6, Feb 2026
Mamaearth Appoints Sreeleela as Hair Care Brand Ambassador, Launches Valentine’s Film
Mamaearth Onboards Sreeleela as Hair Care Category Brand Ambassador; Unveils Valentine’s Day Film for Rosemary Anti-Hair Fall Shampoo
Feb 06: Mamaearth, India’s leading purpose-driven personal care brand, has unveiled its latest campaign for the Rosemary Anti-Hair Fall Shampoo, onboarding South Indian and Bollywood actress Sreeleela as the new brand ambassador for the hair care range. With her youthful charm, authenticity, and strong Gen Z connect, Sreeleela brings a refreshing new energy to the brand.
This association marks a significant milestone in Mamaearth’s journey as well as in Sreeleela’s fast-rising career. Known for her natural appeal and inclination towards wellness, she strongly aligns with Mamaearth’s ethos of delivering effective personal care solutions rooted in natural, toxin-free ingredients.
Set in a packed cricket stadium, the campaign film features Sreeleela alongside actor and dancer Shantanu Maheshwari in a light-hearted, playful moment on the Kiss Cam. As the two share a close moment, the mood shifts when Shantanu runs his fingers through her hair, and a few strands come loose, instantly magnified on the stadium’s big screen. The crowd reacts, turning a personal moment into a very public one.
The film then introduces Mamaearth Rosemary Anti Hair Fall Shampoo, powered by the goodness of Rosemary and Methi Dana, as a solution designed to help reduce hair fall and strengthen hair. In a confident turn of events, the film closes with Sreeleela returning to the stadium with visibly healthier, fuller-looking hair, reclaiming the moment and ending the story on a strong, self-assured note.
Speaking about the campaign, Sreeleela said,
“I’m excited to be a part of this campaign as it brings together a fun, relatable story that reflects real, everyday moments. The film addresses concerns like hair fall in a light and honest way, without exaggeration. What truly draws me to Mamaearth is the brand’s philosophy of using thoughtfully chosen, natural ingredients backed by proven efficacy. Being associated with a brand that addresses real consumer needs with effective, ingredient-led solutions makes this campaign feel authentic and meaningful to me.”
Snigdha Anand, SVP & Brand Head – Marketing, Mamaearth, added,
“With this campaign, our intent was to tell a story that feels familiar and easy to recognise, without over-dramatizing the concern. By placing hair fall in a moment of closeness and public visibility, the narrative remains honest while clearly establishing the product’s role. Welcoming Sreeleela as the new face of Mamaearth’s hair care category is a strategic step in strengthening our relevance with a younger, evolving consumer base, while continuing to focus on effective, ingredient-led hair care solutions.”
The campaign is rolled out across digital and social platforms, bringing ingredient-led hair care into everyday conversations through relatable storytelling. With Sreeleela at the forefront, Mamaearth continues to build a modern, trust-led narrative around hair fall, confidence, and solutions powered by nature.
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- By Neel Achary
6, Feb 2026
Shoppers Stop Launches ‘Style Innings’ – A Cricket-Themed Retail Campaign for ICC Cricket World Cup 2026
Mumbai, Feb 06: As India gears up for the excitement of the ICC Cricket World Cup 2026, Shoppers Stop, India’s premium fashion, lifestyle, and gifting destination, has announced the launch of Style Innings, a high-energy, cricket-themed retail campaign running from 29th January to 8th March 2026 across its stores nationwide.
The campaign brings together the thrill of cricket and the joy of shopping, inviting customers to play their ‘Style Innings’ with engaging gamified experiences. Through the “Shop and Win” initiative, customers can earn shopping vouchers of ₹750 on spends of ₹7,500 or ₹1,500 on spends of ₹15,000.
Shoppers also have the chance to win premium rewards via ‘Play a Shot and Win’ for shopping of ₹7,500, including:
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BMW Bikes
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Adidas fan merchandise
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Easydiner Prime memberships
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Fashion tees from Fratini and Life
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₹500 off on Shoppers Stop brands (on shopping of ₹3,500)
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1,000 bonus loyalty points
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Free beauty makeovers
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Flat 40% off on Arcelia
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Exclusive app and HomeStop offers
The bumper prize includes PVR Inox couple tickets for the IND vs PAK live screening in select cities including Delhi, Kolkata, Noida, Mumbai, Bangalore, and Cyberabad.
Commenting on the launch, Mr. Jiten Mahendra, Customer Care Associate and CMO, Shoppers Stop, said:
“At Shoppers Stop, we believe every great innings deserves a great reward. Style Innings is our way of letting customers play their winning shots, whether they’re cheering for Team India or refreshing their wardrobes. With exciting prizes, gamified experiences, and the thrill of the World Cup in the air, we’re ensuring that this season, everyone who walks into our stores walks out a champion.”
Through Style Innings, Shoppers Stop aims to boost customer engagement, drive footfalls across stores and digital platforms, and reinforce its premium retail positioning, ensuring that every shopper enjoys a rewarding experience during the World Cup season.
6, Feb 2026
TTK Prestige Launches Premia BLDC Chimney Range for Silent, Energy-Efficient Kitchens
Hyderabad, Feb 06: define kitchen ventilation with superior performance, energy efficiency, and quiet operation. This new range combines advanced BLDC motor technology with contemporary design to elevate the modern Indian cooking experience.
Powered by Torque Jet Suction Technology, the chimneys deliver up to 1400 m³/hr suction capacity, effectively removing smoke, grease, and odours, even during heavy cooking. The high-performance BLDC motor ensures silent operation, consuming significantly less energy while offering 10 speed levels, including a Turbo mode operating at up to 1600 RPM for intensive suction.
For convenience and easy maintenance, the Premia BLDC chimneys feature a filter-less design with heat auto-clean technology, a high-capacity oil collector, gesture and touch controls with a vibrant colour display, LED illumination, and an ultra-slim body with a black powder-coated finish. Each unit comes with free expert installation, a premium installation kit worth ₹2,249, and a lifetime warranty on the BLDC motor.
The range is available in two configurations:
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Premia BLDC 60 cm: Ideal for compact and mid-sized kitchens – MRP INR 30,900, Suggested Price INR16,995
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Premia BLDC 90 cm: For larger kitchens – MRP INR 32,720, Suggested Price INR17,995
With the launch of the Premia BLDC Chimney range, TTK Prestige strengthens its portfolio of technology-driven, energy-efficient kitchen appliances, delivering performance, convenience, and premium aesthetics for modern Indian homes.
6, Feb 2026
RBI’s Steady Repo Rate Boosts Confidence in the Real Estate Sector
The Reserve Bank of India’s decision to keep the repo rate unchanged at 5.25% has reinforced stability and confidence across the real estate sector. Industry leaders believe that a steady interest rate environment, coupled with the continued transmission of earlier rate cuts and the government’s increased public capital expenditure, is supporting resilient residential demand. For homebuyers, this policy clarity encourages long-term purchase decisions, while for the sector as a whole, it strengthens the outlook for sustained growth, employment generation, and urban development.
Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., said,
“The RBI’s decision to hold the repo rate steady at 5.25% offers stability for interest-rate–sensitive sectors like real estate in the current macroeconomic environment. With inflation remaining at manageable levels and the benefits of earlier rate cuts continuing to flow through to homebuyers in the form of improved affordability, residential demand has remained resilient. The Union government’s decision to raise public capital expenditure to ₹12.2 lakh crore in FY27, as announced in the Union Budget 2026, further strengthens the growth outlook through infrastructure-led development.
Supported by stable monetary policy and sustained public spending, the real estate sector will continue to play a pivotal role in driving economic growth, employment generation, and urban development across the country.”
Mr. Ashok Kapur, Chairman, Krishna Group and Krisumi Corporation, said,
“The RBI’s decision to keep the repo rate unchanged at 5.25% reinforces policy stability and provides a supportive backdrop for the residential real estate market. While a rate cut would have lowered borrowing costs, a steady interest rate environment enables homebuyers to take long-term purchase decisions with greater confidence and predictability. This is particularly relevant for the premium housing segment, where buyers place stronger emphasis on product quality, location, and long-term value creation rather than short-term rate movements.”
Vikas Bhasin, Managing Director, Saya Group, said,
“The RBI’s decision to maintain the status quo on policy rates is a positive and reassuring signal for the housing sector. Stability in interest rates plays a crucial role in homebuyer decision-making, as it reduces uncertainty and builds confidence among both end-users and investors. With home loan rates currently hovering around an affordable and comfortable level of approximately 7.5%, and expected to remain below 8% for an extended period, borrowing conditions remain supportive for residential purchases.”
Mr. Raoul Kapoor, Co CEO, Andromeda Sales and Distribution, said,
“The RBI’s decision to maintain a status quo on policy rates is largely in line with expectations, especially after the cumulative rate cut of 125 basis points in 2025. The transmission of these cuts is still playing out, with several banks yet to fully pass on the benefit to borrowers.
A cumulative reduction of 125 basis points over a 20-year loan tenure translates into an EMI reduction of approximately ₹80 per lakh per month, significantly improving affordability and enhancing borrowing capacity for big-ticket purchases such as homes.”
6, Feb 2026
Shemaroo Premieres Original Web Series Dil Dhokha aur Desire This Valentine’s Season on ShemarooMe
Mumbai, Feb 6: Shemaroo Entertainment is set to premiere its latest original web series, Dil Dhokha aur Desire, exclusively on ShemarooMe from 12th February 2026. Starring Akanksha Chamola, Kunwar Amar, and Ali Hasan, the series marks a significant step in Shemaroo’s strategy to strengthen its OTT platform through original storytelling.
Dil Dhokha aur Desire delves into a complex narrative of romance, power, and betrayal. The story follows Malini (Akanksha Chamola), Shuarya (Kunwar Amar), and Pratap (Ali Hasan), whose intertwined lives spiral into a volatile triangle of attraction, control, and dangerous choices. Exploring love as both redemption and destruction, the series caters to audiences seeking emotionally charged and layered storytelling.
Saurabh Srivastava, Chief Operating Officer, Digital Business – Shemaroo Entertainment Ltd., commented,
“Originals give us the ability to define our voice more clearly. They allow the platform to shape viewing behaviour with greater intent, encouraging repeat engagement, sharper audience profiling, and long-term brand recall. Our focus remains on delivering compelling narratives that enhance viewer engagement and strengthen ShemarooMe’s position in the OTT ecosystem.”
Dil Dhokha aur Desire is part of ShemarooMe’s broader strategy to transition from content curation to creation, building distinctive, platform-led IPs that resonate with contemporary audiences. With a strong ensemble cast and a gripping storyline, the series is expected to capture viewer attention during the Valentine’s season and beyond.
6, Feb 2026
DITE&C to launch AI Hackathon under Goa AI Mission 2027
Altinho, Feb, 6: The Department of Information Technology, Electronics & Communications (DITE&C), Goa, announced the launch of the Goa AI Hackathon, aimed at promoting the adoption of Artificial Intelligence (AI) in government service delivery. This initiative is a key component of the Goa AI Mission 2027, focused on leveraging emerging technologies to enhance efficiency, transparency, and citizen-centric governance.
Shri Kabir Shirgaonkar, Director of DITE&C, stated,
“Artificial Intelligence is here to stay, and it’s imperative that we integrate it ethically and responsibly into governance. Through this AI Hackathon, we aim to explore solutions such as automated verification of government scheme applications, early identification of missing information, and timely delivery of benefits to eligible citizens. Our ultimate goal is to improve public service delivery across the state.”
All government departments, corporations, autonomous bodies, and local authorities have been invited to submit problem statements highlighting challenges in day-to-day governance and service delivery. Selected problem statements will then be addressed through AI-powered solutions tailored to the specific needs of these departments.
The Goa AI Hackathon builds on the success of the Goa Open Innovation Challenge 2025, which received 557 applications from across the country. With this initiative, DITE&C continues its mission of creating a Digitally Empowered Goa, fostering innovation and utilizing emerging technologies to improve public services.
6, Feb 2026
RBI Holds Repo Rate Steady, Signals Supportive Monetary Conditions for Growth
Rahul Goswami, CIO & MD, India Fixed Income, Franklin Templeton.
“The RBI’s decision to keep policy rates unchanged reflects its view that current monetary conditions remain supportive of economic growth. Following a cumulative 125 basis points of rate cuts, the central bank has also undertaken several liquidity-enhancing measures to ensure adequate system liquidity and effective transmission of policy rates. With GDP growth expected to remain resilient at around 7% and CPI inflation projected to align with the 4% target during the first half of FY27, the RBI is carefully weighing these factors. Additionally, the forthcoming revision of the GDP and CPI base years from February 2026 introduces statistical uncertainty, prompting the central bank to assess how these dynamics evolve before taking its next policy action”
Vinay Pai, MD & Head of Fixed Income, Equirus Group
“The Reserve Bank of India, in its policy announcement today, kept the repo rate unchanged, in line with market expectations. In the days leading up to the policy, bond markets witnessed a rally driven by expectations of additional liquidity measures from the RBI, along with supportive movements in the foreign exchange market. The RBI has also dispensed with the requirement for certain NBFCs to obtain prior approval to open more than 1,000 branches. This step is expected to enhance ease of doing business and foster a more competitive environment among NBFCs, enabling them to expand their outreach more effectively.”
6, Feb 2026
Pushpa Impossible Highlights Why a Married Daughter’s Maternal Home Is Always Hers
Sony SAB’s Pushpa Impossible sparks a conversation on why the maternal home is a married daughter’s forever home
Sony SAB’s Pushpa Impossible is winning hearts with its inspiring story and relatable characters. The show beautifully captures the everyday triumphs and challenges of its lead protagonist, Pushpa (Karuna Pandey), making it one of the most loved family entertainers on television. A recent sequence highlights the bond between Pushpa and her daughter Rashi (Akshaya Hindalkar), reinforcing the idea that no matter how turbulent life gets, a mother’s home remains a daughter’s safest haven.
The show beautifully captures a poignant moment between Pushpa and Rashi, showcasing the unconditional warmth and protection and reassurance that only a mother can provide. Pushpa demystifies a belief that still exists in many Indian households that once a daughter is married, her right to return to her maternal home or seek comfort there somehow diminishes. Challenging this mindset head-on, Pushpa firmly states that she is not one of those parents who forget their daughter once she steps into a new household. For Pushpa, Rashi remains her daughter first, regardless of marital status. Her responsibility as a mother does not end at the wedding; instead, it evolves. She continues to worry about Rashi’s well-being, the environment she lives in, and whether she is being treated with the love, dignity, and respect she deserves. Pushpa makes it clear that the home Rashi becomes a part of must embrace her as their own, offering the same care and understanding that she has always received.
With such socially relevant storytelling, Pushpa Impossible continues to deliver meaningful messages while staying rooted in relatable emotions, reminding audiences that a mother’s home is, and will always be, a daughter’s forever space.
Speaking about the experience, Karuna Pandey shared,
“The idea of a daughter being called ‘paraya dhan’ has always troubled me deeply. I believe a daughter is the true source of prosperity, strength, and happiness in her parents’ home, yet she is made to feel like she doesn’t belong. As an Indian woman, I always wanted to raise this voice, and through Pushpa, I finally got that chance. I am deeply grateful to the writers, directors, and the entire team for trusting me with a role that is progressive and has the potential to influence change in society.”
Tune in to watch Pushpa Impossible, every Monday to Saturday at 9:30 PM, only on Sony SAB
6, Feb 2026
Instamart’s Viral Valentine’s Bouquets Redefine Modern Romance
Mumbai, Feb 06: This Valentine’s Day, Instamart is proving that romance in 2026 goes far beyond roses and greeting cards. The quick commerce platform has gone viral with its limited-edition ‘Bouquets for All Love Languages’, a playful yet insightful take on modern gifting that reflects how India’s expressions of love are evolving.
From condom bouquets and protein bar stacks to snack assortments, chocolates, grooming essentials, and even flower-shaped hair clips, Instamart’s unconventional bouquets have sparked widespread buzz across social media. The response highlights a clear cultural shift, especially among Gen Z and young millennials, who increasingly value humour, practicality, and personal connection over traditional, predictable gestures.
Instamart’s Valentine’s Day assortment mirrors changing consumer behaviour, where love languages are expressed through shared routines, late-night cravings, wellness choices, and inside jokes. Roses may still charm, but snacks you finish together and self-care products chosen with intent are fast becoming the new symbols of affection.
Shopping data reinforces this trend. Evening and late-night orders have seen a spike in comfort snacks, chocolates, wellness products, and ice creams. In metro cities, alternative bouquets, snack hampers, and self-care combinations are gaining popularity, while classic rose bouquets continue to perform strongly in non-metro markets—showing that romance isn’t fading, just becoming more personalised.
Last Valentine’s Day, rose orders on Instamart peaked at 666 orders per minute, with Bengaluru recording a high of 1,780 orders per minute for roses and chocolates combined. More recently, categories such as grooming kits, bath and body care combos, and assorted snack hampers have emerged as popular gifting choices on the platform.
The campaign has also resonated strongly online. A LinkedIn user noted,
“When a trend lives on Instagram long enough to become a behaviour, it stops being content and starts becoming a cue. Instamart turning these viral bouquets into actual products is where innovation really shows up.” Others quickly chimed in with requests for skincare and Biscoff-themed bouquets, further amplifying the conversation.
By turning cultural cues into instantly accessible products, Instamart is reinforcing the idea that meaningful gestures don’t always need weeks of planning. Sometimes, it’s the unexpected gift delivered right on time that says it all.
6, Feb 2026
IIT Patna’s Certificate Program in Generative AI for Professionals Shows Strong Multi-Batch Success
Feb 6: The Certificate Program in Generative AI for Professionals at IIT Patna continues to demonstrate strong momentum, marked by high enrolments, consistent learner trust, and impressive satisfaction scores across multiple cohorts. The programme has emerged as a preferred choice for working professionals seeking industry-aligned, hands-on education in generative artificial intelligence.
The first batch of the programme, conducted from May 2025 to November 2025, successfully concluded with an enrolment of 190 professionals and achieved an outstanding CSAT score of 4.5 out of 5 across all modules. Building on this success, the second batch (August 31 to February 28) witnessed a significant rise in participation, enrolling 308 professionals and securing a CSAT score of 4.2 out of 5. Cohort 2 is currently progressing through the Web App Building module and is on track for successful completion in February 2026.
The programme’s growing appeal is further reflected in Batch 4, which commenced in January 2026 and has already enrolled 288 professionals. This sustained demand underscores the relevance of the curriculum and the increasing need for practical, job-ready Generative AI skills in today’s evolving technology landscape.
Commenting on the programme’s success, an IIT Patna representative said,
“The continued success of this programme reflects both consistency in delivery and a strong alignment with industry requirements. Our Generative AI curriculum is designed to equip working professionals with hands-on experience to solve real-world problems using advanced AI tools and techniques.”
Batch 4 of the programme is currently underway, and applications for Batch 5 are open until 15 March 2026. The programme continues to focus on providing practical, industry-relevant training aimed at enhancing employability and preparing professionals for future-ready careers in artificial intelligence.
With its robust structure, high learner satisfaction, and growing enrolment figures, IIT Patna’s Certificate Program in Generative AI for Professionals is fast establishing itself as a benchmark in advanced AI education in India.
