2, Jan 2026
IndiGo Strengthens Regional Air Connectivity from Mysuru and Hubballi
IndiGo, India’s preferred airline, continues to strengthen dependable regional air connectivity through its scheduled services from Mysuru and Hubballi, reinforcing its long-term commitment to southern India.
Mysuru: Since commencing operations on 27 October 2019, IndiGo has steadily expanded its presence from seven to 14 weekly flights, connecting the city with Hyderabad and Chennai. These services offer seamless onward connectivity across IndiGo’s domestic network, supporting travel for business, education, medical, and personal purposes, while ensuring reliability and predictable schedules for passengers.
Hubballi: IndiGo began operations in the city on 28 June 2018 and currently operates 39 weekly flights, connecting Hubballi with five major metro cities. The airline’s sustained presence underscores its role in improving access to national markets and enabling a wide range of travel needs for the region.
Through its focus on operational discipline, network integration, and consistent schedules, IndiGo continues to drive regional growth, enhance accessibility, and reaffirm its leadership in connecting southern India with the rest of the country.
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- By Neel Achary
2, Jan 2026
MSDE Concludes Week long Kaushal Manthan to Shape Skilling Roadmap for 2026
Mumbai, Jan 2: Shri Jayant Chaudhary, Minister of State (I/C) for Skill Development and Entrepreneurship and Minister of State for Education, Government of India, chaired the concluding session of the week-long (23rd December 2025-31st December 2025) Kaushal Manthan, bringing together senior officials across divisions, institutions, and key stakeholders from MSDE.

The objective of the discussions held over a period of one week was to identify priority reforms and initiatives, aligned with national priorities. Deliberations focused on building a robust, responsive, and outcome-oriented skilling ecosystem. The session culminated in the firming up of Skill Resolutions for 2026, which will guide policy action and programme implementation in the coming year.
Emphasis was placed on the next phase of reforms, with a sharper focus on outcomes, stronger convergence with State Governments and industry, and improved monitoring of training quality, assessments, and certifications.
A key theme of the discussions was the need to strengthen institutional mechanisms while simplifying systems. Proposed directions include outcome-based grading mechanisms for ITIs to drive quality improvement, delegation of powers to regional and institutional levels to enable ease of doing business. The reorganization and strengthening of Sector Skill Councils (SSCs) was also discussed, alongwith regular review of SSCs and assignment of KPIs. The deliberations highlighted the need for continuous curriculum upgradation in line with technological change and industry demand.
Modernising curriculum and, strengthening industry co-creation, and ensuring flexibility and adaptability in training design were identified as key enablers for building a resilient skilling ecosystem.
Creation of clear and seamless pathways across skill levels was emphasized upon; from school to post-school, for dropouts, working professionals, and lifelong learners supported by credit frameworks and mobility across programmes.
During the recently held CS Conference MSDE had committed to establishing a National Federated Skill and Workforce Registry, operationalising a National Trainer Framework, repositioning apprenticeships as the primary school-to-work pathway, and integrating MSMEs into national skilling and apprenticeship frameworks in a time-bound manner.
The Kaushal Manthan reaffirmed the Ministry’s commitment to regular and structured consultations with State Governments, deeper and continuous industry engagement, strengthened inter-ministerial and institutional convergence
These common levers are expected to underpin the implementation of reforms and ensure alignment across stakeholders.
1, Jan 2026
Jana Nayagan director H Vinoth wonders why Bollywood overlooked Bobby Deol
As H Vinoth prepares for the release of his upcoming political action drama Jana Nayagan, the filmmaker has stirred an interesting conversation by calling out Bollywood for failing to fully recognise Bobby Deol’s true potential. Speaking ahead of the film’s release on January 9, Vinoth praised Deol’s commanding performance as the main antagonist and wondered how Hindi cinema allowed such a versatile star to remain underutilised for years.
Sharing his thoughts in an interview with Ananda Vikatan, Vinoth said that Bobby Deol is inherently built for powerful action roles and has delivered far beyond expectations in Jana Nayagan. “I don’t know how Hindi cinema let go of Bobby Deol for so long, because he is pure action-hero material. When we write certain characters, we imagine how they might finally look on screen. In this role, he exceeded everything I imagined,” he stated.
Vinoth also pointed out the striking contrast between Bobby’s calm off-screen persona and the electrifying energy he brings to camera. “Bobby is naturally quiet, but on screen he scores big and leaves a strong impact. If I ever get an opportunity to direct a Hindi film, I would love to make an action film with him. That’s how much I enjoyed working with him,” he added.
Jana Nayagan features Thalapathy Vijay in the lead, with Bobby Deol playing a formidable adversary. The film boasts a strong ensemble including Mamitha Baiju, Pooja Hegde, Gautham Vasudev Menon, Priyamani, Prakash Raj and Narain. The story revolves around a former police officer who rises to unexpected leadership after standing up against injustice.
1, Jan 2026
Scalefusion outlines key enterprise IT shifts in 2025 and AI-led UEM priorities for 2026
Year-End Review & 2026 Outlook: UEM, Device Security and AI Trends Shaping Enterprise IT Scalefusion Insights
As 2025 draws to a close, Scalefusion marked several significant milestones by unifying IT operations, security, identity, and endpoint management into a single, integrated platform. This consolidation eliminated tool silos, automated routine IT workflows, simplified compliance, and enabled device signal–driven conditional access—delivering measurable efficiency gains for organizations managing hybrid workforces across multiple operating systems in over 124 countries.
The year also highlighted growing tool fatigue and cost pressures, accelerating enterprise demand for platform consolidation. Organizations increasingly turned to unified solutions to reduce complexity while enforcing zero-trust access models. By building strong regional partnerships, Scalefusion successfully addressed region-specific compliance requirements, enabling seamless global expansion for its customers.
Looking ahead to 2026, the company expects strong momentum in customisable, industry-specific UEM solutions with deep multi-OS support and user-centric management. AI-driven automation and predictive security will remain central, transforming endpoint management into a proactive, strategic capability—one that reduces IT complexity while strengthening defenses against emerging threats.
Sriram Kakarala, Chief Producer Officer, Scalefusion.
As we look back on 2025, Scalefusion reached several major milestones by unifying IT operations, security, identity, and endpoint management into a single platform. This move eliminated tool silos, automated routine IT tasks, streamlined device signal-driven conditional access, and made compliance simpler – delivering clear efficiency gains for clients managing hybrid workforces across multiple OS environments in more than 124 countries.
The year exposed rising tool fatigue and cost pressure, pushing companies to consolidate platforms to cut complexity while enforcing zero-trust access. By building strategic local partnerships, we navigated region-specific compliances and enabled smooth global expansion.
Looking to 2026, we anticipate rapid growth in customizable, industry-specific UEM solutions with robust multi-OS support and user-centric management. AI-driven automation and predictive security will stay central, turning endpoint management into a proactive, strategic asset that reduces IT complexity while protecting against new threats.
From Idea to Reality in Seconds: Abhinav Girdhar Defines 2025 as the Year of Autonomous Creation
Abhinav Girdhar, Founder, Appy Pie
“As we close out 2025, it’s clear that we have moved beyond the era of merely ‘using’ AI and entered a phase of truly ‘partnering’ with it. This was the year the digital divide finally began to close in a meaningful way. In the no-code ecosystem, we have evolved from simplifying development to enabling Autonomous Creation—where the gap between a human idea and a fully functional software ecosystem is now measured in seconds, not lines of code. At Appy Pie, we believe 2025 proved that the most powerful thing you can give an entrepreneur isn’t just a tool, but the confidence that their imagination is the only limit they have left.”
1, Jan 2026
Smile Foundation’s Santanu Mishra honoured at BW Disrupt Social Impact 2025
New Delhi, Jan 01: Santanu Mishra, Co-Founder and Executive Trustee of Smile Foundation was awarded at BW Disrupt Social Impact 2025. He was honoured for Smile Foundation’s initiatives, which are anchored in the idea that as artificial intelligence, digital ecosystems, and data-driven public infrastructure will reshape development models. Hence, the future of social impact must remain firmly people-centred.

The forum underscored a critical shift underway across the social sector: while technology today enables scale, precision, and real-time insight, meaningful change continues to depend on human intent, ethical leadership, and deep community engagement. BW Disrupt Social Impact 2025 brought together social entrepreneurs, non-profit leaders, CSR professionals, policymakers, technologists, and impact investors to examine how emerging tools can strengthen transparency, improve decision-making, and extend services to underserved communities—without losing sight of dignity, inclusion, and participation. The conversations reinforced that technology is most powerful when it acts as an enabler of empathy-led action rather than a substitute for it.
The recognition process followed a rigorous, multi-stage evaluation, with nominations assessed on measurable outcomes, authenticity of impact, quality of governance, scalability of models, and the responsible use of technology as a force multiplier. Shortlisted initiatives underwent detailed qualitative review, examining how programmes support inclusion, build resilient local ecosystems, and deliver sustainable, long-term transformation. Final selections were made after comprehensive jury deliberations, bringing together perspectives from policy, development, technology, corporate citizenship, and social innovation.
Reflecting on the recognition, Santanu Mishra said, “This acknowledgement feels meaningful because it highlights collective purpose rather than individual achievement, which resonates well with the theme of “Tech with Soul”. At Smile Foundation, our work is grounded in partnerships, and in the belief that progress must be inclusive, ethical, and people-first. The discussions at BW Disrupt Social Impact 2025 reaffirmed that technology finds its true value only when guided by empathy and social responsibility.”
He added that the platform provided a valuable space to reflect on how tools such as AI can strengthen education, healthcare, livelihoods, and community welfare, while keeping human dignity at the centre of development efforts. “This recognition belongs to our teams across geographies whose quiet, consistent work translates intent into impact every day,” he said.
BW Disrupt Social Impact 2025, convened in partnership with BW Businessworld, highlighted the growing consensus that the next phase of social progress in India will be shaped not by technology alone, but by how thoughtfully it is integrated into human systems, values, and institutions.
1, Jan 2026
Abakkus Mutual Fund raises INR 2,468 cr during NFO period of its maiden fund
Mumbai, Jan 1, 2026: Abakkus Mutual Fund has cited that the new fund offer (NFO) of their maiden fund – Abakkus Flexi Cap Fund, which opened on December 8, 2025 and closed on December 22, 2025, secured assets under management (AUM) with the subscription value of ₹2,468 crores. This is a reflection of strong interest from investors across the country, recording participation from nearly 5,518 pin codes from across 2,000 cities. About 36,688 retail and 1,060 institutional investors subscribed the flexi cap fund during the NFO period. To bring investment inclusivity and business scalability, Abakkus Mutual Fund has built an extensive network of 4,700 empanelled distributors.
Vaiibhavv Chugh, Chief Executive Officer, Abakkus Investment Managers Private Limited said, “Favourable reception from investors across the country for our maiden fund is a testament of strong brand capital of Abakkus Group and trust built through prudent advisory offered by our sales team & distributors during the NFO period of Abakkus Flexi Cap Fund. Our portfolio construction is true to label flexi cap product with diverse spread across market cap classifications and appropriate allocation to the conviction ideas. We will be aiming to launch more funds in the coming years.”
The Abakkus Flexi Cap Fund is managed by Sanjay Doshi, Head of Investments and Research, and re-opened for investments from December 30 2025, available in both regular and direct plans.
Sanjay Doshi, Head of Investments & Research, Abakkus AMC said, “Our flexi cap fund will be aligned to market conditions offering right balance of allocation across large, mid and small caps. The fund will have notable allocation to conviction ideas and will be supported by a well-defined risk management framework aligned to long term wealth creation.”
The equity scheme invests across large, mid and small cap stocks, offering portfolio flexibility across market capitalisations. The fund is benchmarked against the BSE 500 TRI and will invest a minimum of 65 percent of its assets in equities and equity-related instruments, with the balance allocated to debt, money market instruments, and up to 10 percent in REITs and InvITs.
All schemes under Abakkus Mutual Fund will follow the in-house MEETS framework, which focuses on Management pedigree and track record, Earnings quality and the ability of companies to multiply profits, Events/Trends that affect or disrupt operations, Timing of investment at reasonable pricing and Structural aspects like size of the opportunity and competitive positioning.
30, Dec 2025
Thermals vs “Just One More Layer”: The warmth myth, explained
Chandigarh, Dec 30:- When winter sets in, the first instinct is often to reach for “just one more layer.” A sweater over a tee, a jacket on top, and maybe even a scarf thrown in for good measure. It seems practical, but it does not always keep the body truly warm. What matters is not the number of layers, but the type of layers chosen.
Thermals work in a way regular clothing cannot. They hug the skin, trap a thin layer of heat, and manage moisture so the body stays dry. Extra layers only add bulk, and when they hold sweat, they can leave a person feeling chilled instead of snug. Let’s see why thermals make a bigger difference than simply adding “one more layer.”
Heat retention begins at the base layer
On cold mornings when one steps out for a quick walk, a commute, or even a grocery run, the first layer decides how warm and relaxed the body stays. Adding thermal-wear like the ultra warmth full sleeve thermal top by Jockey as the base layer changes how winter dressing feels. Made with soft touch microfiber elastane stretch fleece it holds in body heat without adding weight. StayWarm Technology keeps the temperature balanced from within, while StayFresh Treatment helps control odour through long hours. With colours like skin, black, and classic white, it blends easily under any winter outfit and makes layering smoother than relying on “just one more layer.”
The smarter winter bottom
Stacking layers below the waist can feel reassuring at first, but once the day gets moving, those extra layers often trap sweat and make the body feel colder. This is why bulky winter bottoms may work briefly but fall short during real life movements like brisk walks, metro rides, or rushing between meetings. The ultra warmth thermal leggings offer a smarter alternative. Designed to sit close to the skin, the microfiber elastane stretch fleece helps create steady insulation without feeling heavy or tight. The leggings allow easy movement and pair well with other winter layers, making them a versatile essential for the season.
All-day warmth needs balance, not bulk
During a busy winter day, the body needs steady insulation without feeling closed off. A good thermal ensures this by keeping heat close while allowing natural air flow. The extra warmth full sleeve thermal set is designed for full-day comfort. The super combed cotton rich fabric feels gentle on the skin, and the StayWarm Technology maintains consistent insulation without feeling stuffy. With StayFresh anti-microbial properties that helps control odour, a concealed waistband and colors like charcoal melange and black, this set keeps the body cozy and fresh through long hours without depending on multiple layers.
In the end, winter dressing is less about piling on layers and more about choosing the right ones. Thermals create a foundation that works with the body rather than against it, letting every layer above perform its job. They keep movement effortless, daily routines simple, and long outings manageable, proving that a smarter base layer makes all the difference in navigating the season with ease and confidence.
30, Dec 2025
Business Barons 2025: Leaders Driving a Year of Promise and Execution
New Delhi, Dec 30:- As we close the year 2025, it is evident that the business environment in India has been a reflection of continuity, growth, and promising outlook. This is made evident by the successes achieved by sectors such as manufacturing, real estate, energy, education, healthcare, and others.
Indian real estate managed to maintain uninterrupted momentum throughout 2025 and was sustained by capital inflows worth approximately USD 6-7 billion. Against this backdrop, Mr. Ajay Chaudhary, Founder, Chairman and Managing Director, ACE Group, emerged as one of the sector’s most execution-driven leaders. He said, “For ACE Group, 2025 has indeed been a strong year, marked by several milestones achieved through precision, planning and disciplined execution across the choicest range of high-end projects. As the premium housing market continues to evolve, our focus remains firmly on refined design, thoughtful living environments and timely delivery of future-ready homes with enduring value.”
From the developer’s standpoint, the year reflected continuity in demand and a clear preference for well-planned projects. Mr. Arjunpreet Singh Sahni, Executive Director, Solitaire Group said,
“The real estate market has shown steady momentum through 2025 supported by firm buyer confidence and continued demand for well-planned developments. Our priority has been delivering projects that meet the expectations of today’s homebuyers. As we move into the New Year, we will continue to build projects keeping current buyer expectations in mind.”
From the real estate advisory space, Mr. Vijay Jain, Managing Director, Star Estate, distinguished himself with a pulse on hanging buyer behaviour. He noted,
“Residential sales remained strong across leading cities with well-thought out decisions from buyers during 2025. We saw greater emphasis on location quality, developer credibility and long-term value. This has reinforced the role of organised advisory, where transparency, market data and structured guidance play a critical role.”
The renewable energy sector also made significant headway in 2025 with India’s installed renewable capacity moving close to 200 GW. Highlighting the sector’s evolving maturity, Mr. Sanjay Garg, Director, Shweta Solar Pvt. Ltd observed,
“India’s solar sector did consistently well in 2025, with customers becoming increasingly informed about performance, efficiency and long-term returns. This has pushed the industry to raise execution and service standards across the board.”
Reflecting leadership in distributed and rooftop solar adoption, Mr. Vinod Sharma, Director, Joint Solar concurred, “The steady rise in rooftop and distributed solar adoption shows how energy decisions are driving the growth. Beyond installation, customers are now focusing on durability, maintenance support and long-term savings, which are shaping the next phase of growth.”
From the grid automation space, Mr. Sanjay Verma, Executive Director, Sharika Enterprises Limited noted,
“With the rapid scaling of renewable capacity under India’s energy transition agenda, grid operators in 2025 have significantly accelerated investments in advanced grid monitoring, protection, and automation solutions. The growing penetration of intermittent generation sources is driving utilities and large energy consumers to prioritise grid resilience, real-time visibility, and intelligent control architectures to ensure system reliability, stability, and regulatory compliance.”
Education and healthcare continued to hold their fort through 2025. Mr. Utkarsh Gupta, Managing Director, Ramagya Group, a young and dynamic leader driving a more integrated education approach, shared,
“At Ramagya, the year witnessed a sharper focus on emotional well-being, values and real-world skills, alongside academics. This inclusive approach is reshaping how institutions prepare students for the future.”
Ms. Poonam Sharma, Chairperson, Accurate Group of Institutions, who has been steering the institution’s focus on industry-linked higher education, added,
“In 2025, our effort at Accurate has been to ensure that classroom learning is supported by exposure, confidence-building and regular interaction with the real world. As we step into the next academic year, the emphasis will stay on keeping our programmes relevant to industry expectations, while helping students build practical skills and the confidence required to transition smoothly into professional roles.”
Ms. Sneha Rathor Khandelwal, CEO, Sanfort Group of Schools, one of the early education sector’s leading women voices said,
“2025 marked a milestone for Sanfort with the successful rollout of India’s first IB preschool chain. As we move into 2026, our focus remains on measured expansion, deeper academic integration and maintaining consistent learning standards across centres. Our franchising model continues to play a pivotal role in this journey and it has grown commendably this year. We look forward to expanding it further in the coming year.”
Mr. Arvind Kumar, CEO of Abante Integrated Management Services, one of India’s fastest-growing integrated asset management firms said,
“2025 has been a year of steady execution for us, with a clear focus on strengthening project delivery, operational discipline and on-ground coordination across assignments. As we move into 2026, the emphasis will be on scaling selectively, improving efficiency across the value chain and taking on more complex, integrated projects that demand both technical depth and execution reliability.”
Representing the technology distribution segment, Mr. Manoj Gupta, Managing Director, Fortune Marketing Pvt. Ltd, a seasoned industry professional shared, “India’s electronics and IT distribution ecosystem emphasised the importance of scale, reach and operational discipline in 2025.Building stronger channel networks and improving supply responsiveness became fundamental to supporting technology adoption.”
In the pharmaceutical space, companies used the year to sharpen portfolios and strengthen partner networks. Mr. Sumit Arora, Director, Alniche Lifesciences said, “Over the past year, our focus remained on strengthening our product portfolio and ensuring consistency in quality across markets. As we move into the New Year, we are looking at expanding our reach and building deeper relationships with our partners.”
Healthcare delivery also progressed steadily. Dr. Richa Rai, CEO, Heritage Hospitals, a forward-looking healthcare leader driving patient-centric care stated, “2025 was a year of consolidation for hospital-led healthcare. Investments in diagnostics, specialised services and digital systems helped improve patient outcomes and operational efficiency.”
Consumer-facing and technology-led businesses reported stable demand. Mr. Aman Choudhary, Executive Director Marketing, Anmol Industries Limited observed,
“India’s packaged food market maintained its uninterrupted growth in 2025, supported by daily consumption, and deeper market penetration. Strengthening distribution reach, ensuring affordability and maintaining consistent quality were the focus areas. Anmol continues to focus on building trust through reliability and value as we move into 2026.”
Retail and lifestyle brands, particularly in fashion and consumer categories, continued to grow through 2025. Devo, a men’s premium occasion wear brand and a Siyaram’s initiative, expanded its presence across key markets during the year. Commenting on this, Mr. Gaurav Poddar, Executive Director, Siyaram’s said, “In 2025, Devo strengthened its retail presence with flagship openings across key North Indian cities including Prayagraj, Lucknow, Jalandhar, Delhi and Dehradun, taking our premium occasion wear to more than a dozen markets. The year was centred on refining craftsmanship, elevating design detail and creating in-store experiences that reflect evolving consumer tastes. Going forward, our priority remains on deepening our footprint in culturally strong markets while balancing tradition, modern elegance and consistent quality.”
Taken together, 2025 had been a year of good buyer sentiment with continuous performance of business. As 2026 beckons, business leaders across industries seem to be pretty determined to scale higher growth, cement trust-building and create long-term value.
30, Dec 2025
Nykaa Beauty Rewind 2025: What India Loved, Layered and Lived In

Mumbai, Dec 30: If beauty in 2025 had a headline, it would read: India flirted hard and swiped right on what worked.
This wasnʼt a year of blind loyalty or long-term commitment. It was the year of curious, confident experimentation. Consumers chased what was viral, sampled what was trending, and moved fast, but only the products that truly delivered earned repeat screen time in their routines.
Ingredient lists were scanned like subtitles. Reviews mattered. Reels influenced carts. And routines evolved in real time.
With a community of over 45 million beauty lovers across 19,000+ pincodes, Nykaaʼs Best of 2025 doesnʼt just decode what sold, it captures the beauty zeitgeist of India in 2025: what people flirted with, fell for, and folded into everyday life.
Because in 2025, beauty behaved less like a long marriage, and more like dating apps on a good day: fast, curious, trend-led, and brutally honest.
Some Categories Didnʼt Just Trend. They Went Monumental.

- The Pout Power: We sold 1,750 lipsticks every hour. Whether it was a swipe of the M.A.C MACximal Matte in Mehr or the cult-favorite Charlotte Tilbury Pillow Talk, somewhere in India, a pout was being perfected every two seconds.
- Infrastructure for the Eyes: Stack all the kajals sold in 2025 and youʼd build 575 Burj Khalifas. Clearly, a sharp wing isnʼt a phase; itʼs infrastructure.
- Base Camp: The volume of foundation sold could paint 250 football fields. From the high-coverage NARS Natural Radiant Longwear to the “skin-first” Smashbox Halo Healthy Glow Tinted Moisturizer, India is committed to the base like never before.
- The Pink City: Blush sales hit such heights this year that if they were paint, Jaipur wouldnʼt need a refresh for the next century. (Yes, Kay Beautyʼs Velvet Crème Blush deserves a mention.)
- Reviews as the final word: Cetaphil Gentle Skin Cleanser (Dry to Normal Skin with Niacinamide) won without breaking a sweat. With 1.3 lakh+ ratings and a stellar 4.5-star rating, it officially became Indiaʼs most-reviewed beauty product on Nykaa, proof that sometimes, the quiet classics win the loudest applause.
- Brand Topper: Dot G Key didnʼt just sit pretty on vanities this year, it lived rent-free in peopleʼs search histories. In fact, “Dot & Key Face Moisturiserˮ emerged as the fastest-growing beauty search keyword on Nykaa in 2025, clocking 63% growth. From ceramides to sunscreen, the brandʼs barrier-first, no-fuss philosophy struck a chord with a generation that wants skincare to work hard and feel good doing it. Cute packaging helped, but performance sealed the deal.
Some people shop. Some people commit.
A shopper from Nagpur placed Nykaaʼs single highest-value order of 2025, ₹4 lakhs in one go, 91 products, no browsing, no second thoughts.
Was it a wedding? A launch? A glow-up era? We donʼt know. But we do know the face was going to be camera-ready for anything.
Moral of the story? When India loves beauty, it loves it wholeheartedly.
Skin First, Always: The Barrier Era
In 2025, “glow” was the result, but “barrier health” was the requirement. Consumers stopped chasing miracles and started playing the long game with ceramides and peptides.
Forever Status: Icons like Cetaphil Gentle Skin Cleanser and Simple Kind to Skin Refreshing Facewash proved they never go out of style. India is clearing the shelves at warp speed, with 19 cleansers finding a new bathroom mirror every single minute.
Moisture Mania: Nykaa sold 25 moisturisers a minute, making hydration the most consistent step in beauty routines. Neutrogena Hydro Boost and Cetaphil Moisturising Cream topped the charts in this category. So by the time you finish this paragraph, 50 more routines just got a hydration upgrade.
Serums: The Power Move
If moisturisers were the foundation, serums were the intentional “main character.”
The Glow-Getter: Minimalist 10% Vitamin C Serum For Face For Glowing Skin became the ultimate bright spot in Indiaʼs vanity, leading the charge for radiant, even-toned skin.
Ingredient Literacy: India memorized percentages like passwords. From The Ordinary Niacinamide 10% + Zinc 1% to targeted peptides, these were the go-to solutions for consumers who know their molecules from their marketing.
K-Beauty – From Discovery to Discipline: Not a Trend. A Habit.
2025 marked the year K-beauty completed its transition from curiosity to core routine.
Trust over Hype: Products like Beauty of Joseon Relief Sunscreen didnʼt just go viral, they stayed, were repurchased, and relied upon.
Lips as Self-Care: Glossy finishes, lip oils, nourishing balms, and creamy textures officially dethroned old-school mattes. Cult favourites like LANEIGE Lip Glowy Balm became the sweet spot where self-care met self-expression, making lips the main character of the beauty routine.
The Glass Skin Standard: COSRX Advanced Snail 96 Mucin Power Essence remained a staple, aligning perfectly with Indiaʼs growing preference for barrier care and skin longevity. K-beauty wasnʼt being explored anymore. It was being trusted.
Fragrance: Building an Aura Wardrobe

India stopped looking for “the one” signature scent and started building wardrobes. 5 fragrances were sold every minute.
Main Character Energy: From the luxury of DIOR Sauvage to the sweet comfort of Plum Bodylovinʼ Vanilla Caramello EDP, scents became a daily personality trait.
Makeup, But Make It Intelligent: The Era of the Multitasker
Heavy glam took a backseat this year, not because makeup disappeared, but because it evolved. Consumers leaned into skin tints, breathable bases, and formulas that worked overtime. Makeup didnʼt want attention; it wanted performance.
Tint-Meets-Treatment: Products like Smashbox Halo Tinted Moisturizer and LʼOreal Paris Infallible 24H Tinted Serum led the movement.
Lips, but Smarter: Liquid lipsticks became the statement piece of 2025, long-wear, no-transfer formulas ruled the day. Standouts included LʼOreal Paris Infallible Matte Resistance Liquid Lipstick and Nykaa Matte To Last! Transferproof Liquid Lipstick that color and performance can coexist effortlessly.
Enduring Icons: Meanwhile, classics like Maybelline Instant Age Rewind Concealer reminded everyone that cult status isn’t a trend; it’s a legacy.
In 2025, makeup didnʼt shout. It showed up and did the job.
The Ritual Upgrade: Bath, Body & Hair
Body care moved from “functional hygiene” to “intentional ritual,” with Bath & Body Kits surging by 93%.
The Shower Scene: It wasn’t just a wash; it was a treatment with Chemist At Playʼs Exfoliating Body Wash (4% Lactic Acid) and the comforting Dove Relaxing Care
Shea Butter & Vanilla.
Scalp is the New Skin: Haircare got serious. Through the last year, over 1 crore rosemary-based products were sold. WishCare Hair Growth Serum moved at a rate of one unit every minute, proving India is officially over the “quick fix” and into the “thick fix.”
The Gloss Factor: LʼOréal Professionnel Absolut Repair and LʼOréal Paris Hyaluron Moisture shampoos kept the frizz at bay for 72 hours at a time.
Nykaa Now: For the “I Need It Yesterdayˮ Generation
Imagine this, youʼre halfway through packing for a holiday when you realize your face wash is bone dry. One shopper in Bangalore found herself in this exact “pre-flight panic.” Realizing she was flying to Delhi that same night, she didn’t think a restock was possible. She ordered her favorite cleanser via Nykaa Now while still at her office desk. The result? The package didn’t just meet her at home; it beat her there. Thatʼs not just delivery; thatʼs a travel hack.
When “Instant” Actually Means Instant:

The 6-Minute Flex: In Hyderabad, someone restocked their full barrier-repair kit, Minimalist 10% Vitamin C Serum and CeraVe Moisturizer, while a Bella Vita Perfume Set landed in Delhi… all in 6 minutes. Thatʼs faster than deciding what to watch on Netflix.
The “Everything Everywhere All At Once” Order: While most people use us for quick fixes, Chennai went for the “full vanity overhaul.” Our largest basket of the year featured 96 products in a single order, a makeup-heavy haul of Nykaa Cosmetics, Lakme and Neutrogena that proved our assortment is as deep as our delivery is fast.
Whether it’s one serum or ninety-six lipsticks, Nykaa Now is making sure the only thing you waited for in 2025 was your nails to dry.
The Big Picture: Smarter, Softer, More Intentional
Beauty in 2025 wasnʼt about chasing whatʼs next, it was about building routines that last. Beauty in 2025 wasnʼt about chasing whatʼs next, it was about moving fast, choosing smart, and switching without guilt.
Indian consumers explored freely, followed trends unapologetically, and built routines that evolved with them. From barrier-first skincare to intelligent makeup, indulgent body care and mood-led fragrances, beauty became deeply personal, and joyfully flexible.
And as always, Nykaa remained the space where curiosity met with credibility, trends met trust, and discovery happens at the speed of now. Shop these favourites on www.nykaa.com or at a Nykaa store near you.
30, Dec 2025
ICAI Conducts Convocation Across 15 Locations; Inducts Nearly 20,000 New Chartered Accountants
