Bengaluru’s public transportation to add a new dimension; BMTC to induct advanced electric buses

Bengaluru, 29 July, 2023: The citizens of Bengaluru will now have smarter, safer and a greener public transportation. A prototype of the Tata Motors’ smart electric bus was flagged off today, by Shri Ramalinga Reddy, Hon’ble Minister of Transport, Government of Karnataka, Dr. N. V. Prasad, IAS, Secretary to Government, Transport Department and Ms. G Sathyavathi, IAS, Managing Director, Bengaluru Metropolitan Transport Corporation (BMTC) along with delegates from Government of Karnataka, BMTC and Tata Motors. As part of the larger order signed between TML Smart City Mobility Solutions Ltd., a fully owned subsidiary of Tata Motors, and BMTC, the company will supply, operate and maintain 921 units of state-of-the-art 12-metre low-floor electric buses for a period 12 years. Tata Starbus EV is an indigenously developed bus with superior design and best-in-class features for sustainable and comfortable commute.

Commenting on the announcement, Ms. G Sathyavathi, IAS, Managing Director, Bengaluru Metropolitan Transport Corporation, said, “Meeting the high-quality benchmark, we are elated to flag off Tata Motors’ electric bus prototype. The advanced features and impressive performance of the electric bus align perfectly with BMTC’s commitment to reducing our carbon footprint and improving the quality of life for our citizens. We look forward to supplementing our fleet with Tata Motors’ new, smart electric buses.”

Speaking at the occasion, Mr. Asim Kumar Mukhopadhyay, CEO and MD, TML Smart City Mobility Solutions Limited said, “We are delighted to see our first smart electric bus get flagged off in Bengaluru. For decades, Tata Motors’ advanced research and development facilities have meticulously created offerings that are cutting-edge and eco-friendly. The bus flagged off today is equipped with state-of-the-art features and ergonomic design, providing commuters a hassle-free travel experience. We are confident that our electric buses will make public transportation safe, comfortable and energy efficient.”

The Starbus EV boasts a top-of-the-line design, advanced safety features and a powerful, energy-efficient electric drivetrain. With zero tailpipe emissions, the e-bus contributes significantly to reducing air pollution and mitigating the impact of climate change. It comes with features like new-gen electric powertrain, advanced Integrated Transport System, Electronic Stability Control, Electronic Brake Distribution, advanced telematics system along with comfortable seating for 35 passengers and easy ingress and egress with its low-floor configuration. Till date, Tata Motors has supplied more than 900 electric buses across multiple cities in India, which have cumulatively clocked more than 8 crore kilometres, with an uptime of over 95%.

Fino Payments Bank appoints Streetlight Media as its strategic communication agency

Mumbai,29th July 2023: Fino Payments Bank, a subsidiary of Fino Paytech Limited, which is backed by marquee investors like Bharat Petroleum, ICICI group, Blackstone, IFC, Intel, and LIC, among others, and is the only listed payment bank and first profitable payment bank, has appointed Streetlight Media as its strategic communication partner. The agency secured the account based on previous work experience following its association with the bank since 2018, and the brand will be serviced from its Mumbai office.

Frugal innovation is the key that has given fintech a leadership position at the middle of the pyramid, primarily comprising of emerging India customers. The Mumbai based Bank operates on an asset-light business model that principally relies on fee and commission-based income generated from merchant network. It has appointed Streetlight Media as its strategic communication agency because of its extensive rural reach, commitments, and ability to deliver strategic outcomes.

As per the mandate, Streetlight Media will develop and execute Fino’s new-age communication strategy, manage and engage media spread across metros and smaller towns in Bharat. The agency will use its PR experience to improve the brand’s image, increase market visibility, and establish deep connections with the target audience. Combined with Fino’s history of innovation in the fintech sector, this partnership will solidify the brand’s position as a market leader in the fintech space.

“The team at Streetlight Media has displayed excellent understanding of our business, which is so critical for effective PR campaigns. As a partner, they have been agile, passionate, and resourceful. Their contribution to the overall visibility of the brand Fino Payments Bank both in national and regional media has been significant. With Streetlight we are in safe hands.” said Mr. Anand Bhatia, CMO, Fino Payments Bank.

Mr. Tushar Santra, Managing Director, Streetlight Media added, “Since incorporation of Streetlight Media in 2009, we have focused on creating a unique blend to fulfill the vision of many enterprises. Our dedicated team with journalism experience will mark this partnership an exciting phase for both organizations. Our knowledge, performance, and strategic approach to the constantly changing media sector perfectly connect with Fino’s vision and objectives.”

Fashion with Purpose: Femmella’s Rebranding Redefines Comfort for the Modern Woman

29th July’ 23, New Delhi – Femmella, the esteemed fashion brand renowned for its easy-going fashion and quality-conscious approach, is excited to announce a grand rebranding initiative. In the pursuit of a new era of excellence, the brand wholeheartedly embraces the celebration of individuality for every unique personality and cherished customer. It passionately encourages the breaking of barriers and fosters profound self-love through its captivating collection. This innovative transformation is driven by a vision to inspire confidence, encourage self-discovery, and nurture individualism for women from all walks of life.

At the core of Femmella’s transformation lies an unwavering commitment to cater to the needs of the modern Indian woman. The brand’s mission revolves around empowering every woman to feel valued and confident in their own skin, while also ensuring comfort and style accompanies them wherever they go. In Femmella, they effortlessly embrace timeless designs and silhouettes, meticulously crafted to flatter their unique body types.

Fueled by visionary designs, Femmella ignites the flames of courage and self-discovery, empowering women to forge their paths in an ever-changing world. As a counter to the fast-paced and fleeting trends, Femmella’s focus on enduring quality, style, and comfort challenges the norms of the industry. It celebrates the true essence of fashion that resonates with every woman, making them feel relevant and extraordinary in every aspect of their lives.

In a world where the customer is the true star, Femmella stands tall, dedicated to providing the ultimate trifecta of comfort, style, and confidence. With a profound emphasis on the letter ‘M,’ it symbolizes a more central role of the customer as the main character – MM More of Me. Every design, fabric choice, and silhouette is crafted to empower them.

Femmella’s new visual identity features a radiant guiding star, representing the transformative journey every individual embarks on while experiencing the brand. It illuminates their world with the allure of style and comfort.

In the captivating world of Femmella, every customer takes center stage as the star. The brand’s dedicated mission revolves around curating a fashion journey filled with uplifting, comfortable, and empowering choices for each individual. Embracing Femmella, they find themselves celebrating their unique style, reveling in comfort, and exuding unwavering confidence day after day. Within Femmella’s realm, every customer is destined to feel nothing short of extraordinary in each and every step they take.

Sharing his thoughts around rebranding, Mr. Kavya Arora, Director of Femmella states, “For us as a brand, rebranding is more than just a cosmetic change; it represents our commitment and willingness to take initiative to celebrate the uniqueness of every woman. Femmella has always been about quality, comfort and embracing individuality, and this rebranding takes that vision to greater heights. Our emphasis on accessible pricing and size inclusivity reflects our belief that fashion should be a source of confidence and joy for everyone. With this transformation, we invite our customers to join us on an exciting journey of self-discovery and constant growth.”

Ketki Arora, the Co-founder & COO adds “As Femmella sets forth on this rebranding journey, we are thrilled to have transformed our brand. The bigger picture is of course to elevate the experience for the customer, but we’re truly getting down to each tiny detail, to ensure there’s purpose behind everything, there’s intention – my customer’s happiness and comfort. This rebranding milestone will genuinely celebrate each individual as they are.”

Femmella’s rebranding sets forth a thrilling fashion expedition, where style and self-expression intertwine to craft an unapologetic narrative of confidence and femininity. The world becomes your canvas as Femmella empowers you to paint your story with vibrant hues of uniqueness and authenticity.

Luminous celebrates World Nature Conservation Day 2023, with 2500 Trees under their CSR Initiative

28th July 2023, Gurugram: Luminous Power Technologies, India’s leading power and energy brand, celebrated World Nature Conservation Day 2023 in a significant way by bringing together its employees from across the country to observe this important occasion. With an unwavering dedication to the planet’s well-being, Luminous has embraced ‘Project LIFE’ (Luminous Initiatives For Environment) under which they run many such initiatives for a sustainable environment.

Through Project L.I.F.E., Luminous has set three year targets for planting trees to help combat deforestation, mitigate climate change, and restore the ecosystems. The initiative embodies the company’s core values of corporate social responsibility and social impact, serving as a beacon of hope for environmental stewardship.

In collaboration with the Green Dream Foundation, this conscious effort aims to contribute to local, national, and global conservation efforts while addressing multiple Sustainable Development Goals (SDGs). During the past year, under Project LIFE, Luminous and the Green Dream Foundation successfully planted over 7500 trees across Gurugram, Baddi, Gagret, Hosur and Haridwar. Continuing with the same fervour, Luminous has continued its commitment by planting an additional 6500 trees this year. The commitment extends to nurturing these trees and ensuring their survival, too.

Speaking on the occasion, Niharika Mohan Vohra, Chief Human Resource Officer, Luminous Power Technologies, expressed gratitude to all the Luminous employees who voluntarily participated in this activity. Adding further she said, “As we look to the future, Luminous Power Technologies remains unwavering in its commitment to environmental preservation. World Nature Conservation Day 2023 is a testament to our dedication as our employees united under this cause for a greener Earth, through ‘Project LIFE.’ By harnessing innovation and collaboration, we envision a world where sustainability is at the core of everything we do. Our partnership with the Green Dream Foundation exemplifies our mission to create a positive global impact, setting an example for the industry and inspiring a collective effort towards a thriving, green future.”

Singapore has been named the forex capital of the world – with average salaries of $92,694.

• Singapore is the number one forex trader country in the world, scoring 10 out of 10. Singapore recorded among the highest search volumes for forex trading (490 per 100,000 people) and had the most trading jobs (12.89 per 100,000 people) compared to any other country.

• Hong Kong is the second best country for forex traders, scoring 9.55 out of 10. Hong Kong scored high for its availability of forex jobs (0.68 per 100,000 people) compared to other countries. The average forex trader salary in Hong Kong is $56,410, which is lower than other countries’ salaries in our top three but topped many other locations.

• Three APAC countries made the top 10, scoring highly as good destinations for forex traders. The other APAC countries that missed out on top 10 were Malaysia (12th with a score of 4.55), Indonesia (19th with a score of 1.82), The Philippines (20th with a score of 1.36), India (22nd with a score of 0.45) and Pakistan (23rd with a score of 0).

• South Africa has the highest annual searches for ‘forex trader’ with 326,300 annual searches recorded in 2022.

• Switzerland offers the highest salary for forex traders, earning over $138,000 per year.

• Pakistan records the highest inflation rate at 38%.

• Qatar records the fastest broadband speeds in the world, at 190Mbps.

• New York is the number one forex capital of the US, scoring 9.34 out of 10 in the US states ranking.

VikeHost Announces a Workflow and Scheduling App Designed for the Manufacturing Industry

Phoenix, AZ, July 28, 2023 — VikeHost, a division of Vike, today announced the launching of their new workflow app for the manufacturing sector. Manufacturing companies have struggled for decades with too much paperwork and managing workers on the manufacturing floor with workflow. Workflow creates a challenge between managers and workers.

Bolts Metallizing, a division of the Curtiss-Wright Company, reached an agreement to use VikeHost App to not only cut down on the amount of paperwork but streamline the workflow process from one manufacturing station to another. “The amount of time and money we have saved by having all the information on tablets versus the amount of paperwork needed for the same process is off the charts,” said Jay Ramos of CWST.

Managers are able to keep track of the workflow in real time, plus workers can use the VikeHost App to communicate when issues crop up sooner rather than later. “We couldn’t be happier with the results we’re getting and have enjoyed working with VikeHost to get this solution up and running,” says Marissa Gan with CWST.

The transition happened in a timely manner and included a 30-day trial run to help customize the App specific to their needs. “Having 30 days to use and evaluate the VikeHost App gave us more than enough time to make sure it would be something we could use,” Jay added. “Plus having an intuitive interface really allowed our workers to find it very easy to use and useful,” said Marissa.

Union Beverage Packers Implements “Made in America” Green Energy Solution to Drastically Reduce CO2 Footprint

Union, NJ, July 28, 2023 — Union Beverage Packers (UBP), a leading bottling plant based in New Jersey and serving clients at the very top of the beverage industry, taking a significant step towards sustainability by adopting cutting-edge green technologies to reduce its CO2 footprint. In a strategic partnership with US Greengineers, a green energy consultant, and Signal Power Group, a Texas-based manufacturer of Combined Heat and Power (CHP) systems, UBP aims to lead the way in environmental stewardship while reaping substantial cost savings.

Driven by their commitment to environmental responsibility and staying at the forefront of innovation, UBP embarked on a mission to seek ways to minimize their carbon emissions. After meticulous evaluations of various available technologies, UBP’s CEO, Yaron Gohar, along with a team of green energy experts, zeroed in on the “Made in America” CHP solution offered by Signal Power Group.

The CHP system, which efficiently combines the generation of electricity and steam, will cater to the entire energy needs of the bottling factory. This switch is projected to halve the CO2 footprint of UBP’s operations, demonstrating a remarkable stride towards a greener future. Additionally, the implementation of the CHP system will result in a significant reduction of up to 50% in gas and electric costs, substantially boosting UBP’s financial performance.

“We are thrilled to introduce this revolutionary CHP solution that aligns with our vision of sustainability and environmental consciousness,” stated Yaron Gohar, CEO of Union Beverage Packers. “By adopting this cutting-edge technology, we expect to not only significantly reduce our carbon footprint but also generate substantial cost savings. Thanks to the support and excellent information provided by the New Jersey Clean Energy Program, we are confident that our investment will pay off in as little as 24 months.”

Amnon Sarig, CEO of US Greengineers, expressed his enthusiasm for UBP’s commitment to eco-friendly practices. “The decision to embrace green energy not only benefits the planet but also delivers significant financial advantages. Through exhaustive research, collaboration with governmental incentives, and selecting the best-in-class technology solution from Signal Power Group, we have successfully launched this transformative project. UBP’s dedication to sustainability showcases that being green can indeed make financial sense and lead to long-term success.”

The initiative underscores Union Beverage Packers’ continuous efforts to be an industry leader in adopting sustainable practices. By leveraging state-of-the-art technology and forging strategic partnerships, UBP is poised to inspire other enterprises to pursue greener alternatives while enjoying considerable economic benefits.