12, May 2026
Tamil Nadu CM Vijay Appoints Astrologer Radhan Pandit as Political OSD

Chennai, May 12 (BNP): Tamil Nadu Chief Minister Vijay has appointed noted astrologer and spiritual advisor Radhan Pandit Vettrivel as Officer on Special Duty (Political), triggering widespread political discussion across the state.

Tamil Nadu CM Vijay Appoints Astrologer Radhan Pandit as Political OSD

The official appointment order was issued on May 12, just a day before the newly formed government is expected to prove its majority on the floor of the Assembly. Radhan Pandit, who is considered a close confidant and personal astrologer of the Chief Minister, is known for his involvement in political consultations and spiritual guidance.

Describing himself as a “political and celebrity astrologer” on his professional profile, Radhan has previously claimed association with several prominent political leaders, including former Tamil Nadu Chief Minister J. Jayalalithaa and late BJP veteran L. K. Advani.

Earlier this year, Radhan had predicted a massive electoral victory for Vijay’s party, Tamilaga Vetri Kazhagam (TVK), initially forecasting 180 seats and later revising the estimate to over 150 seats. The party eventually secured 108 seats in the Assembly elections and has since moved to form the government with the support of alliance partners including Congress, Left parties, and the Viduthalai Chiruthaigal Katchi (VCK).

The appointment has come at a politically sensitive time, coinciding with heated debates inside the Tamil Nadu Assembly over ideological and social issues. The development has sparked mixed reactions in political circles, with supporters calling it a matter of personal trust while critics questioned the inclusion of an astrologer in a significant political advisory role.

The latest move by the Vijay-led government has once again brought discussions around spirituality, politics, and governance into the public spotlight in Tamil Nadu.

 
12, May 2026
Siliguri Welcomes ‘GATI 2026’ – A Cultural Celebration of Indian Classical Arts

Festival to be Followed by a 2-Day Bharatanatyam Workshop

Siliguri, May 12: Hakimpara Nritya Mancha is set to present ‘GATI 2026’, its annual Indian Classical Dance and Music Festival, from 5th to 7th June 2026 at Dinabandhu Mancha, Siliguri. Beginning daily from 5:30 PM onwards, the three-day cultural celebration will bring together renowned classical dancers and musicians from across India for an immersive showcase of India’s rich artistic traditions.

Derived from the Sanskrit word meaning “movement” and “rhythm,” GATI celebrates the spirit of Indian classical heritage while creating a vibrant cultural platform for audiences, students, and art enthusiasts in Siliguri.

Festival Schedule & Featured Artists

Gati 2026 1

Day 1 – 5th June 2026

An evening dedicated to Indian classical dance performances featuring:

• Bharatanatyam by Subhajit Dutta – Kolkata-based exponent of the Pandanallur style
• Kathak by Rahul Dev – Acclaimed Kathak artist from Agartala

Gate 2026 2

Day 2 – 6th June 2026

A special evening of Indian classical instrumental and vocal music featuring:

• Sitar – Sri Sandeep Neogi
• Sarod – Sri Sunondo Mukherjee
• Tabla – Subir Thakur, Subir Adhikari & Riju Saha
• Harmonium & Vocal – Sourav Chakraborty

Gati 2026 3

Day 3 – 7th June 2026

A grand finale showcasing three major Indian classical dance traditions:

• Bharatanatyam by Vidwan P. Praveen Kumar
• Kathak by Vidushi Gauri Diwakar
• Odissi by Vidushi Puspita Mishra

 

Bharatanatyam Workshop

Following the festival, Hakimpara Nritya Mancha will also host a 2-day Bharatanatyam Workshop on 8th and 9th June 2026 at Dinabandhu Mancha, Siliguri. The workshop is designed for students and dance enthusiasts seeking deeper exposure to the techniques and nuances of Bharatanatyam.

Event Details

Event Date Time Venue
GATI 2026 Festival 5th – 7th June 2026 5:30 PM onwards Dinabandhu Mancha, Siliguri
Bharatanatyam Workshop 8th – 9th June 2026 To Be Announced Dinabandhu Mancha, Siliguri

Media Partner: Shreyas Webmedia Solutions
Website: nrityamalancha.com
RSVP / Contact: Nritya Malancha – 9434006943

Hakimpara Nritya Mancha warmly invites art lovers, students, and patrons of Indian classical culture to witness this celebration of rhythm, grace, music, and tradition.

12, May 2026
NAO – Next Asian Outing Expands, Launches First Noida Outlet at Skymark One

NAO – Next Asian Outing Expands, Launches First Noida Outlet at Skymark One

Delhi’s award-winning Pan-Asian bistro, NAO – Next Asian Outing, has announced its expansion into Noida with the launch of its newest outlet at Skymark One, Sector 98. Marking a significant milestone, this opening represents the brand’s transition from a single-location success story to a growing multi-outlet dining destination, entering one of NCR’s most dynamic and fast-evolving markets.

Founded in 2022 by Amul Kapoor, a first-generation restaurateur with over 12 years of experience in the F&B industry, NAO was built to bridge the gap between quick-service Asian offerings and fine dining experiences. With a strong focus on premium-casual dining at approachable pricing, the brand quickly gained traction as among one of the firsts in Delhi to integrate Korean flavours into the Pan-Asian dining format, tapping into a cultural shift that resonated strongly with a young, experience-driven audience. Its flagship in GK-2 M Block Market and subsequent delivery kitchen in Lajpat Nagar established NAO as a go-to for bold, contemporary Asian cuisine crafted with authentic ingredients and globally sourced bases like Gochujang, Miso, and Thai curry pastes.

The Noida outlet brings with it NAO’s signature menu featuring crowd favourites such as Thai Chilli Garlic Chicken, Tom Yum Udon Noodles, Korean Ramyun, Tteokbokki, Japchae Noodle Bao, Curried Dim Sums, and Bulgogi Grills. The brand’s standout Tom Yum Stone Bowl and customisable sizzling bowls promise both visual appeal and layered flavours, while health-forward options like Quinoa Poke Bowls and fusion creations such as Guacamole & Teriyaki further expand the offering.

Staying true to its design-forward aesthetic, the space features neon accents, curated art walls, and warm ambient lighting that create a vibrant, social atmosphere tailored for Noida’s young diners. With delivery integrated from day oneNAO ensures accessibility alongside experience.

Speaking on the expansion, Mr. Amul Kapoor, Founder at NAO, shares, “We saw the Korean wave building and made it part of our DNA before it became mainstream. But what keeps people coming back isn’t the trend – it’s the food. Noida has the appetite for what we do, and this is the beginning of NAO becoming a brand that belongs to more than one city.”

With its Noida debut, NAO – Next Asian Outing sets the stage for its next phase of growth, focusing on consistent execution, strong delivery integration, and creating culturally relevant dining experiences across markets. As the brand expands its footprint, it remains committed to bringing bold Pan-Asian flavours to a wider audience while staying rooted in quality, authenticity, and experience-led dining.

12, May 2026
AVer’s FONE700 Ceiling Speakerphone Certified for Microsoft Teams

Aver

 

Taipei, Taiwan – May 12: AVer Information Inc., an award-winning provider of AI audio-video solutions, announced that the FONE700 Ceiling Speakerphone has been Certified for Microsoft Teams. The certification recognizes the FONE700 as a qualified USB audio peripheral for Teams Rooms on Windows, helping to ensure a seamless user experience for professional meeting environments through a simplified installation.

The FONE700 Ceiling Speakerphone delivers robust full-duplex audio performance through its combination of advanced noise suppression, double-talk detection and de-reverberation technology. With a design that minimizes background noise, supports simultaneous speech and reduces echo, the FONE700 provides clear and balanced sound across diverse meeting spaces.

Featuring three directional and eighteen omnidirectional microphones, the FONE700 captures voices accurately from all corners of a room. The FONE700 connects through a single USB cable for simplified installation and a clutter-free setup, supporting up to four speakerphones with a maximum range of 130 feet to accommodate varying room sizes. Its versatile connectivity integrates easily into existing conferencing systems, serving as an audio hub for AVer’s broader portfolio of video and audio solutions.

“Certified for Microsoft Teams reinforces our commitment to interoperability and reliability across conferencing ecosystems,” said Mike Garcen, Senior Director of Product and Marketing. “The FONE700 combines technical precision with streamlined integration to support productive and efficient collaboration.”

“We’re committed to delivering high quality audio to meeting spaces that feels natural and inclusive for everyone, whether they’re joining in the room or remotely,” said Albert Kooiman, General Manager, Teams Partner Engineering and Customer Enablement at Microsoft. “The Certification for Microsoft Teams helps ensure solutions meet the high standards our customers expect.”

AVer’s FONE700, now Certified for Microsoft Teams, has received a new firmware update that delivers noticeably crisper voice reproduction, significantly reduced reverberation, and cleaner, more natural audio — even in acoustically challenging spaces. The result is studio-grade intelligibility and seamless full-duplex performance that meet the strict requirements of Teams deployments, firmly positioning the FONE700 as an IT-approved ceiling solution for modern enterprise meeting rooms.

AVer ensures that its solutions deliver consistent performance and compatibility across enterprise and education applications. The FONE700 is backed by AVer’s three-year warranty with First Year Advanced Replacement, which offers a 72-hour replacement service during the first year of ownership.

 

 

 

12, May 2026
NEDFi Partners with Veefin Solutions to Revolutionise Digital Lending Operations in Northeast India

May 12: North Eastern Development Finance Corporation Ltd. (NEDFi) has partnered with Veefin Solutions Limited to implement a comprehensive digital lending ecosystem aimed at enhancing credit access across the North Eastern Region of India.

NEDFi Partners with Veefin Solutions to Revolutionise Digital Lending Operations in Northeast India

Under the multi-year agreement, Veefin will deploy a cloud-hosted suite of digital lending solutions, including a Loan Origination System (LOS), Loan Management System (LMS), and Loan Collection System (LCS). The project will also include dedicated mobile applications for sales and collections, along with a customer portal designed to provide borrowers with a seamless end-to-end digital experience.

The platform will integrate with external systems such as credit bureaus and banking APIs to create a unified and efficient financial services ecosystem.

P V S L N Murty said the technology platform will help NEDFi expand its outreach to entrepreneurs in remote and underserved areas across the Northeast. He added that the mobile-based lending system would enable new entrepreneurs to apply for loans digitally while allowing existing customers to access account-related information through smartphones. The new platform is also expected to support the expansion of NEDFi’s financial product offerings, including working capital revolving loans.

Lemli Loyi stated that Veefin Solutions was selected through an extensive RFP-based process and that its technology solutions met NEDFi’s digital transformation requirements. He noted that the partnership would play a key role in modernizing lending processes and extending advanced financial services across the Northeast region.

Raja Debnath described the partnership as a strategically important project for the company and reaffirmed Veefin’s commitment to building a secure, scalable, and high-performance lending platform to support NEDFi’s long-term growth.

The agreement focuses on strengthening financial inclusion by supporting last-mile credit delivery across the Northeast while ensuring compliance with the Reserve Bank of India’s latest IT governance and outsourcing guidelines. The platform will include end-to-end encryption and real-time security monitoring features.

12, May 2026
NEET-UG 2026 Cancelled Amid Paper Leak Allegations; Re-Exam to Be Held!

New Delhi, May 12 (BNP): The National Eligibility cum Entrance Test (Undergraduate) — NEET-UG 2026 — conducted on May 3, 2026, has been officially cancelled by the National Testing Agency (NTA) following serious allegations of question paper leaks and irregularities in the examination process.

In continuation of its press release dated 10 May 2026, the National Testing Agency wishes to inform candidates, parents, and members of the public of the following decisions taken in respect of NEET (UG) 2026. NTA had, on 8 May 2026, referred the matters then under consideration…

— National Testing Agency (@NTA_Exams) May 12, 2026

NEET-UG 2026 Cancelled Amid Paper Leak Allegations; Re-Exam to Be Held!

The decision was announced by the NTA on Tuesday after investigative findings and inputs shared by central and state law enforcement agencies, including the Rajasthan Special Operations Group (SOG), which is currently probing the alleged paper leak case.

In an official press release, the NTA stated that the examination has been cancelled with the approval of the Government of India in order to maintain transparency, fairness, and the integrity of the national-level medical entrance examination system.

“On the basis of the inputs subsequently examined by NTA in coordination with the central agencies, and the investigative findings shared by the law enforcement agencies, the National Testing Agency, with the approval of the Government of India, has decided to cancel the NEET (UG) 2026 examination conducted on May 3, 2026, and to re-conduct the examination on dates that will be notified separately,” the agency said.

The NTA further informed that revised dates and detailed guidelines regarding the re-examination will be announced separately through official notifications. Candidates have been advised to stay updated through the official NTA and NEET websites.

The cancellation has sparked strong reactions across the country, with lakhs of medical aspirants facing renewed uncertainty over the admission process. However, many students and education experts have welcomed the move as a necessary step to uphold the credibility of one of India’s most competitive entrance examinations.

 
 
 
12, May 2026
The Outbound American: New Research Tracks the Largest U.S. Emigration Shift in Decades

London — May 12, 2026 — Global Citizen Solutions (“GCS”), a leading residency and citizenship planning advisory firm, has published From Destination to Departure: America’s New Migration Story, a new briefing from its research arm, the Global Intelligence Unit (GIU), examining the long-term rise in American emigration. The shift has been decades in the making and is now measurable through citizenship renunciation records, overseas residency registrations, and survey data tracking Americans’ interest in moving abroad.

The scale of the outbound movement is visible across every continent. According to Pew Research Center, an estimated 2.2 million people left the US in 2025, of whom 180,000 were US citizens. The Association of Americans Resident Overseas estimates 5.5 million Americans were living abroad as of October 2024, up from 5.4 million the prior year. In nearly all 27 EU member states, the number of Americans arriving to live and work is at a record high. 

The GIU notes long-term economic, political, and lifestyle concerns are contributing to rising interest in emigration among Americans. Gallup’s longitudinal tracking shows the baseline has shifted dramatically: the desire to emigrate ran at 10% to 11% under Bush and Obama, rose to 16% to 20% during the first Trump presidency, and by November 2025 stood at one in five Americans overall, with women aged 15–44 reaching 40% — up from 10% in 2014.

Renunciation statistics — the most precisely documented indicator of emigration intent — tell a complementary story of acceleration. Before 2009, fewer than 400 Americans renounced their citizenship annually. By 2024, that figure had reached 4,820, a 48% increase from 2023 and the third-highest annual total ever recorded. In the first quarter of 2025, 1,285 Americans expatriated — a 102% jump on the prior quarter. The global queue for renunciation appointments now exceeds 30,000 people.

A significant further catalyst arrived on April 13, 2026, when the US State Department reduced the renunciation fee from $2,350 to $450, restoring it to pre-2015 levels following sustained legal pressure — a change widely expected to accelerate the trend.

 

The pool of Americans who could act on this interest is larger than is widely understood. An estimated 7 to 10 million Americans already hold dual citizenship, while up to 30 million may qualify for ancestry-based European passports through countries including Italy, Ireland, Poland, Germany, and Hungary — options that have existed for years but which many Americans are only now discovering.

 

The trend is also registering in passport demand. GCS’s Global Passport Index (GPI)— which tracks the travel freedom, lifestyle, and investment value of passports across more than 199 countries — shows the US falling from 1st place in 2021 to 14th in 2025, a decline that reflects both reduced immigration into the country and the growing appeal of alternative citizenships among Americans seeking broader global mobility.

“What the Global Passport Index captures that conventional economic data cannot is the gap between aggregate wealth and lived experience,” said Laura Madrid, Lead Researcher at the Global Citizen Solutions’ GIU. “The United States remains a high-income country by every traditional measure. But the structural pressures bearing down on ordinary Americans — rising poverty, persistent inflation in housing and healthcare, deepening political polarization, and a public safety crisis unlike anything seen in peer nations — are registering in people’s decisions about where to build their lives.”

GIU research identifies several compounding pressures. The US Supplemental Poverty Measure reached 12.9% in 2023, its second consecutive annual increase, while CPI-U inflation ran at 3.0% year-on-year into early 2025. In 2023 alone, the country recorded weather and climate disasters totaling at least $92.9 billion in damages. On public safety, gun violence continues to set the US apart from every comparable high-income nation.

“This is not the profile of people fleeing crisis,” Madrid added. “These are informed, often financially stable individuals and families making a deliberate calculation — that their money, their safety, and their quality of life will go further elsewhere.”

Where Americans Are Going

Europe remains the most sought-after destination, with more than 1.5 million Americans now living across the continent. As of December 2023, the top EU and EFTA destinations for US nationals on residence permits were Germany (81,509), Spain (44,804), France (38,181), Italy (36,549), the Netherlands (33,107), Switzerland (19,579), and Portugal (13,948) — the vast majority on permits of one year or more, indicating long-term relocation rather than short stays.

Portugal ranks first in GCS’s Global Retirement Index and Spain leads its Global Digital Nomad Index. Greece, Italy, and Malta are drawing significant numbers across income and lifestyle profiles. Italy’s ancestry citizenship route, historically one of the most sought-after by Americans, was restricted by Law 74/2025 to children and grandchildren of Italian citizens — a change upheld by Italy’s Constitutional Court in March 2026 that blocks an estimated 80 million people previously eligible through earlier generations. The restriction has prompted some Americans to apply before additional policy changes take effect. Caribbean citizenship-by-investment programs continue to attract those seeking faster routes to a second passport and greater global mobility.

To read the full briefing, visit: From Destination to Departure: America’s New Migration Story

Amid a surge in demand for practical guidance, GCS has updated its guide for Americans, on the 23 Best Countries to move to in 2026, covering digital nomad and passive income visas, Golden Visa investment routes, moving costs and living expenses.

12, May 2026
TrafficGuard Launches Self-Serve Platform to Help SMEs Stop Click Fraud in 10 Minutes or Less
Australia, 12th May – TrafficGuard, the ad verification platform, trusted by William Hill, Zain and Now Finance, has launched a fully automated self-serve platform that gives SMEs enterprise-grade click fraud protection in under 10 minutes. Once deployed, the platform immediately starts analysing campaign traffic and protecting Google Ads budgets from bots, click fraud and invalid traffic.
 
TrafficGuard has seen its SME customer base surge over the last 12 months, with self-serve accounts growing to over 10,000, driven by increased demand for ad-fraud protection solutions. TrafficGuard’s solution ensures SMEs can rapidly deploy and scale their analytics and defences with almost no barrier to entry. 
 
“Invalid traffic and click fraud are no longer just an enterprise problem – the bots have moved downstream, and small businesses are often the softest target. Most don’t even know how much of their ad spend is being wasted,” said Mathew Ratty, Co-founder and CEO of TrafficGuard. “With over 200 million SMEs spending on digital advertising globally, it’s crucial they have a clear and transparent view of their advertising performance and where their budgets are going. We’re now focused on providing our proprietary platform to all types of businesses to protect the ecosystem from invalid traffic and fraud.”
 
TrafficGuard’s self-serve platform allows SMEs to make better informed decisions with an expansive view of their advertising performance and invalid traffic (IVT) rates consolidated into a single interface. The solution provides in-depth analytics for Google Ads, with Meta (Facebook and Instagram) protection scheduled by July 2026. The SME offering is highly accessible at $49 per month, with a user-friendly sign-up and fully automated model without the need for enterprise level support.
 
“Tackling click fraud and other forms of invalid traffic has become increasingly urgent for advertisers in the SME sector, and this is one of the main drivers behind our decision to launch our tailored solution,” said Chad Kinlay, CMO at TrafficGuard. “The platform utilises a phased approach to pricing, minimising friction and simplifying decision-making so SMEs can protect their budgets right away.”
 
TrafficGuard is a multi-award-winning platform that detects, mitigates and reports on digital invalid traffic and ad fraud before it hits advertising budgets. It is trusted by thousands of global businesses, including enterprise brands operating across highly competitive verticals such as finance, eCommerce, travel and gaming. This launch comes after TrafficGuard’s recent expansion of its operations in the U.S. as part of a robust growth pipeline.
12, May 2026
Bandhan AMC Adjusts Duration Strategy Amid External Pressures and Global Developments

By:- Suyash Choudhary, CIO  Fixed Income, Bandhan AMC

Background

For the last few months, we have been focussed on the tension from external account pressures frustrating RBI’s ‘lower for longer’ theme. This can be envisaged under the framework of what is called ‘the impossible trinity’; which denotes the potential tension between exchange rate, capital flow, and monetary policy. Over the past year, one can see this tension in play in the case of India. This has led to monetary easing not achieving desired transmission in market rates.

Given this dynamic, it has made sense to us to turn more active on duration management. Thus, when the ‘lower for longer’ theme seemed to be dominating bond valuations, we had turned underweight duration. Over the course of the West Asia war, as market pricing on rate hikes turned quite aggressive, we had added back duration risk. We had preferred 14 and 40 years on the sovereign curve (since this curve has still been quite steep despite ongoing external account pressures) and front end (up to 3-4 years) on the corporate curve (since this curve is already flat reflecting elevated bank’s credit to deposit ratios).

New Developments

  1. Duration of the shock: Given the size of the quantity shock on various commodities from the West Asia war, the length of the disruption was always of a major concern for markets and the global economy. With the buffer from inventories depleting, the sustained impact on supply has potential now for greater damage. There is also risk from production shutdowns increasing at source if offtake via the Strait continues to be compromised. Finally, the floor rates on a host of energy prices likely moves up the longer the conflict persists. This is because of rising buildup of ships that needs clearing once the Strait opens, the capacity of ports to process this flow, and the need for nations to rebuild depleted inventories and possibly build for even higher strategic reserves than before.
  1. US growth is holding up, and alternate capital allocation themes are intact:  One reason to go overweight duration was also the very likely impact of the war on growth, and markets pricing that in central bank response functions. This theme would have played an important counterweight to the tightening in financial conditions that we are otherwise facing here in India owing to external account pressures. While this expectation may still hold from a few months’ standpoint, the immediate data reflects a resilient US economy. Furthermore, important capital allocation themes around the world linked to the AI story are if, anything, strengthening in momentum lately.

Implications

It can be easily seen that the above two developments are adding to the external account pressures and, by implication, to the growing disconnect between RBI’s policy rate and market rates. If this dynamic were to not change, the path of least resistance would be for RBI to bring forward tightening rather than market yields reverting to anchoring around existing policy rates. That said, it is important to clarify on two points: One, the route for policy rate normalisation will still be the traditional growth-inflation framework: a prolonged pressure on commodity prices, accompanied with continued currency pressures, will obviously change the predicted path of inflation. With average CPI for the current financial year easily likely to be in the 5 – 6% band, it almost automatically follows that RBI/MPC will have to undertake some rate hikes. As a base case one should expect 50 – 75 bps hikes over the course of the rest of this fiscal year. Two, this still doesn’t imply that a ‘rate defence’ is warranted to ease currency pressures. Thus, at whatever point, if market pricing starts to lean into the direction of aggressive rate hikes (more than what is warranted by the evolving inflation-growth dynamic), we would likely consider that as an opportunity to scale up market risk. To be clear, however, this is our thinking as of date and not a commitment.

Portfolio Strategy Update

Reflecting the evolving dynamics as discussed above, we have again gone underweight duration across a host of our funds (subject to individual mandates and positionings). The primary route undertaken for this has been via reducing our 14- and 40-year government bond positions. Recent relative stability in yields has made the decision somewhat easier, even as the primary reason for the change has been continuous evaluation of the underlying ‘impossible trinity’ tensions in context of the two new developments as described above.

One looks forward to developments that may allow for external pressures to ease including 1> conclusion to the war 2> effective capital flow garnering measures.  A sustainable turn to our capital flow dynamic, however, may also need some fatiguing of the AI allocation theme and / or return of some meaningful US rate cut expectations. Both are for now absent. It is also to be noted that our latest portfolio positionings reflect our current thinking. As always, these may change at any time in the future.

 

12, May 2026
BULLET Microdrama App Onboards Saatvik Goel to Boost Growth

India,  May 12 : BULLET Microdrama app has announced the onboarding of Saatvik Goel to its leadership team, as it strengthens its focus on scaling the platform and driving growth in India’s emerging microdrama ecosystem.

BULLET Microdrama App Ropes in Saatvik Goel to Accelerate Growth and Category Leadership

Saatvik has been appointed by ZEE Entertainment Enterprises Ltd. as Executive Vice President – Marketing, New Initiatives, and will work closely with the BULLET Microdrama app team as part of this mandate. With over a decade of experience in scaling startups and new-age platforms, he brings a strong focus on agile, insight-led, and outcome-driven marketing.

In his role, Saatvik will lead marketing and growth for BULLET, focusing on building a distinctive brand, driving user acquisition at scale, and strengthening its position as a destination for short-format, mobile-first storytelling.

Commenting on his new role, Saatvik Goel, said:

“BULLET Microdrama app is building in a space that is at an inflection point globally. The opportunity to shape consumer behaviour and establish a new storytelling format in India is incredibly exciting. I look forward to building a strong brand, driving growth, and making BULLET Microdrama app a daily habit for audiences.”

Welcoming him to the team, Azim Lalani, Co-founder, BULLET Microdrama app, said

“We are excited to have Saatvik join the BULLET Microdrama app leadership team. As a new and evolving format, microdrama demands speed, experimentation, and deep consumer understanding. Saatvik’s experience in scaling new-age platforms will be instrumental in accelerating growth, strengthening our market presence, and helping us build this category in India.”

With Saatvik’s addition, the BULLET Microdrama app is poised to accelerate its growth journey and deepen it connect with India’s digital-first audiences. Alongside his focus on BULLET Microdrama app, he will also oversee marketing for other new initiatives within ZEE’s portfolio, including Hipi, as part of his broader mandate.