Infiniti Mall’s Fun Mania promises a fun-filled extravaganza this summer

24 April 2023  Infiniti Mall, Mumbai’s top-tier shopping, food, and entertainment hotspot is geared up to host a lineup of family-friendly events, with a promise of elevated entertainment and a guaranteed extraordinary shopping experience this summer. Infiniti Mall announces hosting Fun Mania, the one-of-a-kind event with unlimited fun for all age groups. The mall will be adorned vibrantly featuring a wide variety of activities and attractions for visitors. Fun-packed events will be held at both Andheri and Malad premises between 21st April to 14th May 2023.

Family bonding time awaits at Fun Mania 2023, providing an excellent opportunity to spend quality time together. The unmissable lineup of events includes Paper Flower Bouquet Craft, Kids Fashion Show, Belly Swag, Seed Art, Magic Show, South Style Dance Performance, and many more.

India sets world record with the world’s largest global climate clock assembly event

24 April, New Delhi:  India, during its G20 presidency year, successfully organized The World’s Largest Global Climate Clock Assembly and Display event at Indira Gandhi Indoor Stadium in New Delhi. The event saw the assembly of 559 climate clocks by 7,000 people and 3,000 rganizations from all walks of society, laying the foundation for change and promoting climate change mitigation among common people.

The Energy Swaraj Foundation spearheaded the event, with students from all over India gathering to set a world record of assembling 559 clocks together. The stadium was filled with climate enthusiasts and conscious individuals who pledged to take action for climate correction. The event received participation not just from within India, but also from people outside the country.

The assembly of clocks began after a lecture from Prof. Chetan Singh Solanki, The Solar Man of India, who spoke about understanding climate change and limiting the use of energy through the AMG principle – Avoid, Minimize, and Generate.

“To create awareness about the rising temperature and mitigating climate change issue, we in collaboration with Atal Innovation Mission, All India Council for Technical Education and Council for Scientific and Industrial Research along with over thousands of other organizations are organizing the this event on the occasion of Mother Earth Day on April 22, 2023,” Chetan Solanki, Founder, ESF said.

Guests of honor, including Prof. (Dr.) T.G. Sitharam, Chairman of All India Council for Technical Education, and Dr. Chintan Vaisnav, Mission Director of Niti Aayog Atal Innovation Mission, Dr. G. Mahesh chief scientist &Head, DG Executive Directorate at CSIR also graced the occasion.

“We have truly achieved something special today, something that we have never attempted before,” said Mr Abhejit Agarwal Head, Sustainability &CSR, Axis Bank.

Prof. T.G. Sitharam at the event asked everyone to stand up and give a standing ovation to Prof Solanki for his incredible work.

A 20-year-old student from Delhi named Simran said, “I feel good about connecting with the Climate Clock and raising awareness about its changes. Now it is time to shift towards renewable resources.”

The event was recorded in the Asia Book of Records for the highest number of climate clock assemblies across the country and was also trending at Times Square in New York, USA. The global partner for the event was Climate Clock Group, which first displayed the climate clock at Times Square.

The Energy Swaraj Foundation received funding support from Axis Bank Ltd., and the foundation expressed gratitude for the indispensable support provided by the bank. Shri Shailesh Choudhary and Shri Udit Bhatiya Ji from Axis Bank Pvt. Ltd. were present at the occasion, along with Shri Vigneshwaran Ramalingam, Manager of Sustainability and CSR. The event was a huge success and marked the beginning of a change towards a sustainable future.

GITAM’s Homegrown Compost Pelletization Technique Empowers 250+ Andhra Farmers

Hyderabad, 24 April 2023: Food insecurity is a global crisis today. Besides the threat to farmers’ livelihood and agriculture, a bigger problem for India is loss and wastage, with India ranking 107 out of 121 countries, in the 2022 Global Hunger Index. Working to address the crisis in farm livelihood and food wastage, GITAM (Deemed to be University) is empowering local farmer communities in Andhra Pradesh and helping them develop entrepreneurial skills, while upcycling the food waste via a unique compost pelletization project. Having received a grant of close to INR 40 lakhs from the Science for Equity Empowerment and Development (SEED) Division under the Department of Science and Technology (Government of India), the project tackles the dual issues of food waste and availability of quality agricultural compost for farming.

It aims to uplift the economic status of farmers by providing them with training in producing compost pellets — made by compressing composted food waste into small pellets, making them easy to handle and transport. The use of leftover food as a sustainable and nutrient-rich fertilizer has the potential to reduce reliance on synthetic fertilizers, which negatively influence soil quality, leading to soil degradation and deterioration. Additionally, this project addresses food waste, a significant concern in India, where over 67 million tonnes of food is wasted every year. By converting food waste into compost, the project promotes a circular economy and reduces the environmental impact of food waste.

Having already conducted campaigns in Srikakulam and Vizianagaram, the varsity has collaborated with local farmer associations to create awareness among more than 250 farmers and to train 100 farmers in the production of compost pellets. The training involves preparing the compost and converting it into pellet form using scientific methods. This training is critical to ensure the quality of the product, which is essential for the project’s success.

The project is led by Prof. N. Srinivas, Principal Investigator and Prof. Ch. Ramakrishna and Dr. K. Suresh Kumar (Co-PI), Department of Environmental Science, GITAM School of Science, who said, “We are delighted to empower the farmer communities through this project. The project helps in waste management and creates sustainable entrepreneurship among the farmers. We are confident that the project will have a significant impact on the lives of farmers.”

The project uses leftover food, highly nutrient-dense in proteins, lipids, carbs, and other macro and microelements, as a fertilizer. The food waste is sent to an organic digestion machine, which converts it into compost within 24 hours. Such a compost digester facility is available at the university’s Vizag campus, which also helps demonstrate the production process to potential beneficiaries.

The compost quality is tested in a laboratory, and organic agents are added to enrich it and increase its value. At present, the research team is collecting feedback from the farmers to fortify the material with nutrients specific to their requirements. Finally, the compost is turned into pellets using a pellet maker, which increases its marketability by extending its shelf life and making it easier to store and transport.

The project is ongoing till August this year, but GITAM (Deemed to be University) plans to continue and expand the project to urban areas, where the demand for good quality manure is high, and urban gardening is catching up.

The project has received support from various stakeholders, including the Greater Visakhapatnam Municipal Corporation (GVMC), farmer associations, and temples. In particular, temples can benefit from the pelletization of compost, which can be stored for an extended period and used as required to maintain their garden’s nutritional content.

Flite resonates with the spirit of dreamers who take on the challenges to make it big in its new ‘Sar Utha, Kadam Badha’ TVC campaign

24 April 2023  New Delhi While a majority of us take to the beaten path through our life, a select few have it in them to defy conventions and strive to pursue their inner calling.

The new TVC for Flite – Sar Utha, Kadam Badha- builds on this very emotion that lies somewhere deep within all of us and aims to strike an emotional connect there.

The campaign captures the emotions of a young man who is pursuing engineering but somehow resonates more with his passion for writing. He wants to go to Mumbai to pursue his passion, but expectedly, as happens most often, his family isn’t supportive of the idea. Despite multiple hardships and rejection, he doesn’t give up and finally a director accepts his script for producing a film. It is finally revealed that the engineer turned writer is none other than the award-winning scriptwriter Varun Grover – on whose true life story this TVC is based.

Putting forward his thoughts, Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said, “With this campaign brand Flite captures the emotional roller coaster of one embarking upon the path less travelled and the grind and rejections that come along the way. The ‘Sar Utha, Kadam Badha’ campaign celebrates the journey of an individual who, undaunted by the naysayers, works his way to become someone as acclaimed and beloved as Varun Grover. Brand Flite salutes the spirit of the achiever, who dares to dream and work his way towards success.”

The TVC’s emotional outset and powerful message is sure to win many hearts among the viewers.

Credits:

Agency: L&K Saatchi & Saatchi

CEO: Paritosh Srivastava

Creative team: Rohit Malkani, Vikas Gaur, Yukti Bhagchandani, Sunil Bhandari, Aritra Das

Chief Strategy Officer: Snehasis Bose

Account Management:

Hindol Purkayastha, Abhishek Jain, Kashima Datta

Head of Films: Jignesh Maru

Executive Producer: Rahebar Sonewala

Production house: Chrome Pictures

Director: Advait Chandan

Executive Producer: Abhishek Notani

DOP: Saurabh Monga

Joyful Eid Gifts From The Body Shop

24 April 2023  Make this year an Eid to remember with a selection of bespoke or limited edition gifts for your loved ones. The Body Shop’s huge range of vegan, body-loving treats that help support their Community Fair Trade partners are guaranteed to uplift and inspire. This extensive personal care product range makes for delightful festive gifts. Here are some possible combos out of their seemingly endless options.

1. Warm & Sensual Black Musk Gift Box/strong>