PAC Cosmetics Marks Its Presence as the Official Beauty Partner at the Global Youth Festival 2025

PAC Cosmetics participated as the Official Beauty Partner at the Global Youth Festival 2025, held recently at Jio World Garden, Mumbai. The festival’s theme, “Inner Verse,” focused on self-expression, emotional resilience and inner transformation. PAC’s involvement aligned with this narrative, particularly through its emphasis on beauty as an extension of personal identity and confidence.

At the venue, PAC created an installation designed as a large experiential makeup bag. The installation allowed visitors to explore and test a curated selection of products placed across multiple categories such as bestsellers, new launches, award winners, duochrome and spotlight range. The installation drew significant attention and became a frequent point for interaction, discovery and content creation.

Across the two days, the festival hosted close to 15,000 attendees, and PAC’s installation remained active with steady participation from youth communities, beauty enthusiasts, creators and families. Several creators and public figures, including Shanice, Jhanvi Batia, Shalini Mandal, Nauheed, Vamakshi, Shreeradhe and television actor Vaishali Thakkar, visited the PAC installation during the festival. They explored the installation and interacted with the products, contributing to broader visibility through their posts and participation.

To enhance visitor engagement, PAC also set up activity-based zones including a reflex-based “Catch-the-Bait” game and a popcorn station serving popcorn in branded cups. The brand additionally distributed small giveaways such as caps, sling bags, stickers and affirmation cards, which added to the overall experience for attendees.

A notable moment during the festival was PAC’s interaction with Gurudev Rakeshji Zaveri, whose teachings shaped the theme of the event. PAC’s Founder Bonish Jain, along with his family and team, attended Gurudev’s masterclass on Day 1 and met him personally before this wisdom masterclass. On the following day, Gurudev visited the PAC installation, spent time with the team, and offered his blessings, adding a reflective and meaningful dimension to the brand’s presence.

Reflecting on the experience, PAC Cosmetics Founder & Director Bonish Jain said,

“Being part of the Global Youth Festival allowed us to connect with young audiences in an environment that celebrated both individuality and inner growth. Meeting Gurudev Rakeshji and sharing this experience with our community made the event especially meaningful for our team. It brought me closer to myself in a way I did not expect. “

Overall, PAC’s participation at the Global Youth Festival 2025 provided an opportunity to engage directly with a diverse audience, observe authentic product interactions and be part of a larger cultural and reflective dialogue around self-expression.

Standard Chartered Report Stresses Strong Digital Foundations Before Trade Innovation Scaling

Standard Chartered’s Future of Trade: Digitalisation report highlights global corporates’ priority on building strong foundations before scaling innovation

Standard Chartered’s latest report reveals that beyond the hype and promise surrounding emerging technologies, including artificial intelligence (AI) and digital assets, close to seven in 10 corporate leaders are focusing on building strong foundational systems in the short to medium term – notably cloud computing.

AI (55%) and digital assets (50%) round out the top three drivers shaping the future of trade digitalisation. This reflects a pragmatic approach that the underlying infrastructure must be robust before emerging technologies can deliver value at scale.

Specific to India, corporate leaders are particularly optimistic about AI, with 74% ranking it among their top three technology adoption choices followed by cloud computing (64%) and digital assets (46%). This bullish sentiment is supported by government initiatives, such as the National Strategy for Artificial Intelligence and several AI firms have been investing and expanding their operations in the world’s most populous market.

Markedly, 68% of respondents based in India outsource their digitalisation work completely, 30% work with third party providers and do this internally, while 3% do it internally. India is home to some of the world’s most notable IT outsourcing companies, which may increase the appeal among domestic corporates, given the advantages of proximity and shared culture. As India’s digital economy grows and local companies embark on digitalisation, this creates more opportunities domestically.

The Future of Trade: Digitalisation report published today, presents findings from 1,200 C-suite and senior leaders at global corporates based across 17 markets, who were surveyed about their outlook for global trade and their corporate strategies over the next three to five years. This report is a sequel to the Future of Trade: Resilience released in September 2025.

Despite the benefits these digitalisation drivers can bring, more than half of corporates cite a lack of interoperability and integration as the main challenges that are slowing down trade digitalisation. Regulatory and implementation challenges add to the friction, leaving many trade processes dependent on traditional, paper-based systems.

A dual-pronged approach could overcome this current state of structural fragmentation, namely:

• Promoting digitally-enabled commerce through Digital Economy Agreements (DEAs). All corporates find DEAs, which establish cross-border regulatory frameworks covering digital activities, instrumental in overcoming interoperability issues and regulatory barriers. More than half also hope that more markets will join DEAs and establish common standards.

• Scaling transformation through strategic partnerships. Close to 80% of respondents are working with third parties on digitalisation efforts to overcome challenges such as talent shortages and high costs to achieve faster and more efficient implementation.

“Global trade is undergoing a profound transformation, and digitalisation is accelerating the pace of change and reshaping how businesses connect, transact, and grow,” said Michael Spiegel, Global Head, Transaction Banking, Standard Chartered. “By prioritising connected data flows, compliance, and consistency, corporates are setting the stage for technologies like artificial intelligence and digital assets to scale responsibly and efficiently. When these underlying layers are strong, innovation can accelerate and sustain long-term growth across global value chains.”

“At Standard Chartered, we are proud to play a leading role in this evolution. We are investing in cloud-based platforms that connect ecosystems, digitising trade finance processes end-to-end, and co‑creating solutions that make global trade simpler, smarter, and more sustainable,” Spiegel added.

More than 80% of respondents are looking to banking partners to advise on digitalisation and the adoption of digital assets. The findings highlight a strong need for parties – including banks, fintechs, providers, and regulators – to come together to unlock the full potential of digitally-enabled trade, ensuring that innovation benefits participants at every level of the value chain.

Inside India’s Biggest Breathing Challenge

From the toxic grey blanket that swallows Delhi to the lung-burning smog that settles over cities like Kanpur, Patna, Lucknow, Ghaziabad, Noida, Gurugram, Varanasi, Prayagraj and parts of Kolkata, millions of Indians wake up each day to an invisible battle hidden in every breath they take. Amid this environmental uncertainty, a quiet yet powerful movement has emerged — transforming anxiety into awareness, helplessness into personal empowerment.

At the heart of this national shift stands Himalayan Siddhaa Akshar — Founder of Akshar Yoga Kendraa, a visionary yogic master and spiritual guru — who is turning ancient Himalayan breathing sciences into a nationwide shield for physical, emotional and mental wellbeing.

The Birth of “India Breathe Again”

Launched in November 2025, India Breathe Again is a seven-day nationwide breathing movement designed to reconnect people with their most fundamental life force — the breath.
The initiative was created as a structured, guided breath empowerment programme, where every day for seven days, Himalayan Siddhaa Akshar Ji introduced one carefully structured pranayama each day, making it accessible for citizens to practice daily for seven minutes.
Each day focused on a specific yogic breathing technique:

● Bhastrika Pranayama for energising the body
● Surya Nadi Shodhan to activate vitality and warmth
● Chandra Nadi Shodhan to cultivate calmness and mental balance
● Kapalbhati for cleansing and strengthening respiratory pathways
● Bhastrika with Kumbhaka (breath retention) to enhance lung capacity
● Anulom Vilom to harmonise both hemispheres of the brain

Backed by online sessions, community participation, and shared experiences from across the country, India Breathe Again became a unifying wave — connecting school children, professionals, elders, athletes, home-makers and entire families through the simple discipline of breath.
At a time when rising pollution continues to strain physical and emotional health across India, this initiative offered a practical, accessible and powerful tool to stabilize the mind, strengthen the lungs and restore a sense of control.

The Himalayan Roots of a Modern Guru

Himalayan Siddhaa Akshar was born on 28 August 1983 in Bilaspur, Himachal Pradesh — in the sacred land associated with Sidh Baba Balak Nath ji, revered across the region. From the tender age of five, he began receiving guidance from wandering sages, yogis and Siddhas who moved through those mountain regions. Sitting with them, observing them, and absorbing their teachings through the traditional guru-shishya parampara, he entered the Himalayan sciences as a lived and experiential journey.

For him, yoga emerged as a complete system of refinement — a discipline that strengthens the human structure, organises thought, harmonises energy, and awakens higher intelligence. It became a path that shapes the practitioner with clarity, stability and purpose. His consistent message has been that when a person learns to organise their breath, mind and awareness, they begin to experience life with greater depth, clarity and purpose.

As the Founder of Akshar Yoga Kendraa, one of India’s prominent yoga institutions, he has taught more than 20 million practitioners across the globe through online and in-person training. A significant part of his student community comes from East and Southeast Asia — Taiwan, China, Singapore, Malaysia and Hong Kong as well as in the United States, the United Kingdom — where his teachings have gained strong resonance.

An eloquent writer and a widely respected voice in the fields of yoga and Himalayan sciences, Siddhaa Akshar has authored several bestselling books, including The Science of Mudra and Yoga Namaskar. Beyond books, he has written over 10,000 articles across more than 100 national and international publications, contributing substantially to contemporary literature on Yoga, Health, Pranayama, Mudra, Meditation and

Himalayan knowledge systems.

He is also the Founder of Siddha Abhyaas, a structured Himalayan discipline designed to work precisely on the human system. This sequential practice strengthens the spine, organises the nervous system and supports the body’s natural healing capacity. Rooted in ancient Siddha wisdom, Siddha Abhyaas follows a clear progression, enabling steady development across physical, mental and subtle dimensions.
His contribution to the modern yogic landscape lies in his ability to translate ancient Himalayan techniques into structured, accessible systems suited for contemporary life. Alongside Siddha Abhyaas, he has introduced powerful practices such as Siddha Walk, Healing Walk, Siddhohum Kriya, and a wide spectrum of meditation methodologies including State Meditation, Ardha Jal Magna Dhyān, Seed Meditation, Superpower Meditation, as well as refined mudra sciences like Mahāshakti Mudra, Kuber Mudra, Gupta Ganesh Mudra, Kapāl Hakini Mudra and Quantum Mudra.
Through these disciplines, Siddhaa Akshar continues to strengthen the bridge between classical Himalayan sciences and modern human needs, enabling practitioners to cultivate stability, refined awareness and sustained wellbeing through structured yogic practice.

Under his leadership, Akshar Yoga Kendraa created 21 Guinness World Records in Yogasanas, including an unprecedented achievement of breaking 12 records in a single day — many of which surpassed existing benchmarks set in countries like China and Hongkong. This stands as a testament to the discipline, precision and strength cultivated through his training systems.
Beyond records and accolades, he has guided numerous eminent athletes, artists and professionals seeking advanced yogic training. His role through organisations such as the International Siddha Foundation reflects his commitment to using yogic sciences for human welfare and meaningful cultural exchange.

Why Now?

So, why is “India Breathe Again” launching right now? The need couldn’t be more pressing. With India facing one of its worst air-quality seasons, where AQI levels are causing school closures and health warnings, Akshar recognized a chance to empower people during these systemic delays.

“Before we transform the world around us, we must learn to transform our inner environment,” he explains in the campaign’s press release. Taking cues from science, such as a 2023 study in Cell Reports Medicine that found cyclic sighing can reduce stress more quickly than meditation, Akshar is incorporating yogic breathwork to tackle the hidden effects of pollution. This includes issues like inflammation, oxidative stress, and mood swings that worsen India’s happiness paradox.

India tops global surveys for daily contentment; 90% of Indians report happiness in the 2025 Ipsos tracker, fueled by family ties and festivals; yet ranks 118th in the World Happiness Report, dragged down by environmental woes and inequities.

Akshar’s initiative is all about closing the gap between ancient wisdom and modern, tech-friendly formats. “We’re showing that even in a world where the air is often polluted, everyone can tap into their breath as a powerful healing tool,” he emphasizes, pointing out sessions designed for professionals, families, and creators.

One Breath, Millions of Ripples

The movement’s ripple effects are already palpable. Participants report sharper focus, better sleep, and a 44% drop in anxiety after similar programs, per studies. In a country where air pollution robs us of not just fresh air but also our happiness, Akshar’s invitation to “breathe together” feels like a breath of fresh air itself. It’s not a replacement for policy changes like cleaner fuels or emission laws, but a personal arsenal while those wheels turn.

As the campaign’s teaser video on Instagram captures, contrasting urban smog with serene inhales, Akshar speaks of a future shaped by conscious participation:
“The strength of a nation begins with the strength of its people. When a citizen learns to work with the breath, the body grows resilient, the mind gains clarity, and life begins to align with purpose. This is how a healthier India is built — one disciplined breath at a time.” he says. These practices have the potential to improve lung function, and also encourage people to make a collective commitment to a healthier and happier lifestyle. In a country where festivals celebrate unity, the most significant change toward achieving that unity could be learning how to breathe together.

Archon Power Infra Builds Temple Near Azamgarh University Campus

Azamgarh, Uttar Pradesh: Reinforcing its commitment to social responsibility and India’s Sanatan cultural values, Archon Power Infra has constructed a temple outside the Maharaja Suheldev Azamgarh University campus. The initiative has been undertaken as part of the company’s Social Responsibility efforts, aimed at promoting spiritual well-being and community harmony.

The temple has been built near a banyan tree, which holds deep significance in Sanatan tradition as a symbol of longevity, protection, and spiritual consciousness. Located close to an educational hub, the temple is expected to serve as a peaceful space for students, local residents, and devotees to reflect, meditate, and reconnect with cultural roots.

Commenting on the initiative, Kapil Sharma, promoter, Archon Power Infra, said,

“Sanatan values teach us to grow in harmony with society and nature. At Archon Power Infra, we believe that infrastructure development must go hand in hand with social and cultural responsibility. This temple reflects our commitment to giving back to society and preserving our spiritual heritage.”

He further added that constructing the temple near a university campus was a conscious decision to help younger generations stay connected with India’s cultural and ethical foundations amid rapid modernization.

Local residents and devotees have welcomed the initiative, describing it as a positive step towards nurturing spiritual balance and social cohesion in the region.

Through this initiative, Archon Power Infra continues to demonstrate that modern industrial growth and Sanatan cultural values can coexist, contributing to holistic and sustainable community development.