NMIMS SoBA Celebrates Academic Achievements at 2026 Degree Ceremony

NMIMS SoBA Celebrates Academic Achievements at 2026 Degree Ceremony

Mumbai, Sep 3: The School of Branding & Advertising (SoBA), SVKM’s NMIMS (Deemed-to-be University) celebrated the graduating BBA (Branding & Advertising) cohort at its Degree Distribution Ceremony 2026, bringing together students, faculty, parents and industry leaders to mark an important milestone in the students’ journey from the classroom to the professional world.

The ceremony was graced by Shashi Sinha, veteran advertising and media leader and former Chairman & CEO of IPG Mediabrands, who brings nearly four decades of experience in shaping India’s advertising and media ecosystem. A recipient of the AAAI Lifetime Achievement Award 2023, Sinha has held key leadership positions across the industry and continues to engage with the evolving marketing landscape.

Speaking about the growing influence of AI and technology in advertising, Sinha highlighted the need to balance technological capabilities with human emotion, referring to the idea of “Heart and Science.” He encouraged the students to stay connected to life and culture, noting that advertising ultimately draws from the world around us. He also emphasised collaboration, pointing out that bringing together different people, experiences and perspectives can lead to stronger ideas and solutions.

The ceremony witnessed the presentation of degrees and scrolls to the graduating students, with Dr. Kiran Desai, Director, NMIMS School of Branding & Advertising, in attendance. The Dean’s List, SoBA Excellence Awards and Faculty Awards were also presented, recognising students and faculty members for their academic and overall excellence.

Dr. Kiran Desai, Director, NMIMS School of Branding & Advertising, said, “Our learning design aims to inspire all young dreamers who want to follow their dreams. We go beyond traditional knowledge delivery by integrating practical and experiential learning into every course. This approach cultivates the development of strategically sound, innovative and relevant media elements that are instrumental in crafting successful brand campaigns.”

The ceremony also featured the unveiling of “The Decision Point – Marketing Dilemmas for the Boardroom and the Classroom”, a book that explores contemporary marketing challenges and decision-making. Shashi Sinha unveiled the book alongside its editors, Dr. Kiran Desai, Director, NMIMS School of Branding & Advertising, and Dr. Rishika Bhojwani, Assistant Professor, NMIMS SoBA.

The event reflected SoBA’s commitment to bridging academic learning with industry perspectives, providing students with the knowledge, skills and exposure to navigate the evolving landscape of advertising, branding and communications.