21, Nov 2025
BuyBuyCart Expands Digital Footprint with the Launch of Its Grocery Supermarket App
Nov 21: BuyBuyCart, one of India’s fastest-growing retail supermarket chains, is set to revolutionize everyday grocery shopping with the launch of its new mobile application, “BuyBuyCart Grocery in Minutes.” The app brings the full BuyBuyCart shopping experience to customers’ fingertips and is being rolled out across regions where the brand’s franchise stores operate.
Aimed at empowering traditional kirana stores impacted by the rise of quick-commerce platforms, BuyBuyCart is transforming local retailers into modern, tech-enabled smart kirana outlets. The app provides these stores with an integrated online platform to sell products seamlessly.
BuyBuyCart’s franchise supermarkets serve as both retail outlets and distribution centers. Leveraging geo-tagging technology, customers are automatically connected to the nearest store, ensuring fast access, super-local stock, and in-minute deliveries. Each outlet handles the entire order processing, guaranteeing freshness, quality, and real-time tracking.
Speaking about the launch, Ashish Pandey, Director & Co-Founder of BuyBuyCart, said;
“With the BuyBuyCart Grocery in Minutes app, we are uniting our franchise stores with a powerful digital platform, transforming India’s grocery shopping experience. This integration connects traditional kirana networks with online convenience while maintaining affordability. Our app follows a zero-commission, zero-delivery-fee model, just like our offline stores, empowering local entrepreneurs and enhancing customer convenience. Built especially for Tier 2 and Tier 3 cities, this initiative brings us closer to becoming India’s largest tech-enabled grocery network.”
The platform supports all major digital payments and currently offers attractive promo codes. Upcoming features include AI-driven recommendations, voice-assisted ordering, subscription plans, instant cashback, and enhanced loyalty programs.
Developed through in-house technological and operational investments, the app aligns with BuyBuyCart’s vision to become India’s No. 1 retail supermarket chain, targeting 1 million users and creating the country’s largest tech-based grocery network. This launch marks a major step toward supporting local startups, making grocery shopping more convenient and affordable, and delivering high-quality food products to every Indian home.
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- By Neel Achary
21, Nov 2025
YiPPee! Noodles Turns Up the Volume with Neeraj Madhav in Kerala
In a spirited fusion of flavor and fun, Sunfeast YiPPee! noodles and Kerala-based rapper and actor Neeraj Madhav join forces to launch a one-of-its-kind rap song celebrating the unique snack-culture of Kerala. Song titled “Pottatte Padakkam!” taps into the growing wave of rap in the state and playfully shines the spotlight on an everyday moment.
YiPPee! embodies all things fun, energy and excitement. A brand that encourages consumers to be ‘full of life’. With this unexpected collab YiPPee! is bringing all of that to the hearts and homes of Kerala. The electrifying tempo of the song and Neeraj’s strong connect with Malayali families perfectly hits the right chords. It’s all about the family moment, the evening snack break, the energy-boosting bowl, delivered with rap, rhythm and fun.
The song composed and sung by Neeraj Madhav himself, opens on a core scenario: A young boy, tired and hungry after a long day of study, flops onto the sofa. His Mom meanwhile, is grooving to visual beats of Neeraj Madhav’s rap and dance on the TV. She then hands him a bowl of YiPPee! noodles and as he takes his first slurp, the mood shifts. His energy rebounds. The rap kicks in. He joins the dance. He smiles.
Mr. Ali Harris Shere, BU Chief Executive Snacks, Foods & Beverages, Foods Division, ITC Limited. said,
“We believe that every bowl of YiPPee! has the potential to turn an ordinary evening into an extraordinary moment of fun & excitement. With this cultural anthem in Kerala, we’re excited to take our brand promise to the next level”.
“When YiPPee! approached me with the idea, I instantly connected with it. Rap in Kerala is still finding its unique sound, and this project gave me a chance to merge that evolving rhythm with something we all love food and family. The anthem is full of heart, energy and local vibes just like Kerala itself!” said Neeraj Madhav, rapper, composer and actor.
While YiPPee! has already brought region-specific communication across multiple states for instance: in Odisha the brand leveraged local art form Pattachitra, Andhra Pradesh with Cinema
Seenu and in Tamil Nadu with “YiPPee Podu!” campaign respectively. With this new communication the brand aims to foster deeper connect with consumers in Kerala.
21, Nov 2025
Masoom Sharma returns with “Kaali Kaali Gaadi,” his next big Haryanvi banger
Masoom Sharma is set to release his latest Haryanvi track, “Kaali Kaali Gaadi,” a powerful and high energy song that showcases his signature style. After delivering hits like “Chand” and “Bandook Ma Goli” with Times Music Haryanvi, he joins hands with the label once again for another impactful release. The song releases today on Times Music Haryanvi.
“Kaali Kaali Gaadi” features the charismatic and expressive duo Manjeet Mor and Ruba Khan in lead roles, with lyrics by MP Karsola, music by Pinna Music, and direction by Meet Gill under Monty Film Production.
Speaking about the new track, Masoom Sharma said; “I always try to bring fresh energy and honest emotion into my music. Kaali Kaali Gaadi is close to my heart and I cannot wait for listeners to experience it.”
Mandar Thakur, CEO of Times Music, said; “Masoom Sharma is the strongest voice in Haryanvi music. Masoom carries an energy that instantly connects with his fans and continues to echo across audiences. We are happy to release Kaali Kaali Gaadi, which is a solid addition to his artistic journey.”
21, Nov 2025
VIBGYOR Schools Successfully Hosted the 8th School Cinema International Film Festival (SCIFF) 2025 Across Mumbai Campuses
Mumbai, Nov 21: VIBGYOR Schools successfully concluded the 8th edition of the School Cinema International Film Festival (SCIFF) 2025, held across its Mumbai and Navi Mumbai campuses in Goregaon, Belapur, and Kalyan. The festival celebrated creativity, cultural exploration, and meaningful learning through cinema.
The opening ceremony featured vibrant student performances and screenings from an international line-up, attended by notable dignitaries including Mishka Arora, Pari Tonk, Rajendra Misal, Atul Zende, and Dr. Prashant Patil. They engaged with students and teachers, sharing insights from their artistic journeys and inspiring children to approach cinema as a medium of self-expression and cultural exploration.
Organised in collaboration with LXL Foundation, SCIFF 2025 showcased over 100 children’s films from 25 countries, spanning animation, live-action, and documentary genres. The screenings were divided into four age categories below 7, 7+, 10+, and 13+ — ensuring stories resonated with every stage of learning. Films for Grades 1–5 were presented in English or non-verbal formats, while those for Grade 6 and above retained their original language with English subtitles, fostering cultural understanding and global awareness.
Ms. Kavita Kerawalla, Vice Chairperson of VIBGYOR Group of Schools, said;
“Education must engage the mind while nurturing empathy, curiosity, and creativity. Our partnership with LXL Foundation enables students to explore new perspectives and connect with stories that inspire. SCIFF reflects our commitment to holistic learning and aligns with NEP 2020’s vision of using film and media as catalysts for creative expression.”
Syed Sultan Ahmed, Managing Director of LXL Ideas, added;
“At SCIFF, our mission is to make education meaningful and engaging through cinema. Films are powerful tools to inspire curiosity, empathy, and reflection among students, introducing them to world languages, cultures, and stories that enhance holistic learning.”
Supported by international festivals such as Annecy (France), AniMela (India), Giffoni (Italy), and ZERO PLUS (Russia), SCIFF 2025 aims to reach over 40,000 government schools and 1,000 private schools across India. Films from countries including France, Spain, Germany, UAE, Russia, and Kyrgyzstan brought diverse global narratives to young audiences, expanding their worldview beyond the classroom.
As the festival concluded across 22 VIBGYOR campuses, students engaged deeply with the films and discussions, gaining new perspectives, fostering creativity, and developing a stronger appreciation for storytelling as a medium of learning.
21, Nov 2025
Narula Institute of Technology Successfully Concludes Two-Day 2025 IEEE International Conference on Sustainable Technology in Energy and Power Systems (STEPCon-2025)
Kolkata, Nov 21: Narula Institute of Technology (NIT), in technical collaboration with the IEEE Kolkata Section, successfully concluded the two-day 2025 IEEE International Conference on Sustainable Technology in Energy and Power Systems (STEPCon-2025). The international summit served as a critical global platform, bringing together leading researchers, academic luminaries, and industry experts from over ten countries to deliberate on the most pressing challenges and cutting-edge advancements in sustainable energy systems.
STEPCon-2025 was marked by distinguished participation from premier Indian institutions, including IITs, IISc Bangalore, IIEST Shibpur, NIT Durgapur, Jadavpur University, University of Calcutta, and MAKAUT, alongside a strong contingent from various industry organizations. The conference featured intense academic discussions through keynote lectures, technical paper presentations, and poster sessions, which covered diverse topics from smart grids to renewable energy integration. Keynote addresses were delivered by renowned global experts, including Dr. Ambrish Chandra (Canada), Dr. Octavian Adrian Postolache IEEE Distinguished Speaker (USA–UK/Portugal), and Dr. Sergey Loktionov (Russia), alongside eminent Indian academicians like Prof. (Dr.) Bhim Singh, Dr. Sujit Kumar Biswas, and Dr. Gopakumar K.
The inaugural ceremony and subsequent sessions were graced by distinguished guests, including Mr. Sushil Kumar Soonee, Former & Founder CEO, GRID INDIA, and Advisor, Ministry of Power, Government of India, who served as the Chief Guest. Mr. Rajiv Sutradhar, Executive Director, Eastern Regional Load Despatch Centre, Grid Controller of India, illuminated the proceedings as the Guest of Honour. The institute was also honoured by the presence of Mr. Maxim Kozlov, Consul General of the Russian Federation in Kolkata, and Ms. Ekaterina Tyurina, Vice Consul, at the inauguration.
The successful organization of STEPCon-2025 highlighted JIS Group’s commitment to promote innovation and academic collaboration on a global scale. The event provided significant momentum to technological advancements in the sustainable energy sector
Speaking on this occasion, Sardar Taranjit Singh, Managing Director of JIS Group, said, “The overwhelming response and the calibre of research presented at STEPCon-2025 reaffirm the critical role institutions like NIT play in driving the sustainable energy revolution. This conference has successfully built a bridge between global academic excellence and industry innovation, which is vital for securing a greener future. We are proud to have hosted an event of such global significance.”
21, Nov 2025
Shri Shiv Mahapuran Katha Celebrates Four Days of Spiritual Success in Delhi
Shri Shiv Mahapuran Katha Reaches Halfway Mark, Four Days of Divine Success Celebrated in Delhi
New Delhi, Nov 21st: The sacred seven-day Shri Shiv Mahapuran Katha, being narrated by Param Pujya Kailashanand Giri Ji Maharaj, has reached its midpoint with the conclusion of the fourth day today. Commenced on 17th November at DD Ground, Paschim Vihar, the divine event has been drawing daily gatherings of over 3,000–4,000 devotees. The spiritually enriched ambience and theme-based décor have transformed the venue into a sanctified realm of devotion.
A day before the Katha, on 16th November, a grand Kalash Yatra was organised, with enthusiastic participation from more than 1,100 devotees, filling the area with devotional fervour.
Day 1 (17 November): The Katha commenced ceremoniously, welcoming over 3,000 devotees who gathered to partake in the devotional bliss.
Day 2 (18 November): Teachings on the Shiv Mahapuran began in earnest, accompanied by soulful live bhajans that elevated the spiritual atmosphere.
Day 3 (19 November): Two major episodes were highlighted:
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The heartfelt narration of Sati Katha, which deeply moved the devotees.
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The cultural depiction of the divine marriage of Lord Shiva and Goddess Parvati, filling the pandal with celebration and spiritual joy.
Additionally, a mesmerizing Nataraja Dance performance showcased the divine Tandava of Lord Shiva, receiving widespread admiration from the attendees.
Day 4 (20 November): The Katha delved further into Shiv Tattva, with continuous attendance of 3,000–4,000+ devotees daily, highlighting the profound spiritual influence of Swami Ji’s teachings.
Shri Naresh Kumar Airan, chief patron of the event, said,
“The first four days have displayed extraordinary devotion and spiritual energy. From the divine Kalash Yatra to the enactment of the divine wedding and the Nataraja dance every moment has been a blessing. As we move toward the final three days, the spiritual vibrations are growing even stronger.”
Shri Surendra Rautela, National President of Shri Kedarnath Temple, Delhi, added,
“The ocean of devotees arriving each day proves the enduring devotion to Lord Shiva in society. The divine teachings of Param Pujya Swami Ji have sanctified the environment with Shivmaya energy. This event fosters spiritual elevation, unity, and positive energy within the community.”
21, Nov 2025
Instamart & FoodPharmer Bring “Protein Shake in Kullad” to Life with Mumbai’s First Protein Tapri
“Protein Shake in Kullad” Instamart and FoodPharmer turn a viral meme into reality with Mumbai’s first ‘Protein Tapri’
What happens when Mumbai’s street-side tapri culture meets India’s growing protein obsession? You get Instamart’s Protein Tapri – a quirky pop-up that drew massive crowds at VESIT College today, all thanks to a surprise visit from popular health and nutrition advocate FoodPharmer, who dropped by with his protein brand, Only What’s Needed, turning the installation into a full-blown student magnet.
Given the popularity of trending fitness memes, Instamart recreated a classic Mumbai chai tapri with a high-protein twist. The pop-up transformed everyday favourites into protein-forward treats: kullad-served protein shakes, protein bhel made with nutrient-dense sprouts, and protein-packed cookies. The concept struck a chord with students and fitness enthusiasts alike, with queues forming well before the stall opened.
The campus buzzed as hundreds of students flocked to the pop-up. The energy surged when Gen Z favourite Sahil Mehta joined FoodPharmer (Revant Himatsingka) behind the counter, serving students, posing for videos and turning the tapri into a protein-packed moment.
Commenting on the protein tapri event, one LinkedIn user shares, “Just when you think Instamart has done it all – there’s a new surprise (and I am not complaining)😂. Saw this protein tapri outside a friend’s college and out of all things I expected to see in college today, this was not on the list but I am here for it !! 😂. Ofc the gym bros went wild and started competing for protein 🤣”
Why this lands
This wasn’t a stunt; it rode two clear trends. Instamart has been building a curated protein push on its platform, introducing a dedicated protein section on the app and bringing Only What’s Needed (OWN) to quick-commerce shelves so protein hits can arrive in under 10 minutes. At the same time, FoodPharmer has emerged as a fast-rising voice in India’s nutrition space: his messaging around nutrition transparency and playful food-science explainers regularly spark online conversations and grow a loyal following. That social momentum turned the Protein Tapri into more than a sampling exercise- creators, followers and curious students translated scroll content into an IRL moment.
21, Nov 2025
Titan Unveils the Iconic ‘Edge Ultra Slim’ in Bengaluru Through a First-of-Its-Kind Experiential Launch
Bengaluru (S.N) — Titan, India’s leading watchmaker and a pioneer in precision engineering, unveiled its latest masterpiece the Titan Edge Ultra Slim, one of the slimmest analogue watches in the world at just 3.3 mm — at an exclusive experiential event hosted at The Scene, Bengaluru. Curated in collaboration with Zimson Watches, the event blended art, emotion, and innovation under the evocative theme “Time The Fifth Element.”
The unveiling was led by a distinguished panel from Titan and Zimson: Rahul Pandey, National Head Multi Brand Retail, Titan; Jaikishen Mehta, Head Sales (Premium), Watches & Wearables; Biju Nair, Regional Business Manager (South2); along with Shamool and Sharjeel, Directors at Zimson.
During the launch, Rahul Pandey highlighted the rich legacy of the Titan Edge series.
“The Edge series represents Titan at its finest a fusion of engineering mastery, uncompromising precision, and elegant minimalism. With the Edge Ultra Slim, we are not just launching a watch; we are presenting a creative marvel that redefines how thin, refined, and resilient a timepiece can be.”
Adding to this, Jaikishen Mehta spoke about Titan’s design philosophy and engineering breakthroughs, noting the innovative in-house movement featuring a floating disc crafted to let time be perceived in a fluid, relaxed manner.
An Immersive Journey Through the Elements;
The event transformed The Scene in JP Nagar into a multisensory landscape, taking guests on a curated journey through the four classical elements Wind, Water, Sky, and Earth before culminating in the reveal of the Fifth Element;Time.
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Wind was evoked through a captivating performance by acclaimed violinist Sarith Sukumaran, who performed Clair de Lune, symbolizing breath and precision.
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Water flowed through the soulful jazz rendition of “Summertime” by Gia Jeen, creating a fluid, emotive ambience.
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Sky unfolded with a graceful contemporary ballet performance by Moving Body and German dancer Hanna Behr, embodying lightness and freedom.
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Earth grounded the audience through a reflective, interactive segment that set the stage for the final reveal.
The dramatic build-up culminated in the extraordinary unveiling of the Titan Edge Ultra Slim, presented as the embodiment of the Fifth Element — Time itself.
A Marvel of Minimalist Craftsmanship;
Crafted in striking monochrome shades of black, white, and grey, the Titan Edge Ultra Slim epitomizes purity, balance, and timeless aesthetics. Its ultra-thin 3.3 mm profile stands as a powerful testament to Titan’s relentless pursuit of horological innovation — achieving exceptional thinness without compromising durability or elegance.
The Titan Edge Ultra Slim is now available at Zimson Watches outlets across Bengaluru, inviting watch enthusiasts and collectors to experience this remarkable feat of craftsmanship firsthand.
21, Nov 2025
KIKO Milano Launches Its Newest Collection “Golden Oasis” a Radiant Celebration of Bridal Beauty
KIKO Milano introduces its exquisite new collection, Golden Oasis, a curated beauty journey inspired by the luminous spirit of love, celebration and togetherness. Radiating brilliance and warmth, the Golden Oasis collection embodies joy, self-expression and an invitation to “Glow Your Way” with confidence. Each product is designed to help you rediscover your inner radiance, making every moment of your wedding celebration brighter and more beautiful.
Inspired by the magic of weddings when every detail reflects grace, beauty and emotion Golden Oasis celebrates makeup as an expression of timeless elegance. With soft hues, radiant finishes and innovative formulas, the collection offers a versatile range that enhances your natural glow while ensuring long-lasting perfection from the first ceremony to the final dance.
From luminous skin and elegantly defined eyes to nourished, supple lips, each product is crafted for comfort, longevity and effortless application. More than just makeup, Golden Oasis is a celebration of individuality, empowering every bride and guest to embrace her unique glow with confidence and style.
Infuse your skin with a radiant wedding-day glow with the Golden Oasis Cushion Blush. Its hydrating liquid formula delivers a vibrant yet buildable color payoff, blending seamlessly into the skin for a fresh, luminous finish perfect for enhancing your natural bridal radiance from ceremony to celebration.
Frame your gaze with lasting allure this wedding season using the Golden Oasis Volumizing Mascara. Its intense black, smudge-proof formula delivers dramatic volume, thickness and lift keeping your eyes mesmerizing from the first vows to the final dance. Perfect for creating a look that embodies timeless elegance and unforgettable charm.
Celebrate effortless versatility this wedding season with the Golden Oasis 2-in-1 Lips & Cheeks Tint. Hydrating and long-lasting, its no-transfer formula delivers a natural, radiant finish that beautifully unites lips and cheeks. Transition seamlessly from daytime ceremonies to evening receptions, all while wearing a soft, luminous bridal glow that lasts through every celebration.
Glow through the wedding season with the Golden Oasis Smoothing & Perfecting Tinted Face Cream, a tinted moisturizing face cream that evens out your complexion for a radiant, flawless finish. Enriched with niacinamide and vitamin C, its light, luminous formula offers mild to medium buildable coverage, seamlessly concealing discoloration and imperfections in one effortless step perfect for achieving that natural, lit-from-within bridal glow.
Celebrate radiant, wedding-ready lips with the Golden Oasis 3D Hydra Lip Gloss, a 3D-effect moisturizing gloss enriched with argan oil. Its creamy, high-shine texture glides effortlessly, adding volume and a luminous touch in vibrant, flattering shades perfect for glowing through every wedding celebration with elegance and confidence.
21, Nov 2025
Sun Neo Actress Suman Singh Highlights the Importance of Negative Roles
Sun Neo’s actress Suman Singh talks about her character: “I truly believe a negative character is just as important as the lead….”
In every story, there’s a character who wears a smile on the outside but hides a storm within and in Satyaa Sachee, that twist comes through Sundari. Played by Suman Singh, Sundari is the kind of character who instantly pulls your attention, not because she’s loud, but because she’s unpredictable. She brings depth, drama, and a spark that keeps the audience guessing what she’ll do next.
While talking about her character, Suman says,
“I play the character of Sundari in the show. In general, whenever something good or bad happens, our eyes first go to the bad or the shocking thing. Bad things always grab attention and that’s exactly how my character is. Sundari pretends to be sweet, positive, and perfect, but in reality, she’s nothing like that. She’s a negative character who is always trying to convince everyone that she’s actually a good person.”
She further added,
“I’ve always wanted to play a challenging character that teaches me something new, and this role gave me exactly that. I truly believe a negative character is just as important as the lead because they bring the twists, the drama, and the spark to the story. To highlight the positive side of any character, you need a strong negative one opposite them and that’s the flavour Sundari adds to Satyaa Sachee.”
The show tells the story of Satyaa and Sachee, two inseparable sisters from a small village. Bold and fearless Satyaa, and gentle, selfless Sachee, share a bond not out of duty, but built on a promise rooted in love. Their connection is natural and unbreakable. No matter what challenges life throws at them, they stand by each other, protecting, supporting, and being a silent strength of each other.
