20, Jun 2025
Understanding neurological disorders
Dr. Sreekanta Swamy, Lead Senior Consultant – Neurology, Aster RV Hospital
Neurological disorders are among the most disabling illnesses all over the world. Alzheimer’s disease and Parkinson’s disease are the two top disorders among them. Parkinson’s, disease is a brain disorder, seen in elderly population. For every thousand people over 60 years one may get Parkinson’s disease. It is grouped under the umbrella of neurological disorders called movement disorders, because it mainly affects the movements of the body due to impairment of nerve cells in the brain which produces hormone called dopamine that controls the movements of our body. It is important for the general public as well as the sufferers and their care givers to be aware of the symptoms and newer development in diagnosis and management of this disorder. Every year on April 11 world Parkinson’s day is observed to create awareness and educate people about this disorder.it is important to educate people because this is the second most rapidly increasing neurodegenerative, progressive brain disease all over the world. It results in progressive disability in the affected person and puts a huge economic burden on the family and society.
Nearly 11.5 million people are living with Parkinson’s disease in the world. It is expected to increase many folds by 2040 as the elderly population increases. It is seen commonly around the age of 60 yrs, even though small percentage of patients are diagnosed at a young age, as the age advances the number of affected people also increases till around 85 years of age. Age is the single most risk factor to develop Parkinson’s disease, many other factors like exposure to pesticides and other chemicals, environmental pollution are also implicated. Males are affected twice than females. A small percentage can be hereditary. The disease may go unnoticed for a few years before the actual diagnosis can be done, as it usually evolves and progresses slowly. The symptoms may start to appear when more than 50% of dopamine secretion is reduced. Sometimes few general symptoms may start many years before the actual symptoms of Parkinson’s disease starts, example-patient may have chronic constipation, disorder of smell and sleep abnormalities.
Most common symptoms of Parkinson’s disease are:
- Most commonly the initial symptoms are shaking (tremors) of the hands, which occurs when they are resting, less commonly, tremors of lip and toes may be observed
- Rigidity or tightness- people feel the body is stiff, and they must put efforts to move
- Bradykinesia or slowness- all movement of body may become gradually slow, rarely the thinking process and response also- most often this is dumped as due to old age
- Inability to maintain balance or postural instability-person tends to lose balance while walking or tends to fall.
All these symptoms slowly progress over months to years, many other symptoms may add on over time, like forgetfulness, low volume speech, difficulty speaking, behavioral changes, abnormal sleep pattern, change is the walking style, stooped posture etc. Diagnosis is mainly by clinical examination of patients, Sometimes DAT scan, MRI scan may help Most Parkinson’s disease is due to unknown cause (Idiopathic) where after extensive investigation, cause may not be identifiable. Many other disorders of the brain can mimic like Parkinson’s disease which needs to be identified. And these may not respond to treatment satisfactorily. It is very important to investigate and identify if there are any secondary causes. As far as the treatment is concerned, even though this disease was described more than 200 years ago, so far there is no permanent cure. It requires a multidisciplinary approach which includes Neurologist, neurosurgeons, psychiatrist, and good rehabilitation team. Whatever treatments are available will help to control the symptoms and try to give good quality life to the patient Both drug treatment and surgical treatments are available.
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- By Neel Achary
20, Jun 2025
OnePlus Unveils Bullets Wireless Z3 with Fast Charging and Immersive Audio
OnePlus launches Bullets Wireless Z3, the next-gen wireless neckband with ultra-fast charging and immersive audio
Jaipur, 20 June 2025 – Global technology brand OnePlus today launched the much-awaited OnePlus Bullets Wireless Z3. A premium wireless neckband designed to deliver fast charging, immersive audio, and long-lasting comfort for users on the move while being engineered as an all-rounder for everyday use. The OnePlus Bullets Wireless Z3 combines bold bass, smart AI features, and durable build quality in a lightweight, ergonomic design – launching in two colours, Samba Sunset and Mambo Midnight.
Commenting on the launch of the OnePlus Bullets Wireless Z3, Robin Liu, CEO, OnePlus India, shared, “We at OnePlus are consistently working towards building an ecosystem that ensures seamless interplay between devices. This effort has led to our IoT products being one of the most preferred in the category while also making OnePlus a leader in the Indian neckband category in the >1.5K segment as of Q1 2025 per IDC reports. Keeping our community’s needs at heart of these efforts, we have today launched the OnePlus Bullets Wireless Z3, your ultimate audio partner.”
Powered to Play All Day
The OnePlus Bullets Wireless Z3 is built to last, with a focus on worry-free battery life and fast power-ups. With ultra-fast charging that delivers up to 27 hours of playback in just 10 minutes, it’s perfect for the always-on-the-move, always-connected Indian youth. A full charge provides up to 36 hours of music playback and 21 hours of call duration, giving users days of uninterrupted listening or calling experiences. Whether you’re traveling or working out, the OnePlus Bullets Wireless Z3 stays ready without needing frequent top-ups.
Large Drivers, Bolder Sound
Audio performance is at the heart of the OnePlus Bullets Wireless Z3. Featuring large 12.4mm dynamic bass drivers, the neckband delivers an immersive audio quality experience with clear low and high ranges. This ensures a balanced sound profile across genres—from hip-hop and rock to podcasts and movies. The new BassWave™ algorithm intelligently boosts low-end performance for rich, punchy bass that doesn’t overpower vocals.
Tuning is made personal with Sound Master EQ, offering four professionally curated audio presets by OnePlus’ acoustic team—Balanced, Serenade, Bass, and Bold, allowing users to add that extra thump in the bass and get crystal clear vocals, no matter what they are listening to.
Immersive Audio, Smarter Communication
The OnePlus Bullets Wireless Z3 also introduces 3D Spatial Audio, transforming stereo sound into a lifelike, 360-degree listening experience. Whether you’re watching a movie or diving into a playlist, spatial sound places you in the center of the audio environment for added depth and realism.
The built-in Voice Assistant Shortcut allows users to easily make calls, play music, set reminders without even using your phone.
For clear communication anywhere, the OnePlus Bullets Wireless Z3 is equipped with AI Call Noise Cancellation, powered by advanced AI algorithms and ENC technology (Environmental Noise Cancellation) that separate voice from ambient noise in real time. From traffic noise to windy streets and even background chatter, so you can speak and be heard with clarity and confidence.
Built for Daily Use – Now in Two Distinct Colourways
Combining function and flair, the OnePlus Bullets Wireless Z3 is available in two bold colour options: Mambo Midnight, a timeless black and Samba Sunset, a vibrant red. Whether you prefer classic, energetic, or edgy, there’s a OnePlus Bullets Wireless Z3 to match your personal style.
The neckband also supports Bluetooth 5.4 for faster, more stable connections, Google Fast Pair for instant pairing with Android devices, and magnetic earbuds for quick auto-connect and power-off functionality. It features IP55-rated dust and water resistance and a skin-friendly silicone finish, ensuring comfort and reliability during long wear — from workouts to work calls.
The OnePlus Bullets Wireless Z3 will be available for purchase starting June 24, 2025, at 12 PM on OnePlus.in, Amazon.in, Flipkart, Myntra, OnePlus Experience Stores, as well as Croma, Reliance, Vijay Sales, Bajaj Electronics and other leading retail chains.
20, Jun 2025
Lohum Foundation Empowers Young Changemakers at 2025 Summer Camp, Inspiring Sustainability Action
Greater Noida, June 20, 2025: Lohum, India’s leading producer of energy transition materials through recycling, refining, and battery repurposing, proudly announces the successful completion of the Lohum Foundation’s 2025 Summer Camp, hosted from 9th to 20th June. This year’s camp, themed “Sustainability,” brought together students from Classes 6 to 8 for an immersive, hands-on educational experience designed to ignite curiosity, creativity, and a passion for environmental stewardship.
The Lohum Foundation’s summer camp embodies its mission to make sustainability education accessible, engaging, and impactful for children from diverse backgrounds. By focusing on interactive learning—through experiments, projects, and real-world problem-solving activities—the camp nurtured a deep understanding of sustainability concepts and empowered participants to become proactive voices of change.
Throughout the camp, children explored real-world sustainability challenges and solutions, collaborating in small groups to ensure personalized attention and meaningful engagement. Guided by LOHUM’s experts and mentors, participants delved into topics ranging from circular economy principles to innovative green technologies and developed practical skills that will serve them well into the future.
A highlight of the program is the Finale Celebration, held on 20th June, where the young “Sustainability Superheroes” shared the inspiring messages they crafted around protecting the planet. Their presentations reflected values of responsibility, environmental care, and hope for a brighter tomorrow—demonstrating the transformative impact of the camp on their perspectives and aspirations.
Every participant was inducted into the prestigious Sustainability Superheroes Club and received a certificate of participation, recognizing their dedication to building a sustainable future. As part of Lohum Foundation’s ongoing commitment, these budding changemakers are now eligible for future internships at Lohum, with top performers standing a chance to win scholarships for further education.
Rajat Verma, Founder & CEO of Lohum, emphasized, “At Lohum, we see every young mind as a wellspring of possibility. By uniting children from all walks of life and nurturing their curiosity, we empower them to become architects of a more sustainable world—broadening their perspectives, building empathy, and inspiring the bold, responsible action our future demands.”
The Lohum Foundation remains dedicated to fostering a sustainable future by instilling responsibility and sustainability awareness in children, inspiring the next generation of environmental leaders. Through engaging, interactive programs, the Foundation aims to celebrate children’s achievements, nurture their sense of agency, and empower them to turn today’s challenges into tomorrow’s opportunities.
20, Jun 2025
PrepInsta’s Data Science and Analytics Courses Now Certified by NASSCOM
New Delhi, 20th June 2025: PrepInsta, one of India’s foremost tech upskilling platforms, has achieved a major milestone with its Data Science and Analytics courses under the PrepInsta Prime subscription now officially certified by NASSCOM, the apex body for the IT and BPM industry in India. This recognition not only validates the platform’s high-quality content and instruction but also offers learners direct access to NASSCOM assessments. Upon successful course completion, students will receive an official NASSCOM certification, significantly enhancing their employability and industry relevance.
The certified courses are now listed on the NASSCOM portal, improving visibility and accessibility for students and professionals seeking high-demand skillsets. This development adds substantial value to the PrepInsta Prime subscription, which already offers access to over 200 tech upskilling courses featuring recorded lectures, mock assessments, and company-specific preparation modules. Learners can personalise their learning paths based on specific career goals or targeted company placements, making the platform deeply outcomes-driven and user-centric.
Founded in 2017, PrepInsta was created with a mission to democratise tech education across India, ensuring quality learning opportunities regardless of a student’s geographical or financial background. With a strong focus on industry alignment, the platform has become a preferred destination for aspiring engineers and professionals looking to upskill in fast-growing domains such as Generative AI, Machine Learning, Cloud Computing, Cybersecurity, and now, Data Science and Analytics. The recent NASSCOM recognition follows PrepInsta’s selection in the AICTE NEAT 4.0 initiative, a further endorsement of its credibility and national standing. Under NEAT 4.0, PrepInsta’s courses are available on the NEAT portal at a low price, making them affordable and accessible to students from socially and economically disadvantaged communities across the country.
Demonstrating a commitment to continuous innovation, PrepInsta also recently launched Optimus, its first SaaS platform built for the Business-to-Institution (B2I) segment. Optimus empowers educational institutions to streamline their placement training programs by offering features such as performance analytics, assessment governance, and preparation tracking. Currently, over 250 colleges and universities across North and South India leverage PrepInsta’s B2I solutions to enhance student outcomes.
Commenting on the NASSCOM certification, Manish Agarwal, Co-founder of PrepInsta, said, “This is a proud moment for us. At PrepInsta, our focus has always been on delivering high-quality, career-oriented learning experiences. Being NASSCOM certified affirms our commitment to excellence and industry relevance. It motivates us to keep pushing forward with even greater passion, helping students build real, job-ready skills that lead to tangible outcomes.”
As PrepInsta continues expanding its offerings and national footprint, it remains rooted in its founding vision—to transform India into a skill-first, employment-ready nation by delivering world-class tech education to every corner of the country. With recognised certifications, strategic partnerships, and a robust suite of learning and placement solutions, PrepInsta is well-positioned to shape the future of India’s digital workforce.
20, Jun 2025
Usha Financial launches its retail financing solutions; aims to empower retail businesses
New Delhi, 20th June 2025 – Usha Financial, one of India’s leading Non-Banking Financial Companies (NBFCs), has diversified its portfolio with the launch of its retail financing solution that aims to empower retail businesses. The company expands the horizon of retail financing loans across the country.
As part of its broader push into retail financing, Usha Financial has introduced Invoice Discounting, a solution tailored to support the cash flow needs of small and mid-sized businesses. By enabling enterprises to raise funds against their outstanding invoices, the offering ensures quicker access to working capital without waiting for payment cycles to close. This initiative not only helps streamline day-to-day operations but also strengthens the financial flexibility of MSMEs, positioning them for steady and sustainable growth.
The product is designed with flexibility at its core, with ticket sizes for invoice financing starting at INR 50 Lakh, making it ideal for small and mid-sized enterprises in need of swift, reliable financial support.
“Financial empowerment is the foundation of sustainable business growth. With our strategic push into solutions like financing loans to SMEs and MSME invoice discounting, we aim to be more than just a lender,” said Mrs. Geeta Goswami, CEO of Usha Financial. “Our vision is to become a true growth partner for MSMEs—helping them bridge liquidity gaps with speed, simplicity, and trust. We’re enabling entrepreneurs to unlock their potential, strengthen cash flow, and grow without financial friction.”
To complement its on-ground expansion, Usha Financial is in the process of advancing its digital ecosystem. This includes the creation of a dedicated mobile application designed to offer customers easy access to financial services, loan management, and credit products furthering the company’s vision of delivering a seamless, digital-first retail financing experience.
These developments mark a significant milestone in Usha Financial’s mission to drive innovation and financial empowerment across India’s emerging business landscape.
20, Jun 2025
New Zealand High Commission Hosts Matariki Celebration in India
20th June, 2025 – The New Zealand High Commission, in collaboration with the Fashion Design Council of India (FDCI) and Education New Zealand (ENZ), presented an evening celebrating Matariki — the Māori New Year – through the lenses of culture, creativity, and sustainability. The event was entitled RE/NEW: A Time to Shine and took place on Thursday, 19 June.
The event brought together traditional performances by the Māori cultural group Ngāti Koraha and a specially curated collaborative fashion showcase.
Twelve young designers from five institutions — the National Institute of Fashion Technology and Pearl Academy in India, and Auckland University of Technology, Massey University and Whitecliffe College in New Zealand — presented ensembles they had collaboratively worked on for two months, fusing indigenous Māori concepts with Indian textiles and techniques. This cross-cultural collaboration reflected the values of Matariki — remembrance, renewal and community — and showcased the deepening connections between New Zealand and India.
A high-powered jury comprising top Indian designers Namrata Joshipura and Nikhil Mehra (of the Shantnu & Nikhil label), and renowned fashion editors and tastemakers Nandini Bhalla (Editor-in-Chief of The Word) and Virender Bhardwaj (Fashion Editor, Esquire) picked the winning team comprised of Ella Rhodes from Auckland University of Technology and Stuti Gupta from Pearl Academy. The runners-up were Samsara Jasper from Whitecliffe College and Vanya Aggarwal from NIFT.
“This is a special occasion for us as we mark Matariki, the Māori New Year, here in India,” said New Zealand High Commissioner H.E. Patrick Rata. “The values of Matariki of connection, reflection and renewal resonate deeply across cultures. The evening celebrates the shared creativity and enduring bonds between our peoples. We are honoured to bring to India a window into New Zealand’s indigenous Māori culture through this unique partnership.”
FDCI Chairman Sunil Sethi said, “It is a pleasure to be part of this collaboration and advance the cultural connections between India and New Zealand through the universal language of fashion. We are proud to support such cross-cultural initiatives that explore new narratives, foster sustainable design and inspire young talent to think global while honouring their roots.”
Matariki marks the rising of the Pleiades star cluster in the Southern Hemisphere’s midwinter sky and signifies the beginning of the Māori lunar calendar year. In Māori culture, it is a time to reflect on the past, celebrate the present, and plan for the future, principles that align strongly with India’s own rich cultural traditions and seasonal festivals.
RE/NEW: A Time to Shine was part of New Zealand’s Cultural Diplomacy International Programme and exemplified the vibrant cultural diplomacy between New Zealand and India. It emphasized the power of creative industries to build bridges across borders
20, Jun 2025
Price of Independent Floors in South Delhi rises upto 105% in 3 years: Golden Growth Fund
New Delhi, June 20, 2025: The price of luxury independent floors in South Delhi has risen between 64-105% in the last three years, according to a report by Golden Growth Fund (GGF), a Category-II real estate focussed Alternative Investment Fund (AIF).
According to the report, in Category-A colonies, between June 2022-June 2025, the average price for a 2500 sq. ft. floor has risen by approximately 100% from Rs 8 to 11 crore to Rs 16 to 22 crore while for a 6000 sq. ft. floor, the price has risen by 105% from Rs 18 to 22 crore to Rs 36 to 45 crore.
In Category-B colonies, between June 2022-June 2025, the average price for a 2500 sq. ft. floor has risen by approximately 70% from Rs 5 to 6.5 crore to Rs 8.5 to 11crore while for a 3200 sq. ft. floor, the price has risen by approximately 64% from Rs 8 to 11 crore to Rs 13 to 18 crore.
Ankur Jalan, CEO, Golden Growth Fund said: “South Delhi is today the most premium real estate market with per sq. ft. rate in a Cat-A colony ranging between Rs 60,000-Rs 90,000 and in Cat-B colony between Rs 36,000-Rs 56,000 depending upon floor and colony. With growing interest from startup founders and businessmen, South Delhi has emerged as an end-user destination with privacy and customised space as primary needs of these ultra-rich habitants. Its connectivity to the office hubs in Gurugram and Noida; and the airport adds to its appeal. The excellent return on investment is another factor that has added to the growing interest.”
| Average Price of Independent Floors in South Delhi | ||||
| Colony Category | Floor Size | June 2022 (Rs cr) | June 2025 (Rs cr) | % change |
| Category A | 2500 sq. ft. floors | 8-11 | 16-22 | 100% |
| 6000 sq. ft. floors | 18-22 | 36-45 | 105% | |
| Category B | 2500 sq. ft. floors | 5-6.5 | 8.5-11 | 70% |
| 3200 sq. ft. floors | 8-11 | 13-18 | 64% | |
| Source: Golden Growth Fund | ||||
*Price range is to indicate floor-wise and colony-wise pricing
In an earlier report, GGF said the redevelopment potential of South Delhi is worth Rs 5.65 lakh crore across 42 MCD Regulated colonies with plots (occupied and vacant) in Category A & B colonies alone accounting for over Rs 5.35 lakh crore.
“The real estate market in the last three years has been bullish. However, what separates South Delhi from the rest is the consistent demand, reliable and safe investment and substantial returns. Besides, it also boasts of safety of the asset against depreciation of capital,” Ankur Jalan said.
Some of the Category-A and B colonies are Mayfair Garden, Panchsheel Park N Block, Panchsheel Park S & E Blocks, Sadhana Enclave, Anand Niketan, Vasant Vihar, Shanti Niketan, Westend, Chankyapuri, Golf Links, JorBagh, Sundar Nagar, Maharani Bagh, Chirag Enclave, GK, Green Park, Gulmohar Park, Niti Bagh etc.
“HNIs, NRIs and family offices, who earlier invested in local properties without the cushion of compliance and safety, are making investments in AIFs that invest in these colonies. With returns as high as 18-20% without the hassle of maintenance, AIFs have opened a new avenue for these investors, Jalan further added.
20, Jun 2025
Techno India Group Public School-Garia Hosts CBSE District Level Deliberation On STEM Education
Kolkata, 20th June, 2025: Techno India Group, Eastern India’s largest education provider, in its quest for educational excellence and innovation, successfully hosted the CBSE District Level Deliberation (DLD) Workshop on STEM Education at Techno India Group Public School (TIGPS), Garia. Under the guidance of the CBSE Centre of Excellence, Bhubaneswar, the event brought together STEM educators from across South 24 Parganas in a vibrant exchange of progressive teaching practices, collaborative inquiry, and transformative learning strategies.
The District Level Deliberation is part of a CBSE initiative encouraging schools across India to conduct localized workshops that enrich pedagogical frameworks around STEM (Science, Technology, Engineering, and Mathematics) education. With a strong emphasis on inquiry-based learning, interdisciplinary integration, and hands-on practices, the DLD aims to align classroom experiences with the vision set forth by the National Education Policy (NEP) 2020.
The day began with a ceremonial lighting of the lamp by the Appreciation Committee which included Ms. Tania Sen, Principal of TIGPS Garia & CBSE District Training Coordinator for South 24 Parganas; Mr. Dipankar Bhattacharya, Principal of Techno Main Salt Lake and Pro-Vice Chancellor, Techno India University; and Dr. Apala Chakraborty, Principal of Future Scholars Academy. The mood was set by a soulful prayer song performed by the TIGPS Garia choir infusing the space with positivity and purpose.
“Education today is all about experiences. In alignment with the vision of NEP 2020, the learning experiences have to be transformative, meaningful, and relatable to real life ensuring the quality of education as envisioned in SDG 4. Our efforts have to be directed towards making STEM Education interactive, innovative, and interesting for the learners, thus equipping them with skills of research, development, and entrepreneurship,” said Ms. Tania Sen, Principal, TIGPS Garia & CBSE District Training Coordinator (South 24 Parganas).
Schools participating in the deliberation included:
- Jyotirmoy Public School
- Saini International School
- Silver Point School
- Swarnim International School
- Techno India Group Public School, Garia
Each institution presented insightful case papers that showcased unique practices and classroom innovations around topics such as:
- Hands-on Practical Learning in STEM
- Sustainable Development through STEM Education
- Motivating Students Towards AI, Design Thinking, Coding & Robotics
The case presentations were assessed by the Appreciation Committee who not only evaluated the contributions but also shared valuable inputs, enriching the dialogue further.
As the event concluded with the National Anthem, it left behind a strong message of collaborative growth and actionable strategies for teaching STEM. This District Level Deliberation marks yet another step by Techno India Group towards creating learning ecosystems that are responsive, forward-thinking, and truly student-centric.
20, Jun 2025
Sundaram Finance expands Sundaram Wealth as a specialised service to serve High Net Worth and Affluent Clients
Chennai, Friday, June 20, 2025…– Sundaram Finance, one of India’s most respected financial institutions with over seven decades of exemplary customer obsession, today announced the expansion of Sundaram Wealth as a dedicated wealth management offering. This strategic initiative positions the company to better serve the sophisticated financial needs of Ultra High Net Worth Individuals, High Net Worth Individuals (HNI) and affluent families across India.
The expanded offering builds upon the company’s existing franchise in wealth management and will provide comprehensive financial solutions including strategic financial planning, portfolio allocation and risk management through enhanced capabilities.
Strategic focus on affluent market segments
Sundaram Wealth will primarily target families and individuals who require sophisticated wealth management solutions beyond traditional investment products. Rooted in Sundaram Finance’s enduring customer relationships with self-employed and entrepreneurs, this offering is designed to serve those who have created significant wealth, as well as those who are thoughtfully and steadily building toward it.
“Our expansion of Sundaram Wealth represents the natural evolution of our client relationships and our commitment to providing comprehensive financial solutions,” said Harsha Viji, Executive Vice Chairman of Sundaram Finance. “Over the decades, we have witnessed many clients progress significantly in their financial journey through disciplined investing and financial planning. This expansion allows us to serve our multigenerational relationships in addressing their increasingly complex wealth management needs with the same integrity and personalised service that has defined our customer centricity for over 70 years.”
Leveraging distribution excellence
Sundaram Wealth will leverage and expand Sundaram Direct, the company’s distribution business, which has been a cornerstone of Sundaram Finance’s financial products & services offerings for over two decades. Sundaram Direct deals with both SF Group and third-party financial products and has built a wealth and investments portfolio exceeding Rs. 7,000 crore of assets under management. This established distribution infrastructure provides Sundaram Wealth with extensive product access and proven operational capabilities to deliver differentiated wealth management solutions.
The wealth management expansion will tap into this distribution strength while simultaneously targeting new affluent clients across India’s growing wealth segments. The growth strategy will include both organic growth through existing customer relationships and targeted acquisition of new HNI and affluent clients seeking comprehensive wealth management services. The company aspires to achieve an AUM of 20,000 – 25,000 crore in the next 4 – 5 years.
“The formal expansion of Sundaram Wealth reflects our optimism about India’s march towards a middle-income economy and the country’s growing affluent population. We are keen to serve these customers, particularly the self-employed, and address their evolving financial needs in the Sundaram Way that has stood the test of time over the past over seven decades,” said Rajiv Lochan, Managing Director of Sundaram Finance. “We are uniquely positioned to serve this market through our combination of multi-generational client relationships combined with a “you first” approach to clients, comprehensive product suite, and unwavering commitment to prudent wealth management. Our goal is to be the trusted wealth partner to families and individuals who aspire to a long-term financial journey built on openness and discipline.”
20, Jun 2025
d’you launched their Minis and made it Massive
Once an afterthought, mini skincare is now a cultural flex – trial-sized, collectible and designed for modern routines. Homegrown premium skincare brand d’you didn’t just follow the shift; they led it, launching full-strength formulas of their hero products in sleek, travel-ready packaging that the public actually wants to be seen with.
But the product was only half the story. They rolled out a bold, 360° campaign grounded in community insight, designed to spark curiosity and land with cultural relevance.
Weeks before the official drop, creators across diverse verticals with a balanced mix of men and women (because skincare and fun don’t play by gender rules) casually started posting stories about their favourite d’you product and began mentioning, “Wish this came in a mini…”. It didn’t feel like a push. It felt like a genuine moment of product desire. Then, the replies rolled in: “Please make this happen”; “OMG, yes!! Manifesting this.” And just like that, the audience became part of the narrative. The want turned into collective anticipation.
Then came the puzzle. Yes, a puzzle. In a world of overly slick campaigns, d’you went analog – because puzzles are equal parts nostalgic and cerebral, and just the right kind of unexpected. Select creators received a custom puzzle with cryptic, branded copy – a physical teaser that hinted at something small was coming. It was a clever spin on the brand’s iconic sale IP from their annual sale – “something big is coming.” No overt branding. No product reveals. Just curiosity.
Around the same time, d’you rolled out a series of cheeky Instagram teasers – visually striking edits featuring models, dressed in the colours of the products, staring down at their miniature selves. It was surreal, editorial and unmistakably d’you. The copy did its part too, with playful, on-brand wordplay like “size matters” and “you asked, we listened” – a nod to the brand’s community-led approach and its knack for turning even the smallest drop into a conversation.
To turn up the heat, d’you teamed up with Diet Sabya – the internet’s favorite culture watchdog and an early supporter of the brand. In fact, d’you was the first homegrown skincare label Diet Sabya had ever organically championed. So this partnership wasn’t just strategic, it was a full-circle moment. For the minis drop, d’you gave exclusive early access to Diet Sabya’s broadcast community, turning the launch into an insider moment that sparked real buzz and felt more cultural than campaign.
The buildup didn’t stop at social – d’you pushed the limits of creativity with bold, unexpected email and WhatsApp teasers with sharp, curiosity-piquing messaging – reaching over 100,000 people and keeping their inner circle guessing. No product reveals, just enough intrigue to fuel anticipation.
Then finally, the minis dropped. But d’you wasn’t done. To celebrate the launch, the brand threw a cold plunge party called The Mini Plunge, in the middle of sweltering Bombay summer. Freezing dips, dewy skin, and friends of the brand dunking in style in ice buckets shaped like d’you minis – all in the name of skincare. It was unexpected, totally on brand, and (pun intended) the coolest skincare event of the year.
The brand also executed a seeding strategy by distributing mailers to over 500 creators across diverse categories – stylists, beauty influencers, wellness professionals and more. This approach resulted in 300+ organic Stories, collectively generating over 2 million impressions capturing authentic excitement, and making the launch feel deeply personal and community-led.
What stood out in this launch wasn’t just the product. It was the way it was brought to life. There was less selling, more storytelling. Less push, more participation. From social whispers to puzzle drops to a literal plunge into the unknown – this was brand-building as culture play, not just campaign.
