5, Oct 2023
Infinix unveils the future of home entertainment with W1 QLED TV

Mumbai, October 5th, 2023: Infinix, a pioneering force in the world of technology, is all set to introduce the all-new Infinix W1 QLED TV series featuring two size variants- the captivating 55-inch and the immersive 65-inch. This groundbreaking series marks the beginning of a new era in home entertainment, setting the stage for an unforgettable visual journey at just INR 37,990 and INR 47,990.
Size to suit your style: Two variants, one exceptional TV
Experience top-tier entertainment with the new 55W1 and 65W1 4K QLED TVs. These Ultra HD QLEDs offer exquisite visuals with 4K resolution and a stunning palette of 1.07 billion colors. Enjoy vibrant imagery brought to life by up to 320 NITS of brightness and HDR10 support while immersive sound is delivered through the 20W Box Speakers enhanced with Dolby Audio.
Powered by a Realtek Quad Core Processor, these TVs are backed by 1.5GB RAM and 8GB ROM to provide seamless performance. Control them effortlessly with the Magic Remote featuring AI Voice, and stay connected through dual-band Wi-Fi and Bluetooth 5.0. The TVs offer Versatile connectivity options, including three HDMI ports (including 1 ARC), two USB ports, optical LAN, and a 3.5mm jack.
Premium timeless design: Where technology meets aesthetics
Elevating your living space to the next level, the Infinix W1 QLED TV boasts a sleek, bezel-less design that seamlessly blends with your interior decor and elevates the ambience of your living space. Available in vibrant reds, soothing greens, and enigmatic blues, this TV is not just a viewing device; it’s a statement piece that adds an element of sophistication to your surroundings that never goes out of style.
Sharpest picture quality: Brighter colors, deeper blacks
Experience breathtaking visuals with Ultra HD Resolution and a staggering 1.07 billion colors. The Infinix W1 QLED TVs deliver unparalleled clarity with a 94% DCI P3 wide color gamut and HDR10 support, ensuring you see every detail as it was meant to be seen.
Gaming experience: Elevate your gameplay
The Game Dashboard feature transforms your TV into a gaming command center. Enjoy smoother gameplay with 60 FPS and enhanced visuals. With the Infinix W1 QLED TV, gaming has never been more exhilarating.
Powered by webOS Hub: The future of entertainment
The OLED TV, powered by the webOS hub, offers an unparalleled viewing experience, seamlessly integrating Apple and Android connectivity. Enjoy the best of both worlds as you effortlessly access your favorite apps, streaming services, and content, all on a stunning QLED display that delivers vivid, lifelike visuals.
Intelligent entertainment: Tailored just for you
Powered by AI, this TV recommends content based on your viewing history and popular trends. ThinQ Voice and the Magic Remote allow for effortless control with your voice or simple air gestures.
Audio that transcends: Hear every whisper; feel every roar
With up to 20-watt speakers, Clear Voice Pro, and customizable Sound Modes, the Infinix W1 QLED TV has Dolby Audio, offering a cinematic audio experience that immerses you in every moment.
Enjoy stunning visuals and immersive sound with the Infinix W1 QLED TV, now available with an extra 10% off for ICICI and Axis bank customers.
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- By Rabindra
5, Oct 2023
Luminous Power Technologies launches ConnectX App to track the performance and efficiency of rooftop solar systems

New Delhi, 5th October 2023: Luminous Power Technologies, a leading provider of energy solutions, today launched its cutting-edge energy management solution, the ConnectX App. The App aims to provide Luminous’ customers a powerful tool for managing and monitoring their Luminous solar product range, specifically inverters and associated systems. The App was launched at the Renewable Energy India Expo held at the India Expo Centre, Greater Noida where the company also showcased its widest range of roof-top solar solutions.
Packed with a suite of rich features, this innovative app is designed to empower consumers by providing them with real-time monitoring and data on energy consumption, solar energy generation, and inverter performance. In doing so, the application enables users to make informed decisions about their energy usage, fostering sustainable energy practices while reducing reliance on traditional grid sources.
According to Preeti Bajaj, CEO & MD, Luminous Power Technologies, “At Luminous, we envision a future where intelligent, interconnected solutions empower individuals and businesses through enhanced energy management. The user-friendly design, and features like real-time monitoring and data on energy consumption, make this App the perfect solution leading to optimised solar system performance. We are committed to simplifying energy management for the people and lead the way in smart energy solutions, with a strong focus on innovation and sustainability,”
With the launch, Luminous Power Technologies aims to reach consumers across residential, commercial, and industrial sectors. The app’s versatility is designed to cater to a diverse consumer base and ensure that advanced energy management is accessible to users in various markets and sectors. The ConnectX App is compatible with Luminous’ range of Solar products, including Solarverter Pro, Hybrid, PCU, and NXI GTI Series. The users will benefit from access to real-time data and insights, informing them about power generation, energy usage patterns, as well as performance and health of the inverter through notifications and update.
The Luminous ConnectX App offers a user-friendly design, ensuring a smooth experience. It features an easy login process, effortless Wi-Fi configuration, seamless data synchronization, and intuitive visualization of energy flow. Detailed device information is easily accessible, and users can connect with Luminous through social media platforms and accessible assistance and support services. With a visually appealing colour scheme and both dark and light modes, the app caters to users with varying levels of technical expertise. Its intuitive interface ensures effortless navigation and access to essential information.
The Luminous ConnectX App sets itself apart by offering a comprehensive solution for energy management, combining real-time data visualization, historical analysis, insights, and customer support. It aims to establish a new benchmark for user-friendly and feature-rich energy management tools, some of which are as follows:
• Real-Time Monitoring: Users can immerse themselves in real-time energy flow with intuitive animations, gaining immediate insights into solar energy generation, consumption, and storage (battery back-up). Users can get access to comprehensive details about their inverter, battery, and solar system.
• Financial benefits: Users can make financially informed decisions with ROI calculations and track energy savings over time. The app empowers users with insights into energy consumption and solar power performance, enabling optimized energy usage. This can potentially reduce utility costs, improve system efficiency, and maximize solar energy utilization.
• Historical Trends: Analyse past data on solar generation, home consumption, and power cuts to fine-tune your energy strategy.
• Environmental Contributions: Stay connected to the green revolution with insights into your environmental contributions.
• Energy Independence: Reduce your dependence on traditional grid energy sources and minimize your carbon footprint.
• Customization: Enjoy a personalized experience with the option to switch between light and dark mode themes.
Currently available for Android users, Luminous is actively working towards developing an iOS-compatible version that is expected to be available by the end of this year. Future updates will include support for non-solar products and upcoming offerings from Luminous. The users can leverage FOTA or Firmware-over-the-Air whenever a newer Firmware version is available and upgrade the app whenever a newer version is available at play store. While users can currently monitor inverter and connected device data, control over connected devices will be made possible in future versions.
The consumers can download the Luminous ConnectX App from the Google Play Store, tailored for Android devices. The setup process involves creating an account, entering the unique inverter serial number, and configuring the IoT device for real-time data access.
5, Oct 2023
Cover Story expands its footprint -Unveils 19th store in Lucknow
Lucknow, Oct 5th, 2023 –Cover Story, a leading name in the retail industry announced the opening of its second store in Lucknow, at Lulu mall. This marks a significant milestone for Cover Story as it celebrates the launch of its 19th store in India. The new store promises to redefine the shopping experience for the vibrant city.

Whether one seeks a trendy outfit for a night on the town or timeless classics for everyday wear, Cover Story promises to have something for every fashion aficionado.

“We are delighted to launch our second store in Lucknow. Cover Story’s aim is to keep up with the always-changing fashion trends, enabling its customers to build a wardrobe for every mood and occasion, and with our new store, we aim to target discerning consumers in Lucknow, who love to stay up-to-date with the latest fashion trends without compromising on the quality,” said a Cover Story spokesperson
5, Oct 2023
Novotel Hyderabad Airport Announces A Culinary Extravaganza ‘The Great Highway Food Adventure’
Hyderabad, 05th October 2023 – Novotel Hyderabad Airport (NHA) is thrilled to announce its latest culinary extravaganza “The Great Highway Food Adventure.” This extraordinaire culinary journey invites food enthusiasts and connoisseurs to embark on an exploration of the diverse and delectable cuisines along the iconic NH44 Highway.
Commenced on 30th September and to be continued until 28th October 2023. “The Great Highway Food Adventure” promises to redefine your perception of Indian cuisine. It showcases the distinctive cuisines of 11 states connected by the longest highway in the country. This exceptional event aims to unite the North, the Deccan, and the South in one delicious feast.

Hosted at Novotel Hyderabad Airport’s Food Exchange, this epicurean celebration unfolds on the next four Saturdays. It would serve a variety of dishes commencing with the fragrant spices of Kashmir and culminating with the fiery flavors of Kanyakumari.
Mr. Sukhbir Singh, General Manager expressed his enthusiasm, stating “Novotel Hyderabad Airport is delighted to host the Great Highway Food Adventure, offering a unique opportunity for our guests to tickle their tastebuds with the diverse and delectable cuisine that our country has to offer. We invite everyone to join us and be part of this unforgettable culinary journey.”
The Great Highway Food Adventure” is an epic road trip of flavors that guarantees to be a culinary experience of a lifetime. Join us at Novotel Hyderabad Airport and immerse yourself in the heart of India’s rich and diverse culinary traditions.
5, Oct 2023
Apex Food Safety Body FSSAI Accredits GITAM Hyderabad and Visakhapatnam Campuses Under ‘Eat Right’ Initiative
Hyderabad/New Delhi, 5 October 2023: In recognition of its highest dining standards for students and faculty, the Hyderabad and Visakhapatnam campuses of GITAM (Deemed to be University) have been awarded by the Food Safety and Standards Authority of India (FSSAI). The apex food safety body has bestowed the coveted ‘5 Star Hygiene Rating’ upon GIMSR CAFE located in Visakhapatnam, while both campuses have received the esteemed ‘Eat Right Certificate,’ as a testament to their commitment to providing safe, healthy, and sustainable food options.
GIMSR CAFE in Visakhapatnam Attains Coveted ‘5 Star Hygiene Rating’

GIMSR CAFE at GITAM Visakhapatnam campus has been awarded the prеstigious ‘5 Star Hygiеnе Rating’ by FSSAI. This еstееmеd rеcognition undеrscorеs thе café’s commitmеnt to maintaining thе highеst standards of food safety and hygiеnе. GIMSR CAFE has sеt a standard in the hospitality and catеring industry among other academic institutions, dеmonstrating its commitmеnt to еnsuring a safе and high-quality dining еxpеriеncе for its patrons.
Hyderabad and Visakhapatnam Campuses Awarded the ‘Eat Right Certificate’
Both the Hyderabad and Visakhapatnam campuses have received the prestigious ‘Eat Right Certificate’ from the FSSAI. This certification is a testimony to GITAM’s commitment to providing safe, pleasant, and sustainable meals to students and teachers. It underscores the University’s commitment to fostering a culture of balanced nutrition and sustainable meal practices in the education sector.
The ‘Eat Right Campus’ Initiative: A Nationwide Endeavor for Health and Sustainability

The ‘Eat Right Campus’ initiativе, spеarhеadеd by thе FSSAI, is a nationwidе campaign aimed at promoting safe, nutritious, and sustainablе food practices in divеrsе campus еnvironmеnts. This initiativе aligns pеrfеctly with thе broadеr vision of improving public health, promoting еnvironmеntal sustainability, and driving social and еconomic growth nationwidе.
According to Hеmant Bagga, Dirеctor of Hospitality at GITAM (Dееmеd to bе Univеrsity), “Thеsе accoladеs rеflеct our unflinching commitment to provide an exceptional dining еxpеriеncе that prioritizes food safеty, hеalth, and sustainability. Wе arе dеdicatеd to еnhancing thе wеll-bеing of our studеnts and faculty mеmbеrs through our dining facilitiеs.”
By achieving thеsе accoladеs, GITAM reaffirms its commitment to thе wеll-bеing of its students and faculty mеmbеrs. The ‘Eat Right Cеrtificatе’ undеrscorеs thе vital role of on-campus dining in еnhancing holistic growth and academic success. GITAM (Deemed to be University) is honored to rеcеivе thеsе prestigious awards and rеmains dеdicatеd to providing an exceptional dining еxpеriеncе that prioritizes food safety, health, and sustainability.
5, Oct 2023
Digikore Studios Makes History: 3rd Largest SME IPO Subscription in India, NSE listed at 57% premium over IPO Price
Mumbai, 5th October 2023: In a historic turn of events, Pune-based Digikore Studios, a world-class visual effects (VFX) studio, achieved a remarkable milestone with its successful IPO launch, securing the prestigious title of the 3rd largest SME IPO subscription in India’s history. The company now stands on the threshold of a new chapter in its remarkable journey, with its shares being listed at Rs 270 on the NSE Emerge, against the issue price of Rs 171, indicating a 57.8 percent premium.
The recent IPO launch in September 2023 sent shockwaves through the investment landscape as it garnered an astounding oversubscription rate of 18.78 times on the very first day. Retail investors showcased remarkable enthusiasm, oversubscribing by a staggering 32.73 times their allocated portion, while non-institutional buyers demonstrated their eagerness by subscribing 15.02 times. Qualified Institutional Buyers (QIBs) too expressed unwavering confidence, subscribing to their allotted portion by 7.09 times.
By the end of the second day, Digikore’s IPO had been oversubscribed by an impressive 65.59 times, further solidifying its position as a future leader in the VFX industry. The crescendo came on the final day, with an incredible oversubscription of 243.11 times amounting to applications worth Rs. 5,411 crores. Investors bid for a remarkable 31,64,27,200 equity shares, far exceeding the total offering of 13,01,600 shares. This demand reaffirmed Digikore’s status as one of the hottest IPOs in recent memory.
Abhishek More, Founder and CEO of Digikore Studios, expressed his excitement, saying, “We are thrilled to reach this significant milestone, which reflects the tremendous trust and support from our investors. The VFX and animation industry in India is experiencing a remarkable transformation, driven by a growing appetite for top-tier visual experiences in cinema, television, and advertising. With ever-evolving technology, we are empowered to take on more ambitious and inventive projects.”
He further added, “The Indian VFX and animation sector is poised for a bright future, projected to achieve a robust CAGR of 20% to 25% and surging towards an estimated market value of INR 190 billion by 2025. At Digikore, we are not just witnessing but actively shaping this promising future. With the resources from our successful IPO, we are committed to pushing the boundaries of visual effects and animation, setting new industry standards, and contributing to the remarkable growth of the Indian VFX sector. We eagerly anticipate delivering more groundbreaking visual effects and animation work from India in the years ahead.”
But this achievement did not happen overnight. Let’s rewind to discover the incredible journey that led Digikore to this moment. Digikore Studios, initially setting sail as a 2D animation venture in 2000, embarked on an extraordinary journey characterized by resilience and transformation. Through the ups and downs, from nearly facing closure to emerging as a global VFX powerhouse, Digikore’s story embodies robust vision and adaptability. A pivotal moment came in 2010 when they secured their first major VFX project, James Cameron’s Titanic 3D, heralding a new era of possibilities.
While they briefly ventured into Bollywood, the company soon realized the importance of profitability over fame, leading to a refocus on Hollywood in 2016. Just when things were looking up, the unexpected challenge of COVID-19 hit. However, Digikore proved its adaptability, swiftly adjusting to the surge in streaming platforms’ demand, which kept their business afloat.
Digikore has played a pivotal role in some of the world’s most iconic movies and shows, including Thor: Love and Thunder, Black Panther: Wakanda Forever, Deadpool, Star Trek, Jumanji, Stranger Things, Game of Thrones, The Last Ship, Titanic 3D, and Ghost Rider: Spirit of Vengeance, among others. They count every major studio in their list of growing clients including Disney, Marvel, Netflix, Amazon, Apple, Warner Brothers, Sony, Paramount, and Lionsgate.
The VFX industry is undergoing a seismic shift toward Virtual Production, and Digikore stands at the forefront of this revolution. Digikore’s early adoption places it in a prime position to drive substantial revenue and profits in the coming years. It has a proud history of embracing cutting-edge technologies, from AI in 2022 to leading the way in Virtual Production. This disruptive technology will democratize filmmaking, reshaping how movies, TV series, and commercials are created.
5, Oct 2023
Foxtale’s WorksWonders festive campaign celebrates everything that gives one that lit-from-within glow
Mumbai, October 5th, 2023: One of India’s leading D2C skincare brands, Foxtale has launched its very first 360-degree campaign #WorksWonders featuring Jennifer Winget as the face of the brand. The campaign is a celebration of all the big and small things that make people glow from within during the festive season. It focuses on how the bonds we build with our family and friends are what truly make us shine.
To bring out this message Foxtale has partnered with Jennifer Winget, one of India’s most recognized celebrities.
Through the years Jennifer Winget has epitomized the modern Indian women – ambitious yet rooted, talented yet humble, a go-getter and a wonder woman which made her the perfect partner for the campaign. In their 50 second digital commercial, they beautifully capture how even the simplest moments spent with friends and family bring the kind of happiness nothing else can. The digital commercial further focuses on how in the times of picture-perfect digital era, it’s the meaningful time spent off-camera that truly makes you glow.

Speaking on the campaign, Romita Mazumdar, Founder & CEO of Foxtale said, “Jennifer is a woman of wonder! Her timeless personality is something that truly resonates with our audience. They look up to someone like her because she is both aspirational and inspirational. So to do this campaign with her just felt right. That true glow comes from the strength and love of the relationships we foster. In a time when everyone is chasing the latest beauty trends, we want to remind our audience to focus on the real things that matter – family that comforts them, friends that always have your back and skincare that shows visible results.”
Enthusiastic about the campaign and association, Actor Jennifer Winget shares “I am absolutely thrilled to be a part of the Foxtale journey. I have followed the brand closely and it is great to see how a young brand has created such an impact on the Indian beauty sector in such a short span of time. Foxtale has always put out innovative, high-performing products with a vision that amplifies the narrative of authentic, real beauty by understanding the skin we’re in, enhancing it, and making a difference. With their #WorksWonders festive campaign, the brand is once again breaking barriers, focusing on the concept of true glow that exudes when we’re amidst joyous experiences with our loved ones. Because nothing makes our faces light up more than the people we love.”
The #WorksWonders digital commercial promises to engage the audience across various platforms. The campaign aims to create an impact across prime digital channels and social media platforms. Foxtale also plans multiple onground consumer experiences and activities across major Indian metros in the upcoming festive quarter as a part of this brand campaign.
5, Oct 2023
Recykal Certifies The Baker’s Dozen as a Plastic Neutral Brand
Hyderabad, 5th, October: India’s largest artisan bakery brand, The Baker’s Dozen, has embarked on an impactful sustainable initiative starting this financial year. The brand is dedicated to a 10-15% reduction in its carbon footprint and a significant reduction in plastic usage by the end of this financial year. Using Recykal’s Plastic Neutrality solution, the brand has effectively neutralized its plastic footprint for the period from April to July 2023.
The Baker’s Dozen recovered 35.29 MT of MLP (Multi Layered Plastic) and 0.4 MT of LDPE (Low-Density Poly Ethylene) plastic waste.
The impact that The Baker’s Dozen has created by achieving plastic neutrality for the period April- July 2023 :
● Reduced 48.5 MT emissions of CO2
● Generated 19409.5 KWh energy from waste
Recykal follows a three-step process to certify a brand as plastic-neutral. Firstly, the brand’s plastic footprint is calculated, taking into account both mandatory and voluntary compliance. Secondly, the calculated footprint is verified through Recykal’s digital platform. Finally, Recykal provides impact-offsetting solutions to the brand and ensures that the calculated footprint is recovered. Once the brand receives Impact Recovery Tokens, it is certified as plastic-neutral.

Ekta Narain, Co-Founder and Chief Business Officer, Recykal commented, “Congratulations to ‘The Baker’s Dozen’ on their remarkable achievement of plastic neutrality! We commend their dedication and commitment to sustainable practices. By effectively offsetting their plastic footprint, they have contributed to a greener and cleaner environment and set a compelling example for other businesses to follow. As more forward-thinking brands step up to offset their plastic usage, our mission at Recykal is to bring 10 percent of India’s waste into a circular Economy by 2027. Together, we can contribute to a more sustainable future for future generations.”
Commenting on this initiative, Aditi Handa, Co-founder and head Chef, of The Baker’s Dozen mentioned, “All things that we have gotten right are because of an ask our customers had. In 2019, when we shifted to plastic packaging, it upset some of our customers and they were honest enough to share their disappointment with us. Since then, we have been wanting to do something to offset it. Although later than what I had hoped, earlier than never, we have finally embarked on our journey to give back to Mother Earth for all that it showers us with. This is a small but significant start for us and it will only become bigger and bigger.”
5, Oct 2023
From Farm to Doorstep in a Flash: Natureland Teams Up with Swiggy Instamart
October, New Delhi: Natureland Organics, a pioneer in the Indian organic food sector, is excited to announce its collaboration with Swiggy Instamart. This strategic partnership aims to deliver Natureland’s extensive range of organic products directly to consumers’ doorsteps in record time.
Natureland has newly partnered with Swiggy Instamart with the goal of achieving nationwide accessibility. This collaboration aims to offer a seamless and convenient shopping experience for health-conscious consumers across India.
Established in 2002 by brothers and agriculturalists Arvind Godara and Ajeet Godara, Natureland Organics was founded with the goal of creating a direct and efficient link between small-scale farmers and global buyers looking for high-quality and affordable organic produce. As of now, the company oversees more than 35,000 acres of certified organic farms spread across India.
In addition, Natureland has expanded its reach with more than 10 franchisee stores and over 15,000 retail counters, making its products widely available across the country. The company has also strengthened its national presence through collaborations with major e-commerce platforms such as Amazon, Zepto, Big Basket, Blinkit, Flipkart and Cred.
“Natureland Organics has been dedicated to offering top-notch organic products to the customers. Our collaboration with Swiggy Instamart is a monumental step in making organic food accessible to everyone. We believe this partnership will not only extend our reach but also make organic food shopping a convenient and immediate affair for our consumers” said Mr. Arvind Godara, Managing Director of Natureland Organics.
“As a platform that reaches millions of households every month, Swiggy Instamart is always looking for more ways to bring healthy food options to users. We’re happy to welcome Natureland to our selection of organic foods. Their dedication to quality and sustainable practices perfectly complements our own ethos. Bringing them onboard will offer our customers a wider range of healthy and organic options.” said Ms. Neha Jha, Manager, Swiggy Instamart.
The collaboration will feature Natureland’s diverse product line, including organic oils, whole wheat flour, pearl barley, corn flakes, pasta, and a variety of millets, among other groceries and kitchen essentials.
With a robust turnover of INR 132 crores last year, Natureland Organics has set its sights on achieving revenue of INR 200 crores in the upcoming fiscal year and planning to raise the funds for further expansion. The new equity funding will be used in the expansion of operations to other geographies.
At the core Natureland Organics’ mission is the empowerment of farmers and the streamlining of organic food distribution. The company has been instrumental in educating nearly 10,000 farmers across 7 Indian states, advocating for sustainable farming practices.
This collaboration marks a significant milestone in Natureland Organics’ journey, bringing organic food closer to consumers while supporting sustainable farming. It’s a win-win for all consumers, farmers, and the planet.


