8, Nov 2023
Kolkata Gets Ready to Celebrate Festivities with Amazon Xperience Arena
Kolkata, 8th November 2023: Amazon.in has reported growth in double digits across West Bengal and Kolkata with the city becoming the top 10 high-performing regions in the Consumer Electronics and Personal Computing category during the Amazon Great Indian Festival 2023. Fueled by financial schemes such as no cost EMI, customers in Kolkata continue to opt for premium products and upgrade to the latest appliances during the festive season. The growth for the Consumer Electronics and Personal Computing category is driven by the encouraging demand from Tier 2 and 3 regions across the state of West Bengal.
Customers in Kolkata also got a glimpse of Amazon Great Indian Festival 2023 at The Oberoi Grand, Kolkata with the ‘Amazon Xperience Arena’ (AXA) culminating on 7th November,2023. This one-of-a-kind showcase gave media, influencers, and customers a chance to experience their favorite brands and products while participating in fun engagements. Across the seven interactive zones at the event, customers competed to win exciting rewards and a chance to interact with their top brands across categories.

Commenting on the occasion, Nishant Sardana, Director, Consumer Electronics, Personal Computing and Large Appliances, Amazon India said, “We’re thrilled to conclude the Amazon Xperience Arena in Kolkata, which is amongst the top 10 performing cities for the Consumer Electronics and Personal Computing category, driven by upgrades and preference for premium products. During the Amazon Great Indian Festival 2023, we have also experienced a remarkable surge of more than 80% year-on-year growth in the appliances category across the region. As Kolkata’s festive season shopping continues to thrive on India’s most preferred marketplace, we are excited to share continued growth in this region”.
Here are some trends across Consumer Electronics and Personal computing along with the Large Appliances category observed on Amazon.in across Kolkata:
Consumer Electronics and Personal Computing
High-Growth Categories- Tablets, Laptops, Soundbars & Speakers: Tablets, laptops, soundbars, and speakers are the prominent categories exhibiting significant year-over-year (YoY) growth with an increase of almost 50%.
Shift towards premiumization: The premium category, featuring products priced above 50,000, witnessed 2x growth compared to last year
Better storage is preferred by customers: To ensure a lag-free experience, the gaming community in the region is opting for more storage capacity and high-performance computing devices. This trend has resulted in close to 70% year-on-year growth for 16GB RAM and 1 TB storage, and a remarkable 90% year-on-year growth for high-end processors ((i5/7/9, Apple M1, AMD Ryzen 5). The presence of multiple affordability options has also stimulated demand for high-performance devices
Smartwatches purchase is on the rise: This product category has experienced positive year-on-year growth of almost 80%, with customers preferring AMOLED displays
Most sold products during Amazon Great Indian Festival 2023: Smartwatches- Fire-Boltt Ninja Call Pro Plus, beatXP Marv Neo, Noise Pulse 2 Max; Headphones- boAT Bassheads, boAT Airdopes 141; Laptops: Apple Macbook Air, Acer Aspire lite, HP laptop 15S and Tablets: Samsung Galaxy S6 Lite, Xiaomi Pad 6, iPad Air 22 are most preferred amongst customers.
Brand preference:
○ Top PC gaming brands are HP, Acer, Dell and HyperX
○ Top 10 brands are Apple, boAt, HP, ASUS, Acer, Samsung, Lenovo, Fireboltt, Dell & Sony
○ Brands with the highest YoY growth are Govo, One plus, Redmi, Tribit, Gigabyte, Amazon Basics, CP plus, Apple, Marshall & MSI
Large Appliances:
Affordable levers are driving growth in Kolkata: Kolkata has experienced an impressive 80%+ year-on-year growth in the home appliances category, with the surge predominantly fueled by premium products during the Amazon Great Indian Festival 2023. Notably, 70% of consumers in these regions have availed affordability options (no cost EMI and more) to make their appliance purchases
Preferred categories: Among subcategories, the most significant growth was observed for Air-Conditioners, with a year-on-year growth of more than almost 2x, closely followed by Refrigerators
Brands Preferred: Consumers in Kolkata preferred Samsung, LG, Daikin, and many more while upgrading their home during Amazon Great Indian Festival 2023
West Bengal is a key region and has played a vital role in Amazon’s growth in India. Over the years, Amazon has invested in creating a robust physical infrastructure across India. Today, Amazon has more than 55,000 sellers from West Bengal selling everything from apparel, sports goods, hosiery items, consumables, and a lot more on Amazon.in. There are several programs and tools that have been rolled out in the state to help hundreds and thousands of small sellers embrace e-commerce. (Local Shops, Karigar, Saheli, Launchpad etc.)
To serve the needs of customers and sellers from the region, Amazon India has 3 large fulfilment centres in Kolkata with a total storage space of more than 3 million cubic feet. The region also has 3 sort centers with more than 1 million sq. ft. of processing area. These fulfilment and sort centers help serve sellers and customers in addition to helping in creating thousands of employment opportunities for local residents.
Amazon also has close to 90 Amazon-owned and Partner Delivery Stations, as well as more than 1300 ‘I Have Space’ stores in the state. Furthermore, Amazon India has created more than 100,000 seasonal job opportunities across its operations network for the Indian festive season. These opportunities include direct and indirect jobs across India in cities such as Mumbai, Delhi, Pune, Bangalore, Hyderabad, Kolkata, Lucknow and Chennai.
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- By Rabindra
8, Nov 2023
Cygnet Infotech unveils Cygnet Digital: A bolder brand and intuitive website transformation
Mumbai, 2023: Cygnet, a prominent provider of enterprise transformation platforms and services, has rebranded itself. The company’s new logo and website reflect the digital landscape of enterprise evolution. Cygnet Infotech has now become Cygnet Digital, marking a strategic shift towards offering customer-centric digital services, simplified tax solutions, and finance digitalization.

Speaking about this major milestone, Sanjeev Thakkar – Global Head of Marketing, at Cygnet Digital, said, ” With the reorganizing of our capabilities around Business, Intelligence, and Experience, we wanted to reflect this bold promise through our bolder logo and business challenges-centric website navigation. The Swan represents our commitment to a smooth transformation journey ahead. In addition to helping Cygnet differentiate itself from its competitors, creating more intuitive website navigation and capabilities helps users find what they are looking for more easily.”
The new Cygnet website, features a modern, user-friendly interface, allowing visitors to effortlessly explore Cygnet’s wide range of products, services, and resources. Prioritizing a user-centric design, the new website boasts simple and intuitive navigation cues and improved search functions. This significant transformation reflects Cygnet’s commitment to providing focused solutions and an optimized user experience. Cygnet has enhanced user experience on the new website, which embodies a new distinct brand identity and signals an exciting, possibility-filled future, to our customers, people, and partners.
It symbolizes the intangible values of Cygnet that are rooted in Indian civilizational knowledge systems and represents the company’s commitment to innovation and transformation, while the new tagline, Living the Trust, aims to make a promise to our clients, cygnetians, and communities’ aspirations a reality. The new logo and tagline reflect Cygnet’s commitment to creating positive transformation in people’s lives. They aim to build a sustainable future based on trust, integrity, and mutual respect. The company is now focused on creating a positive legacy for future generations.
Going ahead, Cygnet Digital will be redefining its go-to-market strategy while maintaining its leadership in tax and finance transformations, digital engineering, quality engineering, enterprise applications, data analytics, AI, hyper-automation, and digital commerce and experience. Cygnet Digital’s goal now is to make technology more accessible by collaborating with businesses to co-innovate.
8, Nov 2023
MamyPoko Pants onboards actress Saumya Tandon as their new face in Uttar Pradesh
The brand aims to strengthen its presence in the UP market with this association
8th November 2023: MamyPoko Pants, one of India’s leading brands in baby diapers, from Unicharm India, ropes in actress Saumya Tandon as the face of the brand for the Uttar Pradesh market. MamyPoko Pants is one of the market leaders in the diapers category and the inventor of India’s first pant-style diapers.
Saumya Tandon is quite known for her role in a popular Hindi sitcom that amassed cult fandom in India, especially in Uttar Pradesh. The actress has a very positive onscreen appeal and perfectly captures the brand’s tonality and larger messaging. Through this, she will communicate to the consumer base as an extension of the brand’s personality.

In order to maximize its market penetration, the brand aims to employ a comprehensive set of online and offline platforms by leveraging the new brand ambassador. Toward the same goal, the brand plans to implement both ATL and BTL advertising.
Saumya Tandon expressed her thoughts saying, “I’m thrilled to be partnering with MamyPoko Pants. More so because being a mother myself, I strongly resonate with their dual vision of ensuring the baby’s comfort & happiness and enhancing the experience of motherhood. I have immensely enjoyed my previous collaborations with the brand, but this extended partnership allows the brand and me, more room to grow, and I’m looking forward to that.”
Commenting on the partnership, Mr. Vijay Chaudhary, Managing Director, of Unicharm India said, “Considering that Uttar Pradesh is one of the most important markets for MamyPoko Pants, we wanted to ramp up our efforts to communicate the brand’s benefits and values to the consumers of the state. The ace actress, Saumya Tandon, has a quite positive appeal among this audience and has built a unique connection with them over the years, both through her famous character and her personality. That is why we are elated to have her come on board as the face of our brand. We are confident that the move will help us strengthen our brand communication and in turn our market position.”
This is not the first time that the brand has associated with the actress. Earlier this year, Saumya Tandon was featured in MamyPoko Pants’ video campaign promoting their diapers. The new long-term partnership aims to amplify and further build on the positive sentiments generated by that activation.
8, Nov 2023
Alembic Pharmaceuticals Ltd revenue up by 8 Percent to Rs. 1595 crores in Q-2 FY24
Mumbai, November 7th, 2023: Alembic Pharmaceuticals Limited reported its consolidated financial results for the second quarter and half year ended 30th September 2023.
Financial Highlights
- Net Sales grew 8% to Rs.1595 crores for the quarter.
- Net Profit for the quarter at Rs.137 crores.
- Net Sales grew 13% to Rs.3081 crores for the H-1.
- Net Profit for H-1 at Rs.257 crores.
Mr. Shaunak Amin, Managing Director, Alembic Pharmaceuticals Limited said “Despite the challenges of a muted demand in the Antibiotic and respiratory market, it was a satisfactory quarter, backed with a strong performance by our specialty and animal healthcare portfolio. We are confident of returning to an industry-beating growth moving forward”.
Operational Highlights
India Branded Business
- India Branded Business at INR 577 crores witnessed growth of 5% in Q2FY24 against IPM growth of 7%.
- Specialty therapies recorded growth of 10%* vis a vis industry growth of 9%*.
- Performed relatively better than the market in the Antibiotic and Respiratory segments. Underlying factors remain strong despite muted demand in the acute market for the quarter due to the weak season.
- Animal Health business recorded growth of 32% over PY Q2.
*IQVIA Qtr September’ 23
Mr. Pranav Amin, Managing Director, Alembic Pharmaceuticals Limited said “It was a satisfactory quarter led by growth in all the verticals of the company, in particular, Ex-US which grew by 17% and the API business outperformed with a 10% growth during the quarter”
Operational Highlights
International Business
- US Generics at Rs. 444 crores up by 6% on a YoY basis and by 14% on a QoQ basis
- Ex-US International Formulations grew 17% to Rs. 252 Crores in the quarter.
- We have regular exports now from both general injectable and oncology plants.
- 6 ANDA approvals were received during the quarter; 190 Cumulative ANDA approvals.
- 2 ANDA filings during the quarter; Cumulative ANDA filings at 252.
API Business
- API business grew 10% at Rs. 322 crores in the quarter.
- 132 cumulative DMF Filings.
The summary of Total Revenue is as under: (Rs in Crores)
| Particulars | Q2 FY24 | Q2 FY23 | % Change | H-1 FY24 | H-1 FY23 | % Change |
| Formulation | ||||||
| India | 577 | 549 | 5% | 1101 | 1029 | 7% |
| USA
Ex- US |
444
252 |
418
215 |
6%
17% |
834
518 |
785
396 |
6%
31% |
| API | 322 | 294 | 10% | 628 | 527 | 19% |
| Total | 1595 | 1475 | 8% | 3081 | 2737 |
13% |
8, Nov 2023
ABP News relaunches ‘Bharat Ki Baat’ : A Breakthrough in Political Journalism
New Delhi, November 08, 2023: ABP News, a leading Hindi news channel, has announced the relaunch of “Bharat Ki Baat,” its flagship prime-time political news program. This reimagined edition ushers in a fresh perspective, poised to redefine the way audiences interact with political journalism. Esteemed anchor Rohit Saval will lead this one-hour show, airing Monday to Friday at 8 PM on ABP News. With this show, ABP News goes beyond mere news reporting, actively empowering the public to shape their own political opinions and enabling viewers to stay well-informed and ahead of the curve.
The show’s groundbreaking format is set to revolutionize political journalism. In the first half of each episode, viewers can expect the three biggest political stories of the day presented in a unique storytelling format. Rohit will steer the ship as the expert pilot, with reporters serving as his co-pilots, providing depth to the stories, conducting fact-checks, and advancing the narratives. This approach guarantees a comprehensive grasp of the issues at hand.
The latter half of the show will present an in-depth explanatory story on the day’s top news, with a deliberate avoidance of redundant coverage. “Bharat Ki Baat” stands resolute in delivering exclusive stories, solidifying ABP News as a trustworthy source for breaking news and comprehensive analysis.
As India stands on the cusp of critical State Assembly Elections and Lok Sabha Elections, “Bharat Ki Baat” is primed to usher in a new era of transparency and empower the Indian public to make informed decisions. In a world inundated with information, distinguishing facts from noise often proves to be a formidable challenge. “Bharat Ki Baat” steps in to bridge this gap, offering viewers a dependable platform for cultivating well-informed perspectives.
Rohit Saval, formerly the Editor of ABP Ganga and a respected figure in the states of Uttar Pradesh (UP), Uttarakhand (UK), and Himachal Pradesh (HP), take the helm of “Bharat Ki Baat.” With his profound understanding of the political landscape in these pivotal regions, Rohit is ideally positioned to lead the show with expertise and authority.
ABP News is committed to unraveling the intricacies of Indian politics and keeping viewers at the forefront with unique programming and comprehensive reporting, enabling a deep dive into India’s political pulse and affording viewers a reliable platform to form informed opinions. ABP News’s unwavering dedication to delivering exclusive stories and in-depth analysis sets it apart in the realm
of political journalism.
8, Nov 2023
JIS Group launches its state-of-the-art JIS Drone Academy, Offering Exciting Courses in Drone Technology for the Very First Time
Kolkata, November 8, 2023: JIS Group announced the official launch of its state-of-the-art JIS Drone Academy with a vision of “ Education to Empowerment in collaboration with industrial leaders in the UAV tech domain, EduRade and Megh Robotics at the Dr. Sudhir Chandra Sur Institute of Technology Campus in Dum Dum. The academy aims to introduce a range of short-term courses designed to provide comprehensive training in various aspects of Drone Technology for aspiring drone enthusiasts. Sardar Simarpreet Singh, Director of JIS Group was present at the event.

The JIS Drone Academy is poised to become the go-to destination for aspirants looking to explore the world of drones, offering courses that cater to different interests and career aspirations. The courses to be offered at the institute are a Short-Term Course in Aerial Photography (Beginner), a Short-Term Course in Agricultural Application, a Short-Term Course in Security and Emergency Response, a Diploma in Drone Technician, and a Diploma in Drone Survey and Mapping.
The JIS Drone Academy is committed to providing the necessary knowledge and skills to empower individuals in the field of drone technology. With the potential for drones to revolutionize various industries, these courses aim to prepare students for exciting career opportunities and professional growth. This center aims to serve as a hub for the development, testing, training, and exploration of unmanned aerial vehicles, revolutionizing industries, generating employment, and entrepreneurship, along with opening new possibilities.
On this occasion, Sardar Simarpreet Singh, Director of JIS Group, said, “We at JIS Group have set our goal to unlock the skies of opportunity with JIS Drone Academy, where we intend to soar beyond boundaries to empower aspiring drone enthusiasts. We invite young minds to join us as we take flight into the future of technology and innovation.”
7, Nov 2023
Benefits of Online Education

Online education, also known as e-learning or distance learning, refers to a mode of education that is delivered over the Internet or through digital technologies. It has gained significant popularity in recent years, especially with the advancement of technology and the accessibility of the Internet.
Online education offers several benefits, which have become even more apparent and valuable in recent years. Here are some of the key advantages of online education:
Flexibility: Online education allows students to learn at their own pace and on their schedule. This flexibility is especially beneficial for working adults, parents, and individuals with busy schedules who may not be able to attend traditional classes.
Accessibility: Online courses are accessible to a global audience, breaking down geographical barriers. Students can access educational resources and programs from anywhere in the world, expanding their opportunities for learning.
Convenience: Learning from the comfort of one’s home or any location with an internet connection eliminates the need for commuting, saving time and reducing transportation costs.
Diverse Course Offerings: Online education provides access to a wide range of courses and programs, allowing students to choose from a variety of subjects and degree programs that may not be available at their local institutions.
Cost Savings: Online courses often cost less than traditional in-person classes. Students can save money on transportation, housing, and course materials. Additionally, many open educational resources (OER) and free online courses are available.
Self-Paced Learning: Online education allows students to learn at their own speed, which can be especially beneficial for those who need more time to grasp complex concepts or who want to accelerate their learning.
Personalized Learning: Some online platforms use adaptive learning technologies to tailor the content and pace of instruction to individual students, providing a more customized learning experience.
Improved Work-Life-Study Balance: Online education enables individuals to balance their work and family responsibilities while pursuing their educational goals, reducing the need to choose between education and other aspects of life.
Access to Expert Instructors: Online courses often feature instructors who are experts in their fields, including professionals who may not be available as local educators.
Interactive Learning: Many online courses incorporate multimedia elements, discussion forums, and collaborative projects, creating an engaging learning experience.
Global Networking: Online education connects students with peers from around the world, providing the opportunity to build a global network of contacts and exchange ideas and experiences.
Skill Development: Online education often focuses on developing digital literacy and tech skills, which are increasingly important in today’s workforce.
Lifelong Learning: Online education supports the idea of lifelong learning, allowing individuals to acquire new knowledge and skills at any stage of their lives.
Reduced Environmental Impact: By eliminating the need for physical classrooms, transportation, and printed materials, online education can be more environmentally friendly.
Accessibility for Disabled Individuals: Online education can be designed to accommodate individuals with disabilities, making education more accessible for a wider range of students.
While online education offers numerous benefits, it is important to note that it may not be suitable for every learner or every type of course. Some students thrive in traditional classroom settings, while others may face challenges with online learning, such as the need for self-discipline and time management. However, when used effectively, online education can be a valuable and flexible option for a diverse range of students.
7, Nov 2023
Cardiovascular Exercises for Your Health

Exercise is a physical activity performed to improve or maintain physical fitness and overall health. Regular exercise offers numerous benefits, both for the body and the mind
“Cardio” is a term commonly used to refer to cardiovascular exercise, also known as aerobic exercise. Cardiovascular exercise is a type of physical activity that increases your heart rate and breathing, improving the efficiency and strength of your cardiovascular system, which includes your heart and blood vessels.
Cardiovascular exercises, often referred to as cardio exercises or aerobic exercises, are essential for maintaining good health. They help improve your cardiovascular system, strengthen your heart, and provide various other health benefits. Here are some popular cardio exercises for your health:
Running: Running is an excellent high-impact cardio exercise that can improve your cardiovascular fitness, burn calories, and strengthen your leg muscles.
Walking: Brisk walking is a low-impact alternative to running and is suitable for people of all fitness levels. It can help improve heart health and aid in weight management.
Cycling: Riding a bicycle, whether indoors on a stationary bike or outdoors, is a great way to get your heart rate up and strengthen your leg muscles.
Swimming: Swimming is a full-body workout that is gentle on the joints, making it an excellent option for individuals with joint problems. It improves cardiovascular fitness and tones muscles.
Jumping Rope: Jumping rope is an inexpensive and highly effective cardio exercise that also improves coordination and balance.
Dancing: Whether it’s Zumba, hip-hop, or ballroom dancing, dancing is a fun way to get your heart rate up and improve your cardiovascular health.
Rowing: Using a rowing machine provides a full-body workout, engaging both your upper and lower body while boosting cardiovascular endurance.
Aerobics: Aerobic classes or videos incorporate a variety of movements like stepping, kicking, and jumping, helping improve heart health and overall fitness.
High-Intensity Interval Training (HIIT): HIIT involves short bursts of intense exercise followed by short rest periods. It’s a time-efficient way to improve cardiovascular fitness and burn calories.
Stair Climbing: Climbing stairs or using a stair climber machine is an effective way to work your lower body and increase your heart rate.
Hiking: Hiking in natural environments not only provides cardiovascular benefits but also connects you with nature, reducing stress.
CrossFit: CrossFit workouts incorporate a combination of strength and cardiovascular exercises to build overall fitness.
Kickboxing: This martial arts-based cardio workout combines punches and kicks with high-intensity intervals.
Remember to consult with a healthcare professional or fitness expert before starting a new exercise routine, especially if you have underlying health conditions or are new to exercise. It’s important to choose exercises that you enjoy, as this will help you stay motivated and make it easier to maintain a regular fitness routine. Aim for at least 150 minutes of moderate-intensity aerobic exercise or 75 minutes of vigorous-intensity aerobic exercise per week, as recommended by health guidelines, to maintain good cardiovascular health.
7, Nov 2023
Balancing Actions: How an Entrepreneur Should Prioritize Their Professional and Personal Goals
By – Dr. Vivek Bindra, Founder & CEO of Bada Business Pvt Ltd, Renowned Youtuber, entrepreneur, educator, international motivational speaker, leadership consultant, and startup guru.
The life of an entrepreneur is a constant juggling act, with numerous responsibilities and goals to manage. From building a successful business to nurturing personal relationships and pursuing individual dreams, the entrepreneur’s path can be overwhelming. However, mastering the art of prioritizing between professional and personal goals is essential for long-term success and well-being.
In this article, we’ll explore the challenges entrepreneurs face in balancing their professional and personal lives, and provide insights on how to effectively prioritize these two vital aspects of life.
The Entrepreneur’s Dilemma
Entrepreneurs are known for their dedication and tireless pursuit of their business ambitions. They often find themselves caught in a relentless cycle of working long hours, making personal sacrifices, and facing high levels of stress. While dedication to one’s professional goals is admirable, neglecting personal well-being and relationships can lead to burnout and a sense of emptiness in life.
On the flip side, focusing solely on personal life and neglecting professional responsibilities can hinder business growth and financial stability. Striking the right balance is a challenging task, but it is essential for both personal fulfillment and business success.
Prioritizing Professional Goals
Set Clear Business Objectives: Start by defining your business objectives and goals. What do you want to achieve in your professional life, and what is the timeline for reaching these milestones? Maintaining a well-defined plan will enable you to remain dedicated to your entrepreneurial pursuits.
Time Management: Well-organised time management is essential for entrepreneur. Prioritize tasks, delegate responsibilities where possible, and minimize time-wasting activities. Time spent on your business should be purposeful and productive.
Seek Professional Development: Continuously invest in your professional development. Stay updated with industry trends, attend workshops, and network with like-minded individuals. Gaining new skills and knowledge will not only enhance your business but also boost your confidence.
Delegate and Automate: Acquire the skill of entrusting responsibilities that do not demand your direct involvement. Automate routine processes to save time and reduce your workload. This will free up more of your valuable time for strategic decision-making.
Prioritizing Personal Goals
Define Personal Values: Take time to understand your personal values and what truly matters to you outside of work. Are your relationships, health, or personal passions a priority? Knowing your values will help you allocate time accordingly.
Self-Care: Prioritizing your health and well-being is non-negotiable. Make exercise, healthy eating, and adequate rest part of your routine. A healthy entrepreneur is a more productive entrepreneur.
Maintain Relationships: Your personal relationships are a source of support and happiness. Dedicate time to nurture them. Schedule regular quality time with family and friends, and make an effort to be fully present during these moments.
Pursue Hobbies and Passions: Don’t let your professional life consume all your time. Engage in hobbies, interests, and passions that bring you joy and fulfillment. These activities can be a source of relaxation and inspiration.
Finding Balance
Balancing professional and personal goals is not about allocating equal time to each but rather about managing your time and energy effectively. This balance will evolve over time, depending on your business’s growth and your personal life circumstances. Here are some tips for achieving equilibrium:
Regularly Re-evaluate: Periodically evaluate your priorities and adjust them as necessary. Life is dynamic, and your priorities may shift with time.
Learn to Say No: Avoid overcommitting yourself to professional or personal obligations. It’s okay to decline certain opportunities to protect your well-being.
Seek Support: Don’t hesitate to seek help or advice from mentors, peers, or professionals who can provide guidance on maintaining balance.
As an entrepreneur, the journey toward achieving professional and personal goals can be challenging, but it is undoubtedly rewarding. The key is to be intentional about how you allocate your time and energy. Striking a balance between these two critical aspects of life is essential for long-term success, happiness, and well-being. By setting clear priorities and consistently reassessing them, you can navigate the entrepreneurial path while nurturing your personal life and passions. Remember, it’s not about choosing between one or the other; it’s about harmonizing them to create a fulfilling and prosperous life.
7, Nov 2023
Krafton achieves 3Q23 sales of KRW450.3B
New Delhi, 7th November 2023: KRAFTON, Inc. (CEO CH Kim) announced its 3Q23 preliminary earnings on November 7.
KRAFTON recorded its 3Q23 sales at KRW450.3B, OP at KRW189.3B, and NP at KRW211.6B in accordance with the Korean International Financial Reporting Standards (K-IFRS). Sales and OP both climbed 16% QoQ and 44% QoQ, respectively, which would translate into 4% YoY and 31% YoY, respectively. KRAFTON posted its 3Q23 cumulative sales at KRW1,376B and OP at KRW603.7B, claiming the highest OPM among the listed game companies in Korea.
The achievement in sales and OP is largely attributed to the stable revenue generated across all platforms by PUBG: BATTLEGROUNDS IP. On PC/Console, PUBG: BATTLEGROUNDS updated its classic maps Miramar and Erangel, and introduced a new weapon, Dragunov, offering new gameplay experiences to users in 3Q23. As the company has engaged in direct communication with users and actively gathered their feedback through the PUBG: BATTLEGROUNDS Director Live Talk since August, it achieved sales of KRW133.3B on PC/Console.
As for Mobile, sales picked up 26% QoQ and 9% YoY to KRW309.1B driven by PUBG MOBILE’s Dragon Ball Super collaboration and the resumption of BATTLEGROUNDS MOBILE INDIA (BGMI) services. In India, hosting large-scale Esports competitions and providing localized content helped sales and traffic return to the previous levels while the game has further solidified its position as the most popular game in the Indian market with a steady inflow of new users.
With its strategic direction of “Scale-Up the Creative” since early 2023, KRAFTON has been enhancing its publishing capabilities and focusing on new IP acquisitions, thereby gaining a foothold to take another leap forward. This year, up until the third quarter, KRAFTON has made equity investments in a total of 13 global studios, focusing on strengthening publishing capabilities and acquiring new IPs. As such, the number of global studios in which KRAFTON has invested since going public has increased to 21.
KRAFTON’s self-developed new titles are set to connect with fans, starting from 2024. Among these, ‘Dark and Darker Mobile,’ an extraction RPG independently developed by Bluehole Studio, and ‘inZOI,’ a life simulation game featuring realistic graphics, will be the first to meet the fans. Furthermore, the company is poised to bolster its earnings with a lineup of forthcoming releases, including an extraction shooter genre game, ‘Project Black Budget,’ currently being developed by PUBG STUDIOS and scheduled for launch in 2H24.
Dongkeun Bae, CFO of KRAFTON, stated, “KRAFTON is growing steadily based on the ongoing potential of the PUBG: BATTLEGROUNDS IP,” and added, “Moving forward, KRAFTON aims to become a company known for launching major new titles and highly anticipated games every year, by expanding our pipeline aggressively with our own game development and second-party publishing.”
| Earnings
(3Q23) |
Earnings
(2Q23) |
% chg (QoQ) | Earnings
(3Q22) |
% chg (YoY) | |||||||
| Sales | 4,503 | 3,871 | 16.3% | 4,337 | 3.8% | ||||||
| OP | 1,893 | 1,315 | 44.0% | 1,446 | 30.9% |
Table: KRAFTON’s 3Q23 (preliminary) earnings on a consolidated basis (unit: KRW100M)