Noise launches Noise ColorFit Icon 3; an essential smart companion for fitness and style

4 April 2023: Witness a whole new view with Noise, India’s leading connected lifestyle tech brand’s latest feature-packed smartwatch, Noise ColorFit Icon 3. With its multiple sports modes and a stunning display featuring a metallic finish and an ultra-thin bezel, this smartwatch ensures an enhanced user experience for those striving towards a healthier yet more fashionable lifestyle. Launched at a price of INR 1,999, Noise ColorFit Icon 3 is available in six exciting color variants – Matte Gold, Rose Mauve, Space Blue, Midnight Gold, Calm Blue, and Jet Black and can be availed from Flipkart and gonoise.com.

Aiming to provide a larger and more immersive display, Noise ColorFit Icon 3 features a 1.91-inch display surrounded by a thin bezel and comes equipped with a resolution of 240*296 pixels and 500 nits of brightness for strain-free use. The smartwatch features a metal build dial with options for glossy and matte finishes, making it a stylish addition to your wrist. The watch also comes with a functional crown for easy navigation and control. Additionally, users can now enjoy stable, lag-free calls with lower battery consumption supported by in-built speakers and microphones. It also allows calling from the dial-pad and access to recent calls log, making it ideal for new-age hustlers who are always on the go.

Commenting on the launch, Amit Khatri, Co-Founder, of Noise, said, “The fast-paced lifestyle of today’s youth demands a smart wearable that is both efficient and versatile. At Noise, we understand the needs of young Indians and are proud to launch ColorFit Icon 3, an ideal companion for those aiming to elevate their daily routine and take their productivity to the next level.”

Designed for the noise-makers who seek to lead an active lifestyle, this smartwatch not only exhibits a stylish body but also comes with an array of advanced features focusing on health and fitness. Noise ColorFit Icon 3 comes packed with wellness features under Noise Health Suite™ that can keep a track of all the vitals including heart rate, SpO2, sleep monitor, stress measurement, breath practice, and female cycle tracker. It features 100+ sports modes that allow users to track their activities and also comes with an IP67 water-resistant rating, making it perfect for use during intense workout sessions or while swimming.

The smartwatch further elevates the user experience by featuring an AI voice assistant that seamlessly connects with the user’s smartphone assistant. Compatible with Siri and Google, this feature offers a convenient and efficient way for users to stay connected and get things done, all from their wrists. Noise ColorFit Icon 3 also provides users with a QR code scan feature for seamless transactions and a passcode option to enhance the security of the smartwatch. Designed to keep up with the busy lifestyle of users, the smartwatch also features a long-lasting battery that can last up to 7 days on a single charge.

Product Specifications

Noise ColorFit Icon 3

Go First Partners With Bookmyforex to Offer Foreign Exchange Services to International Flyers

Hyderabad/Mumbai, April 4, 2023: GO FIRST (formerly known as GoAir) in its endeavor to strengthen www.flygofirst.com as a one-stop-shop for all travel needs of passengers, today announced its partnership with BookMyForex, India’s leading Foreign Currency Exchange services provider to offer seamless and hassle-free foreign exchange services to the international flyers.

This service will be available to travelers as a part of GoXtras which provides ancillary benefits. BookMyForex provides multiple products and services such as Multi-currency forex cards, International Money Transfers and the exchange of Foreign Currency Notes. BookMyForex’s online platform offers the best rates as well as same-day doorstep delivery for currency notes and forex cards in more than 50 cities across India. Passengers can utilize this service on GO FIRST website (www.FlyGoFirst.com), or via GO FIRST’s official Mobile App.

Commenting on the initiative, Mr Kaushik Khona, Chief Executive Officer, GO FIRST, said, “We are pleased to partner with BookMyForex, we believe that this partnership will elevate and ease the travelling experience of international travellers. We are optimistic that this service will prove to be a one-stop solution and we look forward to providing a seamless experience to the travellers.”

Commenting on the partnership, Mr. Sudarshan Motwani, Founder & CEO, BookMyForex, said, “The attempt here is to make purchase of foreign exchange hassle-free and cost effective for GO FIRST customers leveraging our strength of same day doorstep delivery of currency notes and forex cards in more than 50 cities across the country.”

GO FIRST has always been at the forefront of customer satisfaction, and in line with its, You Come First philosophy, has introduced several passenger-friendly services aimed at providing a seamless experience. This value-added service is an extension of its customer-centric philosophy, “You Come First”.

SAMCO Launches MyDEX Technology that Empower Investors to Make Augmented Investment Decisions

Bangalore, 4 April 2023: A ground-breaking initiative for the Indian capital markets investors and traders. A first-of-its-kind offering in India, investors and traders have been empowered to measure their stock market performance through their Personal Index (PI). This has been made possible by SAMCO Securities, one of the leading Invest-Tech companies in India, who announced the launch of its next-gen Capital Resource Planning (CRP) trading platform on the web and app, backed by my proprietary MyDex Technology. PI is one of the innovative features of SAMCO’s CRP Platform which is embedded with trading and will empower Indian investors and traders to enhance their investment performance and beat the market benchmark returns.

Through Personal Index, it is actually for the first time, retail investors will have their Time Weighted Rate of Return (TWRR) at their fingertips. TWRR is the most widely accepted method of calculating the personal rate of return by Fund Managers, institutional investors and even Regulators. Until now, TWRR was a complex and time-consuming process that was only available to institutional investors such as Mutual Funds (MFs) and Portfolio Management Schemes (PMS) providers. These institutional investors also outsource this computation to multiple agencies like Custodian, RTA, and Fund Accountant. With the availability of the Personal Index now, retail investors will be able to measure their performance with ease and accuracy for the first time, and that too for FREE to all the investors on SAMCO’s CRP Platform.

Since the launch of the Personal Index, over 68,000 people have already taken to the ACE-OUTSOURCE-INDEX pledge and have started tracking their performance through the Personal Index. This is a testament to the power and acceptance of this revolutionary new feature.

Commenting on the launch of CRP Platform, Mr Jimeet Modi, Founder and CEO, SAMCO said, “Even though retail individual investors are their own money managers, their stock market performance measurement is fairly poor. With an intent to overcome this problem, we are thrilled to launch our next-gen CRP Platform on web & app, to empower stock market participants to achieve their best financial performance.”

Another India-first feature of the SAMCO CRP Platform is that investors can directly compare their Personal Index returns with leading mutual fund managers, empowering them to make informed decisions. In addition, in case of consistent underperformance, they can invest with outperforming fund managers in one click. This enables investors to easily compare their returns with the mutual fund managers and align their investments with the best-performing funds.

The SAMCO CRP Platform also has yet another India-First feature of smart recommendation that prompts investors and traders to invest in Index Funds or Index ETFs in case of consistent underperformance. Through this and the comparison with the mutual fund manager feature, SAMCO is trying to ensure that the CRP in this Phase itself is equipped to help customers honor the ACE-OUTSOURCE-INDEX pledge.

Phase one of the CRP launch is focused on the ‘Measure’ aspect of the platform through the Personal Index which will be your real rate of return from the stock market. It will be calculated based on your aggregate portfolio, including stock holdings, MF holdings, and derivative positions. Unlike traditional benchmark indices, Personal Index will be unique to each individual, providing him/her with a comprehensive view of their performance and enabling them to track their progress in real-time.

A notable point is that the Personal Index will be updated every minute, unlike MFs and PMSs, which get this information calculated at the end of the day. Personal Index also acts as a verified and audited performance report of every retail investor, building trust, transparency, and accurate decision-making.

In addition to providing investors with a comprehensive view of their performance, Personal Index also allows them to compare their returns with leading market indices, enabling them to benchmark their performance against the wider market. This is an essential feature that enables seamless comparison of returns as the goal of active traders should be to outperform the market and generate higher returns.

The primary goal of the CRP is to help investors and traders Measure, Analyze, and Improve their stock market performance so that they can outperform the index. The platform is being developed with a focus to provide investors with the tools that will enable them to measure and track their performance, analyze and understand their trading and investing behavior, and provide insights and recommendations so that they can improve their performance. With the launch of CRP, SAMCO Securities aims to do for trading and investing businesses what ERPs (Enterprise Resource Planning)

have done for traditional business transformations.

It may be recalled that last week, SAMCO launched ‘Mission: Ace The Index’ and urged the market participants to take the pledge to prioritize their investment performance. SAMCO urged the investors to outperform the relevant benchmark indices by researching and analyzing investment opportunities, managing portfolios actively and adapting strategies according to evolving market conditions.

In case, if one is unable or unwilling to manage his/her portfolio actively, then one will pledge to outsource his/her funds to a professional fund manager, who has a proven track record of delivering superior market returns, or invest in index ETF (Exchange Traded Fund) that tracks the relevant benchmarks to ensure that one is aligned with overall market performance and benefits from its growth.

Huawei Releases 2022 Annual Report: Steady Operations, Sustainable Survival and Development

[Shenzhen, China, April 04, 2023] Huawei released its 2022 Annual Report today. The company reports steady operations throughout 2022, having generated CNY642.3 billion in revenue and CNY35.6 billion in net profits. Huawei continues to strengthen its investment in R&D, with an annual expenditure of CNY161.5 billion in 2022, representing 25.1% of the company’s annual revenue and bringing its total R&D expenditure over the past 10 years to more than CNY977.3 billion.

“In 2022, a challenging external environment and non-market factors continued to take a toll on Huawei’s operations”, said Eric Xu, Huawei’s Rotating Chairman, at the company’s annual report press conference. “In the midst of this storm, we kept racing ahead, doing everything in our power to maintain business continuity and serve our customers. We also went to great lengths to grow the harvest – generating a steady stream of revenue to sustain our survival and lay the groundwork for future development.”

Also present at the event was Sabrina Meng, Huawei’s CFO. She noted, “Despite substantial pressure in 2022, our overall business results were in line with forecast. At the end of 2022, our liability ratio was 58.9% and our net cash
balance was CNY176.3 billion. In addition, our balance of total assets reached one trillion yuan, largely composed of current assets such as cash, short-term investments, and operating assets. Our financial position remains solid, with
strong resilience and flexibility. In 2022, our total R&D spend was CNY161.5 billion, representing 25.1% of our total revenue – among the highest in Huawei’s history. In times of pressure, we press on – with confidence.”

Eric Xu speaking at the press conference Sabrina Meng speaking at the press conference In 2022, revenue from Huawei’s carrier, enterprise, and consumer businesses was CNY284 billion, CNY133.2 billion, and CNY214.5 billion, respectively.

Huawei is a strong proponent of growing together with its ecosystem partners and believes that openness and collaboration lead to shared success. The company has continued to open up its platform capabilities across its HarmonyOS, Kunpeng, Ascend, and cloud portfolio, focusing on improving developer experience as well as enabling and supporting its ecosystem partners on all fronts. Huawei currently works with more than nine million developers
and over 40,000 ecosystem partners to fuel ecosystem-based innovation and create greater value for its customers.

“2023 will be crucial to Huawei’s sustainable survival and development,” Xu noted. “Plum blossoms tend to grow sweeter from a harsh winter’s freeze.

Today, Huawei is like a plum blossom. While it’s true that we have considerable pressure ahead of us, we have what it takes to come out the other end – with opportunities to grow, a resilient business portfolio, a unique competitive edge, the enduring trust of our customers and partners, and the courage to invest heavily in R&D. We are confident in our ability to rise above any challenge that comes our way, laying a solid foundation for sustainable survival and
development.”

All financial statements in the 2022 Annual Report were independently audited by KPMG, an international Big Four accounting firm. To download 2022 Annual Report, please visit https://www.huawei.com/en/annual-report/2022
Note: The 2022 closing exchange rate is US$1.00 = CNY6.9533

Hungama Digital announces the list of 50 Women Game Changers 2023

India, 04 April 2023: Hungama Digital Media, India’s leading digital entertainment company, unveils the honourees of its initiative, Hungama Game Changers – 2023. The 50 professionals bestowed with the recognition as Game Changers hail from the industries of music, video, and gaming. By recognizing and celebrating the remarkable achievements of these change-makers, Game Changers also serves as a powerful platform to showcase them as role models for aspiring young women. Through this initiative, Hungama Digital aims to remain committed to igniting a chain of inspiration for the next generation of women to challenge the status quo and pursue their dreams without limitations.

The achievers for 2023 were chosen by a multi-faceted advisory panel through several rounds of selection. The panel included Megha Tata – Managing Director, Discovery Communications India, Kanan Rai – Ex Business Head, Google Play, Ashvini Yardi – Hindi Film Producer, Merlin D’souza – Music Director, Nirmika Singh – Poet, Journalist and Music curator, Arranger, Composer, Raunaq Roy – Vice President, Hungama Digital Media, Preeta Sukhtankar – Founder, The Label Life, Soumini Sridhara Paul – Senior Vice President, Hungama Digital Media and Poornima Seetharaman – Director of Design, Zynga.

Speaking on the winners Neeraj Roy, Founder & MD, Hungama Digital Media said, “As we celebrate the achievement of these 50 exceptional women who have shattered the glass ceilings and inspired a generation, let’s remember that progress for women means progress for all of us. Their incredible achievement in the entertainment industry, from music to gaming, are paving the way for future generations of women to follow in their footsteps. With their creativity, passion, and drive, they are proving that there are no limits to what women can accomplish. To all the 50 extraordinary women, congratulations on your well-deserved recognition and I wish you continued success and more power!”

Megha Tata said, “It was an absolute pleasure to be part of the jury for Hungama Women Game Changers 2023 and witness the exceptional achievements of these remarkable women. Their relentless pursuit of success is truly inspiring and serves as a shining example of the tremendous potential that women possess. As we celebrate their accomplishments, let us also recognize the obstacles they have overcome and the barriers they continue to break. Together, let’s continue to empower and support women in their pursuit of excellence.”

Adding on, Poornima Seetharaman shared, “By recognizing and honouring women for their excellence, we are creating a culture of inclusivity and diversity, where talent and hard work are the only parameters for success. I am proud to be on the advisory panel of the Hungama Women Game Changers, an initiative that recognizes these empowering women who overcome challenges and unleash their full potential. Let us continue to support and encourage more women to make a mark in their respective fields and create a brighter future for all.”

Hungama, recently launched the first season of a podcast series with the ‘Women Game Changers 2022’, a deep dive into their success stories. Stay tuned for Season 2, with more empowering stories that will inspire, motivate, and showcase the limitless potential of women.

Please find the list of Women Game Changers 2023 in the press release.

Samsung to Set Up 15 Premium Experience Stores Across India by 2023-End; Will Offer Unique, Exciting Experiences for Gen Z & Millennials such as Gaming, SmartThings, Customization & Workshops

GURUGRAM, India – April 04, 2023 – Samsung, India’s largest consumer electronics brand, has announced it will set up 15 premium experience stores across top metro cities in India by end of 2023, bringing in exciting new technology experiences for consumers and creating a benchmark in premium electronics retail in the country.

The new experience stores will come up at iconic locations across top metro cities such as Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad, Pune, and Chandigarh.

These stores will showcase Samsung’s complete product ecosystem through exciting zones such as Samsung SmartThings, Smartphones, Audio, Gaming, Lifestyle Screens, Consumer Electronics, Home Theatre, and Wearables, showcasing its multi-device connectivity with SmartThings.

The SmartThings zone will showcase how Samsung’s connected living ecosystem can create convenience for consumers in their daily lives. This includes highlighting how a smartphone, refrigerator, AC, home theatre, TV and other devices can connect to each other and provide convenience to consumers. The SmartThings zone will also include scenarios such as Work from Home to show how a Samsung monitor, laptop, tab and smartphone connect to improve productivity, or how you can switch on your ACs remotely so that the your home is cooled even before you reach or even a home kitchen experience.

For young gaming enthusiasts, these experience stores will have dedicated gaming zones where they can spend time on their favourite games. They can experience the power of Samsung Galaxy S23 flagship smartphones and Samsung’s premium Odyssey Ark gaming monitors as they play.

“As a brand focused on ever evolving customer’s needs, we have seen that demand for our premium products has increased with nearly two thirds of our consumers choosing a premium device at our Samsung Experience Stores. To tap into this growing consumers demand, we are setting up 15 Premium Experience Stores across India that will offer the widest portfolio of Samsung’s curated premium products as well as experiences such as our SmartThings ecosystem, Gaming, Lifestyle Screens, product customization,” said Mr. Sumit Walia, Senior Director, D2C Business, Samsung India.

“These products and experiences will not only provide our customers with an in-person, immersive look at Samsung technology but also help them engage with the brand more meaningfully,” he said.

Consumers, especially Gen Z and millennials, will have the opportunity to attend the many Galaxy Workshops and activities that will be organized at the premium experience stores as part of the Learn @ Samsung initiative. These Galaxy Workshops will be around photography, video-editing, gaming, music, coding, doodling, baking and many other topics, helping young consumers pursue shared interests as well as learn about Samsung’s innovations and how to use their smartphones and other Samsung products more efficiently.

At the customization counter, young consumers can have a DIY smartphone cover customization experience using stickers and other accessories.

Samsung’s new premium experience stores will also offer a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers can buy any Samsung product, from among 1,200 options across its portfolio, even if they are not available at the stores. Consumers can buy products using a Store+ digital catalogue and it is delivered directly to their home. Consumers can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan for Galaxy smartphones, tablets and smartwatches Samsung Care+ at the stores.

Consumers visiting the premium experience stores will also be able to get hassle-free after sales service for their smartphones and book service calls for their consumer electronics products at home.

Karur Vysya Bank ties up with SBI Life Insurance; offer choice & quality Banca options to its customers

April 04, 2023! Karur Vysya Bank has entered into an arrangement with SBI Life Insurance to market their insurance schemes through the branches of the Bank.

Commenting on the arrangement, Shri B Ramesh Babu, MD & CEO of Karur Vysya Bank said, “KVB with its tradition spanning over 105 years is a major player, particularly in the States of Tamil Nadu, Andhra Pradesh, Telangana, and Karnataka. KVB offers an entire range of financial services through tie-ups with leading service providers. In an attempt to offer a wider choice to its customers in the life insurance sphere, KVB has today inked an agreement with SBI Life. I am sure that together both of us will be able to provide not just choice but quality options to the customers in the days to come.”

Speaking about the partnership, Mr. Mahesh Kumar Sharma, MD & CEO, SBI Life Insurance, said, “Partnership alliances provide a boost to the insurance sector by making holistic insurance solutions accessible to the larger populace across the country. We are thrilled to collaborate with Karur Vysya Bank, which brings with it a vast experience of over a century, adding value to its customers. We look forward to strengthening the financial immunity of Karur Vysya Bank’s customers with our value-packed life insurance solutions and tech-enabled services. We are confident that the partnership will further enable us to expand the insurance market across the bank’s presence in the country.”

GOOD FLIPPIN’ BURGERS® Opens Two New Outlets in Mumbai

Mumbai,4 April 2023: GOOD FLIPPIN’ BURGERS® has announced the launch of two new outlets in Thane Wagle Estate and Mira Road, in Mumbai. With the launch of these new outlets, the burger brand will look at bringing its delicious offerings to new consumers from the extreme ends of the city as well.

The Thane Wagle Estate outlet is a curbside pickup, providing customers with signature dishes straight to their doorstep through online orders and delivery services. With this outlet, they aim to cater to the needs of customers who prefer to enjoy food from the comfort of their homes or offices.

The Mira Road outlet, on the other hand, is a hybrid establishment offering a range of dining options, including dine-in, takeaway, and delivery services. With outdoor seating available for about 12, this outlet is the perfect place to enjoy a delectable meal with friends or family in a pleasant outdoor ambiance.

“We are thrilled to announce the opening of our two new outlets in Mumbai, which will bring our offerings to even more people in the Thane and Mira Road areas. We understand that in large cities like Mumbai, we reach as close to our consumers as possible to give them the best experience of our burgers. We believe food is an experience that should be savored and enjoyed to the fullest, and we are committed to providing just that to our customers,” says Viren D’Silva, Co-founder of GOOD FLIPPIN’ BURGERS®.

Whether looking for a quick and convenient meal on the go or a leisurely dining experience with friends and family, GOOD FLIPPIN’ BURGERS®’s new outlets in Thane Wagle Estate and Mira Road sure have something for everyone. Pay a visit today and discover juicy and flavourful burgers.

Sony India introduces newest compact addition to the Full-Frame lens line-up with FE 50mm F1.4 GM lens

New Delhi, 4 April 2023: Sony has announced the FE 50mm F1.4 GM lens (model SEL50F14GM) as its newest addition to its acclaimed G Master full-frame lens lineup. This e-mount lens expands the Sony offerings with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. Even at F1.4, FE 50mm F1.4 GM delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscape, travel, and wedding.

“At Sony, we are evolving our products to the needs of today’s content creators and are proud to announce the newest innovation with the FE 50mm F1.4 GM lens, the latest addition to the E-mount lens line-up. This prime lens is a great choice for both photography and videography use and delivers exceptional image quality at 50 mm, which is one of the most popular focal lengths. The versatile lens packs Sony’s latest G Master technology in such a compact form factor.” said Mukesh Srivastava, Digital Imaging Head, Sony India.

1. Sharp imagery and beautiful bokeh

The advanced optical design and elements unique to Sony’s top-of-the-line G Master™ series brings outstanding image quality to FE 50mm F1.4 GM. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings.

FE 50mm F1.4 GM is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements helps achieve high resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene.

In addition, the minimum focusing distance of FE 50mm F1.4 GM is just 0.41 meters and the maximum magnification is 0.16x when autofocus is used[i]. This level of close-up performance provides extra flexibility when shooting both stills and videos.

2. Remarkably compact design for maximum versatility

The FE 50mm F1.4 GM has Sony’s most advanced optical design technology including precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realising a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and 516 grams in weight. These measurements allow for a lens that is 33% lighter and 15% less volume when compared to conventional models with the same specifications[ii].

The compact size of FE 50mm F1.4 GM paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation.

3. Fast, precise, and reliable autofocus

The FE 50mm F1.4 GM’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x faster[iii] than conventional models with the same specifications2. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for a smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4.

The XD linear motors and control algorithm optimizes the response to control signals so that focusing is precise, and the vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focus to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. The FE 50mm F1.4 GM features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, FE 50mm F1.4 GM supports the breathing compensation[iv] function provided in compatible Sony Alpha cameras.

4. Intuitive operability and outstanding reliability

The lens has been designed intuitively to help provide creators with maximum workflow efficiency while shooting. Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, FE 50mm F1.4 GM also features an iris lock switch, which is the first ever to be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses.

Focus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions.

The FE 50mm F1.4 GM’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants. A dust and moisture-resistant design[v] provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment.

Pricing and Availability

The new FE 50mm F1.4 GM lens will be available across all Sony Centers, Alpha Flagship stores, e-commerce websites (Amazon and Flipkart), www.ShopatSC.com portal and major electronic stores across India from 3^rd April 2023 onwards.