3, Nov 2023
LUCA.ai Launches Its Revolutionary Learning Platform That Uses AI to Help Dyslexic Readers Thrive
Pittsburgh, PA, November 03, 2023 ,LUCA.ai launches its revolutionary learning platform that uses AI to help dyslexic readers thrive.
LUCA, a revolutionary AI learning platform, is thrilled to announce the launch of a new platform designed to assist dyslexic readers in learning how to read. The AI-powered platform is the first of its kind and has the potential to revolutionize the way in which those who struggle with reading and dyslexia learn to read.
“We designed this platform to help dyslexic readers learn how to read in a way that is tailored to their individual needs,” said Scott Sosso, Founder & CEO of LUCA.ai.“We believe everyone should have the same educational opportunities, and the LUCA platform makes this possible.”
LUCA.ai is a comprehensive learning platform that uses generative AI and automated speech recognition in combination with Artificial Intelligence, Machine, and Deep Learning to create personalized reading plans for each student. The program is designed to be intuitive and easy for all ages to use and provides the readers with the tools they need to succeed. Readers enjoy content and interests personalized for them at their current reading level. LUCA accomplishes this through AI technology, providing a personalized learning tool that continuously adapts to the reader’s skill level.
Sosso experienced the challenges of dyslexia first-hand as a parent, as his son has the condition.
“Luca was a bright and engaging child, reading was extremely challenging,” said Sosso. “While Luca was a bright boy, reading in and out of school was a real challenge. Every night was a struggle to get homework done.” Over the years, it became clear that schools were and are not properly equipped to empower students with dyslexia, leaving them behind with lifelong learning challenges that impact their futures.
According to the Yale Center for Dyslexia and Creativity, one out of every five students struggles with dyslexia. Unfortunately, 80% of these children do not receive a proper diagnosis. This lack of diagnosis means these students do not receive the appropriate learning support to improve their academic success.
“Many parents I speak with have similar experiences to our family, but are unsure of the steps they need to take to help their children excel in reading.” said Sosso. “Our team developed this tool out of our personal belief that every individual should have access to the same educational opportunities. We hope LUCA.ai might make that dream a little more realistic.”
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- By Rabindra
3, Nov 2023
Srinagar Smart City takes the green route with Tata Motors Ultra EV electric buses
Srinagar/Bengaluru, 3 November 2023: Tata Motors, India’s largest commercial vehicle manufacturer, announced that it has supplied the first batch of state-of-the-art Ultra EV air-conditioned electric buses to Srinagar Smart City Limited, via TML Smart City Mobility Solutions (J&K) Pvt Ltd, a Tata Motors Group company. The delivery of the electric buses is part of its larger order to supply, maintain, and operate 100 electric buses in Srinagar and 100 electric buses in Jammu, for a period of 12 years for Jammu and Srinagar Smart City projects.
The collaboration is part of an initiative of the Housing and Urban Development Department, Government of Jammu & Kashmir to establish an environmentally and financially sustainable network of public transport for Srinagar. The zero-emission buses are indigenously built on a next-gen architecture, equipped with the latest features, and powered by advanced battery systems. They are designed to provide a safe, comfortable, and convenient intra-city commute across the city of Srinagar.
The fleet of e-buses was flagged off by Shri Manoj Sinha, Hon’ble Lieutenant General, J&K, Shri Arun Kumar Mehta, Chief Secretary, J&K, Shri Junaid Azim Mattu, Hon’ble Mayor, Srinagar, Shri Prashant Goyal, Principal Secretary, H&UDD, J&K, Shri Vijay Kumar Bidhuri, Divisional Commissioner, Kashmir & Chairman, Srinagar Smart City, Shri Prasanna Ramaswamy, Administrative Secretary, Transport Department, J&K, Shri Athar Aamir Khan, IAS, Commissioner, Srinagar Municipal Corporation & CEO, Srinagar Smart City along with delegates from Government of J&K, Municipal Corporation of Srinagar and Tata Motors.
Shri Manoj Sinha, Hon’ble Lieutenant Governor, J&K congratulated the citizens of Srinagar on the occasion. He said the electric buses will change the paradigm of public transport in the city. He added that it was part of broader integrated sustainable urban mobility for the city. He expressed gratitude to the Hon. Prime Minister of India, Shri Narendra Modi for his unrelenting support to the Union Territory.
Sharing his thoughts at the flag-off event, Shri Prashant Goyal, Principal Secretary, Housing & Urban Development Department, J&K said, “J&K has embarked on a new phase of urban development which will ease the congestion on roads. Tata Motors has partnered with Srinagar Smart City Ltd for 12 years, which will help in improving the last-mile passenger transport system in Srinagar.”
Commenting on the occasion, Shri Athar Aamir Khan, CEO, of Srinagar Smart City Ltd, said, “Srinagar Electric Bus Project is part of our integrated Sustainable Urban Mobility of the city. This is for the first time such a massive transformation in public transport is happening in Srinagar. This will help decongest the city, and make reliable, affordable, and comfortable public transport available to our citizens.”
Speaking at the momentous occasion, Mr. Asim Kumar Mukhopadhyay, Chairman, TML Smart City Mobility Solutions (J&K) Pvt Ltd, said, “In a time where sustainable public transport is the need of the hour, we are thrilled that Tata Motors has been chosen to provide a transformative solution to the commuters in the beautiful city of Srinagar. Our advanced electric buses incorporate cutting-edge features that not only redefine the way people travel but also ensure their safety and comfort through their journeys.
We are not just providing electric buses; we are championing a shared vision with the Government of Jammu & Kashmir to offer eco-friendly, noiseless and emission-free transport solutions that align with the serene and pristine environment of this region. This marks a significant milestone in our ongoing commitment to safer, smarter and greener mobility solutions, and we look forward to playing a key role in shaping the future of public transport in Jammu & Kashmir.”
To date, Tata Motors has supplied more than 1,000 electric buses across multiple cities in India, which have cumulatively clocked more than 9.6 crore kilometres, with an uptime of over 95%. The Tata Ultra EV is a cutting-edge e-bus that sets new benchmarks for urban city commuting. With its full-electric drivetrain, this state-of-the-art vehicle optimizes energy consumption, resulting in low energy usage and operational costs. It offers features like ease of boarding, comfortable seating, and driver-friendly operations while ensuring zero emissions.
Equipped with electronic stability control, electronic brake distribution, air suspension, Intelligent Transport System (ITS), and panic button among other advanced features, it prioritizes comfort and safety to its commuters. This electric bus embodies the commitment to cleaner public transport and is an ideal choice for urban passenger transportation needs.
2, Nov 2023
Mahindra Lifespaces and Axis Bank partner to provide Home loans for Green Homes
Bangalore, 2nd, November 2023: Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development arm of the Mahindra Group, today, announced its partnership with Axis Bank, one of the largest private sector banks in India. Through this partnership, all Mahindra Lifespaces customers can now avail of home loans at a competitive interest rate, which is 0.25% less than the standard home loan rates. Emphasizing on the core values of this collaboration, the loan application and disbursal process will be seamless with reduced paperwork, to minimize paper wastage and ensure efficient document management.
Through this partnership, both entities aim to encourage customers to choose sustainable housing projects and adopt eco-friendly practices in their day-to-day lives. Mahindra Lifespaces is deeply committed to promoting sustainability, driving positive environmental impact, and enabling customers to craft their lives more meaningfully with its business operations while delivering value through innovative policies and product designs.
Commenting on the partnership, Sumit Bali, Group Executive and head, Retail Banking, said, “With growing awareness, customers have become more conscious about the eco-system and are actively seeking financial solutions to reduce carbon footprint in their day-to-day lives. We are excited to partner with Mahindra Lifespaces, with whom we share a common vision of ushering customers towards an environment-friendly lifestyle. By integrating innovative, eco-conscious practices, the two organizations are actively encouraging customers to embrace green homes with loans provided by Axis Bank to build their dream abode and, contribute to a greener planet ’’
Vimalendra Singh, Chief Business Officer (Residential) – West, Mahindra Lifespace Developers Ltd commented on this partnership, saying, “We believe our partnership with Axis Bank will incentivize our customers to choose eco-friendly buildings, and reduce their carbon footprint while enjoying favorable interest rates. This also underscores our steadfast commitment to promoting sustainable development. As developers with a 100% green portfolio, and a standing commitment to build only Net Zero homes from 2030, we fervently advocate environmental responsibility. Both our brands and their unwavering dedication to forging a brighter world for future generations, will deliver enhanced value to our customers.”
Axis Bank and Mahindra Lifespaces are fostering responsible home ownership and shaping a future where sustainability and financial choices go hand in hand. This initiative is set to pave the way for a brighter and greener tomorrow, urging customers to make conscious choices that benefit their families and the planet.
2, Nov 2023
Zee Studios made the brands #Restart their journey!
Mumbai, 2nd November 2023: The movie 12th Fail explores the journey of Manoj Kumar Sharma and despite all odds, how he restarted his journey towards success. The banter was appreciated by the media, critics, and brands alike.
Zee Studios’ latest film 12th Fail has been creating a buzz everywhere through its raw emotions with a story that connects to the hearts alongside a striking performance by Vikrant Massey. The story revolves around IPS aspirant Manoj Kumar Sharma played by Vikrant Massey. Despite all the challenges, with hope and courage, he always chose to restart.
The story weaved a seamless connection with the audience as it portrayed the real struggle of a UPSC aspirant and the idea of never giving up. This became the very reason for the movie to receive humongous support from the brands.
Leveraging the central theme of the film i.e. never giving up, Zee Studios kicked off a unique brand banter on X with the hashtag #Restart. Brands across the nation resonated well with it, and the audience as well shared their ‘Restart’ journey.
Popular and significant brands like Zepto, Lenskart, Yatra.com, Ixigo, Xiaomi India, Nerolac Paints India, Sugar Cosmetics, Ajio, Magicpin, CoinSwitch, Eloelo, Meesho, Snapdeal, iQOO India & Mivi participated and integrated their products and services in this fun banter.
The movie 12th Fail is an inspiration, not just for UPSC aspirants but for everyone to lead their way to success, rise back stronger after failures, and fly high!
This activity was a major part of the movie campaign that gained a lot of attention and created ripples of conversations. The movie 12th Fail is produced by Zee Studios and marketed by White Rivers Media, an integrated, independent digital marketing agency.
2, Nov 2023
News18 India Announces “Bhaiya Ji Kahin – Bharat Ki Chunav Yatra” – India’s biggest-ever election show
02 November 2023: News18 India, India’s No.1 Hindi News Channel, has announced the launch of “Bhaiya Ji Kahin – Bharat Ki Chunav Yatra,” the most extensive election show ever to air on Indian television. This remarkable show started from Rajnandgaon, Chhattisgarh on Monday, and it is set to go across the length and breadth of the nation.
The show’s format promises an engaging and insightful look into the issues, the level of development, and the expectations of communities across the country from the upcoming state and national elections. The show’s host, Prateek Trivedi aka Bhaiya Ji, has kickstarted this national journey from Chhattisgarh. In the months to come, he will travel extensively, engaging with people on the ground and leaders to discuss – unique challenges, aspirations of people from different regions.
After kicking off from Rajnandgaon, “Bhaiya Ji Kahin – Bharat Ki Chunav Yatra” will subsequently traverse to other key cities in Chhattisgarh including Jagdalpur, Durg, Khairagarh, Bilaspur, and Raipur given that the elections in the state are around the corner. Subsequently, the journey will extend to Madhya Pradesh and Rajasthan in the following weeks given the upcoming assembly elections in both states.
The show’s unique nationwide journey will capture the essence of India’s rich political landscape, making it a must-watch for anyone interested in the nation’s polity, vibrant democracy and indeed it’s future.
Karan Abhishek Singh, CEO – Hindi News, Network 18 said on the launch of the show, “News18 India has developed a reputation of consistently bringing path-breaking and insightful programming. Bhaiyaji Kahin was a clutter-breaking show from the very beginning with its refreshing and engaging format. With this edition of the show, we are bringing its freshness and energy to our coverage of the upcoming state and national elections in the country – an offering that is unmatched in scale.”
Stay tuned to News18 India for the most comprehensive election coverage, as Bhaiya Ji Kahin – Bharat Ki Chunav Yatra embarks on its epic journey, promising a blend of informative and entertaining content bound to keep viewers engaged from start to finish.
2, Nov 2023
Bishop Cotton Boys School partners with 56 Secure for comprehensive security solutions
Bengaluru, Nov 2, 2023: Bishop Cotton Boys School and 56 Secure, a leading innovator in security solutions, have forged a partnership today to guarantee maximum safety and security for the highly anticipated cultural fest, “Magnifeier.” Bishop Cotton Boys has chosen 56 Secure as their preferred security partner for the mega event, which is expected to have 20k + attendees. 56 Secure to deploy its holistic security solutions such as AI Powered camera, PSARA certified security personnel, and live monitoring. The once in every 10 years’ fest is scheduled to happen on the 3rd of November at Bishop Cotton Boys School, Bengaluru.
The forthcoming Magnifeier cultural festival, slated to be a prominent fixture in the city’s cultural agenda, boasts a remarkable roster of artists. This includes acclaimed stand-up comedian Kenny Sebastian, celebrated performers Amit Trivedi, Ritviz, and the ever-energetic Raghu Dixit. The event is expected to draw an audience of over 18,000 people.
Magnifeier’s organizers, in collaboration with 56 Secure, have implemented a comprehensive three-tiered security framework, marking the advent of a new era in security measures. Firstly, they have implemented state-of-the-art AI-powered surveillance, which harnesses cutting-edge artificial intelligence technology. This system ensures that real-time security updates are provided, allowing for immediate intervention if necessary.
Secondly, a network of PSARA-Certified Security Professionals has been established. They possess the expertise required to adeptly manage and address security concerns as they arise. Lastly, there are Enhanced Entry Protocols for event attendees. These measures create a controlled and secure entry environment, adding an extra layer of protection to the overall security framework.
Sharing his thoughts on the partnership, Sacheth Kadam and Harshit Sharma, Co-founders, 56 Secure said, “Together with Bishop Cotton Boys School, we are forging a new path for enhanced security at cultural gatherings. With safety being of paramount importance, we are thrilled to redefine the safety of the event through our advanced security framework. We aim to set a new gold standard for event security in the region, reaffirming our commitment to ensuring that the magic of ‘Magnifeier’ unfolds in the safest and most enjoyable way possible.”
Speaking on the partnership with 56 Secure, the security committee member stated, “The partnership between Bishop Cotton Boys School and 56 Secure sets a new standard for event security, ensuring the safety of Magnifeier attendees. This collaboration reflects our commitment towards a secure and enjoyable environment for everyone.”
A dedicated group of trained security personnel will be on-site to guarantee the safety of both performers and event participants. Their vigilant presence will play a pivotal role in upholding order and efficiently addressing any unexpected circumstances.
The partnership between Bishop Cotton Boys School and 56 Secure underscores their dedication to ensuring a secure and enjoyable environment for every Magnifeier attendee, establishing a fresh benchmark for event security in the region.
2, Nov 2023
Visual Education Tips to Sharpen Your Kid’s Memory
Visual education is a teaching and learning approach that relies heavily on visual aids and materials to convey information and facilitate understanding. It recognizes that people have different learning styles, and many individuals learn more effectively when information is presented in a visual format, such as through images, diagrams, videos, and other visual elements. Visual education can be applied at various educational levels, from early childhood education to higher education and even in professional training.
Visual education can be a powerful tool for sharpening your kid’s memory and enhancing their learning experience. Here are some tips to help you make the most of visual education for your child:
Use colorful visuals: Bright and colorful images capture a child’s attention and make learning more engaging. Use colorful posters, flashcards, and diagrams to explain concepts.
Mind maps and diagrams: Encourage your child to create mind maps and diagrams to organize information and connect ideas. This visual representation can help them remember complex concepts.
Visual storytelling: Use visual aids like picture books and storyboards to help your child remember information. Narrating a story with a clear beginning, middle, and end can make facts more memorable.
Educational videos and animations: Incorporate educational videos and animations that align with your child’s curriculum. Visual content can make abstract concepts more understandable.
Flashcards: Create flashcards with pictures or diagrams on one side and information on the other. This helps your child associate visual cues with the information they need to remember.
Visual aids for math: When teaching math, use visual aids like counting blocks, number lines, and geometric shapes. These tools can make abstract mathematical concepts more concrete.
Visual timelines: Use timelines to help your child understand historical events or the sequence of stories or processes. Visual timelines can help with chronology and context.
Virtual reality (VR) and augmented reality (AR): Explore educational apps and games that utilize VR and AR to create immersive learning experiences. These technologies can make learning more memorable and engaging.
Concept mapping: Teach your child how to create concept maps or flowcharts to visually represent relationships between ideas and concepts.
Interactive whiteboards: If you have access to an interactive whiteboard, use it to create dynamic and engaging lessons. Interactive activities can enhance memory retention.
Visual mnemonics: Use mnemonic devices that rely on visual cues or imagery to help your child remember information. For example, “Please Excuse My Dear Aunt Sally” is a common mnemonic for order of operations in math.
Visual aids for vocabulary: Create flashcards with images representing vocabulary words to help your child associate words with their meanings.
Real-world experiences: Take your child on field trips or visits to museums, zoos, and other educational places to provide real-world visual experiences that reinforce what they’re learning.
Mindful observation: Encourage your child to be mindful of their surroundings, paying attention to details, patterns, and visual cues. This practice can improve their observation and memory skills.
Review and repetition: Regularly review visual materials and encourage your child to explain what they see. Repetition can reinforce memory.
Remember that every child is unique, so it’s essential to adapt your visual education approach to your child’s learning style and preferences. Additionally, combine visual learning with other methods to create a well-rounded educational experience.
2, Nov 2023
Daily Healthy Diet to Live Healthy
Health and diet are closely interconnected, and what you eat can have a significant impact on your overall well-being. Maintaining a healthy diet is essential for overall well-being. Here’s a general guideline for a daily healthy diet that you can follow. Keep in mind that individual dietary needs may vary, so it’s essential to consult with a healthcare professional or registered dietitian for personalized recommendations:
Fruits and Vegetables:
Aim for a variety of colorful fruits and vegetables, as they provide essential vitamins, minerals, and antioxidants.
Consume at least 5 servings of fruits and vegetables daily.
Whole Grains:
Choose whole grains like brown rice, quinoa, whole wheat, oats, and whole-grain pasta.
Whole grains are a good source of fiber and important nutrients.
Lean Protein:
Include lean protein sources like skinless poultry, lean cuts of beef or pork, fish, tofu, legumes, and beans.
Fish, particularly fatty fish like salmon and trout, provide omega-3 fatty acids, which are beneficial for heart health.
Dairy or Dairy Alternatives:
Opt for low-fat or fat-free dairy products or fortified dairy alternatives (e.g., almond milk, soy milk) for calcium and vitamin D.
If you’re lactose intolerant or follow a vegan diet, ensure you get enough calcium and vitamin D from other sources.
Healthy Fats:
Use unsaturated fats like olive oil, avocado, and nuts in moderation.
Limit saturated and trans fats, which can increase the risk of heart disease.
Portion Control:
Pay attention to portion sizes to prevent overeating and maintain a healthy weight.
Hydration:
Drink plenty of water throughout the day to stay hydrated. Herbal teas and diluted fruit juices can be good options as well.
Limit Added Sugars:
Minimize the consumption of sugary beverages, candies, and processed foods high in added sugars.
Limit Sodium:
Reduce your intake of high-sodium foods, such as processed snacks, canned soups, and fast food.
Meal Planning:
Plan your meals and snacks in advance to make healthier choices and avoid impulse eating.
Balanced Meals:
Aim for a balanced distribution of macronutrients (carbohydrates, proteins, and fats) in each meal.
Mindful Eating:
Pay attention to your body’s hunger and fullness cues. Avoid eating when you’re not hungry and stop when you’re satisfied.
Avoid Overly Restrictive Diets:
Avoid extreme diets that eliminate entire food groups or severely restrict calories unless medically necessary.
Listen to Your Body:
Learn to recognize your body’s unique nutritional needs and adjust your diet accordingly.
Cook at Home:
Preparing your meals at home allows you to have better control over ingredients and portion sizes.
Regular Exercise:
A healthy diet should be complemented by regular physical activity to maintain overall health.
Moderation:
Enjoy occasional treats in moderation to prevent feelings of deprivation.
Remember that no single diet is suitable for everyone, and individual dietary needs may vary based on factors like age, activity level, and any underlying health conditions. It’s important to consult with a healthcare professional or a registered dietitian to create a personalized nutrition plan that meets your specific needs and goals.
2, Nov 2023
Elastic Global Threat Report 2023 Reveals Dominance of Ransomware
INDIA, Bengaluru, November 02, 2023 – Elastic® (NYSE: ESTC) (“Elastic”), the company behind Elasticsearch®, today announced its second Elastic Global Threat Report, issued by Elastic Security Labs. Based on observations from more than 1 billion data points over the last 12 months, the report reveals ransomware is expanding and diversifying; more than half of all observed malware infections were on Linux systems; and credential access techniques have become an essential part of the cloud intrusion process.
Key findings from the report include:
Malware Trends
The majority of malware observed was composed of a small number of highly prevalent ransomware families and commercial off-the-shelf (COTS) tools. As financially motivated threat communities adopt or offer malware-as-a-service (MaaS) capabilities, enterprises should heavily invest in developing security functions with broad visibility of low-level behaviors to expose previously undiscovered threats.
● BlackCat, Conti, Hive, Sodinokibi, and Stop are the most prevalent ransomware families we identify through signatures, amounting to about 81% of all ransomware activity.
● COTS malware capabilities like Metasploit and Cobalt Strike represented 5.7% of all signature events. On Windows, these families amounted to about 68% of all infection attempts.
● Around 91% of malware signature events came from Linux endpoints, while Windows endpoints accounted for only about 6%.
Endpoint Behavior Trends
The most sophisticated threat groups evade security by withdrawing to edge devices, appliances, and other platforms where visibility is at its lowest. As never before, the report highlights the need for enterprises to evaluate the tamper-resistant nature of their endpoint security sensors and consider monitoring projects to track vulnerable device drivers used to disable security technologies. In addition, organizations with large Windows environments should track vulnerable device drivers to disable these essential technologies.
● When looked at together, Execution and Defense Evasion make up more than 70% of all endpoint alerts.
● Elastic observed the most discreet techniques on Windows endpoints, being the top target by adversaries with 94% of all endpoint behavior alerts, followed by macOS at 3%.
● macOS-specific credential dumping was responsible for an astounding 79% of all credentials access techniques by adversaries, an increase of approximately 9% since last year. Of these attempts, we observed that Windows environments where ProcessDump.exe, WriteMiniDump.exe, and RUNDLL32.exe were used more than 78% of the time.
Cloud Security Trends
As enterprises increasingly migrate on-premises resources to hybrid or entirely cloud-based environments, threat actors are taking advantage of misconfigurations, lax access controls, unsecured credentials, and no functional principle of least privilege (PoLP) models. Organizations can dramatically reduce the risk of compromise by implementing the security features that their cloud providers already support and monitoring for common credential abuse attempts.
● For Amazon Web Services, Elastic observed defense evasion (38%), credential access (37%), and execution (21%) as the most common tactics mapped to threat detection signals.
● 53% of credential access events were tied to compromised legitimate Microsoft Azure accounts.
● Microsoft 365 experienced a high rate of credential access signals, accounting for 86%.
● 85% of Google Cloud threat detection signals were related to defense evasion.
● Discovery accounted for approximately 61% of all Kubernetes-specific signals, predominantly related to unexpected service account requests that were denied.
“Today’s threat landscape is truly borderless, as adversaries morph into criminal enterprises focused on monetizing their attack strategies,” said Jake King, head of security intelligence and director of engineering at Elastic. “Open source, commodity malware, and the use of AI have lowered the barrier to entry for attackers, but we’re also seeing the rise of automated detection and response systems that enable all engineers to better defend their infrastructures. It’s a cat-and-mouse game, and our strongest weapons are vigilance and the continued investment in new defense technologies and strategies.”
2, Nov 2023
Housing.com to invest in fintech start-up Easiloan with the ambition to create India’s largest home loan origination platform
National, 2nd November 2023: Housing.com, India’s preeminent digital real estate platform, has decided to make a strategic investment in EASILOAN, a fintech start-up focusing on digitizing the home loan journey. Although the specific investment sum remains undisclosed, this partnership aims to lay the foundation for Housing.com’s plans to create India’s largest digital home loan origination platform.
Owned by REA India, which also controls PropTiger.com and Makaan.com, Housing.com has emerged as the leader in the Indian digital real estate market. REA India is a subsidiary of the global conglomerate, REA Group Ltd. (ASX: REA).
Established in 2021 by Pramod Kathuria, Easiloan is a digital home loan marketplace offering personalized, end-to-end home loan solutions through collaborations with over 20 banks across India. The platform employs customer profile-based matchmaking, enabling users to compare, select, and process home loans seamlessly. Easiloan is strategically positioned for exponential customer acquisition through partnerships with brokers, developers, and other digital channels.
This partnership is designed to capitalize on Housing.com’s market-leading digital presence, while simultaneously broadening the reach of mortgage products to its esteemed network of brokers and developers. “This symbiotic collaboration is not just a value addition to our seller customers but also augments user engagement on our platform and offers an avenue for enhanced revenue generation,” said the company in a statement.
Mr. Dhruv Agarwala, Group CEO of Housing.com, PropTiger.com, and Makaan.com, said, “Housing.com is committed to offering its customers and consumers an exhaustive suite of real estate services, and this partnership with Easiloan marks a seminal step in that direction. Mortgages are an organic expansion within the digital real estate sphere, driven by the large customer base that we have cultivated on our platform.”
Mr. Agarwala further added, “Technological advancement and the Indian government’s commitment to digitalization in the lending sector will profoundly transform the home loans landscape in the forthcoming years, and we are committed to pioneering this revolution.”
With estimates showing a 16% growth in the overall home loan portfolio from December 2021 to December 2022, reaching a staggering $108.14 billion in disbursed loans in 2022 alone, housing credit in India is set for significant further growth in the coming years.
“We are delighted to partner strategically with Housing.com,” remarked Mr. Pramod Kathuria, Founder & CEO of Easiloan.com. “With the Indian fintech industry projected to be worth $150 billion by 2025 and the real estate market projected to reach $1 trillion by 2030, we can collaboratively define new milestones in both areas.”
Earlier, Easiloan has raised seed funding from Tomorrow Capital in Sept’21 and demonstrated strong traction in terms of customer acquisition, loan disbursement, and expansion in Mumbai, Pune, and Bengaluru.
Ms. Rohini Prakash, CEO, of Tomorrow Capital added, “We are proud to have backed Pramod in his journey to build Easiloan, and truly believe that it is a gamechanger for the mortgage space in India. The Easiloan brand uses a tech-first approach to deliver a superior home loan experience, from discovery to disbursement, for its customers. It continues to provide unparalleled benefits to multiple stakeholders including real estate developers and agents. We are glad to welcome Housing.com onboard in scaling the Easiloan platform further.”
