient and prioritize continuous delivery capabilities.
In our constantly evolving threat landscape, one key way to build resilience is through cybersecurity automation. Survey data indicates that more than 40% of organizations see automation as a “major factor” contributing to the successful improvement of their cyber security posture. Security automation can streamline time-consuming, manual cyber security tasks and offer efficient threat prevention, investigation, and incident response mechanisms. Automation also empowers security staff to dedicate time to strategic, higher-level cybersecurity tasks that otherwise might be sidelined.
Security automation, it’s not that simple…
However, to gain the aforementioned automation advantages, organizations need to adhere to relevant, industry-led best practices. Doing so not only ensures that organizations can harness the full potential of automated cyber security solutions, but also enables staff members to work in a synchronous and symbiotic way with solutions.
These seven actionable security automation best practices below will help your organization integrate the strengths of automation with those of human intelligence; maximizing the opportunities to thrive within complex, high-pressure, and precision-centric enterprise ecosystems.
7 actionable security automation best practices
To achieve stronger cyber security outcomes through automation, unpack these savvy practitioner best practices:
1. Optimize the synergy. Automation excels in executing routine tasks. However, humans are still needed to bring in unique insights, contextual understanding, and strategic thinking.
It’s the synergy between automation and skilled staff that’s key to an effective, modernized cybersecurity strategy. Reallocate resources to evolve and rethink human roles and to ensure alignment across ecosystem elements.
2. Commit to team training. Prepare for the shift from manual to automated response by providing team members with comprehensive training that’s tailored to individual roles. Reinforce the technical aspects of new automated solutions and their implications.
Clarify precisely what a security automation solution can handle, and where human intervention is critical. Clear explanations around this can prevent misunderstandings and can ensure that your team knows when to step in.
3. Prioritize automation initiatives. Assess and decide on which security issues are most pressing; map out the priorities. When you have a well-defined set of priorities, develop use cases and evaluate opportunities for security workflow automation.
In the process, engage relevant stakeholders. Although bringing in a wider working group may slow down efforts, an inclusive approach ensures that key perspectives are heard, resulting in broader consensus and buy-in. This can prevent future roadblocks and resistance to automation adoption.
4. Take a measured approach. When it comes to security automation, most organizations can’t automate everything at once. But this may work to a given organization’s advantage.
Moving forward with automation in high-impact areas provides opportunities to build internal support for it and to showcase the effectiveness of automation tools. The initial results can reaffirm stakeholder buy-in and foster the momentum necessary to further expand automated initiatives.
A measured approach can serve as a foundation for a successful and adaptable automation strategy – one that aligns with your organization’s specific needs and objectives.
5. Create playbooks. Ahead of beginning the workflow automation process, ensure that workflows are as strong and as solid as possible. This will help when optimizing processes.
Then, develop playbooks. These will serve as the foundation upon which your automation efforts will be built. Playbooks will help set the stage for successful automation process development that’s predicated upon a solid foundation of well-documented and optimized workflows.
6. Plan higher-level projects. Automation presents opportunities for your security team to contribute to your organization at a higher level. Strategically consider how analysts may be able to redirect efforts into previously overlooked or under-attended value-added areas.
For instance, analysts may be able to spend time uncovering the root causes of persistent types of threats, such as phishing. Proactive investigations of root causes can assist with addressing underlying vulnerabilities. These kinds of activities can significantly contribute to the elevation of an organization’s cyber security posture.
7. Consider security orchestration. Integrating security orchestration alongside security automation enables organizations to seamlessly coordinate complex security workflows across multi-cloud environments. This can improve operational efficiency, communication, and collaboration, and can also yield reduced response times.
17, Nov 2023
South Indian Bank Launches ‘SIB Ignite – Quizathon’
Mumbai, November 17, 2023: South Indian Bank, one of the leading private sector banks in India, today announced the launch of ‘SIB Ignite Quizathon’ – a National Level Quiz Competition. The competition has been crafted to captivate and inspire college students nationwide, motivating them to exhibit their general knowledge and enrich their understanding of diverse subjects.
The quiz competition welcomes participation from college students representing various academic disciplines, offering them a platform to showcase their knowledge across a diverse spectrum of subjects. These subjects include current affairs, renowned individuals, sports, business, technology, arts, history, and geography. The competition spans across eight regions pan India, allowing students from these areas to engage in friendly competition and display their quiz acumen. The competition welcomes multiple teams from each college, with a minimum team size of two members.
The competition comprises three rounds. The first phase is a preliminary qualifying round held online, allowing teams from across the nation to participate in the quiz. The top eight teams from each region will then progress to the zonal level, which will be conducted in person. During the zonal round, the selected teams from the preliminary phase will be tested on their quick thinking and problem-solving skills through challenging questions. The top team from each zone will advance to the national level grand finale. The teams that have successfully qualified from each zone will vie for the coveted title of national champion. The national champion will be honoured with a cash prize of Rs. 1,50,000/-, the runner-up will receive Rs. 1,00,000/-, and the team securing the third place will be presented with a cash prize of Rs. 60,000/-.
Mr. Thomas Joseph K, Executive Vice President and Chief Business Officer at South Indian Bank, said, “The youth of the nation holds a pivotal role in sculpting India’s future, driving positive transformations, and laying a robust groundwork for the nation’s progress through education. They are the dynamic force propelling innovation, development, and societal evolution. With a legacy spanning across 94 years, South Indian Bank is deeply committed to inspiring and empowering young minds. The SIB Ignite Quizathon stands as a testament to this commitment—an initiative designed to connect with the youth, nurturing education and intellectual growth. Crafted to ignite the intellectual curiosity of college students nationwide, this quiz reflects our belief in fostering the inquisitive spirit and knowledge exploration of the youth. We extend a warm invitation to all young minds to step forward and participate in this enriching competition.”
The ‘SIB Ignite Quizathon’ invites college students nationwide to showcase their talents and knowledge. Students can participate in the quiz competition by registering on the SIB Ignite Registration link – https://online.southindianbank.com/SIBIgnite/. The deadline for registration is November 30, 2023. Pinnacle, a specialized provider of automated chat integration and communication solutions for enterprises, is the associate partner for the ‘SIB Ignite Quizathon’.
