8, Jun 2023
Mmaximize steals the spotlight – Masoom Minawala and Schbang launch a talent management vertical

From left to right - Sohil Karia, Harshil Karia, Masoom Minawalla, Akshay Gurnani

Schbang has launched a joint venture with global influencer and entrepreneur Masoom Minawala called Mmaximize. It brings the personal and professional experience of Minawala with Schbang’s strategy, industry know-how and business acumen.

A content creator herself, Masoom Minawala has been the recipient of Forbes Asia’s 30 under 30 list, and has represented India at many global platforms She is collaborating with Schbang, the digital and technology transformation company associated with key Indian and international brands like Amazon, TATA Neu, H&M, Johnson & Johnson, Fevicol, Mattel and Jio. The eight-year-old company has over 1200 employees and has been awarded LinkedIn’s top startups in India in 2018, 2021, and 2022. Schbang has also won the Social Media Agency of the Year by ET Brand Equity and has been awarded as India’s Fastest Growing digital agencies 2023 by Agency Reporter.

As per the Influencer marketing report, the Indian influencer marketing industry’s value will reach Rs. 2,200 crores by 2025, growing at an annual rate of 25% over the next five years. Creators are doing more with their platform, like conducting workshops, bagging big-budget productions, and venturing into entrepreneurship, among many other things.

Mmaximize aims to provide a 360-degree multifaceted approach for creators to build their personal brands. The services will include PR & Image building, identifying revenue streams, legal and financial support, invoicing and billing, negotiating brand deals, building brand strategy and monthly and quarterly content planning.

Mmaximize’s vision is to build an unassailable business model for India’s top creators that fuses their creative prowess with Mmaximize’s strategy, analytical thinking, industry know-how and business acumen to foster the creation of personal brands and realize their full potential.

On the collaboration, Masoom Minawala – Global Influencer, Entrepreneur and Investor said, “The business of influencing has been a passion from the day I started creating content —the art of strategy, brand building, client servicing, cultivating relationships with brands to create multiple streams of revenue, all of it. While I’ve been fortunate to establish a solid framework for myself, there has always been a burning desire to extend this expertise to others in the industry.”

“That’s how Schbang MMaximize was born—an amalgamation of my 12 years of experience & expertise and Schbang’s digital reign, infrastructure, & access to over 300 brands” she continued.

Harshil Karia, Founder, Schbang said, “For Schbang, this is an important strategic move. It brings us closer to creators and helps us leverage our efficient service standards, and access to tech companies and clients to be able to deliver a market-beating service for Talent in India and beyond. It will also help the large client pool in Schbang give the first opportunity to co-create IPs with many exciting creators and celebrities.

I could not think of anyone better than Masoom to partner with on this joint venture.” he continued.

7, Jun 2023
Max Life extends claims support for Odisha train accident victims

New Delhi, 7th June 2023: Max Life Insurance Company Ltd. (“Max Life” / “Company”), stands in solidarity with the people impacted in the Odisha train accident and has extended swift claims support to them and their families. The Company has established a dedicated claims support desk and appointed a nodal officer to simplify and expedite the claims payments.

To ensure quick claim settlement, some basic requirements are:

Any evidence from Government/Designated District officials of the State Government or Hospital Authorities/Municipal Record showing death due to the Train Accident.
Claim Intimation Form/Claimant Statement (with Bank Details)
Photo ID Proof of Nominee/Beneficiary

The victims’ families can reach the Company’s representatives by calling 0124-4219090 (extn: 9699) or (+91) 7428989574. They can also email their claims with the following documents at – claims.support@maxlifeinsurance.com, or directly to the Nodal Officer – Meenakshi.gupta1@maxlifeinsurance.com.

Additionally, claimants can also connect with Mr. Chitta Mohanty from the Bhubaneswar branch for further details.

Name: Mr. Chitta Mohanty

Branch Address: Plot D, 1st Floor (Above Reliance Fresh), Hotel Crystal Complex, Baramunda, H B Colony, Dist. Khurda, Bhubaneshwar – 751003, Orissa

Email ID: chitta.mohanty@maxlifeinsurance.com

Mob No: +91-8941990412

7, Jun 2023
Saudi Arabia Ministry of Industry and Mineral Resources Releases March 2023 Monthly Bulletin to Provide Insights into The Kingdom’s Industrial and Mining Sectors

Riyadh, Saudi Arabia – The Ministry of Industry and Mineral Resources of Saudi Arabia has released its latest March 2023 Monthly Bulletin of Industry and Mining, aimed at providing key insights into the Kingdom’s industrial and mining sectors. The bulletin is published monthly and covers the latest developments, trends, and investments in these sectors, proving a vital tool for investors.

The bulletin issued by National Industrial and Mining Information Center indicated that during the period from January to March 2023, 332 new industrial licenses were issued with investments amounting to 8.2 billion riyals, while 300 factories started production with investments exceeding 7.9 billion riyals, enabling the sector to create 28,332 job opportunities, 54% being for Saudis.

In addition, the total number of factories in the Kingdom at the end of last March reached 10,825, with investments amounting to 1.4 trillion riyals.

As for the mining sector, the bulletin indicated that the total number of mining licenses in force in the sector until the end of March 2023 amounted to 2,314 licenses, including 1,451 building materials quarry licenses, 609 exploration licenses, 180 mining and small mine exploitation licenses, 42 reconnaissance licenses, and 32 surplus mineral ores licenses.

The Monthly Bulletin of Industry and Mining is part of Saudi Arabia’s broader industry and mineral resources strategy. The Kingdom has been actively diversifying its economy and reducing its dependence on oil for revenue. The development of the industrial and mining sectors is a key component of this strategy, and the Ministry of Industry and Mineral Resources has been leading the efforts to achieve this goal.

The Saudi Arabian government has been encouraging investment in the industrial and mining sectors by offering various incentives, including tax exemptions, land grants, and streamlined licensing processes. The data presented in the bulletin highlights the success of these efforts, and the growth of Saudi Arabia’s industrial and mining sectors is expected to benefit the country’s overall economy.

The Monthly Bulletin of Industry and Mining is published by the Ministry of Industry and Mineral Resources and is available on the ministry’s website: https://mim.gov.sa/newsletters

7, Jun 2023
Lobb Logistics Unveils Comprehensive Price Index History and Forecast

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Bengaluru – June 7, 2023 – Lobb Logistics, a leading logistics company, is thrilled to announce the integration of its groundbreaking Price Index History and Forecast tool. This innovative solution provides the app users with a comprehensive view of historical price data and accurate forecasts to help them make informed decisions in an ever-changing logistics landscape.

The Price Index History and Forecast leverages advanced machine learning algorithms and powerful data analytics to deliver a robust and reliable analysis of price trends across various markets and sectors. By examining vast quantities of historical data, the tool offers valuable insights into past price fluctuations, enabling users to identify patterns, understand market dynamics, and formulate effective strategies.

Key features of the Price Index History and Forecast tool include:

Extensive Historical Data: The tool compiles and organizes an extensive repository of historical price data spanning season & years. Users can access and analyse this wealth of information to gain a deep understanding of price movements over a period of time.

Accurate Forecasts: Lobb’s state-of-the-art forecasting models utilize cutting-edge techniques to generate accurate predictions of future price trends. These forecasts provide invaluable guidance for businesses, transporters, and users to make informed decisions and mitigate risks.

Sector-Specific Insights: The tool allows users to explore price data and forecasts specific to their industry or sector of interest. This tailored approach helps users gain a granular understanding of price dynamics within their respective domains.

User-Friendly Interface: Lobb has designed an intuitive and user-friendly interface that enables easy navigation and data visualization. Users can effortlessly explore historical price trends and forecasts, making it accessible to both experts and novices alike.

“We are excited to introduce the Price Index History and Forecast tool, which empowers individuals and organizations with comprehensive price information,” said Venu Kondur, CEO of Lobb Logistics. “By leveraging our advanced AI capabilities, users can gain valuable insights into past price patterns and make better decisions for their businesses and investments.”

Lobb’s Price Index History and Forecast tool is available as a web-based platform/application accessible to users in India. The tool supports a wide range of industries and is invaluable for economists, financial analysts, business leaders, and policymakers seeking reliable and actionable price information.

7, Jun 2023
The Age-defying Investment Power of Ownership Homes

akash pharande– by Akash Pharande, managing Director – Pharande Spaces

Property prices increase even though buildings age. How come? In the case of most other manufactured products other than gold ornaments, prices decrease as the product ages, don’t they?

Most people prefer to buy new homes rather than used properties because older properties need more maintenance and repair and because new projects have better amenities and facilities. A TV, car or mobile phone rapidly lose value every month because of wear and tear, and newer models are constantly being churned out.

But while older properties do lose resale value to some extent, they retain much of their inherent value no matter how old they get – and, if one waits long enough, eventually become more valuable than before.

Properties in older buildings in one area cost more than properties in another, much newer buildings. How does this happen?

housing prices

It’s a good question, and every existing or aspiring homebuyer should understand the dynamics involved. To get a grip on it, let’s return to the above example of gold ornaments. There are two primary factors involved:

The inherent value of the basic material: Gold is a precious metal whose value appreciates because of scarcity because there are finite gold reserves on the planet

The manufacturer’s brand: A gold ornament made by a famous jewellery brand is worth more than an ornament with the same amount of gold by an unknown manufacturer. This is because the well-known brand has invested much more in timeless design and quality workmanship. Therefore, it stands the test of time and commands more desirability.

What does this have to do with housing?

The inherent value of the basic material: In rapidly developing or fully-developed urban areas, available land is limited and gets costlier over time. Every apartment owner has a share of the land on which the project is built.

The constantly decreasing supply of land pushes up property prices, even if the buildings themselves are aging. Location plays a huge role because some areas provide a better lifestyle than others.

The manufacturer’s brand: As in the case of jewellery, the brand of a real estate developer matters. Today, most homebuyers prefer to buy properties by reputed developers, and not only because they know that their under-construction homes will be delivered on time. Branded players invest more into both the quality and location of their projects and also in the scope and quality of project maintenance. For this reason, their projects also see much more rental demand.

Don’t aging building depreciate?township

Even with the most careful use, gold ornaments get tarnished over time. Decades after they were first made, they will have lost much of their sheen. Nevertheless, the base material – gold – not only retains its value but becomes even more valuable.

Old ornaments can be melted down to make new ones with a brand-new sheen. No value is lost in the process, and the ‘making charges’ are already recouped because gold has already become scarcer.

The cement, steel and other materials used in modern buildings – even those by branded builders – degrade over the decades. However, the basic input – land – appreciates, and every property owner’s share of the project’s land becomes more valuable. In high-quality such as integrated townships and gated communities, the developer has locked in the appreciating power of not only land but location, as well as reserved green open areas and amenity spaces that add further value over and above the base value of every apartment owner’s share of the plot.

Old buildings are demolished after 50-60 years, and new ones with superior amenities are built. At this point, the original property owners are in the driver’s seat, and their new properties are invariably bigger, better and more valuable than the first ones.

Macro factors

– Supply and Demand: The demand for property is influenced by population growth, economic conditions, and the desirability of the location. If the demand for property in a particular area outweighs the available supply, prices will rise, irrespective of the age of the buildings.

– Inflation: Property prices are influenced by overall inflation, which erodes currency’s purchasing power and causes products with in-built value to appreciate over time. Here again, gold and real estate share very similar attributes.

Final thoughts

All of the above revolves around monetary value, but an owned property is valuable in many other respects. You pay no rent on it, and it gives you a lifetime of safety and convenience – or income if it is rented out. Moreover, there is ‘social value’ to consider.

Property owners and tenants hardly share the same social status, nor do tenants have as many legal rights than owners when it comes to using the property. And finally, tenants have no share in the value of the property they occupy.

Interestingly, the age-old ‘buy or rent’ debate was finally put to rest during the Covid-19 pandemic – ‘buy’ has emerged as the way to go. Why did it take a global health cataclysm to cause even life-long renters to come to the market as property buyers? There are plenty of theories, but all the reasons are a combination of human psychology and fiscal prudence.

We like to own what we use, and we like to see our investments grow. And housing prices zooming anywhere between 5-15% in just the last two years, the investment sense behind owning residential real estate is far beyond dispute.

7, Jun 2023
Take A Fruity Trip with Keventers Smoothies!

India, 7th June 2023: Keventers, the iconic Indian dairy brand with a legacy of 97 years best known for its milkshakes and ice creams, launches a new range of smoothies this summer! The goodness of fruits, the creamy texture of a chilled smoothie, the delicious burst of flavors, specially crafted and served up in a bottle is here to beat the summer heat. Get ready for the most delightful combinations of your favourite fruits, blended to perfection at select Keventers outlets. Keventers fruit smoothies are made of 100% fruit and are an indulgent option with no added colors, preservatives, or artificial flavors. Adding to a growing beverage portfolio, which offers a wide variety of options, this latest launch comes backed by innovation and a commitment to bring greater variety to consumers.

Smoothies_Standee_24x36 inch New

Carrying forward the Keventers legacy of great taste and crafted recipes, it is just in time to revive your summer with refreshing flavors and satiate all your cravings in a Keventers bottle near you. Take a fruity trip with our four recipes, ranging from the Blueberry Blast Smoothie which is a burst of blueberries, cranberries, strawberries, and juicy apples. If you love berries then this is the perfect match for your taste buds. To sail through the scorching heat during the day go for a Simple Love Smoothie. It is a power-packed punch of succulent strawberries, sweet apples, creamy bananas, and earthy beetroot that keeps you charged throughout. If you have a fruity citrusy palate then pick up a Summer Hummer Smoothie which is a perfect blend of juicy mangoes, zesty oranges, and mighty carrots to quench your thirst. All mango lovers can vouch for this classic Mighty Mango Smoothie which is infused with the sweetness of pulpy mangoes with a tangy touch of fresh strawberries, created to satisfy your palate.

The brand has always been committed to introduce the most innovative and unique flavours for its patrons with each addition. The newly introduced smoothies add to the brand’s growing and diverse beverage portfolio, which recently witnessed the launch of sparkling iced beverages and thick shakes. Well timed to meet the rising consumer demand for more variety as summer kicks in, they have been launched after meticulous research to achieve the most enhanced flavour profile.

Speaking on the new product launch, Agastya Dalmia, Founder & CEO, Keventers, says, “Our latest drop brings the delicious fruits of summer to you in the creamiest and most exotic set of smoothies. Our focus has been on enhancing customer experience and offering a greater variety across our growing beverage portfolio. We have consistently worked on innovative new products with a diverse flavor profile and have worked on introducing new variants across categories for our consumers. The latest launch of fruit smoothies is made from quality ingredients, carefully selected to ensure maximum taste and quality.. [1] “

Keventers Fruit smoothies are priced at INR. 239/- and are available in select Keventers outlets in the country and online via Zomato & Swiggy. Served in the signature Keventers bottle, this is an indulgent treat perfectly timed for the season. It’s all about fresh fruit summer with Keventers, we can’t wait to order ours, can you?

7, Jun 2023
To Find A Killer by Doug Greco, available now from Histria Books

Histria Books is pleased to announce the release of To Find A Killer: The Homophobic Murders of Norma and Maria Hurtado and the LGBT Rights Movement by Doug Greco. The book is published by Gaudium Publishing, an imprint of Histria Books dedicated to outstanding works of non-fiction in a variety of fields.

Beginning with a gripping, firsthand account of the 2011 anti-gay murder of twenty-four-year-old Norma Hurtado, a student the author taught in an Austin high school ten years earlier, To Find A Killer is a series of interwoven essays that employs a mix of narrative nonfiction and political analysis to uncover the intersectional nature of the disparities impacting the LGBTQ community.

Despite monumental gains in legal equality over the past decade, including the landmark Obergefell ruling on same-sex marriage, the LGBTQ community still faces harsh disparities in physical and mental health, economic status, racial stratification, and hate crimes victimization. To Find A Killer discussed the next phase of the LGBT rights movement

Emmy-nominated filmmaker Tim Kirkman calls To Find A Killer, “A heartbreaking, infuriating, illuminating book. Greco traces a line connecting class, sexual orientation, gender and ethnicity that forces you to confront your own biases. This is essential reading for both the burgeoning and the seasoned activist, educator and political scientist.”

Purcell Carson, documentary filmmaker and lecturer at Princeton University says “This carefully wrought book harnesses Greco’s considerable experience as an organizer, storyteller, and scholar, weaving the specific lives of the victims and their murderer together, but setting them against a backdrop of national crisis in the LGBT community.”

to find a killer release

To Find A Killer, by Doug Greco, 136 pp., ISBN 978-1-59211-298-2, is available at HistriaBooks.com and from all major book retailers. The book is also available in eBook. Titles published under the various imprints of Histria Books are distributed worldwide by the Independent Publishers Group (IPG). For information on publishing with Histria Books, please visit HistriaBooks.com or contact us at info@histriabooks.com

Histria Books
7181 N. Hualapai Way, Suite 130-86, Las Vegas, NV 89166 USA
HistriaBooks.com
(561) 299-0802

7, Jun 2023
Psychological Associates Hosts Leadership Development Workshop

Marianne WhelchelThree-day program focuses on effective leadership behaviors and successful business performance.

(St. Louis, Mo., June 7, 2023) Psychological Associates (PA), a consulting company that improves business performance through its leadership and talent development services, will hold its Q4 Leadership: The People Skills Advantage™ program. The three-day intensive workshop will take place Tues., Aug. 8 through Thurs., Aug. 10 from 8 a.m. to 5 p.m. The program will be held at the Charles F. Knight Executive Education & Conference Center located at One Brookings Dr. on the campus of Washington University in St. Louis.

The program’s individualized experience focuses on helping a company’s top talent improve team success through the people skills they need to engage and influence others. Q4 Leadership comprehensively identifies and adapts effective leadership behaviors with more intricate job-related feedback. The program combines the latest in instructional design along with PA’s six decades of pragmatic leadership development.

The workshop – which uses real-world issues and situations – is designed for C-level leaders, vice presidents, and general managers who will improve their interpersonal skills to break down silos and contribute to synergistic teams.

Psychological Associates’ facilitator Marianne Whelchel will lead the sessions. She brings more than 16 years of global leadership development, training, and human resources experience to the workshop. Whelchel has managed the design and delivery of leadership curriculum for over 6,000 leaders globally.

Psychological Associates helps clients select, develop, and retain their best leaders, enabling them to build exceptional organizations. Its exclusive Q4 Dimensional® Model of Behavior™ – an industry-renowned structure that categorizes observable actions into understandable groupings – inspires high performance while attaining comprehensive results. Consulting capabilities include talent assessment, leadership development, succession planning, people analytics, and executive coaching. Founded in 1958, Psychological Associates is headquartered at 8000 Maryland Ave. in Clayton, Mo. Reservations are required since space is limited. For more information, call (314) 725-7771 or visit www.q4solutions.com.

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7, Jun 2023
Radiflow’s CIARA 4.0 Delivers Actionable Insights to Simplify the Management of OT Cyber Risk at Industrial Facilities

Ilan Barda, Founder and CEO of Radiflow

CIARA V4.0 boosts compliance with security regulations and best practices while providing effective mitigation guidance. “CISOs are doing more with less, making it challenging to understand their current standing across the OT Cybersecurity landscape,” said Ilan Barda, Radiflow CEO, and Co-founder.

Tel Aviv, Israel, June 6, 2023 – Radiflow, creators of the award-winning OT cybersecurity platform, CIARA, announced the general availability of CIARA 4.0. This release introduces a leading benchmark tool as well as delivers actionable insights for managing and minimizing risk in large multi-site industrial facilities.

Today, CISOs and security teams are responsible for the cybersecurity of OT facilities. However, they lack the ability to evaluate the ever-changing cybersecurity risks to their operations. Unlike other sectors, they can not easily assess risk exposure or the effectiveness of specific security activities. To address this, Radiflow released CIARA 4.0, a data-driven platform that continuously monitors changes in the site topology as well as vulnerabilities and threats, always re-evaluating the risk posture of facilities and their digital components. This continuous monitoring enables the CISO to review the strategic and tactical OT security plans and adapt them if needed.

In order to further assist the CISO with the evaluation of their risk posture, Radiflow is introducing a  new free-to-use cloud benchmark tool. Utilizing collected industry-specific benchmark information based on Radiflow’s vast experience and enriched with CS2AI surveys, the new benchmark tool provides the user with a quick risk posture assessment compared to the industry status and best practices.

“CISOs are under enormous pressure to do more with less, making it challenging to understand their current standing across the OT Cybersecurity landscape,” said Ilan Barda, Radiflow CEO, and Co-founder. “Data-driven CIARA 4.0 automates the delivery of the necessary insights concerning the changes in the risk posture that actually direct users toward optimal security actions.”

At the same time that threat actors are getting more sophisticated and vulnerabilities are becoming more diverse, national and industrial regulatory bodies are tightening cybersecurity regulations. But these are often highly complicated and challenging. For example, while the widely accepted IEC62443 international series of standards provides a detailed map of security controls, it is often too complex for companies to understand and implement. For these situations, CIARA 4.0 delivers a view of Best Practices of Security Controls which are simpler to understand and map better to the planning of security projects in an individual factory or across a sprawling, geographically diverse complex of interlinked facilities.

“A centralized, highly intelligent solution that enables OT cybersecurity teams to identify vulnerabilities, and stay up to date with industry standards and/or best practices, while prioritizing and evaluating mitigation efforts, slashes the investment in time and effort required to conduct secure operations,” explained Michael Langer, Radiflow’s Chief Product Officer. “With the accelerating pace of so many new devices being interconnected via expanding OT networks alongside decades of legacy versions, CIARA 4.0’s ability to automate accurate risk analyses and furnish actionable insights becomes vital for ensuring zero downtime.”

6, Jun 2023
Leading PR agency Provocomm Public Relations honored at ET Inspiring Leaders- Best of North 2023

New Delhi- India’s fastest-growing premier PR agency Provocomm Public Relations has been recognized as the most efficient and dynamic PR organization in the communications industry at the ET Inspiring Leaders- Best of North 2023 organized by Times Group’s Optimal Media Solutions. The sparkling event was held on 19th May at Timber Trails Heights and Resorts in Himachal Pradesh. It saw the coming together of empowering business magnates, leaders, and visionaries under one roof who were felicitated for their contributions in different economic sectors.

Provocomm 3

Clocking a significant achievement at the ET Inspiring Leaders ceremony, Mr. Aniket Tiwary, Executive Director, Provocomm Public Relations, said, “We are glad to receive the outstanding honor presented to us at the ET Inspiring Leaders Award- Best of North 2023. It is an excellent validation of our team’s efforts. It motivates us to give our best to our clients and patrons and also simultaneously contribute to scaling up the communication industry through our work. I would like to thank the organizers for deeming us worthy of the honor.”

Provocomm Public Relations received a Memento and Certificate of Honour at the event. The PR company was also the official PR Partner of the event. This was the second collaboration with Times Group after the Times Property Fiesta event held in February.

Provocomm Public Relations is one of the rapidly growing PR agencies offering its services in diverse verticals like real estate, hospitality, education, startups, ed-tech, and lifestyle. The company holds a pan-India mark and has clients from different states. Founded by Aniket Tiwary, the company has a young and dynamic team offering diverse PR tools and resources to its clients.